EXHIBIT 99


                                                      Bina Thompson 212-310-3072
                                                       Hope Spiller 212-310-2291





FOR IMMEDIATE RELEASE...


                Colgate Announces Acquisition of GABA Holding AG
               Strengthening its Oral Care Business in Europe and
             Confirms 4th Qtr. and Full Year 2003 Earnings Estimates


GABA Acquisition
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New York, New York, December 18, 2003...Colgate-Palmolive Company (NYSE:CL),
world leader in toothpaste, today announced it has agreed to purchase the
European oral care company GABA Holding AG. This privately owned Swiss company
has long-standing ties to the dental community, in-depth distribution and market
leadership in the very important European pharmacy channel. GABA products are
professionally endorsed with a high therapeutic reputation. This strategic
acquisition will greatly strengthen Colgate's important oral care business in
Europe.

Reuben Mark, Colgate's Chairman and CEO said, "GABA is one of the few major
privately held toothpaste companies worldwide. Looking back, we were able to
improve our already strong Asian toothpaste business in 1985 when we formed a
joint venture with the Hawley & Hazel oral care company. Similarly, in 1995 we
acquired the Kolynos toothpaste franchise, materially strengthening our powerful
Latin American oral care business. The GABA acquisition should have a similar
effect on our overall European toothpaste business, where we are already #1."

GABA has sales of almost $300 million in 15 European countries of which over
$200 million is oral care.

The transaction will be structured as an all cash acquisition of up to 100% of
the outstanding shares of GABA for an aggregate price ranging from CHF800
million





(US$630 million) to CHF1050 million (US$830 million), depending on the number of
shares acquired and subject to a purchase price adjustment. The acquisition is
subject to Colgate acquiring more than 80% of the outstanding GABA shares at
closing. Holders of slightly over 80% have already agreed to sell their shares.
Included in the assets of the business to be acquired is US$110 million of net
cash.

Mr. Mark continued, "GABA is an excellent strategic fit with Colgate's
high-margin global oral care leadership, and will help us as we methodically
increase that leadership around the world. This highly complementary business
combination should further accelerate the growth of both Colgate and GABA brands
while expanding our leadership positions throughout Europe.

"GABA's strength in the important European pharmacy channel complements
Colgate's leading presence in mass retail and GABA's therapeutic positioning
complements Colgate's multi-benefit product line. Colgate will also benefit from
GABA's long established relationships with the European dental community. GABA
has the strongest dental detailing force in Europe and is the number one
recommended brand by dentists in their key markets."

The acquisition is expected to have a dilutive effect of approximately 3% on
total company earnings in 2004, an approximately neutral effect in 2005 and a
positive effect on earnings anticipated from growth and efficiencies by 2006. It
is expected that Colgate's strong cash flow and balance sheet should allow for
substantially all of the acquisition related debt to be repaid during 2004.

The acquisition is subject to regulatory approvals in several European countries
and other customary conditions.

BUSINESS UPDATE
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Colgate took the opportunity of the acquisition announcement to again reconfirm
that earnings for the fourth quarter and full year 2003 are expected to be
within the range of





external estimates, and as discussed in the 3rd quarter earnings conference call
on October 23, 2003.

Worldwide sales in the fourth quarter will be up in the mid-single digits, as
expected, with global volume up in the low single digits. Improved currency
rates worldwide and stronger than expected business in Latin America offset
slightly lower volume than expected in the developed world.

Despite extraordinary competitive conditions in North America, North American
volume excluding Simply White whitening gel should be up low to mid single
digits in the fourth quarter, as expected, while overall North American volume
will be down when compared to the fourth quarter 2002 which included the Simply
White sell-in.

Colgate also confirmed that the previously announced agreement to sell its
European laundry detergent brands to the Procter & Gamble Company received the
requisite French regulatory approvals within the last 48 hours, and the
transaction should be completed this year. As previously disclosed, it is
expected that the one-time gain resulting from this transaction will be largely
offset by one-time charges associated with divesting these detergent operations.
In addition, a portion of the gain, approximately $.03 to $.04 per share, will
be used to offset the greater than anticipated loss in the U.S. from Simply
White whitening gel in the latter part of 2003. The Simply White loss results
from high advertising and promotional costs together with lower than expected
revenues on this product.

At 10:00 a.m. ET today, Colgate will host a conference call to elaborate on the
GABA acquisition. To access the conference call, the domestic dial-in number is
800-810-0924 and the international dial-in number is 913-981-4900. Use
confirmation code 693895. To access a replay of the conference call after 12:00
p.m. ET, the domestic dial-in number is 888-203-1112 and the international
dial-in number is 719-457-0820. To access this call as a webcast, please go to
Colgate's web site on the internet at www.colgate.com.
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About Colgate-Palmolive: Colgate-Palmolive is a leading global consumer products
company, tightly focused on Oral Care, Personal Care, Household Surface Care,
Fabric Care and Pet Nutrition. Colgate sells its products in over 200 countries
and territories around the world under such internationally recognized brand
names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso,
Kolynos, Ajax, Axion, Soupline, Suavitel and Fab, as well as Hill's Science Diet
and Hill's Prescription Diet pet foods. For more information about Colgate's
global business, visit the Company's website at www.colgate.com.
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This press release and the related webcast (other than historical information)
may contain forward-looking statements. Actual events or results may differ
materially from those statements. Investors should consult the Company's filings
with the Securities and Exchange Commission (including the information set forth
under the caption "Cautionary Statement on Forward-Looking Statements" in the
Company's Form 10-K for the year ended December 31, 2002) for information about
factors that could cause such differences. Copies of these filings may be
obtained upon request from the Company's Investor Relations Department or the
Company's website on the internet at www.colgate.com.
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