<ARTICLE>                                                                 5
<LEGEND>  THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED
          FROM THE UNAUDITED CONSOLIDATED CONDENSED FINANCIAL STATEMENTS OF
          WOLVERINE WORLD WIDE, INC. AND SUBSIDIARIES FOR THE PERIOD ENDED
          SEPTEMBER 11, 1999 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE
          TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER>                                                          1,000

                                                            
<PERIOD-TYPE>                                                         OTHER
<FISCAL-YEAR-END>                                               JAN-01-2000
<PERIOD-START>                                                  JAN-03-1999
<PERIOD-END>                                                    SEP-11-1999
<CASH>                                                                7,639
<SECURITIES>                                                              0
<RECEIVABLES>                                                       181,525
<ALLOWANCES>                                                          6,656
<INVENTORY>                                                         189,973
<CURRENT-ASSETS>                                                    389,276
<PP&E>                                                              208,919
<DEPRECIATION>                                                       92,436
<TOTAL-ASSETS>                                                      574,277
<CURRENT-LIABILITIES>                                                53,521
<BONDS>                                                             196,745
<COMMON>                                                             44,416
<PREFERRED-MANDATORY>                                                     0
<PREFERRED>                                                               0
<OTHER-SE>                                                          268,057
<TOTAL-LIABILITY-AND-EQUITY>                                        574,277
<SALES>                                                             438,119
<TOTAL-REVENUES>                                                    438,119
<CGS>                                                               308,314
<TOTAL-COSTS>                                                       308,314
<OTHER-EXPENSES>                                                          0
<LOSS-PROVISION>                                                          0
<INTEREST-EXPENSE>                                                    7,338
<INCOME-PRETAX>                                                      18,608
<INCOME-TAX>                                                          6,196
<INCOME-CONTINUING>                                                  12,412
<DISCONTINUED>                                                            0
<EXTRAORDINARY>                                                           0
<CHANGES>                                                                 0
<NET-INCOME>                                                         12,412
<EPS-BASIC>                                                           .31
<EPS-DILUTED>                                                           .30