SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D.C. 20549

                                    FORM 8-K

                                 CURRENT REPORT


                     PURSUANT TO SECTION 13 OR 15(D) OF THE

                         SECURITIES EXCHANGE ACT OF 1934

      Date of Report (Date of earliest event reported):  November 14, 2008

                             PERFORMING BRANDS, INC.
               (Exact Name of Registrant as Specified in Charter)


   Delaware                     000-50057                       65-1082135
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(State or Other              (Commission                    (IRS Employer
Jurisdiction of               File Number)                   Identification No.)
Incorporation)


                4951 Airport Parkway, #660, Addison, Texas  75001
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               (Address of Principal Executive Offices) (Zip Code)

                                 (972) 818-3862
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                          Registrant's Telephone Number



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          (Former Name or Former Address, if Changed Since Last Report)




     Check the  appropriate  box below if the Form 8-K  filing  is  intended  to
simultaneously  satisfy the filing obligation of the registrant under any of the
following provisions (see General Instruction A.2. below):

[ ]   Written communications pursuant to Rule 425 under the Securities Act
      (17 CFR 230.425)

[ ]   Soliciting material pursuant to Rule 14a-12 under the Exchange Act
      (17 CFR 240.14a-12)

[ ]   Pre-commencement communications pursuant to Rule 14d-2(b) under the
      Exchange Act (17 CFR 240.14d-2(b)

[ ]   Pre-commencement communications pursuant to Rule 13e-4(c) under the
      Exchange Act (17 CFR 240.13e-4(c)



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Item 2.04  Triggering  Events  That Accelerate  or Increase  a Direct  Financial
           Obligation or an Obligation under an Off-Balance Sheet Arrangement.

     Performing Brands,  Inc. (the "Company") has not filed its Quarterly Report
on Form 10-Q for the period ended September 30, 2008,  which filing was required
to be filed with the Securities and Exchange  Commission ("SEC") on November 14,
2008.  Pursuant to the covenants under the Company's Senior Secured  Convertible
Promissory  Note (the "Note"),  failure to timely file its Form 10-Q is an event
of  default,  although  the  Holder  has not  notified  the  Company  that it is
declaring an event of default.

     On April 3, 2008, in connection with a legal settlement, Performing Brands,
Inc.  (then  known  as Boo  Koo  Holdings,  Inc.)  and  its  subsidiary  Boo Koo
Beverages,  Inc. entered into an agreement with Holigan Racing, L.P. ("Holigan")
to settle the outstanding  litigation between the parties,  specifically Holigan
Racing, LP v. Boo Koo Beverages, Inc., BK Subsidiary, Inc. and BK Beverages, LLC
(the "Action"),  in which Holigan had alleged breach of a sponsorship  agreement
and sued the Defendants. The Company executed the Note on April 3, 2008 in favor
of Holigan in the amount of $1,400,000. The Note provides for payment to be made
in eight  quarterly  payments of  $175,000,  which  payments  shall be made,  at
Holigan's election, in cash or a number of shares of the Company's common stock,
par value $0.0001 per share ("Common Stock"),  equal to the quotient of $175,000
divided by $0.75,  subject to certain  anti-dilution  adjustments.  The Note was
subsequently  amended  on August 1, 2008 to provide  that the  entire  remaining
principal  payments of  $1,225,000  are due and payable on  December  15,  2008.
Pursuant to the terms of the Note,  the Company is also required to make certain
prepayments  equal to 25% of the gross cash  proceeds  received from any Capital
Transaction  (as defined in the Note).  In addition,  repayment of the principal
amount may be accelerated upon an Event of Default (as defined in the Note). The
Note also  contains  certain  restrictions  on the  Company's  ability  to incur
indebtedness or liens against its assets.

     Upon  receipt  of a notice of  default,  the  Company  shall  have 10 (ten)
business  days to cure. If the Company is unable to cure,  the entire  principal
amount of $1,225,000 will become due and payable.


Item 8.01  Other Events.

     As a result of the  failure to file its  Quarterly  Report on Form 10-Q for
the period ended  September  30, 2008,  the Company will file a request with the
SEC to withdraw its  Registration  Statement  on Form SB-2 (File No. 333-146419)
(the "Registration Statement"). As a result of the failure to file its Form 10-Q
and the expected  request to withdraw the Registration  Statement,  shareholders
cannot sell  shares of Common  Stock held by them  pursuant to the  Registration
Statement or Rule 144 of the Securities Act of 1933, as amended.






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                                    SIGNATURE


          Pursuant to the  requirements of the Securities  Exchange Act of 1934,
the  Registrant  has duly  caused  this Report to be signed on its behalf by the
undersigned hereunto duly authorized.


                                   PERFORMING BRANDS, INC.

                                   By:    /s/ Stephen C. Ruffini
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                                   Name:   Stephen C. Ruffini
                                   Title:  Chief Financial and Operating Officer

Date:  November 18, 2008






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