Exhibit 10.1
                              EMPLOYMENT AGREEMENT

     This EMPLOYMENT  AGREEMENT  ("Agreement")  is executed as of March 4, 2005,
but effective for all purposes as of February 21, 2005 (the  "Effective  Date"),
by and between ATA AIRLINES,  INC., an Indiana  corporation  (the "Company") and
JOHN DENISON ("Employee").

     In  consideration  of the mutual promises set forth in this Agreement,  and
other good and valuable consideration,  the receipt and sufficiency of which are
hereby acknowledged, the Company and Employee agree as follows:

          1. Employment.

          (a)  Employee  has been  serving  as  Co-Restructuring  Officer of the
     Company and its parent, ATA Holdings Corp. ("ATAH") since January 20, 2005,
     and for the period from that start date to February 20, 2005, is to be paid
     compensation in the amount of $25,000.

          (b)  Pursuant to the terms of this  Agreement,  the Company  agrees to
     employ  Employee  and  Employee  agrees to be employed by the Company for a
     period  commencing with the Effective Date and continuing  until terminated
     by either  party as provided in this  Agreement.  The Company and  Employee
     acknowledge  and agree that  Employee's  employment is on an at-will basis,
     and,  accordingly,  either  the  Company  or  Employee  may  terminate  the
     employment   relationship  at  any  time  for  any  reason,  or  no  reason
     whatsoever, with or without cause, and without advance notice.

          (c) During  Employee's  employment  hereunder,  Employee will serve as
     Chief  Executive  Officer  of the  Company  and will  continue  to serve as
     Co-Chief  Restructuring  Officer  for the  Company  and ATAH.  The  parties
     acknowledge that Employee's employment will be less than full-time and that
     Employee will have  discretion to select his work days and hours.  Employee
     is generally  expected to perform his  employment  duties at the  Company's
     corporate  headquarters in Indianapolis,  Indiana.  The parties acknowledge
     that from time to time  Employee  may  perform  certain  of his  employment
     duties from his residence.

     2.  Compensation  and  Benefits.  As  remuneration  for all  services to be
rendered  by  Employee  during  his  employment  hereunder  from and  after  the
Effective Date, and as  consideration  for complying with the covenants  herein,
the Company shall pay and provide to Employee the following:

     2.1.  Salary.  The Company shall pay Employee a bi-weekly  salary of Twelve
Thousand  One  Hundred  Fifteen  and  39/100  Dollars  (  $12,115.39),  less all
applicable payroll tax withholding and other applicable deductions.  Such salary
shall be paid to Employee consistent with the customary payroll practices of the
Company.  Such salary shall be prorated for any work period of less than two (2)
weeks.

     2.2. Bonus. Employee shall be eligible to be considered for a discretionary
bonus.  The bonus will be considered and determined on a discretionary  basis by
the Board of  Directors  of the Company  (after  consultation  with the Official
Committee  of Unsecured  Creditors  of the Company in its Chapter 11  bankruptcy
proceeding and the Company's  Debtor-In-Possession  Lender,  Southwest  Airlines
Co.) upon the earliest to occur of: (a) the termination of Employee's employment
with the Company;  (b) a Transaction (as hereinafter  defined);  or (c) December
31,  2005.  For purposes of this  Agreement,  the term  "Transaction"  means the
consummation  of any agreement or series of  agreements,  or any  transaction or
series of  transactions  (which  agreements or transactions  subsequently  close
within a reasonable  time period  thereafter,  or a similar  transaction  closes
thereafter with a competitive  bidder upon  bankruptcy  court approval) which in
each case include one or more of the following:

          (i)  any  merger,  consolidation,  reorganization,   recapitalization,
               business  combination or other transaction pursuant to which ATAH
               or the Company  (collectively,  the "ATA Companies") are acquired
               by, or combined with, any person, group of persons,  partnership,
               corporation  or  other  entity  (including,  without  limitation,
               existing creditors,  employees,  affiliates, and/or shareholders)
               (collectively, a "Purchaser"); or

          (ii) the  acquisition,  directly or indirectly,  by a Purchaser (or by
               one or more persons acting together as a Purchaser  pursuant to a
               written agreement or otherwise) in a single transaction or series
               of  transactions,  of (x)  all or a  substantial  portion  of the
               assets or operations of the ATA Companies (or either of them); or
               (y) all or a significant  part of the outstanding or newly-issued
               shares  of  any of the  ATA  Companies'  capital  stock  (or  any
               securities convertible into, or options, warrants or other rights
               to acquire such capital stock); or

          (iii)closing of any other  sale,  transfer or  assumption  of all or a
               substantial portion of all of the assets, liabilities or stock of
               the ATA Companies (or either of them); or

          (d)  confirmation of a Chapter 11 reorganization  plan for ATAH or the
               Company or both of them.

     If more than one Transaction occurs before either (I) Employee's employment
terminates  or (II)  December 31,  2005,  then  Employee  will be eligible to be
considered for a discretionary  bonus following each transaction's  consummation
and at the termination of Employee's  employment.  Any discretionary  bonus that
the Board of Directors of the Company may, in its sole discretion,  determine to
award to Employee  shall be paid within thirty (30) days after the date on which
such Board determines to award such bonus.

     2.3.  Employee  Benefits.  The Company  shall  provide to  Employee  fringe
benefits  to which  senior  vice  president  level  officers  of the Company are
generally entitled,  subject to the eligibility requirements and other terms and
conditions of such plans; provided, however, Employee and the Company agree that
Employee  is not  entitled to any  severance  benefits  or  compensation  or any
vacation or vacation benefits.  Nothing contained in this Section shall obligate
the  Company to  institute,  maintain  or refrain  from  changing,  amending  or
discontinuing  any employee  fringe  benefit  plan,  so long as such changes are
similarly applicable to other employees generally.

     3.  Reimbursement  of Business  Expenses and Commuting  Costs.  The Company
shall pay or reimburse  Employee for all ordinary and necessary  expenses,  in a
reasonable  amount,  which  Employee  incurs in performing his duties under this
Agreement. Such expenses shall be paid or reimbursed to Employee consistent with
the  expense  reimbursement  policies of the Company in effect from time to time
and Employee agrees to abide by any such expense  reimbursement  policies. It is
understood  that  Employee  will be  commuting  from his  residence  in Texas to
perform the employment duties contemplated in this Agreement.  Accordingly,  the
Company  shall  reimburse  Employee for all ordinary  and  necessary  travel and
lodging expenses,  in a reasonable amount, that Employee incurs in the course of
his employment for the Company, including without limitation airfares,  lodging,
rental  car  charges  and  operation  costs,  meals and other  related  expenses
incurred by  Employee in  commuting  to, and  staying  in,  Indianapolis  (or in
connection with other business-related travel).

     4.  Non-Disclosure.   Employee  acknowledges  that  during  the  course  of
Employee's  employment by the Company Employee will be creating,  making use of,
acquiring,  and/or adding to confidential  information  relating to the business
and  affairs of the ATA  Companies,  which  information  will  include,  without
limitation, business and operational plans and strategies,  information relating
to  business  and  contractual  relationships,  financial  data,  and  personnel
information.  Employee covenants and agrees that Employee shall not, at any time
during  Employee's  employment  with the  Company,  or  thereafter,  directly or
indirectly,  use, divulge or disclose for any purpose  whatsoever any of the ATA
Companies'  confidential  information or trade secrets,  except in the course of
Employee's work pursuant to this  Agreement.  Upon the termination of Employee's
employment  with  the  Company,  or at the  Company's  request,  Employee  shall
immediately deliver to the Company any and all records, documents, or electronic
data  (in  whatever  form or  media),  and all  copies  thereof,  in  Employee's
possession or under Employee's control,  whether prepared by Employee or others,
containing  confidential  information or trade secrets relating to all or any of
the ATA Companies.  Employee  acknowledges and agrees that his obligations under
this Section shall survive the  expiration or  termination of this Agreement and
the cessation of his employment with the Company for whatever reason.

     5.  Assignment.  This  Agreement  and the  parties'  respective  rights and
obligations  under this  Agreement  may not be assigned or  delegated  by either
party without the written consent of the other party.

     6. Notice.  Any notice  required or permitted under this Agreement shall be
in writing and either  delivered  personally  or sent by  nationally  recognized
overnight  courier,  express  mail,  or certified or  registered  mail,  postage
prepaid,  return receipt requested, at the notice address shown below his or its
signature  at the foot of this  Agreement,  unless the party  notifies the other
party in writing of a change of address: A notice delivered  personally shall be
deemed  delivered  and  effective as of the date of  delivery.  A notice sent by
overnight  courier or express mail shall be deemed  delivered  and effective one
(1) day after it is deposited with the postal authority or commercial carrier. A
notice  sent by  certified  or  registered  mail shall be deemed  delivered  and
effective two (2) days after it is deposited with the postal authority.

     7. Miscellaneous.

     7.1. Entire  Agreement.  This Agreement  supersedes any prior agreements or
understandings, oral or written, between the parties hereto, with respect to the
subject matter hereof,  and constitutes the entire agreement of the parties with
respect thereto.

     7.2. Modification.  This Agreement shall not be varied, altered,  modified,
canceled,  changed,  or in any way  amended  except by mutual  agreement  of the
parties in a written  instrument  executed  by  Employee  and a duly  authorized
officer of the Company.

     7.3. Tax  Withholding.  The Company may withhold from any  compensation  or
benefits payable under this Agreement all federal,  state,  city, or other taxes
as may be required pursuant to any law or governmental regulation or ruling.

     7.4. Employment Policies.  Employee agrees to abide by any employment rules
or  policies  applicable  to the  Company's  employees  generally  that  Company
currently  has or may  adopt,  amend  or  implement  from  time to  time  during
Employee's employment with the Company.

     7.5. No Waiver.  Failure to insist upon strict  compliance  with any of the
terms, covenants or conditions of this Agreement shall not be deemed a waiver of
such term, covenant or condition,  nor shall any waiver or relinquishment of any
right or  power  hereunder  at any one or more  times  be  deemed  a  waiver  or
relinquishment of such right or power at any other time or times.

     7.6. Governing Law; Choice of Forum. To the extent not preempted by federal
law,  the  provisions  of this  Agreement  shall be  construed  and  enforced in
accordance  with the laws of the State of Indiana,  notwithstanding  any state's
choice-of-law or conflicts-of-law rules to the contrary.

     8. Indemnification.

     (a) The Company shall indemnify  Employee against all Liability and Expense
that may be incurred by him in  connection  with or resulting  from any Claim to
the fullest  extent  authorized  or  permitted by law, as the same exists or may
hereafter be amended (but in the case of any such amendment,  only to the extent
that such  amendment  permits  the  Company to provide  broader  indemnification
rights than such law permitted the Company to provide prior to such  amendment),
or  otherwise  consistent  with the public  policy of the State of  Indiana.  In
furtherance  of the foregoing,  and not by way of limitation,  Employee shall be
indemnified by the Company against all Liability and reasonable Expense that may
be  incurred  by him in  connection  with or  resulting  from any Claim,  (1) if
Employee is Wholly  Successful  with respect to the Claim,  or (2) if not Wholly
Successful, then if Employee is determined, as provided in either subsection (e)
or (f) below, to have acted in good faith, in what he reasonably  believed to be
the best  interests of the Company or at least not opposed to its best interests
and, in addition,  with respect to any criminal  claim is determined to have had
reasonable  cause to believe  that his conduct  was lawful or had no  reasonable
cause to believe that his conduct was unlawful. The termination of any Claim, by
judgment,  order,  settlement  (whether  with or  without  court  approval),  or
conviction or upon a plea of guilty or of nolo  contendere,  or its  equivalent,
shall not create a  presumption  that  Employee  did not meet the  standards  of
conduct set forth in clause (2) of this subsection (a).

     (b) The term "Claim" as used in this Section shall  include every  pending,
threatened,  or completed  claim,  action,  suit, or proceeding  and all appeals
thereof (whether brought by or in the right of this Company or any other Company
or otherwise),  civil,  criminal,  administrative,  or investigative,  formal or
informal, in which Employee may become involved, as a party or otherwise:

               (1) by reason of his or her being or having  been an  officer  or
          employee of the Company, or

               (2) by  reason  of any  action  taken or not  taken by him in his
          capacity as an officer or employee of the  Company,  whether or not he
          continued in such capacity at the time such Liability or Expense shall
          have been incurred.

     (c) The terms  "Liability"  and  "Expense"  as used in this  Section  shall
include, but shall not be limited to, counsel fees and disbursements and amounts
of judgments,  fines, or penalties against (including excise taxes assessed with
respect to an employee  benefit  plan),  and amounts paid in settlement by or on
behalf of Employee.

     (d) The term "Wholly  Successful"  as used in this  Section  shall mean (1)
termination of any Claim,  whether on the merits or otherwise,  against Employee
in question  without any finding of liability or guilt against him, (2) approval
by a court, with knowledge of the indemnity herein provided,  of a settlement of
any Claim, or (3) the expiration of a reasonable period of time after the making
or threatened  making of any Claim without the institution of the same,  without
any payment or promise made to induce a settlement.

     (e) If  Employee  is  claiming  indemnification  hereunder  (other  than if
Employee has been Wholly  Successful with respect to any Claim),  Employee shall
be entitled to indemnification (1) if special  independent legal counsel,  which
may be regular counsel of the Company, or other disinterested person or persons,
in either case  selected by the Board of Directors of the Company  (such counsel
or person or persons being hereinafter  called the "Referee"),  shall deliver to
the Company a written finding that Employee has met the standards of conduct set
forth in  subsection  (a)(2)  above,  and (2) if the Board of  Directors  of the
Company, acting upon such written finding, so determines. The Board of Directors
shall,  if Employee is found to be entitled to  indemnification  pursuant to the
preceding  sentence,  also determine the reasonableness of Employee's  Expenses.
Employee shall, if requested,  appear before the Referee,  answer questions that
the Referee deems  relevant and shall be given ample  opportunity  to present to
the Referee evidence upon which Employee relies for indemnification. The Company
shall, at the request of the Referee,  make available facts,  opinions, or other
evidence  in any way  relevant  to the  Referee's  findings  that are within the
possession or control of the Company.

     (f) If Employee  is claiming  indemnification  pursuant to  subsection  (e)
above is found not to be entitled thereto, or if the Board of Directors fails to
select a Referee  under) within a reasonable  amount of time following a written
request of Employee  for the  selection  of a Referee,  or if the Referee or the
Board of Directors  fails to make a  determination  under  subsection  (e) above
within a  reasonable  amount  of time  following  the  selection  of a  Referee,
Employee  may apply for  indemnification  with  respect to a Claim to a court of
competent jurisdiction,  including a court in which the Claim is pending against
Employee.  On receipt of an application,  the court,  after giving notice to the
Company  and  giving  the  Company  opportunity  to  present  to the  court  any
information  or  evidence  relating  to the claim for  indemnification  that the
Company deems  appropriate,  may order  indemnification  if it  determines  that
Employee  is  entitled  to  indemnification  with  respect to the Claim  because
Employee met the standards of conduct set forth in subsection  (a)(2) above.  If
the court  determines  that Employee is entitled to  indemnification,  the court
shall also determine the reasonableness of Employee's Expenses.

     (g) Expenses  incurred by Employee in defending  any Claim shall be paid by
the Company in advance of the final  disposition  of such Claim promptly as they
are incurred upon receipt of an undertaking by or on behalf of Employee to repay
such amount if he is determined not to be entitled to indemnification.

     (h) The rights of  indemnification  and advancement of Expenses provided in
this Section shall be in addition to any rights to which  Employee may otherwise
be entitled.

     (i) The  provisions  of this Section  shall be applicable to Claims made or
commenced  after  the  date of this  Agreement,  whether  arising  from  acts or
omissions to act occurring before or after the date of this Agreement.

     (j) If this  Section or any  portion  hereof  shall be  invalidated  on any
ground  by  any  court  of  competent  jurisdiction,   then  the  Company  shall
nevertheless  indemnify  Employee as to costs,  charges and expenses  (including
attorneys' fees),  judgments,  fines and amounts paid in settlement with respect
to any action, suit or proceeding,  whether civil,  criminal,  administrative or
investigative,  including  an action by or in the right of the  Company,  to the
fullest extent  permitted by any  applicable  portion of this Section that shall
not have been invalidated and to the fullest extent permitted by applicable law.

     IN WITNESS WHEREOF,  Employee and the Company have executed this Agreement,
intending it to be effective as of the Effective Date.

                                     ATA AIRLINES, INC.


                                    By:       /s/J. George Mikelsons
                                              J. George Mikelsons, Chairman

                                    Address for Notices to Company:
                                             ATA Airlines, Inc.
                                             7337 West Washington Street
                                             P.O. Box 51609
                                             Indianapolis, Indiana  46231-1300
                                             Attention:  Brian Hunt,
                                             Senior Vice President and
                                             General Counsel



                                     /s/ John Denison
                                      John Denison, for himself

                                      Address for Notices to Employee:
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