Exhibit 10.1

                          SECURITIES PURCHASE AGREEMENT
                                      Among
                       DIVERSIFIED SENIOR SERVICES, INC.,
                                       and
                           AUSTINVEST ANSTALT BALZERS,
                          ESQUIRE TRADE & FINANCE INC.
                            AMRO INTERNATIONAL, S.A.,
                                  NESHER, INC.,
                            GUARANTEE & FINANCE CORP.
                                       and
                        TAYLOR HOUSE ENTERPRISES, LIMITED
                             Dated as of May 3, 1999



                                TABLE OF CONTENTS

                                                                           Page

ARTICLE I       PURCHASE AND SALE OF PREFERRED STOCK
         1.1      Purchase and Sale..........................................1
         1.2      Purchase Price.............................................2
         1.3      The Closings...............................................2
ARTICLE II      REPRESENTATIONS AND WARRANTIES
         2.1      Representations, Warranties and Agreements of the
                  Company....................................................4
         2.2      Representations and Warranties of the Purchasers..........12
ARTICLE III     OTHER AGREEMENTS OF THE PARTIES
         3.1      Transfer Restrictions.....................................13
         3.2      Stop Transfer Instruction.................................14
         3.3      Furnishing of Information.................................14
         3.4      Blue Sky Laws.............................................15
         3.5      Integration...............................................15
         3.6      Certain Agreements........................................15
         3.7      Listing and Reservation of Underlying Shares;
                  Compliance with Law.......................................15
         3.8      Notice of Breaches........................................16
         3.9      Conversion Obligations of the Company.....................17
         3.10     Use of Proceeds...........................................17
         3.11     Indemnification...........................................17
         3.12     Sales of Preferred Stock..................................18
         3.13     Subsequent Sales and Registrations........................19
         3.14     Shareholder Approval......................................19
         3.15     Restriction on Indebtedness...............................19
         3.16     Incorporation of Certificate of Designation By Reference..20
         3.17     Tangible Net Worth........................................20
         3.18     Conversion of Shares......................................20
         3.19     Short Sales...............................................20
         3.20     Put Option................................................20
         3.21     Public Relations Firm.....................................22
         3.22     Performance Payments......................................22
         3.23     Other Agreements..........................................23
ARTICLE IV     CONDITIONS
         4.1      Conditions Precedent to Sale of the Initial
                  Preferred Stock...........................................23
         4.2      Conditions Precedent to the Obligation of the 
                  Purchasers to Purchase the Additional Preferred Stock.....25
ARTICLE V       MISCELLANEOUS
         5.1      Fees and Expenses.........................................28

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         5.2      Entire Agreement; Amendments..............................28
         5.3      Notices...................................................28
         5.4      Amendments; Waivers.......................................29
         5.5      Headings..................................................29
         5.6      Successors and Assigns....................................29
         5.7      No Third Party Beneficiaries..............................30
         5.8      Governing Law.............................................30
         5.9      Survival..................................................30
         5.10     Execution.................................................30
         5.11     Publicity.................................................30
         5.12     Consent to Jurisdiction; Attorneys' Fees..................30
         5.13     Waiver of Jury Trial......................................31
         5.14     Severability..............................................31
         5.15     Remedies..................................................32
         5.16     Independent Nature of Purchasers' Obligations and Rights..32


Schedules and Exhibits

Schedule 1            -    Purchasers of Preferred Stock
Schedule 2.1(a)       -    Organization and Qualification; Subsidiaries
Schedule 2.1(c)       -    Capitalization; Rights to Acquire Capital Stock
Schedule 2.1(f)       -    Consents and Approvals
Schedule 2.1(g)       -    Litigation; Proceedings
Schedule 2.1(n)       -    Certain Fees
Schedule 2.1(r)       -    Listing and Maintenance Requirements Compliance
Schedule 2.1(u)       -    Registration Rights, Rights of Participation
Schedule 2.1(v)       -    Title
Schedule 2.1(w)       -    Regulatory Permits
Schedule 2.1(aa)      -    Year 2000 Compliance
Schedule 3.13         -    Subsequent Sales and Registrations
Schedule 3.18         -    Conversion of Shares

Exhibit A             -    Certificate of Designation
Exhibit B             -    Registration Rights Agreement
Exhibit C             -    Legal Opinion of House & Ingersoll
Exhibit D             -    Transfer Agent Instructions

                                      -ii-


                          SECURITIES PURCHASE AGREEMENT

          SECURITIES PURCHASE AGREEMENT (this "Agreement"), dated as of May 3,
1999, among Diversified Senior Services, Inc., a North Carolina corporation (the
"Company"), Austinvest Anstalt Balzers ("Austinvest"), Esquire Trade & Finance
Inc. ("Esquire"), Amro International, S.A. ("Amro"), Nesher, Inc. ("Nesher"),
Guarantee & Finance Corp. ("Guarantee") and Taylor House Enterprises, Limited
("THE"). Austinvest, Esquire, Amro, Nesher, Guarantee and THE are each referred
to herein as a "Purchaser" and are collectively referred to herein as the
"Purchasers."

          WHEREAS, subject to the terms and conditions set forth in this
Agreement, the Company desires to issue and sell to the Purchasers, and the
Purchasers desire to acquire from the Company, shares of the Company's Series B
Convertible Preferred Stock, no par value per share and stated value of $2,000
per share (the "Preferred Stock").

          NOW, THEREFORE, in consideration of the mutual covenants contained in
this Agreement, the Company and each Purchaser agree as follows:

                                    ARTICLE I

                      PURCHASE AND SALE OF PREFERRED STOCK

          1.1 Purchase and Sale.

               (a) Subject to the terms and conditions set forth herein, the
          Company shall issue and sell to the Purchasers, and the Purchasers,
          severally and not jointly, shall purchase from the Company up to 2,500
          shares of Preferred Stock. Notwithstanding anything to the contrary
          set forth in this Agreement, the aggregate number of shares of
          Preferred Stock to be sold hereunder shall not exceed 2,500.

               (b) The Preferred Stock shall have the respective rights,
          preferences and privileges set forth in the Certificate of Designation
          of the Company (the "Certificate of Designation") the form of which is
          annexed hereto as Exhibit A, which shall be approved by the Purchasers
          and the Company's Board of Directors (the "Board of Directors") and
          filed and accepted for filing on or prior to the Initial Closing Date
          (as defined below) by the Company with the Secretary of State of the
          State of North Carolina.

          For purposes of this Agreement, "Trading Day," "Per Share Market
Value," "Conversion Date," "Conversion Notice," "Redemption Notice," "Redemption
Date" and "Original Issue Date" shall have the meanings set forth in the
Certificate of Designation.

          1.2 Purchase Price. The purchase price per share of Preferred Stock
shall be $2000.00.



          1.3 The Closings.

               (a) The Initial Closing.

                    (i) The closing of the purchase and sale of the Initial
               Preferred Stock (as defined below) (the "Initial Closing") shall
               take place at the offices of Stroock & Stroock & Lavan LLP, 180
               Maiden Lane, New York, New York 10038-4982, immediately following
               the execution hereof or such later date or different location as
               the parties shall agree in writing, but not prior to the date
               that the conditions set forth in Section 4.1 have been satisfied
               or waived by the appropriate party. The date of the Initial
               Closing, is hereinafter referred to as the "Initial Closing
               Date." At the Initial Closing, the Company shall sell and issue
               to the Purchasers, and the Purchasers shall, severally and not
               jointly, purchase from the Company, 1,500 shares of Preferred
               Stock (the "Initial Preferred Stock") for an aggregate purchase
               price of $3,000,000 (the "Initial Purchase Price").

                    (ii) At the Initial Closing (a) the Company shall deliver to
               each Purchaser (1) stock certificates representing the shares of
               Preferred Stock (the "Initial Shares") purchased by such
               Purchaser as set forth next to such Purchaser's name on Schedule
               1 attached hereto, each registered in the name of such Purchaser
               and (2) all other documents, instruments and writings required to
               have been delivered at or prior to the Initial Closing by the
               Company pursuant to this Agreement and the Registration Rights
               Agreement, dated the date hereof, by and among the Company and
               the Purchasers, in the form of Exhibit B annexed hereto (the
               "Registration Rights Agreement"), and (b) each Purchaser shall
               deliver to the Company (1) the portion of the Initial Purchase
               Price set forth next to its name on Schedule 1, in United States
               dollars in immediately available funds by wire transfer to an
               account designated in writing by the Company for such purpose on
               or prior to the Initial Closing Date, and (2) all documents,
               instruments and writings required to have been delivered at or
               prior to the Initial Closing by such Purchaser pursuant to this
               Agreement and the Registration Rights Agreement.

               (b)  Subsequent Closings.

                    (i) Second Closing. (A) Subject to the terms and conditions
               set forth in Section 4.2 and elsewhere in this Agreement, on the
               date on which the initial Registration Statement (as defined in
               the Registration Rights Agreement) is filed with the Securities
               and Exchange Commission (the "Commission") with respect to the
               Preferred Stock, the Company shall deliver a written notice to
               the Purchasers (a "Second Closing Notice") requiring the
               Purchasers to purchase, severally and not jointly, an additional
               357.50 shares of Preferred Stock (the "Second Tranche Preferred
               Stock") for an aggregate purchase price of $715,000 (the "Second
               Tranche Purchase Price"). At the Second Closing each Purchaser
               shall be obligated (subject to the terms and conditions herein)
               to purchase such

                                      -2-


               portion of the Second Tranche Preferred Stock sold by the Company
               as set forth opposite such Purchaser's name on Schedule 1 at the
               purchase prices set forth on Schedule 1. The closing of the
               purchase and sale of the Second Tranche Preferred Stock (the
               "Second Closing") shall take place in the same manner as the
               Initial Closing on such date indicated in the Second Closing
               Notice (which may not be prior to the 10th day after receipt by
               the Purchasers of the Second Closing Notice or as otherwise
               agreed to by the parties); provided, however, that in no case
               shall the Second Closing take place unless and until the
               conditions listed in Section 4.2 have been satisfied or waived by
               the appropriate party. The date of the Second Closing is
               hereinafter referred to as the "Second Closing Date."

                    (B) At the Second Closing (a) the Company shall deliver to
               each Purchaser (1) stock certificates representing the shares of
               Preferred Stock (the "Second Tranche Shares") purchased by such
               Purchaser as set forth next to such Purchaser's name on Schedule
               1 attached hereto, each registered in the name of such Purchaser
               and (2) all other documents, instruments and writings required to
               have been delivered at or prior to the Second Closing by the
               Company pursuant to this Agreement and the Registration Rights
               Agreement, and (b) each Purchaser shall deliver to the Company
               (1) the portion of the Second Tranche Purchase Price set forth
               next to its name on Schedule 1, in United States dollars in
               immediately available funds by wire transfer to an account
               designated in writing by the Company for such purpose on or prior
               to the Second Closing Date, and (2) all documents, instruments
               and writings required to have been delivered at or prior to the
               Second Closing by such Purchaser pursuant to this Agreement and
               the Registration Rights Agreement.

                    (ii) Third Closing. (A) Subject to the terms and conditions
               set forth in Section 4.2 and elsewhere in this Agreement, during
               the time specified below the Company shall deliver a written
               notice to the Purchasers (a "Third Closing Notice") requiring the
               Purchasers to purchase an additional 367.50 shares of Preferred
               Stock (the "Third Tranche Preferred Stock" and together with the
               Second Tranche Preferred Stock, the "Additional Preferred Stock")
               for an aggregate purchase price of $735,000 (the "Third Tranche
               Purchase Price"). The Company shall deliver a Third Closing
               Notice no earlier than 60 days after the date on which the
               initial Registration Statement filed with the Commission with
               respect to the Preferred Stock has been declared effective by the
               Commission and no later than 90 days after such effective date.
               At the Third Closing each Purchaser shall be obligated (subject
               to the terms and conditions herein) to purchase such portion of
               the Third Tranche Preferred Stock sold by the Company as set
               forth opposite such Purchaser's name on Schedule 1 at the
               purchase prices set forth on Schedule 1. The closing of the
               purchase and sale of the Third Tranche Preferred Stock (the
               "Third Closing") shall take place in the same manner as the
               Initial Closing, on such date indicated in the Third Closing
               Notice (which may not be prior to the 10th day after receipt by
               the Purchasers of the Third Closing Notice or as otherwise agreed
               to by the parties); provided, however, that in no case shall

                                      -3-

               the Third Closing take place unless and until the conditions
               listed in Section 4.2 have been satisfied or waived by the
               appropriate party. The date of the Third Closing is hereinafter
               referred to as the "Third Closing Date.")

                    (B) At the Third Closing (a) the Company shall deliver to
               each Purchaser (1) stock certificates representing the shares of
               Preferred Stock (the "Third Tranche Shares" and together with the
               Initial Shares and the Second Tranche Shares, the "Shares")
               purchased by such Purchaser as set forth next to such Purchaser's
               name on Schedule 1 attached hereto, each registered in the name
               of such Purchaser and (2) all other documents, instruments and
               writings required to have been delivered at or prior to the Third
               Closing by the Company pursuant to this Agreement and the
               Registration Rights Agreement, and (b) each Purchaser shall
               deliver to the Company (1) the portion of the Third Tranche
               Purchase Price set forth next to its name on Schedule 1, in
               United States dollars in immediately available funds by wire
               transfer to an account designated in writing by the Company for
               such purpose on or prior to the Third Closing Date, and (2) all
               documents, instruments and writings required to have been
               delivered at or prior to the Third Closing by such Purchaser
               pursuant to this Agreement and the Registration Rights Agreement.

                    The Second Closing and the Third Closing are hereinafter
               collectively referred to as the "Subsequent Closings," and the
               Second Closing Date and the Third Closing Date are hereinafter
               referred to as the "Subsequent Closing Dates."

                                   ARTICLE II

                         REPRESENTATIONS AND WARRANTIES

          2.1 Representations, Warranties and Agreements of the Company. The
Company hereby makes the following representations and warranties to the
Purchasers:

               (a) Organization and Qualification; Subsidiaries. The Company is
          a corporation, duly organized, validly existing and in good standing
          under the laws of the State of North Carolina, with the requisite
          corporate power and authority to own and use its properties and assets
          and to carry on its business as currently conducted. The Company has
          no subsidiaries other than as set forth in Schedule 2.1(a)
          (collectively, the "Subsidiaries"). Each of the Subsidiaries is a
          corporation, duly organized, validly existing and in good standing
          under the laws of the jurisdiction of its incorporation or
          organization (as applicable), with the full corporate power and
          authority to own and use its properties and assets and to carry on its
          business as currently conducted. Each of the Company and the
          Subsidiaries is duly qualified to do business and is in good standing
          as a foreign corporation in each jurisdiction in which the nature of
          the business conducted or property owned by it makes such
          qualification necessary, except where the failure to be so qualified
          or in good standing, as the case may be, would not, individually or in
          the aggregate, (x) adversely affect the legality, validity or
          enforceability of the Preferred

                                      -4-


          Stock or any of the Transaction Documents (as defined below), (y) have
          or result in a material adverse effect on the results of operations,
          assets, prospects insofar as it may reasonably be foreseen, or
          financial condition of the Company and the Subsidiaries, taken as a
          whole or (z) adversely impair the Company's ability to perform fully
          on a timely basis its obligations under any Transaction Document,
          including, without limitation, the Company's covenant under Section
          3.7 hereof (any of (x), (y) or (z), being a "Material Adverse
          Effect").

               (b) Authorization; Enforcement. The Company has the requisite
          corporate power and authority to enter into and to consummate the
          transactions contemplated by this Agreement and the other Transaction
          Documents, and otherwise to carry out its obligations hereunder and
          thereunder. This Agreement, the Registration Rights Agreement and the
          Certificate of Designation are collectively referred to as the
          "Transaction Documents." The execution and delivery of each of the
          Transaction Documents by the Company and the consummation by it of the
          transactions contemplated hereby and thereby have been duly authorized
          by all necessary action on the part of the Company and no further
          action is required by the Company. Each of the Transaction Documents
          has been duly executed by the Company and when delivered in accordance
          with the terms hereof will constitute the legal, valid and binding
          obligation of the Company, enforceable against the Company in
          accordance with its terms, except as such enforceability may be
          limited by applicable bankruptcy, insolvency, reorganization,
          moratorium, liquidation or similar laws relating to, or affecting
          generally the enforcement of, creditors' rights and remedies or by
          other equitable principles of general application. Neither the Company
          nor any Subsidiary is in violation of any of the provisions of its
          respective certificate of incorporation, bylaws or other
          organizational documents. Prior to the Initial Closing Date the
          Certificate of Designation has been filed with the Secretary of State
          of the State of North Carolina and will be in full force and effect,
          enforceable against the Company in accordance with the terms thereof.

               (c) Capitalization; Rights to Acquire Capital Stock. The
          authorized, issued and outstanding capital stock of the Company as of
          May 3, 1999, is set forth in Schedule 2.1(c). All issued and
          outstanding shares of capital stock of the Company and each Subsidiary
          have been duly authorized and validly issued and are fully paid and
          non-assessable. Except as disclosed in Schedule 2.1(c), no shares of
          the capital stock of the Company are entitled to preemptive or similar
          rights, nor is any holder of the capital stock of the Company entitled
          to preemptive or similar rights arising out of any agreement or
          understanding with the Company by virtue of any of the Transaction
          Documents. Except as disclosed in Schedule 2.1(c), as of May 3, 1999,
          there are no outstanding options, warrants, script rights to subscribe
          to, calls, written commitments or, to the knowledge of the Company,
          oral commitments relating to, or, except as a result of the purchase
          and sale of the Shares, securities, rights or obligations convertible
          into or exchangeable for, or giving any Person any right to subscribe
          for or acquire any shares of the Company's common stock, no par value
          (the "Common Stock"), or contracts, commitments, understandings,
          written arrangements or, to the knowledge of the Company, oral
          arrangements by which the Company or any Subsidiary is or may become
          bound to issue

                                      -5-

          additional shares of Common Stock, or securities or rights convertible
          or exchangeable into shares of Common Stock. Except as set forth on
          Schedule 2.1(c), and, to the best knowledge of the Company, no Person
          or group of related Persons beneficially owns (as determined pursuant
          to Rule 13d-3 promulgated under the Securities Exchange Act of 1934,
          as amended (the "Exchange Act")) or has the right to acquire by
          agreement with or by obligation binding upon the Company beneficial
          ownership of in excess of 5% of the Common Stock. A "Person" means an
          individual or corporation, partnership, trust, incorporated or
          unincorporated association, joint venture, limited liability company,
          joint stock company, government (or an agency or subdivision thereof)
          or other entity of any kind. The Common Stock is quoted and is listed
          for trading on The Nasdaq Small-Cap Market. Except as set forth on
          Schedule 2.1(c), the Company has received no notice, either oral or
          written, with respect to the continued eligibility of the Common Stock
          for such listing, and the Company has maintained all requirements for
          the continuation of such listing.

               (d) Issuance of Preferred Stock. The Preferred Stock has been
          duly authorized, and when issued and paid for in accordance with the
          terms hereof, shall be validly issued, fully paid and nonassessable,
          free and clear of all liens, encumbrances, and rights of first refusal
          of any kind (collectively, "Liens"). The Preferred Stock upon issuance
          will not subject the holders thereof to personal liability by reason
          of being such holders. The Company has and, at the Initial Closing
          Date and the each Subsequent Closing Date (each, a "Closing Date"), as
          the case may be, will have and at all times while the Shares are
          outstanding will maintain an adequate reserve of duly authorized
          shares of Common Stock to enable it to perform its obligations under
          this Agreement and the Certificate of Designation with respect to the
          number of Shares issued and outstanding at such Closing Date and in no
          circumstances shall such reserved and available shares of Common Stock
          be less than 175% of the maximum number of shares of Common Stock
          which would be issuable upon conversion of the Shares issued pursuant
          to the terms hereof with respect to the number of Shares issued and
          outstanding at such Closing Date were such conversion effected on the
          Initial Closing Date. The shares of Common Stock issuable upon
          conversion of the Shares are referred to herein as the "Underlying
          Shares." When the Shares are converted into the Underlying Shares in
          accordance with the Certificate of Designation, the Underlying Shares
          will be duly authorized, validly issued, fully paid and nonassessable,
          free and clear of all Liens. The Shares and the Underlying Shares are
          referred to herein as the "Securities."

               (e) No Conflicts. The execution, delivery and performance of this
          Agreement and the other Transaction Documents by the Company and the
          consummation by the Company of the transactions contemplated hereby
          and thereby do not and will not (i) conflict with or violate any
          provision of its certificate of incorporation, bylaws or other
          organizational documents (each as amended through the date hereof) or
          (ii) subject to obtaining the consents referred to in Section 2.1(f),
          conflict with, or constitute a default (or an event which with notice
          or lapse of time or both would become a default) under, or give to
          others any rights of termination, amendment, acceleration or
          cancellation of, any agreement, indenture or instrument (evidencing a
          Company debt or otherwise) to which

                                      -6-


          the Company is a party or by which any property or asset of the
          Company is bound or affected, (iii) result in a violation of any law,
          rule, regulation, order, judgment, injunction, decree or other
          restriction of any court or governmental authority to which the
          Company is subject (including Federal and state securities laws and
          regulations), or by which any material property or asset of the
          Company is bound or affected, or (iv) result in the creation of
          imposition of a Lien upon any of the Securities or any of the assets
          of the Company, or any of its Affiliates (as such term is defined
          under Rule 405 promulgated under the Securities Act (as defined
          herein)), except in the case of each of clauses (ii) and (iii), such
          conflicts, defaults, terminations, amendments, accelerations,
          cancellations and violations as would not, individually or in the
          aggregate, have or result in a Material Adverse Effect. The business
          of the Company is not being conducted in violation of any law,
          ordinance or regulation of any governmental authority except for any
          such violation as would not, individually or in the aggregate, have or
          result in a Material Adverse Effect.

               (f) Consents and Approvals. Except as specifically set forth in
          Schedule 2.1(f), neither the Company nor any Subsidiary is required to
          obtain any consent, waiver, authorization or order of, give any notice
          to, or make any filing or registration with, any court or other
          federal, state, local or other governmental authority or other Person
          in connection with the execution, delivery and performance by the
          Company of the Transaction Documents, other than (i) the approval of
          the Board of Directors and the filing of the Certificate of
          Designation with respect to the Preferred Stock with the Secretary of
          State of the State of North Carolina, which filing and approvals with
          respect to the Preferred Stock shall be effected prior to the Initial
          Closing Date, (ii) the filing of the Registration Statement with the
          Commission, which shall be filed in accordance with and in the time
          periods set forth in the Registration Rights Agreement, (iii) the
          application(s) or any letter(s) acceptable to The Nasdaq Small-Cap
          Market for the listing of the Underlying Shares with The Nasdaq
          Small-Cap Market (and with any other national securities exchange or
          market on which the Common Stock is then listed), and (iv) any
          filings, notices or registrations under applicable federal and state
          securities laws (together with the consents, waivers, authorizations,
          orders, notices and filings referred to in Schedule 2.1(f), the
          "Required Approvals").

               (g) Litigation; Proceedings. Except as specifically set forth in
          Schedule 2.1(g) there is no action, suit, notice of violation,
          proceeding or investigation pending or, to the knowledge of the
          Company, threatened against or affecting the Company or any of the
          Subsidiaries or any of their respective properties before or by any
          court, governmental or administrative agency or regulatory authority
          (federal, state, county, local or foreign) which (i) adversely affects
          or challenges the legality, validity or enforceability of any of the
          Transaction Documents or the Securities or (ii) would reasonably be
          expected to, individually or in the aggregate, have a Material Adverse
          Effect.

               (h) No Default or Violation. Neither the Company nor any
          Subsidiary (i) is in default under or in violation of any indenture,
          loan or credit agreement or any other agreement or instrument to which
          it is a party or by which it or any of its properties is bound which
          would reasonably be expected to, individually or in the aggregate,
          have a

                                      -7-


          Material Adverse Effect, (ii) is in violation of any order of any
          court, arbitrator or governmental body applicable to it, or (iii) is
          in violation of any statute, rule or regulation of any governmental
          authority to which it is subject, which violation would reasonably be
          expected to, individually or in the aggregate, have a Material Adverse
          Effect.

               (i) Schedules. The Schedules to this Agreement furnished by or on
          behalf of the Company do not contain any untrue statement of a
          material fact or omit to state any material fact necessary in order to
          make the statements made therein not misleading.

               (j) Private Offering. The Company and all Persons acting on its
          behalf have not made, and will not make, offers or sales of the
          Preferred Stock, and any securities that might be integrated with
          offers and sales of the Preferred Stock, except to "accredited
          investors" (as defined in Regulation D ("Regulation D") under the
          Securities Act of 1933, as amended (the "Securities Act")) without any
          general solicitation or advertising and otherwise in compliance with
          the conditions of Regulation D. The offer and sale by the Company to
          the Purchasers of the Shares and the Underlying Shares into which the
          Shares are convertible is exempt from the registration requirements of
          the Securities Act.

               (k) SEC Documents; Financial Statements; No Adverse Change. The
          Company has filed all reports required to be filed by it under the
          Exchange Act, including pursuant to Section 13(a) or 15(d) thereof,
          since the Company became subject to such filings (the foregoing
          materials being collectively referred to herein as the "SEC
          Documents") on a timely basis or has received a valid extension of
          such time of filing and has filed any such SEC Documents prior to the
          expiration of any such extension. As of their respective dates, the
          SEC Documents complied in all material respects with the requirements
          of the Exchange Act and the rules and regulations of the Commission
          promulgated thereunder, and none of the SEC Documents, when filed,
          contained any untrue statement of a material fact or omitted to state
          a material fact required to be stated therein or necessary in order to
          make the statements therein not misleading. All material agreements to
          which the Company is a party or to which the property or assets of the
          Company are subject have been filed as exhibits to the SEC Documents
          as required; neither the Company nor any of the Subsidiaries is in
          breach of any agreement where such breach would reasonably be expected
          to, individually or in the aggregate, have a Material Adverse Effect.
          The financial statements of the Company included in the SEC Documents
          comply in all material respects with applicable accounting
          requirements and the rules and regulations of the Commission with
          respect thereto as in effect at the time of filing. Such financial
          statements have been prepared in accordance with United States
          generally accepted accounting principles applied on a consistent basis
          during the periods involved, except as may be otherwise specified in
          such financial statements or the notes thereto, and fairly present in
          all material respects the financial position of the Company as of and
          for the dates thereof and the results of operations and cash flows for
          the periods then ended, subject, in the case of unaudited statements,
          to normal year-end audit adjustments. Since the date of the financial
          statements included in the Company's last filed Annual Report on Form
          10-K for the period ended December 31, 1998, there has been no event,
          occurrence or development that has had, or would reasonably be
          expected

                                      -8-


          to have, a Material Adverse Effect which has not been specifically
          disclosed to the Purchasers by the Company. The Company last filed
          audited financial statements with the Commission on March 31, 1999,
          and has not received any comments from the Commission in respect
          thereof.

               (l) Seniority. No class of equity securities of the Company is
          senior to the Preferred Stock in right of payment, whether upon
          liquidation, dissolution or otherwise.

               (m) Investment Company. The Company is not, and is not controlled
          by or under common control with an affiliate of, an "investment
          company" within the meaning of the Investment Company Act of 1940, as
          amended.

               (n) Certain Fees. Except as specifically set forth in Schedule
          2.1(n), no fees or commissions will be payable by the Company to any
          broker, financial advisor, finder, investment banker, or bank with
          respect to the transactions contemplated by this Agreement. The
          Purchasers shall have no obligation with respect to any fees or with
          respect to any claims made by or on behalf of other Persons for fees
          of a type contemplated in this Section 2.1(n) that may be due in
          connection with the transactions contemplated by this Agreement. The
          Company shall indemnify and hold harmless each of the Purchasers, its
          employees, officers, directors, agents, and partners, and their
          respective Affiliates, from and against all claims, losses, damages,
          costs (including the costs of preparation and attorney's fees) and
          expenses suffered in respect of any such claimed or existing fees.

               (o) Solicitation Materials. The Company has not distributed any
          offering materials in connection with the offering and sale of the
          Securities. The Company confirms that it has not provided the
          Purchasers or their agents or counsel with any information that
          constitutes or might constitute material non-public information. The
          Company understands and confirms that the Purchasers shall be relying
          on the foregoing representations in effecting transactions in
          securities of the Company.

               (p) Form SB-2 Eligibility. The Company is, and at each Closing
          Date will be, eligible to register securities (including the
          Underlying Shares) for resale with the Commission under Form SB-2
          promulgated under the Securities Act.

               (q) Exclusivity. The Company shall not issue and sell the
          Preferred Stock to any Person other than the Purchasers pursuant to
          this Agreement other than with the specific prior written consent of
          each of the Purchasers.

               (r) Listing and Maintenance Requirements Compliance. Except as
          set forth on Schedule 2.1(r), the Company has not in the three years
          preceding the date hereof received notice (written or oral) from any
          stock exchange, market or trading facility on which the Common Stock
          is or has been listed (or on which it has been quoted) to the effect
          that the Company is not in compliance with the listing or maintenance
          requirements of such exchange or market. Except as specifically set
          forth on Schedule 2.1(r), after

                                      -9-


          giving effect to the transactions contemplated in this Agreement, the
          Company believes that it is in compliance with all such maintenance
          requirements.

               (s) Patents and Trademarks. The Company has, or has rights to
          use, all patents, patent applications, trademarks, trademark
          applications, service marks, trade names, copyrights, licenses and
          rights (collectively, the "Intellectual Property Rights") which are
          necessary for use in connection with its business, as currently
          conducted and as described in the SEC Documents, and which the failure
          to so have would have a Material Adverse Effect.

               (t) Acknowledgment of Dilution. The Company acknowledges that the
          issuance of the Underlying Shares upon conversion of the Shares in
          accordance with the Certificate of Designation may result in dilution
          of the outstanding shares of Common Stock, which dilution may be
          substantial under certain market conditions. The Company further
          acknowledges that its obligation to issue the Underlying Shares upon
          conversion of the Shares in accordance with the Certificate of
          Designation is unconditional and absolute regardless of the effect of
          any such dilution.

               (u) Registration Rights; Rights of Participation. Except as
          described on Schedule 2.1(u) hereto, (A) the Company has not granted
          or agreed to grant to any Person any rights (including "piggy-back"
          registration rights) to have any securities of the Company registered
          with the Commission or any other governmental authority which has not
          been satisfied and (B) except as set forth on Schedule 2.1(c) hereto,
          no Person, including, but not limited to, current or former
          shareholders of the Company, underwriters, brokers or agents, has any
          right of first refusal, preemptive right, right of participation, or
          any similar right to participate in the transactions contemplated by
          this Agreement or any other Transaction Document.

               (v) Title. Except as disclosed in Schedule 2.1(v), the Company
          and the Subsidiaries have good and marketable title to, or the right
          to use, all personal property owned by them which is material to the
          business of the Company and the Subsidiaries, in each case free and
          clear of all Liens, except for liens, claims or encumbrances as do not
          materially affect the value of such property and do not interfere with
          the use made and proposed to be made of such property by the Company
          and the Subsidiaries. Except as disclosed in Schedule 2.1(v), neither
          the Company nor any of its Subsidiaries owns any real property. Any
          real property and facilities held under lease by the Company and the
          Subsidiaries are held by them under valid, subsisting and enforceable
          leases with such exceptions as are not material and do not interfere
          with the use made and proposed to be made of such property and
          buildings by the Company and the Subsidiaries.

               (w) Regulatory Permits. Except as disclosed in Schedule 2.1(w),
          the Company and the Subsidiaries possess all franchises, certificates,
          licenses, authorizations and permits or similar authority issued by
          the appropriate federal, state or foreign regulatory authorities
          necessary to conduct their respective businesses as described in the
          SEC Documents except where the failure to possess such permits would
          not, individually or in

                                      -10-


          the aggregate, have a Material Adverse Effect ("Material Permits"),
          and neither the Company nor any such Subsidiary has received any
          notice of proceedings relating to the revocation or modification of
          any Material Permit.

               (x) Insurance. The Company and each Subsidiary maintains property
          and casualty, general liability, workers' compensation and other
          similar types of insurance with financially sound and reputable
          insurers that is adequate, consistent with industry standards. Neither
          the Company nor any Subsidiary has received notice from, and has any
          knowledge of any threat by, any insurer (that has issued any insurance
          policy to the Company or any Subsidiary) that such insurer intends to
          deny coverage under or cancel, discontinue or not renew any insurance
          policy presently in force.

               (y) Taxes. All applicable tax returns required to be filed by the
          Company and each of the Subsidiaries have been filed, or if not yet
          filed have been granted extensions of the filing dates which
          extensions have not expired, and all taxes, assessments, fees and
          other governmental charges upon the Company, the Subsidiaries, or upon
          any of their respective properties, income or franchises, shown in
          such returns and on assessments received by the Company or the
          Subsidiaries to be due and payable have been paid, or adequate
          reserves therefor have been set up if any of such taxes are being
          contested in good faith; or if any of such tax returns have not been
          filed or if any such taxes have not been paid or so reserved for, the
          failure to so file or to pay would not in the aggregate or
          individually have a Material Adverse Effect. 

               (z) No Integrated Offering. Neither the Company, nor any of its
          Affiliates, nor any Person acting on its or their behalf, has directly
          or indirectly made any offers or sales in any security or solicited
          any offers to buy any securities under circumstances that would
          require registration of any such securities under the Securities Act
          or cause the offering of the Securities pursuant to this Agreement to
          be integrated with prior offerings by the Company for purposes of the
          Securities Act or any applicable shareholder approval provisions,
          including, without limitation, under the rules and regulations of The
          Nasdaq Stock Market, as applicable. The Company has not conducted any
          offering that will be integrated with the issuance of the Securities
          solely for purpose of Rules 4460(i) or 4310(c)(25) of The Nasdaq Stock
          Market, Inc.'s Marketplace Rules.

               (aa) Year 2000 Compliance. The Company has initiated a review and
          assessment of all areas within its and each Subsidiaries' business and
          operations that could be adversely affected by the "Year 2000 Problem"
          (that is, the risk that computer applications used by the Company or
          any of the Subsidiaries may be unable to recognize and perform
          properly date-sensitive functions involving certain dates prior to and
          any date after December 31, 1999). Based on the foregoing, except as
          set forth on Schedule 2.1(aa), the Company believes that the computer
          applications that are currently material to its or any Subsidiaries'
          business and operations are reasonably expected to be able to perform
          properly date-sensitive functions for all dates before and after
          January 1, 2000, except to the extent that a failure to do so would
          not reasonably be expected to have a Material Adverse Effect.

                                      -11-


          2.2 Representations and Warranties of the Purchasers. Each of the
Purchasers, severally and not jointly, hereby represents and warrants to the
Company as follows:

               (a) Investment Intent. Such Purchaser is acquiring the Securities
          for its own account for investment purposes only and not with a view
          to or for distributing or reselling such Securities or any part
          thereof or interest therein, without prejudice, however, to such
          Purchaser's right, subject to the provisions of this Agreement and the
          Registration Rights Agreement, at all times to sell or otherwise
          dispose of all or any part of such Securities pursuant to an effective
          registration statement under the Securities Act and in compliance with
          applicable State securities laws or under an exemption from such
          registration.

               (b) Purchaser Status. At the time such Purchaser was offered the
          Securities, and at each Closing Date, (i) it was and will be, an
          "accredited investor" (as defined in Regulation D), and (ii) such
          Purchaser either alone or together with its representatives, had and
          will have such knowledge, sophistication and experience in business
          and financial matters so as to be capable of evaluating the merits and
          risks of the prospective investment in the Securities, and had and
          will have so evaluated the merits and risks of such investment. Such
          Purchaser has the authority and is duly and legally qualified to
          purchase and own the Securities.

               (c) Ability of Purchaser to Bear Risk of Investment. Such
          Purchaser is able to bear the economic risk of an investment in the
          Securities and, at the present time, is able to afford a complete loss
          of such investment.

               (d) Reliance. Each Purchaser understands and acknowledges that
          (i) the Securities are being offered and sold to the Purchaser without
          registration under the Securities Act in a private placement that is
          exempt from the registration provisions of the Securities Act under
          Section 4(2) of the Securities Act or Regulation D promulgated
          thereunder and (ii) the availability of such exemption, depends in
          part on, and the Company will rely upon the accuracy and truthfulness
          of, the foregoing representations and such Purchaser hereby consents
          to such reliance.

               (e) Authorization; Enforcement. Each Purchaser has the requisite
          corporate power and authority to enter into and to consummate the
          transactions contemplated by this Agreement, and otherwise to carry
          out its obligations hereunder. The execution and delivery of this
          Agreement by each Purchaser and the consummation by each of them of
          the transactions contemplated hereby have been duly authorized by all
          necessary action on the part of such Purchaser and no further action
          is required by such Purchaser. This Agreement has been duly executed
          by each Purchaser and when delivered in accordance with the terms
          hereof will constitute the legal, valid and binding obligation of such
          Purchaser, enforceable against such Purchaser in accordance with its
          terms, except as such enforceability may be limited by applicable
          bankruptcy, insolvency, reorganization, moratorium, liquidation or
          similar laws relating to, or affecting generally the enforcement of,
          creditors' rights and remedies or by other equitable principles of
          general application.

                                      -12-


               (f) Financing. Each Purchaser has cash or marketable securities
          available in an amount sufficient to fund such Purchasers commitments
          hereunder.

               (g) Document Review. Each Purchaser has received and reviewed
          copies of all filings made by the Company under the Securities Act and
          the Exchange Act during the 12 months preceding the date hereof.


                                   ARTICLE III

                         OTHER AGREEMENTS OF THE PARTIES

          3.1  Transfer Restrictions.

               (a) If any Purchaser should decide to dispose of any Shares (and
          upon conversion thereof any of the Underlying Shares) held by it, each
          Purchaser understands and agrees that it may do so only pursuant to an
          effective registration statement under the Securities Act, to the
          Company or pursuant to an available exemption from the registration
          requirements of the Securities Act. In connection with any transfer of
          any Securities other than pursuant to an effective registration
          statement or to the Company, the Company may require the transferor
          thereof to provide to the Company a written opinion of counsel, the
          form and substance of which opinion shall be reasonably satisfactory
          to the Company, to the effect that such transfer does not require
          registration of such transferred securities under the Securities Act.
          Notwithstanding the foregoing, the Company hereby consents to and
          agrees to register (i) any transfer of Securities by one Purchaser to
          another Purchaser, and agrees that no documentation other than
          executed transfer documents shall be required for any such transfer,
          and (ii) any transfer by any Purchaser to an Affiliate of such
          Purchaser or to an Affiliate of another Purchaser, or any transfer
          among any such Affiliates, provided that transferee certifies in
          writing to the Company that it is an "accredited investor" (as defined
          in Regulation D). Any such transferee shall agree in writing to be
          bound by the terms of this Agreement and shall have the rights of a
          Purchaser under this Agreement and the Registration Rights Agreement.

               (b) Each Purchaser agrees to the imprinting, so long as is
          required by this Section 3.1(b), of the following legend on the
          Securities:

               THE SECURITIES REPRESENTED HEREBY HAVE NOT BEEN REGISTERED WITH
          THE SECURITIES AND EXCHANGE COMMISSION IN RELIANCE UPON AN EXEMPTION
          FROM REGISTRATION UNDER THE SECURITIES ACT OF 1933, AS AMENDED (THE
          "SECURITIES ACT"), AND, ACCORDINGLY, MAY NOT BE OFFERED OR SOLD EXCEPT
          PURSUANT TO AN EFFECTIVE REGISTRATION STATEMENT UNDER THE SECURITIES
          ACT OR PURSUANT TO AN AVAILABLE EXEMPTION FROM, OR IN A TRANSACTION

                                      -13-


          NOT SUBJECT TO, THE REGISTRATION REQUIREMENTS OF THE SECURITIES ACT.

               The Underlying Shares issuable upon conversion of the Shares
          shall not contain the legend set forth above if such conversion or
          exercise occurs at any time while the Registration Statement is
          effective under the Securities Act and upon the sale of the Underlying
          Shares by the Purchasers or in the event there is not an effective
          Registration Statement at such time, if in the written opinion of
          counsel to the Company (such opinion to be furnished at the sole
          expense of the Company at the request of a Purchaser) such legend is
          not required under applicable requirements of the Securities Act
          (including judicial interpretations and pronouncements issued by the
          staff of the Commission). The Company agrees that it will provide each
          Purchaser, upon request, with a certificate or certificates
          representing Underlying Shares, free from such legend at such time as
          such legend is no longer required hereunder.

          3.2 Stop Transfer Orders; Suspension of Qualification. The Company may
not make any notation on its records or give instructions to any transfer agent
of the Company which enlarge the restrictions of transfer set forth in Section
3.1. The Company will advise the Purchasers, promptly after it receives notice
of issuance by the Commission, any state securities commission or any other
regulatory authority of any stop order or of any order preventing or suspending
the use of any offering of any securities of the Company, or of the suspension
of the qualification of the Common Stock for offering or sale in any
jurisdiction, or the initiation of any proceeding for any such purpose.

          3.3 Furnishing of Information. As long as any Purchaser owns Shares,
the Company covenants to timely file (or obtain extensions in respect thereof
and file within the applicable grace period) all reports required to be filed by
the Company after the date hereof pursuant to Section 13(a) or 15(d) of the
Exchange Act and to promptly furnish the Purchasers with true and complete
copies of all such filings. As long as any Purchaser owns Securities, if the
Company is not required to file reports pursuant to Section 13(a) or 15(d) of
the Exchange Act, it will prepare and furnish to the Purchasers and make
publicly available in accordance with Rule 144(c) promulgated under the
Securities Act annual and quarterly financial statements, together with a
discussion and analysis of such financial statements in form and substance
substantially similar to those that would otherwise be required to be included
in reports required by Section 13(a) or 15(d) of the Exchange Act, as well as
any other information required thereby, in the time period that such filings
would have been required to have been made under the Exchange Act. The Company
further covenants that it will take such further action as any holder of
Preferred Stock may reasonably request, all to the extent required from time to
time to enable such Person to sell Underlying Shares without registration under
the Securities Act within the limitation of the exemptions provided by Rule 144
promulgated under the Securities Act, including the legal opinion referenced
above in Section 3.1. Upon the request of any such Person, the Company shall
deliver to such Person a written certification of a duly authorized officer as
to whether it has complied with such requirements.

                                      -14-


          3.4 Blue Sky Laws. In accordance with the Registration Rights
Agreement, the Company shall qualify the Underlying Shares under the securities
or Blue Sky laws of such jurisdictions as the Purchasers may request and shall
continue such qualification at all times through the third anniversary of the
last Closing Date.

          3.5 Integration. The Company shall not sell, offer for sale or solicit
offers to buy or otherwise negotiate in respect of any security (as defined in
Section 2 of the Securities Act) that would be integrated with the offer or sale
of the Securities in a manner that would require the registration under the
Securities Act of the sale of any or all of such securities to any Purchaser.

          3.6 Certain Agreements. As long as any Purchaser owns Shares, the
Company shall not and shall cause the Subsidiaries not to, without the consent
of the holders of all of the Shares then outstanding, (i) amend its certificate
of incorporation, bylaws or other charter documents so as to adversely affect
any rights of any Purchaser; (ii) declare, authorize, set aside or pay any
dividend or other distribution with respect to the Common Stock except as
permitted under the Certificate of Designation and as would not adversely affect
the rights of any Purchaser hereunder or under the Certificate of Designation;
(iii) repay, repurchase or offer to repay, repurchase or otherwise acquire
shares of its Common Stock in any manner; (iv) issue any series of preferred
stock or other securities with rights senior (in respect of liquidations,
dividends, preferences and similar rights) to those of the Shares; or (v) enter
into any agreement with respect to any of the foregoing.

          3.7 Listing and Reservation of Underlying Shares; Compliance with Law.

               (a) The Company shall (i) not later than the eleventh Business
          Day prior to the applicable Closing Date prepare and file with The
          Nasdaq Small-Cap Market (as well as any other national securities
          exchange or market on which the Common Stock is then listed) an
          additional shares listing application or a letter acceptable to The
          Nasdaq Small-Cap Market covering and listing a number of shares of
          Common Stock which is at least equal to 175% of the maximum number of
          Underlying Shares then issuable, (ii) take all steps necessary to
          cause the Underlying Shares to be approved for listing in The Nasdaq
          Small-Cap Market (as well as on any other national securities exchange
          or market on which the Common Stock is then listed) as soon as
          possible thereafter and (iii) provide to the Purchasers evidence of
          such listing, and the Company shall maintain the listing of its Common
          Stock on such market. As used herein, "Business Day" means any day
          except Saturday, Sunday and any day which shall be a legal holiday or
          a day on which banking institutions in the State of New York generally
          are authorized or required by law or other government actions to
          close.

               (b) The Company shall at all times have authorized and reserved
          for issuance upon conversion of the Shares pursuant to the terms of
          the Certificate of Designation the number of shares of Common Stock
          required to provide for the conversion of the Shares.

               (c) Until at least two (2) years after the last of the Shares has
          been converted into Underlying Shares, (i) the Company will cause its
          Common Stock to continue to be

                                      -15-


          registered under Sections 12(b) or 12(g) of the Exchange Act, will
          comply in all respects with its reporting and filing obligations under
          such Exchange Act, will comply with all requirements related to any
          registration statement filed pursuant to this Agreement or the
          Registration Rights Agreement and will not take any action or file any
          document (whether or not permitted by the Securities Act or the
          Exchange Act or the rules and regulations thereunder) to terminate or
          suspend such registration or to terminate or suspend its reporting and
          filing obligations under the Securities Act and Exchange Act, except
          as permitted herein and (ii) the Company will take all action within
          its power to continue the listing or trading of its Common Stock on
          The Nasdaq Small-Cap Market and will comply in all respects with the
          Company's reporting, filing and other obligations under the bylaws or
          rules of the NASD and The Nasdaq Stock Market.

               (d) The Company covenants to maintain the quotation of its Common
          Stock on the Nasdaq Small-Cap Market (or quotation on the Nasdaq
          National Market or listing on the New York Stock Exchange or American
          Stock Exchange in substitution thereof) until such a time that all of
          the Shares have been redeemed or two-years have past following to last
          conversion of Shares into shares of Common Stock. A breach of this
          covenant by the Company while any Purchaser is holding any Shares
          shall allow such Purchaser to demand complete redemption of its Shares
          in accordance with the terms set forth in Section 3.20, provided,
          however, that (1) such redemption may be demanded at any time
          following delisting of the Company's Common Stock, (2) such redemption
          will not be subject to the volume limitations set forth in Section
          3.20 and (3) such redemption will have a 20% Total Return (as defined
          herein) applied to it.

          3.8 Notice of Breach.

               (a) Each of the Company and each Purchaser shall give prompt
          written notice to the other of any breach of any representation,
          warranty or other agreement contained in this Agreement, the
          Certificate of Designation or the Registration Rights Agreement, as
          well as any events or occurrences arising after the date hereof and
          prior to any Closing Date, which would reasonably be likely to cause
          any representation or warranty or other agreement of such party, as
          the case may be, contained herein to be incorrect or breached as of
          such Closing Date. However, no disclosure by any party pursuant to
          this Section 3.8 shall be deemed to cure any breach of any
          representation, warranty or other agreement contained herein or in the
          Registration Rights Agreement.

               (b) Notwithstanding the generality of Section 3.8(a), the Company
          shall promptly notify each Purchaser of any notice or claim (written
          or oral) that it receives from any lender of the Company to the effect
          that the consummation of the transactions contemplated hereby, by the
          Certificate of Designation and by the Registration Rights Agreement
          violates or would violate any written agreement or understanding
          between such lender and the Company, and the Company shall promptly
          furnish by facsimile to each Purchaser a copy of any written statement
          in support of or relating to such claim or notice.

                                      -16-


               (c) The default by any Purchaser of any of its obligations,
          representations or warranties under any Transaction Document shall not
          be imputed to, and shall have no effect upon, any other Purchaser or
          affect the Company's obligations under the Transaction Documents to
          any non-defaulting Purchaser or to the defaulting Purchaser with
          respect to any outstanding Shares or Underlying Shares.

          3.9 Conversion Obligations of the Company. The Company covenants to
convert Shares and to deliver the Underlying Shares in accordance with the terms
and conditions and within the time period set forth in the Certificate of
Designation.

          3.10 Use of Proceeds. The Company shall use all of the proceeds from
the sale of the Preferred Stock for the development or acquisition of senior
housing facilities or assisted living facilities or leasehold interests therein
and not for the satisfaction of any portion of Company borrowings outside the
normal course of business, including, without limitation, any obligation or
liability of any kind owed to a shareholder, officer or director of the Company,
or to redeem Company equity or equity-equivalent securities. Pending application
of the proceeds of this placement in the manner permitted hereby, the Company
will invest such proceeds in interest bearing accounts and/or short-term,
investment grade interest bearing securities.

          3.11 Indemnification. The Company also will indemnify and hold the
Purchasers harmless against any and all losses, claims, damages or liabilities
to any such Person (including, without limitation, in connection with any
action, proceeding or investigation brought by or against any such Person,
including by shareholders of the Company) in connection with or as a result of
any matter referred to in the Transaction Documents, including, without
limitation, for any misrepresentation by the Company, for breaches of
representations and warranties contained in any of the Transaction Documents,
and for any breach, non-compliance or nonfulfillment by the Company of any
covenant, agreement or undertaking to be complied with or performed by it
contained in or pursuant to the Transaction Documents, except to the extent that
it is finally judicially determined that such losses, claims, damages or
liabilities resulted solely from the gross negligence or bad faith of the
Purchasers. If for any reason the foregoing indemnification is unavailable to
such Purchaser or is insufficient to hold such Person harmless, then the Company
shall contribute to the amount paid or payable by such Purchaser as a result of
such loss, claim, damage or liability in such proportion as is appropriate to
reflect the relative economic interests of the Company and its shareholders on
the one hand and the Purchasers on the other hand in the matters contemplated by
the Transaction Documents as well as the relative fault of the Company and the
Purchasers with respect to such loss, claim, damage or liability and any other
relevant equitable considerations. The reimbursement, indemnity and contribution
obligations of the Company under this paragraph shall be in addition to any
liability which the Company may otherwise have, shall extend upon the same terms
and conditions to any affiliate of the Purchasers and the partners, directors,
agents, employees and controlling persons (if any), as the case may be, of the
Purchasers and any such affiliate, and shall be binding upon and inure to the
benefit of any successors, assigns, heirs and personal representatives of the
Company, the Purchasers, any such affiliate and any such Person. The Company
also agrees that neither the Purchasers nor any of such Affiliates, partners,
directors, agents, employees or controlling persons shall have any liability to
the Company or any Person asserting claims on behalf of or in

                                      -17


right of the Company in connection with or as a result of any matter referred to
in this Agreement except to the extent that it is finally judicially determined
that any losses, claims, damages, liabilities or expenses incurred by the
Company result solely from the gross negligence or bad faith of, or knowing
breach of this Agreement by, the Purchasers. Promptly after receipt by the
Purchasers or any affiliate, partners, directors, agents, employees and
controlling persons, as the case may be, of notice of any claim or other
commencement of any action in respect of which indemnity may be sought, such
party will notify the Company in writing of the receipt or commencement thereof
and the Company shall have the right to assume the defense of such claim or
action (including the employment of counsel reasonably satisfactory to the
indemnified parties and the payment of fees and expenses of such counsel). The
indemnified party shall cooperate with the Company and the Company's counsel in
the defense of such claim or action. The Purchasers understand that the Company
shall not in connection with any one such claim or action or separate but
substantially similar related claims or actions in the same jurisdiction arising
out of the same general allegations or circumstances, be liable for the
reasonable fees and expenses of more than one separate firm of attorneys for all
of the indemnified parties unless the defense of one indemnified party is unique
or separate from that of another indemnified party or one or more legal defenses
are available to an indemnified party but not to other indemnified parties
subject to the same claim or action. In the event the Company does not promptly
assume the defense of a claim or action, the indemnified parties shall have the
right to employ counsel reasonably satisfactory to the Company, at the Company's
expense, to defend such claim or action. The indemnified party shall not admit
any liability with respect to the claim or action or settle, compromise, pay or
discharge the same without the prior written consent of the Company so long as
the Company is reasonably contesting or defending the same in good faith. The
Company shall not compromise, settle or discharge any claim or action without
the Purchasers' consent, as applicable, which consent will not be unreasonably
withheld, unless there is no finding or admission of any violation of any law
against the indemnified party and the sole relief is monetary damages paid in
full by the Company. Any right to trial by jury with respect to any action or
proceeding arising in connection with or any matter referred to in this
Agreement is hereby waived by the parties hereto. The provisions of this Section
3.11 shall survive any termination or completion of the Transaction Documents.

          3.12 Sales of Preferred Stock. The Company shall not sell any shares
of Preferred Stock other than the Shares, other than as permitted in Section
3.13.

          3.13 Subsequent Sales and Registrations. (a) Until such a time that
all of the Shares have been converted into shares of Common Stock or have been
redeemed, the Company shall not, directly or indirectly, without the prior
written consent of the Purchasers, offer, sell, grant any option to purchase, or
otherwise dispose of (or announce any offer, sale, grant of any option to
purchase or other disposition) any of its convertible debt, preferred stock,
equity-equivalent securities or any instrument that permits the holder thereof
to acquire Common Stock at a conversion price less than $4.00, except (i) the
granting of options or warrants to employees, officers, directors and
consultants, and the issuance of shares upon exercise of options granted, under
any stock option plan heretofore or hereinafter duly adopted by the Company,
(ii) shares issued upon exercise of any currently outstanding warrants and upon
conversion of any currently outstanding convertible preferred stock in each case
disclosed in Schedule 2.1(c), (iii) shares of

                                      -18-


Common Stock issued upon conversion of Shares, and (iv) shares of Common Stock
issued in connection with the transactions described on Schedule 3.13.

          (b) Other than Underlying Shares and other "Registrable Securities"
(as defined in the Registration Rights Agreement) to be registered in accordance
with the Registration Rights Agreement, the Company shall not, for a period of
not less than 90 Trading Days after the dates that any registration statement
relating to the Securities is declared effective by the Commission, without the
prior written consent of the Purchasers, (i) register for resale any securities
of the Company, or (ii) issue or sell any of its or any of its Affiliates'
equity or equity-equivalent securities except for (A) securities issued upon the
exercise or conversion of the securities set forth on Schedule 2.1(c) or (B)
securities sold pursuant to the Company's employee benefit plans. Any days that
any Purchaser is unable to sell Underlying Shares under the Registration
Statement shall be added to such 90 Trading Day period for the purposes of (i)
and (ii) above.

          3.14 Shareholder Approval. The Company shall, as promptly as possible,
but in no event later than 75 days after the Initial Closing Date, convene a
shareholders' meeting, held in accordance with the Company's Articles of
Incorporation and bylaws, and use its best efforts to obtain the approval
("Shareholder Approval") by a majority of the total votes cast on the proposal
at such shareholders' meeting, in person or by proxy, of the issuance of the
Underlying Shares as a consequence of the conversion of the Shares, in a number
exceeding the maximum number of shares of Common Stock issuable without
shareholder approval at a price less than the greater of the book or market
value on the Original Issue Date as and to the extent required pursuant to Rule
4460(i) or Rule 4310(c)(25) of The Nasdaq Stock Market, Inc.'s Marketplace Rules
(or any successor or replacement provision thereof).

          3.15 Restriction on Indebtedness. Until such time as all of the Shares
have been converted into shares of Common Stock or have been redeemed, the
Company shall not, without the written consent of 75% of the holders of interest
of the then outstanding Shares, incur any indebtedness except for: (i)
indebtedness existing as of the Initial Closing, (ii) indebtedness (including
guarantees thereof) secured by real property (including leasehold interests)
incurred by the Company in connection with the development of, or purchase of,
such real property, provided that such indebtedness does not exceed 80% of the
fair market value of the property interest securing such indebtedness at the
time such indebtedness is put in place or (iii) any guarantees of lines of
credit used specifically to finance the working capital of affiliates which
develop senior housing or assisted living facilities; provided, however, that
prior to such time as all of the Shares are converted into shares of Common
Stock, the aggregate amount of the guarantees referenced in this sub-clause
(iii) outstanding at any one time shall not exceed $3,000,000.

          3.16 Incorporation of Certificate of Designation By Reference. The
Certificate of Designation is hereby incorporated herein by reference and made a
part hereof.

          3.17 Tangible Net Worth. Until such time as all of the Shares have
been converted into shares of Common Stock or have been redeemed, the Company
will maintain a tangible net worth (determined in accordance with United States
generally accepted accounting principals applied on a consistent basis) of at
least $4,000,000. At any time the Company becomes aware 

                                      -190


that its tangible net worth falls below $4,000,000, it will immediately notify
the Purchasers of such fact. Notwithstanding the foregoing, within 45 days of
the end of each of the Company's first three fiscal quarters, and with 90 days
of the end of the Company's fiscal year, the Company's Chief Financial Officer
will supply the Purchasers with a written certification that the Company is in
compliance with this covenant. At any time the Company's tangible net worth
falls below $4,000,000, any Purchaser may, but is not required to, give the
Company 90 days notice that the Company must redeem all of such Purchaser's
Shares at 100% of the Stated Value, together with all accrued and unpaid
dividends through the date of such redemption. Failure by the Company to timely
redeem such Shares after receiving such demand will result in a penalty payable
by the Company to such Purchaser in an amount equal to 3% of the aggregate
Stated Value for each 30-day period (or any portion thereof) following the date
upon which redemption was demanded.

          3.18 Conversion of Shares. Until the Company has received Shareholder
Approval, none of the Purchasers shall be issued shares of Common Stock upon the
conversion of the Shares, at a price per share of Common Stock less than the Per
Share Market Value in excess of the number of shares of Common Stock set forth
opposite each of the Purchasers' name on Schedule 3.18 hereto.

          3.19 Short Sales. At any time the Common Stock is trading below $8.00
per share, no Purchaser, nor any Affiliate (as such term is defined under Rule
405 promulgated under the Securities Act) of any Purchaser, shall engage in a
short selling transaction in respect of the Common Stock.

          3.20 Put Option.

          (a) Any Purchaser shall have the right to cause the Company to redeem
a portion of such Purchaser's Shares, at any time and from time to time, after
May 3, 2002 at 100% of the Stated Value, together with all accrued and unpaid
dividends thereon through the date of redemption plus a Put Premium (as defined
below). The maximum number of Shares, expressed as a percentage of the total
number of Shares issued, that may be redeemed in any of the periods set forth
below pursuant to this Section 3.20 is set forth in the table below. To achieve
such a result, no Purchaser, for any period set below, may request redemption of
more than that percentage, set forth below, of its Shares held as of the
beginning of such period. In addition, each Purchaser may request only up to
three such redemptions during any of the periods set forth below. The "Put
Premium" shall be an additional payment by the Company to the Purchaser in an
amount such that when added to the total dividends paid to such Purchaser
through the date of redemption will yield an annual percentage rate of return
("Total Return") to such Purchaser set forth below opposite the period in which
such redemption occurs. Whereas all dividends paid on the Shares shall be cash
dividends, the additional amount represented by the Put Premium may, at the
option of the Purchaser, be paid in cash or in shares of registered Common
Stock.

                                      -20-


Redemption                    Maximum Percentage
Date                          of Shares Redeemed            Total Return

May 3, 2002 -
May 4, 2003                           33%                         18%

May 3, 2003 -
May 4, 2004                           66%                         19%

May 3, 2004 and thereafter           100%                         20%

          (b) If any Shares are to be redeemed pursuant to this Section 3.20,
notice thereof (the "Redemption Notice") shall be sent at least 90 days prior to
the date requested for redemption (the "Redemption Date") to the Company. The
Redemption Notice shall state the Redemption Date and whether the Purchaser
wishes to receive the Put Premium in cash or registered Common Stock. At any
time prior to the Redemption Date, or such later date if the Company fails to
redeem such Shares on the Redemption Date, the Purchaser may retract the
Redemption Notice and submit a Conversion Notice in lieu thereof.

          3.21 Public Relations Firm. Until such a time as all of the Shares
have been converted into shares of Common Stock or have been redeemed, the
Company shall retain a public relations firm reasonably satisfactory to the
Purchasers; provided, however, that (i) the Company shall not be required to
terminate any existing or future such engagement at such a time that the Company
would incur penalties or additional costs in doing so and (ii) subject to the
reasonable approval of the Purchasers, the Company shall retain absolute
discretion as to which public relations firm is so employed.

          3.22 Performance Payments. The parties hereto agree that if during the
180 days following the Initial Closing, the closing bid price for the Common
Stock, on at least five Trading Days during such period, is not at least $14.00
per share, then on the 185th day following the Initial Closing, THE, the
majority stockholder of the Company as of the date of this Agreement, shall
transfer, out of its holdings of the Company's Common Stock, shares of
unregistered Common Stock to the Company in the following amounts, and, on the
190th day following the Initial Closing, the Company shall deliver such shares
of unregistered Common Stock to the Purchasers, other than THE, (to be
distributed to all Purchasers, other than THE, pro rata in accordance with each
such Purchaser's participation set forth on Schedule 1) in the following
aggregate amounts: (i) if only the Initial Closing has occurred, 245,000 shares
of Common Stock; (ii) if the Registration Statement has been filed with the
Commission and the Initial Closing and the Second Closing have occurred, 302,917
shares of Common Stock; (iii) if the Registration Statement has been filed with
and declared effective by the Commission and each of the Initial Closing, the
Second Closing and the Third Closing have occurred, 362,500 shares of Common
Stock. In addition, the Company shall use its best efforts to register such

                                      -21-


shares of Common Stock under the same terms and condition as the Shares and the
Underlying Shares are being registered pursuant to the Registration Rights
Agreement.

          3.23 Other Agreements.

          (a) The Company will only exercise its right to redeem the Shares
pursuant to Section 7 of the Certificate of Designation after: (i) the Company
has received Shareholder Approval and (ii) the Registration Statement has been
declared (and remains) effective or, in lieu thereof, the Purchasers may sell
the Shares pursuant to Rule 144 of the Securities Act without being subject to
the volume restrictions of such rule.

          (b) In no event shall the Company issue a Redemption Notice for that
amount of Shares, if, when applied pro rata to the Purchasers, any Purchaser
would, if such Purchaser elected to convert its Shares prior to the Redemption
Date, violate the provisions of Section 6(a)(iii) of the Certificate of
Designation.

          (c) Notwithstanding the provisions of Section 7(c) of the Certificate
of Designation, partial redemption shall be made pro rata, and not by lot.

          (d) Upon receipt of a Redemption Notice, a Purchaser may convert all
or any of its Shares at any time and from time to time before the close of
business on the business day preceding the Redemption Date.

          (e) Notwithstanding anything to the contrary in the Certificate of
Designation, if the Company shall be required to post a surety bond pursuant to
Section 6(i) of the Certificate of Designation, the amount of the bond shall be
equal to the aggregate stated value of the Shares to be converted plus the
difference between the Conversion Price and the Per Share Market Value on the
Trading Day preceding the date of the attempted conversion multiplied by the
number of Shares sought to be converted.


                                   ARTICLE IV

                                   CONDITIONS

          4.1 Conditions Precedent to Sale of the Initial Preferred Stock.

               (a) Conditions Precedent to the Obligation of the Company to Sell
          the Initial Preferred Stock. The obligation of the Company to sell the
          Initial Preferred Stock hereunder is subject to the satisfaction or
          waiver by the Company, at or before the Initial Closing, of each of
          the following conditions:

                    (i) Accuracy of the Purchasers' Representations and
               Warranties. The representations and warranties of each Purchaser
               shall be true and correct in all

                                      -22-


               material respects as of the date when made and as of the Initial
               Closing Date, as though made on and as of such date;

                    (ii) Performance by the Purchasers. Each Purchaser shall
               have performed, satisfied and complied in all material respects
               with all covenants, agreements and conditions required by this
               Agreement to be performed, satisfied or complied with by such
               Purchaser at or prior to the Initial Closing; and

                    (iii) No Injunction. No statute, rule, regulation, executive
               order, decree, ruling or injunction shall have been enacted,
               entered, promulgated or endorsed by any court or governmental
               authority of competent jurisdiction which prohibits the
               consummation of any of the transactions contemplated by this
               Agreement or the Registration Rights Agreement.

               (b) Conditions Precedent to the Obligation of the Purchasers to
          Purchase the Initial Preferred Stock. The obligation of each Purchaser
          hereunder to acquire and pay for the Initial Preferred Stock is
          subject to the satisfaction or waiver by such Purchaser, at or before
          the Initial Closing, of each of the following conditions:

                    (i) Accuracy of the Company's Representations and
               Warranties. The representations and warranties of the Company set
               forth in this Agreement and in the Registration Rights Agreement
               shall be true and correct in all material respects as of the date
               when made and as of the Initial Closing Date as though made on
               and as of such date;

                    (ii) Performance by the Company. The Company shall have
               performed, satisfied and complied with in all material respects
               all covenants, agreements and conditions required by this
               Agreement to be performed, satisfied or complied with by the
               Company at or prior to the Initial Closing;

                    (iii) No Injunction. No statute, rule, regulation, executive
               order, decree, ruling or injunction shall have been enacted,
               entered, promulgated or endorsed by any court or governmental
               authority of competent jurisdiction which prohibits the
               consummation of any of the transactions contemplated by this
               Agreement, the Certificate of Designation or the Registration
               Rights Agreement;

                    (iv) Adverse Changes. Since the date of the financial
               statements included in the Company's Quarterly Report on Form
               10-Q or Annual Report on Form 10-K, whichever is more recent,
               last filed prior to the date of this Agreement, no event which
               had a Material Adverse Effect and no material adverse change in
               the financial condition of the Company shall have occurred (for
               purposes hereof changes in the market price of the Common Stock
               may be considered as a factor in determining whether there has
               occurred an event which has had a Material Adverse Effect or
               whether a material adverse change has occurred);

                                      -23-


                    (v) No Suspensions of Trading in Common Stock. The trading
               in the Common Stock shall not have been suspended by the
               Commission or on The Nasdaq Small-Cap Market which suspension
               shall remain in effect;

                    (vi) Legal Opinion. The Company shall have delivered to the
               Purchasers the opinion of House and Ingersoll outside counsel to
               the Company, in substantially the forms annexed hereto as Exhibit
               C;

                    (vii) Required Approvals. All approvals required pursuant to
               clauses (i) and (iv) of the definition of "Required Approvals"
               shall have been obtained;

                    (viii) Shares of Common Stock. On or prior to the Initial
               Closing Date, the Company shall have duly reserved the number of
               Underlying Shares required by the Transaction Documents to be
               reserved for issuance upon conversion of the Shares;

                    (ix) Delivery of Stock Certificates. At Closing, the Company
               shall deliver to each Purchaser or such Purchaser's designee, the
               stock certificate(s) representing the Initial Shares, registered
               in the name of such Purchaser, each in form satisfactory to the
               Purchaser;

                    (x) Registration Rights Agreement. The Company shall have
               executed and delivered the Registration Rights Agreement;

                    (xi) Certificate of Designation. The Certificate of
               Designation shall have been duly approved by the Board of
               Directors and filed with and accepted by the Secretary of State
               of the State of North Carolina, and the Company shall have
               delivered a copy thereof to each Purchaser certified as filed by
               the office of the Secretary of State of the State of North
               Carolina;

                    (xii) Transfer Agent Instructions. The Irrevocable Transfer
               Agent Instructions, in the form of Exhibit D annexed hereto,
               shall have been delivered to and acknowledged in writing by the
               Company's transfer agent; and

                    (xiii) Officer's Certificate. On the Initial Closing Date
               the Company shall deliver to the Purchasers an Officer's
               Certificate dated the Initial Closing Date and signed by an
               executive officer of the Company confirming the accuracy of the
               Company's representations, warranties and covenants as of such
               Closing Date and confirming the compliance by the Company with
               the conditions precedent set forth in this Section 4.1 as of the
               Initial Closing Date.

          4.2 Conditions Precedent to the Obligation of the Purchasers to
Purchase the Additional Preferred Stock. The obligation of each Purchaser
hereunder to acquire and pay for

                                      -24-


the Additional Preferred Stock is subject to the satisfaction or waiver by each
Purchaser, at or before the Subsequent Closing, of each of the following
conditions:

               (a) Initial Closing; Subsequent Closings. The Initial Closing
          shall have occurred, and with respect to the Third Tranche Preferred
          Stock, the Second Closing shall have occurred;

               (b) Accuracy of the Company's Representations and Warranties. The
          representations and warranties of the Company contained herein and in
          the Registration Rights Agreement shall be true and correct as of the
          date when made and as of any Subsequent Closing Date, as though made
          on and as of such date, except where the event causing such
          representation or warranty to be untrue or incorrect would not result
          in a Material Adverse Effect;

               (c) Performance by the Company. The Company shall have performed,
          satisfied and complied in all material respects with all covenants,
          agreements and conditions required by this Agreement, the Certificate
          of Designation and the Registration Rights Agreement to be performed,
          satisfied or complied with by the Company at or prior to any
          Subsequent Closing Date;

               (d) Registration Statements. With respect to the Third Closing,
          the Registration Statement with respect to the Underlying Shares
          issuable on conversion of all Shares shall have been declared
          effective under the Securities Act by the Commission; and on the Third
          Closing Date such Registration Statement shall be effective, not
          subject to any stop order and not be subject to any suspension
          pursuant to Section 3(n) of the Registration Rights Agreement, and
          shall have been effective and shall not have been subject to any stop
          order for the 30 Trading Days prior to the Third Closing Date and no
          stop order shall be pending or threatened as of the Third Closing
          Date;

               (e) No Injunction. No statute, rule, regulation, executive order,
          decree, ruling or injunction shall have been enacted, entered,
          promulgated or endorsed by any court of governmental authority of
          competent jurisdiction which prohibits the consummation of any of the
          transactions contemplated by this Agreement, the Certificate of
          Designation or the Registration Rights Agreement relating to the
          issuance, conversion or exercise of any of the Securities;

               (f) No Suspensions of Trading in Common Stock. The trading in the
          Common Stock shall not have been suspended by the Commission or on The
          Nasdaq Small-Cap Market (except for any suspension of trading of
          limited duration solely to permit dissemination of material
          information regarding the Company);

               (g) Listing of Common Stock. The Common Stock shall have been at
          all times since the Initial Closing Date listed for trading on The
          Nasdaq Small-Cap Market, and the Company shall have no knowledge of
          any action or proceeding, pending or threatened, that may result in
          the delisting of the Common Stock from the Nasdaq Small-

                                      -25-


          Cap Market or any event, fact or circumstance that may result in the
          delisting of the Common Stock from the Nasdaq Small-Cap Market;

               (h) Change of Control. No Change of Control shall have occurred
          since the Initial Closing Date. "Change of Control" means the
          occurrence of any of (i) an acquisition after the date hereof by an
          individual or legal entity or "group" (as described in Rule 13d5(b)(1)
          promulgated under the Exchange Act) of in excess of 50% of the voting
          securities of the Company, (ii) a replacement of more than one-half of
          the members of the Board of Directors which is not approved by those
          individuals who are members of the Board of Directors on the date
          hereof in one or a series of related transactions, (iii) the merger of
          the Company with or into another entity, consolidation or sale of all
          or substantially all of the assets of the Company in one or a series
          of related transactions or (iv) the execution by the Company of an
          agreement to which the Company is a party or by which it is bound,
          providing for any of the events set forth above in (i), (ii) or (iii);

               (i) Legal Opinion. The Company shall have delivered to the
          Purchasers the opinion of the Company's legal counsel, in
          substantially the form annexed hereto as Exhibit C, dated the
          Subsequent Closing Date;

               (j) Required Approvals. All Required Approvals shall have been
          obtained;

               (k) Shares of Common Stock. On any Subsequent Closing Date the
          Company shall have duly reserved the number of Underlying Shares
          required by this Agreement to be reserved for issuance upon conversion
          of the Shares;

               (l) Delivery of Stock Certificates. The Company shall have
          delivered to each Purchaser or such Purchaser's designee the stock
          certificate(s) representing the Second Tranche Shares, in the case of
          the Second Closing, and representing the Third Tranche Shares, in the
          case of the Third Closing, registered in the name of such Purchaser,
          each in form satisfactory to such Purchaser;

               (m) Performance of Conversion. The Company shall have delivered
          Underlying Shares upon conversion of Shares and otherwise performed
          its obligations in accordance with the terms, conditions and timing
          requirements of the Certificate of Designation;

               (n) Transfer Agent Instructions. The Irrevocable Transfer Agent
          Instructions, in the form of Exhibit D annexed hereto, shall have been
          delivered to and acknowledged in writing by the Company's transfer
          agent;

               (o) Officer's Certificate. On each Subsequent Closing Date the
          Company shall deliver to the Purchasers an Officer's Certificate dated
          such Subsequent Closing Date and signed by an executive officer of the
          Company confirming the accuracy of the Company's representations,
          warranties and covenants as of such Subsequent Closing Date and

                                      -26-


          confirming the compliance by the Company with the conditions precedent
          set forth in this Section 4.2 as of such Subsequent Closing Date; and

               (p) Shareholder Approval. The Company shall have obtained
          Shareholder Approval.


                                    ARTICLE V

                                  MISCELLANEOUS

          5.1 Fees and Expenses. The Company shall pay the legal fees and
expenses of Stroock & Stroock & Lavan LLP, counsel for the Purchasers, incident
to the negotiation, preparation, execution, delivery and performance of this
Agreement and the other Transaction Documents. The Company shall pay the fees
and expenses of its advisers, counsel, accountants and other experts, if any,
and all other expenses incurred by the Company incident to the negotiation,
preparation, execution, delivery and performance of this Agreement and the other
Transaction Documents. The Company shall pay all stamp and other taxes and
duties levied in connection with the issuance of the Securities pursuant to the
Transaction Documents.

          5.2 Entire Agreement; Amendments. This Agreement, together with the
Exhibits and Schedules hereto and the other Transaction Documents, contain the
entire understanding of the parties with respect to the subject matter hereof
and supersede all prior agreements and understandings, oral or written, with
respect to such matters.

          5.3 Notices. Any and all notices or other communications or deliveries
required or permitted to be provided hereunder shall be in writing and shall be
deemed given and effective on the earlier of (i) the date of transmission, if
such notice or communication is delivered via facsimile at the facsimile
telephone number specified for notice prior to 5:00 p.m., New York City time, on
a Business Day, (ii) the Business Day after the date of transmission, if such
notice or communication is delivered via facsimile at the facsimile telephone
number specified for notice later than 5:00 p.m., New York City time, on any
date and earlier than 11:59 p.m., New York City time, on such date, (iii) the
Business Day following the date of mailing, if sent by nationally recognized
overnight courier service or (iv) actual receipt by the party to whom such
notice is required to be given. The addresses for such communications shall be
with respect to each Purchaser at its address set forth under its name on
Schedule 1 attached hereto, or with respect to the Company, addressed to:

                                      -27-


                  Diversified Senior Services, Inc.
                  915 West Fourth Street
                  Winston-Salem, North Carolina 27101
                  Attention:  Susan L. Christiansen
                  Facsimile No.:  (336) 724-9955

or to such other address or addresses or facsimile number or numbers as any such
party may most recently have designated in writing to the other parties hereto
by such notice. Copies of notices to any Purchaser shall be sent to Stroock &
Stroock & Lavan LLP, 180 Maiden Lane, New York New York 10038-4982, Attention:
James R. Tanenbaum, Esq., Facsimile No.: (212) 806-6006. Copies of notices to
the Company shall be sent to House and Ingersoll, 3325 Healy Drive,
Winston-Salem, North Carolina, 27130, Attention: Donald House, Esq., Facsimile
No.: (336) 768-3369.

          5.4 Amendments; Waivers. No provision of this Agreement may be waived
or amended except in a written instrument signed, in the case of an amendment,
by both the Company and the Purchasers; or, in the case of a waiver, by the
party against whom enforcement of any such waiver is sought. No waiver of any
default with respect to any provision, condition or requirement of this
Agreement shall be deemed to be a continuing waiver in the future or a waiver of
any other provision, condition or requirement hereof, nor shall any delay or
omission of either party to exercise any right hereunder in any manner impair
the exercise of any such right accruing to it thereafter. Notwithstanding the
foregoing, no such amendment shall be effective to the extent that it applies to
less than all of the holders of the Preferred Stock outstanding. The Company
shall not offer or pay any consideration to a Purchaser for consenting to such
an amendment or waiver unless the same consideration is offered to each
Purchaser and the same consideration is paid to each Purchaser which consents to
such amendment or waiver.

          5.5 Headings. The headings herein are for convenience only, do not
constitute a part of this Agreement and shall not be deemed to limit or affect
any of the provisions hereof.

          5.6 Successors and Assigns. This Agreement shall be binding upon and
inure to the benefit of the parties and their successors and permitted assigns.
The Company may not assign this Agreement or any rights or obligations hereunder
without the prior written consent of each of the Purchasers. Each Purchaser may
assign this Agreement or any rights or obligations hereunder (i) to its
affiliates or to another Purchaser without the prior written consent of the
Company and (ii) to any other Person with the prior written consent of the
Company, such consent not to be unreasonably withheld, except that any assignee
must make the representations and warranties set forth in Section 2.2 and
otherwise comply with the terms of this Agreement otherwise applicable to its
assignor. This provision shall not limit a Purchaser's right to transfer
securities or transfer or assign rights under the Registration Rights Agreement.

          5.7 No Third Party Beneficiaries. This Agreement is intended for the
benefit of the parties hereto and their respective permitted successors and
assigns and is not for the benefit of, nor may any provision hereof be enforced
by, any other Person.

                                      -28-


          5.8 Governing Law. This Agreement shall be governed by and construed
and enforced in accordance with the laws of the State of New York, without
regard to the principles of conflicts of law thereof.

          5.9 Survival. The agreements, covenants, representations, warranties
and provisions contained in this Agreement shall survive the delivery of the
Preferred Stock pursuant to this Agreement and each Closing hereunder and any
conversion of the Shares.

          5.10 Execution. This Agreement may be executed in two or more
counterparts, all of which when taken together shall be considered one and the
same agreement and shall become effective when counterparts have been signed by
each party and delivered to the other party, it being understood that all
parties need not sign the same counterpart. In the event that any signature is
delivered by facsimile transmission, such signature shall create a valid and
binding obligation of the party executing (or on whose behalf such signature is
executed) the same with the same force and effect as if such facsimile signature
page were an original thereof.

          5.11 Publicity. The Company and each Purchaser shall consult with each
other in issuing any press releases or otherwise making public statements with
respect to the transactions contemplated hereby and neither party shall issue
any such press release or otherwise make any such public statement without the
prior written consent of the other, which consent shall not be unreasonably
withheld or delayed, except that no prior consent shall be required if such
disclosure is required by law, in which such case the disclosing party shall
provide the other Party with prior notice of such public statement. The Company
shall not publicly or otherwise disclose the names of any of the Purchasers
without each such Purchaser's prior written consent unless otherwise required by
law, in which case the Company shall inform such Purchaser of such disclosure in
writing prior to making such disclosure.

          5.12 Consent to Jurisdiction; Attorneys' Fees (a) The Company
(including, but not limited to, its affiliates, subsidiaries, officers,
directors and controlling persons) and each Purchaser hereby (i) irrevocably
submits to the exclusive jurisdiction of any New York State court or Federal
court sitting in the Borough of Manhattan, The City of New York in any action
related to, connected with or arising out of, in whole or in part, the
Transaction Documents, including, but not limited to, transactions in the
securities of the Company subsequent to the purchase by such Purchaser or
Persons claimed to be affiliated with such Purchaser, (ii) agrees that all
claims in such action shall be decided in such court, (iii) waives, to the
fullest extent it may effectively do so, the defense of inconvenient forum and
(iv) consents to the service of process by certified mail, return receipt
requested. Nothing herein shall affect the right of any party to serve legal
process in any manner permitted by law or affect its right to bring any action
in any other court.

          (b) In connection with any dispute between the Company and any
Purchaser, related to, connected with or arising out of, in whole or in part,
the Transaction Documents including, but not limited to, transactions in the
securities of the Company subsequent to the purchase, by a Purchaser or Persons
claimed to be affiliated to a Purchaser, the prevailing party shall be awarded
all reasonable attorneys' fees and expenses incurred by it. In that connection
fees and expenses

                                      -29-


actually paid by a party in connection with the litigation of any dispute shall
be deemed presumably reasonable.

          (c) In the event that any Purchaser or any Person claimed to be
affiliated or associated with such Purchaser becomes involved in any capacity in
any action, proceeding or investigation brought by or against any Person,
including shareholders of the Company, in connection with or as a result of any
matter referred to in the Transaction Documents, the Company will reimburse such
Purchaser and/or those claimed to be affiliated or associated with such
Purchaser for its legal fees and expenses and other expenses (including the cost
of any investigation and preparation) incurred in connection therewith, as those
fees and expenses are incurred; provided, however, that if at the conclusion of
such action, proceeding or investigation it shall be finally judicially
determined by a court of competent jurisdiction that indemnity for such fees and
expenses is contrary to law, or that such Purchaser is not the prevailing party
then in that event, such Purchaser and/or any other Person having received such
advances of fees and expenses shall reimburse the Company in full for the sums
advanced.

          (d) The provisions of this Section 5.12 shall survive any termination
or completion of the Transaction Documents.

          5.13 Waiver of Jury Trial (a) The parties hereto each waive their
respective rights to a trial by jury of any claim or cause of action based upon
or arising out of or related to the Transaction Documents, or the transactions
contemplated by the Transaction Documents, in any action, proceeding or other
litigation of any type brought by any of the parties against any other party or
parties, whether with respect to contract claims, tort claims, or otherwise. The
parties hereto each agree that any such claim or cause of action shall be tried
by a court trial without a jury. Without limiting the foregoing, the parties
further agree that their respective right to a trial by jury is waived by
operation of this Section 5.13 as to any action, counterclaim or other
proceeding which seeks, in whole or in part, to challenge the validity or
enforceability of any of the Transaction Documents or any provision hereof or
thereof. The waiver shall apply to any subsequent amendments, renewals,
supplements or modifications to any of the Transaction Documents.

          (b) The provisions of this Section 5.13 shall survive any termination
or completion of the Transaction Documents.

          5.14 Severability. If any term, provision, covenant or restriction of
this Agreement is held to be invalid, illegal, void or unenforceable in any
respect, the remainder of the terms, provisions, covenants and restrictions set
forth herein shall remain in full force and effect and shall in no way be
affected, impaired or invalidated, and the parties hereto shall use their
reasonable efforts to find and employ an alternative means to achieve the same
or substantially the same result as that contemplated by such term, provision,
covenant or restriction. It is hereby stipulated and declared to be the
intention of the parties that they would have executed the remaining terms,
provisions, covenants and restrictions without including any of such that may be
hereafter declared invalid, illegal, void or unenforceable.

                                      -30-


          5.15 Remedies. In addition to being entitled to exercise all rights
provided herein or granted by law, including recovery of damages, the Purchasers
will be entitled to specific performance of the obligations of the Company under
the Transaction Documents and injunctive relief. Each of the Company and the
Purchasers (severally and not jointly) agree that monetary damages would not be
adequate compensation for any loss incurred by reason of any breach of its
obligations described in the foregoing sentence and hereby agrees to waive in
any action for specific performance of any such obligation or injunctive relief
the defense that a remedy at law would be adequate.

          5.16 Independent Nature of Purchasers' Obligations and Rights. The
obligations of each Purchaser hereunder is several and not joint with the
obligations of the other Purchasers hereunder, and no Purchaser shall be
responsible in any way for the performance of the obligations of any other
Purchaser hereunder. Nothing contained herein or in any other agreement or
document delivered at any Closing, and no action taken by any Purchaser pursuant
hereto or thereto, shall be deemed to constitute the Purchasers as a
partnership, an association, a joint venture or any other kind of entity, or
create a presumption that the Purchasers are in any way acting in concert with
respect to such obligations or the transactions contemplated by this Agreement.
Each Purchaser shall be entitled to protect and enforce its rights, including
without limitation the rights arising out of this Agreement or out of the other
Transaction Documents, and it shall not be necessary for any other Purchaser to
be joined as an additional party in any proceeding for such purpose.


                  [Remainder of Page Intentionally Left Blank]

                                      -31-


          IN WITNESS WHEREOF, the parties hereto have caused this Securities
Purchase Agreement to be duly executed by their respective authorized persons as
of the date first indicated above.

                                    DIVERSIFIED SENIOR SERVICES, INC.


                                    By: /s/ Susan L. Christiansen
                                       -------------------------------
                                       Susan L. Christiansen
                                       President


                                    AUSTINVEST ANSTALT BALZERS


                                    By: /s/ Walter Grill
                                       -------------------------------
                                       Name:  Walter Grill
                                       Title: Director


                                    ESQUIRE TRADE & FINANCE INC.


                                    By: /s/ Roland R. Winiger
                                       -------------------------------
                                       Name:  Roland R. Winiger
                                       Title: Director


                                    AMRO INTERNATIONAL, S.A.

                                    By: /s/ H. U. Bachofen
                                       -------------------------------
                                       Name:  H. U. Bachofen
                                       Title: Director


                                    NESHER, INC.


                                    By: /s/ David Grin
                                       --------------------------------
                                       Name:  David Grin
                                       Title: 

                                      -32-


                                    GUARANTEE & FINANCE CORP.


                                    By: /s/ Marcus Katz
                                       --------------------------------
                                       Name:  Marcus Katz
                                       Title:


                                    TAYLOR HOUSE ENTERPRISES, LIMITED


                                    By: /s/ G. L. Clark, Jr.
                                       --------------------------------
                                       Name:  G. L. Clark, Jr.
                                       Title: C.F.O.

                                      -33-

                                   Schedule 1




                   Aggregate                           Aggregate                               Aggregate
                    Stated                              Stated                                  Stated   
                   Value of                            Value of                                Value of  
                  Preferred        Number of            Preferred          Number of          Preferred                Number of
 Name of            Stock          Shares                Stock              Shares              Stock                   Shares     
Purchaser         Purchased       Purchased in          Purchased          Purchased  in        Purchased            Purchased in 
                  in Initial        Initial             in Initial          Initial           in Initial               Initial    
                   Closing          Closing              Closing            Closing            Closing                 Closing    
                                                                                                                     

Austinvest Anstalt
                                                                                                        
Balzers          $1,200,000           600                $275,000            137.5              $275,000                137.5

Esquire Trade
& Finance Inc.   $1,130,000           565                $300,000            150                $320,000                160

Amro Inter-
national,          $300,000           150                $100,000             50                $100,000                 50
S.A.

Nesher, Inc.        $60,000            30                 $20,000             10                 $20,000                 10

Guarantee &
Finance            $250,000           125                      $0              0                      $0                  0
Corp.

Taylor House        $60,000            30                 $20,000             10                 $20,000                 10
Enterprises,
Limited
                 ============     =========            ============       ==========           ============           ===========
    Total        $3,000,000         1,500                $715,000            357.5              $735,000                367.5