EXHIBIT 23.01

                         CONSENT OF INDEPENDENT AUDITORS

Board of Directors
Avid Sportswear & Golf Corp.
Sarasota, Florida

We consent to the use in this  Registration  Statement of Avid Sportswear & Golf
Corp.  on the  post-effective  Amendment No. 1 to Form SB-2, of our audit report
dated  February  26,  2000 and our  review  report  dated  May 9,  2000 for Avid
Sportswear & Golf Corp.  for the year ended  December 31, 1999 and for the three
months ended March 31, 2000, which are part of this Registration Statement,  and
to all references to our firm included in this Registration Statement.

/s/ HJ & Associates, LLC
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HJ & Associates, LLC
(Formerly Jones, Jensen & Company)
Salt Lake City, Utah
August 4, 2000