<ARTICLE>                                                                      5
<LEGEND>  THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED
          FROM THE UNAUDITED CONSOLIDATED CONDENSED FINANCIAL STATEMENTS OF
          WOLVERINE WORLD WIDE, INC. AND SUBSIDIARIES FOR THE 12 WEEK
          ACCOUNTING PERIOD ENDED MARCH 25, 1995 AND IS QUALIFIED IN ITS
          ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER>                                                               1,000
       
                                                                  
<PERIOD-TYPE>                                                              OTHER
<FISCAL-YEAR-END>                                                    DEC-30-1995
<PERIOD-START>                                                       JAN-01-1995
<PERIOD-END>                                                         MAR-25-1995
<CASH>                                                                     3,286
<SECURITIES>                                                                   0
<RECEIVABLES>                                                             64,299
<ALLOWANCES>                                                               4,323
<INVENTORY>                                                               96,462
<CURRENT-ASSETS>                                                         177,846
<PP&E>                                                                    99,543
<DEPRECIATION>                                                            63,398
<TOTAL-ASSETS>                                                           240,839
<CURRENT-LIABILITIES>                                                     42,878
<BONDS>                                                                   55,338
<COMMON>                                                                  16,740
<PREFERRED-MANDATORY>                                                          0
<PREFERRED>                                                                    0
<OTHER-SE>                                                               117,820
<TOTAL-LIABILITY-AND-EQUITY>                                             240,839
<SALES>                                                                   76,331
<TOTAL-REVENUES>                                                          76,331
<CGS>                                                                     53,543
<TOTAL-COSTS>                                                             53,543
<OTHER-EXPENSES>                                                               0
<LOSS-PROVISION>                                                               0
<INTEREST-EXPENSE>                                                           701
<INCOME-PRETAX>                                                            3,619
<INCOME-TAX>                                                               1,122
<INCOME-CONTINUING>                                                        2,497
<DISCONTINUED>                                                                 0
<EXTRAORDINARY>                                                                0
<CHANGES>                                                                      0
<NET-INCOME>                                                               2,497
<EPS-PRIMARY>                                                               0.15
<EPS-DILUTED>                                                               0.15