EXHIBIT 23.01

                         CONSENT OF INDEPENDENT AUDITORS

Board of Directors
Avid Sportswear & Golf Corp.
Sarasota, Florida

We consent to the use in this  Registration  Statement of Avid Sportswear & Golf
Corp. on Form SB-2,  of our audit report dated  February 26, 2000 and our review
report  dated May 9, 2000 for Avid  Sportswear  & Golf Corp.  for the year ended
December 31, 1999 and for the three months ended March 31, 2000,  which are part
of this  Registration  Statement,  and to all references to our firm included in
this Registration Statement.

/s/ HJ & Associates, LLC
- ------------------------
HJ & Associates, LLC
(Formerly Jones, Jensen & Company)
Salt Lake City, Utah
June 28, 2000