EMPLOYMENT AGREEMENT


          THIS IS AN EMPLOYMENT AGREEMENT (the "Agreement") made as of
April 27, 1998, by and between WOLVERINE WORLD WIDE, INC., a Delaware
corporation (the "Employer"), and GEOFFREY B. BLOOM, an individual (the
"Executive").

                             R E C I T A L S :

          Executive has been employed by Employer as its Chief Executive
Officer.  Executive has an existing employment agreement with Employer
dated April 17, 1993, which is superseded by this Agreement.

          THEREFORE, in consideration of the foregoing and the mutual
covenants contained in this Agreement, the parties agree as follows:

     1.   EMPLOYMENT.  Employer hereby agrees to continue to employ
Executive and Executive agrees to continue to serve Employer in an
executive, managerial and supervisory capacity on the terms and conditions
set forth in this Agreement.

     2.   POSITION AND DUTIES.  Executive shall serve as Chief Executive
Officer of Employer reporting only to Employer's Board of Directors.
Executive shall have supervision and control over, and responsibility for,
the general management and operation of Employer, and shall have such other
powers and duties as may from time to time be prescribed by Employer's
Board of Directors.  Subject to the foregoing, Executive agrees to devote
his best efforts and substantially all his working time and attention to
the business of Employer and its subsidiaries, and to the performance of
such executive, managerial and supervisory duties as may be assigned to him
by Employer's Board of Directors; provided, that Executive shall be
permitted to serve on a reasonable number of boards of directors of other
companies, subject to the prior consent of Employer's Board of Directors,
and render occasional services in connection with such service, and
Executive shall be permitted to participate in charitable and civic
endeavors to the extent such service does not interfere with Executive's
obligations under this Agreement.

     3.   TERM OF EMPLOYMENT.  Except in the case of early termination as
specifically provided in this Agreement, the term of Executive's employment
shall continue until April 30, 2000; if the Executive's employment
continues thereafter it will be terminable at will, or on such terms as the
parties may agree in writing, but the Executive's obligations under Section
15 of this Agreement, and the Employer's obligation to pay accrued
compensation called for by this Agreement, shall continue in effect.

     4.   COMPENSATION.  For the services to be rendered by Executive as
provided in this Agreement, Employer agrees to pay Executive in thirteen
(13) equal installments during each year, a base salary of not less than


Six Hundred Thousand Dollars ($600,000) per annum, payable effective as of
April 27, 1998 and prorated for any partial year of employment.
Executive's base salary may be increased at the discretion of Employer's
Board of Directors and/or its Compensation Committee at any time and from
time to time during the term of this Agreement.  Executive's base salary
may be decreased, with the consent of Executive, by Employer's Board of
Directors and/or its Compensation Committee at any time and from time to
time during the term of this Agreement.  Upon any such increase or decrease
in Executive's base salary, the new rate shall without further action by
the parties be deemed to be substituted for the rate set forth in this
Agreement and this Agreement shall be deemed to be amended accordingly.

     5.   FRINGE BENEFITS.  In addition to the compensation provided in
Section 4 of this Agreement, Executive shall also be entitled to the
following fringe benefits:

          (a)  Executive shall participate in both the Executive Long-
     Term Incentive Plan ("Long-Term Bonus Plan") and the Executive
     Short-Term Incentive Plan ("Annual Bonus Plan"), or any successor
     or substitute plans, and in such other bonus plans as may be made
     available to upper echelon executives of Employer.  The Long-Term
     Bonus Plan and the Annual Bonus Plan are collectively referred to
     herein as the "Plans".

          (b)  Executive shall be entitled to a leased automobile of a
     type to be mutually agreed upon by Executive and Employer.  In
     addition, Employer shall pay maintenance and all other operating
     expenses, including gasoline, repairs and insurance, with respect
     to such automobile in accordance with applicable regulations
     issued or administered by the Internal Revenue Service.

          (c)  Employer shall pay for reasonable dues, assessments,
     and other non-discretionary expenses and all business related
     expenses, associated with a membership in two country clubs or
     similar luncheon or social organizations to be selected by
     Executive in the Grand Rapids, Michigan area or in such other
     clubs or organizations as permitted by Employer's Compensation
     Committee.

          (d)  Employer shall provide Executive with the benefits of a
     term life insurance policy in the amount of Five Hundred Thousand
     Dollars ($500,000) payable to his designated beneficiaries, in
     addition to the benefits of all other life insurance plans as
     provided in this Agreement.  Upon termination of Executive's
     employment (except for voluntary resignation by Executive without
     Good Reason or termination of Executive's employment by the
     Employer for Cause), such Five Hundred Thousand Dollar ($500,000)
     life insurance policy shall be assigned to Executive and Employer


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     shall pay all premiums due after any such assignment until the
     expiration of the term of this Agreement. In the event of
     voluntary resignation without Good Reason by Executive or
     termination of Executive for Cause, at Executive's option, such
     life insurance policy shall be assigned to Executive and
     Executive shall pay all premiums due after such assignment.

          (e)  Employer shall provide Executive with tax preparation
     services and financial planning advice and services consistent
     with Employer's past practice or as may be made available to
     upper echelon executives of Employer.

          (f)  Employer shall pay Executive's reasonable legal
     expenses related to the negotiation and execution of this
     Agreement.

          (g)  Executive shall be entitled to four (4) weeks of
     vacation per year, plus such additional vacation as may be
     permitted with the concurrence of Employer's Board of Directors.

          (h)  Executive shall further be entitled to all benefits in
     the way of "fringes" presently available or which may
     subsequently be made available to upper echelon executives of
     Employer as a class or benefits substantially equivalent thereto,
     so long as such benefits or plans are in effect, including but
     not limited to all retirement, stock option, incentive, group
     life, disability, hospitalization, medical, dental and surgical
     benefit plans presently or hereafter in effect and available to
     upper echelon executives of Employer, or their equivalent.

          (i)  Employer and Executive are party to a Supplemental
     Executive Retirement Plan ("SERP") Participation Agreement dated
     January 1, 1996.  In consideration of entering into this
     Agreement, Executive will be credited with two (2) additional
     years of "deemed service" under SERP Section 5.1(a).

          (j)  If Executive remains employed under this Agreement
     through April 30, 2000, he will be credited with years of service
     under the SERP equal to his actual service as of April 30, 2000,
     (16 years, including years of deemed service in Section 5(i) of
     this Agreement), plus four (4) additional years of "deemed
     service" under SERP Section 5.1(a) (iii), (for the total years of
     service under the SERP of 20 years).  Executive shall also be
     credited with an additional four (4) years of deemed service
     under the SERP (for total years of service under the SERP of 24
     years) if the Employer's Board of Directors determines that the
     planning and effectuation of the transition from Executive to his
     successor have been carried out successfully (such determination


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     to be made in the Board's good faith discretion, and to be made
     by April 30, 2000).  Additional years of "deemed service"
     credited in accordance with this Section 5(j) are collectively
     referred to as the "Additional SERP Benefit."

          (k)  Executive shall be awarded 40,000 restricted shares of
     the Employer's common stock under the Employer's 1997 Stock
     Incentive Plan or other plan designated by the Board of
     Directors, on the following terms:

               (i)  If the Employer's net earnings as reported in
          Employer's audited financial statements for its fiscal year
          2001 exceed the Employer's net earnings for its fiscal year
          2000 by at least 10%, all 40,000 shares shall vest as of
          April 30, 2001; or

               (ii) If the Employer's net earnings for its fiscal year
          2001 exceed the Employer's net earnings for its fiscal year
          2000 by at least 5% but less than 10%, the number of shares
          that shall vest as of April 30, 2001 shall be: the
          percentage increase in net earnings in excess of 5% divided
          by 5% times 40,000 (for example, if the increase in net
          earnings was 6.32%, the number of shares to vest would be
          1.32% divided by 5% times 40,000 = 10,560), and the balance
          of the 40,000 shares shall be forfeited; or

               (iii) If the Employer's net earnings for its fiscal
          year 2001 do not exceed the Employer's net earnings for its
          fiscal year 2000 by at least 5%, all 40,000 shares shall be
          forfeited.

          (l)  The Executive shall be awarded 22,500 restricted shares
     of the Employer's common stock under the Employer's 1997 Stock
     Incentive Plan or other plan designated by the Board of
     Directors, on the following terms:

               (i)  If the average closing per share price of the
          Employer's common stock as reported on the New York Stock
          Exchange ("NYSE") for the 10 trading days preceding April
          30, 2001 has increased by at least 15% over the average
          closing per share price for the 10 trading days preceding
          April 30, 2000, all 22,500 restricted shares shall vest,
          effective as of April 30, 2001; or

               (ii) If the average closing per share price of the
          Employer's common stock as reported on the NYSE for the 10
          trading days preceding April 30, 2001 is greater than the
          average closing per share price for the 10 trading days


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          preceding April 30, 2000, but such increase is less than
          15%, the number of restricted shares that shall vest as of
          April 30, 2001 shall be the percentage increase in the
          average closing per share price divided by 15% times 22,500
          (for example, 7.5% divided by 15% times 22,500 = 11,250),
          and the balance of the 22,500 restricted shares shall be
          fortified; or

               (iii) If the average closing per share price of the
          Employer's common stock as reported on the NYSE for the 10
          trading days preceding April 30, 2001 is equal to or less
          than the average closing per share price of the Employer's
          common stock for the 10 trading days preceding April 30,
          2000, all 22,500 shares shall be forfeited.

          In making the calculations called for by this Section 5(l), the
average per share price and the number of shares awarded to Executive shall
be adjusted to eliminate the effect of any stock split, stock dividend,
recapitalization or other similar transaction.

          Notwithstanding any provision or term of this Agreement to the
contrary, Employer shall not be required or obligated to maintain, amend or
adopt any particular fringe benefit plan or policy, including those plans
or policies referenced in this Section, or to pay, credit or otherwise vest
in Executive as a participant any amount or level of award or grant under
any such plan; provided, however, that the foregoing shall not apply to any
deferred bonus, payment or other credit awarded to Executive under any such
plan, nor shall the foregoing limit in any way or allow the Employer to
avoid the commitment to Executive in Section 5(j), (k) and (l) above.

     6.   ADDITIONAL BENEFITS.  The provisions of this Agreement with
respect to compensation and other benefits payable to Executive shall not
preclude or in any way affect the grant by Employer or the receipt by
Executive of increases in base salary or total compensation, or bonuses, or
additional compensation, contingent or otherwise, to be determined solely
in the discretion of Employer's Board of Directors and/or its Compensation
Committee, or by other persons or groups to whom such authority is legally
delegated.

     7.   EXPENSES.  In addition to the compensation and benefits provided
in Sections 4 and 5 of this Agreement, Employer will reimburse or pay
Executive's reasonable and appropriate expenses for his business related
travel and entertainment in accordance with Employer's then current policy.
As a condition to such reimbursement or payment, Executive shall be
required to account to Employer for expenses incurred in the performance of
his employment duties.  Executive shall be entitled, if Executive deems it
appropriate, to bring his spouse with him on up to two out of town trips
involving business of Employer per year, and Employer shall reimburse


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Executive or pay the reasonable and appropriate expenses incurred for her
travel and entertainment.  Employer may pay the travel and entertainment
expenses of Executive's spouse incurred on more than two business trips per
year with the prior approval of Employer's Board of Directors, and/or its
Compensation Committee.

     8.   TERMINATION OF EMPLOYMENT.  During the term of this Agreement,
the Executive's employment may be terminated as follows:

          (a)  DEATH.  The Executive's employment shall terminate
     automatically in the event of his death.

          (b)  DISABILITY.  If, as a result of Executive's incapacity
     due to physical or mental illness, he shall have been absent from
     his duties with Employer on a full time basis for six (6)
     consecutive months, and if he shall have not returned to the full
     time performance of his duties within thirty (30) days after
     written notice after such six (6) month period, Employer may
     terminate this Agreement for "Disability."

          (c)  TERMINATION BY EMPLOYER FOR CAUSE.  Employer may
     terminate Executive's employment for Cause.  For purposes of this
     Agreement, "Cause" shall mean:  (i) the willful and continued
     failure by Executive to substantially perform his duties with
     Employer (other than any such failure resulting from Executive's
     incapacity due to physical or mental illness, or any such actual
     or anticipated failure resulting from Executive's termination for
     Good Reason) after a demand for substantial performance is
     delivered to Executive by Employer's Board of Directors (which
     demand shall specifically identify the manner in which the Board
     believes that Executive has not substantially performed his
     duties); or (ii) the commission of a felony or other gross
     misbehavior injurious to Employer or its reputation, as
     determined by Employer's Board of Directors; or (iii) willful
     misconduct by Executive which is intended to result in material
     harm to the business or goodwill of the Employer.  For purposes
     of this Section, no act or failure to act on the part of
     Executive shall be considered "willful" unless done or omitted to
     be done by Executive not in good faith and without reasonable
     belief that his action(s) or omission(s) was in the best
     interests of Employer.

          (d)  TERMINATION BY EXECUTIVE FOR GOOD REASON.  Executive
     may terminate his employment at any time for Good Reason and, in
     such event, Employer shall continue to be obligated to pay
     Executive the amounts and benefits set forth in Sections 11 and
     12 of this Agreement.  For purposes of this Agreement, "Good
     Reason" shall, without Executive's express written consent, mean:


                                      -6-

               (i)  The assignment to Executive of any duties
          inconsistent with this Agreement.

               (ii) A reduction by Employer (without the consent of
          Executive) in Executive's annual base salary as provided in
          this Agreement or as the same may be increased from time to
          time, except for across-the-board salary reductions, freezes
          or reduced increases similarly affecting all executives of
          Employer;

               (iii) A failure by Employer to continue the
          Employer's Plans as such may be modified from time to time
          but substantially in the form presently in effect, or a
          failure by Employer to continue Executive as a participant
          in the Plans or to pay Executive any annual installment of a
          previous award under the Plans or any deferred distribution
          (as defined in the Plans) awarded under the Plans;

               (iv) The relocation of Employer's principal executive
          offices to a location outside Rockford, Michigan, or any
          requirement that Executive be based anywhere other than
          Employer's principal executive offices, except for required
          travel on Employer's business to an extent substantially
          consistent with Executive's present business travel
          obligations, or, in the event Executive consents to any such
          relocation of Employer's principal executive offices, the
          failure by Employer to pay (or reimburse Executive for) all
          reasonable moving expenses incurred by Executive relating to
          a change of Executive's principal residence in connection
          with such relocation and to indemnify Executive against any
          loss (defined as the difference between the actual sale
          price of such residence and the higher of (A) Executive's
          aggregate investment in such residence or (B) the fair
          market value of such residence as determined by a real
          estate appraiser designated by Executive and reasonably
          satisfactory to Employer) realized in the sale of
          Executive's principal residence in connection with any such
          relocation;

               (v)  The failure by Employer to continue to provide
          Executive with benefits substantially similar to those
          enjoyed by Executive under any benefit or compensation plan,
          pension, life insurance, medical, health and accident or
          disability plan in which Executive is currently
          participating, the taking of any action by Employer which
          would adversely affect Executive's participation in or
          materially reduce Executive's benefits under any of such
          plans or deprive Executive of any material fringe benefit


                                      -7-

          currently enjoyed by Executive, or the failure by Employer
          to provide Executive with the number of paid vacation days
          to which Executive is then entitled on the basis of years of
          service with Employer in accordance with this Agreement and
          Employer's normal vacation policy in effect on the date of
          this Agreement;

               (vi) The failure of Employer to obtain the assumption
          of Employer's obligations under this Agreement by any
          successor as contemplated in Section 14 of this Agreement;

               (vii) Any purported termination of Executive's
          employment which is not effected pursuant to a Notice of
          Termination which satisfies the requirements of Section 9
          below (and, if applicable, Section 8 above); or

               (viii) Any other material breach by Employer of its
          obligations under this Agreement.

          (e)  TERMINATION BY EMPLOYER WITHOUT CAUSE.  Employer may
     terminate Executive's employment with Employer at will at any
     time, subject to its obligations under this Agreement.

          (f)  TERMINATION BY EXECUTIVE OTHER THAN FOR GOOD REASON.
     Executive may terminate his employment with Employer at will at
     any time, subject to his obligations under Section 15 of this
     Agreement and upon not less than (60) days advance notice to
     Employer.

     9.   NOTICE OF TERMINATION.  Any purported termination of Executive's
employment by Employer or by Executive shall be communicated by written
Notice of Termination to the other party.  For purposes of this Agreement,
a "Notice of Termination" shall mean a notice which shall indicate the
specific termination provision in this Agreement relied upon (except in the
event of death of Executive or termination of Executive without Cause) and
shall set forth in reasonable detail the facts and circumstances claimed to
provide a basis for termination of Executive's employment under the
provision so indicated (including, if applicable, the requirements of
Section 8(c) hereof).

     10.  DATE OF TERMINATION.  "Date of Termination" shall mean (a) the
date of Executive's death under Section 8(a); (b) if this Agreement is
terminated for Disability, the time specified in Section 8(b) of this
Agreement; and (c) if Executive's employment is terminated for any reason
other than death or Disability, the date specified in the Notice of
Termination (which, in the case of a termination pursuant to Section 8(d)
above shall not be more than sixty (60) days from the date such Notice of
Termination is given); provided, that, if within thirty (30) days after any


                                      -8-

Notice of Termination is given the party receiving such Notice of
Termination notifies the other party that a dispute exists concerning the
termination, the Date of Termination shall be the date on which the dispute
is finally resolved, either by mutual written agreement of the parties or
by a binding arbitration award; and provided further, that the Date of
Termination shall be extended by a notice of dispute only if such notice is
given in good faith and the party giving such notice pursues the resolution
of such dispute with reasonable diligence.  Notwithstanding the pendency of
any such dispute, Employer will continue to pay Executive his full
compensation in effect when the notice giving rise to the dispute was given
(including, but not limited to, base salary) and continue Executive as a
participant in all compensation, benefit and insurance plans, subject to
the terms of this Agreement, in which Executive was participating when the
notice giving rise to the dispute was given, until the dispute is finally
resolved in accordance with this Section.  Amounts paid under this
Section are in addition to all other amounts due under this Agreement and
shall not be offset against or reduce any other amounts due under this
Agreement; provided, however, in the event that the Date of Termination
shall be extended by a notice of dispute and such dispute is resolved in
favor of the Employer, then the Employer may credit and offset any
compensation paid to Executive after the date specified in the Notice of
Termination against any payments due to Executive hereunder or, at
Employer's option, such payments shall be reimbursed by the Executive to
Employer.

     11.  COMPENSATION UPON TERMINATION.  If during the term of this
Agreement Executive's employment is terminated for any reason, Employer
shall pay Executive:

          (a)  his full base salary through the Date of Termination
     (as provided in this Agreement) at the rate in effect at the time
     Notice of Termination is given; and

          (b)  accrued benefits and rights under all fringe benefit,
     incentive, deferred compensation, stock option, restricted stock,
     retirement and other plans and policies of the Employer as
     provided under the terms of such plans and policies.

     12.  ADDITIONAL COMPENSATION UPON CERTAIN TERMINATIONS OF EMPLOYMENT.
If Executive's employment is terminated before April 30, 2000:

          (a)  By Executive's death or due to Executive's Disability,
     Executive will be entitled to the payments and benefits provided
     in Section 11 of this Agreement and will receive credit for eight
     (8) years of "deemed service" under Section 5(j) (the Additional
     SERP Benefit) the same as if all conditions for such credit were
     satisfied under Section 5(j).  If Executive's employment is
     terminated before April 30, 2000 by Executive's death or due to


                                      -9-

     Executive's Disability, all 62,500 shares of restricted stock
     covered by Sections 5(k) and (l) shall be forfeited.

          (b)  By the Employer without Cause and not due to
     Executive's death or Disability, Executive shall be entitled to
     Severance Payments under Section 13.

          (c)  By the Executive for Good Reason, Executive shall be
     entitled to Severance Payments under Section 13.

     13.  SEVERANCE PAYMENTS.  Executive shall receive the following
Severance Payments, if he is entitled thereto under Section 12 of this
Agreement, provided that no portion of the Severance Payments shall
duplicate payments to be received by the Executive pursuant to Section 11
of this Agreement.

          (a)  Employer shall pay to Executive in a lump sum on the
     fifth day following the Date of Termination, the following
     amounts:

               (i)  an amount equal to the amount, if any, of the
          deferred portion of any awards which pursuant to the Plans
          has been awarded to Executive but which have not yet been
          paid to Executive as well as a bonus for the year prior to
          termination if not yet awarded and for the year of
          termination prorated through the date of termination, both
          based on 100% of any bonus awarded Executive for the
          immediately preceding year, or the average of Executive's
          bonus awards pursuant to the Plans for the two immediately
          preceding years, whichever is greater, and including in
          either case the amount of deferred distributions, if any,
          which have accrued to Executive's account;

               (ii) In lieu of any further salary payments to
          Executive for periods subsequent to the Date of Termination,
          Employer shall pay Executive, the product of (A) the sum of
          Executive's annual base salary at the rate in effect on the
          Date of Termination plus the amounts awarded Executive under
          the Plans for the year most recently ended (whether or not
          fully paid), and (B) the number of years (rounded to the
          nearest hundredth) between the Date of Termination and April
          30, 2000;

               (iii) Employer shall also pay all relocation and
          indemnity payments as set forth in Section 8(d) of this
          Agreement;

               (iv) All reasonable legal fees and expenses incurred by
          Executive as a result of such termination if Executive

                                      -10-

          substantially prevails in enforcing his rights under this
          Agreement (including all such fees and expenses, if any,
          incurred in contesting or disputing any such termination or
          in seeking to obtain or enforce any right or benefit
          provided by this Agreement);

               (v)  In lieu of the $1.00 par value per share common
          stock of Employer ("Company Shares") issuable upon the
          exercise of options that have been awarded to Executive
          (whether or not exercisable or vested, but excluding options
          or portions thereof which have lapsed without being
          exercised by Executive), under any and all Employer stock
          option plans or agreements, (which options shall be canceled
          upon payment of the amount set forth below), Executive shall
          receive an amount in cash equal to one hundred percent
          (100%) of the aggregate positive spread between the exercise
          prices of all such options held by Executive, whether or not
          then fully exercisable, and the closing price of Company
          Shares as reported on the New York Stock Exchange on the
          Date of Termination or the last trading date preceding the
          Date of Termination;

          (b)  If Employer shall terminate Executive's employment
     without Cause or if Executive terminates his employment for Good
     Reason and at the time of termination any restrictions against
     sale, transfer or other disposition of Company Shares awarded to
     Executive under any restricted stock plan or agreement have not
     lapsed on the Date of Termination, (i) Employer shall declare the
     restrictions to have lapsed with respect to those shares,
     provided such restrictions would have lapsed prior to April 30,
     2000; and (ii) all restrictions on the 62,500 shares of
     restricted common stock issued pursuant to Sections 5(k) and (l)
     of this Agreement shall immediately lapse, and all such shares
     shall become the property of Executive without restrictions.

          (c)  Employer shall maintain in full force and effect,
     through April 30, 2000, all employee benefit plans and programs
     or arrangements in which Executive was entitled to participate
     immediately prior to the Date of Termination (except for bonus
     and stock option plans) provided that Executive's continued
     participation is possible under the general terms and provisions
     of such plans and programs.  In the event that Executive's
     participation in any such plan or program is barred, Employer
     shall arrange to provide Executive with benefits substantially
     similar to those which Executive is entitled to receive under
     such plans and programs.  At the end of the period of coverage,
     Executive shall have the option to have assigned to him at no
     cost and with no apportionment of prepaid premiums, any


                                      -11-

     assignable insurance policy owned by Employer and relating
     specifically to Executive.

          (d)  If Employer terminates Executive's employment without
     Cause or if Executive terminates his employment for Good Reason,
     then in addition to the benefits to which Executive is entitled
     under the retirement plans or programs in which Executive
     participates or any successor plans or programs in effect on the
     Date of Termination, Employer shall: (i) grant Executive the full
     eight (8) years of deemed additional service under the SERP, as
     if all of the conditions of Section 5(j) had been met; and (ii)
     pay Executive in one lump sum in cash at Executive's normal
     retirement age (or earlier retirement age should Executive so
     elect) as defined in the retirement plans or programs in effect
     on the Date of Termination, an amount equal to the actuarial
     equivalent of the retirement pension to which Executive would
     have been entitled under the terms of such retirement plans or
     programs without regard to any vesting requirements of such plans
     or programs, had Executive accumulated additional continuous
     service through April 30, 2000, at Executive's salary rate in
     effect on the Date of Termination plus the amount awarded
     Executive under the Plans during the year most recently ended
     (whether or not fully paid) (including subsequent annual salary
     adjustments) under such retirement plans or programs and
     including any Additional SERP Benefit credited under this
     Agreement, reduced by the single sum actuarial equivalent of any
     amount to which Executive is entitled pursuant to the provisions
     of such retirement plans and programs.  For purposes of this
     Subsection, "actuarial equivalent" shall be determined using the
     same methods and assumptions utilized under Employer's retirement
     plans and programs immediately prior to the termination of
     employment.

          (e)  If Employer shall terminate Executive's employment
     without Cause or if Executive shall terminate his employment for
     Good Reason, Employer shall provide Executive with executive out-
     placement services by entering into a contract with a company
     specializing in such services.

          (f)  If Executive's employment is terminated under
     circumstances entitling Executive to payments and benefits under
     this Agreement and the Executive Severance Agreement between
     Executive and Employer (a "change in control termination"), all
     payments and benefits due to Executive shall be determined
     exclusively in accordance with the Executive Severance Agreement
     and the terms of this Agreement shall not apply to the
     determination of payments or benefits due to Executive in the
     event of a change in control termination.  Without limiting the


                                      -12-

     foregoing, in the event of a change in control termination,
     Executive will not be entitled to credit for any additional years
     of "deemed service" referenced in Section 5(j) (the Additional
     SERP Benefit) or any of the restricted shares referenced in
     Sections 5(k) or (l).  Notwithstanding the foregoing, in the
     event of a change in control termination, Executive shall be
     entitled to the assignment of life insurance in accordance with
     Section 5(d).

     14.  SUCCESSORS; BINDING AGREEMENT.

          (a)  Employer will require any successor (whether direct or
     indirect, by purchase, merger, consolidation or otherwise) to all
     or substantially all of the business and/or assets of Employer,
     to expressly assume and agree to perform this Agreement in the
     same manner and to the same extent that Employer would be
     required to perform this Agreement if no such succession had
     occurred.  Failure of Employer to obtain such assumption and
     agreement prior to the effectiveness of any such succession shall
     be a breach of this Agreement and shall entitle Executive to
     compensation from Employer in the same amount and on the same
     terms as Executive would be entitled (i) under Section 13(f); or
     (ii) if Section 13(f) is inapplicable, as if Executive terminated
     his employment for Good Reason, except that for purposes of
     implementing the foregoing clause (ii), the date on which any
     such succession becomes effective shall be deemed the Date of
     Termination.  As used in this Agreement, "Employer" shall mean
     Employer as defined in this Agreement and any successor to its
     business and/or assets which assumes and agrees to perform this
     Agreement by operation of law or otherwise.

          (b)  This Agreement shall inure to the benefit of and be
     enforceable by Executive's personal or legal representatives,
     executors, administrators, successors, heirs, distributees,
     devisees and legatees.  If Executive should die following
     termination of employment with Employer while any amounts would
     still be payable to him hereunder if Executive had continued to
     live, all such amounts, unless otherwise provided herein, shall
     be paid in accordance with the terms of this Agreement to his
     devisee, legatee, or other designee or, if there be no such
     designee, to his estate.

     15.  NONCOMPETITION.  Recognizing that his skill, experience and
knowledge are unique and are a material inducement to Employer to enter
into this Agreement, Executive agrees that during his employment, and for
an additional period of sixty (60) months after any termination of his
employment (provided the Employer complies with this Agreement), Executive
will not (i) enter employment with, or, directly or indirectly, own an


                                      -13-

interest in, or manage, operate, control or participate in the business of,
or furnish services or advice to, any company whose business is similar to
or in competition with that of Employer without the express authorization
of Employer's Board of Directors; or (ii) solicit or suggest to any
customer, distributor or other person doing business with Employer that
they should cease or diminish their business with Employer or do business
with any other person or entity, to any extent, instead of Employer; or
(iii) solicit or suggest to any employee of Employer that s/he should
terminate employment with Employer or provide services or advice to any
competitor of Employer. This provision shall not, however, restrict the
right of Executive to own less than five percent (5%) of a class of equity
securities in any company listed on a national or regional stock exchange,
regardless of the nature of its business.  The geographic scope of the
covenant against competition in this Section 15 is worldwide.  The parties
hereto agree that in view of all the facts and circumstances, this
provision is neither an unreasonable restraint nor unconscionable.

     16.  MISCELLANEOUS.  No provision of this Agreement may be modified,
waived or discharged unless such waiver, modification or discharge is
agreed to in a writing signed by Executive and such officer as may be
specifically designated by Employer's Board of Directors.  No waiver by
either party at any time of any breach by the other party of, or compliance
with, any condition or provision of this Agreement to be performed by such
other party shall be deemed a waiver of the same or similar or dissimilar
provisions or conditions at the same or at any prior or subsequent time.
No agreements or representations, oral or otherwise, express or implied,
with respect to the subject matter of this Agreement have been made by
either party which are not set forth expressly in this Agreement.  The
validity, interpretation, construction and performance of this Agreement
shall be governed by the laws of the State of Michigan.

     17.  WITHHOLDING TAXES.  Employer may withhold from all payments due
to Executive (or his beneficiary or estate) hereunder all taxes which, by
applicable federal, state, local or other law or regulation, Employer is
required to withhold therefrom.

     18.  VALIDITY.  The invalidity or unenforceability of any provision of
this Agreement shall not affect the validity or enforceability of the other
provisions of this Agreement, which shall remain in full force and effect.

     19.  COUNTERPARTS.  This Agreement may be executed in one or more
identical counterparts, each of which shall be deemed to be an original but
all of which together shall constitute one and the same instrument.

     20.  ARBITRATION.  Any dispute or controversy arising under or in
connection with this Agreement shall be settled exclusively by binding
arbitration in Rockford, Michigan, in accordance with the rules of the
American Arbitration Association then in effect.  Judgment may be entered


                                      -14-

on the arbitrator's award in any court having jurisdiction; provided,
however, that Executive shall be entitled to seek specific performance of
his right to be paid until the Date of Termination during the pendency of
any dispute or controversy arising under or in connection with this
Agreement.

     21.  WAR OR NATIONAL EMERGENCY.  Employer agrees that, in the event of
a war or national emergency, Executive will, at his request, be granted a
leave of absence for military or governmental service and during said
period of leave of absence shall be paid such compensation as may be fixed
by, or with the authority of Employer's Board of Directors.  During any
such leave of absence, Executive shall, except with respect to his rights
to the compensation provided in this Agreement and his obligation to
perform such active duties of Employer, be deemed, for the purposes of this
Agreement, to be continuing in the employment of Employer pursuant to the
Agreement.

     22.  NOTICE.  Any and all notices referred to in this Agreement shall
be sufficient if furnished in writing, sent by certified or registered mail
or by overnight courier service, to the respective parties at the following
addresses:

          If to Employer:     Wolverine World Wide, Inc.
                              9341 Courtland Drive, N.E.
                              Rockford, MI  49351
                              Attn:  General Counsel

          If to Executive:    Geoffrey B. Bloom
                              440 Cambridge, S.E.
                              East Grand Rapids, MI  49506




















                                      -15-

     23.  TERMINATION OF PRIOR AGREEMENTS.  This Agreement terminates and
replaces in its entirety all prior employment agreements between the
parties, including the Amended Restated Employment Agreement dated April
27, 1993 and the Employment Agreement dated May 8, 1992, as amended.

                                   WOLVERINE WORLD WIDE, INC.



                                   By  /s/Daniel T. Carroll
                                       Daniel T. Carroll
                                       Director and Chairman of the
                                       Compensation Committee of the
                                       Board of Directors



                                    /s/Geoffrey B. Bloom
                                    Geoffrey B. Bloom































                                      -16-