EMPLOYMENT AGREEMENT

     This Employment Agreement ("Agreement") is entered into as of the
1st day of April 1997, by and between Proffitt's, Inc. ("Company"), and
Donald E. Wright ("Executive"), with Executive being directly employed
by Company's subsidiary, McRae's, Inc.

     Company and Executive agree as follows:

     1.   Employment. Company hereby employs Executive as Senior Vice
President of Finance and Accounting or in such other capacity with
Company and its subsidiaries as Company's Board of Directors shall
designate.

     2.   Duties.  During his employment, Executive shall devote
substantially all of his working time, energies, and skills to the
benefit of Company's business.  Executive agrees to serve Company
diligently and to the best of his ability and to use his best efforts to
follow the policies and directions of Company's Board of Directors.

     3.   Executive's compensation and benefits under this Agreement
shall be as follows:

          (a)  Base Salary.  Company shall pay Executive a base salary
("Base Salary") at a rate of no less than $250,000 per year. 
Executive's Base Salary shall be paid in installments in accordance with
Company's normal payment schedule for its senior management.  All
payments shall be subject to the deduction of payroll taxes and similar
assessments as required by law.

          (b)  Initial Stock Award.  As soon as practicable after April
1, 1997, Company shall issue Executive 2,500 shares of Company stock as
an initial bonus; provided, however, Executive may cause Company to
withhold some shares of the Company stock to satisfy Executive's and
Company's tax-withholding obligations.  

          (c)  Bonus.  In addition to the Base Salary, Executive shall
be eligible, as long as he holds the position stated in paragraph 1, for
a yearly cash bonus of up to 50% of Base Salary based upon his
performance in accordance with specific annual objectives, set in
advance, all as approved by the Board of Directors.  

          (d)  Incentive Compensation.  Executive shall be and hereby is
granted a non-qualified option as of April 1, 1997, ("Option") to
purchase thirty-five thousand (35,000) shares of Company common stock at
an option price equal to the closing price of the stock on April 1,
1997, as reported in the Wall Street Journal.  The Option is granted
pursuant to Company's 1994 Long-Term Incentive Plan ("1994 LTIP"), and
shall be subject to the terms and conditions thereof.  The Option shall
be exercisable on or after April 1, 1997, (the "Grant Date") to the
extent of 20% of the shares covered thereby; exercisable to the extent
of an additional 20% of the shares covered thereby on and after the
first anniversary of the Grant Date; exercisable to the extent of an
additional 20% of the shares covered thereby on and after the second
anniversary of the Grant  Date; exercisable to the extent of an
additional 20% of the shares covered thereby on an after the third
anniversary of the Grant Date; and exercisable to the extent of any
remaining shares on and after the fourth anniversary of the Grant Date;
provided, however, that no portion of the Option shall be exercisable
any earlier than six months from the Grant Date.  The Option may be
exercised (as provided in the 1994 LTIP) up to ten (10) years from the
Grant Date.  Any portion of the Option not exercised within said ten
(10) year period shall expire.  

          (e)  Effect of Change of Control on Options.  In the event of
a Change of Control (as defined in the Company's 1994 Long-Term
Incentive Plan), any Options granted to Executive prior to such Change
of Control shall immediately vest.

          (f)  Additional Stock Compensation.  As compensation for his
services, Company shall issue 2,500 shares of Company stock to Executive
as soon as practicable after each of the first three anniversary dates
of Executive's first date of employment with Company (for a total of
7,500 shares), provided that Executive remains employed by Company on
such dates.  In the event that Executive's employment is terminated by
Company, 7,500 shares of stock, less any amounts already awarded under
this Section 3(f), shall be awarded to Executive as soon as practicable
after termination. 

     4.   Insurance and Benefits.  Company shall allow Executive to
participate in each employee benefit plan and to receive each executive
benefit that Company provides for senior executives at the level of
Executive's position, including the revised relocation package agreed to
by Executive and Company. 

     5.   Term. The term of this Agreement shall be for three years,
provided, however, that Company may terminate this Agreement at any time
upon thirty (30) days' prior written notice (at which time this
Agreement shall terminate except for Section 9, which shall continue in
effect as set forth in Section 9).  In the event of such termination by
Company, Executive shall be entitled to receive his Base Salary (at the
rate in effect at the time of termination) through the end of the term
of this Agreement.  Such Base Salary shall be paid thereafter in regular
payroll installments. 

     In addition, this Agreement shall terminate upon the death of
Executive, except as to: (a) Executive's estate's right to exercise any
unexercised stock options pursuant to Company's stock option plan then
in effect, (b) other entitlements under this contract that expressly
survive death, and (c) any rights which Executive's estate or dependents
may have under COBRA or any other federal or state law or which are
derived independent of this Agreement by reason of his participation in
any plan maintained by Company.

     6.   Termination by Company for Cause.  (a)  Company shall have the
right to terminate Executive's employment under this Agreement for
cause, in which event no salary or bonus shall be paid after termination
for cause.  Termination for cause shall be effective immediately upon
notice sent or given to Executive.  For purposes of this Agreement, the
term "cause" shall mean and be strictly limited to:  (i) conviction of
Executive, after all applicable rights of appeal have been exhausted or
waived, for any crime that materially discredits Company or is
materially detrimental to the reputation or goodwill of Company; (ii)
commission of any material act of fraud or dishonesty by Executive
against Company or commission of an immoral or unethical act that
materially reflects negatively on Company, provided that Executive shall
first be provided with written notice of the claim and with an
opportunity to contest said claim before the Board of Directors; or
(iii) Executive's material breach of his obligations under paragraph 2
of the Agreement, as so determined by the Board of Directors.  

          (b)  In the event that Executive's employment is terminated,
Executive agrees to resign as an officer and/or director of Company (or
any of its subsidiaries or affiliates), effective as of the date of such
termination, and Executive agrees to return to Company upon such
termination any of the following which contain confidential information:
all documents, instruments, papers, facsimiles, and computerized
information which are the property of Company or such subsidiary or
affiliate.

     7.   Change in Control. If Executive's employment is terminated
primarily as a result of a Change in Control of Company or a Potential
Change in Control of Company, as defined below, Executive shall receive
his Base Salary (in accordance with the schedule in Section 3(a)) for a
period of three years or through the end of the term of this Agreement,
whichever is longer.  In addition, in the event of a Change in Control
or a Potential Change in Control of Company, Executive may terminate
this Agreement for "cause" and be entitled to receive his Base Salary
for a period of three years or through the end of the term of this
Agreement, whichever is longer.  The term "cause" for this purpose shall
be strictly limited to the following two circumstances: (a) Company has
required Executive to relocate from the greater Birmingham, Alabama area
or (b) Company has materially reduced Executive's responsibilities so
that a reasonable person would view the changes as a material demotion. 


     As used herein, the term "Change in Control" means the happening of
any of the following:

          (a)  Any person or entity, including a "group" as defined in
Section 13(d)(3) of the Securities Exchange Act of 1934, as amended,
other than Company, a subsidiary of Company, or any employee benefit
plan of Company or its subsidiaries, becomes the beneficial owner of
Company's securities having 25 percent or more of the combined voting
power of the then outstanding securities of Company that may be cast for
the election for directors of Company (other than as a result of an
issuance of securities initiated by Company in the ordinary course of
business); or

          (b)  As the result of, or in connection with, any cash tender
or exchange offer, merger or other business combination, sale of assets
or contested election, or any combination of the foregoing transactions,
less than a majority of the combined voting power of the then
outstanding securities of Company or any successor corporation or entity
entitled to vote generally in the election of directors of Company or
such other corporation or entity after such transaction, are held in the
aggregate by holders of Company's securities entitled to vote generally
in the election of directors of Company immediately prior to such
transactions; or

          (c)  any period of two consecutive years, individuals who at
the beginning of any such period constitute the Board of Directors of
Company cease for any reason to constitute at least a majority thereof,
unless the election, or the nomination for election by Company's
stockholders, of each director of Company first elected during such
period was approved by a vote of at least two-thirds of the directors of
Company then still in office who were directors of Company at the
beginning of any such period.

     As used herein, the term "Potential Change in Control" means the
happening of any of the following:

          (a)  The approval by stockholders of an agreement by Company,
the consummation of which would result in a Change of Control of
Company; or

          (b)  The acquisition of beneficial ownership, directly or
indirectly, by any entity, person or group (other than Company, a
wholly-owned subsidiary thereof or any employee benefit plan of Company
or its subsidiaries (including any trustee of such plan acting as
trustee)) of securities of Company representing 5 percent or more of the
combined voting power of Company's outstanding securities and the
adoption by the Board of Directors of Company of a resolution to the
effect that a Potential Change in Control of Company has occurred for
purposes of this Agreement.

     8.   Disability.  If Executive becomes disabled at any time during
the term of this Agreement, he shall after he becomes disabled continue
to receive all payments and benefits provided under the terms of this
Agreement for a period of twelve consecutive months, or for the
remaining term of this Agreement, whichever period is longer.  For
purposes of this Agreement, the term "disabled" shall mean the inability 
of Executive (as the result of a physical or mental condition) to
perform the duties of his position under this Agreement with reasonable
accommodation and which inability is reasonably expected to last at
least one (1) full year.

     9.   Non-competition; Unauthorized Disclosure. 

          (a)  Non-competition.  During the period Executive is employed
under this Agreement, and for a period of one year thereafter,
Executive:

               (i)  shall not engage in any activities, whether as
employer, proprietor, partner, stockholder (other than the holder of
less than 5% of the stock of a corporation the securities of which are
traded on a national securities exchange or in the over-the-counter
market), director, officer, employee or otherwise, in competition with
(i) the businesses conducted at the date hereof by Company or any
subsidiary or affiliate, or (ii) any business in which Company or any
subsidiary or affiliate is substantially engaged at any time during the
employment period;

               (ii) shall not do business with any vendor that is one of
the top 100 vendors of the businesses conducted by Company at the date
hereof or of any business in which Company is substantially engaged at
any time during the term of this Agreement; and 

               (iii)     shall not induce or attempt to persuade any
employee of Company or any of its divisions, subsidiaries or then
present affiliates to terminate his or her employment relationship in
order to enter into competitive employment.   

          (b)  Unauthorized Disclosure.  During the period Executive is
employed under this Agreement, and for a further period of one year
thereafter, Executive shall not, except as required by any court or
administrative agency, without the written consent of the Board of
Directors, or a person authorized thereby, disclose to any person, other
than an employee of Company or a person to whom disclosure is reasonably
necessary or appropriate in connection with the performance by Executive
of his duties as an executive for Company, any confidential information
obtained by him while in the employ of Company; provided, however, that
confidential information shall not include any information now known or
which becomes known generally to the public (other than as a result of
unauthorized disclosure by Executive).

          (c)  Scope of Covenants; Remedies.  The following provisions
shall apply to the covenants of Executive contained in this Section 9:

               (i)  the covenants contained in paragraph (i) and (ii) of
Section 9(a) shall apply within all the territories in which Company is
actively engaged in the conduct of business while Executive is employed
under this Agreement, including, without limitation, the territories in
which customers are then being solicited;

               (ii) without limiting the right of Company to pursue all
other legal and equitable remedies available for violation by Executive
of the covenants contained in this Section 9, it is expressly agreed by
Executive and Company that such other remedies cannot fully compensate
Company for any such violation and that Company shall be entitled to
injunctive relief to prevent any such violation or any continuing
violation thereof; provided, however, Company shall be entitled to an
injunction only to prevent the type of unfair competition protected by
Tennessee law.

               (iii)     each party intends and agrees that if, in any
action before any court or agency legally empowered to enforce the
covenants contained in this Section 9, any term, restriction, covenant
or promise contained therein is found to be unreasonable and accordingly
unenforceable, then such term, restriction, covenant or promise shall be
deemed modified to the extent necessary to make it enforceable by such
court or agency; and

               (iv) the covenants contained in this Section 9 shall
survive the conclusion of Executive's employment by Company.

     10.  General Provisions.

          (a)  Notices.  Any notice to be given hereunder by either
party to the other may be effected by personal delivery, in writing or
by mail, registered or certified, postage prepaid with return receipt
requested.  Mailed notices shall be addressed to the parties at the
addresses set forth below, but each party may change his or its address
by written notice in accordance with this Section 10 (a).  Notices shall
be deemed communicated as of the actual receipt or refusal of receipt. 


     If to Executive:    Donald E. Wright

                    Proffitt's, Inc.
                    750 Lakeshore Parkway 
                    Birmingham, AL 35211

     If to Company: Brian J. Martin     
                    Proffitt's, Inc.
                    Post Office Box 9388
                    Alcoa, TN 37701

          (b)  Partial Invalidity.  If any provision in this Agreement
is held by a court of competent jurisdiction to be invalid, void or
unenforceable, the remaining provisions shall, nevertheless, continue in
full force and without being impaired or invalidated in any way.

          (c)  Governing Law.  This Agreement shall be governed by and
construed in accordance with the laws of the State of Tennessee.

          (d)  Entire Agreement.  Except for any prior grants of
options, restricted stock, or other forms of incentive compensation
evidenced by a written instrument or by an action of the Board or
Directors, this Agreement supersedes any and all other agreements,
either oral or in writing, between the parties hereto with respect to
employment of Executive by Company and contains all of the covenants and
agreements between the parties with respect to such employment.  Each
party to this Agreement acknowledges that no representations,
inducements or agreements, oral or otherwise, that have not been
embodied herein, and no other agreement, statement or promise not
contained in this Agreement, shall be valid or binding.  Any
modification of this Agreement will be effective only if it is in
writing signed by the party to be charged.

          (e)  No Conflicting Agreement.   By signing this Agreement,
Executive warrants that he is not a party to any restrictive covenant,
agreement or contract which limits the performance of his duties and
responsibilities under this Agreement or under which such performance
would constitute a breach.

          (f)  Headings.  The Section, paragraph, and subparagraph
headings are for convenience or reference only and shall not define or
limit the provisions hereof.

     IN WITNESS WHEREOF, the parties have executed this Agreement as of
the date first written above.

                              PROFFITT'S, INC.

                              MCRAE'S, INC.



                                   BY: _____________________ 
                                        Brian J. Martin 
                                        Senior Vice President 


                                       _____________________ 
                                       Donald E. Wright 
                                       Executive

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