EXHIBIT 99.1

FOR IMMEDIATE RELEASE                                       CONTACT:  GARY DAVIS
- ---------------------                                       203.353.5066




               WORLD WIDE FUND FOR NATURE FILES CLAIM FOR DAMAGES


STAMFORD, Conn., November 8, 2004 -- World Wrestling Entertainment, Inc. ("WWE")
today  announced  that the World Wide Fund for Nature (the "Fund") filed a claim
for  damages in the English  High Court with  respect to its suit  initiated  in
April 2000 against  WWE.  The  original  suit alleged that WWE breached its 1994
agreement  with the Fund  regarding the use of the initials  "wwf." In that suit
the Fund sought  injunctive  relief and  unspecified  damages for those  alleged
breaches.

In its recent filing, the Fund seeks actual damages for legal and other costs of
approximately  $575,000 and further  asserts  substantial  monetary claims in an
amount  calculated as a royalty based on  percentages  of certain of our revenue
streams. A hearing has been scheduled on the Fund's claims for January 11, 2005.

WWE strongly  disputes that the Fund has suffered any damages,  believes that it
has  strong  defenses  to the  Fund's  unwarranted  monetary  claims,  and  will
vigorously defend against them.

Since  November 2002 WWE has complied  with an  injunction  entered in that suit
barring WWE from using its former "wwf" website addresses and its former scratch
logo.


World Wrestling  Entertainment,  Inc. is an integrated  media and  entertainment
company  headquartered  in Stamford,  Conn.,  with offices in New York City, Los
Angeles, Toronto, and London.

Trademarks:  The names of all World Wrestling  Entertainment  televised and live
programming,  talent names, images, likenesses,  slogans and wrestling moves and
all World Wrestling  Entertainment  logos are trademarks which are the exclusive
property of World Wrestling Entertainment, Inc.

Forward-Looking   Statements:   This  news  release   contains   forward-looking
statements  pursuant to the safe harbor provisions of the Securities  Litigation
Reform Act of 1995, which are subject to various risks and uncertainties.  These
risks and uncertainties include general market conditions, which could result in
only a portion or none of the shares  being  registered  to be offered and sold,
the  conditions  of the markets for live  events,  broadcast  television,  cable
television,  pay-per-view,  Internet,  entertainment,  professional  sports, and
licensed merchandise;  acceptance of the Company's brands, media and merchandise
within those markets;  uncertainties  relating to litigation;  risks  associated
with producing live events both domestically and internationally;  uncertainties
associated  with  international  markets;  risks  relating  to  maintaining  and
renewing key agreements, including television distribution agreements; and other
risks and  factors  set  forth  from time to time in  Company  filings  with the
Securities and Exchange Commission.  Actual results could differ materially from
those currently expected or anticipated.