UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION

                            Washington, D.C.  20549



                                   FORM 10-Q

(Mark one)

[X]  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
     ACT OF 1934

     For the quarterly period ended July 3, 1999

                                       OR

[ ]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
     EXCHANGE ACT OF 1934

     For the transition period from ____________ to ____________


                         Commission file number 1-7685

                           AVERY DENNISON CORPORATION
             (Exact name of registrant as specified in its charter)



                                                                             
                       Delaware                                                                             95-1492269
(State or other jurisdiction of incorporation or organization)                     (I.R.S. employer identification no.)

150 North Orange Grove Boulevard, Pasadena, California                                                            91103
       (Address of principal executive offices)                                                              (Zip code)


       Registrant's telephone number, including area code  (626) 304-2000


   Indicate by a check X whether the registrant (1) has filed all reports
                      ---
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days    Yes  X      No
                                                ---        ---

   Number of shares of $1 par value common stock outstanding as of July 30,
1999: 113,602,183


                           AVERY DENNISON CORPORATION
                                AND SUBSIDIARIES


                               INDEX TO FORM 10-Q
                               ------------------




                                                                           Page No.
                                                                           --------

                                                                      
Part I.  Financial Information (Unaudited):

Financial Statements:

       Condensed Consolidated Balance Sheet
          July 3, 1999 and January 2, 1999                                      3

       Consolidated Statement of Income
          Three and Six Months Ended July 3, 1999 and June 27, 1998             4

       Condensed Consolidated Statement of Cash Flows
          Six Months Ended July 3, 1999 and June 27, 1998                       5

       Notes to Consolidated Financial Statements                               6

Management's Discussion and Analysis of Results of Operations and
  Financial Condition                                                          11

Quantitative and Qualitative Disclosures About Market Risk                     18


Part II.  Other Information:

Exhibits and Reports on Form 8-K                                               19

Signatures                                                                     20


                                       2


                     PART I. ITEM 1. FINANCIAL INFORMATION
                  AVERY DENNISON CORPORATION AND SUBSIDIARIES
                      CONDENSED CONSOLIDATED BALANCE SHEET
                             (Dollars in millions)
                                  (Unaudited)


                                                                                    July 3, 1999              January 2, 1999
                                                                                  -----------------          ------------------
ASSETS
Current assets:
                                                                                                           
Cash and cash equivalents                                                             $    6.3                   $   18.5
Trade accounts receivable, net                                                           540.7                      454.8
Inventories, net                                                                         251.5                      230.6
Prepaid expenses                                                                          19.5                       19.0
Deferred tax assets                                                                       70.7                       55.1
Other current assets                                                                      24.0                       24.0
                                                                                      --------                   --------
  Total current assets                                                                   912.7                      802.0

Property, plant and equipment, at cost                                                 1,894.0                    1,932.6
Accumulated depreciation                                                                 896.8                      897.0
                                                                                      --------                   --------
                                                                                         997.2                    1,035.6

Intangibles resulting from business acquisitions, net                                    252.4                      145.1
Other assets                                                                             163.8                      159.9
                                                                                      --------                   --------

                                                                                      $2,326.1                   $2,142.6
                                                                                      ========                   ========

LIABILITIES AND SHAREHOLDERS' EQUITY

Current liabilities:
Short-term debt and current portion of long-term debt                                 $   23.4                   $   71.3
Accounts payable                                                                         278.7                      269.8
Other current liabilities                                                                451.9                      323.2
                                                                                      --------                   --------
  Total current liabilities                                                              754.0                      664.3

Long-term debt                                                                           516.5                      465.9
Deferred taxes and other long-term liabilities                                           184.3                      179.1
Long-term obligation                                                                      85.8                          -
Shareholders' equity:
Common stock - $1 par value authorized - 400,000,000 shares;
  issued - 124,126,624 shares at July 3, 1999 and
  January 2, 1999                                                                        124.1                      124.1
Capital in excess of par value                                                           814.7                      587.5
Retained earnings                                                                      1,212.5                    1,185.1
Cost of unallocated ESOP shares                                                          (18.3)                     (18.3)
Employee stock benefit trusts, 14,228,047 shares at July 3, 1999 and
  15,036,525 shares at January 2, 1999                                                  (879.5)                    (677.6)
Treasury stock at cost, 10,448,799 shares at July 3, 1999 and 9,060,617
  shares at January 2, 1999                                                             (425.0)                    (359.4)
Accumulated other comprehensive loss                                                     (43.0)                      (8.1)
                                                                                      --------                   --------
  Total shareholders' equity                                                             785.5                      833.3
                                                                                      --------                   --------

                                                                                      $2,326.1                   $2,142.6
                                                                                      ========                   ========


                See Notes to Consolidated Financial Statements

                                       3


                  AVERY DENNISON CORPORATION AND SUBSIDIARIES
                       CONSOLIDATED STATEMENT OF INCOME
                    (In millions, except per share amounts)
                                  (Unaudited)





                                                   Three Months Ended                                    Six Months Ended
                                         -----------------------------------------        -----------------------------------------
                                            July 3, 1999            June 27, 1998           July 3, 1999            June 27, 1998
                                         -----------------        -----------------       -----------------        ----------------
                                                                                                           
Net sales                                      $928.5                   $871.5                 $1,862.4                $1,715.1
Cost of products sold                           614.3                    580.2                  1,236.3                 1,143.3
                                               ------                   ------                 --------                --------
Gross profit                                    314.2                    291.3                    626.1                   571.8
Marketing, general and                          207.3                    196.0                    415.6                   386.1
  administrative expense
Restructuring charge                                -                        -                     65.0                       -
Interest expense                                  9.2                      8.5                     19.6                    16.6
                                               ------                   ------                 --------                --------
Income before taxes                              97.7                     86.8                    125.9                   169.1
Taxes on income                                  34.0                     29.4                     43.8                    57.5
                                               ------                   ------                 --------                --------

Net income                                     $ 63.7                   $ 57.4                 $   82.1                $  111.6
                                               ======                   ======                 ========                ========

Per share amounts:
Net income per common share                    $  .64                   $  .56                 $    .83                $   1.09
Net income per common share,                      .63                      .55                      .81                    1.07
    assuming dilution
Dividends                                         .24                      .21                      .48                     .42

Average shares outstanding:
Common shares                                    99.4                    101.7                     99.4                   102.0
Common shares, assuming dilution                101.7                    104.4                    101.6                   104.7



                 See Notes to Consolidated Financial Statements

                                       4


                  AVERY DENNISON CORPORATION AND SUBSIDIARIES
                 CONDENSED CONSOLIDATED STATEMENT OF CASH FLOWS
                                 (In millions)
                                  (Unaudited)





                                                                                  Six Months Ended
                                                                    -------------------------------------------
                                                                       July 3, 1999            June 27, 1998
                                                                    ------------------       ------------------
                                                                                             
Operating Activities:
- ---------------------
Net income                                                                $  82.1                   $111.6

Adjustments to reconcile net income to net cash provided
 by operating activities:
 Restructuring charge                                                        65.0                        -
 Depreciation                                                                62.8                     55.3
 Amortization                                                                 9.6                      6.0
 Deferred taxes                                                             (13.2)                    (1.3)
 Net change in assets and liabilities, net of the effect of
   foreign currency translation, business divestitures,
   acquisitions and restructuring charge                                    (21.5)                   (23.5)
                                                                          -------                   ------
Net cash provided by operating activities                                   184.8                    148.1
                                                                          -------                   ------

Investing Activities:
- ---------------------
Purchase of property, plant and equipment                                   (58.6)                   (74.4)
Payments for acquisitions                                                   (32.5)                    (3.1)
Other                                                                         (.8)                    (6.0)
                                                                          -------                   ------
Net cash used in investing activities                                       (91.9)                   (83.5)
                                                                          -------                   ------

Financing Activities:
- ---------------------
Net increase in short-term debt                                               4.0                     68.5
Net decrease in long-term debt                                                (.3)                    (5.3)
Dividends paid                                                              (54.7)                   (49.5)
Purchase of treasury stock                                                  (65.6)                   (91.8)
Proceeds from exercise of stock options                                      11.9                     15.2
Other                                                                           -                     (1.3)
                                                                          -------                   ------
Net cash used in financing activities                                      (104.7)                   (64.2)
                                                                          -------                   ------
Effect of foreign currency translation on cash balances                       (.4)                       -
                                                                          -------                   ------
(Decrease) increase in cash and cash equivalents                            (12.2)                      .4
                                                                          -------                   ------
Cash and cash equivalents, beginning of period                               18.5                      3.3
                                                                          -------                   ------
Cash and cash equivalents, end of period                                  $   6.3                   $  3.7
                                                                          =======                   ======


                See Notes to Consolidated Financial Statements

                                       5


                           AVERY DENNISON CORPORATION
                                AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                  (Unaudited)

1. General

   The accompanying unaudited consolidated financial statements include normal
   recurring adjustments necessary for a fair presentation of the Company's
   interim results. Certain prior year amounts have been reclassified to conform
   with current year presentation. The condensed financial statements and notes
   in this Form 10-Q are presented as permitted by Regulation S-X, and as such,
   they do not contain certain information included in the Company's 1998 annual
   financial statements and notes.

   The second quarters of 1999 and 1998 consisted of thirteen-week periods
   ending July 3, 1999 and June 27, 1998, respectively. The interim results of
   operations are not necessarily indicative of future financial results.


2. Restructuring

   In the first quarter of 1999, the Company announced a major realignment of
   its cost structure designed to increase operating efficiencies and improve
   profitability. The realignment resulted in a one-time pretax restructuring
   charge of $65 million, or $.42 per diluted share on an after-tax basis, in
   the first quarter of 1999.

   The restructuring involves the consolidation of manufacturing and
   distribution capacity in both of the Company's operating segments. The $65
   million charge reflects the costs to close eight manufacturing and
   distribution facilities, the elimination of approximately 1,500 positions
   (principally in manufacturing), and other initiatives to exit activities.

   The significant components of the restructuring charge and the remaining
   balance as of July 3, 1999 (included within "Other current liabilities") were
   as follows:



(In millions)                                Charge             Amounts Utilized           Balance
                                    ---------------------    -------------------    -------------------
                                                                           
Severance and related costs                         $35.1                  $10.1                  $25.0
Asset write-downs                                    29.9                    7.0                   22.9
                                    ---------------------    -------------------    -------------------
                                                    $65.0                  $17.1                  $47.9
                                    =====================    ===================    ===================


   Severance and related costs represent cash to be paid to employees being
   terminated under the program. Asset write-downs identified as part of the
   restructuring program, principally related to equipment, represent non-cash
   charges required to reduce the carrying value of the assets to be disposed of
   to net realizable value as of the planned date of disposal.

   At the end of the second quarter, five plant closures had commenced and
   approximately 500 employees had left the Company. The Company expects to
   complete the restructuring program in the year 2000.

                                       6


                           AVERY DENNISON CORPORATION
                                AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                  (Unaudited)


3. Net Income Per Share

   Net income per common share amounts were computed as follows:

   (In millions, except per share amounts)


                                                      Three Months Ended                         Six Months Ended
                                            -----------------------------------------  -----------------------------------
                                               July 3, 1999         June 27, 1998        July 3, 1999        June 27, 1998
                                            -------------------  --------------------  ------------------  ---------------
                                                                                                 
(A)    Net income available to common
       shareholders                                     $ 63.7             $ 57.4                $ 82.1             $111.6
                                            ===================  ====================  ==================  ===============
(B)    Weighted average number of                         99.4              101.7                  99.4              102.0
       common shares outstanding

       Additional common shares issuable
       under employee stock options
       using the treasury stock method                     2.3                2.7                   2.2                2.7
                                            -------------------  --------------------  ------------------  ---------------
(C)    Weighted average number of
       common shares outstanding
       assuming the exercise of stock
       options                                           101.7              104.4                 101.6              104.7
                                            ===================  ====================  ==================  ===============
       Net income per common share (A) /
       (B)                                              $  .64             $  .56                $  .83             $ 1.09
                                            ===================  ====================  ==================  ===============
       Net income per common share,
       assuming dilution (A) / (C)                      $  .63             $  .55                $  .81             $ 1.07
                                            ===================  ====================  ==================  ===============



4. Comprehensive Income

   Comprehensive income includes net income and foreign currency translation
   adjustments that are currently presented as a component of shareholders'
   equity. The Company's total comprehensive income for the three and six months
   ended July 3, 1999 was $53.6 million and $47.2 million, respectively. For the
   three and six months ended June 27, 1998 total comprehensive income was $63.4
   million and $107.4 million, respectively.


5. Foreign Currency Translation

   Transactions in foreign currencies and translation of financial statements of
   subsidiaries operating in hyperinflationary economies during 1999 resulted in
   a loss of $1.1 million for the three and six months ended July 3, 1999. For
   the three and six months ended June 27, 1998, the Company recorded losses of
   $.4 million and $1.4 million, respectively. Operations in hyperinflationary
   economies consist of the Company's operations in Turkey for 1999 and Mexico
   for 1998.

                                       7


                           AVERY DENNISON CORPORATION
                                AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                  (Unaudited)

6. Financial Instruments

   The Company enters into foreign exchange forward, option and swap contracts
   and interest rate contracts to manage exposure to fluctuations in foreign
   currency exchange and interest rates. The Company does not hold or purchase
   any foreign currency or interest rate contracts for trading purposes.

   Foreign exchange forward, option and swap contracts that hedge existing
   assets, liabilities or firm commitments are measured at fair value and the
   related gains and losses on these contracts are recognized in net income
   currently. Foreign exchange forward and option contracts that hedge
   forecasted transactions are measured at fair value and the related gains and
   losses on these contracts are deferred and subsequently recognized in net
   income in the period in which the underlying transaction is consummated. In
   the event that an anticipated transaction is no longer likely to occur, the
   Company recognizes the change in fair value of the instrument in net income
   currently.

   Gains and losses resulting from foreign exchange forward, option and swap
   contracts are recorded in the same category as the related item being hedged.
   Cash flows from the use of financial instruments are reported in the same
   category as the hedged item in the Condensed Consolidated Statement of Cash
   Flows. Gains and losses on contracts used to hedge the value of investments
   in certain foreign subsidiaries are included in a component of other
   comprehensive income.


   The net amounts paid or received on interest rate agreements are recognized
   as adjustments to interest expense over the terms of the agreements. Contract
   premiums paid, if any, are amortized to interest expense over the terms of
   the underlying instruments.


7. Inventories

   Inventories consisted of (in millions):


                                                      July 3, 1999                 January 2, 1999
                                               -----------------------       ------------------------
                                                                       
Raw materials                                                   $ 78.4                         $ 69.2
Work-in-progress                                                  66.3                           66.6
Finished goods                                                   133.2                          121.4
LIFO adjustment                                                  (26.4)                         (26.6)
                                               -----------------------       ------------------------
                                                                $251.5                         $230.6
                                               =======================       ========================



8. Intangibles Resulting From Business Acquisitions

   Accumulated amortization of intangible assets at July 3, 1999 and January 2,
   1999 was $58.1 million and $55.6 million, respectively.

                                       8


                           AVERY DENNISON CORPORATION
                                AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                  (Unaudited)

9.   Research and Development

     Research and development expense for the three and six months ended July 3,
     1999 was $14.9 million and $30.5 million, respectively. For the three and
     six months ended June 27, 1998, research and development expense was $17.4
     million and $33.6 million, respectively.


10.  Contingencies

     The Company has been designated by the U.S. Environmental Protection Agency
     (EPA) and/or other responsible state agencies as a potentially responsible
     party (PRP) at 15 waste disposal or waste recycling sites which are the
     subject of separate investigations or proceedings concerning alleged soil
     and/or groundwater contamination and for which no settlement of the
     Company's liability has been agreed upon. Litigation has been initiated by
     a governmental authority with respect to two of these sites, but the
     Company does not believe that any such proceedings will result in the
     imposition of monetary sanctions. The Company is participating with other
     PRPs at all such sites, and anticipates that its share of cleanup costs
     will be determined pursuant to remedial agreements entered into in the
     normal course of negotiations with the EPA or other governmental
     authorities.

     The Company has accrued liabilities for all sites, including sites in which
     governmental agencies have designated the Company as a PRP, where it is
     probable that a loss will be incurred and the minimum cost or amount of
     loss can be reasonably estimated. However, because of the uncertainties
     associated with environmental assessment and remediation activities, future
     expense to remediate the currently identified sites, and sites which could
     be identified in the future for cleanup, could be higher than the liability
     currently accrued. Based on current site assessments, management believes
     that the potential liability over the amounts currently accrued would not
     materially affect the Company.

     The Company and its subsidiaries are involved in various other lawsuits,
     claims and inquiries, most of which are routine to the nature of the
     business. In the opinion of management, the resolution of these matters
     will not materially affect the Company.

                                       9


                           AVERY DENNISON CORPORATION
                                AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                  (Unaudited)

11.  Segment Information

     Financial information by reportable operating segment is set forth below:



                                                        Three Months Ended                        Six Months Ended
                                               -----------------------------------     -------------------------------------
(In millions)                                      July 3, 1999      June 27, 1998         July 3, 1999       June 27, 1998
- ----------------------------------------------------------------------------------     -------------------------------------
                                                                                                    
Net sales:
Pressure-sensitive Adhesives and Materials             $489.0            $469.3              $  988.4            $  933.4
Consumer and Converted Products                         484.7             436.8                 961.1               858.4
Intersector                                             (45.2)            (34.6)                (87.1)              (76.7)
- ----------------------------------------------------------------------------------     -------------------------------------
Net sales                                              $928.5            $871.5              $1,862.4            $1,715.1
==================================================================================     =====================================
Income (loss) from operations before
   interest and taxes:
Pressure-sensitive Adhesives and Materials             $ 50.9            $ 43.5              $   77.6            $   89.8
Consumer and Converted Products                          63.6              55.3                  86.6               106.5
Corporate administrative and research and
   development expenses                                  (7.6)             (3.5)                (18.7)              (10.6)
- ----------------------------------------------------------------------------------     -------------------------------------
                                                       $106.9            $ 95.3              $  145.5            $  185.7
Interest expense                                         (9.2)             (8.5)                (19.6)              (16.6)
- ----------------------------------------------------------------------------------     -------------------------------------
Income before taxes                                    $ 97.7            $ 86.8              $  125.9            $  169.1
==================================================================================     =====================================



     Results for the six months ended July 3, 1999 include a one-time pretax
     restructuring charge of $65 million, which was recorded in the first
     quarter of 1999. The charge affected segment reporting as follows: $25.1
     million to the Pressure-sensitive Adhesives and Materials segment, $37.6
     million to the Consumer and Converted Products segment, and $2.3 million to
     Corporate. See Note 2 for additional information regarding the Company's
     1999 restructuring charge.


12.  Future Accounting Requirements

     In June 1998, the Financial Accounting Standards Board issued SFAS No. 133,
     "Accounting for Derivative Instruments and Hedging Activities". This
     Statement requires that all derivative instruments be recorded on the
     balance sheet at their fair value. Changes in the fair value of derivatives
     will be recorded each period in current earnings or other comprehensive
     income. The new rules will be effective the first quarter of 2001. The
     Company is in the process of determining the impact of this new standard
     and, based on current market conditions, anticipates that it will not have
     a material impact on the Company's financial results when effective.

                                       10


                  AVERY DENNISON CORPORATION AND SUBSIDIARIES
                ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                 RESULTS OF OPERATIONS AND FINANCIAL CONDITION

Results of Operations: For the Quarter
- --------------------------------------

Quarterly sales increased to $928.5 million, a 6.5 percent increase over second
quarter 1998 sales of $871.5 million. Excluding sales growth due to recent
acquisitions, the Zweckform venture and the impact of currency, sales grew 4.3
percent.

Gross profit margin increased to 33.8 percent for the quarter compared to 33.4
percent for the second quarter of 1998. The improvement was primarily due to
sales growth, cost reduction initiatives and productivity improvements.

Marketing, general and administrative expense, as a percent of sales, decreased
to 22.3 percent compared to 22.5 percent for the second quarter of 1998,
primarily due to the benefit from cost reduction actions taken in the second
half of 1998, as well as ongoing cost reduction initiatives.

Interest expense increased to $9.2 million for the quarter, compared to $8.5
million a year ago, primarily reflecting increased debt to fund acquisitions and
share repurchase. Income before taxes, as a percent of sales, increased to 10.5
percent from 10 percent a year ago, primarily as a result of improved
operational efficiencies. The effective tax rate increased to 34.8 percent for
the quarter compared to 33.9 percent for the second quarter of 1998, primarily
due to a different geographic mix of income.

Net income increased 11 percent to $63.7 million compared to $57.4 million in
the second quarter of 1998. Net income per common share for the quarter was $.64
compared to $.56 in the same period last year, a 14.3 percent increase. Net
income per common share, assuming dilution, was $.63 for the second quarter of
1999 and $.55 for the second quarter of 1998, a 14.5 percent increase year over
year.

Results of Operations by Reportable Operating Segment



Pressure-sensitive Adhesives and Materials:                              Three Months Ended
                                                         ----------------------------------------------
(In millions)                                                   July 3, 1999          June 27, 1998
- -------------------------------------------------------------------------------------------------------
                                                                             
Net sales                                                                 $489.0                 $469.3
Income from operations before interest and taxes                            50.9                   43.5
- -------------------------------------------------------------------------------------------------------



The Pressure-sensitive Adhesives and Materials segment reported increased sales
and income for the second quarter of 1999 compared to the same period last year.
Increased sales in the U.S. were primarily led by unit volume growth in the core
U.S. roll materials business, particularly in sales of film and specialty
products. In addition, sales also increased in the specialty tape business.
Income from the U.S. operations improved, reflecting benefits from the Six Sigma
and restructuring programs and unit volume growth primarily in the U.S. roll
materials business and specialty tape business. Total international operations
in the segment reported increased sales, reflecting unit volume growth in Asia,
Europe and Latin America, which were partially offset by changes in foreign
currency rates. Income for the international operations increased primarily due
to improved profitability in the Asian and Latin American businesses.

                                       11


                  AVERY DENNISON CORPORATION AND SUBSIDIARIES
                ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                 RESULTS OF OPERATIONS AND FINANCIAL CONDITION



Consumer and Converted Products:                                        Three Months Ended
                                                         ----------------------------------------------
(In millions)                                                   July 3, 1999          June 27, 1998
- -------------------------------------------------------------------------------------------------------
                                                                             
Net sales                                                                 $484.7                 $436.8
Income from operations before interest and taxes                            63.6                   55.3
- -------------------------------------------------------------------------------------------------------



The Consumer and Converted Products segment reported increased sales and income
for the second quarter of 1999 compared to the same period last year. Sales in
the U.S. operations improved primarily due to recent acquisitions and unit
volume growth in Avery-brand products and high performance films. Income from
the U.S. operations increased, reflecting benefits from the restructuring
program and unit volume growth, particularly from new products and high
performance films. The international operations reported increased sales
primarily due to the recent Zweckform venture and sales growth in the worldwide
ticketing business. Income for the international operations improved primarily
due to improved profitability in the office products businesses in Europe and
Asia, and the worldwide ticketing business. The segment was impacted by
decreased sales and income in the battery label business. A key customer in this
business made a product mix change in its battery lines, resulting in a partial
shift from higher-priced tester labels to standard battery labels. The Company
expects this negative year-to-year comparison to continue for the next three
quarters in its battery label business.


Results of Operations: Six Months Year-To-Date
- ----------------------------------------------

Sales for the first six months of 1999 increased 8.6 percent to $1.86 billion
compared to $1.72 billion in the corresponding period of 1998. Excluding sales
growth due to recent acquisitions, the Zweckform venture and impact of currency,
sales increased 4.8 percent.

Gross profit margin for the first six months increased to 33.6 percent compared
to 33.3 percent for the first six months of 1998. The improvement was due to
sales growth, cost reduction initiatives and productivity improvements.

Marketing, general and administrative expense, as a percent of sales, for the
first six months decreased to 22.3 percent compared to 22.5 percent for the
first six months of 1998, primarily due to the benefit from cost reduction
actions taken in the second half of 1998, as well as ongoing cost reduction
initiatives.

                                       12


                  AVERY DENNISON CORPORATION AND SUBSIDIARIES
                ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                 RESULTS OF OPERATIONS AND FINANCIAL CONDITION

In the first quarter of 1999, the Company announced a major realignment of its
cost structure designed to increase operating efficiencies and improve
profitability. The realignment resulted in a one-time pretax restructuring
charge of $65 million, or $.42 per diluted share on an after-tax basis, in the
first quarter of 1999. The restructuring involves the consolidation of
manufacturing and distribution capacity in both of the Company's operating
segments. The $65 million charge reflects the costs to close eight manufacturing
and distribution facilities, the elimination of approximately 1,500 positions
(principally in manufacturing), and other initiatives to exit activities. The
restructuring charge includes severance and related costs for approximately
1,500 positions ($35.1 million), and asset write-downs ($29.9 million).
Severance and related costs represent cash to be paid to employees being
terminated under the program. Asset write-downs identified as part of the
restructuring program, principally related to equipment, represent non-cash
charges required to reduce the carrying value of the assets to be disposed of to
net realizable value as of the planned date of disposal. At the end of the
second quarter, 1999, five plant closures had commenced and approximately 500
employees had left the Company. In addition, $10.1 million had been paid for
severance and related costs and $7 million had been utilized in asset write-
downs. The Company expects 1999 and 2000 pretax savings in the range of $17
million to $18 million and $38 million to $40 million, respectively. When fully
implemented, the Company estimates annual pretax savings of approximately $58
million to $62 million.

Interest expense increased to $19.6 million for the first six months compared to
$16.6 million for the first six months of 1998, primarily reflecting increased
debt to fund acquisitions and share repurchase. Income before taxes, as a
percent of sales, was 6.8 percent compared to 9.9 percent for 1998, reflecting
the $65 million restructuring charge. Excluding the restructuring charge, income
before taxes, as a percent of sales, increased to 10.3 percent for the first six
months of 1999. The year-to-date effective tax rate increased to 34.8 percent
for 1999 from 34 percent for 1998 primarily due to a different geographic mix of
income. The Company estimates that the effective tax rate for 1999 will be 34.5
percent to 35 percent.

Net income totaled $82.1 million compared to $111.6 million in the first six
months of 1998. Excluding the restructuring  charge in the first quarter of
1999, net income increased 11.6 percent to $124.5 million. Net income, as a
percent of sales, was 4.4 percent for the first six months of 1999 and 6.5
percent for the same period last year. Excluding the restructuring charge, net
income, as a percent of sales, increased to 6.7 percent.

Net income per common share for the first six months was $.83 compared to $1.09
for the same period last year. Excluding the restructuring charge, net income
per common share for the first six months increased 14.7 percent to $1.25
compared to the same period last year. Net income per common share, assuming
dilution, was $.81 for the first six months of 1999 and $1.07 for the first six
months of 1998. Excluding the restructuring charge, net income per common share,
assuming dilution, was $1.23 for the first six months of 1999, a 15 percent
increase year over year.

                                       13


                  AVERY DENNISON CORPORATION AND SUBSIDIARIES
                ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                 RESULTS OF OPERATIONS AND FINANCIAL CONDITION

Results of Operations by Reportable Operating Segment



Pressure-sensitive Adhesives and Materials:                                   Six Months Ended
                                                               -------------------------------------------
(In millions)                                                         July 3, 1999          June 27, 1998
- ----------------------------------------------------------------------------------------------------------
                                                                                           
Net sales                                                                 $988.4                 $933.4
Income from operations before interest and taxes                            77.6                   89.8
- ----------------------------------------------------------------------------------------------------------


The Pressure-sensitive Adhesives and Materials segment reported increased sales
for the first six months of 1999 compared to the same period last year. The
segment's income results include a pretax restructuring charge recorded in the
first quarter of 1999 of $25.1 million ($15.4 million in the U.S. operations and
$9.7 million in the international operations). Excluding this charge, segment
income increased compared to the first six months of 1998. Sales increased in
the U.S. operations primarily due to unit volume growth in the core U.S. roll
materials business, particularly in sales of film and specialty products. Income
from U.S. operations, excluding the restructuring charge, improved primarily due
to sales growth and margin improvement in the U.S. materials business attributed
to cost reductions actions from the Six Sigma and restructuring programs. Total
international operations in the segment reported increased sales, reflecting
unit volume growth in Europe, Asia and Latin America. This increase in sales was
partially offset by changes in foreign currency rates. Excluding the
restructuring charge, income from total international operations increased
primarily due to improved profitability in the Asian and Latin American
businesses.



Consumer and Converted Products:                                              Six Months Ended
                                                              --------------------------------------------
(In millions)                                                         July 3, 1999          June 27, 1998
- ----------------------------------------------------------------------------------------------------------
                                                                                           
Net sales                                                                 $961.1                 $858.4
Income from operations before interest and taxes                            86.6                  106.5
- ----------------------------------------------------------------------------------------------------------



The Consumer and Converted Products segment reported increased sales for the
first six months of 1999 compared to the same period last year. The segment's
income results include a pretax restructuring charge recorded in the first
quarter of 1999 of $37.6 million ($24.3 million in the U.S. operations and $13.3
million in the international operations). Excluding this charge, segment income
increased compared to the first six months of 1998. Increased sales in the U.S.
operations were primarily led by recent acquisitions, and unit volume growth in
Avery-brand products and high performance films. Excluding the restructuring
charge, income in the U.S. operations improved primarily due to unit volume
growth in Avery-brand products and high performance films. The international
operations reported increased sales primarily due to the recent Zweckform
venture and sales growth in the worldwide ticketing business. Income for the
international operations, excluding the restructuring charge, increased
primarily due to the European office products business and the worldwide
ticketing business. The segment was impacted by decreased sales and income in
the battery label business. A key customer in this business made a product mix
change in its battery lines, resulting in a partial shift from higher-priced
tester labels to standard battery labels. The Company expects this negative
year-to-year comparison to continue for the next three quarters in its battery
label business.


                                      14


                  AVERY DENNISON CORPORATION AND SUBSIDIARIES
                ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                 RESULTS OF OPERATIONS AND FINANCIAL CONDITION

Financial Condition
- -------------------

Average working capital, excluding short-term debt, as a percentage of sales,
decreased to 4.9 percent for the quarter from 7.2 percent a year ago. Average
inventory turnover for the second quarter was 9.8 inventory turns compared to
9.5 inventory turns a year ago; the average number of days of sales outstanding
in accounts receivable was 53 days compared to 51 days a year ago.

Net cash flows provided by operating activities totaled $184.8 million for the
first six months of 1999 and $148.1 million for the first half of 1998. The
increase in net cash flows provided by operating activities was primarily due to
higher net income (before the restructuring charge). In addition to cash flow
from operations, the Company has more than adequate financing arrangements to
conduct its operations.

Capital spending for the quarter was $34.7 million compared to $37.6 million a
year ago. For the first six months of 1999, capital spending totaled $58.6
million compared to $74.4  million a year ago, reflecting higher spending
requirements in the prior year for the Company's expansion of operations in
Germany, Colombia and Thailand. Total capital spending for 1999 is expected to
be approximately $150 million.

During the first six months of 1999, total debt increased $2.7 million to $539.9
million from year end 1998. Total debt to total capital was 40.7 percent as of
the end of the second quarter of 1999 and 39.2 percent at year end 1998. During
the fourth quarter of 1996, the Company registered with the Securities and
Exchange Commission $150 million in principal amount of uncollaterialized
medium-term notes, of which $110 million in notes had been issued as of year end
1998. No notes were issued during the first six months of 1999. Proceeds from
the medium-term notes have been used to refinance short-term debt and for other
general corporate purposes.

On July 9, 1999, the Company acquired Stimsonite Corporation based in Niles,
Illinois, a leading manufacturer of reflective safety products for the
transportation and highway safety markets. The Company paid approximately $150
million (including the assumption of approximately $20 million in debt) for
Stimsonite, which was primarily funded with the issuance of debt. Stimsonite had
sales of $87 million in 1998.

On January 12, 1999, the Company completed a transaction with Steinbeis Holding
GmbH to combine substantially all of the Company's office products businesses in
Europe with Zweckform Buro-Produkte GmbH (Zweckform), a German office products
supplier. The Company's aggregate cost basis in this venture was financed
through available cash resources of approximately $23 million and the assumption
of an obligation as reported in the "Long-term obligation" line on the Condensed
Consolidated Balance Sheet. It is the intention of the Company to pay the entire
obligation in 2004. The excess of the cost-basis over the fair value of net
assets acquired was $102.4 million at the end of second quarter 1999.

Shareholders' equity decreased to $785.5 million from $833.3 million at year end
1998. During the second quarter of 1999, the Company purchased approximately 140
thousand shares of common stock at a cost of $9.2 million. During the first six
months of 1999, the Company purchased 1.39 million shares of common stock at a
cost of $65.6 million. The market value of shares held in the employee stock
benefit trust, after the issuance of shares under the Company's stock and
incentive plans, increased during the quarter by $201.9 million to $879.5
million from year end 1998. Dividends paid for the first six months of 1999
totaled $54.7 million compared to $49.5 million a year ago.

                                       15


                  AVERY DENNISON CORPORATION AND SUBSIDIARIES
                ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                 RESULTS OF OPERATIONS AND FINANCIAL CONDITION

Future Accounting Requirements
- ------------------------------

In June 1998, the Financial Accounting Standards Board issued SFAS No. 133,
"Accounting for Derivative Instruments and Hedging Activities". This Statement
requires that all derivative instruments be recorded on the balance sheet at
their fair value. Changes in the fair value of derivatives will be recorded each
period in current earnings or other comprehensive income. The new rules will be
effective the first quarter of 2001. The Company is in the process of
determining the impact of this new standard and, based on current market
conditions, anticipates that it will not have a material impact on the Company's
financial results when effective.

Year 2000
- ---------

The Year 2000 (Y2K) issue is the result of computer programs being written for,
or microprocessors using, two digits (rather than four) to define the applicable
year. Company computer programs that have date-sensitive software may recognize
a date using "00" as the year 1900 rather than the year 2000, which could result
in system failures or miscalculations. The Company continues to work on
mitigating the Y2K issue and has assessed the risks and associated costs.

The Company categorizes its Y2K efforts as follows: hardware, software, embedded
processors (located in manufacturing and distribution equipment and facilities),
vendors and customers. Progress in assessing and remediating information
technology systems (hardware and software) and non-information technology
systems (embedded processors) continues to be tracked in phases including
assessment, identification of non-compliant systems, remediation, testing and
verification. The risks associated with hardware, software and embedded
processors have been assessed and the Company estimates that approximately 90%
of its Y2K projects have been completed as of the end of the second quarter of
1999. The Company expects to complete 99% of its Y2K projects by the end of the
third quarter of 1999. Recent acquisitions, including Spartan International and
the Zweckform venture, have also been included in the Company's Y2K efforts and
remediation is progressing within these businesses. The Company continues to use
internal and external resources to remediate and test its systems.

The Company continues to exchange Y2K status information with significant
vendors. The process for determining the Company's risk with respect to
significant vendors includes assessment, analysis of responses to questionnaires
and follow-up communication. The Company also continues to exchange Y2K
information with significant customers to minimize risks associated with the
Company's relationships with business partners. Although the Company will
continue to monitor third party responses, there can be no guarantee that the
systems of other companies, including utilities, will be remediated on a timely
basis, or that other companies' failure to remediate Y2K issues would not have a
material adverse effect on the Company.

                                       16


                  AVERY DENNISON CORPORATION AND SUBSIDIARIES
                ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                 RESULTS OF OPERATIONS AND FINANCIAL CONDITION

The Company continues to develop contingency plans to mitigate risks associated
with the Y2K issue.  Contingency plans are intended to provide guidance and
alternatives for unexpected failures of the Company's internal information
technology systems and embedded processors.   These plans include establishing
regional Y2K response teams, creating back-up operating procedures, identifying
alternative supply sources for significant vendors and maintaining additional
inventory for key raw materials and products. The Company will continue to
update its contingency planning throughout 1999.

Costs incurred to date in addressing the Y2K issue have been expensed as
incurred and are not material. Based on current information, the total cost to
remediate and test the Company's systems is not expected to be material.

The Company presently believes that with remediation, Y2K risks can be
mitigated. Although the Company is not currently aware of material internal
operational or financial Y2K related issues, the Company cannot provide
assurances that the computer systems, products, services or other systems upon
which the Company depends will be Y2K compliant on schedule, that the costs of
its Y2K program will not become material, or that the Company's contingency
plans will be adequate. The Company is currently unable to evaluate accurately
the magnitude, if any, of the Y2K related issues arising from the Company's
vendors and customers. If any such risks (either with respect to the Company or
its vendors or customers) materialize, the Company could experience serious
consequences to its business which could have material adverse effects on the
Company's financial condition, results of operations and liquidity.


Safe Harbor Statement
- ---------------------

Except for historical information contained herein, the matters discussed in the
Management's Discussion and Analysis of Results of Operations and Financial
Condition and other sections of this Form 10-Q contain "forward-looking
statements" within the meaning of the Private Securities Reform Act of 1995.
These statements, which are not statements of historical fact, may contain
estimates, assumptions, projections and/or expectations regarding future events.
Such forward-looking statements, and financial or other business targets, are
subject to certain risks and uncertainties which could cause actual results to
differ materially from any future results, performance or achievements of the
Company expressed or implied by such forward-looking statements. Certain of such
risks and uncertainties are discussed in more detail in the Company's Annual
Report on Form 10-K for the year ended January 2, 1999 and include, but are not
limited to, risks and uncertainties relating to investment in new production
facilities, timely development and successful marketing of new products, impact
of competitive products and pricing, customer and supplier and manufacturing
concentrations, changes in customer order patterns and inventory levels,
increased competition, loss of significant customer(s), impact of Year 2000
issues and the euro conversion, legal proceedings, fluctuations in foreign
exchange rates or other risks associated with foreign operations, changes in
economic or political conditions, and other factors.

Any forward looking statements should be considered in light of the factors
detailed in Exhibit 99 in the Company's Annual Report on Form 10-K for the year
ended January 2, 1999.

The Company's forward-looking statements represent its judgment only on the
dates such statements were made. By making any forward-looking statements, the
Company assumes no duty to update them to reflect new, changed or unanticipated
events or circumstances.

                                       17


                  AVERY DENNISON CORPORATION AND SUBSIDIARIES
                ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                 RESULTS OF OPERATIONS AND FINANCIAL CONDITION

ITEM 3.   QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
- --------------------------------------------------------------------

There are no material changes in the information provided in Item 7A of the
Company's Form 10-K for the fiscal year ended January 2, 1999.

                                       18


                          PART II.  OTHER INFORMATION
                           AVERY DENNISON CORPORATION
                                AND SUBSIDIARIES


ITEMS 1, 2, 3 and 4.  Not applicable
- ------------------------------------

ITEM 6.   EXHIBITS AND REPORTS ON FORM 8-K
- ------------------------------------------

a. Exhibit 12:  Computation of Ratio of Earnings to Fixed Charges

   Exhibit 27:  Financial Data Schedule

b. Reports on Form 8-K: Registrant filed a current report on Form 8-K on July
   23, 1999, with respect to the acquisition of Stimsonite Corporation.

                                       19


                                   SIGNATURES
                                   ----------



Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.


                                    AVERY DENNISON CORPORATION
                                    --------------------------
                                         (Registrant)




                                    /s/ Robert M. Calderoni
                                    -------------------------------------
                                    Robert M. Calderoni
                                    Senior Vice President, Finance, and
                                    Chief Financial Officer
                                    (Principal Financial Officer)




                                    /s/ Thomas E. Miller
                                    -------------------------------------
                                    Thomas E. Miller
                                    Vice President and Controller
                                    (Chief Accounting Officer)



                                    August 13, 1999

                                       20