DIAMOND BRANDS INCORPORATED

                     NON-QUALIFIED STOCK OPTION AGREEMENT

     This Option Agreement is made as of the 1st day of January, 1997 between
Diamond Brands Incorporated, a Minnesota corporation (the "Company"), and John
Young, an employee of the Company (the "Optionee").

     The Company desires, by affording the Optionee an opportunity to purchase
shares of its common stock (the "Common Stock") as hereinafter provided to carry
out the purpose of the 1997 Non-Qualified Stock Option Plan of the Company (the
"Plan").

     THEREFORE, the parties hereby agree as follows:

     1.   Grant of Option.  The Company hereby grants to the Optionee the right
          ---------------                                                      
and option (hereinafter call the "Option") to purchase from the Company all or
any part of an aggregate amount of 20,000 shares of the Common Stock of the
Company on the terms and conditions herein set forth.

     2.   Purchase Price.  The purchase price of the shares of the Common
          --------------                                                 
Stock covered by this Option shall be $7.50 per share.

     3.   Term of Option.  The term of the Option shall be for a period of ten
          --------------                                                      
(10) years from the date hereof (the "Option Date"), subject to earlier
termination as hereinafter provided.

     4.   Vesting of Option.  The right to exercise the first 6,667 shares shall
          -----------------                                                     
vest on January 1, 1997; the right to exercise an additional 6,667 shares shall
vest on January 1, 1998; and the right to exercise the remaining 6,666 shares
shall vest on January 1, 1999.

     5.   Non-Transferability.  The Option shall not be transferable otherwise
          -------------------                                                 
than by will or the laws of descent and distribution, and the Option may be
exercised during the lifetime of the Optionee only by the Optionee.

     6.   Method of Exercising Option.  Subject to the terms and conditions of
          ---------------------------                                         
this Option Agreement, the Option may be exercised by written notice to the
Company at the principal office of the Company.  Such notice shall state the
election to exercise the Option and the number of shares in respect of which it
is being exercised, and shall be signed by the person so exercising the Option.
Such notice shall be accompanied by payment of the full purchase price of such
shares, which payment shall be made by check or bank draft payable to the
Company.  In the event the Option shall be exercised by any person other than
the Optionee, such notice shall be accompanied by appropriate proof of such
right of such person to exercise the Option.

     7.   Termination of Employment.  If an Optionee's employment by the Company
          -------------------------                                             
terminates for any reason other than death or Disability (defined in the Plan),
the Option shall terminate.  If an Optionee's employment is terminated by the
Company, the Option shall terminate immediately upon notice by the Company of
such termination.  Neither the Plan nor 

 
this Agreement confers any right with respect to continuance of employment by
the Company or by a subsidiary, nor will this Plan or this Agreement interfere
in any way with the employee's right, or the Company's right, to terminate his
employment at any time.

     8.   Death of Optionee.  If Optionee dies while in the employ of the
          -----------------                                              
Company, his Option rights may be exercised, without regard to any installment
exercise restrictions, at any time within ninety (90) days following his death
by his personal representative or by the person or persons to whom his rights
under the Option shall pass by will or by the laws of descent and distribution.
In no event, however, may any option rights be exercised by anyone after the
expiration of the term of this Option.

     9.   Disability.  If the employment of Optionee is terminated because of
          ----------                                                         
Disability, the Optionee, or his legal representative, may at any time within
not more than ninety (90) days after termination of his employment, exercise his
rights, in whole or in part, without regard to any installment exercise
restrictions.  In no event, however, may any option rights be exercised by
anyone after the expiration of the term of this Option.

     10.  Option Plan.  This Option is subject to certain additional terms and
          -----------                                                         
conditions set forth in the Plan pursuant to which this Option has been issued.
Optionee acknowledges receipt of a copy of the Plan on file with the Secretary
of the Company and, by acceptance hereof, agrees to and accepts this Option
subject to the terms of the Plan.  Except as otherwise defined herein, defined
terms used in this Agreement shall have the meaning ascribed thereto in the
Plan.

     11.  Disputes.  As a condition of the granting of the Option herein
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granted, the Optionee agrees, for the Optionee and the Optionee's personal
representatives, that any dispute or disagreement which may arise under or as a
result of or pursuant to this Agreement shall be determined by the Board of
Directors of the Company, in its sole discretion, and that any interpretation by
the Board of the terms of this Agreement shall be final, binding and conclusive.

     12.  Binding Effect.  This Agreement shall be binding upon the heirs,
          --------------                                                  
executors, administrators and successors of the parties hereto.

     13.  Restrictions.  Optionee understands that upon exercise of this Option,
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the shares purchased may not be sold, transferred, pledged or otherwise disposed
of unless the shares are registered under the Securities Act of 1933 and
applicable state laws, or unless the Company has received an opinion of counsel
satisfactory to the Company that such registration is not required.  Optionee
agrees that the exercise of the Option is conditional upon receipt by the
Company of a signed Subscription Agreement and Repurchase Agreement in the form
attached hereto as Exhibit A certifying that the Optionee is acquiring the
shares obtained by exercise of the option for investment purposes and not with
the view or intent to resell or otherwise distribute such option shares and
containing certain transfer restrictions and repurchase rights.  The stock
certificate evidencing such shares shall bear a legend referring to such
transfer restrictions and repurchase rights.

 
     IN WITNESS WHEREOF, the Company and the Optionee have executed this
Agreement as of the date and year first above written.

                                             DIAMOND BRANDS INCORPORATED

                                             By____________________________
                                             Its___________________________


                                             ______________________________
                                                      John Young

 
                                                                       EXHIBIT A

                  STOCK SUBSCRIPTION AND REPURCHASE AGREEMENT
                  -------------------------------------------

     THIS AGREEMENT, made and entered into effective as of the _____ day of ___,
__________ 199__ by and between Diamond Brands Incorporated, a Minnesota
corporation (the "Corporation") and ___________, an individual ("Shareholder").

                                   RECITALS
                                   --------

     WHEREAS, Shareholder is employed by the Corporation and, pursuant to the
terms of an Option Agreement dated January 1, 1997, desires to exercise options
to purchase ________ shares of the Corporation's common stock (the "Shares" or
"Share") at an exercise price of $7.50 per share; and

     WHEREAS, the parties hereto believe it to be in the best interests of the
Corporation and its shareholders to limit the transferability of the Shares to
be purchased by Shareholder hereunder, and, accordingly, such Shares shall be
subject to the terms and conditions hereinafter set forth.

     NOW, THEREFORE, in consideration of the mutual covenants hereinafter set
forth, and for other good and valuable consideration, the parties hereto agree
as follows:

     1.   SHARE ISSUANCE.
          -------------- 

          1.1  Share Issuance.  Subject to the terms and upon the conditions
               --------------                                               
hereinafter set forth, the Corporation hereby issues to Shareholder ___________
Shares.

          1.2  Representations, Warranties and Covenants.  Shareholder
               -----------------------------------------              
acknowledges and represents as follows:

          (a)  Shareholder has been given full and complete access to
               information concerning the business and finances of the
               Corporation, including the opportunity to ask questions and
               receive answers, and has used such access to evaluate the merits
               and risks of an investment in the Shares.

          (b)  Shareholder understands that (i) the purchase of the Shares is a
               long-term investment; (ii) Shareholder must bear the economic
               risk of investment for an indefinite period of time because the
               Shares have not been registered under the Securities Act of 1933
               or state securities laws and, therefore, cannot be sold unless
               they are subsequently registered under said laws or an exemption
               from such registration is available; (iii) there is presently no
               public market for the Shares and Shareholder may not be able to
               liquidate the investment in the event of an emergency or pledge
               the Shares as collateral security for loans; and (iv) the
               transferability of the Shares is restricted and requires
               conformity with the restrictions contained in paragraph (c)
               below, and will be further restricted by a legend placed on

 
               the certificates representing the Shares stating that the Shares
               have not been registered under the Securities Act of 1933 or
               state securities laws and referencing the restrictions on
               transferability of the Shares.

          (c)  Shareholder represents and warrants that the Shares to be issued
               will be issued for his own account and for investment and without
               the intention of reselling or redistributing the same, and that
               Shareholder's financial condition is such that it is not likely
               that it will be necessary to dispose of any Shares in the
               foreseeable future. Shareholder shall not transfer any Shares in
               any manner without first obtaining the opinion of counsel
               designated by the Corporation that such proposed disposition or
               transfer lawfully may be made insofar as the Corporation's
               liability is concerned without the registration of the Shares for
               such purpose pursuant to the Securities Act of 1933 and
               applicable state securities laws.

     2.   REPURCHASE AGREEMENT.
          -------------------- 

          2.1  Restriction on Transfer of Shares.
               --------------------------------- 

          (a)  Except as otherwise provided in this Agreement, Shareholder may
               not, without the written consent of the Corporation, transfer any
               Shares subject to this Agreement, including additional shares
               which Shareholder may acquire at a future date by purchase, stock
               split, stock dividend or recapitalization, until he shall have
               given the Corporation the opportunity to buy such Shares on the
               terms and conditions hereinafter expressed. Any attempted
               transfer in contravention of this Agreement shall be null and
               void.

          (b)  As used in this Paragraph 2, the term "transfer" shall mean any
               proposed disposition of Shareholder's Shares by any means
               whatsoever, including, without limitation, the occurrence of the
               following events:

               (i)    voluntary sale, delivery, assignment, gift, devise,
                      exchange or other transfer of the Shares;

               (ii)   pledge, hypothecation or other encumbrance of the Shares;

               (iii)  adjudication of Shareholder as bankrupt, Shareholder's
                      assignment of his interest in the Shares, or any
                      attachment, levy or other seizure of the Shares by any
                      creditor, whether or not pursuant to the judicial process;
                      or

               (iv)   passage or distribution of such Shares under judicial
                      order or legal process to any person other than
                      Shareholder, including a guardian, trustee or conservator
                      of such Shares.

 
          2.2  Voluntary Transfer of Shares.
               ---------------------------- 

          (a)  If Shareholder desires at any time during the term of this
               Agreement to voluntarily transfer the Shares in any manner, then
               Shareholder shall give written notice to the Corporation of such
               desire and of the number of Shares he desires to transfer (such
               number of Shares being hereinafter referred to as the "Sale
               Shares"). Such notice shall further specify the identity of the
               proposed transferee, the nature of the transfer (for example,
               sale, gift or devise), and the terms thereof.

          (b)  For a period of thirty (30) days after receipt of the aforesaid
               notice, the Corporation shall have the right to purchase the Sale
               Shares at the purchase price determined under the provisions of
               Paragraph 2.5; provided, however, that if the notice of desire to
               transfer the Sale Shares shall be occasioned by Shareholder's
               receipt of an offer from a third party to purchase the Sale
               Shares, the purchase price per Share to be paid hereunder shall
               be the lesser of the purchase price determined under Paragraph
               2.5 or the purchase price offered by the third party. The
               Corporation shall exercise its right of purchase by delivering to
               Shareholder within said thirty (30) day period, written notice
               specifying the number of Sale Shares to be purchased by the
               Corporation.

          (c)  The closing on any sale of Sale Shares to the Corporation shall
               occur within thirty (30) days after expiration of the option
               period described in subparagraph 2.2(b). At the closing, the
               Corporation shall pay, in cash, the entire purchase price for the
               Shares to be purchased, and Shareholder shall deliver to the
               Corporation stock certificates, duly endorsed for transfer,
               representing the Sale Shares purchased, free and clear of all
               liens and encumbrances.

          (d)  If the Corporation does not elect to purchase all of the Sale
               Shares as heretofore provided, Shareholder shall be entitled, for
               a period of forty-five (45) days following the expiration of the
               Corporation's option period under subparagraph 2.2(b), to
               transfer said unpurchased Sale Shares to the person identified,
               in the manner and on the terms specified in the notice given by
               Shareholder pursuant to subparagraph 2.2(a). If said transfer has
               not been consummated within said forty-five (45) day period, said
               Sale Shares shall remain subject to all the provisions of this
               Paragraph 2. If, however, said transfer is consummated within
               said forty-five (45) day period, the Shares may be transferred to
               the transferee.

          (e)  This Section 2.2 shall be inoperative and shall not apply in
               instances where a shareholder desires to transfer shares to a
               purchaser, where the purchaser is acquiring all or substantially
               all of the shares of the Corporation, or where a purchaser is
               acquiring all of the assets of the 

 
               Corporation and the Corporation is redeeming all of the shares,
               or where a purchaser is acquiring the Corporation through a
               merger.

          2.3  Involuntary Transfer of Shares.
               ------------------------------ 

          (a)  In case of the involuntary sale or other involuntary transfer or
               disposition of Shares (including without limitation any transfer
               of title or beneficial ownership upon default, forfeiture, court
               order, or otherwise than by a voluntary decision on the party of
               Shareholder), the Corporation shall have the right to purchase
               such Shares in the manner hereinafter set forth. Immediately upon
               the acquisition of such Shares, the transferee thereof shall
               furnish written notice to the Corporation indicating that said
               transferee has acquired the Shares and the price and payment
               terms therefore, accompanied by satisfactory evidence of the
               same. Upon receipt of such notice, the Corporation shall have the
               right to purchase all (but not less than all) of the Shares
               acquired by the transferee, in the same manner and upon the same
               terms and conditions hereinabove provided in Paragraph 2.2 with
               respect to the purchase of Shares as if Shareholder had proposed
               to voluntarily transfer his Shares. The purchase price for said
               Shares shall be the lesser of the price determined under
               Paragraph 2.5 or the price paid by the transferee.

          (b)  If the Corporation does not elect to purchase all of the Shares
               acquired by the transferee, the options shall be deemed not to
               have been exercised and all of the Shares may be transferred to
               the transferee.

          2.4  Transfer of Shares Upon Termination of Employment, Including 
               ------------------------------------------------------------
               Death or Disability.
               -------------------

          (a)  In the event Shareholder's employment with the Corporation is
               terminated for any reason whatsoever, including the Shareholder's
               death or Disability (as defined in the 1997 Non-Qualified Stock
               Option Plan), the Corporation shall have the option to purchase
               Shareholder's Shares at the price provided in Paragraph 2.5 as
               though Shareholder had given notice under Paragraph 2.2 that he
               desired to voluntarily transfer his Shares; provided, however,
               that for purposes of this Paragraph 2.4, the date specified in
               Paragraph 2.2 for the commencement of the Corporation's option
               shall be the date on which Shareholder's employment with the
               Corporation was terminated and the period of time in which the
               Corporation may exercise the option shall be twelve (12) months
               from the date of such termination of employment. Notwithstanding
               the foregoing, in the event of a termination of Shareholder's
               employment by reason of death or Disability, the date for
               commencement of the Corporation's option shall be the later of
               (i) the date on which Shareholder's employment with the
               Corporation was terminated by reason of death or Disability; or
               (ii) the date upon

 
               which such Shareholder receives the last of the Shares subject to
               this Agreement and the period of time in which the Corporation
               may exercise the option shall be thirty (30) days from such later
               date. The Corporation's option under this Section 2.4 shall take
               precedence over any other option hereunder and Section 2.2(e)
               shall only apply if the Corporation fails to exercise its option
               prior to the occurrence of an event described therein.

          (b)  In the event the Corporation elects not to purchase Shareholder's
               Shares within the time provided in Paragraph 2.2, Shareholder
               shall thereafter be entitled to sell, in accordance with
               Paragraph 2.2 hereof.

          2.5  Purchase Price of Shares.  Except as provided in subparagraph
               ------------------------
2.5(b) below, the purchase price of each Share shall be equal to (i) seven times
earnings before interest, taxes, depreciation and amortization for the twelve
month period ended as of the quarter ending immediately prior to the "event of
purchase" (as defined in subparagraph 2.5(a) below), less funded debt existing
at such quarter end, divided by (ii) the total number of shares outstanding on
that date. The purchase price shall be determined by the Corporation and shall
be adjusted for any stock splits, recapitalizations or stock dividends occurring
after the date as of which the purchase price is determined and before the
Closing of the purchase and sale.

          (a)  For purposes of this Paragraph 2.5, "an event of purchase" shall
               mean the following:

               (i)    In the case of the purchase of Shares under Paragraph 2.2,
                      the "event of purchase" shall mean the date notice is
                      received by the Corporation of Shareholder's desire to
                      transfer his Shares.

               (ii)   In the case of the purchase of Shares of a transferee
                      under Paragraph 2.3, the event of purchase shall mean the
                      date notice of the transferee's acquisition of Shares is
                      received by the Corporation.

               (iii)  In the case of the purchase of Shares upon the termination
                      of Shareholder's employment under Paragraph 2.4, the
                      "event of purchase" shall mean the date that Shareholder's
                      employment with the Corporation is terminated for any
                      reason whatsoever, including the Shareholder's death or
                      Disability.

          (b)  If the event of purchase shall be a termination of Shareholder's
               employment with the Corporation for "Cause," as defined in the
               1997 Non-Qualified Stock Option Plan, the purchase price of each
               Share shall be the cash consideration paid by the Shareholder to
               acquire the Shares.

          2.6  Obligations of Transferees.  All transferees of Shares
               --------------------------
transferred in accordance with the terms of this Agreement shall take said
Shares subject to the terms,

 
conditions and restrictions of this Agreement, except the restrictions in
Section 2.4 shall only apply to a transferee who is an employee of the
Corporation. Such transferee shall, as a condition precedent to the transfer of
Shares, sign a counterpart of this Agreement agreeing to be bound by its terms.

     3.   MISCELLANEOUS PROVISIONS.
          ------------------------ 

          3.1  Legend on Stock Certificates.  The certificate representing the
               ----------------------------
Shares shall contain a legend substantially as follows:

          "The transfer or pledge of the Shares represented by this certificate
          is restricted by, and subject to, the provisions of a certain Stock
          Subscription and Repurchase Agreement dated as of ___________________
          _____, 199__. A copy of said Agreement is on file with the Secretary
          of the Corporation. By acceptance of this certificate, the holder
          hereof agrees to be bound by the terms of said Agreement."

     A copy of this Agreement shall be filed with the Secretary of the
Corporation. During the term of this Agreement, a legend as set forth above
shall be conspicuously endorsed on each certificate representing Shares issued
by the Corporation to Shareholder.

          3.2  Right to Specific Performance.  In recognition of the fact that
               -----------------------------
the Shares subject to this Agreement are of a closely-held corporation and in
view of the purposes of this Agreement, the parties agree that in addition to
any other relief which may be afforded by law arising out of a violation of this
Agreement or a failure to perform its terms, an injured party may, at its
option, have the right to compel the specific performance of the terms and
provisions of this Agreement, the understanding of the parties being that both
damages and injunction shall be proper forms of relief and are not to be
considered alternative remedies.

          3.3  Termination.
               ----------- 

          (a)  This Agreement shall terminate when a registration statement of
               the Corporation has been submitted to and accepted by the SEC
               authorizing the public trading of the Corporation's Shares and
               public trading of the Corporation's Shares is commenced on a
               nationally recognized exchange or over-the-counter market.

          (b)  Upon the termination of this Agreement, Shareholder shall
               surrender to the Corporation each certificate bearing the legend
               set forth in Paragraph 3.1, and the Corporation shall issue in
               lieu thereof a new certificate for an equal number of Shares
               without such legend.

          3.4  Notices.  All notices, requests, and other communication from any
               -------
of the parties hereto to another shall be in writing and shall be considered to
have been duly given or served if personally delivered, or sent by first class,
certified or registered mail, return receipt requested, postage prepaid, to the
address of the Shareholder as shown on the Share register of

 
the Corporation (or such other address as may be known to the sender), or in the
case of the Corporation, to its registered office.

          3.5  Amendment.  This Agreement may be altered or amended only by a
               ---------
written amendment signed by the Corporation and Shareholder.

          3.6  Parties in Interest.  This Agreement shall be binding upon the
               -------------------
heirs, executors, administrators, successors and assigns of Shareholder and the
Corporation. The parties hereby covenant and agree that they, their heirs,
executors, administrators, successors, and assigns will take all action and
execute any and all instruments, releases, assignments, and consents which may
be reasonably required of them in order to carry out the provisions of this
Agreement.

          3.7  Counterparts.  This Agreement may be executed in any number of
               ------------                                                  
counterparts each of which shall be deemed an original, but all of which shall
constitute one and the same instrument.

          3.8  Severability.  The invalidity or partial invalidity of any
               ------------
portion of this Agreement shall not invalidate the remainder thereof, and said
remainder shall remain in full force and effect.

          3.9  Captions.  The captions at the beginning of paragraphs of this
               --------                                                      
Agreement are designed for convenience of reference only and are not to be used
for the purpose of interpreting any provision of this Agreement.

          3.10 Governing Law.  This Agreement shall be subject to and governed
               -------------
by the laws of the State of Minnesota, and all questions concerning the meaning
and intention of the terms of this Agreement and concerning the validity hereof
and performance hereunder shall be determined and resolved in accordance with
the laws of said State notwithstanding the fact that one or more of the parties
now is or may hereafter become a resident of a different state.

          3.11 Employment Rights.  The Shareholder acknowledges that no right to
               -----------------                                                
employment vests in Shareholder by reason of being a Shareholder and further,
that the Corporation and its Board of Directors or Shareholders shall have no
fiduciary duty or other obligation to provide employment or continuing
employment to any Shareholder.

          3.12 Dividends.  The Shareholder is entitled only to such dividends as
               ---------
may be declared by the Board of Directors out of funds legally available
therefor. The Shareholder acknowledges that the Corporation may not pay
dividends in the future other than S corporation distributions for taxes.
Therefore, the Shareholder acknowledges that he has no entitlement to (unless
declared by the Board) nor expectation of dividends with respect to shares of
stock of the Corporation owned by such Shareholder.

 
     IN WITNESS WHEREOF, the parties have executed this Agreement on the day and
year first above written.

                                             DIAMOND BRANDS INCORPORATED

                                             By_________________________
                                             Its________________________


                                             SHAREHOLDER


                                             ___________________________