<ARTICLE>                                                                 5
<LEGEND>  THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED
          FROM THE FORM 10-K OF THE COLONEL'S INTERNATIONAL, INC., FOR THE
          YEAR ENDED DECEMBER 31, 1998, AND IS QUALIFIED IN ITS ENTIRETY BY
          REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER>                                                              1

                                                            
<PERIOD-TYPE>                                                          YEAR
<FISCAL-YEAR-END>                                               DEC-31-1998
<PERIOD-START>                                                  JAN-01-1998
<PERIOD-END>                                                    DEC-31-1998
<CASH>                                                           18,303,097
<SECURITIES>                                                              0
<RECEIVABLES>                                                     3,072,330
<ALLOWANCES>                                                      1,048,000
<INVENTORY>                                                       6,088,332
<CURRENT-ASSETS>                                                 30,725,006
<PP&E>                                                           16,929,227
<DEPRECIATION>                                                   (6,044,554)
<TOTAL-ASSETS>                                                   52,422,893
<CURRENT-LIABILITIES>                                            13,628,479
<BONDS>                                                           5,031,824
<COMMON>                                                            246,318
<PREFERRED-MANDATORY>                                                     0
<PREFERRED>                                                               0
<OTHER-SE>                                                        9,230,911
<TOTAL-LIABILITY-AND-EQUITY>                                     33,487,050
<SALES>                                                          29,931,869
<TOTAL-REVENUES>                                                 29,931,869
<CGS>                                                            26,709,718
<TOTAL-COSTS>                                                    33,392,287
<OTHER-EXPENSES>                                                          0
<LOSS-PROVISION>                                                    845,000
<INTEREST-EXPENSE>                                                  720,532
<INCOME-PRETAX>                                                  (4,130,070)
<INCOME-TAX>                                                     (1,641,628)
<INCOME-CONTINUING>                                              (2,488,442)
<DISCONTINUED>                                                   13,494,034
<EXTRAORDINARY>                                                           0
<CHANGES>                                                                 0
<NET-INCOME>                                                     11,005,592
<EPS-BASIC>                                                          0.45
<EPS-DILUTED>                                                          0.45