EXHIBIT 10(g)

                         WOLVERINE WORLD WIDE, INC.

                    EXECUTIVE SHORT-TERM INCENTIVE PLAN

                                  FOR 1994


                                 ARTICLE I

                         ESTABLISHMENT OF THE PLAN

1.1  The Wolverine World Wide, Inc. Executive Short-Term Incentive Plan, as
     described herein, is established by Wolverine World Wide, Inc.
     (Company) for the fiscal year of 1994, and may be continued, intact or
     as amended, from year to year, at the Company's option.

1.2  The Objectives of the Plan are to:

     (a)  Motivate participants to improve the Company's profitability and
          growth by the attainment of carefully planned earnings, sales,
          and other contributory goals.

     (b)  Promote initiative and cooperation with awards based on division
          and corporate earnings.

     (c)  Encourage outstanding individuals to enter and continue in the
          employ of the Company.


                                 ARTICLE II

                               PARTICIPATION

2.1  Participants shall be certain senior division and corporate employees
     designated from time to time by the Chief Executive Officer of the
     Company and approved by the Compensation Committee of the Board.

2.2  Employees enrolled during the first two periods of the fiscal year are
     eligible for all the applicable award for that year.  Employees
     enrolled during the third through the sixth period are eligible for
     one-half of any applicable award.  Employees enrolled thereafter shall
     not be eligible for any award for that fiscal year.


                                ARTICLE III

                             PERFORMANCE GOALS

3.1  The units of measure in the Plan are described below:



     (a)  Unit Goals (operating divisions or profit centers) are measured
          by the attainment of predetermined (1) Profit Before Tax (80-100%
          weighting), (2) Annual Sales (0-20% weighting).

          Unit (divisional) participants will generally have their bonus
          comprised of unit profits of 56%, unit sales of 14%, corporate
          goals (profits and sales) of 15%, and personal goals of 15%. 
          Note:  Personal goals will be computed and paid by multiplying
          the participants' percentage achievement times 150% of target
          payout for the personal goal element.  No credit will be given
          for achieving personal goals if threshold profit goals are not
          attained unless specifically approved by the Compensation
          Committee.  

     (b)  Corporate goals are measured by the attainment of predetermined
          (1) Corporate-wide Profit Before Tax, Bonus, and 401(k) Plan
          (PBTB4), (80% weighting) and (2) Corporate-wide Sales, (20%
          weighting) objectives.  

          Corporate participants will generally have their bonus comprised
          of corporate profits 64%, corporate sales 16% and personal goals
          20%.  Note:  Personal goals will be computed and paid by
          multiplying the participants' percentage achievement times the
          maximum payout for the personal goal element.  No credit will be
          given for achieving personal goals if threshold profit goals are
          not attained unless specifically approved by the Compensation
          Committee.

3.2  This plan recognizes three Levels of Goal Attainment for profit and
     sales attainment:

     (a)  Target attainment which qualifies for 100% of eligible bonus.

     (b)  Threshold attainment which qualifies for 50% of eligible bonus.

     (c)  Maximum attainment which qualifies for 150% of eligible bonus.

     (d)  Super Maximum.  In addition, achievement above stated maximum
          goal attainment will qualify the participant for up to an
          additional 50% of target bonus payment (Super-Maximum).  This
          additional potential incentive will be paid on a pro-rata basis
          if profits achieved are between stated maximum and super-maximum
          objectives.

          Target, Threshold, and Maximum and Super Maximum goals as well as
          unit and corporate weightings are approved by the Compensation
          Committee.  These goals are attached according to your
          unit(s)/corporate assignment.  Personal goals have also been
          communicated to each participant.

3.3  Attainment levels falling between goals (i.e. Threshold Target,
     Maximum, and Super Maximum goals) will cause the award level to be

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     adjusted by the use straight-line interpolation between the
     appropriate levels.

3.4  Each individual eligible for this Plan has been assigned a target
     bonus percentage.  These targets are determined based on
     responsibility and/or performance levels and approved by the
     Compensation Committee.

3.5  A participant's actual bonus for 1994 is determined by applying the
     Target Bonus to the Level of Goal Attainment for the unit(s) and/or
     corporate to which the participant has been assigned for purposes of
     this Plan. 

3.6  Each Plan participant has been assigned to one or more units and/or
     corporate.  This assignment is expressed as a percentage (0-100%) and
     is based on the participant's position and responsibility in the
     Company.  Thus, a participant's final bonus calculation will be the
     sum of each assigned unit/corporate achievement multiplied by his/her
     assigned percentage in that unit(s) and/or corporate.

3.7  The formula therefore for calculating an individual's bonus is as
     follows:  Bonus equals base salary paid in 1994 multiplied by the
     eligible Target Bonus multiplied by the Level of Goal Attainment
     against target goals by the unit(s)/corporate area to which a
     participant is assigned. 

     Bonus = Salary X Eligible Target % X Weighted Level of Goal
     Attainment.

3.8  Plan Participants will have this Plan and their individual goals,
     assignments, and factors explained to them.  Information will be
     provided quarterly showing estimated progress toward the established
     goals.


                                 ARTICLE IV

                             GENERAL PROVISIONS

4.1  Payout of Awards.

     Bonuses earned under the Plan will be paid as soon as is practicable
     after the completion of the audit of the Company's books for the
     fiscal year and approval of the awards by the Compensation Committee
     of the Board of Directors.

4.2  Eligibility for Payment.

     Only those employees actively at work on the last day of the fiscal
     year shall be eligible for any bonus earned that year.  In addition,
     the Compensation Committee of the Board may, at its discretion,
     interpret or modify this Plan and make other awards if a termination

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     is due to disability, retirement or death prior to the end of the
     year.

4.3  Employment Rights.

     The Plan shall not be construed to give and does not give any employee
     the right to be continued in the employ of the Company.


                                 ARTICLE V

                          SUPPLEMENTAL PROVISIONS

5.1  Maximum Bonus.

     There will be no limitation on the total maximum bonuses as long as
     the payment of bonuses and dividends is not greater than corporate
     PBTB4.  If, however, corporate earnings were below the Threshold goal,
     then bonuses in those units attaining Target goal or greater would not
     be reduced below Target Bonus nor would bonuses in units earning
     between Threshold and Target goals be reduced below Threshold Bonuses.


5.2  Compensation Committee Discretion.

     Notwithstanding the above, the Compensation Committee of the Board
     reserves the right to reduce the formula bonus of any participant
     deemed not to have performed satisfactorily in his or her
     position/assignment during the year.  

     Likewise the Compensation Committee may increase a formula bonus if
     there is compelling reason to do so.





















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