<ARTICLE>                                                                 5
<LEGEND>  THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED
          FROM THE CONSOLIDATED STATEMENT OF INCOME, BALANCE SHEETS, AND
          STATEMENT OF CASH FLOWS OF THE COLONEL'S INTERNATIONAL, INC. AND
          ITS SUBSIDIARIES AS OF AND FOR THE QUARTER ENDED JUNE 30, 1996
          AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL
          STATEMENTS.
</LEGEND>
<MULTIPLIER>                                                          1,000
       
                                                            
<PERIOD-TYPE>                                                         3-MOS
<FISCAL-YEAR-END>                                               DEC-31-1996
<PERIOD-START>                                                  APR-01-1996
<PERIOD-END>                                                    JUN-30-1996
<CASH>                                                              328,003
<SECURITIES>                                                              0
<RECEIVABLES>                                                     2,501,211
<ALLOWANCES>                                                      (476,300)
<INVENTORY>                                                       8,535,825
<CURRENT-ASSETS>                                                 12,953,740
<PP&E>                                                           24,748,804
<DEPRECIATION>                                                 (17,980,203)
<TOTAL-ASSETS>                                                   39,999,470
<CURRENT-LIABILITIES>                                            15,236,363
<BONDS>                                                                   0
<COMMON>                                                            241,778
<PREFERRED-MANDATORY>                                                     0
<PREFERRED>                                                               0
<OTHER-SE>                                                       13,961,789
<TOTAL-LIABILITY-AND-EQUITY>                                     39,999,470
<SALES>                                                           8,544,230
<TOTAL-REVENUES>                                                  8,544,230
<CGS>                                                             6,383,613
<TOTAL-COSTS>                                                     6,383,613
<OTHER-EXPENSES>                                                  1,387,407
<LOSS-PROVISION>                                                          0
<INTEREST-EXPENSE>                                                 (63,922)
<INCOME-PRETAX>                                                     754,750
<INCOME-TAX>                                                        363,000
<INCOME-CONTINUING>                                                 391,750
<DISCONTINUED>                                                            0
<EXTRAORDINARY>                                                           0
<CHANGES>                                                                 0
<NET-INCOME>                                                        391,750
<EPS-PRIMARY>                                                          0.02
<EPS-DILUTED>                                                             0