<ARTICLE>                                                                 5
<LEGEND>  THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED
          FROM THE UNAUDITED CONSOLIDATED CONDENSED FINANCIAL STATEMENTS OF
          WOLVERINE WORLD WIDE, INC. AND SUBSIDIARIES FOR THE PERIOD ENDED
          MARCH 27, 1999 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO
          SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER>                                                          1,000
       
                                                            
<PERIOD-TYPE>                                                         OTHER
<FISCAL-YEAR-END>                                               JAN-01-2000
<PERIOD-START>                                                  JAN-03-1999
<PERIOD-END>                                                    MAR-27-1999
<CASH>                                                                2,274
<SECURITIES>                                                              0
<RECEIVABLES>                                                       153,364
<ALLOWANCES>                                                          6,031
<INVENTORY>                                                         171,531
<CURRENT-ASSETS>                                                    341,920
<PP&E>                                                              199,919
<DEPRECIATION>                                                       86,751
<TOTAL-ASSETS>                                                      524,971
<CURRENT-LIABILITIES>                                                49,389
<BONDS>                                                             160,825
<COMMON>                                                             44,062
<PREFERRED-MANDATORY>                                                     0
<PREFERRED>                                                               0
<OTHER-SE>                                                          259,152
<TOTAL-LIABILITY-AND-EQUITY>                                        524,971
<SALES>                                                             136,193
<TOTAL-REVENUES>                                                    136,193
<CGS>                                                                94,325
<TOTAL-COSTS>                                                        94,325
<OTHER-EXPENSES>                                                          0
<LOSS-PROVISION>                                                          0
<INTEREST-EXPENSE>                                                    2,166
<INCOME-PRETAX>                                                       5,377
<INCOME-TAX>                                                          1,774
<INCOME-CONTINUING>                                                   3,603
<DISCONTINUED>                                                            0
<EXTRAORDINARY>                                                           0
<CHANGES>                                                                 0
<NET-INCOME>                                                          3,603
<EPS-PRIMARY>                                                           .09
<EPS-DILUTED>                                                           .09