EXHIBIT 10(n)


                         WOLVERINE WORLD WIDE, INC.
              EXECUTIVE LONG-TERM INCENTIVE (THREE YEAR) PLAN
                             1994 - 1996 PERIOD


                                 ARTICLE I
                         ESTABLISHMENT OF THE PLAN

1.1  The Wolverine World Wide, Inc. Executive Long-Term Incentive (Three
     Year) Plan, as summarized herein is established by Wolverine World
     Wide, Inc. (Company) for the three year fiscal period of 1994 - 1996
     and may be continued, intact or as amended, from year to year, at the
     Company's option.

1.2  The primary purpose of the plan is to:

     a.   Encourage longer range strategic planning and not stress
          over-dependence on short-term performance which could be at the
          expense of long-term increases in stockholder value and/or
          achieving a strategic position/advantage in the marketplace.
     b.   Encourage cooperation among all the units of the Company so as to
          foster a closer and more cooperative association and sense of
          teamwork.
     c.   Encourage key management individuals to enter and continue in the
          employ of the Company.


                                 ARTICLE II
                            CONCEPT OF THE PLAN

2.1  a.   The primary concept of the plan is to establish a financial goal
          for each three year time period for the Company.  These periods
          are overlapping.  The goal needs to be both closely identified
          with the interests of the stockholders and easily understood.
     b.   The goals for all plans through 1996 are expressed in terms of
          earnings per share (E.P.S.).  The Compensation Committee has
          determined that this goal meets the objectives stated above.  The
          definition of "earnings per share," for this purpose, is the
          Company's net after tax earnings per common share of stock after
          all expenses and taxes, except for the payment of the three year
          bonus itself.











                                ARTICLE III
                           GOALS FOR 1994-96 PLAN
                            (EARNINGS PER SHARE)



    YEAR           THRESHOLD        TARGET          MAXIMUM
                                         
    1994            $ 1.75         $ 2.05          $ 2.46
    1995              2.00           2.35            2.83
    1996              2.34           2.70            3.25
    TOTAL           $ 6.09         $ 7.10          $ 8.54


Note:  In order to pay a bonus, E.P.S. in the third year must be at least
20% of the total E.P.S. goal for the three year period (e.g. at Threshold,
E.P.S. for 1996 must be 1.22 cents per share, 20% X $6.09).

Special Note

The Compensation Committee reserves the right to reduce any participant's
bonus if his/her performance was not satisfactory during any year of the
Plan and/or if his/her unit did not achieve 80% of the Unit Target Goal for
the three year period (as noted in the Executive Annual Bonus Plan) and/or
if the Chief Executive Officer recommends a reduction in an individual's
bonus.

Payout Against Goals

Payout under the 1994-96 Plan as a percentage of each participant's
individual target bonus will be made within thirty days of acceptance of
the fiscal year 1996 certified audit by the Board of Directors, according
to the final schedule: 


    GOAL                          PAYOUT AS % OF TARGET BONUS*
                                         
    Threshold $6.09                              50%
    Target    $7.10                             100%
    Maximum   $8.54                             150%


*  For E.P.S. between the goals shown, the payout as a percentage of Target
Bonus will be determined by straight line interpretation.









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                                 ARTICLE IV
                        TERMINATION OF PARTICIPATION

4.1  Retirement, Death, or Total Disability.

     If a participant ceases to be a participant before the end of any
     performance period and more than twelve months after the beginning of
     such performance period because of death, normal or early retirement
     under the Company's retirement plan, as then in effect, or total
     disability under the Company's long-term disability plan, an award
     shall be paid to him or his estate after the end of such performance
     period prorated as follows.  The award, if any, for such performance
     period shall be the amount that he would have received if he had been
     a participant during the entire performance period, multiplied by the
     ratio of his full months as a participant during that performance
     period to the number of months in that performance period.

4.2  Other Termination.

     If an employee ceases to be a participant during any performance
     period(s), or prior to actual receipt of the award for a previous
     period because of the participant's termination of employment for any
     reason other than described in Section 4.1 above, the participant will
     not be entitled to any award for such performance period.  If a
     participant continues in Wolverine's employment but no longer is
     approved by the Compensation Committee of the Board of Directors to
     participate in future periods, his/her eligibility for a prorated
     award in current periods will be determined solely by the Compensation
     Committee and communicated to the employee.  Factors used in this
     determination could include the employee's past and current
     performance, reasons for the change in participation and other job
     related factors as determined by the Compensation Committee.


                                 ARTICLE V
                                  SUMMARY

This communication is meant to summarize the major elements of the
Wolverine World Wide, Inc. Executive Long-Term Incentive Plan.  The Plan
shall not be construed to give and does not give any employee the right to
be retained in the employ of the Company.

The Board may discontinue the Plan at any time, suspend the Plan at any
time or from time to time, and from time to time amend the Plan in any
respect, except that no amendment may be made which either would cause any
participant to be deprived of any award previously earned but not paid or
would adversely affect any award such participant might receive for any
performance period which commenced before such amendment was made.  The
Board may review at any time the Plan and its administration to determine
whether the objectives of the Plan continue to be met.  Where appropriate,
the Chief Executive Officer will recommend changes in the Plan for adoption
by the Board of Directors.

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