Exhibit 99.3 NOTICE OF CHANGE OF CONTROL AND CHANGE OF CONTROL OFFER TO PURCHASE FOR CASH BY JOSTENS, INC. ALL OR ANY PORTION OF ITS OUTSTANDING 14% SENIOR REDEEMABLE PAYMENT-IN-KIND PREFERRED STOCK - -------------------------------------------------------------------------------- THE OFFER WILL EXPIRE AT 5:00 P.M., NEW YORK CITY TIME, ON SEPTEMBER 2, 2003, UNLESS EXTENDED (SUCH DATE, AS THE SAME MAY BE EXTENDED, THE "CHANGE OF CONTROL EXPIRATION DATE"). TENDERED SHARES MAY BE WITHDRAWN AT ANY TIME AT OR PRIOR TO 5:00 P.M., NEW YORK CITY TIME, ON THE CHANGE OF CONTROL EXPIRATION DATE, UNLESS EXTENDED, BUT NOT THEREAFTER. THE COMPANY RESERVES THE RIGHT TO EXTEND THE CHANGE OF CONTROL EXPIRATION DATE IN ITS SOLE DISCRETION. - -------------------------------------------------------------------------------- As more fully described in this Notice of Change of Control and Change of Control Offer to Purchase dated as of July 30, 2003 (this "Offer to Purchase"), Jostens, Inc., a Minnesota corporation (the "Company"), is required to offer, within 30 days after the consummation of a Change of Control, and hereby offers, upon the terms and subject to the conditions set forth in this Offer to Purchase and in the accompanying Letter of Transmittal (the "Letter of Transmittal" and, together with this Offer to Purchase, the "Offer"), to purchase for cash all of its outstanding 14% Senior Redeemable Payment-In-Kind Preferred Stock, par value $0.01 per share (the "Shares"), at a purchase price (the "Change of Control Payment") equal to 101% of the liquidation preference thereof plus accumulated and unpaid Regular Dividends, Additional Dividends and Special Dividends, if any, for the period from the immediately preceding Regular Dividend Payment Date to the date of payment for the Shares (the "Change of Control Purchase Date"). No Additional Dividends or Special Dividends are payable in respect of the Shares. Assuming that the Change of Control Purchase date is September 5, 2003, then the Company will pay $1,023.23 per share in the Offer. The Company is required to make the Offer pursuant to Article I, paragraph (h) of the Certificate of Designations of the Powers, Preferences and Rights of the Shares (the "Certificate of Designations") approved on May 10, 2000, by the Board of Directors of the Company. Capitalized terms that are used but not defined herein shall have the meanings set forth in the Certificate of Designations. The Offer is being made pursuant to the terms of the Certificate of Designations as a result of a Change of Control of the Company. The Change of Control occurred upon consummation of the merger (the "Merger") of Ring Acquisition Corp., a Minnesota corporation ("Merger Sub") and an indirect, wholly-owned subsidiary of Jostens Holding Corp. (formerly known as Ring Holding Corp.), a Delaware corporation ("Parent"), with and into the Company on July 29, 2003, pursuant to the terms of the Agreement and Plan of Merger dated as of June 17, 2003 (the "Merger Agreement"), by and among Parent, Merger Sub and the Company. Consummation of the Merger constituted a Change of Control under the Certificate of Designations which requires the Company, within 30 days after the Change of Control, to offer (and the Company is hereby offering pursuant to the Certificate of Designations on the terms and subject to the conditions set forth in this Offer to Purchase and the Letter of Transmittal) to purchase all Shares outstanding at a purchase price equal to the Change of Control Payment. IN ACCORDANCE WITH THE TERMS OF THE CERTIFICATE OF DESIGNATIONS, IF ANY SHARES ARE TENDERED IN THE OFFER, SUCH OFFER WILL BE CONSUMMATED ON THE CHANGE OF CONTROL PURCHASE DATE. IMPORTANT INFORMATION Any registered holder of Shares desiring to tender such holder's Shares should either (1) complete and sign the Letter of Transmittal (or a facsimile thereof) in accordance with the instructions in the Letter of Transmittal, have such holder's signature thereon guaranteed if required by Instruction 1 to the Letter of Transmittal, mail or deliver the Letter of Transmittal (or such facsimile), and any other required documents to the Depositary (as defined herein) and deliver the certificates for such Shares to the Depositary along with the Letter of Transmittal (or such facsimile) prior to the Change of Control Expiration Date or (2) request such holder's broker, dealer, commercial bank, trust company or other nominee to effect the transaction for such holder. A holder having Shares registered in the name of a broker, dealer, commercial bank, trust company or other nominee must contact such broker, dealer, commercial bank, trust company or other nominee if such holder desires to tender such Shares. None of the Company, Parent or their respective Boards of Directors makes any recommendation as to whether or not holders of Shares should tender their Shares in response to the Offer. THE LETTER OF TRANSMITTAL MUST BE USED TO TENDER SHARES. CONDITIONAL, IRREGULAR OR CONTINGENT TENDERS WILL BE CONSIDERED DEFECTIVE AND WILL NOT BE ACCEPTED UNLESS WAIVED BY THE COMPANY. ii TABLE OF CONTENTS PAGE SUMMARY....................................................................................................................1 INTRODUCTION...............................................................................................................3 The Company, DLJ Merchant Banking Partners and the Merger.......................................................3 Available Information and Incorporation of Documents by Reference...............................................4 Company Filings (File No. 001-05064)............................................................................4 Forward-Looking Statements......................................................................................5 THE OFFER..................................................................................................................6 Terms of the Offer..............................................................................................6 Procedures for Tendering Shares.................................................................................8 Withdrawal Rights..............................................................................................11 Acceptance for Payment and Payment.............................................................................12 U.S. Federal Income Tax Consequences ..........................................................................12 Sources and Amount of Funds....................................................................................14 Depositary.....................................................................................................14 Miscellaneous..................................................................................................15 ANNEX A...................................................................................................................A-1 Questions and requests for assistance or for additional copies of this Offer to Purchase, the Letter of Transmittal or any other documents may be directed to The Bank of New York as Depositary (the "Depositary"), at the address or telephone or facsimile number set forth on the back cover of this Offer to Purchase. Beneficial owners may also contact their broker, dealer, commercial bank, trust company or other nominee through which they hold the Shares with questions and requests for assistance. If fewer than all of the Shares have been tendered and purchased in the Offer, the Company may, or may cause any of its affiliates to, purchase additional Shares, in privately negotiated transactions through subsequent tender offers or otherwise. Any future purchases may be on the same terms or on terms that are more or less favorable to holders than the terms of the Offer. Any future purchases by the Company or any of its affiliates will depend on various factors at that time. THIS OFFER TO PURCHASE HAS NOT BEEN FILED WITH OR REVIEWED BY ANY FEDERAL OR STATE SECURITIES COMMISSION OR REGULATORY AUTHORITY OF ANY COUNTRY, NOR HAS ANY SUCH COMMISSION OR AUTHORITY PASSED UPON THE ACCURACY OR ADEQUACY OF THIS OFFER TO PURCHASE. ANY REPRESENTATION TO THE CONTRARY IS UNLAWFUL AND MAY BE A CRIMINAL OFFENSE. THIS OFFER TO PURCHASE AND THE LETTER OF TRANSMITTAL CONTAIN IMPORTANT INFORMATION THAT SHOULD BE READ CAREFULLY BEFORE ANY DECISION IS MADE IN RESPECT OF THE OFFER. iii No dealer, salesperson or other person has been authorized to give any information or to make any representation not contained in this Offer to Purchase and, if given or made, any such information or representation may not be relied upon as having been authorized by the Company. This Offer to Purchase constitutes neither an offer to purchase in any jurisdiction in which, or to or from any person to or from whom, it is unlawful to make such offer under applicable securities or blue sky laws. Neither the delivery of this Offer to Purchase nor any purchase hereunder shall, under any circumstances, create any implication that the information contained herein is correct as of any time subsequent to the date hereof, or that there has been no change in the information set forth herein or in any attachments hereto or in the affairs of the Company or any of its subsidiaries or affiliates since the date hereof. iv SUMMARY The following summary is provided solely for the convenience of the holders of Shares. This summary is not intended to be complete and is qualified in its entirety by reference to the full text and more specific details contained in this Offer to Purchase, the accompanying Letter of Transmittal and any amendments hereto or thereto. Holders of Shares are urged to read this Offer to Purchase in its entirety. Each of the capitalized terms used in this Summary and not defined herein has the meaning set forth elsewhere in this Offer to Purchase. The Company........................... Jostens, Inc., a Minnesota corporation. The Shares............................ 14% Senior Redeemable Payment-In-Kind Preferred Stock, par value $0.01 per share. The Offer............................. Offer to purchase all or any portion of the outstanding Shares at a purchase price equal to the Change of Control Payment. The Merger............................. On July 29, 2003, Ring Acquisition Corp., a Minnesota corporation ("Merger Sub") and an indirect, wholly-owned subsidiary of Jostens Holding Corp. (formerly known as Ring Holding Corp.), a Delaware corporation ("Parent"), merged with and into the Company pursuant to the Merger Agreement. Change of Control Expiration Date...... The Change of Control Expiration Date for the Offer shall be 5:00 p.m., New York City time, on September 2, 2003, unless extended. Tendered Shares may be withdrawn at any time at or prior to 5:00 p.m., New York City time, on the Change of Control Expiration Date, unless extended, but not thereafter. The Company reserves the right to extend the Change of Control Expiration Date in its sole discretion. Change of Control Payment.............. 101% of the Liquidation Preference of the Shares plus accumulated and unpaid Regular Dividends, Additional Dividends and Special Dividends, if any, for the period from the immediately preceding Regular Dividend Payment Date to the date of payment for the Shares (the "Change of Control Purchase Date"). No Additional Dividends or Special Dividends are payable in respect of the Shares. Assuming that the Change of Control Purchase Date is September 5, 2003, then the Company will pay $1,023.23 per share in the offer. Change of Control Purchase Date........ The Change of Control Purchase Date for the Offer is expected to be three business days after the Change of Control Expiration Date for the Offer. 1 How to Tender Shares................... For further information contact the Depositary or consult your broker, dealer, commercial bank, trust company or other nominee for assistance. See "The Offer - Procedures for Tendering Shares." Withdrawal Rights..................... Tenders of Shares may be withdrawn at any time at or prior to 5:00 p.m., New York City time, on the Change of Control Expiration Date but not thereafter. See "The Offer - Withdrawal Rights." Purpose of the Offer................... The Merger constituted a Change of Control of the Company. Pursuant to the terms of the Certificate of Designations, the Company is required to make the Offer within 30 days after a Change of Control. U.S. Federal Income Tax Considerations......................... For a discussion of certain U.S. federal income tax considerations relating to the Offer, see "The Offer - U.S. Federal Income Tax Consequences." Depositary............................. The Bank of New York is serving as Depositary in connection with the Offer. Requests for additional copies of this Offer to Purchase and the Letter of Transmittal or any other required documents should be directed to the Depositary. The Depositary's contact information appears on the back cover of this Offer to Purchase. Certain Significant Considerations.... For a discussion of certain factors that should be considered in evaluating the Offer, see Annex A - "Certain Significant Considerations." 2 INTRODUCTION THE COMPANY, DLJ MERCHANT BANKING PARTNERS AND THE MERGER The Company. Founded in 1897, the Company is the nation's leading provider of school-related affinity products and services that help people celebrate important moments, recognize achievements and build affiliation. The Company's products and services include yearbooks, class rings, graduation products, school photography, and awards for athletes and fans. The Company's 106-year history of providing quality products and superior service enables it to develop long...-standing and extensive relationships with schools throughout the United States and Canada. DLJ Merchant Banking Partners. DLJ Merchant Banking Partners III, L.P. ("DLJ Merchant Banking Partners") is the cornerstone fund of CSFB Private Equity, the global private equity arm of Credit Suisse First Boston, with $5.3 billion in committed capital and a focus on leveraged buyouts. CSFB Private Equity is the largest manager of alternative assets in the world, with more than $29 billion in committed capital. The Merger. Ring Acquisition Corp., a newly-formed company controlled by DLJ Merchant Banking Partners and certain of its affiliated funds, each of which is managed by CSFB Private Equity, merged with and into the Company, with the Company continuing as the surviving corporation. Under the terms of the Merger Agreement, which was approved by the unanimous consent of the Board of Directors of the Company, (i) holders of each class of the Company's common stock are entitled to receive approximately $48 per share in cash (the "Merger Consideration"), and (ii) the Shares remain outstanding unless tendered pursuant to this Offer to Purchase. Each outstanding stock option and warrant that is exercisable for common stock of the Company was converted into the right to receive the Merger Consideration less the applicable per share exercise price of such stock option or warrant. In connection with the Merger, the Company refinanced its existing credit facility through the incurrence by the Company and its wholly-owned subsidiary, Jostens Canada Ltd. ("Jostens Canada") of new Senior Secured Credit Facilities (the "Credit Facilities") and $415.0 million contributed by DLJ Merchant Banking Partners and certain of its affiliated funds. The Credit Facilities consist of: (i) a $475.0 million term loan (the "Term Loan") which was fully funded in connection with the consummation of the Merger (the "Closing"); (ii) a $150.0 million revolving facility (the "Revolver") of which approximately $11 million was drawn at the Closing to refinance the Company's and Jostens Canada's then-existing senior secured credit facility; and (iii) an incremental $50.0 million term loan the proceeds of which may be used solely to fund the Company's concurrent offer to purchase the Company's 12 3/4% Senior Subordinated Notes due 2010 (the "Notes"). In addition, the Company may use the Revolver from time to time after the Closing to finance its general corporate needs and for working capital purposes (including in each case those of its subsidiaries). The Company may also borrow up to $270.0 million of bridge term loans (the "Bridge Facility") solely for the purpose of financing the Change of Control Payments pursuant to this Offer to Purchase on the Change of Control Purchase Date and any change of control payments in connection with the Company's concurrent offer to purchase the Notes. Commitments for any amounts not borrowed pursuant to the Bridge Facility in accordance with the foregoing purpose will be terminated and will not be available to the Company for future use. 3 AVAILABLE INFORMATION AND INCORPORATION OF DOCUMENTS BY REFERENCE The Company is subject to the informational requirements of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), and in accordance with those requirements, files annual, quarterly and special reports, proxy statements and other information with the Securities and Exchange Commission (the "SEC"). You may read and copy these reports, statements or other information at the SEC's public reference room at the following location: Public Reference Room 450 Fifth Street, N.W. Room 1024 Washington, DC 20549 Please call the SEC at 1-800-SEC-0330 for further information on the public reference room. These SEC filings are also available to the public from commercial document retrieval services and at the Internet worldwide web site maintained by the SEC at "HTTP://WWW.SEC.GOV". This Offer to Purchase incorporates by reference the documents set forth below that the Company has filed with the SEC. These documents contain important business and financial information about the Company that is not included in or delivered with this Offer to Purchase and constitute an important part of this Offer to Purchase. COMPANY FILINGS (FILE NO. 001-05064) o Annual Report on Form 10-K for the fiscal year ended December 28, 2002; o Quarterly Report on Form 10-Q for the quarter ended March 29, 2003; and o Current Reports on Forms 8-K dated April 10, 2003 (filed April 16, 2003), May 8, 2003 (filed May 8, 2003), June 17, 2003 (filed June 17, 2003), and June 17, 2003 (filed June 30, 2003). The Company also incorporates by reference additional documents that may be filed with the SEC under Section 13(a), 13(c), 14 or 15(d) of the Exchange Act between the date of this Offer to Purchase and prior to the consummation or termination of the Offer. Such filings include periodic reports, such as Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q and Current Reports on Form 8-K, as well as proxy statements. Any statement contained herein or contained in a document incorporated or deemed to be incorporated by reference herein shall be deemed to be modified or superseded for purposes of this Offer to Purchase to the extent that a statement contained herein or in any other subsequently filed document that also is or is deemed to be incorporated by reference herein modifies or supersedes such statement. 4 Documents incorporated by reference are available from the Company without charge, excluding all exhibits, except that if the Company has specifically incorporated by reference an exhibit in this Offer to Purchase, such exhibit will also be provided without charge. You may obtain documents incorporated by reference in this Offer to Purchase by requesting them in writing or by telephone from the Company at the following address or telephone number: Jostens, Inc. 5501 Norman Center Drive Minneapolis, Minnesota 55437 Telephone: (952) 830-3300 Attention: Paula R. Johnson FORWARD-LOOKING STATEMENTS Certain statements in this Offer to Purchase and the documents incorporated by reference herein, including, without limitation, statements regarding future transactions, constitute forward-looking statements contemplated under the Private Securities Litigation Reform Act of 1995. The forward-looking statements concerning the Company within the meaning of the Private Securities Litigation Reform Act of 1995 may relate to: o the Company's financial condition; o the Company's results of operations; o the Company's business plans; o the Company's business strategies, operating efficiencies or synergies, competitive positions and growth opportunities for existing services and products; o the financial and regulatory environments in which the Company operates; and o other statements contained or incorporated by reference herein that are not historical facts. Other than statements of historical facts, all statements contained or incorporated by reference in this Offer to Purchase are hereby identified as "forward-looking statements" for the purpose of the safe harbor provided by Section 21E of the Exchange Act and Section 27A of the Securities Act of 1933. These forward-looking statements, including, without limitation, those relating to the future business prospects, revenues and income, in each case relating to the Company, wherever they occur are necessarily estimates reflecting the best judgment of the senior management of the Company and involve a number of risks and uncertainties that could cause actual results to differ materially from those suggested by the forward-looking statements. Although we believe that the expectations reflected in such forward-looking statements are reasonable, we cannot assure you that such expectations will prove to be correct. These forward-looking statements should, therefore, be considered in light of various important factors, including those set forth or incorporated by reference in this Offer to Purchase. Any change in the following factors may impact the achievement of results: o the Company's inability to satisfy its debt obligations; o the Company's relationship with its independent and employee sales representatives; 5 o litigation cases if decided against the Company, may adversely affect the Company's financial results; o environmental regulations that could impose substantial costs upon the Company and may adversely affect the Company's financial results; o the fluctuating prices of raw materials, primarily gold; o the seasonality of certain of the Company's segment sales and operating income; o the Company's dependence on a key supplier for synthetic and semiprecious stones; and o fashion and demographic trends. These and other important factors are discussed under Annex A - "Certain Significant Considerations." Words such as "anticipate," "estimate," "project," "plan," "intend," "expect," "believe" or the negative of those terms and similar expressions are intended to identify forward-looking statements. These forward-looking statements are found at various places throughout this Offer to Purchase and the documents incorporated by reference in this Offer to Purchase. The cautionary statements contained or referred to in this section should be considered in connection with any subsequent written or oral forward-looking statements that may be issued by the Company or DLJ Merchant Banking Partners or persons acting on their behalf. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this Offer to Purchase. Neither the Company nor DLJ Merchant Banking Partners nor persons acting on their behalf undertake to update the forward-looking statements or risk factors included or incorporated by reference in this Offer to Purchase to reflect future events or circumstances. THE OFFER TERMS OF THE OFFER The Merger constituted a Change of Control of the Company. Pursuant to the terms of the Certificate of Designations, the Company is required to make the Offer within 30 days after the consummation of a Change of Control. The Offer is being made pursuant to Article I, paragraph (h) of the Certificate of Designations. The Company is required to offer to purchase all of the outstanding Shares at the purchase price set forth herein on the Change of Control Purchase Date and the Company shall repurchase all Shares validly tendered and not withdrawn pursuant to Article I paragraph (h) of the Certificate of Designations. Any Share not tendered or accepted for payment shall continue to accumulate dividends as provided in the Certificate of Designations. Unless the Company defaults in making the Change of Control Payment, Shares accepted for payment pursuant to the Offer shall cease to accumulate dividends after the Change of Control Purchase Date. Holders electing to have Shares purchased pursuant to the Offer may elect to have all or any portion of such Shares purchased and shall be required to surrender such Shares in the manner specified herein. Holders shall be entitled to withdraw their election if notice of such withdrawal is received by the Company or the Depositary, not later than 5:00 p.m., New York City time, on the Change of Control Expiration Date, setting 6 forth the name of the holder of the Shares, the number of Shares delivered for purchase and a statement that such holder is withdrawing its election to have such Shares purchased. Holders whose Shares are purchased only in part shall be issued a new certificate or certificates for the unpurchased Shares surrendered. Upon the terms and subject to the conditions set forth in this Offer to Purchase and in the accompanying Letter of Transmittal, the Company will accept for payment, and thereby purchase, all Shares validly tendered on or prior to the Change of Control Expiration Date and not properly withdrawn in the manner described herein under "--Withdrawal Rights." The Change of Control Expiration Date for the Offer shall be 5:00 p.m., New York City time, on September 2, 2003, unless and until the Company shall have extended the period during which the Offer is open, in which event the Change of Control Expiration Date shall mean the latest time and date on which the Offer, as so extended by the Company, will expire. It is expected that Shares purchased pursuant to the Offer will be paid for in immediately available funds on the third business day after the Change of Control Expiration Date. For purposes of the Offer, validly tendered Shares (or defectively tendered Shares in respect of which the Company has waived, or has caused to be waived, such defect) will be deemed to have been accepted for payment, if, as and when the Company gives oral (confirmed in writing) or written notice thereof to the Depositary of its acceptance for payment of such Shares. The Company will pay for Shares so accepted on the Change of Control Purchase Date by depositing the aggregate Change of Control Payment to the extent payable, in immediately available funds with the Depositary, which will act as agent for tendering holders for the purpose of receiving payments from the Company and transmitting such payments to the tendering holders. The Company expressly reserves the right, at any time or from time to time, subject to appropriate notice and applicable law, (i) to extend the period during which the Offer for the Shares is open and thereby delay acceptance for payment of, and the payment for, the Shares, by giving oral or written notice of such extension to the Depositary and (ii) to amend the Offer in any respect by giving oral or written notice of such amendment to the Depositary. In the case of an extension, Rule 14e-1(d) under the Exchange Act requires that the announcement be issued no later than 9:00 a.m., New York City time, on the next business day after the previously scheduled Change of Control Expiration Date. Without limiting the manner in which the Company may choose to make any public announcement, the Company shall have no obligation to publish, advertise or otherwise communicate any such public announcement other than by issuing a public statement promptly after the Change of Control Purchase Date. There can be no assurances as to whether or not the Company will exercise its right to extend or amend the Offer. All Shares tendered pursuant to the Offer prior to any extension, and not subsequently withdrawn, will remain subject to the Offer and may be accepted for payment by the Company. If the Company extends the Offer, or if, for any reason, the acceptance for payment of, or the payment for, the Shares is delayed or if the Company is unable to accept for payment or pay for Shares pursuant to the Offer, then, without prejudice to the Company's rights under the Offer, the Depositary may retain tendered Shares on behalf of the Company, and such Shares may not be withdrawn except to the extent tendering holders are entitled to withdrawal rights as described herein under "--Withdrawal Rights." However, the ability of the Company to delay the payment for Shares that the Company has accepted for payment is limited by Rule 14e-1(c) under the Exchange Act, which requires that a bidder pay the consideration offered or return the securities deposited by or on behalf of holders of securities promptly after the termination or withdrawal of a tender offer. After completion of the Offer, if fewer than all of the Shares have been tendered and purchased in the Offer, the Company may, or may cause any of its affiliates to, purchase additional Shares in privately negotiated 7 transactions, through subsequent tender offers or otherwise. Any future purchases may be on the same terms or on terms that are more or less favorable to holders than the terms of the Offer. Any future purchases by the Company or any of its affiliates will depend on various factors at that time. PROCEDURES FOR TENDERING SHARES Valid Tender: A holder of Shares has the option to tender its Shares, in whole or in part (if in part, in an amount equal to $1,000 or an integral multiple thereof), or to not tender its Shares. For a holder of Shares to validly tender Shares pursuant to the Offer, either (i) a Letter of Transmittal (or a facsimile thereof), properly completed and duly executed, together with any required signature guarantees and any other required documents, must be received by the Depositary at its address set forth on the back cover of this Offer to Purchase at or prior to 5:00 p.m., New York City time, on the Change of Control Expiration Date and tendered Shares must be received by the Depositary at such address at or prior to 5:00 p.m., New York City time, on the Change of Control Expiration Date, or (ii) the tendering holder of Shares must comply with the guaranteed delivery procedures set forth below. In respect of any Shares not tendered by a holder pursuant hereto, such Shares shall continue to accumulate dividends in accordance with the terms of the Certificate of Designations. Holders will be required to physically deliver their Shares, if held in physical form, with the form entitled "Option of Holder to Elect Purchase" completed, to the Depositary at or prior to 5:00 p.m., New York City time, on the Change of Control Expiration Date. If less than all the Shares of a holder are validly tendered and accepted pursuant to the Offer, the Company shall issue and deliver to or on the order of the holder thereof, at the expense of the Company, a new certificate in respect of the portion of Shares not tendered or not accepted, as the case may be, as promptly as practicable after the Change of Control Expiration Date. LETTERS OF TRANSMITTAL AND SHARES MUST BE SENT ONLY TO THE DEPOSITARY. DO NOT SEND LETTERS OF TRANSMITTAL OR SHARES TO THE COMPANY. The method of delivery of Shares, the Letter of Transmittal and all other required documents is at the election and risk of the tendering holder. Shares will be deemed delivered only when actually received by the Depositary. If delivery is by mail, registered mail with return receipt requested, properly insured, is recommended. In all cases, sufficient time should be allowed to ensure timely delivery. Signature Guarantees. No signature guarantee is required on the Letter of Transmittal (i) if the Letter of Transmittal is signed by the registered holder(s) of Shares tendered therewith and such registered holder has not completed either the box entitled "Special Delivery Instructions" or the box entitled "Special Payment Instructions" on the Letter of Transmittal or (ii) if such Shares are tendered for the account of a firm or other entity identified in Rule 17Ad-15 under the Exchange Act, including (as such terms are defined therein): (A) a bank; (B) a broker, dealer, municipal securities dealer, municipal securities broker, government securities dealer or government securities broker; (C) a credit union; (D) a national securities exchange, registered securities association or clearing agency; or (E) a savings institution acting according to the procedures set forth in such Rule and each such firm or other entity must be a member of a Signature Guarantee Program recognized by the Depositary (i.e., the Securities Transfer Agents Medallion Program (STAMP), the Stock Exchanges Medallion Program (SEMP) and the New York Stock Exchanges Medallion Signature Program (MSP)), unless expressly waived by the Company (an "Eligible Institution"). In all other cases, all signatures on the Letter of Transmittal must be guaranteed by an Eligible Institution. See Instructions 1 and 5 to the Letter of Transmittal. If the Letter of Transmittal is signed by the registered holder(s) of Shares tendered thereby, the signature(s) must correspond with the name(s) as written on the face of the Shares without alteration, enlargement or any change 8 whatsoever. If any of the Shares tendered thereby are held by two or more registered holders, all such registered holders must sign the Letter of Transmittal. If any of the Shares tendered thereby are registered in different names on different Shares, it will be necessary to complete, sign and submit as many separate Letters of Transmittal as there are different registrations of certificates. If payment is to be made or certificates for Shares not tendered or not accepted for payment are to be returned to a person other than the registered holder of the certificates surrendered, the tendered certificates must be endorsed or accompanied by appropriate instrument of transfer, in either case signed exactly as the name or names of the registered holders or owners appear on the certificates, with the signatures on the certificates or instruments of transfer guaranteed by an Eligible Institution. If the certificates for Shares are registered in the name of a person other than the signer of the Letter of Transmittal, the tendered certificates must be endorsed or accompanied by appropriate proxy or stock power, in either case signed exactly as the name or names of the registered holders or owners appear on the certificates, with the signatures on the certificates or instruments of transfer guaranteed by an Eligible Institution. If the Letter of Transmittal or any certificates, proxy or stock power is signed by a trustee, executor, administrator, guardian, attorney-in-fact, officer of a corporation or other person acting in a fiduciary or representative capacity, such person must so indicate when signing, and proper evidence satisfactory to the Company of the authority of such person to so act must be submitted. See Instructions 1 and 5 to the Letter of Transmittal. Guaranteed Delivery. If a holder of Shares desires to tender Shares pursuant to the Offer and such holder's certificates for Shares are not immediately available or time will not permit all required documents to reach the Depositary prior to the Change of Control Expiration Date, such holder's tender may be effected if all of the following conditions are met: (i) the tender is made by or through an Eligible Institution; (ii) a properly completed and duly executed Notice of Guaranteed Delivery, substantially in the form provided by the Company, is received by the Depositary, as provided below, at or prior to 5:00 p.m., New York City time, on the Change of Control Expiration Date; and (iii) the certificates for the tendered Shares, in proper form for transfer, together with a Letter of Transmittal (or facsimile thereof), properly completed and duly executed, with any required signature guarantees, and any other required documents, are received by the Depositary within three trading days after the date of execution of such Notice of Guaranteed Delivery. A "trading day" is any day on which the New York Stock Exchange, Inc. (the "NYSE") is open for business. The Notice of Guaranteed Delivery may be delivered by hand to the Depositary or transmitted by telegram, facsimile transmission or mail to the Depositary and must include a guarantee by an Eligible Institution in the form set forth in such Notice of Guaranteed Delivery. No alternative, conditional, irregular or contingent tenders will be accepted unless waived by the Company in the manner specified in this Offer to Purchase. By executing the Letter of Transmittal (or facsimile thereof), the tendering holders of Shares waive any right to receive notice of the acceptance for purchase of their Shares. Tendering holders should indicate in the applicable box in the Letter of Transmittal the name and address to which payments or substitute certificates evidencing Shares tendered are to be issued or sent, if different from the name 9 and address of the person signing the Letter of Transmittal. In the case of issuance in a different name, the employer identification or social security number of the person named must also be indicated. If no such instructions are given, such payment, or Shares not tendered, as the case may be, will be returned to the registered holder of Shares tendered. The valid tender of Shares pursuant to one of the procedures described above will constitute a binding agreement between the holder and the Company upon the terms and subject to the conditions of the Offer and a representation that (i) such holder owns the Shares being tendered and is entitled to tender such Shares as contemplated by the Offer, within the meaning of Rule 14e-4 under the Exchange Act and (ii) the tender of such Shares complies with Rule 14e-4. The tender of Shares will constitute the agreement by the tendering holder of such Shares to deliver good and marketable title to all the tendered Shares on or prior to the Change of Control Expiration Date free and clear of all liens, charges, claims, encumbrances, interests and restrictions of any kind, and not subject to any adverse claim. By executing a Letter of Transmittal (or a facsimile thereof), a tendering stockholder will (i) irrevocably sell, assign and transfer to the Company or, upon the order of the Company, its assignee, all right, title and interest in and to all such Shares tendered thereby, (ii) waive all rights in respect of the Shares (including, without limitation, the tendering holder's waiver of any existing or past defaults and their consequences in respect of the Shares), and (iii) release and discharge any obligor of the Shares from all claims such holder may have now, or may have in the future, arising out of or related to the Shares, including, without limitation, claims that such holder is entitled to receive additional Regular Dividends, Special Dividends, or Additional Dividends in respect of the Shares or to participate in any redemption of the Shares and each such holder irrevocably selects and appoints the Depositary the true and lawful agent and attorney-in-fact of such holder (with full knowledge that the Depositary also acts as agent of the Company) in respect of such Shares, with full power of substitution and resubstitution (such power of attorney being deemed to be irrevocable and coupled with an interest) to (a) deliver certificates representing such Shares, together with all accompanying evidences of transfer and authenticity, to or upon the order of the Company, (b) present such Shares for transfer on the relevant security register and (c) receive all benefits or otherwise exercise all rights of beneficial ownership of such Shares (except that the Depositary will have no right to or control over funds from the Company, except as agent for the Company for the Change of Control Payment), all in accordance with the terms of the Offer. Upon such appointment, all prior powers of attorney, proxies and consents given by such holder in respect of such Shares will, without further action, be revoked and no subsequent powers of attorney, proxies, consents or revocations may be given (and, if given, will not be effective). Determination of Validity. All questions as to the validity, form, eligibility (including time of receipt) and acceptance of any tender of Shares will be determined by the Company in its sole discretion, which determination will be final and binding. The Company reserves the absolute right to reject any tender determined by it not to be in proper form or the acceptance for payment of or payment for which may, in the opinion of the Company's counsel, be unlawful. The Company also reserves the absolute right to waive any defect or irregularity in the tender of any Shares of any particular holder whether or not similar defects or irregularities are waived in the case of other holders. No tender of Shares will be deemed to have been validly made until all defects or irregularities relating thereto have been cured or waived. None of the Company, the Depositary or any other person will be under any duty to give notification of any defect or irregularity in tenders or incur any liability for failure to give any such notification. The Company's interpretation of the terms and conditions of the Offer (including the Letter of Transmittal and the instructions thereto) will be final and binding. Any Shares received by the Depositary that are not properly tendered and as to which the defects or irregularities have not been cured or waived will be returned by the Depositary to the tendering holder, unless otherwise provided in the Letter of Transmittal, as soon as practicable after the Change of Control Expiration Date. 10 Under no circumstances will interest be payable by reason of any delay in making payment to any person using the guaranteed delivery procedures, and the Change of Control Payment (including the payment of accumulated and unpaid dividends, if any, on tendered Shares on the Change of Control Purchase Date) for Shares tendered pursuant to the guaranteed delivery procedures will be the same as that for Shares delivered to the Depositary on or prior to the Change of Control Expiration Date, even if the Shares to be delivered pursuant to the guaranteed delivery procedures are not so delivered to the Depositary, and therefore payment by the Depositary on account of such Shares is not made, until after the Change of Control Purchase Date. Conditions to the Offer. The Offer is not subject to any conditions. Lost or Missing Certificates. If a holder of Shares desires to tender Shares pursuant to the Offer, but the certificates evidencing such Shares have been mutilated, lost, stolen or destroyed, such holder should write to or telephone the transfer agent for the Shares at the applicable address or telephone number about procedures for obtaining replacement certificates for such Shares, arranging for indemnification or any other matter that requires handling by the transfer agent: The Bank of New York Corporate Trust Operations Reorganization Unit 101 Barclay Street - 7 East New York, NY 10286 Attn: Carolle Montreuil Telephone Number: (212) 298-1915 WITHDRAWAL RIGHTS Except as otherwise provided in this section, tenders of Shares are irrevocable. Shares tendered pursuant to the Offer may be withdrawn pursuant to the procedures set forth below at any time at or prior to 5:00 p.m., New York City time, on the Change of Control Expiration Date. For a withdrawal to be effective, a holder of Shares held in physical form must provide via telegram, facsimile transmission or mail a notice of withdrawal to the Depositary at its address set forth on the back cover of this Offer to Purchase at or prior to 5:00 p.m., New York City time, on the Change of Control Expiration Date, which notice must contain: (i) the name of the person having tendered the Shares to be withdrawn; (ii) a description of the Shares to be withdrawn; (iii) the certificate number shown on the particular certificate evidencing such Shares; (iv) the number of Shares to be withdrawn; (v) the signature of such holder of Shares executed in the same manner as the original signature on the Letter of Transmittal (including any signature guarantee (if such original signature was guaranteed)); (vi) a statement that such holder is withdrawing its election to have such Shares purchased; and (vii) if such Shares are held by a new beneficial owner, evidence satisfactory to the Company that the person withdrawing the tender has succeeded to the beneficial ownership of the Shares. A purported withdrawal that lacks any of the required information will not be an effective withdrawal of a tender previously made. Withdrawals of tenders of Shares may not be rescinded, and any Shares properly withdrawn will thereafter be deemed not validly tendered for purposes of the Offer. However, withdrawn Shares may be retendered by again following one of the procedures for tendering described above at any time prior to the Change of Control Expiration Date. All questions as to the form and validity (including time of receipt) of notices of withdrawal will be determined by the Company in its sole discretion, which determination will be final and binding. None of the Company, 11 the Depositary or any other person will be under any duty to give notification of any defect or irregularity in any notice of withdrawal or incur any liability for failure to give any such notification. ACCEPTANCE FOR PAYMENT AND PAYMENT Upon the terms and subject to the conditions of the Offer (including, if the Offer is extended or amended, the terms and conditions of any such extension or amendment), the Company will accept for payment, and will pay for all Shares validly tendered at or prior to 5:00 p.m., New York City time, on the Change of Control Expiration Date, and not properly withdrawn in accordance with the procedures described above under "--Withdrawal Rights," on the Change of Control Purchase Date. The Company expressly reserves the right to delay acceptance for payment of or payment for Shares in order to comply, in whole or in part, with any applicable law. Any such delay will be effected in compliance with Rule 14e-1(c) under the Exchange Act (relating to a bidder's obligation to pay for or return tendered securities promptly after termination or withdrawal of such bidder's offer). In all cases, payment for Shares accepted for payment pursuant to the Offer will be made only after timely receipt by the Depositary of (i) certificates for such Shares, (ii) a Letter of Transmittal (or facsimile thereof), properly completed and duly executed, with all required signature guarantees, if any, in respect of such Shares and (iii) all other documents required by the Letter of Transmittal. For purposes of the Offer validly tendered Shares (or defectively tendered Shares in respect of which the Company has waived, or has caused to be waived, such defect), will be deemed to have been accepted for payment, if, as and when the Company gives oral (confirmed in writing) or written notice thereof to the Depositary. The Company will pay for Shares so accepted on the Change of Control Purchase Date by depositing the aggregate Change of Control Payment to the extent payable, in immediately available funds with the Depositary, which will act as agent for tendering holders, for the purpose of receiving payments from the Company and transmitting such payments to the tendering holders. The Company will pay as part of the Change of Control Payment accumulated and unpaid Regular Dividends, Additional Dividends, and Special Dividends, if any, on the Change of Control Purchase Date. No additional Dividends or Special Dividends are payable in respect of the Shares. Assuming that the Change of Control Purchase date is September 5, 2003, then the Company will pay $1,023.23 per share in the Offer. Any Shares not tendered or accepted for payment in the Offer will continue to accumulate dividends in accordance with the Certificate of Designations. Unless the Company defaults in the payment of the Change of Control Payment, all Shares accepted for payment pursuant to the Offer shall cease to accumulate dividends, from and after the Change of Control Purchase Date. If less than all of the Shares of a holder are validly tendered and accepted pursuant to the Offer, the Company shall issue and deliver to or on the order of the holder thereof, at the expense of the Company, a new certificate in respect of the portion of Shares not tendered or not accepted, as the case may be, as promptly as practicable after the Change of Control Expiration Date. Under no circumstances will any interest be payable because of any delay in the transmission of funds to the holder of purchased Shares or otherwise. In addition, the Company will deliver to the Depositary, on the Change of Control Purchase Date, an Officers Certificate stating the aggregate amount of Shares validly tendered and that such Shares were accepted for payment by the Company in accordance with paragraph (h) of Article I of the Certificate of Designations. U.S. FEDERAL INCOME TAX CONSEQUENCES This discussion summarizes certain material U.S. federal income tax consequences to a U.S. Holder (as defined below) of the sale of Shares pursuant to the Offer. The summary is based upon the Internal Revenue Code of 1986, as amended (the "Code"), Treasury Regulations, published administrative interpretations of the Internal Revenue Service ("IRS") and judicial decisions, 12 all of which are subject to change, possibly on a retroactive basis. This discussion does not purport to consider all aspects of U.S. federal income taxation that may be relevant to a particular holder. Further, the tax treatment of a holder may vary depending on its particular situation. Certain classes of holders (including insurance companies, tax-exempt organizations, pass-through entities or investors therein, employee stock ownership plans, financial institutions, brokers, dealers, regulated investment companies, subchapter S corporations, foreign entities, nonresident aliens, persons whose functional currency is not the U.S. dollar, and persons who hold the Shares as a hedge, who otherwise have hedged the risk of holding Shares, who hold the Shares as part of a "straddle" or who hold the Shares in connection with a conversion transaction or other integrated transaction) may be subject to special rules not discussed below. In addition, this discussion does not consider the effect of any applicable foreign, state, local or other tax laws. This discussion assumes that holders hold their Shares as "capital assets" (generally, property held for investment) within the meaning of Section 1221 of the Code. For purposes of this discussion, a "U.S. Holder" means a person who or which is (i) an individual who is a citizen or resident of the United States for U.S. federal income tax purposes, (ii) a corporation or other entity taxable as a corporation created or organized in the United States or under the laws of the United States or any political subdivision thereof, (iii) a trust, if a U.S. court is able to exercise primary supervision over the administration of the trust and one or more United States persons have the authority to control all substantial decisions of the trust or (iv) an estate whose worldwide income is includable in gross income for United States federal income tax purposes, regardless of its source. THE DISCUSSION SET OUT BELOW IS INTENDED ONLY AS A SUMMARY OF THE MATERIAL UNITED STATES FEDERAL INCOME TAX CONSEQUENCES TO A U.S. HOLDER OF THE OFFER. HOLDERS ARE URGED TO CONSULT THEIR OWN TAX ADVISORS AS TO THE TAX CONSEQUENCES OF THE OFFER, INCLUDING THE APPLICATION TO THEIR PARTICULAR SITUATION OF THE TAX CONSIDERATIONS DISCUSSED BELOW, AS WELL AS THE APPLICATION OF STATE, LOCAL OR FOREIGN TAX LAWS. THE STATEMENTS OF UNITED STATES TAX LAW SET OUT BELOW ARE BASED ON THE LAWS IN FORCE AND INTERPRETATIONS THEREOF AS OF THE DATE OF THIS OFFER TO PURCHASE, AND ARE SUBJECT TO ANY CHANGES OCCURRING AFTER THAT DATE. Tender of Shares Pursuant to the Offer. A tender of Shares by a U.S. Holder pursuant to the Offer (such holder, a "Tendering U.S. Holder") will be a taxable transaction to such holder for U.S. federal income tax purposes. Except as discussed below, a Tendering U.S. Holder will generally recognize capital gain or loss in an amount equal to the difference between (i) the amount of cash received and (ii) such holder's adjusted tax basis in such Shares at the time of sale. A U.S. Holder's initial tax basis for a Share (other than a Share issued to such holder as a distribution (a "PIK Share") generally will be the price such U.S. Holder paid for the Share. A U.S. Holders initial tax basis for a PIK Share generally will be the fair market value of such Share on the date of distribution. Thereafter, a U.S. Holder's initial basis in a Share (including a PIK Share) will be increased by the amount of any constructive distributions the holder is treated as having received in respect of any redemption premium and reduced (but not below zero) by the amount of any distribution that is treated as a tax free recovery of basis. The U.S. federal income tax treatment of a Tendering U.S. Holder will depend on the particular facts relating to such holder at the time of the sale. If the sale of such holder's Shares (i) is "not essentially equivalent to a dividend" in respect of the holder, (ii) is "substantially disproportionate" in respect of the holder (defined generally as a greater than 20% reduction in a holder's voting stock interest in the Company) or (iii) results in a "complete termination" of the holder's interest in the stock of the Company, then the receipt of cash by such U.S. Holder will generally be treated as an exchange on 13 which capital gain or loss will be recognized. In applying these tests, certain constructive ownership rules apply to determine stock ownership. If none of the above tests giving rise to exchange treatment is satisfied in respect of a tender of Shares pursuant to the Offer, the Tendering U.S. Holder will be treated as having received a taxable distribution in respect of such Shares. The amount of such distribution generally will be equal to the amount of cash received in the sale, and will be treated first as a taxable dividend to the extent of the Company's current and accumulated earnings and profits, if any, and then as a tax-free return of capital to the extent of the holder's tax basis in the Shares sold, with any excess treated as a capital gain from the sale or exchange of such Shares. Treatment of Non-Tendering U.S. Holders. A non-tendering U.S. Holder should not recognize any income, gain or loss for U.S. federal income tax purposes. Information Reporting and Backup Withholding. The sale of a Share pursuant to the Offer by a U.S. Holder generally will be subject to information reporting requirements. A Tendering U.S. Holder must provide its correct taxpayer identification number ("TIN") which, in the case of an individual U.S. Holder, is his or her social security number, and certain other information, or otherwise establish a basis for an exemption from backup withholding. Exempt holders (including, among others, all corporations, individual retirement accounts and certain foreign persons) are not subject to these backup withholding and information reporting requirements. If the Depositary is not provided with the correct TIN or an adequate basis for exemption, the Tendering U.S. Holder may be subject to a 28% backup withholding tax imposed on the gross proceeds of the Offer. If withholding results in an overpayment of taxes, a refund or credit may be obtained, provided that the required information is provided to the IRS. To prevent backup withholding, each tendering U.S. Holder should complete the Substitute Form W-9 provided in the Letter of Transmittal and either (i) provide its correct TIN and certain other information under penalties of perjury or (ii) provide an adequate basis for exemption. SOURCES AND AMOUNT OF FUNDS The Company estimates that the total amount of funds required to purchase the Shares pursuant to the Offer will be approximately $96.0 million, excluding related fees and expenses. The Company intends to use a portion of the proceeds from the Credit Facilities and the Bridge Facility to provide the Company with the funds needed to purchase the Shares in the Offer and pay fees and expenses relating to the Offer. DEPOSITARY The Bank of New York has been appointed as Depositary for the Offer. The Letter of Transmittal and all correspondence in connection with the Offer should be sent or delivered by each holder or a beneficial owner's broker, dealer, commercial bank, trust company or other nominee to the Depositary at the appropriate address or facsimile number set forth on the back cover page of this Offer to Purchase. Any holder or beneficial owner that has questions concerning tender procedures or whose Shares have been mutilated, lost, stolen or destroyed should contact the Depositary at the address or facsimile number set forth on the back cover page of this Offer to Purchase. Requests for assistance or additional copies of this Offer to Purchase and the Letter of Transmittal may be directed to the Depositary at the 14 address or telephone number set forth on the back cover page of this Offer to Purchase. Holders of Shares may also contact their broker, dealer, commercial bank, trust company or other nominee for assistance concerning the Offer. The Company will pay the Depositary reasonable and customary fees for its services and will reimburse it for its reasonable out-of-pocket expenses incurred in connection with the Offer. The Company will also reimburse brokers and dealers for customary mailing and handling expenses incurred by them in forwarding copies of this Offer to Purchase and related documents to the beneficial owners of Shares. The Company will not pay any fees or commissions to any broker, dealer or other person in connection with the Offer. MISCELLANEOUS The Company is not aware of any jurisdiction in which the making of the Offer is not permitted by applicable law. If the Company becomes aware of any jurisdiction in which the making of the Offer would not be in compliance with applicable law, the Company will make a good-faith effort to comply with any such law. If, after such good-faith effort, the Company cannot comply with any such law, the Offer will not be made to (nor will tender of Shares be accepted from or on behalf of) any holder residing in such jurisdiction. No person has been authorized to give any information or make any representation on behalf of the Company that is not contained in this Offer to Purchase or in the accompanying Letter of Transmittal and, if given or made, such information or representation should not be relied upon. JOSTENS, INC. July 30, 2003 15 ANNEX A CERTAIN SIGNIFICANT CONSIDERATIONS The following investment considerations should be carefully considered in evaluating the Offer. THE COMPANY'S SUBSTANTIAL INDEBTEDNESS COULD ADVERSELY AFFECT ITS FINANCIAL HEALTH, LIMIT ITS ABILITY TO GROW AND COMPETE AND PREVENT IT FROM FULFILLING ITS OBLIGATIONS UNDER THE SHARES. The Company has a significant amount of debt. Immediately after giving effect to the transaction, the Company had approximately $475.0 million of senior indebtedness under the Credit Facilities (net of cash). The Company may be able to incur substantial additional debt in the future. The terms of the Indenture dated as of May 10, 2000, among the Company, American Yearbook Company Inc., a Kansas corporation, as guarantor, and The Bank of New York, a New York banking corporation, as the trustee (the "Indenture") and the Credit Facilities will permit the Company to incur additional debt. If new debt is added to current debt levels, these related risks could increase. The Company's substantial indebtedness could have important consequences to you. For example, it could: o make it more difficult for the Company to satisfy its obligations in respect of the Shares; o increase the Company's vulnerability to general adverse economic and industry conditions; o limit the Company's ability to obtain additional financing for future working capital, capital expenditures, acquisitions and other general corporate requirements; o increase the Company's vulnerability to interest rate fluctuations because the interest on the debt under the Credit Facilities will be at variable rates; o require the Company to dedicate a substantial portion of its cash flow from operations to payments on its indebtedness, thereby reducing the availability of its cash flow to fund working capital, capital expenditures, research and development efforts and other general corporate purposes; o limit the Company's flexibility in planning for, or reacting to, changes in its business and the industry in which it operates; and o place the Company at a competitive disadvantage compared to its competitors that have less debt. THE COMPANY MAY BE UNABLE TO SATISFY OBLIGATIONS UNDER ITS INDEBTEDNESS. The Company's ability to make scheduled payments, or to refinance its obligations, in respect of its debt will depend on the Company's financial and operating performance, which in turn is subject to prevailing economic conditions and to certain financial, business and other factors beyond the Company's control. If the Company's cash flow and capital resources are insufficient to fund its debt service obligations, the Company may be forced to reduce or delay scheduled expansion and capital expenditures, sell material assets or operations, obtain additional capital or restructure its debt. The Company cannot assure you that its operating performance, cash flow and capital resources will be sufficient for payment of its debt in the future. If the A-1 Company is required to dispose of material assets or operations or restructure its debt to meet its debt service and other obligations, the Company cannot assure you as to the terms of any such transaction or how soon any such transaction could be completed. The Credit Facilities and the Indenture contain various restrictive covenants that limit management's discretion in operating the Company's business. In particular, these agreements limit the Company's ability to, among other things: o incur additional indebtedness; o make restricted payments (including redeeming or repurchasing the Shares); o make investments or acquisitions; o grant liens on assets; o sell the Company's assets; o engage in transactions with affiliates; o issue capital stock of subsidiaries; and o merge, consolidate or transfer substantially all of the Company's assets. If the Company fails to comply with the restrictions of the Credit Facilities or the Indenture or any other subsequent financing agreements, a default may allow the creditors, if the agreements so provide, to accelerate the related debt as well as any other debt to which a cross-acceleration or cross-default provision applies. In addition, the lenders under the Credit Facilities may be able to terminate their commitments in respect of the Revolver. YOUR RIGHT TO RECEIVE PAYMENTS ON THE SHARES IS SUBORDINATED TO THE COMPANY'S DEBT. Payment on the Shares will be subordinated in right of payment to all of the Company's debt. In the event of our insolvency, liquidation, reorganization, dissolution or other winding-up, holders of the Shares will not receive any payment on the Shares until all senior debt, including the Credit Facilities and the Notes, is paid in full. THE CONTROLLING SHAREHOLDER MAY TAKE ACTIONS THAT CONFLICT WITH YOUR INTERESTS. DLJ Merchant Banking Partners and its affiliates control the Company and may take actions that conflict with your interests. Approximately 98% of the voting power of the Company's common stock is ultimately held by DLJ Merchant Banking Partners and its affiliates. Accordingly, DLJ Merchant Banking Partners and its affiliates control the power to elect the Company's directors, to appoint new management and to approve many actions requiring the approval of the Company's shareholders, such as adopting most amendments to the Company's articles of incorporation and approving any merger or sale of all or substantially all of its assets. The directors have the authority, subject to the terms of the Company's debt, to issue additional stock, implement stock repurchase programs, declare dividends and make other such decisions about the Company's capital stock. In addition, the interests of DLJ Merchant Banking Partners and its affiliates could conflict with your interests. For example, if the Company encounters financial difficulties or is unable to pay its debts as such debts mature, the interests of DLJ Merchant Banking Partners and its affiliates, as A-2 equity holders of the Company, might conflict with your interests as a holder of Shares. DLJ Merchant Banking Partners and its affiliates may also have an interest in pursing acquisitions, divestitures, financings or other transactions that, in their judgment, could enhance their equity investments, even though such transactions might involve risks to you, as a holder of Shares. RISKS RELATED TO THE COMPANY'S BUSINESS. THE COMPANY MAY NOT BE ABLE TO ACHIEVE SOME OR ALL OF THE INITIATIVES IN ITS BUSINESS PLAN AND ANY BUSINESS STRATEGY IMPLEMENTED MAY NOT IMPROVE THE COMPANY'S OPERATING RESULTS. The Company's business plan envisions several long-term growth initiatives, including developing new products and services. The Company cannot assure you that it will be able to successfully develop such products or that the Company will achieve the benefits of such business plan. If the Company is unable to do so, its long-term growth and profitability may be adversely affected. In addition, the business strategy that the Company intends to pursue is based on its operations and strategic planning process. The Company may decide to alter or discontinue certain parts of this strategy or may adopt alternative or additional strategies. The Company cannot assure you that the strategies implemented will be successful or will improve the Company's operating results. Further, other conditions may occur, including increased competition, which may offset any improved operating results that are attributable to such business strategy. CHANGES IN THE COMPANY'S RELATIONSHIP WITH ITS INDEPENDENT SALES REPRESENTATIVES MAY ADVERSELY AFFECT ITS FUTURE OPERATING RESULTS. The Company's success is highly dependent upon the efforts and abilities of its network of independent sales representatives. Many of the Company's relationships with customers and schools are cultivated and maintained by the Company's sales representatives. If the Company was to experience a significant loss of its independent sales representatives, it would have a material adverse effect upon the Company's operating results. THE COMPANY DEPENDS ON A KEY SUPPLIER FOR A PRINCIPAL COMPONENT OF ITS CLASS RINGS. The Company purchases substantially all of its synthetic and semiprecious stones from a single supplier located in Germany. This supplier provides stones to almost all of the class ring manufacturers in the United States. If access to this supplier were lost or curtailed to any significant extent, the Company's business would suffer unless the Company secured alternative supply arrangements in a timely fashion. The Company may not be able to do so on terms that would prevent a material adverse impact on its operating results. THE SEASONALITY OF THE COMPANY'S SCHOOL PRODUCTS SEGMENT'S SALES MAY ADVERSELY AFFECT ITS FINANCIAL RESULTS AND ITS ABILITY TO SERVICE ITS DEBT. The Company's School Products segment experiences strong seasonal business swings that correspond to the North American school year, with approximately 60-65% of full-year segment sales and 70-75% of operating income occurring in the first half of the year. This seasonality requires the Company to carefully manage its cash flows over the course of the year. If the Company's sales were to fall substantially below what it would normally expect during this period, the Company's annual financial results would be adversely impacted and the Company's ability to service its debt, including its ability to make interest payments on the Notes, may also be adversely affected. A-3 THE COMPANY'S BUSINESS IS SUBJECT TO FLUCTUATING RAW MATERIAL PRICES. The Company's products require a number of raw materials to manufacture. The principal raw materials that the Company purchases are gold, paper products and precious, semiprecious and synthetic stones. The cost of these raw materials is affected by numerous factors, including availability of supply. Any material increase in the price of these raw materials could adversely impact the Company's cost of sales. When these fluctuations result in significantly higher raw material costs, the Company's operating results are adversely affected to the extent it is unable to pass on these increased costs to the Company's customers. Therefore, significant fluctuations in gold, paper products or precious, semiprecious and synthetic stone prices and other materials could have a material adverse effect on the Company's operating results. THE COMPANY IS SUBJECT TO ENVIRONMENTAL REGULATIONS THAT COULD IMPOSE SUBSTANTIAL COSTS UPON THE COMPANY AND MAY ADVERSELY EFFECT ITS FINANCIAL RESULTS AND ITS ABILITY TO SERVICE ITS DEBT. The Company's operations are subject to a wide variety of federal, state and local laws and regulations governing emissions to air, discharge to waters, the generation, handling, storage, transportation, treatment and disposal of hazardous substances and other materials, and employee health and safety matters. In addition, as an owner and operator of real property or a generator of hazardous substances, the Company may be subject to environmental cleanup liability, regardless of fault, pursuant to the Comprehensive Environmental Response Compensation and Liability Act or analogous state laws. In addition to the potentially large expenses associated with cleanup liabilities, these laws and regulations provide for substantial fines and criminal sanctions for violations. A-4 The Letter of Transmittal, Shares and any other required documents should be sent by each holder or his, her or its broker, dealer, commercial bank, trust company or nominee to the Depositary at the address set forth below: The Depositary for the Offer is: The Bank of New York By Hand, Mail or Overnight Courier: 101 Barclay Street - 7 East New York, NY 10286 Attention: Carolle Montreuil By Facsimile: (212) 298-1915. Call (212) 815-5920 for Confirmation. Any questions or requests for assistance or additional copies of this Offer to Purchase and the Letter of Transmittal may be directed to the Depositary at the address and telephone number listed above. You may also contact your broker, dealer, commercial bank, trust company or other nominee for assistance concerning the Offer. This Letter of Transmittal is to be used by holders of the equity securities indicated herein of Jostens, Inc., as more fully described in the accompanying Notice of Change of Control and Change of Control Offer to Purchase dated July 30, 2003 (the "Offer to Purchase" and, together with this Letter of Transmittal, the "Offer") in order to tender such equity securities pursuant to the Offer to Purchase. Capitalized terms used but not defined herein have the meanings set forth in the Offer to Purchase. The terms of the Offer set forth in the Offer to Purchase, as well as the instructions in this Letter of Transmittal, are hereby incorporated by reference and form part of the terms and conditions of this Letter of Transmittal. LETTER OF TRANSMITTAL TO TENDER IN RESPECT OF 14% SENIOR REDEEMABLE PAYMENT-IN-KIND PREFERRED STOCK OF JOSTENS, INC. Pursuant to the Notice of Change of Control and Change of Control Offer to Purchase Dated July 30, 2003 - -------------------------------------------------------------------------------- THE OFFER WILL EXPIRE AT 5:00 P.M., NEW YORK CITY TIME, ON SEPTEMBER 2, 2003, UNLESS EXTENDED (SUCH DATE, AS THE SAME MAY BE EXTENDED, THE "CHANGE OF CONTROL EXPIRATION DATE"). TENDERED SHARES MAY BE WITHDRAWN AT ANY TIME AT OR PRIOR TO 5:00 P.M., NEW YORK CITY TIME, ON THE CHANGE OF CONTROL EXPIRATION DATE, UNLESS EXTENDED, BUT NOT THEREAFTER. THE COMPANY RESERVES THE RIGHT TO EXTEND THE CHANGE OF CONTROL EXPIRATION DATE IN ITS SOLE DISCRETION. - -------------------------------------------------------------------------------- To: The Bank of New York as Depositary By Hand, Mail or Overnight Courier: 101 Barclay Street - 7 East New York, NY 10286 Attention: Carolle Montreuil By Facsimile: (212) 298-1915. Call (212) 815-5920 for Confirmation. DELIVERY OF THIS LETTER OF TRANSMITTAL TO AN ADDRESS OR FACSIMILE NUMBER OTHER THAN AS SET FORTH ABOVE WILL NOT CONSTITUTE A VALID DELIVERY. THE INSTRUCTIONS ACCOMPANYING THIS LETTER OF TRANSMITTAL SHOULD BE READ CAREFULLY BEFORE THIS LETTER OF TRANSMITTAL IS COMPLETED. HOLDERS WHO WISH TO BE ELIGIBLE TO RECEIVE THE CHANGE OF CONTROL PAYMENT PURSUANT TO THE OFFER MUST VALIDLY TENDER THEIR SHARES TO THE DEPOSITARY AT OR PRIOR TO 5:00 P.M., NEW YORK CITY TIME, ON THE CHANGE OF CONTROL EXPIRATION DATE. TENDERS MAY NOT BE WITHDRAWN AT ANY TIME AFTER 5:00 P.M., NEW YORK CITY TIME, ON THE CHANGE OF CONTROL EXPIRATION DATE. This Letter of Transmittal is to be used either if certificates for Shares (as defined below) are to be forwarded herewith. Shareholders whose certificates for Shares are not immediately available or who cannot deliver the certificates for their Shares and all other documents required hereby to the Depositary at or prior to 5:00 p.m., New York City time, on the Change of Control Expiration Date (as defined in "The Offer -- Terms of the Offer" in the Offer to Purchase) must tender their Shares in accordance with the guaranteed delivery procedures described in "The Offer -- Procedures for Tendering Shares" in the Offer to Purchase. See Instruction 2 below. The undersigned has listed on the table below the certificate numbers and number of Shares to which this Letter of Transmittal relates. If the space provided below is inadequate, list all such information on a separate signed schedule and affix the schedule to this Letter of Transmittal. - -------------------------------------------------------------------------------------------------------------------------------- - ------------------------------------------------------ ---------------------- --------------------------- ---------------------- Name(s) and Address(es) of Registered Holder(s) Certificate Number(s) Total Number of Shares Number of Shares Represented by Tendered (1) Certificates (Please fill in, if blank, exactly as name(s) appear(s) on certificate(s)) - ------------------------------------------------------ ---------------------- --------------------------- ---------------------- - ------------------------------------------------------ ---------------------- --------------------------- ---------------------- - ------------------------------------------------------ ---------------------- --------------------------- ---------------------- - ------------------------------------------------------ ---------------------- --------------------------- ---------------------- - ------------------------------------------------------ ---------------------- --------------------------- ---------------------- - ------------------------------------------------------ ---------------------- --------------------------- ---------------------- - ------------------------------------------------------ ---------------------- --------------------------- ---------------------- Total Number of Shares - -------------------------------------------------------------------------------------------------------------------------------- (1) Unless otherwise indicated, it will be assumed that all Shares described in the column labeled "Total Number of Shares Represented by Certificate(s)" are being tendered. See Instruction 4 below. - -------------------------------------------------------------------------------------------------------------------------------- - -------------------------------------------------------------------------------------------------------------------------------- - -------------------------------------------------------------------------------------------------------------------------------- TENDER OF SHARES - -------------------------------------------------------------------------------------------------------------------------------- [ ] CHECK HERE IF TENDERED SHARES ARE ENCLOSED HEREWITH. [ ] CHECK HERE IF TENDERED SHARES ARE BEING DELIVERED PURSUANT TO A NOTICE OF GUARANTEED DELIVERY PREVIOUSLY DELIVERED TO THE DEPOSITARY AND COMPLETE THE FOLLOWING: Name(s) of Registered Holder(s): _________________________________________________ Window Ticket No. (if any): ________________________________________________ Date of Execution of Notice of Guaranteed Delivery: __________________________________ Name of Eligible Institution that Guaranteed Delivery: __________________________________ - ------------------------------------------------------------------------------------------------------------------------------- 2 NOTE: SIGNATURES MUST BE PROVIDED BELOW. PLEASE READ THE ACCOMPANYING INSTRUCTIONS CAREFULLY. LADIES AND GENTLEMEN: By execution hereof, the undersigned acknowledges receipt of the Notice of Change of Control and Change of Control Offer to Purchase dated July 30, 2003 (the "Offer to Purchase") of Jostens, Inc., a Minnesota corporation (the "Company"), for all or any portion of its 14% Senior Redeemable Payment-In-Kind Preferred Stock, par value $0.01 per share (the "Shares"), and this Letter of Transmittal and the instructions hereto (the "Letter of Transmittal" and, together with the Offer to Purchase, the "Offer"), which together constitute the Company's offer to purchase for cash all of the Shares, upon the terms and subject to the conditions set forth in the Offer. Upon the terms of the Offer, subject to and effective upon acceptance for payment of and payment for the Shares tendered herewith in accordance with the terms of the Offer, the undersigned hereby sells, assigns and transfers to the Company, or upon the order of the Company, its assignee, all right, title and interest in and to all the Shares that are being tendered hereby and waives all rights in respect of the Shares (including, without limitation, the undersigned's waiver of any existing or past defaults and their consequences in respect of the Shares, and releases and discharges any obligor of Shares from all claims the undersigned may have now, or may have in the future, arising out of or related to the Shares, including, without limitation, all claims that the undersigned is entitled to receive additional Liquidation Preference or dividend payments in respect of the Shares or to participate in any redemption of the Shares). The undersigned irrevocably constitutes and appoints the Depositary the true and lawful agent and attorney-in-fact of the undersigned in respect of such Shares, with full power of substitution and resubstitution (such power of attorney being deemed to be irrevocable and coupled with an interest) to (i) deliver certificates representing such Shares, together with all accompanying evidences of transfer and authenticity, to or upon the order of the Company, (ii) present such Shares for transfer on the relevant security register and (iii) receive all benefits or otherwise exercise all rights of beneficial ownership of such Shares (except that the Depositary will have no right to or control over funds from the Company, except as agent for the Company for the Change of Control Payment (as defined on the front cover of the Offer to Purchase)), all in accordance with the terms of the Offer. The undersigned hereby represents and warrants that the undersigned has full power and authority to tender, sell, assign and transfer the tendered Shares and, when the same are accepted for payment by the Company, the Company will acquire good and marketable title thereto, on or prior to the Change of Control Expiration Date free and clear of all liens, charges, claims, encumbrances, interests and restrictions of any kind, and the same will not be subject to any adverse claim. The undersigned will, upon request, execute any additional documents deemed by the Depositary or the Company to be necessary or desirable to complete the sale, assignment and transfer of the tendered Shares. All authority conferred or agreed to be conferred pursuant to this Letter of Transmittal shall be binding upon the successors, assigns, heirs, executors, administrators, trustees in bankruptcy and other legal representatives of the undersigned and shall not be affected by, and shall survive, the death or incapacity of the undersigned. Except as stated in the Offer to Purchase this tender is irrevocable. The undersigned understands that the valid tender of Shares pursuant to any of the procedures described in the Offer to Purchase and in the Instructions hereto will constitute a binding agreement between the undersigned and the Company upon the terms and subject to the conditions of the Offer. Unless otherwise indicated herein under "Special Payment Instructions," please issue the check for the Change of Control Payment and/or return any certificates for Shares not tendered or accepted for payment in the 3 name(s) of the registered holder(s) appearing under "Description of Shares Tendered." Similarly, unless otherwise indicated under "Special Delivery Instructions," please mail the check for the Change of Control Payment and/or return any certificates for Shares not tendered or accepted for payment (and accompanying documents, as appropriate) to the address(es) of the registered holder(s) appearing under "Description of Shares Tendered." If both "Special Delivery Instructions" and "Special Payment Instructions" are completed, please issue the check for the Change of Control Payment and/or return any certificates for Shares not tendered or accepted for payment (and any accompanying documents, as appropriate) in the name of, and deliver such check and/or return such certificates (and any accompanying documents, as appropriate) to, the person or persons so indicated. The undersigned recognizes that the Company has no obligation pursuant to "Special Payment Instructions" to transfer any Shares from the name of the registered holder thereof if the Company does not accept for payment any of the Shares so tendered. [ ] CHECK HERE IF ANY OF THE CERTIFICATES REPRESENTING SHARES THAT YOU OWN HAVE BEEN LOST, STOLEN OR DESTROYED AND SEE INSTRUCTION 10 BELOW. Number of Shares represented by the lost, stolen or destroyed certificates: ________________. - ----------------------------------------------------------- ----------------------------------------------------------- SPECIAL PAYMENT INSTRUCTIONS SPECIAL DELIVERY INSTRUCTIONS (SEE INSTRUCTIONS 1, 5, 6 AND 7 BELOW) (SEE INSTRUCTIONS 1, 5, 6 AND 7 BELOW) To be completed ONLY if certificates for Shares not To be completed ONLY if certificates for Shares not tendered or not accepted for payment and/or the check tendered or not accepted for payment and/or the check for for the Change of Control Payment of Shares accepted for the Change of Control Payment of Shares accepted for payment payment are to be issued in the name of someone other than are to be sent to someone other than the undersigned, or to the undersigned. the undersigned at an address other than that above. Issue: [ ] Check [ ] Certificate(s) to: Mail: [ ] Check [ ] Certificate(s) to: Name_______________________________________________________ Name_______________________________________________________ (Please Print) (Please Print) Address____________________________________________________ Address____________________________________________________ - ----------------------------------------------------------- ----------------------------------------------------------- (Include Zip Code) (Include Zip Code) - ----------------------------------------------------------- ----------------------------------------------------------- (Taxpayer Identification or Social Security Number) (Taxpayer Identification or Social Security Number) (See Substitute Form W-9 herein) (See Substitute Form W-9 herein) - ----------------------------------------------------------- ----------------------------------------------------------- 4 - -------------------------------------------------------------------------------- PLEASE SIGN HERE (TO BE COMPLETED BY ALL TENDERING HOLDERS OF SHARES WHO COMPLETE THE SUBSTITUTE FORM W-9 CONTAINED HEREIN REGARDLESS OF WHETHER SHARES ARE BEING PHYSICALLY DELIVERED HEREWITH) This Letter of Transmittal must be signed by the registered holder(s) of Shares exactly as their name(s) appear(s) on certificate(s) for Shares or by person(s) authorized to become registered holder(s) by certificates and documents transmitted herewith. If signature is by trustees, executors, administrators, guardians, attorneys-in-fact, officers of corporations or others acting in a fiduciary or representative capacity, please provide the following information and see Instruction 5. ________________________________________________________________________________ X_______________________________________________________________________________ (Signature(s) of Registered Holder(s) or Authorized Signatory) Dated:__________________________________________________________________________ Name(s):________________________________________________________________________ (Please Print) Capacity:_______________________________________________________________________ Address:________________________________________________________________________ (Including Zip Code) Daytime Area Code and Telephone No.:____________________________________________ Tax Identification or Social Security No.:____________________________________________________________ GUARANTEE OF SIGNATURE (IF REQUIRED--SEE INSTRUCTIONS 1 AND 5) ________________________________________________________________________________ (Name of Eligible Institution Guaranteeing Signature(s)) ________________________________________________________________________________ (Address (including zip code) and Telephone Number (including area code) of Eligible Institution) ________________________________________________________________________________ (Authorized Signature) ________________________________________________________________________________ (Printed Name) ________________________________________________________________________________ (Title) Dated: __________________________________ - -------------------------------------------------------------------------------- 5 INSTRUCTIONS FORMING PART OF THE TERMS AND CONDITIONS OF THE OFFER 1. GUARANTEE OF SIGNATURES. No signature guarantee is required on this Letter of Transmittal (a) if this Letter of Transmittal is signed by the registered holder(s) of Shares tendered therewith and such registered holder has not completed either the box entitled "Special Delivery Instructions" or the box entitled "Special Payment Instructions" on this Letter of Transmittal or (b) if such Shares are tendered for the account of a firm or other entity identified in Rule 17Ad-15 under the Securities Exchange Act of 1934, including (as such terms are defined therein): (i) a bank; (ii) a broker, dealer, municipal securities dealer, municipal securities broker, government securities dealer or government securities broker; (iii) a credit union; (iv) a national securities exchange, registered securities association or clearing agency; or (v) certain savings institutions acting according to the procedures set forth in such Rule and each such firm or other entity must be a member of a Signature Guarantee Program recognized by the Depositary (i.e., the Securities Transfer Agents Medallion Program (STAMP), the Stock Exchanges Medallion Program (SEMP) and the New York Stock Exchanges Medallion Signature Program (MSP)), unless expressly waived by the Company (an "Eligible Institution"). In all other cases, all signatures on the Letter of Transmittal must be guaranteed by an Eligible Institution. See Instruction 5 below. 2. REQUIREMENTS OF TENDER. This Letter of Transmittal is to be completed by holders if certificates are to be forwarded herewith. For a shareholder validly to tender Shares pursuant to the Offer, either (i) this Letter of Transmittal (or a facsimile thereof), properly completed and duly executed, together with any required signature guarantees and any other required documents, must be received by the Depositary at its address set forth herein on the front cover of this Letter of Transmittal at or prior to 5:00 p.m., New York City time, on the Change of Control Expiration Date and certificates for tendered Shares must be received by the Depositary at such address at or prior to 5:00 p.m., New York City time, on the Change of Control Expiration Date, or (ii) the tendering shareholder must comply with the guaranteed delivery procedures set forth below and in the Offer to Purchase. Shareholders whose certificates for Shares are not immediately available or who cannot deliver their certificates and all other required documents to the Depositary prior to the Change of Control Expiration Date may tender their Shares by properly completing and duly executing the Notice of Guaranteed Delivery pursuant to the guaranteed delivery procedures described in the Offer to Purchase. Pursuant to such procedures, (a) such tender must be made by or through an Eligible Institution, (b) a properly completed and duly executed Notice of Guaranteed Delivery, substantially in the form provided by the Company, must be received by the Depositary at or prior to 5:00 p.m., New York City time, on the Change of Control Expiration Date and (c) the certificates for all tendered Shares in proper form for transfer, together with a Letter of Transmittal (or a facsimile thereof), properly completed and duly executed, with any required signature guarantees, and any other required documents, must be received by the Depositary within three trading days after the date of execution of such Notice of Guaranteed Delivery as provided in the Offer to Purchase. A "trading day" is any day on which the New York Stock Exchange, Inc. is open for business. The method of delivery of Shares, this Letter of Transmittal and all other required documents is at the election and risk of the tendering shareholder. Shares will be deemed delivered only when actually received by the Depositary. If delivery is by mail, registered mail with return receipt requested, properly insured, is recommended. In all cases, sufficient time should be allowed to ensure timely delivery. No alternative, conditional or contingent tenders will be accepted. All tendering shareholders, by execution of this Letter of Transmittal (or facsimile hereof), waive any right to receive any notice of the acceptance of their Shares for payment. 6 3. INADEQUATE SPACE. If the space provided herein is inadequate, the total number of Shares being tendered and the security numbers (if available) should be listed on a separate schedule attached hereto. 4. PARTIAL TENDERS. If less than all the Shares evidenced by any certificate submitted are to be tendered, fill in the number of the Shares that is to be tendered in the box entitled "Description of Shares Tendered." If all the Shares are not tendered or not accepted for payment, new certificate(s) for the remainder of the Shares that were evidenced by the old certificate(s) will be sent to the registered holder, unless otherwise provided in the appropriate box on this Letter of Transmittal, as soon as practicable after the acceptance for payment of, and payment for, the Shares tendered herewith. All Shares represented by certificates delivered to the Depositary will be deemed to have been tendered unless otherwise indicated. 5. SIGNATURES ON LETTER OF TRANSMITTAL, STOCK POWERS AND ENDORSEMENTS. If this Letter of Transmittal is signed by the registered holder(s) of the Shares tendered hereby, the signature(s) must correspond with the name(s) as exactly written on the face of the certificate(s) without alteration, enlargement or any change whatsoever. If any of the Shares tendered hereby are held by two or more registered holders, all such registered holders must sign this Letter of Transmittal. If any of the Shares tendered hereby are registered in different names on different Shares, it will be necessary to complete, sign and submit as many separate Letters of Transmittal as there are different registrations of certificates. If this Letter of Transmittal or any certificates or stock powers are signed by trustees, executors, administrators, guardians, attorneys-in-fact, officers of corporations or others acting in a fiduciary or representative capacity, such persons should so indicate when signing, and proper evidence satisfactory to the Company of their authority to so act must be submitted. When this Letter of Transmittal is signed by the registered owner(s) of the Shares listed and transmitted hereby, no endorsements of certificates or separate stock powers are required unless payment is to be made to, or certificates for Shares not tendered or accepted for payment are to be issued to, a person other than the registered owner(s). Signatures on such certificates or stock powers must be guaranteed by an Eligible Institution. If this Letter of Transmittal is signed by a person other than the registered owner(s) of the certificates listed, the certificates must be endorsed or accompanied by appropriate proxy or stock powers, in either case signed exactly as the name or names of the registered owner or owners appear on the certificates. Signatures on such certificates or stock powers must be guaranteed by an Eligible Institution. 6. TRANSFER TAXES. The Company will pay any transfer taxes in respect of the transfer and sale of Shares to it or its order pursuant to the Offer. If, however, payment of the Change of Control Payment is to be made to, or if certificates for Shares not tendered or accepted for payment are to be registered in the name of, any person(s) other than the person(s) signing this Letter of Transmittal, the amount of any transfer taxes (whether imposed on the registered owner(s) or such person(s)) payable on account of the transfer to such person(s) will be deducted from the Change of Control Payment unless satisfactory evidence of the payment of such taxes or exemption therefrom is submitted. Except as provided in this Instruction 6, it will not be necessary for transfer tax stamps to be affixed to the certificates listed in this Letter of Transmittal. 7 7. SPECIAL PAYMENT AND DELIVERY INSTRUCTIONS. If a check is to be issued in the name of, and/or certificates for Shares not tendered or accepted for payment are to be returned to, a person other than the signer of this Letter of Transmittal or if a check is to be sent and/or such certificates are to be returned to a person other than the signer of this Letter of Transmittal or to an address other than that shown above, the appropriate boxes on this Letter of Transmittal should be completed. 8. 28% BACKUP WITHHOLDING. In order to avoid backup withholding of U.S. federal income tax on payments of cash pursuant to the Offer, a shareholder surrendering Shares in the Offer must, unless an exemption applies, provide the Depositary with such shareholder's correct taxpayer identification number ("TIN") on Substitute Form W-9 below in this Letter of Transmittal and certify under penalties of perjury that such TIN is correct and that such shareholder is not subject to backup withholding. If a shareholder does not provide such shareholder's correct TIN or fails to provide the certifications described above, the Internal Revenue Service (the "IRS") may impose a $50 penalty on such shareholder and payment of cash to such shareholder pursuant to the Offer may be subject to backup withholding of 28%. Backup withholding is not an additional income tax. Rather, the amount of the backup withholding can be credited against the U.S. federal income tax liability of the person subject to the backup withholding, provided that the required information is given to the IRS. If backup withholding results in an overpayment of tax, a refund can be obtained by the shareholder upon filing an income tax return. The shareholder is required to give the Depositary the TIN (i.e., social security number or taxpayer identification number) of the record owner of the Shares. If the Shares are held in more than one name or are not in the name of the actual owner, consult the enclosed "Guidelines for Certification of Taxpayer Identification Number on Substitute Form W-9" for additional guidance on which number to report. The box in Part 3 of the Substitute Form W-9 may be checked if the tendering shareholder has not been issued a TIN and has applied for a TIN or intends to apply for a TIN in the near future. If the box in Part 3 is checked, the shareholder or other payee must also complete the Certificate of Awaiting Taxpayer Identification Number below in order to avoid backup withholding. Notwithstanding that the box in Part 3 is checked and the Certificate of Awaiting Taxpayer Identification Number is completed, the Depositary will withhold 28% on all payments made prior to the time a properly certified TIN is provided to the Depositary. However, such amounts will be refunded to such shareholder if a TIN is provided to the Depositary within 60 days. Certain shareholders (including, among others, all corporations, individual retirement accounts and certain foreign persons) are not subject to backup withholding. Noncorporate foreign shareholders should complete and sign the main signature form and the applicable IRS Form W-8, Certificate of Foreign Status, a copy of which may be obtained from the Depositary, in order to avoid backup withholding. See the enclosed "Guidelines for Certification of Taxpayer Identification Number on Substitute Form W-9" for more instructions. 9. REQUESTS FOR ASSISTANCE OR ADDITIONAL COPIES. Questions and requests for assistance or additional copies of the Offer to Purchase, this Letter of Transmittal, the Notice of Guaranteed Delivery and the Guidelines for Certification of Taxpayer Identification Number on Substitute Form W-9 may be directed to the Depositary at its address set forth on the front cover of this Letter of Transmittal. 10. LOST, STOLEN OR DESTROYED CERTIFICATES. If any certificate representing Shares has been lost, stolen or destroyed, the shareholder should promptly notify the Depositary by checking the box immediately preceding the 8 special payment/special delivery instructions and indicating the number of Shares lost. The shareholder will then be instructed as to the steps that must be taken in order to replace the certificate. This Letter of Transmittal and related documents cannot be processed until the procedures for replacing lost, stolen or destroyed certificates have been followed. IMPORTANT: THIS LETTER OF TRANSMITTAL (OR A FACSIMILE HEREOF), TOGETHER WITH ANY REQUIRED SIGNATURE GUARANTEES AND ANY OTHER REQUIRED DOCUMENTS, MUST BE RECEIVED BY THE DEPOSITARY AT OR PRIOR TO 5:00 P.M., NEW YORK CITY TIME, ON THE CHANGE OF CONTROL EXPIRATION DATE AND CERTIFICATES FOR TENDERED SHARES MUST BE RECEIVED BY THE DEPOSITARY AT OR PRIOR TO 5:00 P.M., NEW YORK CITY TIME, ON THE CHANGE OF CONTROL EXPIRATION DATE, OR THE TENDERING SHAREHOLDER MUST COMPLY WITH THE PROCEDURES FOR GUARANTEED DELIVERY. 9 IMPORTANT TAX INFORMATION Under U.S. federal income tax laws, a holder whose tendered Shares accepted for payment is required to provide the Depositary (as payer) with such holder's correct Taxpayer Identification Number ("TIN") on Substitute Form W-9 below or otherwise establish a basis for exemption from backup withholding. If such holder is an individual, the TIN is his or her social security number. Certain holders (including, among others, all corporations, individual retirement accounts and certain foreign persons) are not subject to these backup withholding and reporting requirements, provided that they properly establish their status when required to do so by filing the applicable forms with the Internal Revenue Service ("IRS"). A foreign person may qualify as an exempt recipient by submitting to the Depositary a properly completed applicable IRS Form W-8, signed under penalties of perjury, attesting to that holder's exempt status. Exempt holders should indicate their exempt status on the attached Substitute Form W-9. See the enclosed "Guidelines for Certification of Taxpayer Identification Number on Substitute Form W-9" for additional instructions. If the Depositary is not provided with the correct TIN and certificate of no loss of exemption from backup withholding or other adequate basis for exemption, the holder may be subject to a $50 penalty imposed by the IRS, and the payments made to the holder or other payee in respect of Shares purchased pursuant to the Offer may be subject to a backup withholding tax. If backup withholding applies, the Depositary is required to withhold 28% of any payments made to the holder or other payee. Backup withholding is not an additional U.S. federal income tax. Rather, the U.S. federal income tax liability of persons subject to backup withholding will be reduced by the amount of tax withheld. If withholding results in an overpayment of taxes, a refund may be obtained from the IRS. PURPOSE OF SUBSTITUTE FORM W-9 To avoid backup withholding on payments made in respect of Shares purchased pursuant to the Offer, each holder is required to (i) provide the Depositary with the holder's correct TIN by completing the Substitute Form W-9 below, certifying that the TIN provided on Substitute Form W-9 is correct (or that such holder is awaiting a TIN) and (ii) certify that (A) such holder is exempt from backup withholding, (B) the holder has not been notified by the IRS that the holder is subject to backup withholding as a result of failure to report all interest or dividends or (C) the IRS has notified the holder that the holder is no longer subject to backup withholding. Alternatively, the holder may establish another basis for exemption from backup withholding. A non-exempt holder may check the box in Part 3 of the attached Substitute Form W-9 if such holder has not been issued a TIN and has applied for a TIN or intends to apply for a TIN in the near future. If a non-exempt holder checks the box in Part 3, such holder must also complete the attached Certificate of Awaiting Taxpayer Identification Number in order to prevent backup withholding. If such holder fails to provide a TIN to the Depositary within 60 days, the Depositary must backup withhold 28% of the payments made to such holder. WHAT NUMBER TO GIVE THE DEPOSITARY The holder is required to give the Depositary the TIN (social security number or employer identification number) of the registered holder. If the Shares are held in more than one name or are held not in the name of the actual owner, consult the enclosed "Guidelines for Certification of Taxpayer Identification Number on Substitute Form W-9" for additional guidance on which number to report. 10 Payor: Jostens, Inc. - -------------------------------------------------------------------------------- SUBSTITUTE Name (sole proprietors must provide individual's name): FORM W-9 Department of the Treasury Internal Revenue Service Business name, if different from above: ----------------------------------------------- PAYOR'S REQUEST FOR TAXPAYER IDENTIFICATION NUMBER ("TIN") AND CERTIFICATION Address: ----------------------------------------------- PART 1--PLEASE PROVIDE YOUR TIN TIN: __________________ IN THE BOX AT THE RIGHT AND SOCIAL SECURITY NUMBER CERTIFY BY SIGNING AND DATING OR EMPLOYER BELOW IDENTIFICATION NUMBER ----------------------------------------------------------- ----------------------------------------------------------- PART 2 - For payers NOT subject to backup withholding, see the enclosed "Guidelines for Certification of Taxpayer Identification Number on Substitute Form W-9" and complete as instructed therein. CERTIFICATION-UNDER PENALTY OF PERJURY, I CERTIFY THAT: (1) The number shown on this Form is my correct Taxpayer Identification Number (or I am waiting for a number to be issued to me). (2) I am not subject to backup withholding either because: (a) I am exempt from backup withholding, or (b) I have not been notified by the Internal Revenue Service (the "IRS") that I am subject to backup withholding as a result of a failure to report all interest or dividends, or (c) the IRS has notified me that I am no longer subject to backup withholding. (3) I am a U.S. person (including a U.S. resident alien). The IRS does not require your consent to any provision of this Form other than the certificates required to avoid backup withholding. ----------------------------------------------------------- PART 3 - AWAITING TIN |_| - -------------------------------------------------------------------------------- SIGNATURE DATE , 2003 -------------------- ----------- - -------------------------------------------------------------------------------- CERTIFICATION INSTRUCTIONS - You must cross out item (2) above if you have been notified by the IRS that you are currently subject to backup withholding because of underreporting interest or dividends on your tax return. However, if after being notified by the IRS that you are subject to backup withholding, you received another notification from the IRS stating that you are no longer subject to backup withholding, do not cross out item (2). - -------------------------------------------------------------------------------- NOTE: FAILURE TO COMPLETE AND RETURN THIS FORM MAY RESULT IN BACKUP WITHHOLDING OF 28% OF ANY PAYMENTS MADE TO YOU PURSUANT TO THE OFFER AND PENALTIES IMPOSED BY THE IRS. PLEASE REVIEW THE ENCLOSED GUIDELINES FOR CERTIFICATION OF TAXPAYER IDENTIFICATION NUMBER ON SUBSTITUTE FORM W-9 FOR ADDITIONAL DETAILS. 11 YOU MUST COMPLETE THE FOLLOWING CERTIFICATE IF YOU CHECKED THE BOX IN PART 3 OF SUBSTITUTE FORM W-9. - -------------------------------------------------------------------------------- CERTIFICATE OF AWAITING TAXPAYER IDENTIFICATION NUMBER I certify under penalties of perjury that a taxpayer identification number has not been issued to me, and either (a) I have mailed or delivered an application to receive a taxpayer identification number to the appropriate Internal Revenue Service Center or Social Security Administration Office or (b) I intend to mail or deliver an application in the near future. I understand that if I have not provided a taxpayer identification number, 28% of all reportable payments made to me will be withheld until I provide a number. ________________________________ _______________________ Signature Date ________________________________ Name (Please Print) - -------------------------------------------------------------------------------- 12 NOTICE OF GUARANTEED DELIVERY FOR TENDER IN RESPECT OF 14% SENIOR REDEEMABLE PAYMENT-IN-KIND PREFERRED STOCK OF JOSTENS, INC. Pursuant to the Change of Control Offer to Purchase (Not To Be Used For Signature Guarantees) This Notice of Guaranteed Delivery, or one substantially in the form hereof, must be used to tender shares of 14% Senior Redeemable Payment-In-Kind Preferred Stock, par value $0.01 per share (the "Shares"), of Jostens, Inc., a Minnesota corporation (the "Company"), pursuant to the Offer (as defined below), upon the terms and subject to the conditions set forth in the Offer, if (i) certificates representing Shares are not lost but are not immediately available, or (ii) time will not permit the Letter of Transmittal (as defined below), certificates representing Shares or other required documents to reach The Bank of New York (the "Depositary") at or prior to 5:00 p.m., New York City time, on the Change of Control Expiration Date (as defined in the Notice of Change of Control and Change of Control Offer to Purchase dated July 30, 2003 (the "Offer to Purchase")). Holders may effect a tender of Shares in accordance with the guaranteed delivery procedures set forth in the Offer to Purchase under the caption "The Offer -- Procedures for Tendering Shares." This Notice of Guaranteed Delivery may be delivered by hand to the Depositary or transmitted by telegram, facsimile transmission or mail to the Depositary and must include a guarantee by an Eligible Institution. All capitalized terms used herein but not defined herein have the meanings set forth in the Offer to Purchase. To: The Bank of New York as Depositary By Hand, Mail or Overnight Courier: 101 Barclay Street - 7 East New York, NY 10286 Attention: Carolle Montreuil By Facsimile: (212) 298-1915. Call (212) 815-5920 for Confirmation. DELIVERY OF THIS NOTICE OF GUARANTEED DELIVERY TO AN ADDRESS OTHER THAN AS SET FORTH ABOVE, OR TRANSMISSION OF INSTRUCTIONS VIA FACSIMILE OTHER THAN AS SET FORTH ABOVE, WILL NOT CONSTITUTE A VALID DELIVERY. This Notice of Guaranteed Delivery is not to be used to guarantee signatures. If a signature on the Letter of Transmittal is required to be guaranteed by an "Eligible Institution" under the instructions thereto, such signature guarantee must appear in the applicable space provided in the signature box on the Letter of Transmittal. Ladies and Gentlemen: By execution hereof, the undersigned acknowledges receipt of the Offer to Purchase of the Company, relating to the Company's offer to purchase all of its Shares and the accompanying Letter of Transmittal and instructions thereto (the "Letter of Transmittal", which together with the Offer to Purchase, the "Offer") constitute the Company's offer to purchase for cash all of the Shares, upon the terms and subject to the conditions set forth in the Offer to Purchase. All authority conferred or agreed to be conferred by this Notice of Guaranteed Delivery shall survive the death or incapacity of the undersigned and every obligation of the undersigned under the Letter of Transmittal shall be binding upon the undersigned's successors, assigns, heirs, executors, administrators, trustees in bankruptcy and other legal representatives. - -------------------------------------------------------------------------------- PLEASE SIGN AND COMPLETE This Notice of Guaranteed Delivery must be signed by the registered holder(s) of Shares exactly as the name(s) appear(s) on certificate(s) for Shares or by person(s) authorized to become registered holder(s) by endorsements and documents transmitted with this Notice of Guaranteed Delivery. If signature is by a trustee, executor, administrator, guardian, attorney-in-fact, officer of a corporation or other person acting in a fiduciary or representative capacity, such person must set forth his or her name, address and full title as indicated below and submit evidence satisfactory to Company of such person's authority to so act. ____________________________________________________________________________________________________________________________________ Number of Shares Tendered: Name(s) of Holder(s): ____________________________________________________________________________________________________________________________________ Certificate No(s). (if available): ______________________ Address(es) of Holder(s): Window Ticket No. (if any): ___________________________ __________________________________________________________________ __________________________________________________________________ (Zip Code) Area Code and Tel. No.:__________________________________________ Name(s) of Authorized Signatory:_________________________________ Full Title:______________________________________________________ Address of Authorized Signatory:_________________________________ Area Code and Tel. No.: Signature(s) of Registered Holder or Authorized Signatory:_________________________________________ - ------------------------------------------------------------------------------------------------------------------------------------ 2 - -------------------------------------------------------------------------------- GUARANTEE (Not to be used for signature guarantee) The undersigned, a firm or other entity identified in Rule l7Ad-15 under the Securities Exchange Act of 1934, including (as such terms are defined therein): (i) a bank; (ii) a broker, dealer, municipal securities dealer, municipal securities broker, government securities dealer or government securities broker; (iii) a credit union; (iv) a national securities exchange, registered securities association or clearing agency; or (v) certain savings institutions acting according to the procedures set forth in such Rule and each such firm or other entity must be a member of a Signature Guarantee Program recognized by the Depositary (i.e., the Securities Transfer Agents Medallion Program (STAMP), the Stock Exchanges Medallion Program (SEMP) and the New York Stock Exchanges Medallion Signature Program (MSP)), unless expressly waived by the Company (an "Eligible Institution"), hereby guarantees to deliver to the Depositary the certificates representing the Shares tendered hereby, in proper form for transfer, together with a properly completed and duly executed Letter of Transmittal (or facsimile thereof), with any required signature guarantees and any other required documents, within three trading days (as defined in the Offer to Purchase) after the date hereof. The Eligible Institution that completes this form must communicate this guarantee to the Depositary and must deliver the Letter of Transmittal and certificates for the Shares to the Depositary within the time shown herein. Failure to do so could result in a financial loss to such Eligible Institution. - ------------------------------------------------------------------------------------------------------------------------------------ Name of Firm:_________________________________________________ ____________________________________________________ Address:______________________________________________________ (Authorized Signature) Name:____________________________________________________________ ______________________________________________________________ (Zip Code) Title:___________________________________________________________ Area Code and Tel. No.:______________________________________ Date:____________________________________________________________ - ------------------------------------------------------------------------------------------------------------------------------------ NOTE: DO NOT SEND SHARES WITH THIS NOTICE. SHARES SHOULD BE SENT TO THE DEPOSITARY ONLY TOGETHER WITH A PROPERLY COMPLETED AND DULY EXECUTED LETTER OF TRANSMITTAL. 3 GUIDELINES FOR CERTIFICATION OF TAXPAYER IDENTIFICATION NUMBER ON SUBSTITUTE FORM W-9 GUIDELINES FOR DETERMINING THE PROPER IDENTIFICATION NUMBER TO GIVE THE PAYER. Social Security numbers have nine digits separated by two hyphens: i.e. 000-00-0000. Employer identification numbers have nine digits separated by only one hyphen: i.e. 00-0000000. The table below will help determine the number to give the payer. - -------------------------------- -------------------------------- GIVE THE SOCIAL SECURITY NUMBER FOR THIS TYPE OF ACCOUNT: OF-- - -------------------------------- -------------------------------- 1. An individual's account The individual 2. Two or more individuals The actual owner of the account (joint account) or, if combined funds, any one of the individuals(1) 3. Husband and wife The actual owner of the account (joint account) or, if joint funds, either person(1) 4. Custodian account of a The minor(2) minor (Uniform Gift to Minors Act) 5. Adult and minor (joint The adult or, if the minor is account) the only contributor, the minor(1) 6. Account in the name of The ward, minor, or incompetent guardian or committee person(3) for a designated ward, minor, or incompetent person 7. a. The usual revocable The grantor-trustee(1) savings trust account (grantor is also trustee) b. So-called trust The actual owner(1) account that is not a legal or valid trust under State law - -------------------------------- -------------------------------- GIVE THE EMPLOYER IDENTIFICATION FOR THIS TYPE OF ACCOUNT: NUMBER OF-- - -------------------------------- -------------------------------- 8. Sole proprietorship The owner(4) account 9. A valid trust, estate, The legal entity. (Do not or pension trust furnish the identifying number of the personal representative or trustee unless the legal entity itself is not designated in the account title.)(5) 10. Corporate account The corporation 11. Religious, charitable, The organization educational or organization account 12. Partnership account The partnership held in the name of the partnership 13. Association, club, or The organization other tax-exempt organization 14. A broker or registered The broker or nominee nominee 15. Account with the The public entity Department of Agriculture in the name of a public entity (such as a State or local government, school district, or prison) that receives agricultural program payments - -------------------------------------------------------------------------------- (1) List all names and circle the name of the person whose number you furnish. If only one person on a joint account has a Social Security number, that person's number must be furnished. (2) Circle the minor's name and furnish the minor's Social Security number. (3) Circle the ward's, minor's or incompetent person's name and furnish such person's Social Security number. (4) You must show your individual name, but you may also enter your business or "doing business as" name. You may use either your Social Security number or Employer Identification number (if you have one). (5) List first and circle the name of the legal trust, estate, or pension trust. NOTE: If no name is circled when there is more than one name, the number will be considered to be that of the first name listed. GUIDELINES FOR CERTIFICATION OF TAXPAYER IDENTIFICATION NUMBER ON SUBSTITUTE FORM W-9 PAGE 2 OBTAINING A NUMBER If you don't have a taxpayer identification number or you don't know your number, obtain Form SS-5, Application for a Social Security Card, or Form SS-4, Application for Employer Identification Number (for business and all other entities), at the local office of the Social Security Administration or the Internal Revenue Service and apply for a number. PAYEES EXEMPT FROM BACKUP WITHHOLDING Payees specifically exempted from backup withholding on ALL payments include the following: o A corporation. o A financial institution. o An organization exempt from tax under Section 501(a) of the Internal Revenue Code of 1986, as amended (the "Code"), or an individual retirement plan, or a custodial account under Section 403(b)(7), if the account satisfies the requirements of Section 401(0(2). o The United States or any agency or instrumentalities. o A State, the District of Columbia, a possession of the United States, or any political subdivision or instrumentality thereof. o A foreign government, a political subdivision of a foreign government, or any agency or instrumentality thereof. o An international organization or any agency, or instrumentality thereof. o A registered dealer in securities or commodities registered in the U.S., the District of Columbia or a possession of the U.S. o A real estate investment trust. o A common trust fund operated by a bank under Section 584(a) of the Code. o An exempt charitable remainder trust, or a non-exempt trust described in Section 4947(a)(1) of the Code. o An entity registered at all times under the Investment Company Act of 1940. o A foreign central bank of issue. Payments of dividends and patronage dividends not generally subject to backup withholding include the following: o Payments to nonresident aliens subject to withholding under Section 1441 of the Code. o Payments to partnerships not engaged in a trade or business in the U.S. and which have at least one nonresident partner. o Payments of patronage dividends where the amount received is not paid in money. o Payments made by certain foreign organizations. o Payments made to a nominee. o Section 404(k) payments made by an ESOP. Payments of interest not generally subject to backup withholding include the following: o Payments of interest on obligations issued by individuals. NOTE: You may be subject to backup withholding if this interest is $600 or more and is paid in the course of the payer's trade or business and you have not provided your correct taxpayer identification number to the payer. o Payments of tax-exempt interest (including exempt-interest dividends under Section 852 of the Code). o Payments described in Section 6049(b)(5) of the Code to nonresident aliens. o Payments on tax-free covenant bonds under Section 1451 of the Code. o Payments made by certain foreign organizations. o Payments made to a nominee. o Mortgage interest paid to you. Exempt payees described above should file a Form W-9 to avoid possible erroneous backup withholding: FILE THIS FORM WITH THE PAYER, FURNISH YOUR TAXPAYER IDENTIFICATION NUMBER. WRITE "EXEMPT" ON THE FACE OF THE FORM, SIGN AND DATE THE FORM AND RETURN IT TO THE PAYER. IF YOU ARE A NONRESIDENT ALIEN OR A FOREIGN ENTITY NOT SUBJECT TO BACKUP WITHHOLDING, FILE WITH A PAYER A COMPLETED INTERNAL REVENUE FORM W-8 BEN (CERTIFICATE OF FOREIGN STATUS). Certain payments other than interest, dividends, and patronage dividends that are not subject to information reporting are also not subject to backup withholding. For details, see the regulations under Sections 6041, 6041A(2), 6045 and 6050A of the Code and the regulations promulgated thereunder. PRIVACY ACT NOTICE.--Section 6109 requires most recipients of dividends, interest, or other payments to give taxpayer identification numbers to payers who must report the payments to the IRS. The IRS uses the numbers for identification purposes. Payers must be given the numbers whether or not recipients are required to file tax returns. Payers must generally withhold 28% of taxable interest, dividends and certain other payments to a payee who does not furnish a taxpayer identification number to a payer. Certain penalties may also apply. PENALTIES (1) PENALTY FOR FAILURE TO FURNISH TAXPAYER IDENTIFICATION Number.--If you fail to furnish your taxpayer identification number to a payer, you are subject to a penalty of $50 for each such failure unless your failure is due to reasonable cause and not to willful neglect. (2) FAILURE TO REPORT CERTAIN DIVIDEND AND INTEREST Information.--If you fail to include any portion of an includible payment for interest, dividends or patronage dividends in gross income, such failure will be treated as being due to negligence and will be subject to a penalty of 5% on any portion of an underpayment attributable to that failure unless there is dear and convincing evidence to the contrary. (3) CIVIL PENALTY FOR FALSE INFORMATION IN RESPECT OF Withholding.--If you make a false statement with no reasonable basis that results in no imposition of backup withholding: you are subject to a penalty of $500. (4) CRIMINAL PENALTY FOR FALSIFYING INFORMATION.--Willfully falsifying certifications or affirmations may subject you to criminal penalties including fines and/or imprisonment. FOR ADDITIONAL INFORMATION CONTACT YOUR TAX CONSULTANT OR THE INTERNAL REVENUE SERVICE. JOSTENS, INC. 5501 NORMAN CENTER DRIVE MINNEAPOLIS, MINNESOTA 55437 As discussed in more detail in the enclosed Notice of Change of Control and Change of Control Offer to Purchase, we are required to make the enclosed change of control offer pursuant to the terms of our 14% Senior Redeemable Payment-In-Kind Preferred Stock. Please read carefully the Notice of Change of Control and Change of Control Offer to Purchase, the Letter of Transmittal and the other enclosed materials relating to the change of control offer. If you require assistance, you should consult your financial, tax or other professional advisors. Holders who wish to participate in the change of control offer are asked to respond promptly by completing and returning the enclosed Letter of Transmittal and all other required documentation to The Bank of New York, the Depositary for the change of control offer. If you have any questions regarding the terms of the change of control offer or require additional materials, please contact the Depositary at (212) 815-5920. Thank you for your time and effort in reviewing this request. Very truly yours, Jostens, Inc. OPTION OF HOLDER TO ELECT PURCHASE If you want to elect to have all or any portion of your shares of 14% Senior Redeemable Payment-In-Kind Preferred Stock purchased by the Company pursuant to Article I, paragraph (h) of the Certificate of Designations check the box: [ ] If you want to have only a portion of your shares of 14% Senior Redeemable Payment-In-Kind Preferred Stock purchased by the Company pursuant to Article I, paragraph (h) of the Certificate of Designations, state the amount you elect to have purchased: Number of Shares:________________________________ Date:____________________________________________ Your signature:_____________________________________ Signature(s) (Sign exactly as your name(s) appear(s) on the face of the Shares) Signature Guarantee. UNLESS A SPECIFIC CONTRARY INSTRUCTION IS GIVEN, YOUR SIGNATURE(S) HEREON SHALL CONSTITUTE AN INSTRUCTION TO TENDER ALL YOUR SHARE