<ARTICLE> 5
<LEGEND>       THIS SCHEDULE CONTAINS SUMMARY FINANCIAL
               INFORMATION EXTRACTED FROM THE UNAUDITED
               CONSOLIDATED CONDENSED FINANCIAL STATEMENTS OF
               WOLVERINE WORLD WIDE, INC. AND SUBSIDIARIES FOR
               THE THIRD TWELVE WEEK ACCOUNTING PERIOD ENDED
               SEPTEMBER 10, 1994 AND IS QUALIFIED IN ITS
               ENTIRETY BY REFERENCE TO SUCH FINANCIAL
               STATEMENTS.
<MULTIPLIER>   1,000
<CURRENCY>     U.S. DOLLARS
       
                           
<FISCAL-YEAR-END>                                               DEC-31-1994
<PERIOD-START>                                                  JAN-02-1994
<PERIOD-END>                                                    SEP-10-1994
<PERIOD-TYPE>                                                         OTHER
<EXCHANGE-RATE>                                                           1
<CASH>                                                                2,103
<SECURITIES>                                                              0
<RECEIVABLES>                                                        71,800
<ALLOWANCES>                                                          4,708
<INVENTORY>                                                          88,090
<CURRENT-ASSETS>                                                    172,958
<PP&E>                                                               96,195
<DEPRECIATION>                                                       62,087
<TOTAL-ASSETS>                                                      234,624
<CURRENT-LIABILITIES>                                                38,090
<BONDS>                                                              67,775
<PREFERRED-MANDATORY>                                                     0
<PREFERRED>                                                               0
<COMMON>                                                             11,251
<OTHER-SE>                                                          110,401
<TOTAL-LIABILITY-AND-EQUITY>                                        234,624
<SALES>                                                             244,160
<TOTAL-REVENUES>                                                    244,160
<CGS>                                                               169,362
<TOTAL-COSTS>                                                       169,362
<OTHER-EXPENSES>                                                          0
<LOSS-PROVISION>                                                          0
<INTEREST-EXPENSE>                                                    3,100
<INCOME-PRETAX>                                                      10,826
<INCOME-TAX>                                                          3,464
<INCOME-CONTINUING>                                                   7,362
<DISCONTINUED>                                                            0
<EXTRAORDINARY>                                                           0
<CHANGES>                                                                 0
<NET-INCOME>                                                          7,362
<EPS-PRIMARY>                                                           .34
<EPS-DILUTED>                                                           .33