Exhibit 99.0

FOR IMMEDIATE RELEASE   CONTACT: Mattel, Inc.
November 10, 1999       News Media      Investor Relations
                        Glenn Bozarth   Jessica Fisher
                        310-252-3521    310-252-2703



                         MATTEL ANNOUNCES DEPARTURE OF
                        TWO LEARNING COMPANY EXECUTIVES
                             --------------------
                LUZURIAGA, BOYLAN AND HUDSON NAMED TO NEW POSTS
                             --------------------
                    SEARCH UNDERWAY FOR NEW DIVISION LEADER


LOS ANGELES, November 10 - Mattel, Inc. (NYSE:MAT) today announced that The
Learning Company's chairman, Michael Perik, and its president, Kevin O'Leary,
have left the company.  A search has begun for a new head of Mattel Interactive,
the division which includes all units of The Learning Company, Mattel Media and
the company's Intel(R) Play(TM) venture.

     Mattel also said that Francesca Luzuriaga has been named chief operating
officer of Mattel Interactive, responsible for finance, information technology
and new business development. In addition, the company is promoting two software
executives to oversee the growth of its rich portfolio of interactive brands.
Amy Boylan will now become senior vice president-Entertainment, and Cindy Hudson
will become senior vice president-Productivity/Learning. These three executives
will report to Mattel Chairman and Chief Executive Officer Jill E. Barad while
the company recruits a new leader for its interactive division.


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     Luzuriaga has been executive vice president-worldwide business planning and
resources for Mattel since 1997.  She joined the company as a senior planning
specialist, and has served in a number of key positions during her 17 years with
Mattel, including controller, treasurer and chief financial officer.

     Boylan joined Mattel as vice president-product development in 1998 from
Microprose, where she was a vice president.  She previously served as director
of product development for Acclaim Entertainment, and began her career at
SoftKey Software.

     Hudson joined The Learning Company's Mindscape unit in 1995 as vice
president of the reference division, and was named executive vice president of
its home division the following year.  She also served for five years as a
publisher for Ziff Davis Press, and worked for McGraw-Hill from 1983 to 1990.

     Mattel is a worldwide leader in the design, manufacture and marketing of
family products.  With headquarters in El Segundo, California, Mattel has
offices and facilities in 36 countries and sells its products in more than 150
nations throughout the world.



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