<ARTICLE>                                                                 5
<LEGEND>  THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED
          FROM THE UNAUDITED CONSOLIDATED CONDENSED FINANCIAL STATEMENTS OF
          WOLVERINE WORLD WIDE, INC. AND SUBSIDIARIES FOR THE PERIOD ENDED
          DECEMBER 30, 1995 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE
          TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER>                                                          1,000
       
                                                            
<PERIOD-TYPE>                                                          YEAR
<FISCAL-YEAR-END>                                               DEC-30-1995
<PERIOD-START>                                                  JAN-01-1995
<PERIOD-END>                                                    DEC-30-1995
<CASH>                                                               27,088
<SECURITIES>                                                              0
<RECEIVABLES>                                                        83,392
<ALLOWANCES>                                                          3,407
<INVENTORY>                                                          88,350
<CURRENT-ASSETS>                                                    214,875
<PP&E>                                                              109,731
<DEPRECIATION>                                                       62,846
<TOTAL-ASSETS>                                                      283,554
<CURRENT-LIABILITIES>                                                37,647
<BONDS>                                                              30,594
<COMMON>                                                             18,783
<PREFERRED-MANDATORY>                                                     0
<PREFERRED>                                                               0
<OTHER-SE>                                                          185,431
<TOTAL-LIABILITY-AND-EQUITY>                                        283,554
<SALES>                                                             413,957
<TOTAL-REVENUES>                                                    413,957
<CGS>                                                               290,469
<TOTAL-COSTS>                                                       290,469
<OTHER-EXPENSES>                                                          0
<LOSS-PROVISION>                                                          0
<INTEREST-EXPENSE>                                                    4,717
<INCOME-PRETAX>                                                      34,114
<INCOME-TAX>                                                         10,047
<INCOME-CONTINUING>                                                  24,067
<DISCONTINUED>                                                            0
<EXTRAORDINARY>                                                           0
<CHANGES>                                                                 0
<NET-INCOME>                                                         24,067
<EPS-PRIMARY>                                                          1.41
<EPS-DILUTED>                                                          1.40