Exhibit 23.1


                          Independent Auditors' Consent



The Board of Directors
Henry's Marketplace, Inc.:


We consent to the inclusion of our report dated February 5, 1999, with respect
to the balance sheet of Henry's Marketplace, Inc. as of December 27, 1998, and
the related statements of earnings, stockholders' equity, and cash flows for the
fifty-two weeks then ended, which report appears in the Form 8-K of Wild Oats
Markets, Inc. dated September 27, 1999.



                                    KPMG LLP
San Diego, California
September 27, 1999