EXHIBIT 99

                                                Contact:      Michael B. Perrine
                                                         Chief Financial Officer
                                                        (512) 347 - 8787 Ext 119

TRAVIS BOATS REPORTS THIRD QUARTER FISCAL 2004 RESULTS


AUSTIN,  TEXAS  (August 17,  2004) - Travis Boats & Motors,  Inc.  (Nasdaq/TRVS)
today  reported the results of  operations  for its third quarter of fiscal 2004
and the nine month period ended June 30, 2004.

Results of Operations
- ---------------------
The Company  reported net sales of $47.2 million for the three months ended June
30,  2004 versus net sales of $53.1  million  for the same  quarter of the prior
fiscal  year.  The Company had 30 stores in operation on June 30, 2004 and 2003,
respectively.

For the  quarter  ended June 30,  2004,  the  Company  reported  that net income
increased  by over 100% to $1.2  million  ($.27  per basic and $.17 per  diluted
share,  respectively)  from $438,000 ($.10 per basic and $.07 per diluted share,
respectively)  in the same quarter of the prior year. The increase in net income
was primarily the result of the Company  generating  higher gross profit margins
on its boat sales  compared to the prior fiscal  year's  quarter.  As previously
disclosed,  results in prior fiscal year periods were adversely  impacted by the
substantial sell-through of certain aged and discontinued inventories.

During the quarter ended June 30, 2004, the Company  improved unit sales volumes
in many of its boat  segments,  however the  increases  were not  sufficient  to
overcome  the  previously  announced  elimination  of yacht  sales  and  ongoing
transitions in off-shore  product.  Accordingly,  comparable store sales for the
quarter  ended  June 30,  2004  decreased  by 10%  versus  the prior  year.  For
comparative  purposes, if adjustment is made to net sales in each period for the
elimination of yacht sales and the brand transition in off-shore  fishing boats,
comparable store sales increased by 4% for the three months ended June 30, 2004.

For the nine months ended June 30, 2004, the Company reported that its operating
loss was reduced 54% to approximately $2.2 million from $4.8 million in the same
period of the prior year.  For the nine months ended June 30, 2004,  the Company
reported a net loss of $5.1 million ($1.19 per basic and diluted share) versus a
net loss of $5.1 million ($1.18 per basic and diluted share) for the same period
of the prior year.





Mark Walton,  President of Travis  Boats,  said,  "In the June quarter we gained
momentum in sales and margins.  Without the margin pressure felt a year ago with
the  significant   inventory   sell-through,   the  Company  has  been  able  to
substantially reduce its operating losses. However, there remains important work
to be done to increase our sales to eliminate our  operating  losses and improve
our overall working capital position."

Richard  Birnbaum,  Chairman of Travis Boats said,  "While  encouraged  with our
quarterly profit turnaround and significant operational progress from last year,
the speed of our transformation has been impacted by our capital position. It is
clear that we must improve our sales and cash flows to maximize  our  potential.
As previously  announced,  in an effort to accelerate  this  transformation  and
materially  improve  our  capital  resources,  the  Board has  recently  engaged
Davenport & Company,  to assist in  exploring  options  for  raising  additional
capital. As events or circumstances permit, we will provide further updates."

Travis Boats & Motors,  Inc., is a leading  multi-state  superstore  retailer of
recreational  boats,  motors,  trailers and related  marine  accessories  in the
southern  United  States.  The  Company  operates 30 store  locations  in Texas,
Arkansas,  Oklahoma,  Louisiana,  Alabama, Tennessee,  Mississippi,  Georgia and
Florida  under  the  name  Travis  Boating  Center.  The  Company's  website  is
www.travisboatingcenter.com.





Travis Boats & Motors, Inc. and Subsidiaries
Condensed Consolidated Statements of Operations (Unaudited)




(in thousands, except share data and store count)            Three Months ended          Nine Months ended
                                                                  June 30,                    June 30,
                                                            2004           2003         2004          2003
                                                         ---------       ---------   ---------     ---------
                                                                                       
Net sales............................................    $ 47,214        $ 53,129    $ 92,621      $ 109,149
Cost of goods sold...................................      36,658          42,136      72,768         87,049

Gross profit.........................................      10,556          10,993      19,853         22,100

Selling, general and administrative..................       8,058           8,704      20,462         24,682
Store closing expense................................         --              307         --             307
Depreciation and amortization........................         496             598       1,565          1,863
                                                         ---------       ---------   ---------     ----------
                                                            8,554           9,609      22,027         26,852

Operating income/(loss)..............................       2,002           1,384      (2,174)        (4,752)
Interest expense.....................................        (699)           (872)     (2,093)        (2,614)
Other income/(expense)...............................          (5)             46          72             88
Impairment on sale/leaseback of real estate..........         --              --         (543)           --

Profit/(loss) before income taxes....................       1,298             558      (4,738)        (7,278)
Income tax (expense)/benefit.........................         --              --          --           2,533
                                                         ---------       ---------   ---------     ----------

Net profit/(loss)....................................       1,298             558      (4,738)        (4,745)
Preferred stock dividends............................         120             120         360            360

                                                         ---------       ---------   ---------     ----------
Net profit/(loss) attributable to common shareholders    $  1,178        $    438    $ (5,098)     $  (5,105)
                                                         =========       =========   =========     ==========

Income/(loss) per share:
   Basic income/(loss) per share before preferred
     stock dividends.................................        0.30            0.13       (1.10)         (1.10)
   Preferred stock dividends.........................       (0.03)           (.03)      (0.09)         (0.08)
                                                         ---------       ---------   ---------     ----------
Basic income/(loss) per share........................    $   0.27        $   0.10    $  (1.19)     $   (1.18)
                                                         =========       =========   =========     ==========

   Diluted income/(loss) per share before preferred
     stock dividends.................................        0.17            0.07       (1.10)         (1.10)
   Preferred stock dividends.........................         --              --        (0.09)         (0.08)
Diluted income/(loss) per share......................    $   0.17        $   0.07    $  (1.19)     $   (1.18)

Weighted average basic common shares outstanding.....    4,299,727       4,313,243   4,299,727     4,324,232
Weighted average diluted common shares outstanding...    8,081,137       8,094,653   4,299,727     4,324,232

Supplemental Data - Unaudited
- -----------------------------
Cash.................................................    $  3,244        $  4,014
Inventory (net)......................................    $ 44,009        $ 39,262
Revolving/Inventory debt.............................    $ 44,130        $ 39,136
Stores open at end of period.........................          30              30




Cautionary  Statement  for  purposes of the Safe Harbor  Provisions  of the 1995
Private Securities  Litigation Reform Act. The statements in this document or in
documents  incorporated  by reference  herein that are not historical  facts are
forward-looking  statements  as  that  term is  defined  in  Section  21E of the
Exchange Act that involve a number of risks or uncertainties. The actual results
of the  future  events  could  differ  materially  from  those  stated  in  such
forward-looking statements. Among the factors that could cause actual results to
differ  materially are: the impact of seasonality and weather,  general economic
conditions and the level of discretionary  consumer spending,  and the Company's
execution of its business  plans to stop  operating  losses.  These and numerous
other risk factors were identified in the Report on Form 10-K/A filed for fiscal
year 2003 and other documents filed of record.