VOTING AND CONVERSION AGREEMENT


          This VOTING AND CONVERSION AGREEMENT (this
"Agreement"), dated November 9, 1998, by and among Anchor
National Life Insurance Company, an Arizona corporation
("Anchor"), Rockford Industries, Inc., a California
corporation (the "Company"), and American Express Company, a
New York corporation ("AMEX").

                    WITNESSETH THAT:

          WHEREAS, the Company, AMEX and RXP Acquisition
Corporation, a Delaware corporation and wholly owned
subsidiary of AMEX ("Newco"), have entered into a letter of
intent relating to a proposed merger transaction whereby
AMEX would acquire all of the capital stock of the Company
on a fully diluted basis for consideration of approximately
$11.88 per share (the "Merger"); and
          WHEREAS, Anchor previously subscribed for and is
the record and beneficial owner of 70,000 shares of Series A
Preferred Stock of the Company (the "Preferred Shares")
pursuant to a Subscription Agreement dated May 25, 1995
between the Company and Anchor (the "Subscription
Agreement") representing all of the issued and outstanding
shares of Preferred Stock of the Company; and
          WHEREAS, pursuant to the Subscription Agreement,
the Preferred Shares are convertible into a specified number
of shares of Common Stock, no par value, of the Company (the
"Common Shares");and
          WHEREAS, Anchor believes the consummation of the
Merger is beneficial to Anchor and the other shareholders of
the Company; and
          WHEREAS, Anchor desires to induce AMEX to enter
into a Plan and Agreement of Merger among AMEX, Newco and
the Company (the "Merger Agreement") and to proceed with the
Merger; and
          WHEREAS, to facilitate the ability of AMEX, Newco
and the Company to consummate the Merger, Anchor desires to
covenant and agree, upon the terms and subject to the
conditions set forth herein, to: (i) vote all of the
Preferred Shares in favor of approval of the Merger, and
(ii) convert all of the Preferred Shares into Common Shares
immediately prior to the closing of the Merger;
          NOW, THEREFORE, in consideration of the mutual
covenants and agreements set forth herein, AMEX's
willingness to enter into the Merger Agreement and for other
good and valuable consideration the receipt and sufficiency
of which is hereby acknowledged, the parties hereto agree as
follows:

     Agreement to Vote Preferred Shares.  Anchor agrees,
     during the term of this Agreement, to vote all of its
     Preferred Shares (i) in person or by proxy in favor of
     approval of the Merger at every meeting of the
     shareholders of the Company at which such matters are
     considered and at every adjournment thereof (each, a
     "Shareholders' Meeting") or (ii) at the request of the
     Company, by written consent in favor of approval of the
     Merger.

     Representations of Anchor.  Anchor is the beneficial
     and record owner of 70,000 Preferred Shares.  Such
     shares are all of the Preferred Shares owned
     beneficially or of record by Anchor.  Such Preferred
     Shares are owned by Anchor free and clear of any
     pledges, liens, security interests, adverse claims,
     assessments, options, equities, charges or encumbrances
     with respect to the ownership of or right to vote or
     dispose of such Shares.

     No Voting Trusts or Transfers or Pledges.  Anchor
     agrees that it will not, nor will Anchor permit any
     entity under its control to, (i) deposit any of the
     Preferred Shares in a voting trust or subject any of
     the Preferred Shares to any agreement or arrangement
     with respect to the voting thereof, (ii) pledge, grant
     a security interest in, hypothecate, sell, assign,
     transfer or otherwise dispose of or convey any of its
     Preferred Shares, or (iii) convert the Preferred Shares
     other than in accordance with this Agreement or take
     any other action with respect to the Preferred Shares
     which is inconsistent with Anchor's agreements under
     this Agreement.  Without limiting the generality of the
     foregoing, Anchor shall not grant to any party any
     option or right to purchase the Preferred Shares or any
     interest therein.  Anchor acknowledges and agrees that
     the transfer agent with respect to the Preferred Shares
     shall be given notice that the Preferred Shares are
     subject to the terms of this Agreement and such
     Preferred Shares shall not be transferred except in
     accordance with the terms of this Agreement.

     Agreement to Convert Preferred Shares.  Anchor agrees
     during the term of this Agreement, if AMEX, the Company
     and Newco (or any other wholly-owned subsidiary of
     AMEX) enter into a Merger Agreement, immediately prior
     to the closing of the Merger on the Closing Date for
     the Merger, Anchor will convert all of its Preferred
     Shares into Common Shares pursuant to and on the terms
     set forth in the Subscription Agreement and the
     Certificate of Determination relating to the Preferred
     Shares.  Until such time as Anchor converts the
     Preferred Shares into Common Shares in accordance with
     this Agreement, the Company acknowledges and agrees
     that such Preferred Shares will continue to accrue
     dividends, and such dividends shall be payable upon the
     conversion of  the Preferred Shares in accordance with
     this Agreement.

     Nondisclosure.  Anchor understands, acknowledges and
     agrees that it must maintain the highest degree of
     confidentiality, shall not make any public announcement
     and shall only disclose to employees when disclosure is
     imperative with regard to this Agreement or the Merger
     or any of the transactions contemplated hereby or
     thereby; provided, however, that nothing in this
     Section 5 shall be deemed to prohibit Anchor from
     making any disclosure which its counsel deems necessary
     or advisable in order to fulfill such party's
     disclosure obligations imposed by law or the rules of
     any national securities exchange or automated quotation
     system so long as Anchor consults with the Company and
     AMEX prior to such disclosure.

     Specific Performance.  Each party hereto acknowledges
     that it will be impossible to measure in money the
     damage to the other party if a party hereto fails to
     comply with the obligations imposed by this Agreement,
     and that, in the event of any such failure, the other
     party will not have an adequate remedy at law or in
     damages.  Accordingly, each party hereto agrees that
     injunctive relief or other equitable remedy, in
     addition to remedies at law or damages, is the
     appropriate remedy for any such failure and will not
     oppose the granting of such relief on the basis that
     the other party has an adequate remedy at law.  Each
     party hereto agrees that it will not seek, and agrees
     to waive any requirement for, the securing or posting
     of a bond in connection with any other party's seeking
     or obtaining such equitable relief.

     Term of Agreement.  The term of this Agreement shall
     commence on the execution and delivery of the Merger
     Agreement, and such term and this Agreement shall
     terminate upon the earliest to occur of (i) the date on
     which the Merger Agreement is terminated in accordance
     with its terms, (ii) the date following the meeting of
     the holders of the Common Stock to approve the Merger,
     in the event the holders of the Common Stock do not
     approve the Merger and (iii) September 30, 1999.  Upon
     such termination, no party shall have any further
     obligations or liabilities hereunder; provided,
     however, that such termination shall not relieve any
     party from liability for any breach of this Agreement
     prior to such termination.

     Entire Agreement.  This Agreement supersedes all prior
     agreements, written or oral, among the parties hereto
     with respect to the subject matter hereof and contains
     the entire agreement among the parties with respect to
     the subject matter hereof.  This Agreement may not be
     amended, supplemented or modified, and no provisions
     hereof may be modified or waived, except by an
     instrument in writing signed by all parties hereto.  No
     waiver of any provisions hereof by any party shall be
     deemed a waiver of any other provisions hereof by any
     such party, nor shall any such waiver be deemed a
     continuing waiver of any provision hereof by such
     party.

     Notices.  All notices, consents, requests,
     instructions, approvals and other communications
     provided for herein shall be in writing and shall be
     deemed to have been duly given if mailed, by first
     class or registered mail, five (5) business days after
     deposit in the United States Mail, or if telexed or
     telecopied, sent by telegram, or delivered by hand or
     reputable overnight courier, when confirmation is
     received, in each case as follows:

     If to Anchor:
          Anchor National Life Insurance Company
          c/o SunAmerica Corporate Finance
          700 Louisiana Street, Suite 3905
          Houston, Texas  77002
          Attention:  Thomas Denkler
          Telecopy:  (713) 222-1402

If to Rockford:
          Rockford Industries, Inc.
          1851 East First Street, 6th Floor
          Santa, Ana, California 92705
          Attention: Kevin McDonnell
          Telecopy: (714) 547-7166

     With a copy to:
          O'Melveny & Myers LLP
          610 Newport Center Drive
          Newport Beach, California 92660
          Attention: J. Jay Herron, Esq.
          Telecopy: (714) 669-6994


     If to AMEX:

          American Express Company
          American Express Tower
          World Financial Center
          New York, New York   10285-4900
          Attention: Carol V. Schwartz, Esq.
          Telecopy: (212) 619-7099

     With a copy to:
          King & Spalding
          191 Peachtree Street
          Atlanta, Georgia  30303-1763
          Attention:  Bruce N. Hawthorne, Esq.
          Telecopy:  (404) 572-5146

     or to such other persons or addresses as may be
     designated in writing by the party to receive such
     notice.  Nothing in this Section 9 shall be deemed to
     constitute consent to the manner and address for
     service of process in connection with any legal
     proceeding (including litigation arising out of or in
     connection with this Agreement), which service shall be
     effected as required by applicable law.
     Amendment and Waiver.  No modification, amendment or
     waiver of any provision of this Agreement will be
     effective unless such modification, amendment or waiver
     is approved in writing by all of the parties hereto.
     The failure of any party to enforce any of the
     provisions of this Agreement will in no way be
     construed as a waiver of such provisions of this
     Agreement and will not affect the right of such party
     thereafter to enforce each and every provision of this
     Agreement in accordance with its terms.

I.   Miscellaneous.

     (a)  Nothing contained in this Agreement shall be
          construed as creating any liability on the part of
          Anchor under the Merger Agreement.

     (b)  This Agreement shall be deemed a contract made
          under, and for all purposes shall be construed in
          accordance with, the laws of the State of
          California, without reference to its conflicts of
          law principles.

     (c)  Whenever possible, each provision of this
          Agreement will be interpreted in such manner as to
          be effective and valid under applicable law, but
          if any provision of this Agreement is held to be
          invalid, illegal or unenforceable in any respect
          under any applicable law or rule in any
          jurisdiction, such invalidity, illegality or
          unenforceability will not affect any other
          provision or any other jurisdiction, but this
          Agreement will be reformed, construed and enforced
          in such jurisdiction as if such invalid, illegal
          or unenforceable provision had never been
          contained herein.

     (d)  This Agreement may be executed in one or more
          counterparts, each of which shall be deemed to be
          an original but all of which together shall
          constitute one and the same instrument.

     (e)  All Section headings herein are for convenience of
          reference only and are not part of this Agreement,
          and no construction or reference shall be derived
          therefrom.

     IN WITNESS WHEREOF, the parties hereto have executed
and delivered this Agreement as of the date first written
above.

                                   ANCHOR NATIONAL LIFE INSURANCE
                                     COMPANY


                                   By: /s/ Tom Denker
                                      ----------------------------
                                     Name: Thomas N. Denkler
                                     Title: Authorized Agent



                                   ROCKFORD INDUSTRIES, INC.


                                   By: /s/ Kevin McDonnell
                                      ----------------------------
                                     Name: Kevin McDonnell
                                     Title: Chief Financial
Officer



                                   AMERICAN EXPRESS COMPANY


                                   By: /s/ Steven A. Alesio
                                      ----------------------------
                                     Name: Steven A. Alesio
                                     Title: Authorized Signatory