Filed By Henry Birks & Sons Inc. pursuant to
                            Rule 425 under the Securities Act of 1933 and deemed
                                         filed pursuant To Rule 14a-12 under the
                                                Securities Exchange Act of 1934.

                         Subject Company: Mayor's Jewelers, Inc. (No. 001-09647)



BIRKS AND MAYOR'S ANNOUNCE SIGNING OF DEFINITIVE MERGER AGREEMENT

Montreal, Canada and Sunrise, Florida April 19, 2005. Henry Birks & Sons Inc.
and its majority-owned subsidiary Mayor's Jewelers, Inc. (AMEX: MYR) announced
today they have signed a definitive merger agreement to combine Birks and
Mayor's.

Tom Andruskevich, CEO of both Birks and Mayor's commented: "We are delighted to
have signed this agreement. This transaction will allow us to fully integrate
Mayor's and Birks into a single retailer with two strong brands, with increased
scale that we believe will allow us to create greater potential for short and
long-term growth and shareholder value."

The merger agreement has been approved by the board of directors of Mayor's,
based on the unanimous recommendation of a special committee of independent
directors of Mayor's. The special committee retained independent legal and
financial advisors and after lengthy negotiations determined that the merger is
in the best interests of the stockholders of Mayor's. The merger agreement has
also been unanimously approved by the board of directors of Birks. "A great deal
of work went into negotiating this agreement, and we are excited to be able to
finally share it with the stockholders," said Mr. Andruskevich.

As a result of the merger, each outstanding share of Mayor's common stock not
currently owned by Birks will be converted into 0.08695 Class A voting shares of
Birks. Upon completion of the merger, the existing public stockholders of
Mayor's will own approximately 1.9 million Birks Class A voting shares, or 16.6%
of Birks' common stock representing 2.3% of the voting power. Upon completion of
the merger, Mayor's common stock will no longer be listed for trading on the
American Stock Exchange. Birks intends to apply to list its Class A voting
shares on the American Stock Exchange under the trading symbol "BMJ." The merger
is expected to be tax-free to the Mayor's stockholders.

The exchange ratio contained in the definitive agreement was the result of
extensive negotiations and represents an approximately 17% increase over the
initial exchange ratio proposed by Birks.

Consummation of the merger is subject to various customary conditions, including
approval by Mayor's disinterested stockholders, a registration statement with
respect to Birks securities being declared effective by the Securities and
Exchange Commission and the listing of Birks Class A voting shares on the
American Stock Exchange. The merger is not subject to any other material
regulatory approvals. The parties anticipate that the merger will close in the
third calendar quarter of 2005.


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ABOUT BIRKS

Henry Birks & Sons Inc. is a leading North American luxury retailer, designer,
maker and wholesaler of fine jewelry, time pieces, sterling silverware and
gifts. Birks was founded in 1879 and has 66 luxury jewelry stores, 38 stores
operating under the Birks brand across Canada, and 28 stores operating under the
Mayors brand in Florida and metropolitan Atlanta, Georgia.

ABOUT MAYOR'S

Mayor's Jewelers, Inc. is a leading retailer of fine jewelry, time pieces and
gifts in Florida and Georgia. Mayor's was founded in 1910 and for the past 95
years has maintained the intimacy of a family owned boutique while growing to
become internationally renowned for its fine jewelry, timepieces and giftware.

CAUTION REGARDING FORWARD-LOOKING STATEMENT

This release, written reports and oral statements made from time to time by
Mayor's contain forward-looking statements which can be identified by their use
of words like "plans," "expects," "believes," "will," "anticipates," "intends,"
"projects," "estimates," "could," "would," "may," "planned," "goal," and other
words of similar meaning. All statements that address expectations,
possibilities or projections about the future, including without limitation
statements about benefits of the merger, efficiencies, growth, expansion plans,
sources or adequacy of capital, expenditures and financial results are
forward-looking statements. One must carefully consider such statements and
understand that many factors could cause actual results to differ from the
forward-looking statements, such as inaccurate assumptions and other risks and
uncertainties, some known and some unknown, and the resolution of the Securities
and Exchange Commission's (the "SEC") informal inquiry of Mayor's that began in
December 2004 in connection with Mayor's restatement of certain reports
previously filed with the SEC. No forward-looking statement is guaranteed and
actual results may vary materially. Such statements are made as of the date
provided, and Mayor's assumes no obligation to update or revise any
forward-looking statements to reflect future developments or circumstances.

ADDITIONAL INFORMATION AND WHERE TO FIND IT

In connection with the proposed merger, Birks and Mayor's will file a
Registration Statement on Form F-4, a joint proxy statement/prospectus and other
related documents with the SEC. Stockholders of Birks and Mayor's are advised to
read these documents when they become available because they will contain
important information. Stockholders of the companies may obtain copies of these
documents for free, when available, at the SEC's website at www.sec.gov. These
and such other documents may also be obtained for free from Birks at 1240 Square
Phillips, Montreal, Quebec, Canada, H3B 3H4, Tel: (514) 397-2511 and from
Mayor's at 14051 N.W. 14th Street, Suite 200, Sunrise, Florida 33323, Tel: (954)
846-8000 or on its website, www.mayors.com.

Birks and Mayor's and their respective directors, executive officers and other
members of their management and employees may be deemed to be participants in
the solicitation of proxies from Mayor's stockholders in connection with the
proposed merger. Information regarding the special interests of these directors
and executive officers in the transaction described herein will be included in
the joint proxy statement/prospectus described above. Additional information
regarding Mayor's directors and executive officers is also included its proxy
statement for its 2004 Annual Meeting of Stockholders, which was filed with the
SEC on or about June 28, 2004 and is available free of charge at the SEC's
website at www.sec.gov or by contacting Mayor's at the address or telephone
number set forth above.


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