EXHIBIT 23 - CONSENT OF INDEPENDENT AUDITORS

We consent to the incorporation by reference in the Registration Statements
(Form S-8 Nos. 33-63689, 33-55213, 33-64854, 33-23195, 33-23196, 2-92600
and 2-68548) pertaining to various stock option and incentive plans of
Wolverine World Wide, Inc. of our report dated February 7, 1997, with
respect to the consolidated financial statements and schedule of Wolverine
World Wide, Inc. and subsidiaries included in the Annual Report on
Form 10-K for the fiscal year ended December 28, 1996.


                         /s/Ernst & Young LLP

Grand Rapids, Michigan
March 27, 1997