<ARTICLE>                                                                 5
<LEGEND>  THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED
          FROM THE AUDITED CONSOLIDATED CONDENSED FINANCIAL STATEMENTS OF
          WOLVERINE WORLD WIDE, INC. AND SUBSIDIARIES FOR THE PERIOD ENDED
          JANUARY 1, 2000 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO
          SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER>                                                          1,000

                                                            
<PERIOD-TYPE>                                                          YEAR
<FISCAL-YEAR-END>                                               JAN-01-2000
<PERIOD-START>                                                  JAN-03-1999
<PERIOD-END>                                                    JAN-01-2000
<CASH>                                                                1,446
<SECURITIES>                                                              0
<RECEIVABLES>                                                       170,732
<ALLOWANCES>                                                          6,644
<INVENTORY>                                                         168,011
<CURRENT-ASSETS>                                                    349,301
<PP&E>                                                              212,766
<DEPRECIATION>                                                       96,483
<TOTAL-ASSETS>                                                      534,395
<CURRENT-LIABILITIES>                                                48,539
<BONDS>                                                             134,831
<COMMON>                                                             44,426
<PREFERRED-MANDATORY>                                                     0
<PREFERRED>                                                               0
<OTHER-SE>                                                          287,679
<TOTAL-LIABILITY-AND-EQUITY>                                        534,395
<SALES>                                                             665,576
<TOTAL-REVENUES>                                                    665,576
<CGS>                                                               457,001
<TOTAL-COSTS>                                                       457,001
<OTHER-EXPENSES>                                                          0
<LOSS-PROVISION>                                                          0
<INTEREST-EXPENSE>                                                   11,074
<INCOME-PRETAX>                                                      49,546
<INCOME-TAX>                                                         17,166
<INCOME-CONTINUING>                                                  32,380
<DISCONTINUED>                                                            0
<EXTRAORDINARY>                                                           0
<CHANGES>                                                                 0
<NET-INCOME>                                                         32,380
<EPS-BASIC>                                                           .80
<EPS-DILUTED>                                                           .78