<ARTICLE>                                                                 5
<LEGEND>  THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED
FROM THE CONSOLIDATED STATEMENT OF INCOME, BALANCE SHEETS, AND STATEMENT OF
CASH FLOWS OF THE COLONEL'S INTERNATIONAL, INC. AND ITS SUBSIDIARIES AS OF
AND FOR THE PERIOD ENDED SEPTEMBER 30, 1999 AND IS QUALIFIED IN ITS
ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER>                                                              1

                                                            
<PERIOD-TYPE>                                                         9-MOS
<FISCAL-YEAR-END>                                               DEC-31-1999
<PERIOD-START>                                                  JAN-01-1999
<PERIOD-END>                                                    SEP-30-1999
<CASH>                                                            1,911,314
<SECURITIES>                                                              0
<RECEIVABLES>                                                     3,528,602
<ALLOWANCES>                                                        988,000
<INVENTORY>                                                       6,595,226
<CURRENT-ASSETS>                                                 15,735,709
<PP&E>                                                           32,104,299
<DEPRECIATION>                                                    8,000,089
<TOTAL-ASSETS>                                                   48,832,339
<CURRENT-LIABILITIES>                                            13,331,344
<BONDS>                                                                   0
<COMMON>                                                            246,318
<PREFERRED-MANDATORY>                                                     0
<PREFERRED>                                                               0
<OTHER-SE>                                                       30,373,315
<TOTAL-LIABILITY-AND-EQUITY>                                     48,832,339
<SALES>                                                          30,140,798
<TOTAL-REVENUES>                                                 30,140,798
<CGS>                                                            25,315,132
<TOTAL-COSTS>                                                    33,129,261
<OTHER-EXPENSES>                                                          0
<LOSS-PROVISION>                                                          0
<INTEREST-EXPENSE>                                                  812,647
<INCOME-PRETAX>                                                 (2,605,332)
<INCOME-TAX>                                                      (669,004)
<INCOME-CONTINUING>                                             (1,936,328)
<DISCONTINUED>                                                            0
<EXTRAORDINARY>                                                           0
<CHANGES>                                                                 0
<NET-INCOME>                                                    (1,936,328)
<EPS-BASIC>                                                        (0.08)
<EPS-DILUTED>                                                        (0.08)