SCHEDULE 14A
                                 (Rule 14a-101)
                     INFORMATION REQUIRED IN PROXY STATEMENT

                            SCHEDULE 14A INFORMATION
           Proxy Statement Pursuant to Section 14(a) of the Securities
                    Exchange Act of 1934 (Amendment No. ___)

Filed by the Registrant /X/
Filed by a Party other than the Registrant / /

Check the appropriate box:
/ / Preliminary Proxy Statement               / / Confidential, for Use of the
/X/ Definitive Proxy Statement                    Commission Only (as permitted
/ / Definitive Additional Materials               by Rule 14a-6(e)(2))
/ / Soliciting Material under Rule 14a-12

                                AMERIANA BANCORP
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                (Name of Registrant as Specified in Its Charter)


- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)

Payment  of Filing Fee (Check the appropriate box):
/X/  No fee required.
/ /  Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and
     0-11.

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(2)  Aggregate number of securities to which transaction applies:

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/ /  Fee paid previously with preliminary materials:

/ /  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2)  and identify the filing for which the  offsetting  fee was paid
     previously.  Identify the previous filing by registration statement number,
     or the form or schedule and the date of its filing.

(1)  Amount previously paid:

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(4)  Date Filed:

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                         [AMERIANA BANCORP LETTERHEAD]

                                 April 16, 2004




Dear Shareholder:


     You are cordially invited to attend the Annual Meeting of Shareholders (the
"Annual  Meeting") of Ameriana Bancorp (the  "Company"),  to be held at the main
office of Ameriana Bank and Trust, SB, 2118 Bundy Avenue,  New Castle,  Indiana,
on Thursday, May 20, 2004, at 10:00 a.m.

     The attached notice of the Annual Meeting and proxy statement  describe the
formal  business  to be  transacted  at the  Annual  Meeting.  During the Annual
Meeting,  we will also report on the  operations  of the Company.  Directors and
officers of the Company will be present to respond to  appropriate  questions of
shareholders.

     Detailed  information  concerning our activities and operating  performance
during our fiscal year ended  December  31,  2003,  is  contained  in our annual
report, which is also enclosed.

     Please sign,  date and  promptly  return the  enclosed  proxy card.  If you
attend the Annual  Meeting,  you may vote in person even if you have  previously
mailed a proxy card.

     We look forward to seeing you at the Annual Meeting.


                                  Sincerely,

                                  /s/ Harry J. Bailey

                                  Harry J. Bailey
                                  President and Chief Executive Officer






                                AMERIANA BANCORP
                                2118 Bundy Avenue
                            New Castle, Indiana 47362

- --------------------------------------------------------------------------------
                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                           To Be Held on May 20, 2004
- --------------------------------------------------------------------------------

     The Annual  Meeting of  Shareholders  (the  "Annual  Meeting")  of Ameriana
Bancorp (the "Company") will be held at 2118 Bundy Avenue, New Castle,  Indiana,
on Thursday, May 20, 2004, at 10:00 a.m.

     A Proxy Card and a Proxy Statement for the Annual Meeting are enclosed.

     The Annual Meeting is for the purpose of considering and acting upon:

     1.   The election of two directors of the Company;

     2.   The  ratification  of the  appointment of BKD, LLP as auditors for the
          Company for the fiscal year ending December 31, 2004; and

     3.   Such other matters as may properly  come before the Annual  Meeting or
          any adjournments thereof.

     NOTE:  The Board of  Directors  is not aware of any other  business to come
before the Annual Meeting.

     Any action may be taken on any one of the foregoing proposals at the Annual
Meeting  on the date  specified  above,  or on any date or  dates to  which,  by
original or later adjournment, the Annual Meeting may be adjourned. Shareholders
of  record at the  close of  business  on April 2,  2004,  are the  shareholders
entitled to vote at the Annual Meeting and any adjournments thereof.

     You are  requested to fill in and sign the enclosed  form of proxy which is
solicited  by the Board of  Directors  and to mail it promptly  in the  enclosed
envelope.  The  proxy  will not be used if you  attend  and  vote at the  Annual
Meeting in person.

                                BY ORDER OF THE BOARD OF DIRECTORS

                                /s/ Nancy A. Rogers

                                Nancy A. Rogers
                                Secretary

New Castle, Indiana
April 16, 2004



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IMPORTANT:  THE PROMPT  RETURN OF PROXIES  WILL SAVE THE  COMPANY THE EXPENSE OF
FURTHER  REQUESTS  FOR  PROXIES  IN ORDER TO INSURE A QUORUM.  A  SELF-ADDRESSED
ENVELOPE IS ENCLOSED FOR YOUR  CONVENIENCE.  NO POSTAGE IS REQUIRED IF MAILED IN
THE UNITED STATES.
- --------------------------------------------------------------------------------


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                                 PROXY STATEMENT
                                       OF
                                AMERIANA BANCORP
                                2118 BUNDY AVENUE
                            NEW CASTLE, INDIANA 47362


- --------------------------------------------------------------------------------
                         ANNUAL MEETING OF SHAREHOLDERS
                                  May 20, 2004
- --------------------------------------------------------------------------------

     This Proxy  Statement is furnished in connection  with the  solicitation of
proxies by the Board of Directors of Ameriana Bancorp (the "Company") to be used
at the Company's Annual Meeting of Shareholders  (the "Annual  Meeting"),  which
will be held at the main office of its wholly owned  subsidiary,  Ameriana  Bank
and Trust, SB (the "Bank"), 2118 Bundy Avenue, New Castle, Indiana, on Thursday,
May 20, 2004,  at 10:00 a.m. The  accompanying  notice of meeting and this Proxy
Statement are being first mailed to shareholders on or about April 16, 2004.

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                        VOTING AND REVOCATION OF PROXIES
- --------------------------------------------------------------------------------

     Shareholders  who  execute  proxies  retain the right to revoke them at any
time. Unless so revoked, the shares represented by such proxies will be voted at
the Annual  Meeting  and all  adjournments  thereof.  Proxies  may be revoked by
written notice to the Secretary of the Company or by the filing of a later-dated
proxy  prior  to a vote  being  taken on a  particular  proposal  at the  Annual
Meeting.  A  written  notice  of  revocation  of a proxy  should  be sent to the
Secretary,  Ameriana Bancorp,  2118 Bundy Avenue, New Castle,  Indiana 47362 and
will be effective if received by the Secretary  prior to the Annual  Meeting.  A
previously  submitted  proxy will also be revoked if a  shareholder  attends the
Annual Meeting and votes in person.  Proxies solicited by the Board of Directors
will be  voted  in  accordance  with  the  directions  given  therein.  Where no
instructions are indicated, proxies will be voted for the nominees for directors
set  forth  below and in favor of the other  proposals  set forth in this  Proxy
Statement  for  consideration  at the  Annual  Meeting.  Any  proxies  marked as
abstentions  will not be counted as votes cast. In addition,  any shares held in
street  name which have been  designated  by brokers on proxy cards as not voted
will not be counted as votes  cast.  Any  proxies  marked as  abstentions  or as
broker  non-votes  will,  however,  be treated as shares present for purposes of
determining whether a quorum is present.

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                    VOTING SECURITIES AND SECURITY OWNERSHIP
- --------------------------------------------------------------------------------

     Shareholders  of record as of the close of  business  on April 2, 2004 (the
"Record  Date") are  entitled  to one vote for each  share then held.  As of the
Record Date, the Company had 3,148,788  shares of common stock,  par value $1.00
per share (the "Common Stock"), issued and outstanding.  The presence, in person
or by proxy,  of at least a  majority  of the  total  number of shares of Common
Stock  outstanding and entitled to vote will be necessary to constitute a quorum
at the Annual Meeting.





     The following  table sets forth  information as of the Record Date (i) with
respect to any person who was known to the Company to be the beneficial owner of
more than five percent (5%) of the Common Stock, and (ii) as to the Common Stock
beneficially owned by each director of the Company, by each executive officer of
the Company named in the "Summary Compensation Table" below and by all directors
and executive officers of the Company as a group. All beneficial ownership is by
sole voting and investment power, except as otherwise indicated.



                                                      As of Record Date
                                                         Amount and
                                                          Nature of
                                                         Beneficial                   Percent of
              Beneficial Owner                          Ownership (1)              Common Stock (2)
              ----------------                          -------------              ----------------
                                                                                   
              Harry J. Bailey                              68,766                        2.17%
              Donald C. Danielson                         108,657                        3.45%
              Charles M. Drackett, Jr.                     18,480                         .59%
              R. Scott Hayes                               30,600                         .97%
              Michael E. Kent                              25,300                         .80%
              Paul W. Prior                               118,431                        3.74%
              Ronald R. Pritzke                            22,122                         .70%
              Timothy G. Clark                             31,100                         .98%
              Bradley L. Smith                              4,000                         .13%

              All Directors and Executive                 515,121                       15.59%
                Officers as a Group (15 persons)

              Jeffrey L. Gendell                          194,527 (3)                     6.2%
              Tontine Financial Partners, L.P.
              Tontine Management, L.L.C
              55 Railroad Avenue, 3rd Floor
              Greenwich, CT 06830


- ---------------------

(1)  As to the  Company's  directors  and  named  executive  officers,  includes
     23,351, 0, 8,800, 8,800, 8,800, 8,250, 8,800, 21,500 and 4,000 shares which
     may be acquired by Messrs. Bailey, Danielson, Drackett, Hayes, Kent, Prior,
     Pritzke,  Clark and Smith,  respectively,  and 153,865  shares which may be
     acquired  by all  directors  and  executive  officers  as a group  upon the
     exercise  of stock  options  which  are  exercisable  within 60 days of the
     Record Date.
(2)  In  calculating  the percentage  ownership of any individual or group,  the
     number of  shares of Common  Stock  outstanding  is deemed to  include  any
     shares which the  individual  or group may acquire  through the exercise of
     options exercisable within 60 days as of the Record Date.
(3)  Jeffrey  L.  Gendell,   Tontine  Financial   Partners,   L.P.  and  Tontine
     Management,   L.L.C.  collectively  reported  shared  or  sole  voting  and
     dispositive  power with respect to 194,527  shares of the Company's  Common
     Stock on a Schedule 13D/A dated as of January 8, 2004.

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                       PROPOSAL I -- ELECTION OF DIRECTORS
- --------------------------------------------------------------------------------

     The Board of Directors of the Company is comprised of seven  members and is
divided  into three  classes as nearly  equal in number as  possible.  Directors
serve for  staggered  three-year  terms with one class  standing for election at
each annual meeting. At the Annual Meeting, two current directors will stand for
election.  The Board of Directors has nominated  Donald C. Danielson and Paul W.
Prior to serve as directors for the terms indicated below. Directors are elected
by a plurality of the votes cast. If any nominee is unable to serve,  the shares
represented  by all  valid  proxies  will  be  voted  for the  election  of such
substitute  director as the Board of Directors may recommend.  At this time, the
Board knows of no reason why any nominee might be unable to serve.

                                       2




     The  following  table sets  forth for each  nominee  and for each  director
continuing in office,  such person's name and age and the year he first became a
director of the Company.



                                                                         Year First
                                                                         Elected or            Current
                                                                          Appointed             Term
          Name                                 Age (1)                    Director            To Expire
          ----                                 -------                    --------            ---------
                                                                                         
                                    BOARD NOMINEES FOR A TERM TO EXPIRE IN 2007

          Donald C. Danielson                    84                         1989                2004

          Paul W. Prior                          82                         1989                2004

                                          DIRECTORS CONTINUING IN OFFICE

          Harry J. Bailey                        61                         1989                2005

          Charles M. Drackett, Jr.               53                         1989                2005

          Ronald R. Pritzke                      56                         1992                2005

          R. Scott Hayes                         57                         1989                2006

          Michael E. Kent                        63                         1989                2006




- ---------------------
(1)  At December 31, 2003.

     Listed below is certain information about the directors of the Company.

     DONALD C.  DANIELSON is Vice  Chairman of City  Securities  Corporation  of
Indianapolis.  He served on the Board of Trustees of Indiana  University  for 21
years and was  Chairman of the Board for 11 years.  He  currently is a member of
the James Whitcomb Riley Children's Foundation Board of Governors, a Director of
the  Indiana  University  Foundation,  Indiana  Chamber  of  Commerce,  National
Fellowship of Christian Athletes,  Indiana Basketball Hall of Fame, Henry County
Community   Foundation  and  Chairman  of  the  Board  for  the  Walther  Cancer
Foundation.  He served as a member of President Bush's Credit Standards Advisory
Committee in 1991. He has been a Director of the Bank since 1971 and Director of
the Company since its formation.

     PAUL W. PRIOR is the Chairman of the Boards of the Company and the Bank. He
joined the Bank as Chairman of the Board,  President and Chief Executive Officer
in January  1973,  after having  served  another  savings  institution  as Chief
Executive  Officer for 20 years. He became Chairman of the Board,  President and
Chief Executive Officer of the Company at the time of its formation in 1989. Mr.
Prior  served as  National  Chairman  of the  United  States  League of  Savings
Institutions  in 1984.  He is a life  member  of the Board of  Directors  of the
Indiana Chamber of Commerce.

     HARRY J.  BAILEY has been  President  of the Company and the Bank since May
1990, and was appointed Chief Executive Officer in December 1990. Mr. Bailey had
been the Executive  Vice  President and Chief  Operating  Officer of the Company
since its formation in 1989 and of the Bank since  February  1984. He has been a
Director  of the Bank  since  1987  and a  Director  of the  Company  since  its
formation.  From June 1983 to January 1984, Mr. Bailey, an attorney,  acted as a
consultant  to financial  institutions  and for 15 years  before,  served in the
legal  department  and as  operations  officer  for thrift  institutions  in the
Chicago area. He is a Trustee of the Henry County Memorial Hospital, Director of
the New Castle/Henry County Economic Development  Corporation,  is a past member
of the Board of Directors of the Federal  Home Loan Bank of  Indianapolis,  past
Chairman and Director of the Indiana Bankers  Association,  and past Director of
the Henry County Community Foundation.

     CHARLES M. (KIM) DRACKETT,  JR. is Chairman,  President and General Manager
of Fairholme  Farms Inc. in Lewisville,  Indiana.  He is a graduate of Dartmouth
College,  the Indiana  Institute of Food and Nutrition in

                                       3


Indianapolis and the Purdue University Short Course in Agriculture. Mr. Drackett
currently serves as a Trustee of the Indiana Pork Producers Association and just
completed  his term as a Director of The  Cincinnati  Nature Center where he was
Chairman of its Agricultural Operations Committee. He has been a Director of the
Bank since 1989 and Director of the Company since its formation.

     RONALD  R.  PRITZKE  is a  partner  in the law  firm  Pritzke  &  Davis  in
Greenfield,  Indiana.  He is past President of the Greater Greenfield Chamber of
Commerce.  He is also a founding member,  past President and served for the past
twelve years on the Hancock County Community  Foundation Board. In addition,  he
is a founding  member and past  President of Regreening  Greenfield,  Inc. and a
co-founding  member and  Director of PARCS,  Inc.  (Park  Advocacy  Research and
Conservation  Society).  Mr. Pritzke served as a member of the Greenfield Public
Library  Board for ten years.  He is a former member of the Board of the Hancock
County Cancer  Society.  Mr.  Pritzke has been a Director of the Company and the
Bank since his appointment in December 1992.

     R.  SCOTT  HAYES is a  partner  in Hayes  Copenhaver  Crider,  New  Castle,
Indiana,  the law firm which  serves as General  Counsel to the  Company.  He is
President of the Henry County Redevelopment  Commission. He is past Chairman and
a Director of the New  Castle/Henry  County  Economic  Development  Corporation,
President of the Board of Trustees of  Wittenbraker  YMCA and a Director of BETA
MU Chapter House Association, Inc. He has been a Director of the Bank since 1984
and Director of the Company since its formation.

     MICHAEL E. KENT is a private  investor.  Prior to his retirement in January
1996,  Mr.  Kent  was  Chairman,   President  and  Chief  Executive  Officer  of
Modernfold,  Inc. He was past President and is currently an Advisory Director of
the Alumni Board of the Department of Mechanical  and Industrial  Engineering at
the  University  of Illinois.  He has been a Director of the Bank since 1987 and
Director of the Company since its formation.

     The Board of Directors has determined that each of the following  directors
meet the  definition  of  "independent"  set  forth in Rule  4200(a)(15)  of the
National Association of Securities Dealers' Manual: Donald C. Danielson, Paul W.
Prior,  Charles M. Drackett,  Jr., Ronald R. Pritzke, R. Scott Hayes and Michael
E. Kent.  Since the Common  Stock of the  Company is quoted on The Nasdaq  Stock
Market,  Inc., the Company is required to have a Board of Directors  composed in
the majority of independent  directors.  The Company is in compliance  with this
listing  standard.  The only  director who does not meet the NASD  definition of
"independent"  is  Harry J.  Bailey,  who is the  Chief  Executive  Officer  and
President of the Company and the Bank.

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                MEETINGS AND COMMITTEES OF THE BOARD OF DIRECTORS
- -------------------------------------------------------------------------------

     The  Board of  Directors  of the  Company  conducts  its  business  through
meetings of the Board and its committees.  During the fiscal year ended December
31, 2003,  the Company's  Board of Directors held twelve  regular  meetings.  No
director of the  Company  attended  fewer than 75% of the total  meetings of the
Board of Directors  and  committees  on which such  director  served during this
period.  Each member of the Board of  Directors  of the Company also serves as a
member of the Board of Directors of the Bank and various committees thereof.

     The  Company's  Board  of  Directors  has  an  Audit  Committee,  which  is
responsible  for the review and  evaluation  of the  Company's  annual audit and
related  financial  matters.  This  committee  consists  of  Chairman  Kent  and
Directors  Drackett  and  Pritzke.  The  members  of  the  Audit  Committee  are
"independent,"  as defined in Rule  4200(a)(15)  of the National  Association of
Securities  Dealers' listing  standards and as defined in Section  10A(m)(3) and
Rule 10A-3 of the  Securities  Exchange Act of 1934,  as amended (the  "Exchange
Act").  The Board of Directors  has  determined  that Director Kent is the audit
committee  member  with  "financial  sophistication"  as  defined  by NASD  Rule
4250(d)(2)(A).  However,  the Board has also  determined  that neither  Director
Kent,  nor any other member of the Audit  Committee,  has the attributes to meet
the  definition  of an "audit  committee  financial  expert"  as defined in Item
401(h)  of  Regulation  S-K.  Therefore,  the  Company  does not have an  "audit
committee  financial  expert"  serving  on its  audit  committee.  The  Board of
Directors has  determined  that by satisfying  the  requirements  of the listing
standards of the National Association of Securities Dealers with a member of the
audit   committee   that   has   the   requisite   "financial    sophistication"
qualifications,  the  Company's  Audit  Committee  has the  financial  expertise
necessary to fulfill the duties and the obligations of the audit committee.  The
Board of Directors has concluded that the appointment of an additional  director
to the Audit Committee is not necessary at this time.

                                       4


     The  Company's  Board of  Directors  has adopted a written  charter for the
Audit  Committee,  which was recently amended and is attached hereto as Annex A.
The Audit Committee met six times during fiscal 2003.

     All of the  directors of the Company who are  "independent",  as defined in
NASD Rule  4200(a)(15),  and who are not  nominees for any given year act as the
Company's  nominating  committee  for the annual  selection  of its nominees for
election as directors that year.  The nominating  committee met one time in this
capacity during fiscal 2003. For this year's Annual  Meeting,  the directors who
are serving on the nominating committee are: Charles M. Drackett, Jr., Ronald R.
Pritzke,  R. Scott Hayes and Michael E. Kent. The Board of Directors has adopted
a charter  for its  nominating  committee  which is  included as Annex B hereto,
which will apply to director nominations commencing in 2005.

     In its  deliberations,  the  nominating  committee  considers a candidate's
knowledge of the banking  business and  involvement  in community,  business and
civic  affairs,  and also  considers  whether the  candidate  would  provide for
adequate  representation  of the Company's market area. Any nominee for director
made by the nominating committee must be highly qualified with regard to some or
all the attributes listed in the preceding sentence.  In searching for qualified
director  candidates to fill vacancies on the Board,  the  nominating  committee
solicits  its  then  current  directors  for the  names of  potential  qualified
candidates.  The nominating committee may also ask its directors to pursue their
own business  contacts for the names of potentially  qualified  candidates.  The
nominating  committee  would  then  consider  the  potential  pool  of  director
candidates, select the top candidate based on the candidates' qualifications and
the nominating  committee's  needs, and conduct a thorough  investigation of the
proposed  candidate's  background  to ensure there is no past history that would
cause the  candidate  not to be qualified to serve as a director of the Company.
In the event a stockholder has submitted a proposed nominee,  in accordance with
the  procedures  in the  Company's  Articles of  Incorporation,  the  nominating
committee  would  consider the proposed  nominee,  along with any other proposed
nominees  recommended by individual  directors,  in the same manner in which the
nominating  committee  would evaluate  nominees for director  recommended by the
Board of Directors.

     The nominating  committee will consider  recommendations  for directorships
submitted by  shareholders.  Shareholders  who wish the nominating  committee to
consider their  recommendations for nominees for the position of director should
submit their  recommendations in writing to the nominating  committee in care of
the Secretary,  Ameriana Bancorp, 2118 Bundy Avenue, New Castle,  Indiana 47362.
Each such written  recommendation must set forth (i) the name of the recommended
candidate,  (ii)  the  number  of  shares  of  stock of the  Company  which  are
beneficially  owned  by  the  shareholder  making  the  recommendation  and  the
recommended  candidate,  and  (iii)  a  detailed  statement  explaining  why the
shareholder believes the recommended  candidate should be nominated for election
as a director.  In addition,  the shareholder  making such  recommendation  must
promptly provide any other  information  reasonably  requested by the nominating
committee.  In order to be considered by the nominating committee for nomination
for election at an annual meeting of shareholders,  the  recommendation  must be
received by the January 1 preceding  that  annual  meeting.  Recommendations  by
shareholders  that are made in accordance with these procedures will receive the
same  consideration  given to  other  candidates  recommended  by  directors  or
executive management.

BOARD  POLICIES  REGARDING  COMMUNICATIONS  WITH  THE  BOARD  OF  DIRECTORS  AND
ATTENDANCE AT ANNUAL MEETINGS

     The Board of Directors  maintains a process for shareholders to communicate
with the Board of Directors.  Shareholders wishing to communicate with the Board
of Directors should send any  communication to the Secretary,  Ameriana Bancorp,
2118 Bundy Avenue, New Castle,  Indiana 47362. Any such communication must state
the  number  of  shares   beneficially  owned  by  the  shareholder  making  the
communication.  The Secretary will forward such  communication to the full Board
of  Directors  or  to  any   individual   director  or  directors  to  whom  the
communication  is  addressed   unless  the   communication  is  unduly  hostile,
threatening, illegal or similarly inappropriate, in which case the Secretary has
the  authority to discard the  communication  or take  appropriate  legal action
regarding the communication.

     The Company does not have a policy  regarding  Board member  attendance  at
annual meetings of  shareholders.  All of the Company's  directors  attended the
Company's 2003 annual meeting of shareholders.

                                       5


     COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION.  The Company's
Board of  Directors  has also  appointed a Committee on  Compensation  and Stock
Options, which serves as the Company's Compensation Committee and is responsible
for administering the wage, salary and stock option plans of the Company and the
Bank.  This  committee  consists of Chairman  Danielson and Directors  Hayes and
Kent, each of whom are "independent" as defined in NASD Rule 4200(a)(15). During
the past fiscal year, Mr. Hayes' law firm has performed services for the Company
and the Bank. See "Transactions  with Management." This committee met four times
during fiscal 2003.

     The Company and the Bank had no "interlocking"  relationships  that existed
during the year ended  December 31, 2003 in which (i) any  executive  officer of
the Company or the Bank  served as a member of the  compensation  committee  (or
other board committee performing  equivalent functions or, in the absence of any
such committee, the entire board of directors) of another entity (other than the
Bank  and  the  Company),   one  of  whose  executive  officers  served  on  the
Compensation Committee of the Company or the Bank, (ii) any executive officer of
the  Company or the Bank served as a director  of another  entity,  one of whose
executive  officers served on the  Compensation  Committee of the Company or the
Bank,  or (iii) any  executive  officer of the  Company or the Bank  served as a
member of the  compensation  committee  (or  other  board  committee  performing
equivalent functions or, in the absence of any such committee,  the entire board
of  directors) of another  entity (other than the Company and the Bank),  one of
whose  executive  officers served as a member of the Company or the Bank's Board
of Directors.

- -------------------------------------------------------------------------------
                              DIRECTOR COMPENSATION
- -------------------------------------------------------------------------------

     DIRECTORS  FEES. All of the members of the Company's Board of Directors are
also members of the Bank's Board of Directors.  The Company's directors,  except
the Chairman,  receive fees of $6,600 annually.  The Company's Chairman receives
fees of $12,600.  The Bank's directors receive annual fees of $6,000 in addition
to $500 for each Board meeting they attend.  Employees who serve as directors do
not receive  directors' fees. The Bank's directors,  except employee  directors,
also received fees of $300 for each Board committee meeting they attended.

     DIRECTOR  SUPPLEMENTAL  RETIREMENT  PROGRAM. In order to provide retirement
benefits  for  non-employee  directors,  the Bank  has  established  a  director
supplemental  retirement program that became effective June 4, 1999. Pursuant to
the program,  the Bank has established a pre-retirement  account for the benefit
of each non-employee  director,  which is increased or decreased each year by an
amount  equal to the  difference  between the  after-tax  earnings on  specified
adjustable  life insurance  contracts less that year's premium  expense and less
the Bank's cost of funds expense on premiums paid to date (the "Index Retirement
Benefit").  If the director continues in office until normal retirement age (the
later of 65 or five years from the effective  date of the  program),  he will be
entitled  to  receive  the  balance in his  pre-retirement  account in ten equal
annual  installments,  plus any additional Index Retirement  Benefit accruing to
his account for each year  thereafter.  In the event of  disability,  a director
will become 100% vested and entitled to immediately  begin receiving  retirement
benefits.  In the event of a director's  death,  the remaining unpaid balance of
his account shall be paid in a lump sum to his  designated  beneficiaries.  If a
director resigns prior to normal  retirement age, he will be entitled to receive
a percentage of the balance in his  pre-retirement  account plus a percentage of
the Index Retirement Benefit accruing thereafter. The applicable percentage will
be equal to 10% times his number of years of  service  up to 100%.  In the event
his service is terminated  following a change in control, he will be entitled to
receive his  benefits at normal  retirement  age as if he had been  continuously
serving until that time.  For purposes of the Director  Supplemental  Retirement
Program,  a change in  control  will occur if any  corporation,  person or group
acquires  more than 25% of the  voting  stock of the  Company  or the  Bank.  At
December 31, 2003, the balances in the pre-retirement accounts of Messrs. Prior,
Danielson,  Drackett,  Hayes, Kent and Pritzke were $138,794,  $90,854, $38,555,
$72,241,  $207,918 and $45,857,  respectively.  Prior  service cost has not been
allocated against the individual balances.

     In order to fund the  benefits  payable  under  the  Director  Supplemental
Retirement  Program,  the Bank has  purchased  life  insurance  policies on each
director.  The policies are  designed to offset the  program's  costs during the
lifetime  of the  participant  and  to  provide  complete  recovery  of all  the
program's  costs  at  their  death.  The  Bank has  entered  into  split  dollar
agreements with each of the directors pursuant to which their  beneficiaries are
entitled to a death benefit equal to 80% of the net-at-risk insurance portion of
the policy proceeds (total proceeds less cash value of the policy) if a director
dies while  serving on the Board or has  retired or  terminated  service  due to
disability.  If a

                                       6


director is otherwise not serving on the Board at his death,  his  beneficiaries
will be entitled to a reduced death benefit.

- -------------------------------------------------------------------------------
                             EXECUTIVE COMPENSATION
- -------------------------------------------------------------------------------

     SUMMARY  COMPENSATION  TABLE.  The following  table sets forth  information
regarding cash and noncash  compensation for each of the last three fiscal years
awarded to or earned by (i) the Company's Chief Executive Officer,  and (ii) the
two  other  most  highly   compensated   executive  officers  ("Named  Executive
Officers") of the Company and  subsidiaries  who were serving as such at the end
of the  fiscal  year and whose  total  salary  and  bonus for the year  exceeded
$100,000  for  services  rendered  in all  capacities  to the  Company  and  its
subsidiaries.



                                                        Annual Compensation
                                               --------------------------------------      All Other
Name and Principal Position          Year      Salary     Bonus      Other Annual (1)    Compensation
- ---------------------------         ------     ------     -----      ----------------    ------------
                                                                              
Harry J. Bailey                     2003    $ 267,000     $     --     $      --          $ 2,548 (2)
  President and Chief Executive     2002      267,000           --            --            2,094
  Officer of the Company            2001      255,000       57,000            --            1,970
  and the Bank

Timothy G. Clark                    2003    $ 157,500     $     --     $      --          $   635 (2)
  Executive Vice President and      2002      157,500           --            --              569
  Chief Operating Officer of the    2001      147,500       26,500            --              533
  Company and the Bank

Bradley L. Smith *                  2003    $ 112,500     $     --     $      --          $    --
  Senior Vice President -           2002      105,000           --            --               --
  Treasurer of the Company
  and the Bank


- -----------
*    Mr. Smith  commenced his employment  with the Company and the Bank on April
     10, 2002.
(1)  The  value of  perquisites  and  personal  benefits  received  by any named
     executive officer did not exceed the lesser of $50,000 or 10% of salary and
     bonus in 2003, 2002 or 2001.
(2)  Consists of income attributable to split dollar plan agreement.

     The Company did not grant any stock options or stock appreciation rights in
2003.

     YEAR-END  OPTION  VALUES.   The  following  table  sets  forth  information
regarding the number and value of options held by the Named  Executive  Officers
at the end of 2003. No Named Executive Officer exercised options during the last
fiscal year.



                            Number of Value of
                          Securities Underlying                            Exercisable
                           Unexercised Options                        In-the-Money Options
                               at Year-End                               at Year-End (1)
                       -------------------------------            -----------------------------
Name                   Exercisable       Unexercisable            Exercisable     Unexercisable
- ----                   -----------       -------------            -----------     -------------
                                                                             
Harry J. Bailey          23,851               --                     $7,246         $     --
Timothy G. Clark         21,500               --                      1,250               --
Bradley L. Smith          4,000            4,000                      1,000            1,000


- ---------------
(1)  Options are considered  in-the-money  if the market value of the underlying
     securities exceeds the exercise price of the options.

     EMPLOYMENT AND OTHER  AGREEMENTS.  The Bank has employment  agreements with
Harry J. Bailey as President and Chief  Executive  Officer,  Timothy G. Clark as
Chief  Operating  Officer  and  Bradley  L.  Smith as Chief  Financial  Officer,
respectively.  The agreements  currently  provide for minimum annual salaries of
$267,000,  $166,000 and $119,000,  respectively,  and terms of three years. Each
agreement  provides for annual salary review by the Board of Directors,  as well
as inclusion  of the  executives  in any  discretionary  bonus plans,  customary
fringe

                                       7


benefits,  vacation  and sick leave.  The  agreements  provide that the Bank may
terminate  the  executives  at any time. In the event an executive is terminated
for a reason other than "cause," as defined in the agreements, normal retirement
or disability,  the Bank will continue to pay the executive (or his  beneficiary
or estate) at his highest  monthly  salary rate for the remainder of the term of
the  agreement,  provided  that the total of such payments does not exceed three
times his annual rate of salary as of the date of termination.

     Each of these  agreements  provides  that in the event of  disability,  the
executive  shall  continue to receive their full  compensation  for the first 18
months from the date of such  disability,  at which time the Bank may  terminate
the agreement and the executive  shall receive 60% of his monthly  salary at the
time he became disabled until the earlier of his death or his normal  retirement
date under the Bank's pension plan.  The  agreements  provide that these amounts
shall be offset by any amounts paid to the executives under any other disability
program maintained by the Bank.

     The  agreements  further  provide that if: (a) after a change in control of
the  Bank  or the  Company,  the  Bank  (i)  terminates  the  employment  of the
executives  for any reason  other than cause,  retirement  or  disability,  (ii)
otherwise changes the present capacity or circumstances of their employment,  or
(iii)  reduces  their  responsibilities,  authority,  compensation  or  benefits
(including,  in the case of Mr. Bailey,  the failure to elect or re-elect him to
the  Board  of  Directors  of the Bank or the  Company)  without  their  written
consent;  (b) the executive  voluntarily  terminates their employment  within 30
days  following  a change in  control;  or (c) during the period  beginning  six
months  before a change in control and ending on the later of one year after the
change in control or the expiration date of the agreement,  the Bank changes the
present   capacity  or  circumstances  of  their  employment  or  reduces  their
responsibilities, authority, compensation or benefits (including, in the case of
Mr.  Bailey,  the failure to elect or re-elect  him to the Board of Directors of
the Bank or the Company) without their written consent,  the Bank shall promptly
pay the  executives  a sum equal to 2.99 times the average  annual  compensation
paid to them for the five most recent  taxable years ending before the change in
control,  subject to such  reduction  as may be  required to prevent the payment
from being  deemed an  "excess  parachute  payment"  under  Section  280G of the
Internal  Revenue  Code of 1986.  "Change in  control"  generally  refers to the
acquisition  by any person or entity of the ownership or power to vote more than
25% of the Company's stock, the ability to control the election of a majority of
the Bank's or the Company's directors, controlling influence over the management
or policies of the Bank or the Company by any person or group or a change in the
majority  of the  Board of  Directors  over any  two-year  period  which was not
approved by two-thirds of the incumbent  directors.  In the event of termination
of employment in connection  with a change in control which would  activate such
severance payment provisions,  the estimated amounts payable to Messrs.  Bailey,
Clark and Smith would be $755,872,  $439,231 and $325,162,  respectively,  based
upon their compensation during the five years ended December 31, 2003.

     PENSION PLAN.  The  following  table shows the  estimated  annual  benefits
payable under the Bank's defined-benefit  pension plan based upon the respective
years-of-service and compensation indicated below as calculated under the plan.



           Average of High                           Years of Service at Age 65
              Five Years           ----------------------------------------------------------------
            Compensation              5          10             20             30              40
            -------------          -------     ------         ------         ------          ------
                                                                                
              $  50,000           $ 3,800      $ 7,500        $15,000        $22,500        $ 30,000
                 75,000             5,600       11,300         22,500         33,800          45,000
                100,000             7,500       15,000         30,000         45,000          60,000
                150,000            11,300       22,500         45,000         67,500          90,000
                200,000            15,000       30,000         60,000         90,000         120,000



     The compensation  covered by the plan consists of the employee's salary and
bonus (as set forth under  "Annual  Compensation"  in the  Summary  Compensation
Table above) up to applicable  legal limits ($200,000 for the 2002 plan year and
$200,000 for the 2003 plan year). As of December 31, 2003, Messrs. Bailey, Clark
and Smith  had 20, 6 and 1 year(s)  of  service,  respectively,  under the plan.
Participants  are not  eligible  for  benefits  under the plan  until  they have
completed  five years of service.  Benefits  under the plan are  computed on the
basis of compensation  and years of service and are not subject to any deduction
for social security or other offset amounts.

                                       8


     EXECUTIVE  SUPPLEMENTAL   RETIREMENT  PLAN.  In  order  to  supplement  the
retirement benefits to which executive officers are entitled under the Company's
pension  plan,  the Bank entered into  executive  supplemental  retirement  plan
agreements with Messrs. Bailey and Clark effective February 23, 1999, as amended
effective  November 24,  2003.  The  agreements  with the  executives  establish
pre-retirement   accounts  similar  to  those  established  under  the  Director
Supplemental Retirement Program agreements described in "Director Compensation."
If the  executives  remain in the employment of the Bank until age 65, they will
be entitled to receive the balance in their  pre-retirement  account in 10 equal
annual  installments plus any additional Index Retirement Benefits accruing each
year  thereafter.  In the event of disability,  the executives  will become 100%
vested in their  accounts  and entitled to  immediately  begin  receiving  their
retirement benefits. In the event of the executive's death, the remaining unpaid
balance  of  his  account  shall  be  paid  in a  lump  sum  to  his  designated
beneficiaries.  If the  executive  voluntarily  resigns,  he will be entitled to
receive 5% times the number of full years that he served the Bank from  February
23, 2004 (to a maximum of 100%) times the balance in his pre-retirement  account
payable  over 10 years  in  equal  installments  commencing  when the  executive
attains 65 years of age. In addition to these  payments,  the executive  will be
entitled to receive  each year for the period,  beginning in the year he attains
age 65 until his  death,  5% times the  number of full  years that he served the
Bank since  February 23, 2004 (to a maximum of 100%) times the Index  Retirement
Benefit for each year. If the executive is terminated without cause prior to age
65, he will be  entitled  to receive  10% times the number of full years that he
served the Bank (to a maximum of 100%) times the  balance in his  pre-retirement
account payable in equal  installments  over the course of 10 years,  commencing
when the executive  attains 65 years of age. In addition to these payments,  the
executive  is entitled to receive,  each year  beginning in the year in which he
attains  age 65 until his  death,  10% times the  number of full  years  that he
served the Bank (to a maximum of 100%)  times the Index  Retirement  Benefit for
each year.  In the event the  executives  are  terminated  following a change in
control,  they will be entitled to receive  their  benefits at age 65 as if they
had been continuously  employed until age 65. For purposes of the agreements,  a
change in control will occur if any  corporation,  person or group acquires more
than 25% of the voting  stock of the  Company or the Bank.  If an  executive  is
discharged  at any time for  cause,  he will  forfeit  all  benefits  under  the
agreements. At December 31, 2003, the balances in the pre-retirement accounts of
Messrs. Bailey and Clark were $765,276 and $55,356  respectively.  Prior service
cost has not been allocated against the individual balances.

     In order to fund the  benefits  payable  under the  Executive  Supplemental
Retirement  Plan,  the Bank has purchased  variable life  insurance  policies on
Messrs.  Bailey and Clark.  The policies  are  designed to offset the  program's
costs during the lifetime of the participant and to provide complete recovery of
all the  program's  costs at their  death.  The Bank is the sole  owner of these
policies and has exclusive  rights to the cash surrender  value. The Company has
entered  into  split  dollar  agreements  with the  executives  similar to those
entered into with directors.

REPORT OF COMMITTEE ON COMPENSATION AND STOCK OPTIONS

     The  Committee  on  Compensation  and  Stock  Options  (the   "Compensation
Committee") of the Board of Directors is composed  entirely of directors who are
independent   as  defined  in  NASD  Rule   4200(a)(15)   and  it  has   overall
responsibility to review and recommend  compensation  plans and structure to the
Board  with  respect  to  the  Company's  executive  compensation  policies.  In
addition,   the  Compensation  Committee  recommends  on  an  annual  basis  the
compensation  to be paid to the Chief  Executive  Officer  and each of the other
executive  officers  of the  Company.  The  Committee  also  reviews  and  makes
recommendations  on annual cash bonus programs,  long-term  incentive  programs,
grants  of stock  options  and  other  executive  benefits.  The  Committee  has
available to it access to independent compensation data.

     The  Compensation  Committee's  executive  compensation  philosophy  is  to
provide competitive levels of compensation,  integrate management's pay with the
achievement  of the Company's  annual and long-term  performance  goals,  reward
exceptional   corporate   performance,   recognize  individual   initiative  and
achievement  and  assist the  Company  in  attracting  and  retaining  qualified
management.  Management  compensation  is  intended to be set at levels that the
Compensation  Committee  believes is  consistent  with  others in the  Company's
industry,  with attention given to rewarding management based upon the Company's
level of performance.

     The Compensation  Committee  endorses the position that equity ownership by
management is beneficial in aligning management's and shareholders' interests in
the enhancement of shareholder value.

                                       9


     Base  salaries  for  all  employees  are   determined  by  evaluating   the
responsibilities  of the  position  held  and by  reference  to the  competitive
marketplace  for talent,  including a comparison of base salaries for comparable
positions at comparable companies within the banking industry. Minimum, midpoint
and maximum levels are then  established  within the base salary ranges that are
used to recognize the performance of an individual.

     Annual  salary   adjustments  are  determined  by  evaluating   changes  in
compensation in the marketplace, the performance of the company, the performance
of the executive and any increased  responsibilities  assumed by the  executive.
Above-average  performance is recognized and rewarded by placing an executive at
a higher level in the salary  range.  Based on the  Company's  performance  this
year, Mr. Bailey, Chief Executive Officer,  informed the Compensation  Committee
that he would not accept a raise.

     The  Company  has an annual  incentive  plan for  executive  officers.  The
purpose of this plan is to provide a direct  financial  incentive in the form of
annual cash bonuses to executives if the Company's  annual goals relating to net
income and return on equity are met.  Threshold,  target and maximum performance
goals are set by the Board of Directors at the beginning of each fiscal year, as
well as the maximum  percentage  of base  salary that can be earned.  Individual
performance is taken into account in determining a portion of the bonus,  but no
bonus is paid unless predetermined  threshold levels of net income and return on
equity are met.

     A stock  option  program  is the  Company's  long-term  incentive  plan for
executive officers and key employees. The objectives of the program are to align
executive and  shareholder  long-term  interests by creating a strong and direct
link to shareholder  return,  and to enable executives to develop and maintain a
significant, long-term ownership position in the Company's Common Stock.

     The base salary of the Chief Executive  Officer is established by the terms
of the  employment  agreement  entered into between Mr. Bailey and the Bank. The
Chief Executive  Officer's base salary under the agreement was determined on the
basis of the  Committee's  review and  evaluation of the  compensation  of chief
executives of other financial  institutions  similar in size to the company. The
Chief Executive  Officer's bonus is determined  under the same criteria used for
all executive officers as a group.

     In fiscal  2003,  the  Company  did not  exceed  the  targeted  performance
objectives under the incentive bonus plan and no bonus was awarded.

                                 COMMITTEE ON COMPENSATION AND STOCK OPTIONS
                                 AMERIANA BANCORP

                                 Donald C. Danielson (Chairman)
                                 R. Scott Hayes
                                 Michael E. Kent


                                       10


                                STOCK PERFORMANCE

     The following  graph shows the cumulative  total return on the Common Stock
over the last five  years,  compared  with the  cumulative  total  return of the
Nasdaq index for stocks of savings  institutions (U.S.  Companies,  SIC 6030-39)
(the  "Industry  Index")  and  the  Index  for the  Nasdaq  Stock  Market  (U.S.
Companies,  all SIC) (the "Market Index") over the same period,  as if $100 were
invested on December  31,  1998 in the Common  Stock and each index.  Cumulative
total return  represents  the total  increase in value since  December 31, 1998,
assuming reinvestment of all dividends paid.

                       CUMULATIVE TOTAL SHAREHOLDER RETURN
                  COMPARED WITH PERFORMANCE OF SELECTED INDEXES
                   December 31, 1998 through December 31, 2003

                  Comparison of 5 Year Cumulative Total Return
                Assumes Initial Investment of $100 December 2003

     [Line graph appears here depicting the cumulative total stockholder  return
of $100  invested  in the  Common  Stock as  compared  to $100  invested  in all
companies  whose equity  securities are traded on the Nasdaq US Stock Market and
as  compared  to the equity  securities  of  savings  institutions  and  savings
institution  holding  companies  traded on the Nasdaq Stock  Market.  Line graph
plots the  cumulative  total return from December 31, 1998 to December 31, 2003.
Plot points are provided below.]



- -------------------------------------------------------------------------------------
                                1998     1999     2000      2001     2002      2003
                               ------   ------   ------    ------   ------    ------
                                                              
Ameriana Bancorp             $100.00  $ 84.10   $ 65.25   $ 87.37  $ 78.50   $103.76
- -------------------------------------------------------------------------------------
Nasdaq US                     100.00   186.12    113.20     89.65    61.65     93.10
- -------------------------------------------------------------------------------------
Savings Institutions Index    100.00    88.07    107.04    134.85   173.93    258.89
- -------------------------------------------------------------------------------------




                                       11



- -------------------------------------------------------------------------------
                          TRANSACTIONS WITH MANAGEMENT
- -------------------------------------------------------------------------------

     The Bank offers mortgage and consumer loans to its directors,  officers and
employees.  In the opinion of  management,  these loans do not involve more than
the  normal  risk of  collectibility  and are  made in the  ordinary  course  of
business and on substantially the same terms, including interest rates, as those
prevailing at the time for nonaffiliated persons.

     The law firm of  Hayes  Copenhaver  Crider,  of which  R.  Scott  Hayes,  a
director  of  the  Company  and  the  Bank  and a  member  of the  Committee  on
Compensation and Stock Options,  is a partner,  serves as General Counsel to the
Company  and  performs  legal  services to the Company and the Bank on a regular
basis.  Estimated  legal  fees for  services  rendered  to the  Company  and its
subsidiaries by the law firm of Hayes Copenhaver  Crider during 2003 amounted to
approximately $182,000.


- -------------------------------------------------------------------------------
             PROPOSAL II -- RATIFICATION OF APPOINTMENT OF AUDITORS
- -------------------------------------------------------------------------------

     BKD, LLP, which was the Company's  independent  auditing firm for 2003, has
been retained by the Board of Directors to be the  Company's  auditors for 2004,
subject to ratification by the Company's shareholders.  A representative of BKD,
LLP is  expected  to be  present  at the  Annual  Meeting,  and he will have the
opportunity  to make a statement if he desires to do so and will be available to
respond to appropriate questions.

AUDIT FEES

     During the fiscal  years ended  December 31, 2002 and 2003,  the  aggregate
fees  to  BKD,  LLP for  professional  services  rendered  in the  audit  of the
Company's  annual  financial   statements  and  the  reviews  of  the  financial
statements included in the Company's Quarterly Reports on Form 10-Q filed during
the fiscal  years ended  December  31, 2002 and 2003,  were $95,476 and $79,569,
respectively.

AUDIT-RELATED FEES

     During the fiscal  years ended  December 31, 2002 and 2003,  the  aggregate
fees for assurance and related services by BKD, LLP that were reasonably related
to the performance of the audit and review of the Company's financial statements
(other than audit fees) were $14,990 and $10,233, respectively.

TAX FEES

     During the fiscal  years ended  December 31, 2002 and 2003,  the  aggregate
fees by BKD, LLP for professional  services  rendered by BKD, LLP to the Company
for tax  compliance,  tax advice and tax  planning  were  $22,300  and  $29,950,
respectively.

ALL OTHER FEES

     For the fiscal year ended  December 31, 2002 and 2003,  the aggregate  fees
paid by the  Company  to BKD,  LLP for all other  services  (other  than  audit,
audit-related and tax fees) were $24,041 and $26,510, respectively.

     The  Audit  Committee's  charter  provides  that the Audit  Committee  will
pre-approve  all audit and non-audit  services to be provided by the independent
auditor (subject to any exceptions permitted by the SEC), review the independent
auditor's  proposed  audit scope and  approach,  and  disclose to  investors  in
periodic  reports filed with the SEC all non-audit  services and all  reportable
fees paid to the independent  auditor.  The authority to grant pre-approvals may
be delegated to one or more members of the Committee, so long as any decision of
such designated  director is presented to the full Committee for its approval at
its next schedule meeting. During fiscal years ended December 31, 2002 and 2003,
the Audit Committee  approved 100% of all of  "audit-related",  "tax" and "other
fees".

                                       12


     The appointment of the auditors must be ratified by a majority of the votes
cast by the  shareholders  of the  Company at the Annual  Meeting.  THE BOARD OF
DIRECTORS  RECOMMENDS  THAT  SHAREHOLDERS  VOTE  "FOR" THE  RATIFICATION  OF THE
APPOINTMENT OF AUDITORS.


- -------------------------------------------------------------------------------
                          REPORT OF THE AUDIT COMMITTEE
- -------------------------------------------------------------------------------

     The Audit Committee of the Board of Directors (the "Audit Committee") has:

     1.   Reviewed and discussed the audited financial statements for the fiscal
          year ended December 31, 2003, with the management of the Company;

     2.   Discussed with the Company's independent auditors the matters required
          to be discussed by Statement of Auditing Standards No. 61, as the same
          was in effect on the date of the Company's financial statements; and

     3.   Received  the written  disclosures  and the letter from the  Company's
          independent auditors required by Independence Standards Board Standard
          No. 1 (Independence  Discussions with Audit  Committees),  as the same
          was in effect on the date of the Company's  financial  statements  and
          discussed with the independent auditors their independence.

     Based on the  foregoing  materials  and  discussions,  the Audit  Committee
recommended to the Board of Directors that the audited financial  statements for
the fiscal year ended  December 31, 2003,  be included in the  Company's  Annual
Report on Form 10-K for the year ended December 31, 2003.

                                    MEMBERS OF THE AUDIT COMMITTEE


                                    Michael E. Kent
                                    Charles M. Drackett, Jr.
                                    Ronald R. Pritzke

- -------------------------------------------------------------------------------
             SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE
- -------------------------------------------------------------------------------

     Pursuant to regulations  promulgated  under the Exchange Act, the Company's
officers and directors and all persons who own more than 10% of the Common Stock
("Reporting Persons") are required to file reports detailing their ownership and
changes of  ownership in the Common Stock and to furnish the Company with copies
of all such  ownership  reports that are filed.  Based  solely on the  Company's
review of the copies of such ownership reports which it has received in the past
fiscal year or with respect to the past fiscal year, or written  representations
that no annual  report of changes in beneficial  ownership  were  required,  the
Company  believes  that  during  fiscal  year 2003 all  Reporting  Persons  have
complied with these reporting requirements.

- -------------------------------------------------------------------------------
                                  OTHER MATTERS
- -------------------------------------------------------------------------------

     The Board of  Directors  is not aware of any  business  to come  before the
Annual Meeting other than those matters described above in this Proxy Statement.
However, if any other matters should properly come before the Annual Meeting, it
is  intended  that  proxies  in the  accompanying  form will be voted in respect
thereof in  accordance  with the  determination  of a  majority  of the Board of
Directors.


                                       13


- -------------------------------------------------------------------------------
                                  MISCELLANEOUS
- -------------------------------------------------------------------------------

     The cost of  solicitation  of  proxies  will be borne  by the  Company.  In
addition to  solicitations  by mail,  directors  and officers of the Company may
solicit  proxies  personally  or by telegraph or  telephone  without  additional
compensation.

     The Company's Annual Report to Shareholders for 2003 accompanies this proxy
statement.  Such  Annual  Report  is not to be  treated  as a part of the  proxy
solicitation  materials nor as having been incorporated  herein by reference.  A
COPY OF THE  COMPANY'S  ANNUAL  REPORT ON FORM 10-K FOR THE  FISCAL  YEAR  ENDED
DECEMBER 31, 2003, AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION, WILL BE
FURNISHED  WITHOUT CHARGE TO  SHAREHOLDERS  AS OF THE RECORD DATE,  UPON WRITTEN
REQUEST TO THE  SECRETARY,  AMERIANA  BANCORP,  2118 BUNDY  AVENUE,  NEW CASTLE,
INDIANA 47362.

- -------------------------------------------------------------------------------
                              SHAREHOLDER PROPOSALS
- -------------------------------------------------------------------------------

     In order to be eligible for inclusion in the Company's  proxy materials for
next year's annual meeting of  shareholders,  any  shareholder  proposal to take
action at such  meeting  must be received at the  Company's  headquarters,  2118
Bundy Avenue,  New Castle,  Indiana 47362,  no later than December 17, 2004. Any
such proposals  shall be subject to the  requirements of the proxy rules adopted
under the Exchange Act.

     Shareholder proposals,  other than those submitted pursuant to the Exchange
Act,  must be  delivered  or mailed in writing,  in the form  prescribed  by the
Company's  Articles of  Incorporation,  to the  Secretary  of the Company at the
address given in the preceding paragraph not less than thirty days nor more than
sixty  days  prior to any such  meeting;  provided,  however,  that if less than
thirty-one  days' notice of the meeting is given to  shareholders,  such written
notice shall be  delivered or mailed,  as  prescribed,  to the  Secretary of the
Company  not later  than the close of the tenth day  following  the day on which
notice of the meeting was mailed to shareholders.

                                 BY ORDER OF THE BOARD OF DIRECTORS

                                 /s/ Nancy A. Rogers

                                 Nancy A. Rogers
                                 Secretary

New Castle, Indiana
April 16, 2004

                                       14

                                                                         ANNEX A


                                AMERIANA BANCORP
                                ----------------
                             AUDIT COMMITTEE CHARTER
                             -----------------------

     The  responsibility  of the Audit  Committee (the  "Committee") of Ameriana
Bancorp  (the  "Corporation")  shall be to  assist  the  Board of  Directors  in
fulfilling  its   responsibilities  to  the  shareholders  by  determining  that
management  has  established  a system  to  provide  reasonable  assurance  that
financial disclosures  reasonably portray the Corporation's  financial condition
and results of operations.  The Committee  shall establish and maintain lines of
communications between itself and the Board of Directors,  the Internal Auditor,
the Corporation's independent auditors, and management. The Committee intends to
fulfill its responsibilities as follows:

                                   COMPOSITION
                                   -----------

     A. The Committee shall consist of three or more independent directors, each
of whom is  "independent"  as such term is defined in Section  10A(m)(3)  of the
Securities  Exchange  Act of  1934,  as  amended  (the  "Act")  and  regulations
promulgated  thereunder by the Securities and Exchange  Commission  (the "SEC"),
the ("SEC Regulations"),  or whose failure to be "independent" shall fall within
one of the  exemptions  set  forth  in  the  Act  and  SEC  Regulations,  and is
independent  under the rules of the Nasdaq Stock Market  ("Nasdaq") as set forth
in the National Association of Securities Dealers' Manual (the "Manual").

     B. Each Committee member shall be free from any  relationship  that, in the
opinion of the Board of Directors,  as evidenced by its annual selection of such
Committee members,  would interfere with the exercise of independent judgment as
a Committee  member.  Each Committee member shall be able to read and understand
financial  statements   (including  the  Corporation's   balance  sheet,  income
statement and cash flow statement.) Additionally,  at least one Committee member
shall  have past  employment  experience  in Finance  or  accounting,  requisite
professional  certification  in accounting,  or other  comparable  experience or
background  resulting in the individual's  financial  sophistication,  including
having been a chief executive  officer,  chief financial officer or other senior
officer with financial oversight responsibilities.

     These  requirements  are intended to satisfy the Act and the Nasdaq listing
requirements  relating  to the  composition  of audit  committees,  and shall be
construed accordingly.

                               FINANCIAL REPORTING
                               -------------------

     A. The Committee will be responsible  for reviewing,  on a periodic  basis,
the bank's external auditing program.

     B. The Committee will oversee the quarterly regulatory reporting process by
annually  reviewing  the process  with the CFO. The  Committee  will also review
copies of all filings made with the SEC.

     C. The Committee will review  management  reports on all cases of financial
misconduct  by employees,  officers or directors  and consider the  implications
thereof on the adequacy of internal controls.

     D. The Committee will make itself available to consult with management when
management seeks a second opinion on accounting or auditing questions.

     E. The Committee will have the authority to engage independent  counsel and
other  advisers,  as it  determines  necessary  to  carry  out its  duties.  The
Corporation will provide the Committee with appropriate  funding,  as determined
by the committee,  for payment of: (a) compensation to any independent  auditors
engaged for the purpose of preparing  or issuing an audit  report or  performing
other audit, review or attest services for the Corporation;  (b) compensation to
any advisers  employed by the audit committee;  and (c) ordinary  administrative
expenses of the audit  committee  that are necessary or  appropriate in carrying
out its duties.


                                      A-1


                              INDEPENDENT AUDITORS
                              --------------------

     A. The Committee  will  annually  review the  independence  of the external
auditor.

     B. The Committee will review the  responsibilities  of the external auditor
and require that the independent auditor rotate all "audit partners" as required
by the regulations issued by the SEC.

     C. The Committee will appoint,  compensate,  retain and oversee the work of
the  independent  auditors  employed for the purpose of preparing and issuing an
audit report with respect to the Corporation or preparing other audit, review or
attest services for the  Corporation;  such  independent  auditors shall be duly
registered with the Public  Accounting  Oversight  Board;  and, such independent
auditors shall be instructed to report directly to the Committee.

     D. The Committee will  pre-approve  all audit and non-audit  services to be
provided by the independent auditor (subject to any exceptions  permitted by the
SEC), review the independent  auditor's  proposed audit scope and approach,  and
disclose to  investors  in  periodic  reports  filed with the SEC all  non-audit
services and all reportable fees paid to the independent auditor.

     E. The  authority to grant  pre-approvals  will be delegated to one or more
members of the Committee, so long as any decision of such designated director is
presented to the full Committee for its approval at its next scheduled meeting.

     F.  The  Committee  will  receive  and  review  a  timely  report  from the
independent auditors performing the audit of the Corporation, which details: (1)
all "critical  accounting  policies and practices" to be used in the audit;  (2)
all  alternate  presentation  and  disclosure  of financial  information  within
generally  accepted   accounting   principles  that  have  been  discussed  with
management  officials  of the  Corporation,  ramifications  of the  use of  such
alternative  disclosure and the treatment preferred by the independent auditors;
and (3) other material written  communication  between the independent  auditors
and the  management  of the  Corporation,  including,  but not  limited  to, any
management letter or scheduled or unadjusted differences.

     G.  The  Committee  will  review  management's  response  to the  auditor's
recommendations regarding internal control,  significant accounting policies and
financial reporting issues.

     H. The Committee  will resolve  disagreements  between  management  and the
accountants regarding financial reporting.

     I. The  Committee  will discuss with the  independent  auditors the matters
required to be discussed by SAS 61  Communication  with Audit Committees and SAS
90 Audit Committee Communications, which include:

     (a)  methods used to account for significant unusual transactions;
     (b)  the effect of  significant  accounting  policies in  controversial  or
          emerging areas for which there is a lack of authoritative  guidance or
          consensus;
     (c)  the process used by management in formulating  particularly  sensitive
          accounting  estimates  and the  basis  for the  auditor's  conclusions
          regarding the reasonableness of those estimates;
     (d)  disagreements  with  management  over the  application  of  accounting
          principles,  the basis for management's accounting estimates,  and the
          disclosures in the financial statements; and
     (e)  information  regarding the auditor's judgment about quality,  not just
          acceptability, of the Corporation's auditing principles.

                                INTERNAL CONTROL
                                ----------------

     A. The Committee will be responsible for reviewing, on an annual basis, the
Corporation's  internal  audit plan and audit  policies and the adequacy of this
written Audit Committee Charter.

     B. The Committee will be responsible  for reviewing,  on a periodic  basis,
the Corporation's  internal audit reports.



                                       A-2


     C. The  Committee  will  direct  special  investigations  into  significant
matters brought to its attention within the scope of its duties.

     D. The  Committee  will  report  its  activities  to the Board on a regular
basis.

     E. The Committee will establish procedures for the receipt,  retention, and
treatment  of  complaints   received  from   employees  by  the  bank  regarding
accounting,   internal  accounting   controls,   or  auditing  matters  and  the
confidential,  anonymous  submission  by bank  employees  of concerns  regarding
questionable accounting or auditing matters.

                                      A-3

                                                                         ANNEX B

                                     CHARTER
                                     OF THE
                       NOMINATING AND GOVERNANCE COMMITTEE
                                     OF THE
                     BOARD OF DIRECTORS OF AMERIANA BANCORP
                      AS APPROVED BY THE BOARD OF DIRECTORS
                                ON March 29, 2004



I.   AUTHORITY AND COMPOSITION

The Committee is  established  pursuant to Section 14 of the Restated  Bylaws of
Ameriana  Bancorp (the  "Corporation").  Committee  members  should be appointed
annually  by the Board and may be  replaced  by the  Board.  The  Committee  may
appoint a Secretary, who need not be a Director. The Committee Chairman shall be
appointed by the Board.

The  Committee  shall be comprised  of at least three (3) members,  each of whom
shall meet the  independence  requirements of NASD Rule 4350(c)(4) and NASD Rule
4200(a)(15)  and  shall  meet any  other  standards  of  independence  as may be
prescribed  for  purposes  of  any  federal  securities  laws  relating  to  the
Committee's duties and responsibilities.

II.  PURPOSE OF THE COMMITTEE

The Committee's  purpose is to assist the Board in (i)  identifying  individuals
qualified to become Board members and recommending that the Board select a group
of director nominees for each annual meeting of the Corporation's  stockholders,
and (ii) promoting the best interests of the  Corporation  and its  shareholders
through  the  implementation  of  sound  corporate  governance   principles  and
practices.

III. RESPONSIBILITIES OF THE COMMITTEE

THE FOLLOWING  ACTIVITIES ARE SET FORTH AS A GUIDE WITH THE  UNDERSTANDING  THAT
THE COMMITTEE MAY DIVERGE FROM THIS GUIDE AS IT CONSIDERS APPROPRIATE.


     (a)  Identify  potential  candidates  for  nomination  as  Directors  on an
          ongoing basis, in such manner as the Committee deems appropriate;

     (b)  Recommend  to the Board the number of  Directors  to be elected  and a
          slate of nominees  for  election  as  Directors  at the  Corporation's
          annual meeting of shareholders;

     (c)  As the need arises to fill  vacancies,  recommend to the Board persons
          to be appointed as Directors in the interval  between annual  meetings
          of the Corporation's shareholders;

     (d)  Recommend to the Board standards for determining director independence
          consistent with the  requirements of the NASD Rules and other legal or
          regulatory corporation  governance  requirements and review and assess
          these standards on a periodic basis;

     (e)  Review the qualifications and independence of the members of the Board
          and  its   various   Committees   on  a   periodic   basis   and  make
          recommendations  the Committee  members may deem appropriate from time
          to time concerning any  recommended  changes in the composition of the
          Board and its Committees;

     (f)  Oversee  the   Corporation's   director   orientation  and  continuing
          education  programs;


                                       B-1


     (g)  Jointly with the  Compensation  Committee,  oversee matters related to
          the compensation and benefits of outside,  non-employee  Directors and
          make  such  recommendations  to  the  Board  as  the  Committee  deems
          appropriate;

     (h)  Recommend to the Board a retirement  policy for Directors and a policy
          relating  to  Directors  who  have  experienced  a  change  in the job
          responsibilities they held at the time they became a Director;

     (i)  Recommend to the Board such changes to the Board's Committee structure
          and Committee functions as the Committee deems advisable;

     (j)  Confirm  that each  standing  Committee  of the Board has a Charter in
          effect and that such  Charter is  reviewed  at least  annually  by its
          Committee;

     (k)  Recommend to the Board a Common Stock  Purchase  Guideline for outside
          Directors  and interpret and implement the Guideline in such manner as
          the Committee deems appropriate;

     (l)  Review  shareholder   proposals  and  nominations  duly  and  properly
          submitted to the Corporation and recommend  appropriate  action to the
          Board;

     (m)  Review  any  proposed  amendments  to the  Corporation's  Articles  of
          Incorporation  and  Bylaws  and  recommend  appropriate  action to the
          Board;

     (n)  Review and  assess the  Corporation's  compliance  with the  corporate
          governance requirements established by the Nasdaq and the requirements
          established under the Sarbanes-Oxley  Act, by federal banking laws and
          regulations or otherwise as applicable to each of the  Corporation and
          its subsidiaries and controlled affiliates;

     (o)  Monitor  the  Board's  and  the  Corporation's   compliance  with  any
          commitments  made  to  the   Corporation's   regulators  or  otherwise
          regarding changes in corporate governance practices;

     (p)  Recommend to the Board such  additional  actions  related to corporate
          governance  matters as the Committee  may deem  necessary or advisable
          from time to time;

     (q)  Review and assess the quality and clarity of the information  provided
          to the Board and the Committee and make  recommendations to management
          as the  Committee  deems  appropriate  from time to time for improving
          such materials;

     (r)  Evaluate the  effectiveness  of the Board's  oversight  of  management
          activities  and  the  major  operations  of the  Corporation  and  its
          subsidiaries and controlled affiliates;

     (s)  Review and assess the Board's  effectiveness in monitoring  exceptions
          to Board-approved policies and guidelines;

     (t)  Review Board and  Committee  processes  for assessing the adequacy and
          completeness of their respective  minutes,  the process for the review
          and approval of such minutes and the retention of such minutes and any
          related  materials  presented  to the  Board  and its  Committees  for
          review; and

     (u)  Receive  comments from all Directors and report  annually to the Board
          with an assessment of the Board's  performance,  to be discussed  with
          the full Board near or following the end of each fiscal year.

WITH RESPECT TO THE RESPONSIBILITIES LISTED ABOVE, THE COMMITTEE SHALL:

     (a)  Report regularly to the Board on its activities;



                                       B-2


     (b)  Maintain  minutes  of its  meetings  and  records  relating  to  those
          meetings and the Committee's activities;

     (c)  Have the sole  authority to retain and terminate any search firm to be
          used to identify Director  candidates and to approve the search firm's
          fees and other retention terms;

     (d)  Have  authority  to obtain  advice and  assistance  from  internal  or
          external legal, accounting or other advisors;

     (e)  Form and delegate  authority to subcommittees of one or more Committee
          members when appropriate;

     (f)  Review and  reassess  the  adequacy of this Charter and Code of Ethics
          annually  and  recommend  to the Board any  proposed  changes  to this
          Charter; and

     (g)  Annually review the Committee's own performance.

IV.  GENERAL

In performing their responsibilities,  Committee members are entitled to rely in
good faith on information, opinions, reports or statements prepared or presented
by:

     (a)  One or  more  officers  and  employees  of the  Corporation  whom  the
          Committee member  reasonably  believes to be reliable and competent in
          the matters presented;

     (b)  Counsel,  independent  auditors,  or other persons as to matters which
          the Committee member reasonably believes to be within the professional
          or expert competence of such person; or

     (c)  Another  Committee  of the Board as to matters  within its  designated
          authority which Committee the Committee member reasonably  believes to
          merit confidence.



                                      B-3


PLEASE MARK VOTES                    REVOCABLE PROXY
AS IN THIS EXAMPLE                   AMERIANA BANCORP


                                                                             
                                                                                                                      WITH-
ANNUAL MEETING OF SHAREHOLDERS                                        I.  The election as director of all      FOR    HOLD    EXCEPT
         May 20, 2004                                                     nominees listed below (except as
                                                                          marked to the contrary below):       / /    / /       / /
The undersigned hereby appoints the full Board of Directors
of the Company or a majority thereof with full powers of
substitution, to act as attorneys and proxies for the                     Donald C. Danielson
undersigned, and to vote all shares of common stock of the                Paul W. Prior
Company which the undersigned is entitled to vote at the
Annual Meeting of Shareholders, to be held at the main
office of Ameriana Bank and Trust, SB, 2118 Bundy Avenue,
New Castle, Indiana, Thursday, May 20, 2004, at 10:00 a.m.
and at any and all adjournments thereof, as follows:





                                                                      INSTRUCTION:   TO WITHHOLD AUTHORITY TO VOTE FOR ANY
                                                                      INDIVIDUAL NOMINEE,  MARK "EXCEPT" AND WRITE THAT NOMINEE'S
                                                                      NAME IN THE SPACE PROVIDED BELOW.

                                                                      ----------------------------------------------------



                                                                                                              FOR   AGAINST  ABSTAIN
                                                                      II.  The ratification of the
                                                                           appointment of BKD, LLP            / /     / /      / /
                                                                           as auditors for the fiscal
                                                                           year ending December 31,
                                                                           2004


                                                                      THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" EACH
                                                                      NOMINEE AND THE LISTED PROPOSITION.

                                                                      THIS PROXY WILL BE VOTED AS DIRECTED, BUT IF NO
                                                                      INSTRUCTIONS ARE SPECIFIED, THIS PROXY WILL BE
                                                                      VOTED FOR EACH OF THE NOMINEES AND THE
                                                                      PROPOSITION STATED. IF ANY OTHER BUSINESS IS
                                                                      PRESENTED AT SUCH ANNUAL MEETING, THIS PROXY
                                                                      WILL BE VOTED IN ACCORDANCE WITH THE DETERMINA
                                                                      -TION OF A MAJORITY OF THE BOARD OF DIRECTORS. AT
                                                                      THE PRESENT TIME, THE BOARD OF DIRECTORS KNOWS
                                                                      OF NO OTHER BUSINESS TO BE PRESENTED AT THE
                                                                      ANNUAL MEETING. THIS PROXY ALSO CONFERS
                                                                      DISCRETIONARY AUTHORITY ON THE BOARD OF
                                                                      DIRECTORS TO VOTE WITH RESPECT TO APPROVAL OF
                                                                      THE MINUTES OF THE PRIOR ANNUAL MEETING OF
                                                                      SHAREHOLDERS, THE ELECTION OF ANY PERSON AS
                                                                      DIRECTOR WHERE THE NOMINEE IS UNABLE TO SERVE OR
                                                                      FOR GOOD CAUSE WILL NOT SERVE, AND MATTERS
                                                                      INCIDENT TO THE CONDUCT OF THE 2004 ANNUAL
                                                                      MEETING.



Please be sure to sign and date             -----------------------
   this proxy in the box below             /    Date              /
- -------------------------------------------------------------------
/                                                                 /
/Shareholder sign above.         Co-holder (if any) sign above    /
- -------------------------------------------------------------------
/                                                                 /
- -------------------------------------------------------------------



    Detach above card, date, sign and mail in postage-paid envelope provided.
                                AMERIANA BANCORP
- -------------------------------------------------------------------------------
                THIS PROXY IS SOLICITED BY THE BOARD OF DIRECTORS

            PLEASE COMPLETE, DATE, SIGN AND MAIL THIS PROXY PROMPTLY
                     IN THE ENCLOSED POSTAGE-PAID ENVELOPE.
- -------------------------------------------------------------------------------

IF YOUR ADDRESS HAS CHANGED, PLEASE CORRECT THE ADDRESS IN THE SPACE PROVIDED
BELOW AND RETURN THIS PORTION WITH THE PROXY IN THE ENVELOPE PROVIDED.

- ------------------------------------

- ------------------------------------