<ARTICLE>                     5
<LEGEND>
     This schedule contains  unaudited summary financial  information  extracted
from the Regisrant's  consolidated  financial statements for the 12 months ended
December  31,  1996  and is  qualified  in its  entirety  by  reference  to such
financial statements.
</LEGEND>
<CIK>                         0000906609
<NAME>                        The Morgan Group, Inc.
<MULTIPLIER>                                   1,000
<CURRENCY>                                     U.S. DOLLARS
       
                             
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                              DEC-31-1996
<PERIOD-START>                                 JAN-01-1996
<PERIOD-END>                                   DEC-31-1996
<EXCHANGE-RATE>                                1.000
<CASH>                                         354
<SECURITIES>                                   954
<RECEIVABLES>                                  11,312
<ALLOWANCES>                                   59
<INVENTORY>                                    0
<CURRENT-ASSETS>                               16,923
<PP&E>                                         5,626
<DEPRECIATION>                                 2,863
<TOTAL-ASSETS>                                 33,066
<CURRENT-LIABILITIES>                          14,828
<BONDS>                                        0
<COMMON>                                       41
<PREFERRED-MANDATORY>                          0
<PREFERRED>                                    0
<OTHER-SE>                                     13,104
<TOTAL-LIABILITY-AND-EQUITY>                   33,066
<SALES>                                        132,208
<TOTAL-REVENUES>                               132,208
<CGS>                                          0
<TOTAL-COSTS>                                  135,471
<OTHER-EXPENSES>                               0
<LOSS-PROVISION>                               244
<INTEREST-EXPENSE>                             352
<INCOME-PRETAX>                                (3,615)
<INCOME-TAX>                                   (1,545)
<INCOME-CONTINUING>                            (2,070)
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   (2,070)
<EPS-PRIMARY>                                  (.77)
<EPS-DILUTED>                                  (.77)