EXHIBIT 99.1

                      AKI, INC. COMMENCES TENDER OFFER AND
                      CONSENT SOLICITATION FOR SENIOR NOTES

           New York, New York, August 20, 2004 - AKI, Inc. announced today that,
in connection with the previously announced transactions with affiliates of
Kohlberg Kravis Roberts & Co. and DLJ Merchant Banking Partners, including the
merger of AHC I Acquisition Corp., AKI's parent, with AHC Merger, Inc., a
wholly-owned subsidiary of Fusion Acquisition LLC, and the contribution of AHC I
Acquisition to Jostens Holding Corp., it has commenced a cash tender offer and
consent solicitation for any and all of the $103,510,000 outstanding principal
amount of its 10 1/2% Senior Notes Due 2008 (CUSIP No. 00154MAB1 and ISIN
US00154MAB19). The noteholder consents are being solicited to eliminate
substantially all of the restrictive and reporting covenants, certain events of
default and certain other provisions contained in the indenture governing the
notes.

           The tender offer and consent solicitation is being made upon the
terms and conditions in the Offer to Purchase and Consent Solicitation Statement
and related Letter of Transmittal dated August 19, 2004. The tender offer is
scheduled to expire at 5:00 p.m., New York City time, on September 17, 2004,
unless extended or earlier terminated. Noteholders who provide consents to the
proposed amendments will receive a consent payment of $20.00 per $1,000
principal amount of notes tendered and accepted for purchase pursuant to the
offer if they provide their consents on or prior to 5:00 p.m., New York City
time, on September 1, 2004, unless such date is extended. The total
consideration to be paid for each Note validly tendered prior to the Consent
Date and accepted for purchase will be $1,028.75 per $1,000 principal amount of
notes, plus accrued and unpaid interest, if any, from the last interest payment
to, but not including, the payment date.


           AKI intends to fund the tender offer and consent payments with a
portion of the proceeds from senior secured term loan and revolving credit
facilities in an aggregate principal amount of up to $1.3 billion and a $500
million increasing rate bridge loan to be secured by Jostens IH Corp., a
wholly-owned subsidiary of Jostens Holding Corp., (or, in lieu of the bridge
loan, the incurrence of other indebtedness by Jostens IH Corp.) in connection
with the Transactions.

           The obligations to accept for purchase and to pay for notes in the
tender offer is conditioned on, among other things:

          o    satisfaction or waiver of the conditions to the closing of the
               transactions, and

          o    the receipt of consents to the proposed amendments from the
               holders of at least a majority of the aggregate principal amount
               of outstanding notes, and the execution of a supplemental
               indenture to the indenture governing the notes.

           AKI has retained Credit Suisse First Boston LLC to serve as the
Dealer Manager and Solicitation Agent for the tender offer and the consent
solicitation. Requests for documents may be directed to MacKenzie Partners,
Inc., the Information Agent, at (800) 322-2885 (US toll-free) or by email at
proxy@mackenziepartners.com. Questions regarding the tender and consent
solicitation may be directed to Credit Suisse First Boston LLC at (800) 820-1653
(US toll-free) or +1 (212) 538-0652.


           AKI is a leading global marketer and manufacturer of multi-sensory
marketing, interactive advertising and sampling systems in the fine fragrance,
cosmetics and personal care industries, as well as other consumer products
industries, including the household products and food and beverage industries.



                                      # # #


This announcement is not an offer to purchase, a solicitation of an offer to
purchase or a solicitation of consent with respect to the 10 1/2% Senior Notes
of AKI. The tender offer and consent solicitation is being made solely by the
Offer to Purchase and Consent Solicitation Statement dated August 19, 2004.

The information contained in this news release, other than historical
information, consists of forward-looking statements within the meaning of
Section 27A of the Securities Act and Section 21E of the Exchange Act. These
statements may involve risks and uncertainties that could cause actual results
to differ materially from those described in such statements. Although AKI
believes that the expectations reflected in such forward-looking statements are
reasonable, it can give no assurance that such expectations will prove to have
been correct.