AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON FEBRUARY __, 2002,
REGISTRATION NO. 333-59726
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
_____________________________________
AMENDMENT NO. 3
TO
FORM SB-2
REGISTRATION STATEMENT
UNDER THE
SECURITIES ACT OF 1933
ARTWORK AND BEYOND, INC.
(EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)
DELAWARE 5900 11-3507594
(STATE OR OTHER JURISDICTION OF (PRIMARY STANDARD (I.R.S. EMPLOYER
INCORPORATION OR ORGANIZATION) INDUSTRIAL IDENTIFICATION NO.)
CLASSIFICATION CODE)
ARTWORK AND BEYOND, INC.
761 COATES AVENUE
HOLBROOK, NEW YORK 11741
(631) 471-0065
(ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE NUMBER, INCLUDING AREA CODE,
OF REGISTRANT'S PRINCIPAL EXECUTIVE OFFICES)
HOWARD BLUM
CHIEF EXECUTIVE OFFICER
761 COATES AVENUE
HOLBROOK, NEW YORK 11741
(631) 471-0065
(NAME, ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE NUMBER
INCLUDING AREA CODE, OF AGENTS FOR SERVICE)
____________________________________
COPIES TO:
MICHAEL D. DIGIOVANNA, ESQ.
REED SMITH, LLP
529 FIFTH AVENUE
NEW YORK, NEW YORK 10017-4608
(212) 878-1768
APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC: AS
SOON AS PRACTICABLE AFTER THIS REGISTRATION STATEMENT BECOMES EFFECTIVE.
IF ANY OF THE SECURITIES BEING REGISTERED ON THIS FORM ARE TO BE
OFFERED ON A DELAYED OR CONTINUOUS BASIS PURSUANT TO RULE 415 UNDER THE
SECURITIES ACT OF 1933, CHECK THE FOLLOWING BOX. |X|
IF THIS FORM IS FILED TO REGISTER ADDITIONAL SECURITIES FOR AN
OFFERING PURSUANT TO RULE 462(B) UNDER THE SECURITIES ACT, PLEASE CHECK THE
FOLLOWING BOX AND LIST THE SECURITIES ACT REGISTRATION STATEMENT NUMBER OF THE
EARLIER EFFECTIVE REGISTRATION STATEMENT FOR THE SAME OFFERING. |_|
IF THIS FORM IS A POST-EFFECTIVE AMENDMENT FILED PURSUANT TO RULE
462(C) UNDER THE SECURITIES ACT, CHECK THE FOLLOWING BOX AND LIST THE SECURITIES
ACT REGISTRATION STATEMENT NUMBER OF THE EARLIER EFFECTIVE REGISTRATION
STATEMENT FOR THE SAME OFFERING. |_|
IF THIS FORM IS POST-EFFECTIVE AMENDMENT FILED PURSUANT TO RULE
462(D) UNDER THE SECURITIES ACT, CHECK THE FOLLOWING BOX AND LIST THE SECURITIES
ACT REGISTRATION STATEMENT NUMBER OF THE EARLIER EFFECTIVE REGISTRATION
STATEMENT FOR THE SAME OFFERING. |_|
IF DELIVERY OF THE PROSPECTUS IS EXPECTED TO BE MADE PURSUANT TO RULE
434, PLEASE CHECK THE FOLLOWING BOX. |_|
CONTINUED OVERLEAF
CALCULATION OF REGISTRATION FEE
- --------------------------------------------------------------------------------------------------------------------------------
==================================== =================== ======================== ===================== ========================
- ----------------------------------- PROPOSED MAXIMUM PROPOSED MAXIMUM
OFFERING PRICE PER AGGREGATE OFFERING AMOUNT OF REGISTRATION
AMOUNT TO BE SECURITY (1) PRICE FEE
TITLE OF EACH CLASS OF SECURITIES REGISTERED
TO BE REGISTERED
- ------------------------------------ ------------------- ------------------------ --------------------- ------------------------
Common Stock(2) 400,000 $1.50 600,000 $150.00
- ------------------------------------ ------------------- ------------------------ --------------------- ------------------------
Common Stock(3) 600,000 $1.50 900,000 $225.00
- ------------------------------------ ------------------- ------------------------ --------------------- ------------------------
Total $375.00
- ------------------------------------ ------------------- ------------------------ --------------------- ------------------------
Previously paid $375.00
- ------------------------------------ ------------------- ------------------------ --------------------- ------------------------
Amount due 0
- ------------------------------------ ------------------- ------------------------ --------------------- ------------------------
<FN>
(1) Estimated solely for purposes of calculating registration fee pursuant to
Rule 457(c) under the Securities Act of 1933, as amended.
(2) 400,000 shares of common stock relate to the offering by Artwork and
Beyond.
(3) 600,000 shares of common stock relate to the offering by the selling
securityholder.
</FN>
Pursuant to Rule 416 of the Act, this registration statement also
covers such indeterminate additional shares of common stock as may become
issuable as a result of stock splits, stock dividends or other similar events.
__________________________
THE REGISTRANT HEREBY AMENDS THIS REGISTRATION STATEMENT ON SUCH DATE
OR DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT
SHALL FILE A FURTHER AMENDMENT WHICH SPECIFICALLY STATES THAT THIS REGISTRATION
STATEMENT SHALL THEREAFTER BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(A) OF
THE SECURITIES ACT OF 1933 OR UNTIL THE REGISTRATION STATEMENT SHALL BECOME
EFFECTIVE ON SUCH DATE AS THE COMMISSION, ACTING PURSUANT TO SAID SECTION 8(A),
MAY DETERMINE.
EXPLANATORY NOTE
This registration statement contains two prospectuses: one relating
to the offering by Artwork and Beyond of 400,000 shares of its common stock, par
value $.001, per share, for cash and another prospectus relating to the offering
of 180,000 shares of common stock held by a selling securityholder who may wish
to sell its common stock. The prospectus relating to the selling securityholder
is referred to as the selling securityholder prospectus. Following the
prospectus are substitute pages of the selling securityholder prospectus,
including alternate pages front outside and back cover pages, an alternative
"The Offering" section of the "Prospectus summary" and section entitled "Plan of
distribution." Each of the alternate pages for the selling securityholder
prospectus is labeled "Alternate page for selling securityholder prospectus."
All other sections of the prospectus are to be used in the selling
securityholder prospectus. In addition, cross-references in the prospectus will
be adjusted in the selling securityholder prospectus to refer to the appropriate
sections.
PROSPECTUS SUBJECT TO COMPLETION; DATED FEBRUARY __, 2002
400,000 SHARES OF COMMON STOCK
OF
ARTWORK AND BEYOND, INC.
We are registering 400,000 shares of our common stock for sale on a
"best efforts" basis. If all 400,000 shares are not sold within 60 days from the
date hereof, (which may be extended an additional 30 days in the sole discretion
of Artwork and Beyond, Inc.), the Offering will terminate and no further share
will be sold.
Concurrent with this offering, we are registering 180,000 additional
shares of common stock for sale by a selling securityholder who may wish to sell
its shares in the open market or in privately negotiated transactions.
Per Share Total
Public Offering Price............................... $1.50 $600,000
Underwriting Discount ..................... 0 None
Proceeds to Artwork and Beyond(1) $1.50 $600,000
(1) Before expenses of the offering estimated at $100,000, the
foregoing assumes we will not utilize a broker-dealer to sell or place any
portion of our shares. If we do the new proceeds reviewed by us will be reduced.
No public trading market for our common stock exists and the offering
price of our common stock has been arbitrarily determined by Artwork and Beyond.
We have not taken any steps to obtain a market maker for our common stock.
____________________________________
Our principal executive offices are located at 761 Coates Avenue,
Holbrook, New York 11741. Our telephone number is (631) 471-0065.
____________________________________
THE COMMON STOCK BEING OFFERED BY THIS PROSPECTUS INVOLVES A HIGH
DEGREE OF RISK. YOU SHOULD READ THE "RISK FACTORS" SECTION BEGINNING ON PAGE 5
BEFORE YOU DECIDE TO PURCHASE ANY COMMON STOCK.
____________________________________
Neither the Securities and Exchange Commission nor any state
commission has approved or disapproved of these securities or passed upon the
adequacy or accuracy of this prospectus. Nor have they made, nor will they make,
any determination as to whether anyone should buy these securities. Any
representation to the contrary is a criminal offense.
The date of this Prospectus is _________, 2002
TABLE OF CONTENTS
Prospectus summary Selected financial data Risk factors
Start-up Company..................................May Not Adopt the Internet
Additional Capital to Continue..............................................
Increasing Our Customer Base................................................
Initially Depend On One Vendor..............................................
Two Founders, and Their Loss or Unavailability..............................
Proprietary Rights of Others................................................
Lack of a Public Market.....................................................
Dividends...................................................................
Immediate and Substantial Dilution..........................................
Sale of Additional Shares...................................................
Penny Stock Regulations.....................................................
Sales That Impact on Sales..................................................
Use of proceeds ................................................................
Concurrent offering ............................................................
Directors, Executive Officers, Promoters and Control Persons ...................
Security ownership of certain beneficial owners and management .................
Our business ...................................................................
Plan of Operations .............................................................
Management Discussion and Analysis .............................................
Certain relationships and related transactions .................................
Description of securities ......................................................
Disclosure of commission position on indemnification for securities act
liabilities ...............................................................
Plan of distribution ...........................................................
Legal matters ..................................................................
Experts ........................................................................
Available Information ..........................................................
You should rely only on the information contained in this document.
We have not authorized anyone to provide you with information that is different.
This document may only be used where it is legal to sell these securities. The
information in this document may only be accurate on the date of this document.
PROSPECTUS SUMMARY
YOU SHOULD NOT RELY ON FORWARD-LOOKING STATEMENTS IN THIS PROSPECTUS.
THIS PROSPECTUS CONTAINS FORWARD-LOOKING STATEMENTS THAT INVOLVE RISKS AND
UNCERTAINTIES. WE USE WORDS SUCH AS "ANTICIPATES", "BELIEVES", "PLANS",
"EXPECTS", "FUTURE", "INTENDS" AND SIMILAR EXPRESSIONS TO IDENTIFY THESE
FORWARD-LOOKING STATEMENTS. PROSPECTIVE INVESTORS SHOULD NOT PLACE UNDUE
RELIANCE ON THESE FORWARD-LOOKING STATEMENTS, WHICH APPLY ONLY AS OF THE DATE OF
THIS PROSPECTUS. OUR ACTUAL RESULTS COULD DIFFER MATERIALLY FROM THOSE
ANTICIPATED IN THESE FORWARD-LOOKING STATEMENTS FOR MANY REASONS, INCLUDING THE
RISKS FACED BY ARTWORK AND BEYOND, INC. DESCRIBED IN "RISK FACTORS" AND
ELSEWHERE IN THIS PROSPECTUS.
This summary highlights certain information contained elsewhere in
this prospectus. You should read the following summary together with the more
detailed information regarding Artwork and Beyond and our financial statements
and the related notes appearing elsewhere in this prospectus.
ARTWORK AND BEYOND, INC.
Artwork and Beyond is a Delaware corporation which was formed on
August 5, 1999. Our primary business is the sale of art, in two major areas:
1. Online retail sale of art which is conducted through its online retail
division, ARTinaClick.com; and
2. Internet based charity art auctions, which are conducted through our internet
based charity art auction division, ArtAuctionFundraiser.com.
Artwork and Beyond's online retail division, ARTinaClick.com,
provides the consumer with a "one-stop" shopping experience for the purchase of
art online. ARTinaClick.com offers a vast selection of images ranging from
originals, lithographs, serigraphs, limited editions, prints and posters, to
sports memorabilia and collectables. Items range in price from $5.00 to $1500
with the average sale being approximately $85.00. Items offered are at
substantial savings from traditional retail galleries. We believe that our
business strategy combined with targeted marketing and fulfillment will make it
a premiere Internet site for art buying in the e-commerce space.
Artwork and Beyond's emphasis for the consumer is ease-of-use,
separating artwork into five unique galleries, coupled with a sophisticated and
powerful search engine. It is management's belief that the consumer will not
feel intimidated by lack of taste or knowledge and Artwork and Beyond will
provide the consumer with a highly satisfying shopping experience.
ARTinaClick's sales plan is based on the idea that there is a
pervasive frustration with the normal channels for buying art, as the industry
still functions mainly as a cottage industry. Our strategy is to aggregate
demand and drive traffic to our site. We believe that there is significant
unrealized demand for art in the sub-luxury category and it is a product that is
highly suitable for web purchases. We believe that the online shopping
experience has significant advantages over the traditional method of purchasing
art. Artwork and Beyond will endeavor to create the perception of these
advantages in the minds of the buying public, through a skilled marketing plan,
to drive traffic to the site. Once at the site, it is anticipated visitors will
become buyers through the value proposition articulated above.
Artwork and Beyond's internet based charity art auction division,
ArtAuctionFundraiser.com. provides online charity art auctions. There are
numerous organizations including, alumni groups, religious organizations,
schools, and health care organizations whose members are geographically
dispersed. These organizations are constantly looking to raise funds to meet
their operating budgets. We believe that an online auction would enable
organizations to raise funds from their members no matter how geographically
dispersed they may be.
We believe that the online auction is at this point a proven concept,
given sites such as eBay and Amazon, with little or no consumer resistance to be
overcome. In addition, barriers to entry for newcomers wishing to offer charity
auctions are significant, as credibility working with charities is difficult to
build.
One of our principal shareholders has extensive experience in this
area. He was president and owner of Ross Galleries located in Holbrook, NY. Ross
Galleries has 25 full-time employees in a 20,000 sq. ft. facility. Ross
Galleries has been in the charity art business for 13 years, has worked with
1700 different organizations, and conducted over 4000 land-based auctions. We
have executed a fulfillment agreement with Ross Galleries relating to both
branches of business.
We have examined the feasibility of opening a retail store for the
sale of art and believe a store would be desirable. We, however, will not open a
store unless we obtain sufficient funds from financing or our operations. There
is no assurance that we will be able to open a store or that, if opened, a store
would be profitable.
Our principal place of business is located at 761 Coates Avenue,
Holbrook, New York, 11741. Our general phone number is (631) 471-0065.
THE OFFERING
Shares outstanding before offering1................................... 9,600,000 shares of common stock.
Shares offered by Artwork and Beyond.................................. 400,000 shares of common stock.
Plan of distribution.................................................. Artwork and Beyond will offer and sell 400,000
shares for cash at a price of $1.50 per share.
Use of Proceeds....................................................... Artwork and Beyond will receive the proceeds to be
derived from the sale of an aggregate of 400,000
shares of common stock.
-2-
CONCURRENT OFFERING
Selling Securityholder.......................Dutchess Partners
Shares offered by Selling securityholder.....180,000 shares of common stock
Plan of distribution.........................The offering of our shares of
common stock in the current
offering is being made through
one of our shareholders sales
of our common stock may be
made by the selling securityholder
in the open market or in privately
negotiated transactions and at
market prices, fixed prices
or negotiated prices.
Use of Proceeds..............................We will not receive any of the
proceeds from the sale of the
shares owned by the selling
securityholder.
(1) Unless otherwise indicated information in this prospectus:
o assumes all the shares offered by us will be sold;
o gives retroactive effort to a stock split of 3.7917519 to one in April
2001;
o assume none of the outstanding options and warrants have been
exercised and does not give effect to of additional shares which we
may be required to be issued.
SELECTED FINANCIAL DATA
The following selected financial data is qualified by reference to,
and should be read in conjunction with, "Management's Discussion and Analysis of
Financial Condition and Results of Operations" included elsewhere in this
Prospectus. The financial information set forth below is audited with respect to
the annual period ended December 31, 2001, December 31, 2000 as derived from
Artwork and Beyond's financial statements.
-3-
YEAR ENDED YEAR ENDED
12/31/00 12/31/01
-------- --------
STATEMENT OF OPERATIONS DATA:
Revenues ................................... $158,491 $15,915
Costs of goods sold ........................ 103,135 9331
Commission income, net 37,310 -
Operating expenses.......................... 1,149,040 779,039
Loss from operations........................ (1,056,374) (772,455)
Interest income............................. 15,200 10,542
Net loss.................................... (1,041,174) (761,913)
AS OF AS OF
12/31/01 12/31/00
-------- --------
ACTUAL
SELECTED BALANCE SHEET DATA:
Cash and cash equivalents............... $134,802 $661,151
Working capital......................... 20,880 553,892
Total assets............................ 176,079 688,930
Total liabilities....................... 123,582 107,259
Stockholders' equity..................... 52,497 581,671
We will retain broad discretion over the use of net proceeds of this
offering. The amounts and timing of the expenditures may vary significantly
depending on numerous factors, such as the progress of our development efforts,
technological advances and the competitive environment for our products.
Pending use of the net proceeds, we intend to invest the net proceeds
in short-term, interest-bearing, investment-grade securities. We will not
receive any of the proceeds from the sale of the shares owned by the selling
securityholder.
-4-
RISK FACTORS
You should carefully consider the following risk factors and all
other information contained in this prospectus before investing in our
common stock. Investing in our common stock involves a high degree of risk.
Any of the following risks could adversely affect our business, financial
condition and results of operations and could result in a complete loss of
your investment. The risks and uncertainties described below are not the
only ones we may face.
RISKS RELATED TO OUR BUSINESS
WE ARE A START-UP COMPANY AND WE EXPECT TO ENCOUNTER RISKS AND DIFFICULTIES
FREQUENTLY FACED BY START-UP COMPANIES IN NEW AND RAPIDLY EVOLVING MARKETS.
We were founded in August 1999 by Howard Blum and Jay Camina and
commenced operations on December 1, 2000. Prior to that date, our operations
have consisted primarily of development of our business plan, negotiating a
fulfillment agreement with Ross Galleries, Inc., completion of our web sites
www.ARTinaClick.com, Artauctionfundraiser.com and otherwise organizing our
operations. While we have been operating for over one year, the scope of our
business has been limited and we are still essentially a start-up. An investor
in our shares must consider the risks and difficulties frequently encountered by
start-up companies in new and rapidly evolving markets. These challenges include
our need to establish our brand name awareness, and our need to attract and
retain customers at a reasonable cost.
In addition, although we have substantial data on what specific works
of art sell, we may have limited insight into other trends that may emerge and
affect our business, because we are a start-up company and our market is in an
early stage of development. We cannot be certain that our business strategy will
be successful or that we will successfully address these risks. Any failure to
do so would seriously harm our business and operating results.
GIVEN OUR RECURRING LOSSES, WE MAY BE UNABLE TO CONTINUE AS A GOING CONCERN
Our independent auditors issued a report on their audit of our
financial statements for the years ended December 31, 2001 and 2000. Their
report contains as explanatory paragraph and footnote in which they state that
our history of recurring losses and lack of revenues raise substantial doubt
regarding our ability to continue as a going concern.
We are attempting to raise additional equity capital through this
offering and should receive additional funds pursuant to a subscription. If we
fail to complete this offering for the maximum amount we cannot assure you that
we will have sufficient capital to fund operations or that we will be able to
arrange additional financing for that purpose.
CONSUMERS MAY NOT ADOPT THE INTERNET AS A WAY OF BUYING ARTWORK, WHICH WOULD
PREVENT US FROM BECOMING PROFITABLE.
If we do not attract and retain a high volume of online customers to
our web site at a reasonable cost, our business will not succeed. We may not be
able to convert a large number of consumers from traditional shopping methods to
online shopping for artwork and as a result may never achieve widespread
customer acceptance of shopping for artwork online. Specifically, consumers may
not wish to change the way they purchase art and may feel it is necessary to
view the actual works of art rather than pictures before purchasing them. In
addition, Consumers may not be willing to make orders online due to perceived
difficulty of placing complex orders online or pricing that does not meet
customer expectations of "finding competitive prices on the internet." As a
result, we may never drive sufficient revenues from our operations in order to
become a profitable enterprise.
AFTER COMPLETION OF THE OFFERING, WE WILL NEED ADDITIONAL CAPITAL TO CONTINUE TO
OPERATE AND EXPAND OUR BUSINESS.
If all our shares are sold we expect to have working capital of up to
approximately $500,000 available from the net proceeds of this offering. This
working capital should permit us to continue to operate our business for
approximately one year after completion of the offering. If all our shares are
not sold we will need additional capital earlier. Moreover, we still may need
additional capital to fully implement our marketing plans and we will need
additional capital to open a retail store. Therefore, in all probability we will
need to sell additional equity or borrow funds. There is no assurance we will be
able to do upon satisfactory terms. Our inability to raise additional capital
would inhibit our ability to achieve of our business plan.
-5-
INCREASING OUR SALES WILL DEPEND LARGELY ON INCREASING OUR CUSTOMER BASE, RATHER
THAN MAKING SALES TO REPEAT CUSTOMERS.
We expect our customers initially to be individuals and families
purchasing artwork for home and office decoration and, to a lesser extent, as
gifts. Unlike consumer products, which are used and repurchased, art is
purchased for long-term use. Therefore, while we expect that we will have repeat
customers if they have a favorable experience in purchasing from our web site,
we expect that sales to repeat customers will be limited. Accordingly, we will
have to attract new customers in order to expand our revenues and achieve
profitability.
WE DEPEND ON ROSS GALLERIES FOR FRAMING SERVICES IF IT DOES NOT PERFORM, WE MAY
NOT BE ABLE TO EFFECTIVELY SHIP ORDERS.
To generate the significant customer traffic, volume of purchases and
repeat purchases that we believe are crucial to obtaining sufficient revenues,
we must develop and maintain customer trust in the timing and accuracy of our
product deliveries. Ross Galleries frames all of the artwork that we sell. Our
business could be significantly disrupted if Ross Galleries were to suffer
adverse developments that affect its ability to frame artwork for us. If for any
reason Ross Galleries is unable or unwilling to frame products for us and in a
timely manner, we may not be able to secure alternative frame services on
acceptable terms in a timely manner, or at all.
WE DEPEND ON SEVERAL VENDORS FOR SUPPLY OF ARTWORK FRAMING AND OTHER SERVICES;
IF THEY DO NOT PERFORM, WE WILL NOT BE ABLE TO EFFECTIVELY SHIP ORDERS.
We rely on third parties to supply art and framing and fulfill and
ship orders. We, therefore, will be subject to the risks that these providers
will not be able to deliver products or perform services. If for any reason any
of these providers fails to perform we may not be able to service our customers
and thereby may loss customers or damage our reputation. While we believe there
are alternatives for most of our third party providers, we may not replace a
provider in a timely fashion or the pricing or quality of services of a
substitute may not be commensurate with that previously available.
WE DEPEND UPON THE CONTINUED AVAILABILITY OF OUR TWO FOUNDERS, AND THEIR LOSS OR
UNAVAILABILITY COULD PUT US AT A COMPETITIVE DISADVANTAGE.
Our success depends largely on the skills, experience and reputation
of our two founders Howard Blum and Jay Camina. Mr. Blum devotes substantially
all his professional time to the business affairs of Artwork and Beyond and Mr.
Camina devotes approximately one half of his professional time to our affairs.
Neither founder has executed an employment agreement and there is no assurance
that they will continue to provide services within the foregoing time parameters
or that they will provide any services at all. The loss or unavailability of
either of these individuals for any significant period of time could have a
material adverse effect on our business, prospects, financial condition and
results of operations. There can be no assurance that we will be able to replace
these key individual in the event their services become unavailable. See
"Management."
-6-
WE MAY BE FOUND TO INFRINGE PROPRIETARY RIGHTS OF OTHERS, WHICH COULD RESULT IN
DAMAGE TO ARTWORK AND BEYOND.
Third parties may claim infringement by us with respect to past,
current or future technologies. We expect that participants in our markets will
be increasingly subject to infringement claims as the number of services and
competitors in our industry segment grows. Any such claim, whether meritorious
or not, could be time-consuming, result in costly litigation, cause service
upgrade delays or require us to enter into royalty or licensing agreements. Such
royalty or licensing agreements might not be available on terms acceptable to us
or at all.
RISKS ASSOCIATED WITH OUR SECURITIES
PENNY STOCK REGULATIONS MAY IMPOSE CERTAIN RESTRICTIONS ON MARKETABILITY OF OUR
SECURITIES.
The Securities and Exchange Commission (the "Commission") has adopted
regulations which generally define a "penny stock" to be any equity security
that has a market price (as defined) of less than $5.00 per share or an exercise
price of less than $5.00 per share, subject to certain exceptions. As a result,
our common stock is subject to rules that impose additional sales practice
requirements on broker-dealers who sell such securities to persons other than
established customers and accredited investors (generally those with assets in
excess of $1,000,000 or annual income exceeding $200,000, or $300,000 together
with their spouse). For transactions covered by these rules, the broker-dealer
must make a special suitability determination for the purchase of such
securities and have received the purchaser's written consent to the transaction
prior to the purchase. Additionally, for any transaction involving a penny
stock, unless exempt, the rules require the delivery, prior to the transaction,
of a risk disclosure document mandated by the Commission relating to the penny
stock market. The broker-dealer must also disclose the commission payable to
both the broker-dealer and the registered representative, current quotations for
the securities and, if the broker-dealer is the sole market maker, the
broker-dealer must disclose this fact and the broker-dealer's presumed control
over the market. Finally, monthly statements must be sent disclosing recent
price information for the penny stock held in the account and information on the
limited market in penny stocks. Consequently, the "penny stock" rules may
restrict the ability of broker-dealers to sell our securities and may affect the
ability of investors to sell our securities in the secondary market and the
price at which such purchasers can sell any such securities.
Shareholders should be aware that, according to the Securities and
Exchange Commission, the market for penny stocks has suffered in recent years
from patterns of fraud and abuse.
Our management is aware of the abuses that have occurred historically in the
penny stock market. Although we do not expect to be in a position to dictate the
behavior of the market or of broker-dealers who participate in the market,
management will strive within the confines of practical limitations to prevent
the described patterns from being established with respect to our common stock.
LACK OF A PUBLIC MARKET FOR OUR COMMON STOCK MAY MAKE IT DIFFICULT TO SELL OUR
COMMON STOCK.
There is no public market for our common stock and no assurance can
be given that a market will develop or that any shareholder will be able to
liquidate his investment without considerable delay, if at all. There is no
underwriter engaged in connection with this transaction and there can be no
assurance that any brokerage firm will act as a market maker of our securities.
If a market should develop, the price may be highly volatile. In addition, an
active trading market for our common stock may not develop or be sustained. Our
sale of an aggregate of 400,000 shares for cash and the sale by the selling
securityholder of 600,000 shares of our common stock in the public market may
cause the market price of our common stock to fall. Factors such as those
discussed in this "Risk factors" section may have a significant impact on the
market price of our common stock. Due to the anticipated low price of our common
stock, many brokerage firms may not be willing to effect transactions in our
common stock. Even in a purchaser finds a broker willing to effect a transaction
in our common stock, the combination of brokerage commissions, state transfer
taxes, if any, and other selling costs may exceed the selling price.
-7-
WE DO NOT INTEND TO PAY DIVIDENDS TO OUR STOCKHOLDERS.
We have never paid any dividends to our stockholders. We currently
intend to retain any future earnings for funding growth and, therefore, do not
expect to pay any dividends in the foreseeable future. If we determine that we
will pay dividends to the holders of our common stock, there is no assurance or
guarantee that such dividends will be paid on a timely basis.
WE MAY SELL ADDITIONAL SHARES OF OUR COMMON STOCK WITHOUT STOCKHOLDER CONSENT,
WHICH WILL DILUTE THE INVESTORS' PERCENTAGE INTEREST IN ARTWORK AND BEYOND.
After completion of the offering, purchasers of the securities in
this offering will own 1,000,000 shares, or 10% of our issued and outstanding
shares. We may raise additional capital after completion of the offering by
issuing additional shares of common stock. Our management will have the right to
determine the number of shares that we will offer and the purchase price per
share without the consent or approval of the investors. In addition, the
investors will have no right to purchase shares in any subsequent offering in
order to maintain their percentage ownership interest in Artwork and Beyond.
USE OF PROCEEDS
We estimate that if all shares are sold the gross and net proceeds
from the sale of the 400,000 shares of common stock that we are offering will be
$600,000 and $500,000 respectively. These proceeds will be used as follows:
- -------------------------------------- -------------------------------
Marketing $100,000
- -------------------------------------- -------------------------------
Salaries (1) 250,000
- -------------------------------------- -------------------------------
Website design 50,000
- -------------------------------------- -------------------------------
Working capital 100,000
- -------------------------------------- -------------------------------
(1) Includes $175,000 may be available for executive compensation and
additional amounts for new employees.
We will retain broad discretion over the use of net proceeds of this
offering. The amounts and timing of the expenditures may vary significantly
depending on numerous factors, such as the progress of our development efforts,
technological advances and the competitive environment for our products.
Pending use of the net proceeds, we intend to invest the net proceeds
in short-term, interest-bearing, investment-grade securities. We will not
receive any of the proceeds from the sale of the shares owned by the selling
securityholder.
DILUTION
As of December 31, 2001, Artwork and Beyond had a net tangible book
value of $52,497 or $0.01 per share (assuming that Artwork and Beyond had
9,600,000 Shares outstanding as of that date), derived from Artwork and Beyond's
balance sheet as of that date. Net tangible book value per Share means the
tangible assets of Artwork and Beyond less all liabilities, divided by the
number of Shares outstanding. After giving effect to the sale of the Shares
offered hereby at a price of $1.50 per Share, net tangible book value as
adjusted would be $652,497 or $0.07 per share. The result will be an immediate
increase in net tangible book value per share of $0.06 to existing shareholders
and an immediate dilution to new investors of $1.43 (95.3%) per share.
"Dilution" is determined by subtracting net tangible book value per share after
the offering from the offering price to investors. The following table
illustrates this dilution.
Assumed value of Shares offered hereby.....................................$1.50
Net tangible book value per Share, before the offering.................... .01
Increase per share attributable to the sale by
Artwork and Beyond of the Shares offered hereby........................ .06
Pro forma net tangible book value per Share, after the offering............. .07
Dilution per Share to new investors.........................................1.43
-8-
The following table summarizes the investments of all existing
shareholders and new investors after giving effect to the sales of the
Securities offered hereby assuming no exercise of the Underwriter's
Over-Allotment Option:
Shares Purchased Percentage of Aggregate Percentage of Average Price
Total Shares Consideration Paid Total Invested Per Share
Existing Shareholders..... 9,600,000 96% 1,919,503 76.19% $ .20
Public Shareholders....... 400,000 4.0% 600,000 23.81% $1.50
Total 10,000,000 100% 2,519,503 100%
CONCURRENT OFFERING
The registration statement of which this prospectus is a part also
includes a prospectus with respect to an offering of up to 180,000 shares of
Artwork and Beyond common stock, all of which may be sold in the open market, in
privately negotiated transactions or otherwise, directly by a Dutchess Partners
as a selling stockholder.
We will not receive any proceeds from the sale of such 180,000 shares
of common stock. The selling securityholder is paying all of the expenses
associated with this offering and the concurrent offering. See "Certain
Relationships and Related Transactions." Sales of the 180,000 shares of common
stock by the selling securityholder or the potential of such sales may have a
material adverse effect on the market price of the common stock offered hereby.
DIRECTORS, EXECUTIVE OFFICERS, PROMOTERS AND CONTROL PERSONS
Officers and directors
The names and ages of the directors and executive officers of Artwork
and Beyond are set forth below. The By-Laws of Artwork and Beyond provide for
three (3) Directors. Until the appointment of J.P. LeShufy, we had two (2)
directors. All Directors are elected annually by the stockholders to serve until
the next annual meeting of the stockholders and until their successors are duly
elected and qualified. Officers are elected annually by the Board of Directors
to service at the pleasure of the Board.
NAME AGE POSITION(S) WITH ARTWORK AND BEYOND
- ---- --- -----------------------------------
Howard Blum 41 Chief Executive Officer,
Co-Chairman of the Board
Jay Camina 40 Co-Chairman of the Board
J. R. LeShufy 76 Director
Background of Executive Officers, Directors and Significant Employees
HOWARD BLUM Mr. Blum has served as Chief Executive Officer and Co-Chairman of
the Board of Artwork and Beyond since August 1999. Howard Blum has spent 17
years in the investment industry. He has worked for firms such as Schroder
Wertheim, Oppenheimer, Bluestone Capital and Global Emerging Markets, North
America, a U.K.-based investment group and venture capital firm. Mr. Blum spent
the early part of his career managing funds for high net-worth individuals and
corporations. He has managed funds in excess of $50 million dollars. Mr. Blum
has been involved in structuring various investment and merchant banking
transactions and has raised over $100 million dollars for companies in
technology, entertainment, and industrial manufacturing. Mr. Blum was an officer
and director of Heritage Productions, a company which was formed initially for
the purpose of developing, producing and financing music albums but which is
still a development stage company that has not undertaken any projects.
Heritage's securities trade on the OTC Bulletin Board, from December 2000 to
present. Mr. Blum did not devote any substantial time to Heritage. Mr. Blum
graduated with a BA in Economics from New York University.
-9-
JAY CAMINA Mr. Camina has served as Co-Chairman of the Board of the Artwork and
Beyond since August 1999. Jay Camina has spent his entire career in the art and
picture framing industry. From 1979-1981 Mr. Camina was manager of a 30,000
square foot custom framing facility for Frame King, a franchise of 28 custom
frame shops. From 1981-1988 Mr. Camina worked for a fund-raising art auction
company where he became familiar with all aspects of the art auction industry
and was responsible for managing the manufacturing facility. From 1988 to July,
2001, Mr. Camina has been sole owner and President of Ross Galleries. Since July
he has been a consultant to this firm. Ross Galleries, who has 25 employees, is
vertically integrated, housing purchasing, manufacturing, sales and operations
all under one roof This Company has grown to become one of the leading
fund-raising art auction companies in the country, conducting over 400 events
each year.
J.R. LESHUFY Mr. LeShufy has served as Director since September 2000. J.R.
LeShufy was founder of Collectors' Guild Ltd. and Consolidated Fine Arts, the
country's largest club for collectors of limited editions of graphics and
sculpture. He was privileged to work with and publish some of the leading
artists of the 20th Century, such as: Picasso, Chagall, Miro, Calder, Dali,
Manzu, Siquieros, Tamayo, Soyer and Ben Shahn, amongst others. Mr. LeShufy is
President of Trilenium Corp., a research and development company in computer
software and hardware. He has spent several years working with various divisions
of the Russian Academy of Sciences developing the transfer of intellectual
property to the West. Mr. LeShufy serves on the boards of InKine Pharmaceutical
Company, Inc. and TeleServices Internet Group, Inc.
ADVISORY BOARD
Artwork and Beyond has an Advisory Board of individuals who serve for a term of
one year. The members of the advisory board are chosen by Howard Blum, Artwork
and Beyond's Chief Executive Officer. The Advisory Board assists Artwork and
Beyond in forming strategic relationships, and identifying potential customers.
Each member of the Advisory Board is entitled to receive options to purchase
2500 shares of common stock at an exercise price of $1.50 per share for one year
of service on the Advisory Board Options for a total of 7,500 shares have been
issued to these individuals for the first year of service. Members of the
Advisory Board have not yet received the options. The Advisory Board is
comprised of the following individuals:
TODD LINDSLEY - Todd Lindsley is a national fund raising consultant. He has over
18 years of direct fund-raising and consulting experience, during which he has
organized or overseen 30 national campaigns which raised over $1 billion
cumulatively in charitable gift support. Earlier in his career he served
Hartwick College, Glimmerglass Opera, and The University of North Carolina at
Chapel Hill as Director of Alumni Relations, Director of Development/Campaign
Director, and Assistant Dean for Development and External Affairs. He currently
serves as President for his own fund-raising consulting firm where he serves as
counsel to museums, hospitals, colleges, and other non-profit organizations. He
holds a B.A. in Government from the College of William and Mary in Virginia.
KAREN LESHUFY - Karen LeShufy has been a fine art publisher/distributor for 20
years and is President of Editions Des Legendes, which has an exclusive
agreement with the Toulouse-Lautrec family to recreate the works of Henri de
Toulouse-Lautrec. Ms. LeShufy has been a consultant and worked on joint ventures
with The Rockefeller Collection, American Express, Diners' Club, Fox
Broadcasting and The New York Daily News. Karen has created and marketed
programs for direct sale to galleries and the public, as well as direct
marketing/mail order via television and print media. Ms. LeShufy has published
for artists such as Dali, Tamayo, Siquieros, Manzu, Burton Morris, Bill Gallo,
Gartner, Charon, Noyer and Salinas.
CYNTHIA KACAR - Ms. Kacar, President and founder of CircaVentures, has been a
strategic growth and investment banking advisor and consultant to numerous
Internet technology and content companies in Silicon Valley and throughout the
U.S. She has worked with a range of companies from technology start-ups to large
Internet portal companies. She has been an investment banking advisor and
liaison with major venture capital and investment banking groups for Internet
companies that span from content and technology start-ups in pre-IPO mode to
public companies seeking secondary financing on the public equity markets or M &
A strategies. Ms. Kacar was formerly a consultant with McKenna High Tech
Strategies, where she worked on Internet strategies for companies such as
Matsushita and Motorola. Ms. Kacar is the owner/founder/board advisor of several
Internet companies including TENonline, a travel Internet company and
SuperTuner, a company pioneering a video aggregation technology. She holds a BA
in Biology from Lehigh University and an MBA in Finance and Marketing from the
University of St. Thomas in Houston, Texas.
-10-
COMPENSATION
EXECUTIVE COMPENSATION
The following table sets forth for each of the last three
fiscal years ended December 31, 2001, and December 31, 2000 the remuneration
paid by Artwork and Beyond to its Chief Executive Officer and one other most
highly compensated executive officers in the year 2000:
SUMMARY COMPENSATION TABLE
LONG-TERM COMPENSATION
ANNUAL COMPENSATION
NAME AND FISCAL AWARDS OTHER ANNUAL
PRINCIPAL POSITION YEAR SALARY($) BONUS($) OPTIONS(1) COMPENSATION
- ------------------ ---- --------- -------- ---------- ------------
2001 $ none
Howard Blum 2000 $37,500 none none none
Chief Executive Officer
and Co-Chairman of the Board
Jason Norbeto (2) 2000 $75,000 none 180,000 none
Chief Operating Officer
<FN>
(1) Options to purchase shares of Common Stock.
(2) Mr. Norbeto's appointment as an officer of Artwork and Beyond terminated on
December 31, 2000.
</FN>
Officers are eligible to participate in the Incentive Option Plan and
as of the date hereof, the only options issued were granted to Mr. Norbeto on
September 30, 2000 for the purchase of 180,000 shares of common stock, at an
exercise price of $0.92 per share. The options are now fully vested and expire
in September 2005. The exercise price equaled the fair value of the stock on the
date of grant and, accordingly, Artwork and Beyond has not recorded any
compensation expense related to these options. Mr. Norbeto's appointment with
Artwork and Beyond terminated on December 31, 2000 but he still provides
services the to us periodically as a consultant Mr. Norbeto's options remain
outstanding.
-11-
Each [independent] director of Artwork and Beyond is entitled to
receive reasonable out-of-pocket expenses incurred in attending meetings of the
Board of Directors of Artwork and Beyond but do not receive compensation for
services that they have provided as directors. There is no compensation
committee and no compensation policies have been adopted. Artwork and Beyond may
elect to pay non-cash consideration in the form of options to directors in the
future. In the future, we may elect a cash payment as well as a non-cash
consideration.
EMPLOYMENT AGREEMENTS
Artwork and Beyond does not have any employment agreements with any
of its employees.
STOCK OPTION PLANS AND AGREEMENTS
INCENTIVE OPTION PLAN - In January 2001, our Directors adopted and
the stockholders of Artwork and Beyond approved the adoption of Artwork and
Beyond 2001 Incentive Stock Option Plan ("Incentive Option Plan"). The purpose
of the Incentive Option Plan is to enable us to encourage key employees,
officers and directors to contribute to the success of Artwork and Beyond by
granting such employees, officers and directors incentive stock options
("ISOs").
The Incentive Option Plan will be administered by the Board of
Directors or a committee appointed by the Board of Directors ("Committee") which
will determine, in its discretion, among other things, the recipients of grants,
whether a grant will consist of ISOs or a combination thereof, and the number of
shares to be subject to such options.
The Incentive Option Plan provides for the granting of ISOs to
purchase Common Stock at an exercise price to be determined by the Board or the
Committee not less than the fair market value of the Common Stock on the date
the option is granted.
The total number of shares with respect to which options may be
granted under the Incentive Option Plan is 450,000 shares of common stock. ISOs
may not be granted to an individual to the extent that in the calendar year in
which such ISOs first become exercisable the shares subject to such ISOs have a
fair market value on the date of grant in excess of $100,000. No option may be
granted under the Incentive Option Plan after January 2011 and no option may be
outstanding for more than ten years after its grant. Additionally, no option can
be granted for more than five (5) years to a stockholder owning 10% or more of
our outstanding Common Stock and such options must have an exercise price of not
less than 110% of the fair market value on the date of grant.
Upon the exercise of an option, the holder must make payment of the
full exercise price. Such payment may be made in cash or in shares of common
Stock, or in a combination of both. We may lend to the holder of an option funds
sufficient to pay the exercise price, subject to certain limitations.
The Incentive Option Plan may be terminated or amended at any time by
the Board of Directors, except that, without stockholder approval, the Incentive
Option Plan may not be amended to increase the number of shares subject to the
Incentive Option Plan, change the class of persons eligible to receive options
under the Incentive Option Plan or materially increase the benefits of
participants.
The only options outstanding under the Incentive Option Plan were
issued to the Company's former Chief Operating Officer on September 30, 2000, to
purchase 180,000 shares of common stock, exercisable at a purchase price of
$0.92 per share. The options have vested, and expire in September 2005. The
exercise price equaled the fair value of the stock on the date of grant and,
accordingly, Artwork and Beyond has not recorded any compensation expense
related to these options.
-12-
There was e no stock option transactions during the initial period
ended December 31, 1999.
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
The following table sets forth information, as of December 31, 2001
with respect to the beneficial ownership of the outstanding shares of our common
stock, $.001 par value, as of such date plus, where relevant for particular
beneficial owners, shares which such beneficial owner has the right to acquire)
by (i) any holder known to us owning more than five percent (5%) of the
outstanding shares; (ii) our officers and directors; and (iii) the directors and
officers of Artwork and Beyond as a group:
Name of Beneficial Owner* Number of Shares Percentage (%) of
ownership
- ------------------------- ---------------- -----------------
Howard Blum(1) 3,791,752 42%
Jay Camina(2) 3,791,752 42%
J.R. LeShufy(3) 0 0
Giltner B. Stevens 1,157,628 15.5%(4)
Dutchess Partners(5) 600,000 6.67%
All Officers and Directors as
a group (3 persons) 7,583,504 84%
* The address of all persons listed in this section is c/o Artwork and
Beyond, Inc., 761 Coates Avenue, Holbrook, New York 11741.
(1) Howard Blum is the Chief Executive Officer and Co-Chairman of the Board of
Directors.
(2) Jay Camina is the Co-Chairman of the Board of Directors.
(3) J.R. Le Shufy is a Director of Artwork and Beyond.
(4) Includes 379,175 shares subject to warrants exercisable within sixty days.
(5) Dutchess Partners is a real estate partnership of Lawrence Corrier and
Lucille Corrier.
OUR BUSINESS
SUMMARY
Artwork and Beyond is a Delaware corporation which was formed on
August 5, 1999. Our primary business is the sale of art, in two major areas:
1. Online retail sale of art which is conducted through its online retail
division, ARTinaClick.com; and
2. Internet based charity art auctions, which are conducted through our
internet based charity art auction division, ArtAuctionFundraiser.com.
-13-
Our retail division, ARTinaClick.com, provides the consumer with a
"one-stop" shopping experience for the purchase of art online. ARTinaClick.com
offers a vast selection of images ranging from originals, lithographs,
serigraphs, limited editions, prints and posters, to sports memorabilia and
collectables. Items range in price from $5.00 to $1500 with the average sale
being approximately $85.00. Items offered are at substantial savings from
traditional retail galleries. Artwork and Beyond believes that its business
strategy combined with targeted marketing and fulfillment will make it the
premiere Internet site for art buying in the e-commerce space.
The E-commerce division's sales plan is based on the idea that there
is a pervasive frustration with the normal channels for buying art, as the
industry still functions mainly as a cottage industry. Through careful marketing
and strategic alliances, we will aggregate demand and drive traffic to our site.
We believe that there is significant unrealized demand for art in the sub-luxury
category and it is a product that is highly suitable for web purchases. We
believes that the online shopping experience has significant advantages over the
traditional method of purchasing art. Artwork and Beyond will create the
perception of these advantages in the minds of the buying public, through a
skilled marketing plan, thereby driving traffic to the site. Once at the site,
visitors will be transformed into buyers through the value proposition
articulated above.
Artwork and Beyond's internet based charity art auction division,
ArtAuctionFundraiser.com intends to continue to capitalize on the expertise of
one of our founders Jay Camina relating to charity art auctions. There are
numerous organizations including, alumni groups, religious organizations,
schools, and health care organizations whose members are geographically
dispersed. These organizations are constantly looking to raise funds to meet
their operating budgets. We believe that an online auction would enable
organizations to raise funds from their members no matter how geographically
dispersed they may be.
We believe that the online auction is at this point a proven concept,
given sites such as eBay and Amazon, and little or no consumer resistance needs
to be overcome. In addition, barriers to entry for newcomers wishing to offer
charity auctions are significant, as credibility working with charities is
difficult to build.
We have entered into a fulfillment agreement with Ross Galleries
located in Holbrook, NY. Ross Galleries has 25 full-time employees in a 20,000
sq. ft. facility. Ross Galleries has been in the charity art business for 13
years, has worked with 1700 different organizations, and conducted over 4000
land-based auctions. The agreement provides that Ross Galleries will supply
Artwork and Beyond with its art, framed and unframed, including lithographs,
serigraphs, artagraphs and photographs ("Art") for a period of seven years.
Thereafter, the fulfillment agreement is terminable upon 180 days written notice
of termination being delivered by either party thereto. Ross Galleries supplies
us with all of the Art featured on our website's "Art Express" gallery, one of
the five galleries featured on our website. The remaining artworks is supplied
to us by various vendors. During the term of the fulfillment agreement, Ross
Galleries shall not sell works of Art through the Internet nor shall Ross
Galleries supply framed Art to any party (other than Artwork and Beyond) for
sale directly or indirectly through the Internet. However, pursuant to the
fulfillment agreement, we may purchase Art from another art supplier if the Art
is not available through Ross Galleries or if the same quality of Art offered by
Ross Galleries is available from a third party at a lower price [and indeed half
or more of our art is purchased from third parties]. Ross Galleries frames all
of the artwork that we sell. However, we may enter into agreements with other
frame suppliers should a third party offer the same quality framing service at a
lower price. In the event Ross is no longer able to service us we believe there
are other competitive framers and fulfillment.
-14-
ONLINE SALES OF ART
Our retail website, WWW.ARTINACLICK.com commenced full operation on
December 1, 2000. This website was designed to provide consumers with the ideal
"one-stop shop" online art experience. We have expended approximately $133,000
in the development and construction of this website. The site carefully focuses
potential buyers on product selection via virtual galleries that are
thematically organized, as well as education and consultation to supplement the
galleries. The following features are offered to prospective consumers:
PRODUCT SELECTION:
The e-commerce site consists of five unique galleries:
o Collector's Gallery -- This gallery consists of customized framed
originals and limited edition lithographs and serigraphs custom-framed by
well known as well as up-and-coming artists. Among the featured artists
are Thomas McKnight, Michel Delacroix, Bev Doolittle, Leroy Neiman, and
Thomas Kinkade.
o Great Masters -- This gallery consists of elegantly framed works by the
great masters such as Renoir, Monet, Rembrandt and Chagall in various
media such as etchings, serigraphs and artagraphs.
o Print Shoppe -- This gallery currently consists of approximately 15,000
images available with a choice of three decorator framing selections.
Artists include names such as Ansel Adams, Howard Behrens, and Tarkay.
o Sports Expo -- This gallery consists of custom-framed autographed photos
by sports heroes and celebrities. A Certificate of Authenticity
accompanies all items sold from a handwriting expert guaranteeing each
signature.
o "Art Express" -- This gallery contains a subset of selected merchandise
from the above galleries that can be shipped the next business day.
Artwork and Beyond has approximately 500 pieces of art that are featured
in this gallery. The relationship with Ross Galleries enables Artwork and
Beyond to implement this service, because the inventory will be culled
from Ross Galleries's offline inventory. Ross Galleries in conjunction
with Artwork and Beyond has carefully selected the artwork in Art Express
based on items sold over twelve years at Ross Galleries. Management
believes that this data will permit us to determine consumer preferences
and increase inventory turnover.
Consumer Service: Artwork and Beyond offers customer-care services to
assist with consumer questions such as the status of orders and shipments,
upcoming events, and questions about site offerings and navigation.
Questions are presented through e-mail and telephone and generally
responded to within twenty-four (24) hours. Additionally, if a customer is
concerned about placing an order over the Internet, we will take an order
over our toll free telephone hotline or fax provided that the customer
provide us with the artist, title and item number listed on our website as
well as the frame description listed on the website.
Site Specific Features: The Artwork and Beyond site offers the user
an internal search engine giving shoppers the ability to search by
keyword, subject, artist, style, price range, title, size and medium. This
helps create an easy-to-use shopping environment and enhance the buying
experience. The "My Gallery" pages will allow online users to track their
purchases as well as save favorite selections for later viewing.
-15-
Education: Artwork and Beyond anticipates having educational
components, such as interactive tutorials, will help users to understand
contemporary art and to gain confidence in their own preferences. Feature
articles on art collecting, museum and gallery exhibits as well as other
art-related events will keep art lovers up to date on the events, opinions
and controversies animating the art world. Moreover, customers will get
information on featured artists, providing insights into the creative
development process. All this will help aggregate consumer demand by
creating the "stickiness" that accompanies successful online community
building.
MARKETING AND SALES STRATEGY
Technology creates not only great opportunities but also many
risks for online merchants. Low barriers to entry encourage competitors to
quickly replicate successful e-offerings, literally overnight. Artwork and
Beyond recognizes this ever-present danger and believes that the first
step in preserving site identity is to offer non-technical benefits that
are difficult to imitate - primarily a high level of service, since
service that exceeds consumer expectations will always be appreciated.
Artwork and Beyond intends to attract its potential customers through the
adoption of an aggressive online and offline marketing strategy which,
when combined with strategic partnerships and joint venture opportunities
we believe will help to position us as the market leader. In addition,
Artwork and Beyond has a storefront as a z merchant in Amazon.com. We
believe that our primary customer will be the average American consumer.
PRESENT MARKETING
Our marketing and promotional efforts have been limited by a
lack of funds. We now promote our site by:
o Having the site listed on as many Internet search engines as possible
under as many different categories as possible;
o Special offerings to identified groups consisting of former customers
and others;
o An affiliate program through an online clear-housing.
We have signed as a participating advertiser with an online
clearinghouse operation. The clearinghouse consists of numerous
advertisers who desire to have their advertisement placed on websites of
other participants, known as publishers. The approved publishers place a
banner or other material of the advertiser on their website and receive
commissions of 15% based on sales generated through the publication site.
The advertiser is required to deposit funds with clearing house operator,
which is replenished periodically. The deposit is used to pay the
publisher's commission and a 3% commission to the clearing-house operator
for actual sales made through a publisher. There are over 4,500 publishers
who may use our banner, although we have no idea of the actual number
placing our banner on a site at any given instance.
On March 21, 2001, we entered into a one year sales and distribution
agreement with Ivana Haute Couture & Company, Inc. providing that we will
provide designated art for the Ivana World website. This art will be framed and
matted in a unique manner which we will only use for the site. Pursuant to the
sales and distribution agreement, Ivana Haute will purchase the art from Artwork
and Beyond at a discount of 40% off of the retail price as displayed on the
Ivana Haute web site. Sales made through the Ivana Haute website have not been
material. The sales and distribution agreement may be renewed or extended by the
mutual written consent of both parties.
FUTURE MARKETING PLANS
If we obtain additional capital we will proceed with additional
marketing plans as described below.
-16-
We are intent on building an online community, building trust and
brand loyalty, thereby facilitating sales revenue and repeat visits. Customers
at the e-commerce site will be given several incentives to join Artwork and
Beyond's growing family - from loyalty-based coupons to contests and redeemable
points. Thus, we believe, the site will build a large demographic database, from
which it will be able to "mine" relevant marketing information.
In the e-commerce sphere, direct marketing to the target audience
will be the key to the site's success. One aspect of Artwork and Beyond's
marketing strategy will be to co-brand its product line with top regional and
national home furnishing outlets. We believe that these strategic alliances will
enable Artwork and Beyond to attract both male and female shoppers. Artwork and
Beyond will then strive to differentiate between male and female shoppers by
creating gender and lifestyle-specific product lines. For example, Sports
Memorabilia will be targeted towards the male segment and posters towards
college students. We believe that women's purchases dominate the home decor
market and therefore will be a primary target audience of our marketing efforts.
The diversity of Artwork and Beyond's appeal should be beneficial to its brand
equity, long-term sales and profits. In short, we will follow the time-honored
prescription of "get big, get niche, or get out," reducing marketing costs
through a selective focus on the most profitable niches.
In addition, the site will employ direct mail campaigns; opt in
e-mail campaigns and revenue sharing agreements. This will help leverage the
brand, allowing for other sales opportunities and the creation of strategic
alliances with key players in related industries. There will in general be 3
types of affiliates:
o sites (profit and non-profit) where we will advertise, returning a
commission of up to 20% of revenue generated to that site;
o affiliate membership groups and sites, whose members will get up to a
20% discount on the our art with no commissions paid to that group
(like buyers' clubs); and
o private-label/co-branded sites, which we will design for other
outlets, collecting a percentage of sales.
We will also employ limited strategic media planning techniques, such
as regional advertising. Thus, Artwork and Beyond will be able to track
responses and use targeted marketing messages. Art sites are particularly suited
to this type of Internet advertising since viewers are usually browsers looking
through numerous pages and eliciting multiple exposures.
Other marketing approaches will include:
CROSS MARKETING - Create strategic alliances with resellers such as
national and regional home furnishing firms decorators, museum stores, and
office and hospitality markets. Artwork and Beyond will accomplish this in the
following manner:
o We will attempt to private-label web sites for resellers leveraging
the Artwork and Beyond name and expertise. The site will contain
custom-framed images that would be exclusive to the reseller. We
believe the reseller would induce their consumer to purchase art at
opportune times, such as when purchasing. The images, frames, and
mattes can be selected by the reseller or an Artwork and beyond
consultant. Artwork and Beyond intends to hire regional sales
representatives to offer private label services to chain stores. The
salesperson will demonstrate the private label service using a laptop
and a mock-customized web site. The benefit to the affiliated chain
store would be to eliminate tangible inventory, increase convenience
and have more extensive offerings for their clients. If the stores
have their own web sites, Artwork and Beyond will create a link
connecting both sites. In addition, Artwork and Beyond intends to
engage sales representatives to make presentations to businesses in
their respective markets.
-17-
o We could also work with representatives that are supplying
complimentary products to hotels, hospitals, restaurants, etc
enhancing their ability to offer them additional product to their
clients. Revenue-sharing agreements with related companies (for
instance, home furnishings stores) will leverage the brand, allowing
for increased sales opportunities and the creation of strategic
alliances with key players in related industries.
PROFESSIONAL MARKETS (Interior decorators and corporate market) -
Artwork and Beyond intends to include decorators in its marketing effort by
providing them with password-protected access to a special "trade-only" section
of the site. Interior decorators working with Artwork and Beyond would have the
ability to immediately select appropriate images together with their clients
from the web site. Decorators would save a tremendous amount of time and effort
by not having to shop from gallery to gallery. Affiliated decorators could
promote corporate sales in a similar manner.
JOINT VENTURE ALLIANCES -We intend to create alliances with other
online sites that do not offer prints as well as online sites that offer prints
but do not offer on-site custom framing.
o Generate online announcements to trade publications
o Announcements to offline gallery and print consumers
o Registration with search engines and directories
o Carefully designed HTML metatags
o Announcements to artists and related trades with promotional offers
o PRESS RELEASES IN INDUSTRY JOURNALS -- Artwork and Beyond will
advertise in trade journals that cater to physicians, attorneys,
hotels, etc. All of these represent potential business for Artwork and
Beyond.
o Encourage links to the Artwork and Beyond site from other key sites
which appeal to Artwork and Beyond's target consumer base
o Direct mail to art enthusiasts identified by mailing lists of
traditional competitors, as well as art magazines and other sources.
o The development of an aggressive on- and offline advertising campaign
that will build brand awareness
-18-
INTERNET BASED CHARITY ART AUCTIONS
It is estimated that total charitable contributions in the US are in
the billions of dollars on an annual basis. While figures do not exist for the
size of the charity art auction market, given the enormous number of
universities, hospitals, healthcare organizations clubs and other community
organizations, it is management's belief that online charity art auctions will
work extremely well with members of a particular organization. Our art auction
division ArtAuctionFundraiser.com, commenced operation in September 2001. We
have developed an easy-to-use online method that allows constituents and guests
of organizations to bid online for the highest quality, custom framed artwork
with a percentage of the revenues generated from the auction going back to that
particular organization. ArtAuctionFundraiser.com plans, organizes and conducts
the online auction in a manner that is very easy to understand by all
participants, regardless of their Internet proficiency. All that is required for
organizations constituents or guests to participate are a computer with Internet
access. No special technical expertise or online auction experience is required.
ArtAuctionFundraiser provides organizations with a turn- key service
at no cost, enabling them to conduct online charity art auctions. Services
include:
1. Custom online invitations and traditional invitations.
2. Customized press release.
3. A customized homepage for organizations to welcome constituents and
guests.
4. A professional fund-raising consultant to guide organizations in
preparing and promoting for the auction.
5. Display at least 1000 custom-framed works of art ready to hang.
6. Free processing of all M/C, Visa, Discover, and AmEx payments.
7. A full accounting of all purchases and bidders.
8. Certificate of authentication on all artwork.
9. A commission of 10% to organizations on all sales that result from an
affiliate program with ARTinaClick.com.
10. A banner link from organizations website to the auction.
-19-
HOW AN ON-LINE CHARITY ART AUCTION WORKS
Artwork and Beyond solicits organizations that it believes would
benefit from on online charity art auction. Once an organization has signed up
for an event, ArtAuctionFundraiser.com will send out custom online invitations
to the organizations constituents and guests via e-mail. The invitation will
detail the dates of the event, the online address (URL) to enter the auction,
and a unique password to the organizations private auction. If the organization
prefers to handle the e-mailing itself, ArtAuctionFundraiser.com will customize
an online invitation for them. In the event the organization only has mailing
addresses, ArtAuctionFundraiser.com will provide them with custom printed
invitations and a press release that can be included in their next mailing.
When a bidder arrives at the ArtAuctionFundraiser.com home page,
there will be simple instructions on how to navigate the auction site as well as
bidding instructions. From here, the constituents and guests of an organization
will click on their organization's name or logo, which will take them to a
welcome page that we have designed especially for that organization. This
special welcome page is designed for the group at no cost, and may feature the
colors and logo associated with the organization. This page will allow a space
where a special message from an organization's president, chairperson(s) or any
other appropriate individual may appear. The message will welcome the group's
constituents and guests to the auction and may contain other information the
organization may want to convey. It's now time to enter the auction.
Once inside the actual auction site, an organizations patrons can
peruse the wide variety of custom framed artwork and authentic sports
memorabilia. Each auction item is displayed using the finest digital imagery
available on the world wide web. Organizations supporters will have the ability
to browse through the items up for auction or use a simple search function to
locate just what they desire. Once a piece of artwork or memorabilia is found,
bidding may begin. Bidding instructions are clearly written and easy to follow.
When bidding on an item, there is immediate notification by e-mail that the bid
has been received. Additionally, the bidder is always notified if they have been
outbid, thereby enabling the opportunity to bid again. At the end of the
auction, the successful bidders are notified by e-mail. Method of payment by the
highest bidders will be secured by credit card. ArtAuctionFundraiser.com will
accept American Express, Master, Visa and Discover credit cards. The sold works
of art are then prepared for shipment directly to the successful bidders. Once
the auction has ended and all financial settlements are complete, your
organization will receive its entire commission along with a complete accounting
of all bidders names, e-mail addresses, and purchases.
ADDITIONAL REVENUE SOURCES FOR CHARITY CLIENT
ArtAuctionFundraiser.com has programs that can produce a continuous
revenue stream for organizations in addition to the commission from the online
auction. ArtAuctionFundraiser.com offers an after sale program it can implement
on behalf of organizations. With an organization's permission,
ArtAuctionFundraiser.com would e-mail auction participants, notifying them of
specials or promotions available at Artwork and Beyond's retail art site
WWW.ARTINACLICK. com. Should supporters respond to our e-mail and make a
purchase, the organization will earn a commission on that sale. Commission will
be paid to an organization each and every time a purchase is made.
Another program we will offer would enable organizations to become an
affiliate partner with ARTinaClick.com With this program an ARTinaClick.com
banner is placed discreetly on an organization's web site. The banner ad would
inform visitors that ARTinaClick.com is a fundraising affiliate of the
organization. When a visitor to that organizations site clicks on our banner ad,
he/she will be taken to our site. Whenever a purchase is made, the organization
will receive a commission on that sale.
-20-
ART SUPPLY
While we have an agreement with Ross Galleries, which is described
below for the sale of Art, Ross supplies us with its existing inventory of art
for "Art Express". Presently approximately fifty percent of our Art is purchased
through the efforts of Liberman a broker or consolidator, which purchases the
art from independent art publishing firms. We believe the utilization of
Lieberman is advantageous as we experience substantial cost savings in
consolidating shipments of art from several different firms. We utilized the
same sources in obtaining art for our online auction. If necessary we believe we
can purchase our prints directly from the publisher at the same prices.
COMPETITION
ARTinaClick's retail online business competes in a market that is
highly competitive and expects competition to intensify in the future. We
currently or potentially compete with a variety of companies, both on the
Internet and in brick-and-mortar galleries. Our competitors have significantly
greater financial, technical, and marketing resources s. Those that have
established a presence on the Internet have already begun to establish a
customer base and their brand. Our Internet competitors include ArtSelect,
NextMonet, Barewalls, and Guild.com, among others. Our brick-and-mortar
competitors include national galleries such as Deck the Walls and Wentworth
Galleries as well as a variety of regional and local galleries. All of these
companies have existed for a longer period, have greater financial resources,
have established marketing relationships with leading manufacturers, strategic
partners and advertisers, and have secured greater presence in distribution
channels. Some of these companies may also commence or expand their presence on
the Internet. We believe that there are also numerous other smaller
entrepreneurial companies that are focusing significant resources on developing
web sites to market and sell artwork on the Internet that will compete directly
with our web site.
In addition, new technologies and the expansion of existing
technologies may increase competitive pressures. As a result of increased
competition, we may experience reduced operating margins, as well as loss of
market share and brand recognition. We cannot be certain that we will be able to
compete successfully against current and future competitors and competitors
could have a material adverse effect on our revenue growth and earnings.
POSSIBLE RETAIL OPERATION
We have explained the feasibility of opening a retail store for the
sale of Art and believe a store would be desirable. We, however, will not open a
store unless we obtain sufficient funds from financing or our operations. There
is no assurance that we will be able to open a store or that, if opened, a store
would be profitable.
INTELLECTUAL PROPERTY
Our ability to compete successfully and achieve future revenue growth
will depend, in part on our ability to protect our proprietary technology and
operate without infringing the rights of others. We have filed an application
for a United States Registration for "ARTinaClick.com".
EMPLOYEES
On February 15, 2002, we had 4 full-time employees. One of these
employees is an executive, also engaged in sales activity, two are engaged in
technical matters, including web design and maintenance and one is engaged in
administration and customer services. In addition to the employees we engage
consultants from time to time including Mr. Noberto and one of our principles
devotes substantial time without compensation. None of our employees are
represented by a labor union and we have not experienced any work stoppages. We
consider our employee relations to be good.
FACILITIES
We currently occupy approximately 5,000 square feet of general office
space in Holbrook, New York, which serves as our executive offices. The
arrangement is month-to-month and the monthly rental is $2,604.71. Our current
facilities will provide adequate space to house the business through our current
growth, however, as we continue to execute our plan, additional operational and
administrative space may be required. We believe that adequate additional space
is available on competitive terms.
LEGAL PROCEEDINGS
There are no material legal proceedings pending to which we are a
party, and we are unaware of any contemplated material legal actions against us.
-21-
PLAN OF OPERATIONS
FORWARD LOOKING INFORMATION
You should not rely on forward-looking statements in this prospectus.
This prospectus contains forward-looking statements that involve risks and
uncertainties. We use words such as "anticipates", "believes", "plans",
"expects", "future", "intends" and similar expressions to identify these
forward-looking statements. Prospective investors should not place undue
reliance on these forward-looking statements, which apply only as of the date of
this prospectus. Our actual results could differ materially from those
anticipated in these forward-looking statements for many reasons, including the
risks faced by Artwork and Beyond, Inc. described in "Risk factors" and
elsewhere in this prospectus.
PLAN
Artwork and Beyond is a Delaware corporation which was formed on
August 5, 1999. Artwork and Beyond closed on a private placement in September of
2000 in which $1,200,000 was raised. To date, the net proceeds of the offering
have been used for the following:
o Completion of our retail web site WWW.ARTINACLICK.COM. The site was
launched in December of 2000.
o Marketing of the retail website.
o Hiring of personal.
o Complete marketing for WWW.ARTAUCTIONFUNDRAISER.COM, which was
launched in May 2001.
o Working Capital
Our primary business is the sale of art, in two major areas:
1. Online retail sale of art; and
2. Internet based charity art auctions.
Artwork and Beyond's online retail division, ARTinaClick.com,
provides the consumer with a "one-stop" shopping experience for the purchase of
art online. ARTinaClick offers a vast selection of images ranging from
originals, lithographs, serigraphs, limited editions, prints and posters, to
sports memorabilia and collectables. Items range in price from $5.00 to $1500
with the average sale being approximately $85.00. Items offered are at
substantial savings from traditional retail galleries. Artwork and Beyond
believes that its business strategy combined with targeted marketing and
fulfillment has the potential to make it the premiere Internet site for art
buying in the e-commerce space.
Artwork and Beyond anticipates generating additional revenue by
implementing its marketing plan previously described. This is dependent upon
receiving additional funds. Artwork and Beyond's offline advertising will
consist of FSI's (free standing inserts) in newspapers and traditional mailings.
The cost of FSI's for circulation of 1,000,000 households is approximately
$5,000.00. We anticipate circulation of the FSI's to 1,000,000 households about
two to four times a year. Therefore, we anticipate incurring approximately
$20,000 on offline advertising a year. Artwork and Beyond will rent lists of new
homeowners and those individuals who have recently moved from list rental
companies. The cost is approximately .25-.50 per name. We anticipate mailing
test samples on a quarterly basis.
-22-
Artwork and Beyond's Internet based charity art auction division,
ArtAuctionFundraiser.com intends to capitalize on the expertise of both its
supplier Ross Galleries and ARTinaClick.com, to provide online charity art
auctions. ArtAuctionFundraiser was launched on May 1, 2000. There are numerous
organizations including, alumni groups, religious organizations, schools, health
care organizations, and public radio stations, whose members are geographically
dispersed. These organizations are constantly looking to raise funds to meet
their operating budgets. Artwork and Beyond believes that an online auction
would enable organizations to raise funds from their members no matter how
geographically dispersed they may be.
Artwork and Beyond believes that the online auction is at this point
a proven concept, given sites such as eBay and Amazon, and little or no consumer
resistance needs to be overcome. In addition, barriers to entry for newcomers
wishing to offer charity auctions are significant, as credibility working with
charities is difficult to build.
FULFILLMENT
We have entered into a fulfillment agreement with Ross Galleries
located in Holbrook, NY for both ARTinaClick.com and ArtAuctionFundraiser.com.
Ross Galleries has 25 full-time employees in a 20,000 sq. ft. facility. Ross
Galleries has been in the charity art business for 13 years, has worked with
1700 different organizations, and conducted over 4000 land-based auctions.
Management believes that the cost of implementing both businesses has been
reduced due to the availability of Ross Galleries, existing infrastructure. The
agreement entered into in November 1, 1999 provides that Ross Galleries will
supply Artwork and Beyond with art, framed and unframed, including lithographs,
serigraphs, artagraphs and photographs ("Art") for a period of seven years.
Thereafter, the fulfillment agreement is terminable upon 180 days by either
party. During the term of the agreement, Ross Galleries may not sell art through
the Internet or will supply framed art to any other party for sale directly or
indirectly through the Internet. We may pursuant to the agreement purchase art
from another art supplier if the Art is not available through Ross Galleries or
if the same quality of Art offered by Ross Galleries is available from a third
party at a lower price. Ross Galleries supplies us with all of the Art featured
on our website's "Art Express" gallery, one of the five galleries featured on
our website. The remaining artworks is supplied to us by various vendors. As of
the date hereof, Ross Galleries has been our sole framing provider. However, we
may enter into agreements with other frame suppliers should a third party offer
the same quality framing service at a lower price. We do not believe that this
agreement will limit our ability to obtain the best available prices as it
provides for purchases of art and framing from third parties. Indeed we
presently obtain approximately half of our art from independent third parties.
FINANCING NECESSARY
Because we have not received sufficient revenues to cover costs we
must receive a substantial amount of proceeds of the shares offered to continue
in business. Moreover, we need additional amounts for our marketing programs
including payment of policies. Artwork and Beyond anticipates receiving
additional funds in conjunction with its current offering. The funds will be
used for:
o Marketing of the online retail art business.
o Marketing of the online Internet based charity art auction business.
o Payment of salaries including payment to officers and additional
personnel.
o Working capital.
-23-
Artwork and Beyond expects to hire additional employees to market its
on line charity art auctions. These employees will be commission based. At the
present time Artwork and Beyond does not expect any significant capital to be
spend on plant and equipment.
MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS
GENERAL
The following discussion and analysis of Artwork and Beyond, Inc.,
should be read in conjunction with Artwork and Beyond's Financial Statements and
Notes thereto included elsewhere in this prospectus.
RESULTS OF OPERATIONS
During the year ended December 31, 2001 we had revenues of $158,491
compared to revenues of $15,915 in the prior year and no revenues from the
period of August 5, 1999 to December 31, 1999. During the year 2000 we did not
have any revenue producing operations until our ARTinaClick website was
launched. During 2001 we derived received for a full year from this website as
well as a small amount of revenues from our charity site which was launched in
2001. A portion of our revenues, or approximately $37,310 from art sales of
approximately $75,000 through our site were treated as commissions under
generally accepted accounting principles. We believe our revenues growth has
been hampered by a limited marketing activity, which is a direct result of lack
of capital. We believe we will increase our marketing activity after completion
of sufficient financing. There is no assurance we will be able to obtain
sufficient additional capital or that we will be able to generate increased
sales with additional marketing efforts.
During 2001 we had gross profits on sales of $55,356 compared to
$6,584 in 2000. The increase is attributable primarily to increase sales. Our
operating income was $92,666 in 2001 compared to $6,584 in 2000. The increase
was primarily the result of increase revenues as well as commission income.
-24-
We had selling, general and administrative expenses of $1,149,040 in
2001 compared to $772,455 of these expenses in the prior year. Prior expenses
included significant non-recurring expenses of approximately $133,000 in web
design costs, $105,000 non-cash compensation and equipment costs which were
expensed. The increase in expenses in 2001 resulted in significant part to a
non-recurring, non-cash stock compensation expense of $502,000 arising in
connection with the sale of our shares. If we eliminate non-cash expenses in
2001, our selling general and administrative expenses for 2001 actually declined
slightly as we had greater development and start-up expenses in 2000.
Our net loss increased to $1,041,174 in 2001 from $761,913 in 2000 as
a result of the foregoing factors.
LIQUIDITY
Our operations began in late 2000 and have not generated sufficient
revenues to cover our expenses. We have relied on equity financing for start-up
costs and to fund our operations. One of our principles also has advanced funds
to an interest free basis. We also have had in sufficient capital to fully
implement our marketing plan, which we believe is required to generate increased
sales. We also need additional capital if we desire to proceed to open a retail
store. We are exploring several sources including the offering reflected in the
prospectus. In addition, we should receive revenues from our subscription
agreement. If we do not obtain any additional capital we may not be able to
continue operating. Moreover, if the proceeds of the offering are limited we may
not be able to institute our marketing plan.
There are no known trends, events, or uncertainties that would have a
material impact on Artwork and Beyond's liquidity revenue or income.
CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
To the best of management's knowledge, other than as set forth below,
there were no material transactions, or series of similar transactions, or any
currently proposed transactions, or series of similar transactions, to which
Artwork and Beyond was or is to be a party, in which the amount involved exceeds
$60,000, and in which any director or executive officer, or any security holder
who is known by us to own of record or beneficially more than 5% of any class of
our common stock, or any member of the immediate family of any of the foregoing
persons, has an interest.
During the fourth quarter of 1999, we issued 7,583,504 shares of
common stock to Howard Blum, Chief Executive Officer and Co-Chairman of the
Board and Jay Camina Co-Chairman of the Board.
-25-
In the second quarter of 2000 we borrowed $350,000 from Giltner
Stevens pursuant to an interest-bearing note. Subsequently, pursuant to a
private placement we sold Mr. Stevens 704,185 shares of stock for $650,000 and
exchanged 379,175 shares of our common stock for the extinguishment of the
$350,000 note. In connection with his purchase we issued an additional 113,753
shares to Mr. Stevens and granted him warrants expiring in April 2002 to
purchase 379,175 shares or common stock at $.98 per share. Finally, we sold an
additional aggregate 219,383 shares at $.92 per share to Christopher Fiore,
Timothy M. Schlameuss, George P. Warren and Albert Pick III Trust. We,
therefore, sold an aggregate of 1,416,496 shares for cash or exchange of
outstanding indebtedness or an aggregate of $1,202,500.
In March 2000 we entered into a consulting agreement with an
unaffiliated entity. The entity agreed to provide us, among other things, with
business advice and introduction to potential acquisitions. In 2001 we agreed to
pay $66,150 of accrued fees to this entity by issuing ____________ shares of our
common stock in the second quarter of 2002.
Howard Blum our president has advanced funds to us from time to time
on a non-interest basis. On December 31, 2001 we owed Mr. Blum $9,804.
In November 1999, Artwork and Beyond entered into a seven year (7)
Supply Agreement with Ross Galleries. At the time all of the shares of Ross
Galleries were owned by Jay Camina. Pursuant to this agreement we will buy from
Ross Galleries and Ross Galleries will supply works framed and unframed,
including lithographs [exclusively for sale on the internet]. Pursuant to the
agreement, Artwork and Beyond will purchase art from Ross Galleries, provided,
however, that Artwork and Beyond may purchase art from a third party (i) if such
art is not available through Ross Galleries, or (ii) if the same quality of art
offered by Ross Galleries is available from a third party at a lower price.
During the term of the agreement, Ross Galleries is prohibited from selling art
through the Internet or supplying framed art to any third party for sale
directly or indirectly through the internet. Since the inception of the
agreement through January 31, 2002, Artwork and Beyond has made payment to Ross
Galleries in the amount of approximately $80,000. As of the date hereof no
amount is owed to Ross Galleries.
In January 2001, Biofarm, Inc., entered into a Subscription Agreement
with Artwork and Beyond and to purchase an aggregate of 600,000 shares of
Artwork and Beyond's common stock for $600.00. In addition the subscription
agreement provided for the payment of all of the expenses of this offering by
Biofarm. We and Biofarm have terminated the subscription agreement. Biofarm
prior to termination entered into arrangements with third parties for the
payment of fees in conjunction with this registration statement. We have entered
into subscription agreement with Dutchess Partners, an unaffiliated party for
the sale of 600,000 shares for a total of $50,000 of which $10,000 has been paid
and the balance will be paid in two installments, one of which for $20,000 has
been paid and the balance will be paid in two installments, one of which $20,000
will be paid after the effective date of the registration statement of which
this prospectus forms a part. Until paid the shares will be deemed unpaid and if
the registration statement is not declared effected by December 31, 2002 the
subscriber may return the unpaid shares. The information of this prospectus
assumes that these shares are fully paid as of this date.
-26-
DESCRIPTION OF SECURITIES
GENERAL
The following description of our capital stock does not purport to be
complete and is subject to and qualified in its entirety by our certificate of
incorporation and bylaws, which are included as exhibits to the registration
statement of which this prospectus forms a part, and by the applicable
provisions of Delaware law.
We are authorized to issue up to 20,000,000 shares of common stock,
$.001 par value per share, of which 9,600,000 shares were issued and
outstanding. Our certificate of incorporation authorizes 1,000,000 shares of
"blank check" preferred stock, none of which are outstanding.
COMMON STOCK
Subject to the rights of holders of preferred stock, if any, holders
of shares of our common stock are entitled to share equally on a per share basis
in such dividends as may be declared by our Board of Directors out of funds
legally available therefore. There are presently no plans to pay dividends with
respect to the shares of our common stock. Upon our liquidation, dissolution or
winding up, after payment of creditors and the holders of any of our senior
securities, including preferred stock, if any, our assets will be divided pro
rata on a per share basis among the holders of the shares of our common stock.
The common stock is not subject to any liability for further assessments. There
are no conversions or redemption privileges nor any sinking fund provisions with
respect to the common stock and the common stock is not subject to call. The
holders of common stock do not have any pre-emptive or other subscription
rights.
Holders of shares of common stock are entitled to cast one vote for
each share held at all stockholders' meetings for all purposes, including the
election of directors. The common stock does not have cumulative voting rights.
All of the issued and outstanding shares of common stock are fully
paid, validly issued and non-assessable.
PREFERRED STOCK
None of the 1,000,000 "blank check" preferred shares are currently
outstanding. Our Board of Directors has the authority, without further action by
the holders of the outstanding common stock, to issue shares of preferred stock
from time to time in one or more classes or series, to fix the number of shares
constituting any class or series and the stated value thereof, if different from
the par value, and to fix the terms of any such series or class, including
dividend rights, dividend rates, conversion or exchange rights, voting rights,
rights and terms of redemption (including sinking fund provisions), the
redemption price and the liquidation preference of such class or series.
WARRANTS
As of December 31, 2001, we have 379,175 warrants outstanding,
exercisable at $.98 per share, which expire on April 20, 2002.
The exercise price of the warrants and the number of shares issuable
upon exercise of the warrants will be subject to adjustment to protect against
dilution in the event of stock dividends, stock splits, combinations,
subdivisions and reclassifications.
-27-
DELAWARE ANTI-TAKEOVER LAW PROVISIONS
As a Delaware corporation, we are subject to Section 203 of the
General Corporation Law. In general, Section 203 prevents an "interested
stockholder" (defined generally as a person owing 15% or more of a Delaware
corporation's outstanding voting stock) from engaging in a "business
combination" (as defined) with such Delaware corporation for three years
following the date such person became an interested stockholder unless (i)
before such person became an interested stockholder, the board of directors of
the corporation approved the transaction in which the interested stockholder
became an interested stockholder or approved the business combination, (ii) upon
consummation of the transaction that resulted in the interested stockholder's
becoming an interested stockholder, the interested stockholder owned at least
85% of the voting stock of the corporation outstanding at the time the
transaction commenced (excluding stock held by the directors who are also
officers of the corporation and by certain employee stock plans), or (iii)
following the transaction in which such person became an interested stockholder,
the business combination is approved by the board of directors of the
corporation and authorized at a meeting of stockholders by the affirmative vote
of the holders of two-thirds of the outstanding voting stock of the corporation
not owned by the interested stockholder. Under section 203, the restrictions
described above also do not apply to certain business combinations proposed by
an interested stockholder following the public announcement or notification of
one of certain extraordinary transactions involving the corporation and a person
who had not been an interested stockholder during the previous three years or
who became an interested stockholder with the approval of the corporation's
board of directors and if such business combination is approved by a majority of
the board members who were directors prior to any person's becoming an
interested stockholder. The provisions of Section 203 requiring a super-majority
vote to approve certain corporate transactions could have the effect of
discouraging, delaying or preventing hostile takeovers, including those that
might result in the payment of a premium over market price or changes in control
or management of Artwork and Beyond.
LIMITATION ON LIABILITY OF DIRECTORS
Our certificate of incorporation provides that a director of Artwork
and Beyond will not be personally liable to Artwork and Beyond or its
stockholders for monetary damages for breach of the fiduciary duty of care as a
director, including breaches which constitute gross negligence. By its terms and
in accordance with the Delaware General Corporation Law, however, this provision
does not eliminate or limit the liability of a director of Artwork and Beyond
(i) for breach of the director's duty of loyalty to Artwork and Beyond or its
stockholders, (ii) for acts or omissions not in good faith or which involve
international misconduct or a knowing violation of law, (iii) under Section 174
of the Delaware General Corporation Law, (relating to unlawful payments or
dividends or unlawful stock repurchases or redemptions), (iv) for any improper
benefit or (v) for breaches of a director's responsibilities under the Federal
Securities laws.
DIVIDEND POLICY
We have not paid any dividends on our Common Stock since our
inception and do not intend to pay dividends on our common stock in the
foreseeable future. Any earnings, which we may realize in the foreseeable
future, will be retained to finance the growth of Artwork and Beyond.
SHARES ELIGIBLE FOR FUTURE RESALE
As of December 31, 2001, we had an aggregate of 9,600,000 shares of
our common stock issued and outstanding, all of which are "restricted
securities," which may be sold only in compliance with Rule 144 under the
Securities Act of 1933, as amended or exemptions from registration requirements
of this act. Rule 144 provides, in essence, that a person holding restricted
securities for a period of one year after payment therefore may sell, in
brokers' transactions or to market makers, an amount not exceeding 1% of the
outstanding class of securities being sold, or the average weekly reported
volume of trading of the class of securities being sold over a four-week period,
whichever is greater, during any three-month period. (Persons who are not our
affiliates and who had held their restricted securities for at least two years
are not subject to the volume or transaction limitations.) The sale of a
significant number of these shares in the public market may adversely affect
prevailing market prices of our securities.
-28-
TRANSFER AGENT AND REGISTRAR
The transfer agent and registrar for our common stock will be
Continental Stock Transfer & Trust Company, 2 Broadway, New York, New York
10004.
DISCLOSURE OF COMMISSION POSITION ON INDEMNIFICATION FOR SECURITIES
ACT LIABILITIES
Our bylaws provide that we will indemnify our officers and directors
for costs and expenses incurred in connection with the defense of actions,
suits, or proceedings against them on account of their being or having been
directors or officers of Artwork and Beyond, absent a finding of negligence or
misconduct in the performance of their duties.
Insofar as indemnification for liabilities arising under the
Securities Act, may be permitted to directors, officers or persons controlling
Artwork and Beyond pursuant to the foregoing provisions, we have been informed
that, in the opinion of the Securities and Exchange Commission, such
indemnification is against public policy as expressed in the Securities Act and
is unenforceable.
PLAN OF DISTRIBUTION
400,000 shares will be offered on a "best efforts, basis. The shares
will be offered for sale solely by our chief executive officer, Howard Blum
without any additional compensation. Each subscriber will receive from Artwork
and Beyond confirmation of his subscription to purchase shares of common stock
with instructions to forward their funds to us. We will then forward a share
certificate to you.
LEGAL MATTERS
The validity of the common stock offered hereby will be passed upon
for Artwork and Beyond by Reed Smith, LLP 529 Fifth Avenue, New York, New York
10017.
-29-
EXPERTS
The financial statements of Artwork and Beyond included in this
prospectus and elsewhere in the registration statement, to the extent and for
the periods indicated in their reports, have been audited by Merdinger,
Fruchter, Rosen & Corso, P.C., independent certified public accountants, whose
reports thereon appear elsewhere herein and in the registration statement.
AVAILABLE INFORMATION
We have filed with the Commission, Washington, D.C. 20549, a
Registration Statement on Form SB-2 under the Securities Act with respect to our
common stock offered hereby. This prospectus does not contain all of the
information set forth in the registration statement and the exhibits and
schedules to the registration statement. For further information with respect to
Artwork and Beyond and our common stock offered hereby, reference is made to the
Registration Statement and the exhibits and schedules filed as a part of the
Registration Statement. Statements contained in this prospectus concerning the
contents of any contract or any other document are not necessarily complete;
reference is made in each instance to copy of such contract or any other
document filed as an exhibit to the registration statement. Each such statement
is qualified in all respects by such reference to such exhibit. After the
offering, we will be subject to the informational requirements of the Securities
Exchange Act of 1934, as amended and in accordance therewith will be required to
file annual, quarterly and special reports, proxy statements and other
information with the SEC. The registration statement, including exhibits and
schedules thereto, may be inspected without charge at the Commission's principal
office in Washington D.C., and copies of all or any part thereof may be obtained
from the Public Reference Section of the Commission, 450 Fifth Street, N.W.,
Washington, D.C. 20549, after payment of fees prescribed by the Commission. The
Commission also maintains a World Wide Web site which provides online access to
reports, proxy and information statements and other information regarding
registrants that file electronically with the Commission at the address
HTTP://WWW.SEC.GOV. We intend to furnish holders of our common stock with annual
reports containing financial statements audited by independent accountants
beginning with the fiscal year ending December 31, 2001.
You should rely only on the information contained in this prospectus.
We have not, authorized any other person to provide you with different
information. If anyone provides you with different or inconsistent information,
you should not rely on it. We are not, making an offer to sell these securities
in any jurisdiction where the offer or sale is not permitted. You should assume
that the information appearing in this prospectus is accurate as of the date on
the front cover of this prospectus only. Our business, financial condition,
results of operations and prospects may have changed since that date.
-30-
ARTWORK AND BEYOND, INC.
FINANCIAL STATEMENTS
DECEMBER 31, 2001 AND 2000
ARTWORK AND BEYOND, INC.
CONTENTS
PAGE
INDEPENDENT AUDITORS' REPORT 1
BALANCE SHEET 2
STATEMENT OF OPERATIONS 3
STATEMENT OF STOCKHOLDERS' EQUITY 4
STATEMENT OF CASH FLOWS 5
NOTES TO FINANCIAL STATEMENTS 6-15
INDEPENDENT AUDITORS' REPORT
TO THE BOARD OF DIRECTORS OF ARTWORK AND BEYOND, INC.:
We have audited the accompanying balance sheet of Artwork and Beyond, Inc. as of
December 31, 2001 and 2000, and the related statements of operations,
stockholders' equity and cash flows for the years then ended. These financial
statements are the responsibility of the Company's management. Our
responsibility is to express an opinion on these financial statements based on
our audit.
We conducted our audit in accordance with auditing standards generally accepted
in the United States of America. Those standards require that we plan and
perform the audit to obtain reasonable assurance about whether the financial
statements are free of material misstatement. An audit includes examining, on a
test basis, evidence supporting the amounts and disclosures in the financial
statements. An audit also includes assessing the accounting principles used and
significant estimates made by management, as well as evaluating the overall
financial statement presentation. We believe that our audit provides a
reasonable basis for our opinion.
In our opinion, the financial statements referred to above present fairly, in
all material respects, the financial position of Artwork and Beyond, Inc. as of
December 31, 2001 and 2000, and the results of its operations and its cash flows
for the years then ended in conformity with accounting principles generally
accepted in the United States of America.
The accompanying financial statements have been prepared assuming that the
Company will continue as a going concern. As discussed in Note 1 to the
accompanying financial statements, the Company has recently begun to generate
revenue, but has had continuing operating losses since inception. These matters
raise substantial doubt about the Company's ability to continue as a going
concern. Management's plans in regard to these matters are also discussed in
Note 1 to the financial statements. These financial statements do not include
any adjustments that might result from the outcome of this uncertainty.
MERDINGER, FRUCHTER, ROSEN & CORSO, P.C.
Certified Public Accountants
New York, New York
February 12, 2002
ARTWORK AND BEYOND, INC.
BALANCE SHEET
December 31,
------------------------------
2001 2000
------------------------------
ASSETS
CURRENT ASSETS
Cash and cash equivalents $ 134,802 $ 661,151
Accounts receivable 1,690 --
Inventory 7,970 --
----------- -----------
Total current assets 144,462 661,151
PROPERTY AND EQUIPMENT, net 21,617 27,779
DEFERRED OFFERING COST 10,000 --
----------- -----------
Total assets $ 176,079 $ 688,930
=========== ===========
LIABILITIES AND STOCKHOLDERS' EQUITY
CURRENT LIABILITIES
Accrued expenses $ 99,713 $ 84,000
Notes payable - shareholder 9,804 23,259
Customer deposits 14,065 --
----------- -----------
Total current liabilities 123,582 107,259
----------- -----------
COMMITMENTS AND CONTINGENCIES -- --
STOCKHOLDERS' EQUITY
Preferred stock, $.001 par value;
1,000,000 shares authorized, no shares issued
and outstanding -- --
Common stock, $0.001 par value;
20,000,000 shares authorized,
9,600,000 and 9,000,000 shares issued and outstanding
at December 31, 2001 and 2000, respectively 9,600 9,000
Additional paid-in capital 1,909,903 1,358,503
Retained deficit (1,827,006) (785,832)
Common stock subscription receivable (40,000) --
----------- -----------
Total stockholders' equity 52,497 581,671
----------- -----------
Total liabilities and stockholders' equity $ 176,079 $ 688,930
=========== ===========
The accompanying notes are an integral part of these financial statements.
- 2 -
ARTWORK AND BEYOND, INC.
STATEMENT OF OPERATIONS
YEAR ENDED DECEMBER 31,
2001 2001
---- ----
Sales $ 158,491 $ 15,915
Cost of sales 103,135 9,331
----------- -----------
Gross profit 55,356 6,584
Commission income, net 37,310 --
----------- -----------
Total income 92,666 6,584
Selling, general and administrative expenses 1,149,040 779,039
----------- -----------
Loss from operations before interest income
and provision for income taxes (1,056,374) (772,455)
Interest income 15,200 10,542
----------- -----------
Loss before provision for income taxes (1,041,174) (761,913)
Provision for income taxes -- --
----------- -----------
Net loss $(1,041,174) $ (761,913)
=========== ===========
Loss per common share - basic and diluted $ (0.11) $ (0.09)
=========== ===========
Weighted average shares outstanding 9,152,877 8,721,594
=========== ===========
The accompanying notes are an integral part of these financial statements.
- 3 -
ARTWORK AND BEYOND, INC.
STATEMENT OF STOCKHOLDERS' EQUITY
Common
Additional Stock
Common Stock Paid-in Retained Subscription
-----------------------------
Shares Amount Capital Deficit Receivable Total
------------- -------------- ---------- ---------- ------------ ------------
Balance, January 1, 2000 7,583,504 $ 7,584 $ 52,416 $ (23,919) $ -- $ 36,081
Conversion of note payable to common
stock at May 15, 2000 379,175 379 349,621 -- -- 350,000
Issuance of common stock for cash
- - on September 30, 2000 704,185 704 649,296 -- -- 650,000
- - on September 30, 2000 54,169 54 49,947 -- -- 50,001
- - on September 30, 2000 54,169 54 49,947 -- -- 50,001
- - on September 30, 2000 54,169 54 49,947 -- -- 50,001
- - on September 30, 2000 56,876 57 52,443 -- -- 52,500
Issuance of common stock to induce
participation - September 30, 2000 113,753 114 104,886 -- -- 105,000
Net loss, December 31, 2000 -- -- -- (761,913) -- (761,913)
----------- ----------- ----------- ----------- ----------- -----------
Balance, December 31, 2000 9,000,000 9,000 1,358,503 (785,832) -- 581,671
Issuance of shares for services related
to public offering 600,000 600 49,400 -- -- 50,000
Compensation expense recorded for
shares issued at a discount to market -- -- 502,000 -- -- 502,000
Common stock subscription receivable -- -- -- -- (40,000) (40,000)
Net loss, December 31, 2001 -- -- -- (1,041,174) -- (1,041,174)
----------- ----------- ----------- ----------- ----------- -----------
Balance, December 31, 2001 9,600,000 $ 9,600 $ 1,909,903 $(1,827,006) $ (40,000) $ 52,497
=========== =========== =========== =========== =========== ===========
The accompanying notes are integral part of these financial statements.
- 4 -
ARTWORK AND BEYOND, INC.
CONSOLIDATED STATEMENT OF CASH FLOWS
Year Ended December 31,
--------------------------
2001 2000
---------------------------
CASH FLOWS FROM OPERATING ACTIVITIES
Net loss $(1,041,174) $ (761,913)
Adjustments to reconcile net loss to net cash
Provided (used) by operating activities:
Depreciation expense 6,162 3,034
Stock compensation expense 502,000 --
Common shares issued to induce participation -- 105,000
(Increase) decrease in accounts receivable (1,690) --
(Increase) decrease in inventory (7,970) --
(Decrease) increase in customer deposits 14,065 --
(Decrease) increase in accrued expenses 15,713 84,000
----------- -----------
NET CASH USED IN OPERATING ACTIVITIES (512,894) (569,879)
----------- -----------
CASH FLOWS FROM INVESTING ACTIVITIES
Purchase of property and equipment -- (30,813)
----------- -----------
CASH FLOWS FROM FINANCING ACTIVITIES
(Decrease) increase in notes payable (13,455) 23,259
Proceeds from issuance of convertible note -- 350,000
Issuance of common stock for cash -- 852,503
----------- -----------
NET CASH PROVIDED BY FINANCING ACTIVITIES (13,455) 1,225,762
----------- -----------
NET INCREASE IN CASH AND CASH EQUIVALENTS (526,349) 625,070
CASH AND CASH EQUIVALENTS-beginning of period 661,151 36,081
----------- -----------
CASH AND CASH EQUIVALENTS-end of period $ 134,802 $ 661,151
=========== ===========
CASH PAID DURING THE PERIOD FOR:
Interest expense $ -- $ --
=========== ===========
Income taxes $ -- $ --
=========== ===========
NON-CASH FINANCING ACTIVITY:
Common stock subscription receivable $ 40,000 $ --
=========== ===========
Conversion of note to common stock $ -- $ 350,000
=========== ===========
Common stock issued to induce participation $ -- $ 105,000
=========== ===========
Common stock issued for services related to public offering $ 552,000 $ --
=========== ===========
The accompanying notes are an integral part of the financial statements.
- 5 -
ARTWORK AND BEYOND, INC.
NOTES TO FINANCIAL STATEMENTS
DECEMBER 31, 2001 AND 2000
NOTE 1 - DESCRIPTION OF BUSINESS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
BASIS OF PRESENTATION
The accompanying financial statements include the accounts of Artwork
and Beyond, Inc. (the "Company"), a Delaware corporation formed on
August 5, 1999.
The Company conducts its operations from offices located in Holbrook,
Long Island, New York.
The accompanying financial statements have been prepared in conformity
with generally accepted accounting principles, which contemplate
continuation of the Company as a going concern. However, the Company
has only recently begun to generate revenue, and has incurred
significant operating losses since inception. These factors raise
substantial doubt about the Company's ability to continue as a going
concern. Without realization of additional capital, it would be
unlikely for the Company to continue as a going concern. The financial
statements do not include any adjustments relating to the
recoverability and classification of recorded asset amounts and
classification of liabilities that might be necessary should the
Company be unable to continue in existence.
The Company will seek to obtain funds through the sale of additional
equity or debt securities and intends to expand its revenue stream
through the utilization of auctions on the internet.
NATURE OF OPERATIONS
The Company was a development-stage company under the provisions of the
Financial Accounting Standards Board ("FASB") Statement of Financial
Accounting Standards ("SFAS") No. 7 until the third quarter of 2001.
The Company was formed for the purpose of providing a medium for the
purchase of artwork on the internet. The Company offers artwork through
its website on the internet and provide this artwork directly from the
supplier (see Note 4). The Company will generate revenues by the sale
of such artwork and framing. It is the Company's goal to become the
dominant provider in the charity art auction market and retail market,
both online and offline.
USE OF ESTIMATES
The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates
and assumptions that affect the reported amounts of assets and
liabilities and disclosure of contingent assets and liabilities at the
date of the financial statements and the reported amounts of revenue
and expenses during the reporting period. Actual results could differ
from those estimates.
- 6 -
ARTWORK AND BEYOND, INC.
NOTES TO FINANCIAL STATEMENTS
DECEMBER 31, 2001 AND 2000
NOTE 1 - DESCRIPTION OF BUSINESS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
(Continued)
REVENUE RECOGNITION
Revenue is recognized from sales when artwork is shipped. Substantially
all revenue is paid for prior to the artwork being shipped. The Company
has one gallery on its e-commerce site that generates sales in which
the Company acts essentially as an agent. The risk of loss on sales
filled through this gallery is borne by a related company (see Note 4).
Revenue on these orders is recorded net of related costs and classified
as commission income.
CASH AND CASH EQUIVALENTS
The Company considers all highly liquid investments purchased with
original maturities of three months or less to be cash equivalents.
CONCENTRATION OF CREDIT RISK
The Company places its cash in what it believes to be credit-worthy
financial institutions. However, cash balances may exceed FDIC insured
levels at various times during the year.
FAIR VALUE OF FINANCIAL INSTRUMENTS
The carrying value of cash and cash equivalents and accounts payable
approximates fair value due to the relatively short maturity of these
instruments.
INVENTORY
The Company's inventory is valued at the lower of cost or market
determined by the first-in, first-out method of accounting.
PROPERTY AND EQUIPMENT
Property and equipment are recorded at cost. Repairs and maintenance
costs are charged to operations as incurred. Depreciation is computed
using straight-line methods calculated to amortize the cost of assets
over their estimated useful lives, generally three to seven years. Upon
retirement or other disposition of property and equipment, the cost and
related depreciation will be removed from the accounts and the
resulting gains or losses recorded.
ORGANIZATION COSTS
In accordance with American Institutes of Certified Public Accountants'
Statement of Position ("SOP") 98-5 "Reporting on the Costs of Start-Up
Activities", the Company expenses, as incurred, costs related to
organizational and start-up activities.
- 7 -
ARTWORK AND BEYOND, INC.
NOTES TO FINANCIAL STATEMENTS
DECEMBER 31, 2001 AND 2000
NOTE 1 - DESCRIPTION OF BUSINESS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
(Continued)
COST OF COMPUTER SOFTWARE
In accordance with SOP 98-1, "Accounting for Costs of Computer Software
Developed or Obtained for Internal Use", the Company expenses, as
incurred, such related costs.
ADVERTISING COSTS
Advertising costs are expensed as incurred and included in selling,
general and administrative expenses. For the years ended December 31,
2001 and 2000, advertising expense approximated $98,000 and $75,000,
respectively.
INCOME TAXES
Income taxes are provided for based on the liability method of
accounting pursuant to SFAS No. 109, "Accounting for Income Taxes".
Deferred income taxes, if any, are recorded to reflect the tax
consequences on future years of differences between the tax bases of
assets and liabilities and their financial reporting amounts at each
year-end.
LOSS PER SHARE
The computation of basic earnings per share ("EPS") is computed by
dividing income available to common stockholders by the weighted
average number of outstanding common shares during the period. Diluted
EPS gives effect to all dilutive potential common shares outstanding
during the period. The computation of diluted EPS does not assume
conversion, exercise or contingent exercise of securities that would
have an anti-dilutive effect. Potentially dilutive securities
outstanding as of December 31, 2001 and 2000, were 637,500 and 559,175
shares, respectively. On April 25, 2001, the Company effected a
3.7917519 for 1 split of its common stock. All share and per share
amounts in the financial statements have been restated to give
retroactive effect to this stock split.
COMPREHENSIVE INCOME
SFAS No. 130, "Reporting Comprehensive Income", establishes standards
for the reporting and display of comprehensive income and its
components in the financial statements. The items of other
comprehensive income that are typically required to be displayed are
foreign currency items, minimum pension liability adjustments, and
unrealized gains and losses on certain investments in debt and equity
securities. At December 31, 2001 and 2000, and for the period then
ended, the Company had no items of other comprehensive income and has,
therefore, not presented a Statement of Comprehensive Income.
- 8 -
ARTWORK AND BEYOND, INC.
NOTES TO FINANCIAL STATEMENTS
DECEMBER 31, 2001 AND 2000
NOTE 2 - PROPERTY AND EQUIPMENT
Property and equipment consist of the following:
DECEMBER 31,
----------------------------
2001 2000
---------- ----------
Equipment and Furniture $ 30,813 $ 30,813
Less: Accumulated Depreciation (9,196) (3,034)
---------- ----------
$ 21,617 $ 27,779
========== ==========
Depreciation expense for the years ended December 31, 2001 and 2000 is
$6,162 and $3,034.
NOTE 3 - INCOME TAXES
The components of the provision for income taxes follows:
2001 2000
-------- ---------
Current Tax Expense
U.S. Federal $ -- $ --
State -- --
-------- --------
Total Current -- --
-------- --------
Deferred Tax Expense
U.S. Federal -- --
State -- --
-------- --------
Total Deferred -- --
-------- --------
Total Tax Provision (Benefit) from
Continuing Operations $ -- $ --
======== ========
The reconciliation of the effective income tax rate to the Federal
statutory rate is as follows:
Federal Income Tax Rate 34.0% 34.0%
Effect of Valuation Allowance (34.0)% (34.0)%
------ ------
Effective Income Tax Rate 0.0% 0.0%
====== ======
At December 31, 2001, the Company had net carryforward losses of
approximately $1,782,000. Because of the current uncertainty of
realizing the benefits of the tax carryforward, a valuation allowance
equal to the tax benefits for deferred taxes has been established. The
full realization of the tax benefit associated with the carryforward
depends predominantly upon the Company's ability to generate taxable
income during the carryforward period.
- 9 -
ARTWORK AND BEYOND, INC.
NOTES TO FINANCIAL STATEMENTS
DECEMBER 31, 2001 AND 2000
NOTE 3 - INCOME TAXES (Continued)
Deferred tax assets and liabilities reflect the net tax effect of
temporary differences between the carrying amount of assets and
liabilities for financial reporting purposes and amounts used for
income tax purposes. Significant components of the Company's deferred
tax assets and liabilities as of December 31, 2001 and 2000 are as
follows:
2001 2000
-------- --------
Deferred Tax Assets
Loss Carryforwards $ - $ -
Less: Valuation Allowance - -
--------- --------
Net Deferred Tax Assets $ - $ -
========= ========
Net operating loss carryforwards expire in 2020.
NOTE 4 - RELATED PARTY TRANSACTIONS
In November 1999, the Company entered into an agreement with an entity
which, at that time, was a related company (an officer, director and
shareholder of the Company owned this related company). The Company
purchased certain prints of works of art, framed and unframed, from
this entity. The entity has agreed to supply such art at competitive
terms, on an exclusive basis to the Company for sale on the internet.
The agreement is for a seven-year term, but can be terminated on 180
days written notice by either party after such time.
Additionally, the Company leases its office space from this company.
In July 2001, the shareholder discussed above sold his 100% interest in
the formerly related entity to an unrelated third party. The Company
continues to purchase from this entity pursuant to the seven-year
agreement.
At December 31, 2001 and 2000, the Company is obligated to a
shareholder pursuant to a non-interest bearing demand note for $9,804
and $23,259, respectively.
NOTE 5 - COMMON STOCK
In September 2000, the Company completed a private placement through
which $1,252,500 was raised through debt and equity. The offering
consisted of the sale of 923,568 shares of common stock for $852,500
and a 6% convertible note payable, issued April 13, 2000, of $350,000.
The note was converted at $0.92 per share, the fair market value of the
Company's common stock. Additionally, 113,753 shares were issued at a
fair market value of $105,000 to induce participation in the offering.
This amount is included as financing costs in selling general and
administrative expense.
- 10 -
ARTWORK AND BEYOND, INC.
NOTES TO FINANCIAL STATEMENTS
DECEMBER 31, 2001 AND 2000
NOTE 5 - COMMON STOCK (Continued)
The Company paid $73,150 in finder's fees, which is included at
December 31, 2000 in selling, general and administrative expenses.
In January 2001, the Company entered into a Subscription Agreement with
a third party through which the unrelated party acquired 600,000 shares
of the Company's common stock in exchange for the future payment of all
of the Company's expenses relating to its Form SB-2 Registration
Statement. The difference between the fair value of the shares issued
and the estimated expense had been charged to operations upon issuance
of the shares. An expense of $457,000 had been recorded. In the fourth
quarter of 2001, upon mutual consent, this agreement was cancelled and
the aforementioned expense reversed.
As of October 4, 2001, the Company entered into a Subscription
Agreement with an unrelated third party to purchase 600,000 shares of
the Company's common stock at a purchase price less than its fair
value. This Subscription Agreement contains provisions whereby if the
Company is not successful in having its registration statement declared
effective or its stock is not publicly traded by December 31, 2002, the
subscriber has the right to return 360,000 of the aforementioned shares
and, accordingly, would not be obligated to pay the remaining $30,000
cost of these shares. At December 31,2001 common stock subscription
receivable totals $40,000.
At December 31, 2001, the Company has recorded deferred offering costs
of $10,000 which represents amounts paid by this investor for costs
incurred by the Company relating to its Form SB-2. Further, the
difference between the fair value of the shares issued and the price
paid by this investor, or $502,000, is included in selling, general and
administrative expenses at December 31, 2001.
In April 2001 the Company effected a stock split of its common shares
by issuing 3.7917519 newly issued shares of $.001 par value common for
each prior outstanding common share. The split increased the Company's
authorized $.001 par value common stock shares to 20,000,000.
NOTE 6 - OPTIONS AND WARRANTS
In January 2000, the Company adopted an incentive stock option plan
("ISO") which provides for the issuance of options to purchase 450,000
shares of common stock. The plan was established to provide employee
incentives.
The Company will use the intrinsic value method (APB Opinion 25) to
account for its stock options granted to officers, directors, and
employees. Under this method, compensation expense is recorded over the
vesting period based on the difference between the exercise price and
quoted market price on the date the options are granted.
- 11 -
ARTWORK AND BEYOND, INC.
NOTES TO FINANCIAL STATEMENTS
DECEMBER 31, 2001 AND 2000
NOTE 6 - OPTIONS AND WARRANTS (Continued)
ISOs may not be granted to an individual to the extent that in the
calendar year in which such ISOs first become exercisable the shares
subject to such ISOs have a fair market value on the date of grant in
excess of $100,000. No option may be granted under the ISO after
January 2010 and no option may be outstanding for more than ten years
after its grant. Additionally, no option can be granted for more than
five years to a stockholder owning 10% or more of the Company's
outstanding common stock and such options must have an exercise price
of not less than 110% of the fair market value on the date of the
grant. To date, no options have been granted pursuant to the ISO plan.
On September 30, 2000, the Company granted to an employee an option to
purchase 180,000 shares of common stock, exercisable at $0.92 per
share. The options vested one half on November 15, 2000, and the
balance on May 15, 2001, and expire in September 2005. The exercise
price equaled the fair value of the stock on the date of grant and,
accordingly, the Company has not recorded any compensation expense
related to these options.
The Company has granted options to members of its advisory board
covering an aggregate of 7,500 shares of common stock. The options have
an exercise price of $1.50 per share, vest one year from date of grant
and expire in 2004.
There were no stock option transactions during fiscal year ended
December 31, 2001.
A summary of stock option transactions is as follows:
YEAR ENDED
DECEMBER 31,
------------
2001 2000
---- ----
Outstanding, beginning 180,000 --
Granted at an exercise
price of $1.50 per share 7,500 --
Granted at an exercise price
of $0.92 per share -- 180,000
--------- ---------
Outstanding, ending 187,500 180,000
========= =========
Exercisable, ending 187,500 90,000
========= =========
The above number of options and exercise prices reflect the effect of
the stock split described in Note 5.
The Company accounts for its stock option transactions under the
provisions of APB No. 25. The following pro forma information is based
on estimating the fair value of grants based upon the provisions of
SFAS No. 123. The fair value of each option granted during the periods
indicated has been estimated as of the date of grant using the
Black-Scholes option pricing model with the following assumptions:
- 12 -
ARTWORK AND BEYOND, INC.
NOTES TO FINANCIAL STATEMENTS
DECEMBER 31, 2001 AND 2000
NOTE 6 - OPTIONS AND WARRANTS (Continued)
Year ended Year ended
December 31, December 31,
2001 2000
---- ----
Risk free interest rate 4% 5%
Life of the options 6 months 18 months
Expected dividend yield 0% 0%
Expected volatility 0% 0%
Weighted fair value of options granted $0.00 $0.25
Accordingly, the Company's pro forma net loss and net loss per share
assuming compensation cost was determined under SFAS No. 123 would have
been the following:
Year ended Year ended
December 31, December 31,
2001 2000
---- ----
Net loss $(1,078,267) $( 788,163)
Net loss per basic share $( 0.11) $( 0.09)
Weighted average option price per share
Granted $ 1.50 $ 0.92
Exercised -- --
Cancelled -- --
Outstanding at end of period 0.94 0.92
Exercisable at end of period 0.92 0.92
Weighted average remaining life
of options outstanding 45 months 57 months
WARRANTS
The Company has issued outstanding warrants to purchase 379,175 shares
of common stock. The warrants are exercisable on or before April 20,
2002 at an exercise price of $0.98 per share. The above number of
warrants and exercise prices reflect the effect of the stock split
described in Note 5.
NOTE 7 - SELLING, GENERAL AND ADMINISTRATIVE EXPENSES
Selling, general and administrative expenses primarily include
salaries, finder's fees, professional fees, web-site design and
financing costs.
- 13 -
ARTWORK AND BEYOND, INC.
NOTES TO FINANCIAL STATEMENTS
DECEMBER 31, 2001 AND 2000
NOTE 8 - COMMITMENTS AND CONTINGENCIES
The Company entered into a month-to-month lease for its office space,
at a monthly amount of $2,917 from January to April 2001, and $2,604
from May to December 31, 2001 from a related entity (see Note 4).
Rental expense was $32,289 and $29,150 for the years ended December 31,
2001 and 2000, respectively.
The Company had an employment agreement with its chief operating
officer with a one-year term commencing January 3, 2000 at a $75,000
base salary. There was a one-year option for 2001 at a base salary of
$100,000, which the Company elected to not exercise. The agreement also
had certain bonus incentive clauses that called for maximum additional
compensation of $25,000 per year and additional incentives in the form
of stock options. No additional compensation has been paid and the
options have been issued (see Note 6).
The Company entered into a one-year agreement in March 2000 with an
entity whereby a fee is to be paid for general business advice,
structuring of transactions and introduction to potential investors.
Additionally, if such entity introduced a potential acquisition target
and such acquisition is consummated, a fee of 1% of the transaction
value will be paid in stock and 1/2% of the transaction value in cash.
For the year ended December 31, 2001 and 2000, the Company paid $-0-
and $73,150, respectively. Included in accrued expenses at December 31,
2001 is $66,150, which will be paid to the entity in the second quarter
of 2002 with common stock, at the fair market value when earned of
$0.92.
The Company has advertising agreements in place through which its
retail division advertises on the shopping network of two search
engines. The Company only pays its contractual advertising fees and
does not incur any fee to these companies when a sale of artwork is
made. One agreement was for a seven-month period December 1, 2000
through June 30, 2001. The second agreement was for a twelve-month
period from December 1, 2000 to November 30, 2001. The Company is
currently negotiating new contracts.
The Company has signed as a participating advertiser with an online
clearing house operation. The clearing house consists of numerous
advertisers who desire to have their advertisement placed on websites
of other participants, known as publishers. The approved publishers
place a banner or other material of the advertiser on their website and
receive commissions of 15% based on sales generated through their site.
The advertiser is required to deposit funds with clearing house
operator which is replenished periodically. The deposit is used to pay
the publisher's commission and a 3% commission to the clearing house
operator. There are over 4,500 publishers who may use our banner,
although the Company has no idea of the actual number placing its
banner on a site at any given instance.
- 14 -
ARTWORK AND BEYOND, INC.
NOTES TO FINANCIAL STATEMENTS
DECEMBER 31, 2001 AND 2000
NOTE 8 - COMMITMENTS AND CONTINGENCIES (Continued)
The Company paid $6,206 in commissions during the twelve months ended
December 31, 2001.
On March 21, 2001, the Company entered into a sales and distribution
agreement to produce, package and distribute artwork for an unrelated
company. The Company will receive 60% of the sales price of the artwork
sold. The term of this agreement is one year, which can be renewed or
extended by the written mutual consent of both parties.
NOTE 9 - MAJOR VENDORS
The Company purchases substantially all of its artwork from two vendors
and has all of its artwork framed by one of the aforementioned vendors
(see Note 4). At December 31, 2001, the Company has included in accrued
expenses amounts payable to these vendors of $5,996 and $1,542,
respectively.
- 15 -
- --------------------------------------------------------------------------------
YOU SHOULD RELY ONLY ON THE INFORMATION CONTAINED IN THIS DOCUMENT.
WE HAVE NOT AUTHORIZED ANYONE TO PROVIDE YOU WITH INFORMATION THAT IS DIFFERENT.
THIS DOCUMENT MAY ONLY BE USED WHERE IT IS LEGAL TO SELL THESE SECURITIES. THE
INFORMATION IN THIS DOCUMENT MAY ONLY BE ACCURATE ON THE DATE OF THIS DOCUMENT.
ADDITIONAL RISKS AND UNCERTAINTIES NOT PRESENTLY KNOWN OR
THAT ARE CURRENTLY DEEMED IMMATERIAL MAY ALSO IMPAIR OUR BUSINESS
OPERATIONS. THE RISKS AND UNCERTAINTIES DESCRIBED IN THIS DOCUMENT DISTRIBUTION
OF 400,000 SHARES OF AND OTHER RISKS AND UNCERTAINTIES, WHICH WE MAY FACE IN THE
FUTURE COMMON STOCK WILL HAVE A GREATER IMPACT ON THOSE WHO PURCHASE OUR COMMON
STOCK.
THESE PURCHASERS WILL PURCHASE OUR COMMON STOCK AT THE MARKET PRICE OR AT A
PRIVATELY NEGOTIATED PRICE AND WILL RUN THE RISK OF LOSING THEIR ENTIRE
INVESTMENT.
ARTWORK AND BEYOND, INC.
_______________
PROSPECTUS
________________
_________, 2002
______________________________________
[ALTERNATE PAGE FOR SELLING SECURITYHOLDER PROSPECTUS]
THE OFFERING
Shares offered by Selling
Securityholder............................................ 180,000 shares of common stock.
Plan of distribution...................................... The offering of our shares of common stock are
being made by a shareholder of Artwork and Beyond
who may wish to sell its shares. Sales of our
common stock may be made by the selling
securityholder in the open market or in privately
negotiated transactions and at market prices,
fixed prices or negotiated prices.
Use of proceeds........................................... Artwork and Beyond will not receive any proceeds
from the sale of shares owned by a selling
securityholder.
CONCURRENT OFFERING
Shares offered by Artwork and Beyond ..................... 400,000 shares of common stock.
Shares to be sold by Selling Securityholder .............. 180,000 shares of common stock.
Plan of distribution...................................... Artwork and Beyond will offer and sell 400,000
shares for cash at a price of $1.50 per share.
Use of proceeds........................................... Artwork and Beyond will receive the proceeds
to be derived from the sale of an aggregate
of 400,000 shares of its common stock.
-2-
[ALTERNATE PAGE FOR SELLING SECURITYHOLDER PROSPECTUS]
USE OF PROCEEDS
This prospectus is part of a registration statement that permits the
shareholder of Artwork and Beyond who is identified in this prospectus to sell
its shares of Artwork and Beyond common stock in the open market or in privately
negotiated transactions. This shareholder is referred to throughout this
prospectus as the "selling securityholder". As such, Artwork and Beyond will not
receive any proceeds from this offering.
[ALTERNATE PAGE FOR SELLING SECURITYHOLDER PROSPECTUS]
CONCURRENT OFFERING
The registration statement of which this prospectus is a part also
includes a prospectus with respect to the offering by Artwork and Beyond for
cash of 400,000 shares of Artwork and Beyond common stock. This distribution may
have a material adverse effect on the market price of the common stock offered
by the selling securityholder.
PLAN OF DISTRIBUTION
The common stock offered by this prospectus may be sold from time to
time directly by the selling securityholder. Alternatively, the selling
securityholder may from time to time offer those shares through underwriters,
brokers, dealers, agents or other intermediaries. The selling securityholder as
of the date of this prospectus has advised us that at that time there were no
underwriting or distribution arrangements entered into with respect to the
common stock offered hereby. The distribution of the common stock by the selling
securityholder may be effected in one or more transactions that may take place
on the OTC Electronic Bulletin Board (including one or more block transaction)
if our stock is traded on the OTC Bulletin Board through customary brokerage
channels, either through brokers acting as agents for the selling
securityholder, or through market makers, dealers or underwriters acting as
principals who may resell these shares on the OTC Electronic Bulletin Board; in
privately-negotiated sales; by a combination of such methods; or by other means.
These transactions may be effected at market prices prevailing at the time of
sale, at prices related to such prevailing market prices or at other negotiated
prices. Usual and customary or specifically negotiated brokerage fees or
commissions may be paid by the selling securityholder in connection with sales
of the common stock.
The selling securityholder may enter into hedging transactions with
broker-dealers in connection with distributions of the shares or otherwise. In
such transactions, broker-dealers may engage in short sales of the shares in the
course of hedging the positions they assume with the selling securityholder. The
selling securityholder also may sell shares short and redeliver the shares to
close out such short positions. The selling securityholder may enter into option
or other transactions with broker-dealers, which require the delivery to the
broker-dealer of the shares. The broker-dealer may then resell or otherwise
transfer such shares pursuant to this prospectus.
The selling securityholder also may loan or pledge the shares to a
broker-dealer. The broker-dealer may sell the shares so loaned, or upon a
default the broker-dealer may sell the pledged shares pursuant to this
prospectus. Any securities covered by this prospectus, which qualify for sale
pursuant to Rule 144 promulgated under the Securities Act may be sold under Rule
144 rather than pursuant to this prospectus. The selling securityholder has
advised us that they have not entered into any agreements, understandings or
arrangements with any underwriters or broker-dealers regarding the sale of their
securities. There is no underwriter or coordinating broker acting in connection
with the proposed sale of shares by the selling securityholders.
Although the common stock covered by this prospectus is not currently
being underwritten, the selling securityholder or its underwriters, brokers,
dealers or other agents or other intermediaries that may participate with the
selling securityholder in any offering or distribution of common stock may be
deemed "underwriters" within the meaning of the Securities Act of 1933, as
amended (the "Securities Act"), and any profits realized or commissions received
by them may be deemed underwriting compensation thereunder.
Under applicable rules and regulations under the Securities Exchange
Act of 1934, as amended (the "Exchange Act"), any person engaged in a
distribution of the common stock offered hereby may not simultaneously engage in
market making activities with respect to the common stock for a period of up to
five days preceding such distribution. The selling securityholder will be
subject to the applicable provisions of the Exchange Act and the rules and
regulations promulgated thereunder, including without limitation Regulation M,
which provisions may limit the timing of purchases and sales by the selling
securityholders.
-3-
We have advised the selling stockholders that during such time as
they may be engaged in a distribution of the shares, they are required to comply
with Regulation M under the Securities Exchange Act. With certain exceptions,
Regulation M prohibits any selling stockholder, any affiliated purchasers and
any broker-dealer or other person who participates in such distribution from
bidding for or purchasing, or attempting to induce any person to bid for or
purchase, any security which is the subject of the distribution until the entire
distribution is complete. Regulation M also prohibits any bids or purchases made
in order to stabilize the price of a security in connection with the
distribution of that security. The foregoing restrictions may affect the
marketability of the shares.
The selling securityholders are subject to the applicable provisions
of the Exchange Act, including, without limitation, Rules 10b-5 and Regulation M
thereunder. Under applicable rules and regulations under the Exchange Act, any
person engaged in a distribution of the common stock may not simultaneously
purchase such securities for a period beginning when such person becomes a
distribution participant and ending upon such person's completion of
participation in a distribution.
In addition, in connection with the transactions in the common stock,
we and the selling securityholders will be subject to applicable provisions of
the Exchange Act and the rules and regulations under that Act, including,
without limitation, the Rules set forth above, and in so far as we and the
selling securityholders are distribution participants, Regulation M. These
restrictions may affect the marketability of the common stock. The selling
securityholders will pay all commissions and certain other expenses associated
with the sale of the common stock.
In order to comply with certain state securities laws, if applicable,
the common stock offered hereby will be sold in such jurisdictions only through
registered or licensed brokers or dealers. In certain states, the common stock
may not be sold unless they are registered or qualified for sale in such state,
or unless an exemption from registration or qualification is available and is
obtained.
All of the expenses of this offering are being paid for by the
selling securityholder. See "Certain Relationships and Related Transactions".
However, any brokerage or underwriting commissions and similar selling expenses,
if any, attributable to the sale of the common stock will be borne by the
selling securityholders.
We have agreed to indemnify certain of the selling securityholders
against certain liabilities, including liabilities under the Securities Act of
1933, or to contribute to payments to which any of those securityholders may be
required to make in respect thereof.
[ALTERNATE PAGE FOR SELLING SECURITYHOLDER PROSPECTUS]
SELLING SECURITYHOLDER
All of the 180,000 shares of Artwork and Beyond
common stock being offered by this selling securityholder's prospectus are
owned by and registered in the name of Dutchess Partners, a Delaware corporation
whose address is225 Mooney Hill Road, Holmes, New York 12531. Dutchess Partners
does not own any other shares of Artwork and Beyond and as a result after this
offering is complete will own none of Artwork and Beyond shares of common stock.
-4-
[ALTERNATIVE PAGE FOR SELLING SECURITYHOLDER PROSPECTUS]
- --------------------------------------------------------------------------------
YOU SHOULD RELY ONLY ON THE INFORMATION CONTAINED IN THIS DOCUMENT. WE
HAVE NOT AUTHORIZED ANYONE TO PROVIDE YOU WITH INFORMATION THAT IS DIFFERENT.
THIS DOCUMENT MAY ONLY BE USED WHERE IT IS LEGAL TO SELL THESE SECURITIES. THE
INFORMATION IN THIS DOCUMENT MAY ONLY BE ACCURATE ON THE DATE OF THIS DOCUMENT.
ADDITIONAL RISKS AND UNCERTAINTIES NOT PRESENTLY KNOWN OR THAT
ARE CURRENTLY DEEMED IMMATERIAL MAY ALSO IMPAIR OUR BUSINESS
OPERATIONS. THE RISKS AND UNCERTAINTIES DESCRIBED IN THIS DOCUMENT 180,000
SHARES OF AND OTHER RISKS AND UNCERTAINTIES WHICH WE MAY FACE IN THE FUTURE
COMMON STOCK WILL HAVE A GREATER IMPACT ON THOSE WHO PURCHASE OUR COMMON STOCK
FROM THE SELLING SECURITYHOLDER. THESE PURCHASERS WILL PURCHASE OUR COMMON STOCK
AT THE MARKET PRICE OR AT A PRIVATELY NEGOTIATED PRICE AND WILL RUN THE RISK OF
LOSING THEIR ENTIRE INVESTMENT.
_________________
TABLE OF CONTENTS
________________
SUMMARY.................................................
SELECTED FINANCIAL DATA.................................
RISK FACTORS............................................
USE OF PROCEEDS.........................................
DILUTION................................................
CONCURRENT OFFERING.....................................
PLAN OF DISTRIBUTION....................................
OUR BUSINESS............................................
MANAGEMENT'S DISCUSSION OF FINANCIAL
CONDITION AND RESULTS OF OPERATIONS...............
MANAGEMENT..............................................
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL
OWNERS AND MANAGEMENT.............................
DESCRIPTION OF SECURITIES...............................
LEGAL MATTERS...........................................
EXPERTS.................................................
DISCLOSURE OF COMMISSION'S POSITION ON
INDEMNIFICATION FOR SECURITIES
ACT LIABILITIES...................................
FINANCIAL STATEMENTS....................................
_____________________________________
ARTWORK AND BEYOND, INC.
_______________
PROSPECTUS
________________
___________, 2002
_____________________________________
[ALTERNATIVE PAGE FOR SELLING SECURITYHOLDER PROSPECTUS]
PROSPECTUS SUBJECT TO COMPLETION; DATED ________, 2002
180,000 SHARES OF COMMON STOCK
OF
ARTWORK AND BEYOND, INC.
We are registering 180,000 shares of our common stock for sale by
Dutchess Farms. This shareholder is referred to throughout this prospectus as
"selling securityholder."
This individual who wishes to sell its shares of our common stock may
offer and sell its shares subsequent to the completion of the offering of the
shares of Artwork and Beyond, Inc. These sales may be conducted in the open
market or in privately negotiated transactions and at market prices, fixed
prices or negotiated prices. We will not receive any of the proceeds from the
sales of shares by the selling securityholder.
The shares of common stock being offered hereby will be subject to
certain restrictions. See "Risk Factors -- Restrictions on Resale" and "Plan of
Distribution -- Restrictions on Resale."
No public trading market for our common stock exists. We anticipate
that our common stock will initially be traded on the over-the-counter market
after this offering.
____________________________________
Our principal executive offices are located at 761 Coates Avenue,
Holbrook, New York 11741. Our telephone number is (631) 471-0065.
____________________________________
OUR COMMON STOCK BEING OFFERED BY THIS PROSPECTUS INVOLVES A HIGH
DEGREE OF RISK. YOU SHOULD READ THE "RISK FACTORS" SECTION BEGINNING ON PAGE 5
BEFORE YOU DECIDE TO PURCHASE ANY COMMON STOCK.
____________________________________
Neither the Securities and Exchange Commission nor any state
commission has approved or disapproved of these securities or passed upon the
adequacy or accuracy of this prospectus. Nor have they made, nor will they make,
any determination as to whether anyone should buy these securities. Any
representation to the contrary is a criminal offense.
The date of this Prospectus is ________, 2002
PART II
INFORMATION NOT REQUIRED IN PROSPECTUS
ITEM 24. INDEMNIFICATION OF DIRECTORS AND OFFICERS
Section 145 of the Delaware General Corporation Law (the "GCL")
empowers a corporation to indemnify its directors and officers and to purchase
insurance with respect to liability arising out of the performance of their
duties as directors and officers. The GCL provides further that the
indemnification permitted thereunder shall not be deemed exclusive of any other
rights to which the directors and officers may be entitled under the
corporation's by-laws, any agreement, vote of stockholders or otherwise.
Article Sixth of our Certificate of Incorporation eliminates the
personal liability of directors to the fullest extent permitted by Section 102
of the GCL. Our by-laws provide for indemnification of all persons whom it shall
have the power to indemnify pursuant to Section 145 of the GCL.
The effect of the foregoing is to require Artwork and Beyond to the
extent permitted by law to indemnify the officers and directors of Artwork and
Beyond for any claim arising against such persons in their official capacities
if such person acted in good faith and in a manner that he reasonably believed
to be in or not opposed to the best interests of the corporation, and, with
respect to any criminal action or proceeding, had no reasonable cause to believe
his conduct was unlawful. Insofar as indemnification for liabilities arising
under the Securities Act may be permitted to directors, officers or persons
controlling Artwork and Beyond pursuant to the foregoing provisions, we have
been informed that in the opinion of the Commission, such indemnification is
against public policy as expressed in the Securities Act and is therefore
unenforceable.
We do not currently have any liability insurance coverage for its
officers and directors.
ITEM 25. OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION
The following table sets forth the costs and expenses in connection
with the sale of the securities being registered. All amounts are estimates
except the SEC registration fee:
SEC registration fee $375.00
Printing and engraving expenses $10,000.00
Accounting fees and expenses $20,000.00
Legal fees and expenses $50,000.00
Transfer agent's fees and expenses $5,000.00
Miscellaneous $10,000.00
Total $95,375.00
ITEM 26. RECENT SALES OF UNREGISTERED SECURITIES.
Set forth below is information regarding the issuance and sales of
Artwork and Beyond 's common stock without registration during the last three
years. Other than as set forth below, no such sales involved the use of an
underwriter and no commissions were paid in connection with the sale of any
securities.
During the fourth quarter of 1999, we issued 7,583,504 shares of
common stock to Howard Blum, Chief Executive Officer and Co-Chairman of the
Board and Jay Camina Co-Chairman of the Board, the founder as of the Company we
relied on the exemption afforded by Section 4(2) of the Securities Act.
II-1
During the third quarter of 2000, we issued an aggregate of
1,416,496 shares of common stock, at $.92 per share, to Christopher Fiore,
Timothy M. Schlameuss, George P. Warren, Giltner B. Stevens and Albert Pick III
Trust, accredited individual investors. The issuance consisted of (a) the sale
of 923,568 shares of common stock for $852,500 and (b) 113,753 shares issued at
a fair market value of $105,000 to induce participation in the offering and
379,175 shares pursuant to the conversion of a note. We paid a $73,150 fee to
Atlantic Communications in connection with such transaction. We believe the
shares, as well as the note, were issued pursuant to the exemption from the
registration requirements of Securities Act pursuant to Section 4.2.
During the third quarter of 2000, we issued warrants to purchase an
aggregate of 379,175 shares of common stock at a purchase price of $.98 per
share. We believe the shares, as well as the note, were issued pursuant to the
exemption from the registration requirements of Securities Act pursuant to
Section 4.2.
In January 2001 we entered into a subscription agreement to sell
600,000 shares to Biofarm for $600.00. In additional Biofarm agreed to pay all
of our expenses relating to this form SB-2. It is anticipated that such costs
will approximate $95,000 and we have recorded this amount as deferred offering
costs in our financial statements. Additionally, the difference between the fair
value of the shares issued and the estimated expense is included in our
financial statements as a charge to operations of $457,000. We have terminated
this agreement and Biofarm is not a shareholder. As of October 2001 we entered
into a subscription agreement with Dutchess Partners for the sale of 600,000
shares to be issued in installments upon payment of installments. The aforesaid
charge was reversed but a new charge of $502,000 arose in connection with the
new subscription agreement. We believe the shares, as well as the note, were
issued pursuant to the exemption from the registration requirements of
Securities Act pursuant to Section 4.2.
During the first quarter of 2001, we issued 600,000 shares of
common stock to Biofarm, Inc. pursuant to a subscription agreement and in
accordance with Section 4(2) of the Securities Act.
ITEM 27. EXHIBITS
EXHIBIT
NUMBER NAME
3.1 Restated Certificate of Incorporation*
3.2 Bylaws*
5.1 Opinion of Reed Smith
10.1 Supply Agreement, dated as of November 1, 1999, between Artwork and
Beyond and Ross Galleries.*
10.2 Lease Agreement, between Ross Galleries and Artwork and Beyond, Inc.
10.3 Subscription Agreement, dated January 22, 2001, between Artwork and
Beyond, Inc. and Biofarm, Inc. *
10.4 Employment Agreement, dated December 17, 1999, between Artwork and
Beyond, Inc. and Jason Norbeto*
10.5 2001 Stock Option Plan of Artwork and Beyond.
23.1 Consent of Merdinger, Fruchter, Rosen & Corso, P.C., independent
certified public accountants.
23.2 Consent of Counsel (see Exhibit 5.1)
*Filed previously.
**To be filed by amendment.
II-2
ITEM 28. UNDERTAKINGS.
The undersigned registrant hereby undertakes:
(1) To file, during any period in which offers or sales are being
made, a post-effective amendment to this registration statement:
(a) To include any prospectus required by section 10(a)(3) of
Securities Act.
(b) To reflect in the prospectus any facts or events arising after
the effective date of the registration statement (or the most
recent post-effective amendment thereof) which, individually or
in the aggregate, represent a fundamental change in the
information set forth in the registration statement.
Notwithstanding the foregoing, any increase or decrease in volume
of securities offered (if the total dollar value of securities
offered would not exceed that which was registered) and any
deviation from the low or high end of the estimated maximum
offering range may be reflected in the form of prospectus filed
with the commission pursuant to Rule 424(B) if, in the aggregate,
the changes in volume and price represent no more than 20% change
in the maximum aggregate offering price set forth in the
"Calculation of Registration Fee" table in the effective
registration statement; and
(c) To include any material information with respect to the plan of
distribution not previously disclosed in the registration
statement or any material change to such information in the
registration statement
(2) That, for the purpose of determining any liability under the
Securities Act, each such post-effective amendment shall be
deemed to be a new registration statement relating to the
securities offered therein, and the offering of such securities
at that time shall be deemed to be the initial bona fide offering
thereof.
(3) To remove from registration by means of a post-effective
amendment any of the securities being registered which remain
unsold at the termination of the offering.
II-3
SIGNATURES
Pursuant to the requirements of the Securities Act, the registrant
has duly caused this registration statement to be signed on its behalf by the
undersigned, thereunto duly authorized, in the County of New York, State of New
York, on March 5, 2002.
ARTWORK AND BEYOND, INC.
By:
---------------------------------
Name: Howard Blum
Title: Chief Executive Officer and
Co-Chairman of the Board
Pursuant to the requirements of the Securities Act this registration
statement has been signed by the following persons in the capacities and on the
dates indicated.
NAME TITLE DATE
- ---- ----- ----
Chief Executive Officer, March 5, 2002
Howard Blum Co-Chairman of the Board
Co-Chairman of the Board March 5, 2002
Jay Camina
Director March 5, 2002
J. R. LeShufy