Filed Pursuant to Rule 424(b)(3)
                                                 Registration No. 333-108789

                           PROSPECTUS SUPPLEMENT NO. 4
      (To Prospectus dated December 17, 2003, as supplemented by Prospectus
     Supplement No. 1 dated December 30, 2003, Prospectus Supplement No. 2
 dated January 9, 2004 and Prospectus Supplement No. 3 dated February 12, 2004)

     This prospectus  supplement  supplements the prospectus  dated December 17,
2003, as  supplemented  by prospectus  supplement No. 1 dated December 30, 2003,
prospectus  supplement No. 2 dated January 9, 2004 and prospectus supplement No.
3 dated February 12, 2004, of DoubleClick Inc.  relating to the resale from time
to time by selling  securityholders of our Zero Coupon Convertible  Subordinated
Notes due 2023 held by  certain  securityholders  and the  shares of our  common
stock issuable upon conversion of the notes.  This prospectus  supplement should
be read in conjunction with the prospectus,  as supplemented,  which is required
to be delivered with this prospectus supplement.

     The  securities  offered  hereby  involve a high degree of risk. You should
carefully consider the "Risk Factors"  referenced on page 4 of the prospectus in
determining  whether to purchase the  DoubleClick  Inc. Zero Coupon  Convertible
Subordinated  Notes due 2023 or the common stock issuable upon conversion of the
notes.

                               ------------------

     Neither the  Securities and Exchange  Commission  nor any state  securities
commission has approved or  disapproved  of these  securities or passed upon the
adequacy or accuracy of this prospectus  supplement.  Any  representation to the
contrary is a criminal offense.

                               ------------------

     The seventh  paragraph of the section of the  prospectus  entitled "Plan of
Distribution"  on page 52 of the  prospectus  is  amended  and  restated  in its
entirety to read as follows:

     Citadel Equity Fund Ltd.,  Continental  Assurance  Company on Behalf of its
Separate  Account (E),  DBAG London and UBS AG London  Branch are  affiliates of
registered  broker-dealers,  and  each  of  these  selling  securityholders  has
informed  us that (1) such  selling  securityholder  purchased  its notes in the
ordinary course of business,  and (2) at the time the notes were purchased,  the
selling securityholder had no agreements,  plans or understandings,  directly or
indirectly,  to distribute the notes or the shares of common stock issuable upon
conversion of the notes.

                               ------------------






     The  sections of the  prospectus  entitled  "Selling  Securityholders"  and
"Voting/Investment  Control  Table" on pages 21-24 of the prospectus are amended
and restated in their entirety to read as follows:

                             SELLING SECURITYHOLDERS

     We issued the notes covered by this  prospectus  in a private  placement on
June 23,  2003.  The notes were resold by the initial  purchasers  to  qualified
institutional   buyers  under  Rule  144A  under  the  Securities  Act.  Selling
securityholders,   including  their  transferees,   pledgees,  donees  or  their
successors, may offer and sell the notes and shares of our common stock issuable
upon conversion of the notes pursuant to this prospectus.

     The  following  table sets forth  information  with  respect to the selling
securityholders and the principal amount of notes and shares of our common stock
issuable  upon  conversion  of the  notes  beneficially  owned  by each  selling
securityholder  that may be offered  pursuant to this  prospectus.  The table is
based on information given to us by selling  securityholders  on or before March
22, 2004.



                                                                    Shares of
                                                                   DoubleClick                           Shares of
                                                  Principal          Common                             DoubleClick
                                                  Amount of           Stock          Notes Owned       Common Stock
                                                    Notes         Beneficially          After           Owned After
                                                Beneficially       Owned Upon       Completion of      Completion of
                                                 Owned That       Conversion of      the Offering       the Offering
Name of Securityholder                           May Be Sold      the Notes (1)          (2)               (2)(3)
- -------------------------------------------     ------------      -------------    ----------------     ------------
                                                                                                
Arkansas PERS..............................           870,000          66,321             0                 0

Barclays Global Investors Diversified
Alpha Plus Funds...........................           291,000          22,183             0                 0

Citadel Equity Fund Ltd....................        25,635,000       1,954,184             0                 0

CNH CA Master Account, L.P.................         1,000,000          76,231             0                 0

Continental Assurance Company on
Behalf of its Separate Account (E).........           600,000          45,738             0                 0

DBAG London................................        12,250,000         933,830             0                 0

Forest Fulcrum Fund LP.....................           759,000          57,859             0                 0

Forest Global Convertible Fund, Ltd.,
Class A-5..................................         2,818,000         214,819             0                 0

Forest Multi-Strategy Master Fund SPC,
on Behalf of its Multi-Strategy Segregated
Portfolio..................................         1,033,000          78,746             0                 0

JMG Triton Offshore Fund, Ltd..............        14,000,000       1,067,235             0                 0

KBC Financial Products USA Inc.............         1,150,000          87,665             0                 0

LDG Limited................................           471,000          35,904             0                 0

Lexington Vantage Fund c/o TQA
Investors, L.L.C...........................           140,000          10,672             0                 0

LLT Limited................................           260,000          19,820             0                 0

Lyxor Forest Fund Ltd......................         1,278,000          97,423             0                 0

Nuveen Preferred and Convertible Fund
JQC........................................         3,840,000         292,727             0                 0

Prudential Insurance Co. of America........            75,000           5,717             0                 0

Relay 11 Holdings Co.......................           185,000          14,102             0                 0

Sphinx Convertible Arbitrage SPC...........           108,000           8,232             0                 0

Sphinx Fund c/o TQA Investors, L.L.C.......           272,000          20,734             0                 0

                                      S-2



                                                                    Shares of
                                                                   DoubleClick                           Shares of
                                                  Principal          Common                             DoubleClick
                                                  Amount of           Stock          Notes Owned       Common Stock
                                                    Notes         Beneficially          After           Owned After
                                                Beneficially       Owned Upon       Completion of      Completion of
                                                 Owned That       Conversion of      the Offering       the Offering
Name of Securityholder                           May Be Sold      the Notes (1)          (2)               (2)(3)
- -------------------------------------------     ------------      -------------    ----------------     ------------

State of Oregon/Equity.....................         3,875,000         295,395             0                 0

TQA Master Fund, Ltd.......................         7,308,000         557,096             0                 0

TQA Master Plus Fund, Ltd..................         7,214,468         549,966             0                 0

UBS AG London Branch.......................        16,000,000       1,219,697             0                 0

Univest Convertible Arbitrage Fund Ltd.....           169,000          12,883             0                 0

Xavex - Convertible Arbitrage 4 Fund......             99,000           7,546             0                 0

Xavex - Convertible Arbitrage 7 Fund c/o TQA
Investors, L.L.C..........................          1,278,000          97,423             0                 0

Zurich Institutional Benchmarks Master Fund,
Ltd. c/o TQA Investors, L.L.C.............          1,002,000          76,383             0                 0
- ------------------


(1)  Assumes  conversion  of all of the  selling  securityholders'  notes at the
     maximum  conversion rate of 76.2311 shares per note.  However,  the maximum
     conversion rate is subject to adjustment as described under "Description of
     the  Notes-Conversion  Rate Adjustments." As a result, the amount of common
     stock issuable upon conversion of the notes may increase or decrease in the
     future.

(2)  We do not know when or in what amounts a selling  securityholder  may offer
     notes or shares of our common stock  issuable upon  conversion of the notes
     for  sale.  The  selling  securityholders  might not sell any or all of the
     notes or shares of our common stock  issuable upon  conversion of the notes
     offered by this prospectus.  Because the selling  securityholders may offer
     all or some of the  notes or  shares  of our  common  stock  issuable  upon
     conversion of the notes  pursuant to this  offering,  and because there are
     currently no agreements, arrangements or understandings with respect to the
     sale of any of the  notes or  shares  of our  common  stock  issuable  upon
     conversion  of the  notes,  we cannot  estimate  the number of the notes or
     shares of our common stock issuable upon  conversion of the notes that will
     be  held  by  the  selling  securityholders  after  the  completion  of the
     offering.  However, for purposes of this table, we have assumed that, after
     completion of the offering, none of the notes or shares of our common stock
     issuable upon  conversion of the notes covered by this  prospectus  will be
     held by the selling securityholders.

(3)  Assumes  that any  other  holders  of  notes,  or any  future  transferees,
     pledgees,  donees or successors of or from any such other holders of notes,
     do not  beneficially  own any  shares of our  common  stock  other than the
     shares of our common stock issuable upon conversion of the notes.

Information  about  other  selling  securityholders  will  be  set  forth  in an
amendment to the registration statement of which this prospectus is a part or in
prospectus amendments or supplements, as required.

None of the selling securityholders has held any position or office with, or has
otherwise had a material relationship with, us or any of our subsidiaries within
the past three years.


                                      S-3





                         VOTING/INVESTMENT CONTROL TABLE

Name of Securityholder                                      Natural person or persons with voting or dispositive power
- ----------------------                                      ----------------------------------------------------------
                                                                                   
Arkansas PERS..........................................                               Ann Houlihan

Barclays Global Investors Diversified Alpha Plus
     Funds.............................................                             Michael A. Boyd

Citadel Equity Fund Ltd................................                          Kenneth C. Griffin (1)

CNH CA Master Account, L.P.............................             Robert Krail, Mark Mitchell and Todd Pulvino (2)

Continental Assurance Company on Behalf of its
     Separate Account (E)..............................                             Dennis R. Hemme

DBAG London............................................                                 Dan Azzi

Forest Fulcrum Fund LP.................................                             Michael A. Boyd

Forest Global Convertible Fund, Ltd., Class A-5........                             Michael A. Boyd

Forest Multi-Strategy Master Fund SPC, on Behalf of its
     Multi-Strategy Segregated Portfolio...............                             Michael A. Boyd

JMG Triton Offshore Fund, Ltd..........................                 Jonathan M. Glaser and Roger Richter (3)

KBC Financial Products USA Inc.........................                               Luke Edwards

LDG Limited............................................                                   (4)

Lexington Vantage Fund c/o TQA Investors,
     L.L.C.............................................                                   (4)

LLT Limited............................................                             Michael A. Boyd

Lyxor Forest Fund Ltd..................................                             Michael A. Boyd

Nuveen Preferred and Convertible Fund JQC..............                               Ann Houlihan

Prudential Insurance Co. of America....................                               Ann Houlihan

Relay 11 Holdings Co...................................                             Michael A. Boyd

Sphinx Convertible Arbitrage SPC.......................                             Michael A. Boyd

Sphinx Fund c/o TQA Investors, L.L.C...................                                   (4)

State of Oregon/Equity.................................                               Ann Houlihan

TQA Master Fund, Ltd...................................                                   (4)

TQA Master Plus Fund, Ltd..............................                                   (4)

UBS AG London Branch...................................              Tom Klein, Veronica Wilthew and Charlie Dietz

Univest Convertible Arbitrage Fund Ltd.................                          Terri Engelman Rhoads

Xavex - Convertible Arbitrage 4 Fund...................                             Michael A. Boyd

Xavex - Convertible Arbitrage 7 Fund c/o TQA
     Investors, L.L.C..................................                                   (4)

Zurich Institutional Benchmarks Master Fund, Ltd.
     c/o TQA Investors, L.L.C..........................                                   (4)

- ------------------
                                      S-4



(1)  Citadel  Limited  Partnership is the trading manager of Citadel Equity Fund
     Ltd. and  consequently  has voting control and investment  discretion  over
     securities  held by Citadel Equity Fund Ltd.  Citadel  Limited  Partnership
     disclaims  beneficial  ownership of the referenced notes beneficially owned
     by Citadel Equity Fund Ltd. Kenneth C. Griffin indirectly  controls Citadel
     Limited  Partnership  and  therefore  has  ultimate  voting and  investment
     discretion  over  securities  held by Citadel  Equity Fund Ltd. Mr. Griffin
     disclaims  beneficial  ownership  of the  referenced  notes held by Citadel
     Equity Fund Ltd.

(2)  The securityholder has informed us that CNH Partners, LLC is the investment
     advisor of the  securityholder  and has sole voting and  dispositive  power
     over the referenced  notes. The managing  members of CNH Partners,  LLC are
     AQR Capital Management,  LLC and RAIM, LLC. The investment  management team
     for the investment advisor is Robert Krail, Mark Mitchell and Todd Pulvino.

(3)  JMG Triton Offshore Fund, Ltd., or JMG Triton, is an international business
     company  under  the  laws  of the  British  Virgin  Islands.  JMG  Triton's
     investment  manager is Pacific Assets  Management  LLC, a Delaware  limited
     liability  company.  Pacific Assets Management LLC is an investment advisor
     registered  with the Securities and Exchange  Commission and has voting and
     dispositive power over JMG Triton's  investments,  including the referenced
     notes. The equity  interests of Pacific Assets  Management LLC are owned by
     Pacific  Capital  Management,  Inc.,  a  Delaware  corporation,  and  Asset
     Alliance  Holding Corp., a Delaware  corporation.  The equity  interests of
     Pacific Assets Management LLC are owned by Messrs. Roger Richter,  Jonathan
     M. Glaser and Daniel A. David,  and  Messrs.  Glaser and Richter  have sole
     investment and voting discretion over JMG Triton's portfolio holdings.

(4)  The securityholder has informed us that TQA Investors, L.L.C. has voting or
     investment power over the referenced notes. TQA Investors,  L.L.C. consists
     of the following  five members:  Robert Butman,  John Idone,  George Esser,
     Paul Bucci and Bartholomew Tesoriero.  Mr. Butman serves as chief executive
     officer of TQA Investors, L.L.C.

                               -------------------

            The date of this prospectus supplement is March 22, 2004.

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