<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
CONSOLIDATED BALANCE SHEET AND THE CONSOLIDATED STATEMENT OF INCOME AND IS
QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<CIK> 0000008818
<NAME> AVERY DENNISON
       
                             
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          JAN-02-1999
<PERIOD-START>                             DEC-28-1997
<PERIOD-END>                               JAN-02-1999
<CASH>                                          18,500
<SECURITIES>                                         0
<RECEIVABLES>                                  471,300
<ALLOWANCES>                                    16,500
<INVENTORY>                                    230,600
<CURRENT-ASSETS>                               802,000
<PP&E>                                       1,932,600
<DEPRECIATION>                                 897,000
<TOTAL-ASSETS>                               2,142,600
<CURRENT-LIABILITIES>                          664,300
<BONDS>                                        465,900
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                       124,100
<OTHER-SE>                                     709,200
<TOTAL-LIABILITY-AND-EQUITY>                 2,142,600
<SALES>                                      3,459,900
<TOTAL-REVENUES>                             3,459,900
<CGS>                                        2,315,400
<TOTAL-COSTS>                                2,315,400
<OTHER-EXPENSES>                               773,200
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              34,600
<INCOME-PRETAX>                                336,700
<INCOME-TAX>                                   113,400
<INCOME-CONTINUING>                            223,300
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   223,300
<EPS-PRIMARY>                                     2.20<F1>
<EPS-DILUTED>                                     2.15
<FN>
<F1>Represents EPS-Basic
</FN>