<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM MATTEL,
INC.'S BALANCE SHEETS AND STATEMENTS OF OPERATIONS FOR THE NINE MONTHS ENDED
SEPTEMBER 30, 1999 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH
FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000

                             
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1999
<PERIOD-END>                               SEP-30-1999
<CASH>                                          92,714
<SECURITIES>                                         0
<RECEIVABLES>                                2,176,864
<ALLOWANCES>                                   175,996
<INVENTORY>                                    742,704
<CURRENT-ASSETS>                             3,307,433
<PP&E>                                       1,187,713
<DEPRECIATION>                                 459,772
<TOTAL-ASSETS>                               5,735,857
<CURRENT-LIABILITIES>                        2,486,766
<BONDS>                                      1,083,997
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                       432,766
<OTHER-SE>                                   1,572,396
<TOTAL-LIABILITY-AND-EQUITY>                 5,735,857
<SALES>                                      3,744,360
<TOTAL-REVENUES>                             3,744,360
<CGS>                                        1,926,076
<TOTAL-COSTS>                                1,926,076
<OTHER-EXPENSES>                             1,791,469
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                             102,463
<INCOME-PRETAX>                               (75,648)
<INCOME-TAX>                                  (11,696)
<INCOME-CONTINUING>                           (63,952)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                  (63,952)
<EPS-BASIC>                                     (0.17)
<EPS-DILUTED>                                   (0.17)