Exhibit 99.1


                                                 CONTACT: Whirlpool Corporation
                                                 Media: Tom Kline, 269-923-3738
                                                   thomas_e_kline@whirlpool.com
                                      Financial: Larry Venturelli, 269-923-4678
                                               larry_m_venturelli@whirlpool.com



            WHIRLPOOL SUBMITS IMPROVED OFFER TO $21 PER MAYTAG SHARE

BENTON HARBOR, MICHIGAN - AUGUST 10, 2005 - Whirlpool Corporation (NYSE: WHR)
announced today that it has submitted a revised binding offer to acquire Maytag
Corporation (NYSE:MYG) for $21 per Maytag share. The revised Whirlpool offer
will continue to consist of 50% cash and 50% Whirlpool stock and all other
material terms of the Whirlpool offer, including the $120 million "reverse
break-up" fee, remain unchanged.

The total value of the transaction, including assumed Maytag debt of
approximately $977 million, would be approximately $2.7 billion.

Text of the letter containing Whirlpool's revised offer, which was delivered to
the CEO and Chairman of the Special Committee of Maytag, and the revised Merger
Agreement, will be filed today with the Securities and Exchange Commission.

Whirlpool Corporation is the world's leading manufacturer and marketer of major
home appliances, with annual sales of over $13 billion, 68,000 employees, and
nearly 50 manufacturing and technology research centers around the globe. The
company markets Whirlpool, KitchenAid, Brastemp, Bauknecht, Consul and other
major brand names to consumers in more than 170 countries.


Additional information:

This news release contains forward-looking statements that speak only as of this
date. Whirlpool disclaims any obligation to update such information.
Forward-looking statements include, but are not limited to, statements regarding
expected earnings per share, cash flow, and material costs for the full year
2005, as well as the expected consequences of enacted price increases. Although
Whirlpool believes that the expectations reflected in the forward-looking
statements are reasonable, it can give no assurance that those expectations will
prove to have been correct. Many factors could cause actual results to differ
materially from Whirlpool's forward-looking statements. Among these factors are:
(1) the cost of raw materials and components, especially steel and the impact of
rising oil prices; (2) the financial impact of Whirlpool's announced price
increases will be dependent upon such factors as the strength of Whirlpool's
brands in the market place, the strength of consumer demand for Whirlpool's
products, and other factors outside of Whirlpool's control such as the general
economic conditions prevailing at the time the new pricing goes into effect;
(3) rising worldwide transportation costs due to historically high and volatile
oil prices, capacity constraints, and other factors; (4) the ability to gain or
maintain market share in an intensely competitive global market; (5) the success
of Whirlpool's global strategy to develop brand differentiation and brand
loyalty; (6) Whirlpool's global operating platform initiatives; (7) the success
of the Latin American businesses operating in challenging and volatile
environments; (8) continuation of Whirlpool's strong relationship with Sears
Holdings Corporation in North America, which accounted for approximately 17% of
consolidated net sales of $13 billion in 2004; (9) currency exchange rate
fluctuations; (10) social, economic and political volatility in developing
markets; (11) continuing uncertainty in the North American, Latin American,
Asian and European economies; (12) the effectiveness of the series of
restructuring actions Whirlpool has announced and/or completed through 2004;
(13) U.S. interest rates; (14) new Asian competitors; (15) changes to the
obligations as presented in the contractual obligations table; (16) changes in
the funded position of the U.S. pension plans; (17) continued strength of the
U.S. builder industry; (18) the threat of terrorist activities or the impact of
war; (19) Whirlpool's estimate of its annual effective tax rate of approximately
31.7%; and (20) the success of Whirlpool's proposal to acquire Maytag
Corporation and, if the acquisition is completed, Whirlpool's ability to realize
expected benefits.

This material is not a substitute for the prospectus/proxy statement Whirlpool
and Maytag would file with the Securities and Exchange Commission if a
definitive agreement with Maytag is reached. Investors are urged to read any
such prospectus/proxy statement, when available, which would contain important
information. The prospectus/proxy statement would be, and other documents filed
by Whirlpool and Maytag with the Securities and Exchange Commission are,
available free of charge at the SEC's website (www.sec.gov) or from Whirlpool by
directing a request to Whirlpool Corporation, 2000 North M-63, Mail Drop 2800,
Benton Harbor, MI 49022-2692, Attention: Larry Venturelli, Vice President
Investor Relations.

Whirlpool is not currently engaged in a solicitation of proxies from the
stockholders of Maytag in connection with Whirlpool's proposed acquisition of
Maytag. If a proxy solicitation commences, Whirlpool, Maytag and their
respective directors, executive officers, and other employees may be deemed to
be participants in such solicitation. Information about Whirlpool's directors
and executive officers is available in Whirlpool's proxy statement, dated March
18, 2005, for its 2005 annual meeting of stockholders. Additional information
about the interests of potential participants will be included in the
prospectus/proxy statement Whirlpool and Maytag would file if a definitive
agreement with Maytag is reached.

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