Exhibit 4.4

                         FIRSTPLUS FINANCIAL GROUP, INC.

         A Nonqualified Stock Option (the "Option") for a total of Four Thousand
(4,000)  shares (the  "Shares") of common stock,  par value $0.01 per share (the
"Common Stock"), of FIRSTPLUS  Financial Group, Inc. (the "Company"),  is hereby
granted to Rich  Bailey  (the  "Optionee")  pursuant to the terms of this Option
Agreement (the "Option Agreement").

         Section 1. Exercise Price. The exercise price is $44.50 for each Share.

         Section 2. Exercise of the Option.  This Option may be exercised at any
time and from time to time during the term of this  Option,  in whole or in part
with  respect to Shares that have  vested.  Shares  subject to this Option shall
vest as follows:  1/3 on the date of grant, 1/3 on the first  anniversary of the
date  of  grant,  and  1/3 on the  second  anniversary  of the  date  of  grant.
Notwithstanding  the  foregoing,  this  Option  shall  become  fully  vested and
exercisable  upon  the  occurrence  of  certain  significant   corporate  events
described in Section 2(e) below.

               (a)  Method of Exercise. Options shall be deemed exercised when:

                    (i)  the  Company  has  received   written  notice  of  such
               exercise,   including   the  number  of  Shares  that  are  being
               exercised, delivered to the Company in accordance with the notice
               provisions  herein  signed by the person or persons  entitled  to
               exercise  this Option and, if this Option is being  exercised  by
               any person or persons other than the Optionee,  be accompanied by
               proof,  satisfactory to the Company,  of the right of such person
               or persons to exercise this Option;

                    (ii) full  payment of the  aggregate  exercise  price of the
               Shares as to which this Option is exercised  has been tendered to
               the Company; and

                    (iii)  arrangements  that are satisfactory to the Company in
               its sole discretion have been made for the Optionee's  payment to
               the Company of the amount, if any, that the Company determines to
               be  necessary  for the  Company to withhold  in  accordance  with
               applicable federal or state income tax withholding requirements.

               (b) Payment.  The exercise price of any Shares purchased shall be
          paid solely in cash, by certified or cashier's  check, by money order,
          by personal  check (if  approved by the  Company),  or in Common Stock
          owned by the Optionee (if the Optionee owned such Common Stock for six
          months  prior to using such stock to  exercise  the  Option)  (or by a
          combination  of the above).  If the exercise price is paid in whole or
          in part with Shares of Common Stock of the Company,  such Common Stock
          shall be valued at its Fair Market Value on the date of exercise.  Any
          Common  Stock  delivered  in  satisfaction  of all or a portion of the
          exercise  price  shall be  appropriately  endorsed  for  transfer  and
          assignment to the Company. For purposes hereof, "Fair Market Value" of
          each Share on a particular  date shall be the closing  price of Common
          Stock, which shall be (i) if the Common Stock is listed for trading on
          any United States national  securities exchange or the NASDAQ National
          Market  System,  the last  reported sale price of Common Stock on such
          exchange as  reported  for  trading  on  any  United  States  national







          securities  exchange or the NASDAQ  National  Market System,  the last
          reported  sale price of Common  Stock on such  exchange as reported in
          any newspaper of general circulation,  (ii) if the Common Stock is not
          listed as provided in (i) above,  but is otherwise quoted on NASDAQ or
          any  similar  system  of  automated  dissemination  of  quotations  of
          securities prices in common use, the mean between the closing high bid
          and low  asked  quotations  for such day of the  Common  Stock on such
          system or (iii) if neither clause (i) nor (ii) is applicable,  a value
          determined by any fair and reasonable means prescribed by the Company.

               (c)  Restrictions on Exercise.

                    (i) This Option may not be  exercised if the issuance of the
               Shares upon such  exercise  would  constitute  a violation of any
               applicable  federal  or state  securities  or other  law or valid
               regulation.  As a condition to the  exercise of this Option,  the
               Company may require the person exercising this Option to make any
               agreements  and   undertakings   that  may  be  required  by  any
               applicable law or regulation.

                    (ii) It is the  intention  of the  Company to  register  the
               Shares  issuable  upon the exercise of this Option  pursuant to a
               registration  statement  on  Form  S-8,  prior  to  the  exercise
               thereof,  or if  Form  S-8 is  unavailable,  then  on  Form  S-3;
               however, in the event that Shares are issued upon the exercise of
               this  Option  without  registration  of  such  Shares  under  the
               Securities Act of 1933, as amended (the "Act"), such Shares shall
               be restricted  securities  subject to the terms of Rule 144 under
               the Act. The certificates representing any such Shares shall bear
               an appropriate legend restricting transfer and the transfer agent
               of the Company  shall be given stop  transfer  instructions  with
               respect to such Shares.

               (d) Surrender of Option. Upon exercise of this Option in part, if
          requested  by the  Company,  the  Optionee  shall  deliver this Option
          Agreement and any other written agreements executed by the Company and
          the Optionee  with  respect to this Option to the Company  which shall
          endorse or cause to be endorsed  thereon a notation  of such  exercise
          and return all agreements to the Optionee.

               (e) Certain  Corporate Events. On the date thirty (30) days prior
          to any occurrence described in this Section (2)(e)(i),  (ii) or (iii),
          but only where  such  anticipated  occurrence  actually  takes  place,
          notwithstanding  the exercise schedule in this Option Agreement,  this
          Option shall  immediately  become  exercisable in full with respect to
          all of the Shares  covered  hereby where there (i) is any  transaction
          (which shall include a series of transactions occurring within 60 days
          or occurring pursuant to a plan) that has the result that shareholders
          of the Company  immediately  before such  transaction  cease to own at
          least 51% of (x) the  voting  stock of the  Company  or (y) any entity
          that   results   from  the   participation   of  the   Company   in  a
          reorganization,  consolidation,  merger, liquidation or any other form
          of   corporate   transaction;   (ii)  is  a   merger,   consolidation,
          reorganization,  liquidation  or dissolution in which the Company does
          not survive and the  shareholders  of the Company  immediately  before
          such transaction  cease to own at least 51% of (x) the voting stock of
          the Company or (y) any entity that results from the  participation  of
          the Company in  such event; (iii)  is a sale, lease, exchange or other
          disposition of all or substantially all the property and assets of the
          Company to an unaffiliated entity.






               (f) Acceleration Shares. Notwithstanding any provisions hereof to
          the contrary,  if this Option is accelerated under this Section 2, the
          portion of this Option that may be  exercised  to acquire  Shares that
          the   Optionee   would  not  be  entitled  to  acquire  but  for  such
          acceleration (the "Acceleration Shares"), is limited to that number of
          Acceleration  Shares that can be acquired without causing the Optionee
          to have an "excess parachute payment" as determined under Section 280G
          of the Code,  determined by taking into account all of the  Optionee's
          "parachute  payments"  determined  under  Section 280G of the Internal
          Revenue Code of 1986, as amended (the "Code").  If as a result of this
          Section  2(f),  the Optionee  may not acquire all of the  Acceleration
          Shares,  then the  Acceleration  Shares that the  Optionee may acquire
          shall be the last shares that the Optionee would have been entitled to
          acquire had this Option not been accelerated.

         Section 3. Term of Option.  This Option may not be exercised  after the
expiration  of ten (10)  years  from the  Date of  Grant of this  Option  and is
subject to earlier  termination as provided in Section 4 below.  This Option may
be exercised  during such times only in accordance with the terms of this Option
Agreement.

         Section 4. Termination of Option Period.

               (a) The unvested portion of this Option shall  automatically  and
          without  notice  terminate and become null and void at the time of the
          earliest  to occur of the  following  (provided  that the  vested  but
          unexercised  portion  shall  remain  exercisable  for the term of this
          Option as provided herein):

                    (i) thirty (30) days after the date that the Optionee ceases
               to be employed by the Company or an  affiliate  of the Company by
               reason of (x) the Optionee's voluntary  termination of employment
               or (y) termination of the Optionee's  employment with the Company
               or an  affiliate  of the Company for theft proven by the Company;
               and

                    (ii) the tenth  (10th)  anniversary  of the date of grant of
               this Option.

         Section 5. Adjustment of Shares.

               (a) If at any time  while  unexercised  Options  are  outstanding
          hereunder,  there  shall be any  increase or decrease in the number of
          issued and outstanding  shares of Common Stock through the declaration
          of a stock  dividend or through any  recapitalization  resulting  in a
          stock  split-up,  combination or exchange of shares,  then and in such
          event appropriate adjustment shall be made in the number of Shares and
          the exercise  price per Share thereof then subject to this Option,  so
          that the same  proportion  of the  Company's  issued  and  outstanding
          shares shall remain subject to purchase at the same aggregate exercise
          price.






               (b) Except as otherwise  expressly  provided herein, the issuance
          by the  Company  of  shares  of its  capital  stock of any  class,  or
          securities  convertible  into  shares of  capital  stock of any class,
          either in  connection  with direct sale or upon the exercise of rights
          or warrants to subscribe  therefor,  or upon  conversion  of shares or
          obligations  of the  Company  convertible  into  such  shares or other
          securities,  shall not affect,  and no  adjustment  by reason  thereof
          shall be made  with  respect  to the  number of or  exercise  price of
          Shares then subject to this Option.

               (c)  Without  limiting  the  generality  of  the  foregoing,  the
          existence  of this Option  shall not affect in any manner the right or
          power of the Company to make,  authorize or consummate  (i) any or all
          adjustments,  recapitalizations,  reorganizations  or other changes in
          the Company's  capital  structure or its business;  (ii) any merger or
          consolidation  of the Company;  (iii) any issue by the Company of debt
          securities, or preferred or preference stock that would rank above the
          Shares subject to this Option;  (iv) the dissolution or liquidation of
          the Company;  (v) any sale,  transfer or assignment of all or any part
          of the assets or business of the Company;  or (vi) any other corporate
          act or proceeding, whether of a similar character or otherwise.

         Section 6.  Assignability of Option.  This Option may be transferred or
assigned by the Optionee.

         Section 7.  Issuance of Shares.  No person shall be, or have any rights
or privileges of, a shareholder of the Company with respect to any of the Shares
subject to this Option unless and until  certificates  representing  such Shares
have been issued and delivered to such person. As a condition of any issuance of
a stock  certificate  for Shares,  the Company  may obtain  such  agreements  or
undertakings, if any, as it may deem necessary or advisable to assure compliance
with any provision of this Option Agreement or any law or regulation, including,
but not limited to, the following:

               (a) a representation and warranty by the Optionee to the Company,
          at the time this Option is  exercised,  that he/she is  acquiring  the
          Shares to be issued to him/her for  investment and not with a view to,
          or for sale in connection  with the  distribution  of any such Shares;
          and

               (b) a  representation,  warranty or  agreement to be bound by any
          legends  that  are,  in the  opinion  of  the  Company,  necessary  or
          appropriate to comply with the provisions of any securities law deemed
          by the Company to be  applicable to the issuance of the Shares and are
          endorsed upon the certificates representing the Shares.

         Section 8.  Government  Regulations.  The granting and exercise of this
Option and the  obligation of the Company to sell and deliver  Shares under this
Option,  shall be subject to all applicable laws, rules and regulations,  and to
such approvals by any governmental  agencies or national securities exchanges as
may be required.

         Section 9.  Law Governing.  THIS OPTION IS  INTENDED TO BE PERFORMED IN
THE STATE OF TEXAS AND SHALL BE CONSTRUED  AND ENFORCED IN  ACCORDANCE  WITH AND
GOVERNED BY THE LAWS OF SUCH STATE.







         Section 10.  Notices.  All notices  and other  communications  that are
required to be or may be given under this Option  Agreement  shall be in writing
and  shall  be  deemed  to have  been  duly  given  when  delivered  in  person,
transmitted by confirmed telecopy,  upon receipt after dispatch by courier or by
certified or registered mail,  postage prepaid,  to the party to whom the notice
is given.  Notices  shall be given at the  address  under the  signature  of the
appropriate  party to this  Option  Agreement  or to such other  address as such
party  may  designate  by  giving  notice  to the  other  party  to this  Option
Agreement.

         Section 11.  Miscellaneous.

               (a)  The  grant  of  this  Option  is in  addition  to any  other
          compensation  that may be paid to the  Optionee or other stock  option
          plans of the Company or other  benefits with respect to the Optionee's
          position with or relationship to the Company or its subsidiaries. This
          Option  shall not confer upon the Optionee the right to continue as an
          employee,  consultant  or advisor,  or  interfere  in any way with the
          rights  of the  Company  to  terminate  the  Optionee's  status  as an
          employee, consultant or advisor.

                  (b) The members of the Board of Directors of the Company shall
         not be liable for any act, omission,  or determination taken or made in
         good faith with respect to this Option, and members of the Board shall,
         in addition to all other rights of  indemnification  and reimbursement,
         be  entitled to  indemnification  and  reimbursement  by the Company in
         respect of any claim,  loss,  damage,  liability or expense  (including
         attorneys'  fees,  the  costs  of  settling  any  suit,  provided  such
         settlement is approved by  independent  legal  counsel  selected by the
         Company,  and amounts  paid in  satisfaction  of a  judgment,  except a
         judgment  based on a finding of bad  faith)  arising  from such  claim,
         loss, damage,  liability or expense to the full extent permitted by law
         and under any directors' and officers'  liability or similar  insurance
         coverage that may from time to time be in effect.

               (c) Any issuance or transfer of Shares to the Optionee, or to the
          Optionee's legal  representative,  heir, legatee,  or distributee,  in
          accordance  with the provisions of this Option,  shall,  to the extent
          thereof,  be in full  satisfaction  of all  claims of such  reasonable
          persons under this Option.  The Company may require the  Optionee,  or
          any legal representative,  heir, legatee or distributee as a condition
          precedent  to such  payment or  issuance  or  transfer  of Shares,  to
          execute a release and receipt for such payment or issuance or transfer
          of Shares in such reasonable form as it shall determine.

               (d) Neither the Board nor the Company guarantees Shares from loss
          or depreciation.

               (e) All expenses incident to the administration,  termination, or
          protection  of this Option,  including,  but not limited to, legal and
          accounting fees, shall be paid by the Company; provided,  however, the
          Company may  recover any  and all  damages, fees,  expenses and  costs
          arising out of any actions taken  by the Company to enforce its rights
          under this Option.







               (f) Records of the Company shall be  conclusive  for all purposes
          under this Option, unless determined by the Board to be incorrect.

               (g) Any action  required of the  Company  relating to this Option
          shall be by resolution  of the Board or by a person  authorized to act
          by resolution of the Board.

               (h) If any  provision  of this  Option is held to be  illegal  or
          invalid for any reason,  the illegality or invalidity shall not affect
          the remaining  provisions of this Option,  but such provision shall be
          fully severable, and this Option shall be construed and enforced as if
          the  illegal or invalid  provision  had never  been  included  in this
          Option.

               (i) Any person  entitled  to notice  under this  Option may waive
          such notice.

               (j) This Option  shall be binding  upon the  Optionee,  his legal
          representatives,  heirs,  legatees and distributees  upon the Company,
          its successors, and assigns, and upon the Board and its successors.

               (k)  The  titles  and  headings  of  Sections  are  included  for
          convenience  of  reference  only  and  are  not  to be  considered  in
          construction of this Option's provisions.

               (l) The  obligation of the Company to sell and deliver the Shares
          under this Option is subject to applicable laws and to the approval of
          any   governmental   authority   required  in   connection   with  the
          authorization, issuance, sale, or delivery of such Shares.

               (m) Words used in the masculine shall apply to the feminine where
          applicable,  and  wherever  the context of this Option  dictates,  the
          plural shall be read as the singular and the singular as the plural.



Date of Grant:                              FIRSTPLUS FINANCIAL GROUP, INC.

August 29, 1997
                                            By:        /s/ Daniel T. Phillips
                                                       -------------------------
Address:                                    Name:      Daniel T. Phillips
                                            Title:     President

1600 Viceroy Dr.
Dallas, Texas 75235






     Optionee  represents  that he/he is familiar with the terms and  provisions
thereof,  and hereby accepts this Option subject to all the terms and provisions
of  this  Option  Agreement.  Optionee  hereby  agrees  to  accept  as  binding,
conclusive  and final all decisions or  interpretations  of the Company upon any
questions arising under this Option Agreement.


                                            By:        /s/ Rich Bailey
                                                       -------------------------
                                                       Name, Optionee
Address:

4021 Morning Star Drive
Salt Lake City, Utah  84124








                            SCHEDULE A TO EXHIBIT 4.4



     Substantially Identical Stock Option Agreements That Have Been Omitted
             Pursuant to Instruction 2 to Item 601 of Regulation S-K

=================================================
Name                                  Options
                                      Granted*
=================================================
Kevin Gates                             49,467
Brent Hansen                            15,954
Jeff Johnson                            15,954
Scott Mackay                            10,625
Terrie Reedy                             4,000
=================================================

*All of the above  options were granted on August 29, 1997 at an exercise  price
of $44.50.