CONSENT OF INDEPENDENT ACCOUNTANTS

We consent to the incorporation by reference in the Registration
Statement of Proffitt's, Inc. on Form S-8 of our report dated March
15, 1996, on our audits of the consolidated financial statements of
Proffitt's, Inc. as of February 3, 1996 and January 28, 1995, and
for each of the three years in the period ended February 3, 1996,
and our report dated March 15, 1996 on our audit of the financial
statement schedule listed in Item 14(a)2 of Form 10-K, which
reports are incorporated by reference in this Form 10-K.

                                   /s/COOPERS & LYBRAND L.L.P.

Atlanta, Georgia
December 30, 1996


                     INDEPENDENT AUDITORS' CONSENT

We consent to the incorporation by reference in the Registration
Statement No. 33-88390 of Proffitt's, Inc. on Form S-8 of our
report dated March 3, 1995, with respect to the consolidated
financial statements of Younkers, Inc. and subsidiary for the year
ended January 28, 1995 not separately presented, appearing in this
Annual Report of Form 10-K of Proffitt's, Inc. for year ended
February 3, 1996.

/s/Deloitte & Touche LLP

Des Moines, Iowa
December 30, 1996

                        Consent of Independent
Auditors

We consent to the incorporation by reference in the Registration
Statement of Proffitt's, Inc. (Form S-8 No. 33-88390) pertaining to
the Proffitt's, Inc. 1994 Employee Stock Purchase Plan of our
report dated March 3, 1994 (with respect to the consolidated
statements of earnings, shareholders' equity, and cash flows of
Younkers, Inc. for the year ended January 29, 1994, not separately
presented), appearing in the Annual Report (Form 10-K) of
Proffitt's, Inc. for the year ended February 3, 1996.

                              /s/ERNST & YOUNG LLP

Des Moines, Iowa
December 30, 1996