Exhibit 10.1
                          EARTH AND OCEAN SPORTS, INC.

                      MANAGEMENT EQUITY REORGANIZATION PLAN

         Earth and Ocean Sports,  Inc. (the  "Company")  previously  adopted its
Management  Incentive Program (the "Plan"). The Company now desires to terminate
the  Plan,  and to  substitute  for the  interests  in the  Plan  direct  equity
interests  in the Company in an  aggregate  amount  equal to the total number of
shares of Common Stock listed below.  The method of  implementing  the foregoing
shall be to permit each  participant  in the Plan (i) to purchase  shares of the
Company's  Common Stock at the fair market value thereof as of October 31, 1996,
equivalent  to the  indirect  equity  interest  held  in  the  Company  by  such
participant  that is vested,  and (ii) to grant to each participant an option to
purchase shares of the Company's  Common Stock equivalent to the indirect equity
interest held in the Company by such participant  that is unvested,  such option
to vest in  accordance  with the  existing  vesting  schedule  of the Plan.  All
purchases of shares of Common  Stock and options  therefor are to be pursuant to
agreements in such form as the Board of Directors shall determine.

         In accordance with the foregoing,  the Plan is hereby  terminated,  and
the  following  Plan  participants  shall be permitted to purchase the number of
shares of Common Stock indicated below and shall receive the options to purchase
Common Stock indicated below. An investment banking firm retained by the Company
has determined  that the fair market value of the Company's  outstanding  Common
Stock is nominal.  The purchase price of the Common Stock purchased  pursuant to
this  reorganization  plan,  and the  exercise  price of the options to purchase
Common Stock issued  pursuant to this  reorganization  plan,  shall therefore be
$0.01 per share.  The number of shares of Common  Stock shown below gives effect
the 750-for-1 stock split effected or to be effected  pursuant to resolutions of
the Board of Directors  dated January 31, 1997, and no adjustment  shall be made
herein with respect to such stock split.



Name of Participant                         No. of Shares to be Purchased          Shares Subject to Options
- -------------------                         -----------------------------          -------------------------

                                                                                      
Jon A. Glydon                                      93,000                                62,000
Robert F. Szabad, Jr.                               6,000                                 4,000
Charles Flathers, Jr.                               6,000                                 4,000
Rita F. Kerr                                        6,000                                 4,000
Scott D. Burke                                      6,000                                 4,000
Patrick T. Dugan                                    6,000                                 4,000
Meredith M. Glydon                                  6,000                                 4,000
Tony Finn                                           2,000                                 8,000
Eric S. George                                      2,000                                 8,000
Alexander E. McAra                                  2,000                                 3,000
Susan C. Masure                                     1,200                                   800
Gregory L. Szabad                                     200                                   800
Michael Petersen                                    _____                                 1,000
James J. Redmon                                     _____                                 1,000







Name of Participant                         No. of Shares to be Purchased          Shares Subject to Options
- -------------------                         -----------------------------          -------------------------

Gregg Vukclic                                       _____                                 1,000
Timothy Hollobon                                    _____                                 1,000
James E. Roman                                      _____                                 1,000
Charles Mehrmann                                    _____                                 1,000
J. Mark Kelly                                       _____                                 1,000
                                                  136,400                               113,600
                                                  =======                               =======



Dated: January 31, 1997, but effective
       as of October 31, 1996                      EARTH AND OCEAN SPORTS, INC.

                                                   By: /s/ Jon A. Glydon
                                                      -------------------------
                                                       Title: