Exhibit 99.1
                   SERVING THE WORLD'S FAVORITE RESTAURANTS



FOR IMMEDIATE RELEASE

                                          Contact: Samantha Crosby, AmeriServe
                                                   972-364-2800


NEWS
                 AMERISERVE SECURES TRICON CONTRACT EXTENSION

September 9, 1998 (Dallas, TX) - AmeriServe Food Distribution, Inc. announced
today that it has secured a two and a half-year extension through January 2005
to its exclusive food and supplies distribution contract with Tricon Global
Restaurants, Inc. The new extended agreement, which covers all company-owned
KFC, Pizza Hut and Taco Bell restaurants in the United States, also provides a
two and a half-year renewal option that could extend the contract, based on
market rates, through July 2007. The new extended agreement also modifies the
way the distribution fee is calculated including incentives for utilizing more
efficient distribution practices by both parties. AmeriServe expects to
distribute approximately $10 billion in food and supplies to Tricon under the
new agreement over the next six years.

      "By extending our agreement, Tricon has demonstrated their confidence in
our service and our employees," said AmeriServe Executive Vice President, Chain
Management Raymond Marshall. "We're thrilled to have the opportunity to continue
servicing their restaurants and to demonstrate our long-term commitment to their
brands."

      Tricon Global Restaurants, Inc., based in Louisville, KY, is the
owner-operator and franchisor of nearly 30,000 KFC, Taco Bell and Pizza Hut
restaurants worldwide. Tricon's 1997 system sales exceeded $20 billion.

      AmeriServe, headquartered in Dallas, Texas, acquired ProSource, a leading
foodservice distributor, in May 1998. The combined AmeriServe and ProSource
employs more than 8,500 people and is expected to generate pro forma sales of $9
billion. It serves approximately 36,000 quick-service and casual dining
restaurants in the United States, Canada and Mexico, including Applebee's,
Arby's, Burger King, Chick-fil-A, Chili's, Dairy Queen, KFC, Long John Silver's,
Olive Garden, Pizza Hut, Red Lobster, Sonic, Taco Bell, TCBY and TGI Friday's.

      AmeriServe is a subsidiary of Holberg Industries, Inc., a diversified
service company located in Greenwich, Conn., with expected sales in 1998 of
approximately $10 billion and nearly 20,000 employees. Holberg also owns
APCOA/Standard Parking, Inc., one of the largest parking management companies in
North America with annual customer receipts of $1 billion and more than 11,000
employees.



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