1


                            SCHEDULE 14A INFORMATION
PROXY STATEMENT PURSUANT TO SECTION 14(A) OF THE SECURITIES EXCHANGE ACT OF 1934

Filed by the registrant |X|
Filed by a party other than the registrant |_|


Check the appropriate box:
|_|   Preliminary proxy statement
|_|   Confidential,  for  Use  of the  Commission  only  (as  permitted  by Rule
      14a-6(e)(2))
|X|   Definitive proxy statement
|_|   Definitive additional materials
|_|   Soliciting material pursuant to Rule 14a-12


                               HealthExtras, Inc.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified in Its Charter)


- --------------------------------------------------------------------------------
   (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of filing fee (Check the appropriate box):
|X|   No fee required.
|_|   Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

(1)   Title of each class of securities to which transaction applies:
             N/A
- --------------------------------------------------------------------------------
(2)   Aggregate number of securities to which  transactions  applies:
             N/A
- --------------------------------------------------------------------------------
(3)   Per unit price or other underlying value of transaction computed  pursuant
      to Exchange Act Rule 0-11 (set forth the amount on which the filing fee is
      calculated and state how it was determined:
             N/A
- --------------------------------------------------------------------------------
(4)   Proposed maximum aggregate value of transaction:
             N/A
- --------------------------------------------------------------------------------
(5)   Total fee paid:
             N/A
- --------------------------------------------------------------------------------
|_|   Fee paid previously  with  preliminary  materials.
|_|   Check box if any part of the fee is offset as provided by Exchange Act
      Rule 0-11 (a)(2) and identify the filing for which the  offsetting fee was
      paid  previously.  Identify the previous filing by registration  statement
      number, or the Form or Schedule and the date of its filing.

(1)   Amount Previously Paid:
             N/A
- --------------------------------------------------------------------------------
(2)   Form, Schedule or Registration Statement No.:
             N/A
- --------------------------------------------------------------------------------
(3)   Filing Party:
             N/A
- --------------------------------------------------------------------------------
(4)   Date Filed:
             N/A
- --------------------------------------------------------------------------------


 2







                                  May 11, 2001




Dear Stockholder:

         You are cordially  invited to attend the annual meeting of stockholders
of HealthExtras,  Inc. The meeting will be held at the Bethesda  Marriott,  5151
Pooks Hill Road, Bethesda, Maryland 20814 on June 5, 2001 at 10:00 a.m., Eastern
Time.

         The  notice of annual  meeting  and proxy  statement  appearing  on the
following  pages  describe the formal  business to be transacted at the meeting.
During  the  meeting,  we will also  report on the  operations  of the  Company.
Directors  and  officers  of  the  Company,  as  well  as  a  representative  of
PricewaterhouseCoopers  LLP,  the  Company's  independent  accountants,  will be
present to respond to appropriate questions of stockholders.

         It is  important  that your  shares are  represented  at this  meeting,
whether or not you attend the meeting in person and  regardless of the number of
shares  you own.  To make  sure  your  shares  are  represented,  we urge you to
complete and mail the enclosed  proxy card.  If you attend the meeting,  you may
vote in person even if you have previously mailed a proxy card.

         We look forward to seeing you at the meeting.

                                                 Sincerely,

                                                 /s/ David T. Blair

                                                 David T. Blair
                                                 CHIEF EXECUTIVE OFFICER



 3



                               HEALTHEXTRAS, INC.
                             2273 RESEARCH BOULEVARD
                            ROCKVILLE, MARYLAND 20850
                                 (301) 548-2900


                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS


      The annual meeting of stockholders of HealthExtras,  Inc. ("Company") will
be held at the Bethesda Marriott, 5151 Pooks Hill Road, Bethesda, Maryland 20814
on June 5, 2001 at 10:00 a.m., Eastern Time, for the following purposes:

1.    To elect three directors of the Company to terms expiring at the annual
      meeting of stockholders in the year 2004 and until their successors are
      elected and qualified;

2.    To approve the HealthExtras, Inc. 2000 Stock Option Plan;

3.    To approve the HealthExtras, Inc. 2000 Directors' Stock Option Program;

4.    To ratify the appointment of PricewaterhouseCoopers LLP as independent
      accountants for the Company for the fiscal year ending December 31, 2001;
      and

5.    To transact any other business that may properly come before the meeting.

      NOTE:  The Board of Directors is not aware of any other business to come
      before the meeting.

      Stockholders  of  record at the close of  business  on April 25,  2001 are
entitled to receive  notice of the annual meeting and to vote at the meeting and
any adjournment or postponement of the meeting.

      Please complete and sign the enclosed form of proxy, which is solicited by
the Board of Directors, and mail it promptly in the enclosed envelope. The proxy
will not be used if you attend the meeting and vote in person.

                                           BY ORDER OF THE BOARD OF DIRECTORS

                                           /s/ Michael P. Donovan

                                           Michael P. Donovan
                                           CORPORATE SECRETARY
Rockville, Maryland
May 11, 2000


IMPORTANT:  THE PROMPT  RETURN OF PROXIES  WILL SAVE THE  COMPANY THE EXPENSE OF
FURTHER  REQUESTS  FOR  PROXIES  IN ORDER TO ENSURE A QUORUM.  A  SELF-ADDRESSED
ENVELOPE IS ENCLOSED FOR YOUR  CONVENIENCE.  NO POSTAGE IS REQUIRED IF MAILED IN
THE UNITED STATES.


 4



- --------------------------------------------------------------------------------

                                 PROXY STATEMENT
                                       OF
                               HEALTHEXTRAS, INC.

- --------------------------------------------------------------------------------


- --------------------------------------------------------------------------------

                         ANNUAL MEETING OF STOCKHOLDERS
                                  JUNE 5, 2001
- --------------------------------------------------------------------------------


      This proxy statement is furnished in connection  with the  solicitation of
proxies by the Board of Directors of HealthExtras,  Inc.  ("HealthExtras" or the
"Company") to be used at the annual meeting of stockholders of the Company.  The
annual  meeting  will be held at the  Bethesda  Marriott,  5151 Pooks Hill Road,
Bethesda, Maryland 20814 on June 5, 2001 at 10:00 a.m., Eastern Time. This proxy
statement and the enclosed proxy card are first being mailed to  stockholders on
or about May 11, 2001.

- --------------------------------------------------------------------------------


                           VOTING AND PROXY PROCEDURE

- --------------------------------------------------------------------------------


WHO CAN VOTE AT THE MEETING

      You are entitled to vote your shares of  HealthExtras  common stock if the
records  of the  Company  showed  that you held  your  shares as of the close of
business on April 25, 2001. As of the close of business on that date, a total of
29,186,157 shares of HealthExtras  common stock were outstanding.  Each share of
common stock is entitled to one vote.

ATTENDING THE MEETING

      If you are a  beneficial  owner of  HealthExtras  common  stock  held by a
broker,  bank or other nominee (I.E., in "street name"),  you will need proof of
ownership to be admitted to the meeting. A recent brokerage  statement or letter
from a bank or broker are  examples of proof of  ownership.  If you want to vote
your shares of  HealthExtras  common  stock held in street name in person at the
meeting, you will have to get a written proxy or vote authorization in your name
from the broker, bank or other nominee who holds your shares.

VOTE REQUIRED

      A quorum  consisting  of a majority  of the  outstanding  shares of common
stock  entitled to vote is required to be  represented  at the  meeting.  If you
return  valid proxy  instructions  or attend the meeting in person,  your shares
will be counted for purposes of determining  whether there is a quorum,  even if
you abstain from voting.  Broker non-votes also will be counted for purposes for
determining  the existence of a quorum.  A broker non-vote occurs when a broker,
bank or other nominee holding shares for a beneficial  owner submits a proxy but
does  not  vote on a  particular  proposal  because  the  nominee  does not have
discretionary voting power with respect to that item and has not received voting
instructions from the beneficial owner.



 5



      In  voting  on the  election  of  directors,  you may vote in favor of all
nominees,  withhold  votes as to all nominees,  or withhold votes as to specific
nominees. There is no cumulative voting for the election of directors. Directors
will be elected by a plurality of the votes cast for the election of  directors.
This means that the  nominees  receiving  the  greatest  number of votes will be
elected. Votes that are withheld and broker non-votes will have no effect on the
outcome of the election.

      In voting on Proposal 2 regarding the HealthExtras 2000 Stock Option Plan,
Proposal 3 regarding the  HealthExtras  2000 Directors' Stock Option Program and
Proposal   4   regarding    the    ratification    of   the    appointment    of
PricewaterhouseCoopers LLP as independent accountants,  you may vote in favor of
the proposal,  vote against the proposal or abstain from voting.  The 2000 Stock
Option Plan and the 2000  Directors'  Stock Option Program each will be approved
by  stockholders  if a  majority  of the  shares  of  common  stock  present  or
represented by proxy at the annual meeting are voted in their favor. Abstentions
and broker  non-votes will have the same effect as a vote against Proposal 2 and
Proposal  3.  Ratification  of the  appointment  of  PricewaterhouseCoopers  LLP
requires  the  affirmative  vote of a majority  of the votes cast on the matter.
Votes that are withheld and broker  non-votes will have no effect on the outcome
of Proposal 4.

VOTING BY PROXY

      This  proxy  statement  is being  sent to you on  behalf  of the  Board of
Directors  of  HealthExtras  for the  purpose of  requesting  that you vote your
shares at the annual meeting.  You can vote by executing the enclosed proxy card
to allow  your  shares  to be  represented  and  voted in  accordance  with your
instructions  at the annual meeting by the persons named as proxies on the proxy
card.  All shares of  HealthExtras  common stock  represented  at the meeting by
properly  executed  proxies will be voted in  accordance  with the  instructions
indicated on the proxy card. If you sign and return a proxy card without  giving
voting  instructions,  your shares will be voted as recommended by the Company's
Board of Directors.

      THE BOARD OF  DIRECTORS  RECOMMENDS  A VOTE FOR EACH OF ITS  NOMINEES  FOR
DIRECTOR,  FOR APPROVAL OF THE  HEALTHEXTRAS,  INC. 2000 STOCK OPTION PLAN,  FOR
APPROVAL OF THE HEALTHEXTRAS,  INC. 2000 DIRECTORS' STOCK OPTION PROGRAM AND FOR
RATIFICATION OF PRICEWATERHOUSECOOPERS LLP AS INDEPENDENT ACCOUNTANTS.

      If any  matters  not  described  in  this  proxy  statement  are  properly
presented at the annual  meeting,  the persons  named in the proxy card will use
their own judgment to determine how to vote your shares.  If the annual  meeting
is postponed or adjourned,  your  HealthExtras  common stock may be voted by the
persons named in the proxy card on the new meeting date as well, unless you have
revoked  your  proxy.  The  Company  does not know of any  other  matters  to be
presented at the meeting.

      You may  revoke  your  proxy at any time  before  the vote is taken at the
meeting.  To revoke  your  proxy you must  either  advise the  Secretary  of the
Company in writing  before your  shares  have been voted at the annual  meeting,
deliver a later  dated  proxy,  or attend the  meeting  and vote your  shares in
person.  Attendance  at  the  annual  meeting  will  not  in  itself  constitute
revocation of your proxy.

      If your HealthExtras common stock is held in street name, you will receive
instructions  from your  broker,  bank or other  nominee that you must follow in
order to have your  shares  voted.  Your broker or bank may allow you to deliver
your voting instructions via the telephone or the Internet.

                                        2

 6



- --------------------------------------------------------------------------------


                       PROPOSAL 1 -- ELECTION OF DIRECTORS

- --------------------------------------------------------------------------------


      The Company's  Board of Directors  consists of nine members and is divided
into three classes with three-year staggered terms.  Approximately  one-third of
the  directors  are elected  each year.  Accordingly,  three  directors  will be
elected at the annual  meeting to serve for  three-year  terms  until the annual
meeting of stockholders in the year 2004 and until their  respective  successors
have been elected and  qualified.  The  nominees by the Board of  Directors  for
election as  directors  at the annual  meeting  are William E. Brock,  Edward S.
Civera and Karen E. Shaff.  Senator Brock and Ms. Shaff  currently are directors
of the  Company in the class of  directors  to be  reelected  at the 2001 Annual
Meeting.  Mr. Civera's term as Director currently is scheduled for reelection at
the 2003 Annual Meeting.

      If any  nominee is unable to serve,  the  persons  named as proxies on the
proxy card would vote your  shares to approve  the  election  of any  substitute
proposed by the Board of  Directors.  Alternatively,  the Board of Directors may
adopt a resolution to reduce the size of the Board.  At this time,  the Board of
Directors knows of no reason why any nominee might be unable to serve.

      THE BOARD OF DIRECTORS  RECOMMENDS A VOTE "FOR" THE ELECTION OF ALL OF THE
NOMINEES.

DIRECTORS AND EXECUTIVE OFFICERS

      The  following  tables set forth certain  information  with respect to the
directors and executive officers of the Company as of April 30, 2001.

                                                                       DIRECTOR
NAME                                          AGE      POSITION         SINCE
- ----                                        -------   ----------      ----------

NOMINEES FOR TERMS EXPIRING IN 2004

William E. Brock ..........................    70       Director         2000

Edward S. Civera ..........................    50       Director         2000

Karen E. Shaff(1) .........................    46       Director         1999


                                        3

 7




                                                                                    DIRECTOR
NAME                                          AGE      POSITION                       SINCE
- ----                                        -------    --------                     ----------
                                                                              
CONTINUING DIRECTORS WHOSE TERMS EXPIRE
  IN 2002

David T. Blair(2)                             31       Chief Executive Officer         1999
                                                       and Director

Thomas J. Graf(1)                             52       Director                        1999

Frederick H. Graefe, Esq.                     57       Director                        2000

CONTINUING DIRECTORS WHOSE TERMS EXPIRE
  IN 2003

Bette B. Anderson                             72       Director                        2000

Thomas L. Blair(2)                            56       Chairman of the Board           1999

Julia M. Lawler(1)                            41       Director                        1999

- ------------------------------
(1)    Ms. Lawler, Ms. Shaff and Mr. Graf may be considered nominees of Principal Mutual Holding Company.
(2)    Thomas L. Blair is the father of David T. Blair.





NAME                                             AGE     POSITION
- -------                                        -------   --------
                                                   
EXECUTIVE OFFICERS WHO ARE NOT DIRECTORS

Marshall J. Coleman                              44      Chief Marketing Officer

Michael P. Donovan                               42      Chief Financial Officer

Kevin R. Mauk                                    37      Chief Operating Officer



BIOGRAPHICAL INFORMATION OF DIRECTORS

      BETTE B. ANDERSON has served as Vice Chairman of Kelly, Anderson,  Pethick
and Associates,  management consultants, since 1995. She served as its President
from 1989 through  1995.  Ms.  Anderson has served on the Board of Directors for
ITT Corporation,  ITT Educational Services,  ITT Hartford Insurance and American
Banknote  Corp.  She  is  Chairman  of the  United  States  Treasury  Historical
Association and the Advisory  Council of the Girl Scouts of the United States of
America. Previously, Ms. Anderson served as Under Secretary of the United States
Department of the Treasury and prior to that,  she was Senior Vice  President in
charge of credit  administration  for the Citizens and Southern National Bank of
Savannah, Georgia.

      THOMAS L. BLAIR is the founder of HealthExtras and its  predecessors.  Mr.
Blair  served as Chairman  and Chief  Executive  Officer or  Co-Chief  Executive
Officer of United  Payors & United  Providers,  Inc. from January 1995 until its
acquisition  by BCE  Emergis,  Inc. in March 2000.  Subsequently,  Mr. Blair has
served

                                        4

 8



as a consultant to BCE Emergis. Mr. Blair founded America's Health Plan, Inc. in
1989 and served as its President and Chief Executive  Officer from 1989 to 1992.
From 1992 to 1995,  Mr.  Blair was  President  of Initial  Managers & Investors,
Inc., which business was contributed to United Payors & United  Providers.  From
1977 until 1988,  Mr.  Blair was a principal  of Jurgovan & Blair,  Inc.,  which
developed  and managed  health  maintenance  organizations.  Mr. Blair is also a
director of Coventry Health Care, Inc.

      DAVID T. BLAIR joined a  predecessor  of  HealthExtras  in July of 1997 as
Chief Financial Officer. From 1995 to 1997, prior to joining  HealthExtras,  Mr.
Blair was the Finance  Manager of United  Payors & United  Providers.  At United
Payors & United  Providers,  Mr. Blair focused his efforts on its initial public
offering and several strategic  acquisitions.  In 1994, Mr. Blair co-founded and
was President of Continued Health Care Benefit Program, which markets healthcare
benefits to individuals  leaving the United States armed forces.  In 1995,  this
program was merged into United Payors & United Providers. From 1991 to 1994, Mr.
Blair  worked in  corporate  finance  and new  business  development  for Kelly,
Anderson, Pethick and Associates, a management consulting firm.

      WILLIAM E. BROCK has served as Senior  Counsel  and  Trustee of the Center
for Strategic and  International  Studies in Washington,  D.C. since 1994 and is
Chairman of Bridges Learning  Systems,  Inc. From 1988 to 1994, Mr. Brock served
as Chairman of the Brock Group, a consulting  firm. From 1988 to 1991, he served
as the Chairman of the National  Endowment for Democracy.  From 1985 to 1987, he
served as the United  States  Secretary of Labor and from 1981 to 1985, he was a
United States Trade Representative. Mr. Brock has also served for eight years as
a member of the United  States House of  Representatives  and for six years as a
member of the United States  Senate.  Mr. Brock is a director of On  Assignment,
Inc.

      EDWARD S. CIVERA is currently a merger and  acquisition  consultant.  From
1997 to 2000,  Mr. Civera served as President,  Chief  Operating  Officer and in
1999 Co-Chief  Executive Officer of United Payors & United  Providers.  Prior to
joining United Payors & United Providers, Mr. Civera was a managing partner with
PricewaterhouseCoopers LLP, where he served for 25 years.

      THOMAS J. GRAF joined Principal Life Insurance Company, now a wholly owned
subsidiary of Principal  Mutual  Holding  Company,  in 1972 and since 1994,  has
served as a Senior  Vice  President.  Mr.  Graf is also a director  of  Coventry
Health Care, Inc.

      FREDERICK  H.  GRAEFE,  ESQ.  was  appointed  to the Board of Directors on
December 6, 2000. He has been a partner in the Washington,  D.C. office of Baker
& Hostetler,  L.L.P.  since 1988.  From 1980 to 1987 he was a partner at Finley,
Kumble, Wagner, Heine, Underberg,  Manley, Myerson & Casey. He worked for Howrey
& Simon from 1975 and 1979 after serving a two year  clerkship for the Honorable
Howard F. Corcoran, United States District Judge.

      JULIA M. LAWLER joined  Principal Life Insurance  Company in 1984 and is a
Vice  President.  Since 2000,  Ms. Lawler has served as President -- Real Estate
Equity Group of Principal  Capital Real Estate  Investors,  an indirect,  wholly
owned subsidiary of Principal Life Insurance Company. Between 1995 and 2000, she
served as  Director,  Capital  Markets.  Between 1993 and May 1995,  Ms.  Lawler
served as an officer  of  Principal  Life  Insurance  Company  in various  other
capacities, including Executive Advisor to the President.

      KAREN E. SHAFF is Senior Vice  President and General  Counsel of Principal
Mutual and Principal Life  Insurance  Company.  Ms. Shaff joined  Principal Life
Insurance  Company in 1982 and held several  positions within its law department
until being named Vice President and Associate General Counsel in 1995. In 1999,

                                        5

 9



she became Senior Vice President and Deputy General Counsel, a position she held
until being named to her current position in 2000.

BIOGRAPHICAL INFORMATION OF EXECUTIVE OFFICERS WHO ARE NOT DIRECTORS

      MARSHALL J.  COLEMAN  joined  HealthExtras  in 1999 as Vice  President  of
Marketing.   Mr.  Coleman  has  over  fifteen  years   experience  in  marketing
communications,  brand and business development.  From 1994 to 1999, Mr. Coleman
worked for America Online as Senior Manager of Marketing Communication,  Manager
of Programming and Promotions and Manager of Business Development. Subsequent to
December 31, 2000, Mr. Coleman has become a consultant to the Company.

      MICHAEL  P.  DONOVAN  joined  HealthExtras  in  April  1999  as the  Chief
Financial Officer.  From early 1998 until early 1999, Mr. Donovan was engaged in
a variety of technology and business  development  activities for  HealthExtras.
From 1992 to 1997,  Mr.  Donovan served as Senior Vice President of Business and
Technology  Development for PHP Healthcare  Corporation.  From 1989 to 1992, Mr.
Donovan served as Chief Financial Officer of Direct Health,  Inc. Prior to that,
Mr.  Donovan  was a Senior  Manager  for KPMG,  LLP,  then  KPMG  Peat  Marwick,
responsible for a variety of technology and health care clients.

      KEVIN R. MAUK joined  HealthExtras in July 2000 and became Chief Operating
Officer in September 2000.  Between 1998 and 2000, Mr. Mauk was the President of
NAQS, Inc., a Maryland-based Internet services provider.  Between 1990 and 1998,
Mr. Mauk held several  positions,  including Senior Vice President,  Information
Technology at Mid-Atlantic Medical Services, Inc., a managed care company.

MEETINGS AND COMMITTEES OF THE BOARD OF DIRECTORS

      The  Board  of  Directors  conducts  business  through  meetings  and  the
activities  of the  Board  and  its  committees,  including  taking  actions  by
unanimous written consents.  During the fiscal year ended December 31, 2000, the
Board met four times.  All of the  Directors  attended at least 75% of the total
number of Board  meetings  held and committee  meetings on which such  Directors
served during their tenure on the Board during 2000,  except for Messrs.  Julian
A.L. Allen and Paul H. Warren,  Ms. Julia M. Lawler and Ms. Karen E. Shaff.  Mr.
Allen did not attend two meetings before  resigning.  Mr. Warren attended one of
three meetings before  resigning.  Ms. Lawler and Ms. Shaff each attended two of
four Board meetings.

      The  composition of the Board of Directors  changed  during 2000.  Messrs.
Julian A.L.  Allen and Paul H. Warren  resigned  from the Board on June 22, 2000
and October 27, 2000,  respectively.  Mr. Graefe was  appointed to Mr.  Warren's
seat on the Board by a  unanimous  vote of the Board of  Directors  at a regular
meeting of the Board on December 6, 2000.

      The full Board of Directors acts as a Nominating  Committee for the annual
selection of  management's  nominees for election as  directors.  The  Company's
Nominating  Committee  will  consider  suggestions  for nominees to the Board of
Directors  that are timely  received  in proper  written  form.  To be in proper
written form, a stockholder's  notice should set forth in writing (i) as to each
person whom the stockholder proposes to be nominated for election as a director,
all  information  relating  to such  person that is required to be included in a
proxy  statement  filed  pursuant to the proxy rules of the SEC,  including such
person's  written consent to being named in the proxy statement as a nominee and
to serving as a director  if elected and (ii) as to the  stockholder  giving the
notice (x) the name and address,  as they appear on the Company's books, of such
stockholder  and (y) the class and  number  of  shares of the  Company  that are
beneficially owned by such stockholder.

                                        6

 10



      The Audit  Committee  consists of Bette B. Anderson,  William E. Brock and
Edward S. Civera,  all of whom are considered to be independent  for purposes of
the  requirements of the Nasdaq National  Market.  The Audit Committee  annually
reviews  the  qualifications  of  the  Company's  independent  certified  public
accountants,  makes  recommendation  to  the  Board  of  Directors  as to  their
selection  and reviews the  planning  and fees for and the results of the annual
audit of the Company's  financial  statements.  The Audit  Committee  held three
meetings in 2000, each of which was attended by all three directors.

      The Compensation Committee also consists of Bette B. Anderson,  William E.
Brock and Edward S. Civera. The Compensation Committee has the responsibility of
recommending  salary and incentive  compensation  for executive  officers to the
Board of Directors. The Compensation Committee held three meetings in 2000, each
of which was attended by all three directors.

DIRECTORS' COMPENSATION

      Directors  who are not  employees of the Company are entitled to receive a
fee of $2,500 for each Board of  Directors  meeting and $500 for each  committee
meeting  attended,  plus travel and  incidental  expenses  incurred in attending
meetings  and  carrying  out  their  duties  as  directors.   Moreover,  if  the
HealthExtras,   Inc.  2000   Directors'   Stock  Option   Program  is  approved,
non-employee  directors  are  entitled  to  options  to  purchase  shares of the
Company's  common  stock as  discussed  with  respect to  Proposal 3  requesting
stockholder  approval of the HealthExtras  2000 Directors'  Option Program.  Mr.
Thomas Blair has waived his right to compensation  for performing  services as a
director of the Company.

- --------------------------------------------------------------------------------

                          PROPOSAL 2 -- APPROVAL OF THE
                    HEALTHEXTRAS, INC. 2000 STOCK OPTION PLAN

- --------------------------------------------------------------------------------


      On October 4, 2000,  the Board of Directors  approved the  Company's  2000
Stock Option Plan, subject to stockholder  approval.  Like the stock option plan
adopted prior to the Company's  public offering in December 1999, the 2000 Stock
Option  Plan will  allow the  Company to use stock  options  to ensure  that key
officers,  employees and other persons who perform services for the Company have
a proprietary  interest in the  performance  and success of the Company and will
help to align the interests of those persons with that of stockholders.

      Furthermore,  the Board of Directors  believes  that the granting of stock
options  is  an  important  component  of  the  Company's  overall  compensation
strategy.  In order to continue to be able to retain and attract key  employees,
the  Company  must  have the  ability  to  offer  market  competitive  long-term
compensation  opportunities.  Stock options,  because of their upside potential,
are a key component in recruiting and retaining  employees.  As discussed  below
under "Proposal 2 -- Approval of the HealthExtras, Inc. 2000 Stock Option Plan -
New Plan Benefits," options have already been granted under the plan, subject to
stockholder  approval.  Thomas L. Blair and Principal  Mutual  Holding  Company,
which  together  may be  deemed to  beneficially  own an  aggregate  of 57.4% of
outstanding shares of common stock of the Company have indicated their intent to
vote to approve the Plan.  The Company  requests that  stockholders  approve the
2000 Stock Option Plan.

      The 2000 Stock Option Plan supplements the stock option plan adopted prior
to the  Company's  public  offering  in  December  1999  relating  to options to
purchase  4,000,000 shares of common stock.  Under that 1999 Plan, 94,500 shares
remain available for the grant of stock options.

                                        7

 11



      The following  summary is a brief  description of the material features of
the 2000 Stock  Option  Plan.  This  summary is  qualified  in its  entirety  by
reference to the Plan, a copy of which is attached as Exhibit A.

SUMMARY OF THE 2000 STOCK OPTION PLAN

      TYPE OF STOCK OPTION GRANTS.  Under the Plan, Options may be granted which
are intended to qualify as either Incentive Stock Options  ("ISOs"),  within the
meaning of Section 422 of the Internal  Revenue Code of 1986,  or  Non-Qualified
Stock Options ("NQOs").

      ADMINISTRATION.  The  2000  Stock  Option  Plan  is  administered  by  the
Compensation  Committee of the Board of  Directors.  Subject to the terms of the
2000 Stock Option Plan and  resolutions  of the  Committee,  the Committee  will
interpret   the  2000  Stock  Option  Plan  and  is   authorized   to  make  all
determinations and decisions  thereunder.  The Committee also will determine the
participants to whom stock options will be granted, the type and amount of stock
options  that will be granted and the terms and  conditions  applicable  to such
grants,  including  the time or times an  option  may be  exercised  and when an
option may terminate.

      PARTICIPANTS. All officers, employees and directors of the Company and its
subsidiaries  are eligible to participate in the 2000 Stock Option Plan, as well
as  independent  contractors  and  consultants  to  whom  the  Committee  grants
eligibility.  The Board's  intent is that  non-employee  directors  would not be
granted  options under the 2000 Stock Option Plan.  Rather,  those directors are
entitled to participate in the 2000 Directors' Stock Option Program which is the
subject of Proposal 3 below.

      NUMBER OF SHARES OF COMMON  STOCK  AVAILABLE.  The  Company  has  reserved
1,000,000  shares of common stock for issuance  under the 2000 Stock Option Plan
in  connection  with the exercise of options.  Shares of common  stock  reserved
under the 2000 Stock  Option Plan may come from either  authorized  but unissued
shares, or reacquired shares held by the Company in its treasury.  If authorized
but unissued or treasury shares are used to satisfy stock option exercises,  the
number of shares  outstanding would increase and would have a dilutive effect on
the  holdings of existing  stockholders.  Any shares  subject to an option which
expires or otherwise terminates unexercised will again be available for issuance
under the 2000 Stock Option Plan.

      STOCK OPTION GRANTS.  The exercise price of each ISO will not be less than
the fair market value of the common  stock on the date of grant,  or 110% of the
fair market  value in the case of a 10% owner.  The  exercise  price of each NQO
shall be set by the Committee at the time of the grant of the option.

      The  exercise  price of an option may  generally  be paid in cash,  or its
equivalent  acceptable to the Company,  or common stock, by the surrender of all
or part of the option being exercised, by the immediate sale through a broker of
the number of shares being acquired sufficient to pay the purchase price or by a
combination of these methods, as and to the extent permitted by the Committee.

      Under the 2000 Stock Option Plan,  except as determined by the  Committee,
no option granted shall be assignable or  transferable  by the optionee,  either
voluntarily  or by operation  of law,  other than by will or the laws of descent
and distribution,  and during the lifetime of the optionee, shall be exercisable
only by the  optionee.  Options  may become  exercisable  in full at the time of
grant  or at  such  other  times  and in  such  installments  as  the  Committee
determines or as may be specified in the 2000 Stock Option Plan.  Options may be
exercised during periods before and after the participant terminates employment,
as the case may be, to the extent  authorized  by the  Committee or specified in
the 2000 Stock Option Plan. However, no

                                        8

 12



option may be exercised  after the tenth  anniversary of the date the option was
granted.  In the  case of the  optionee's  termination  of  employment  with the
Company for cause  ("Termination  for Cause"),  all rights under the  Optionee's
ISOs  and  NQOs  shall  expire  immediately  upon  the  effective  date  of  the
Termination for Cause.

      Under generally accepted accounting principles,  compensation expense will
generally  not be  recognized  with  respect  to the award of stock  options  to
employees, officers and directors of the Company and its subsidiaries.

      EFFECT OF A CHANGE IN  CONTROL.  In the event of a change in  control  (as
defined in the 2000 Stock Option Plan) of the Company,  each  outstanding  stock
option  grant will  immediately  become  fully  vested and  exercisable  for the
remaining  term of the option.  If in connection  with a change of control,  the
Company  is merged  into or  becomes a  subsidiary  of  another  corporation  or
otherwise disposes of substantially all its assets to another corporation and no
provisions  are made for the  continuance  or assumption of the Plan,  then such
options shall be canceled as of the date of the merger and the optionee shall be
paid the  difference  of the fair market  value of the options and the  exercise
price in cash.

      TERM OF THE PLAN. Subject to stockholder  approval,  the effective date of
the 2000 Stock  Option Plan is the date of its  approval by the Board on October
4, 2000. The 2000 Stock Option Plan will expire,  with respect to the ability to
grant  options,  on  the  tenth  anniversary  of  that  effective  date,  unless
terminated sooner by the Board.

      AMENDMENT  OF THE PLAN.  The 2000 Stock  Option  Plan  allows the Board to
amend the Plan in certain respects  without  stockholder  approval,  unless such
approval is required to comply with a tax law or regulatory requirement.

      CERTAIN FEDERAL INCOME TAX  CONSEQUENCES.  The following brief description
of the tax  consequences of stock option grants under the 2000 Stock Option Plan
is based on federal  income tax laws currently in effect and does not purport to
be a complete description of such federal income tax consequences.

      There are no federal income tax  consequences  either to an optionee or to
the Company upon the grant of an ISO or an NQO. On the exercise of an ISO during
employment  or within three months  thereafter,  the optionee will not recognize
any income and the Company will not be entitled to any  deduction,  although the
excess of the fair market  value of the shares on the date of exercise  over the
option price is includable in the optionee's alternative minimum taxable income,
which may give rise to  alternative  minimum  tax  liability  for the  optionee.
Generally,  if the optionee  disposes of shares acquired upon exercise of an ISO
within two years of the date of grant or one year of the date of  exercise,  the
optionee will recognize  ordinary income,  and the Company will be entitled to a
deduction,  equal to the  excess of the fair  market  value of the shares on the
date of exercise  over the option  price  (limited  generally to the gain on the
sale). The balance of any gain or loss will be treated as a capital gain or loss
to the  optionee.  If the shares are disposed of after the two-year and one-year
periods mentioned above, the Company will not be entitled to any deduction,  and
the entire gain or loss for the  optionee  will be treated as a capital  gain or
loss.

      On  exercise  of an NQO,  the excess of the  date-of-exercise  fair market
value of the  shares  acquired  over the  option  price  will be  taxable to the
optionee as ordinary  income and deductible by the Company.  The  disposition of
shares acquired upon the exercise of a NQO results in a capital gain or loss for
the optionee, but will have no tax consequences for the Company.

                                        9

 13



NEW PLAN BENEFITS

      Options were granted  under the 2000 Stock Option Plan on October 4, 2000,
subject  to  stockholder  approval  of the Plan,  as set forth in the  following
table. All of these options vest in four equal annual installments commencing on
the first anniversary of the date of grant and expire ten years from the date of
grant.




                                                         NUMBER OF                               DOLLAR VALUE OF
                                                      SHARES COVERED       EXERCISE PRICE           OPTIONS ON
NAME OF OPTIONEE                                        BY OPTIONS            PER SHARE         APRIL 30, 2001(2)
- -----------------                                   -------------------   -----------------    --------------------

                                                                                           
David T. Blair(1)................................         150,000               $4.625              $483,750
Michael P. Donovan(1)............................         120,000               $4.625              $387,000
All employees, including officers who                     200,000               $3.57               $856,000
   are not executive officer.....................
- ---------------------
(1)    The grants to Messrs. David Blair and Donovan are the only grants under the plan to executive officers to date.
(2)    Calculated based on the difference between the closing price of HealthExtras common stock on the Nasdaq National Market
       on April 30, 2001 and the exercise price of the options.


      The Company  anticipates that any additional  option grants will primarily
be made to officers,  employees and  independent  contractors,  as the Committee
deems  appropriate.  As of  the  date  of  this  proxy  statement,  no  specific
determinations have been made regarding any future grants under the Plan.

      THE BOARD OF DIRECTORS  RECOMMENDS THAT YOU VOTE "FOR" THE RATIFICATION OF
THE HEALTHEXTRAS, INC. 2000 STOCK OPTION PLAN. The Plan requires the approval by
a majority of the votes present or represented by proxy at the Annual Meeting.

                                       10

 14



- --------------------------------------------------------------------------------

                          PROPOSAL 3 -- APPROVAL OF THE
             HEALTHEXTRAS, INC. 2000 DIRECTORS' STOCK OPTION PROGRAM

- --------------------------------------------------------------------------------

      On June 7, 2000, the Board of Directors approved the Directors' 2000 Stock
Option Program subject to stockholder approval. The purpose of the Program is to
attract and retain  outstanding  directors  of the Company and to help align the
directors' interests with those of the Company's other stockholders.  Therefore,
the Company  requests  that  stockholders  approve the  HealthExtras,  Inc. 2000
Directors'  Stock Option Program.  Thomas L. Blair and Principal  Mutual Holding
Company,  which in the aggregate  beneficially  own  approximately  57.4% of the
outstanding  common stock have indicated they intend to vote to approve the 2000
Directors' Stock Option Program.

      The following  summary is a brief  description of the material features of
the 2000  Directors'  Stock  Option  Program.  The summary is  qualified  in its
entirety by reference to the Program, a copy of which is attached as Exhibit B.

SUMMARY OF THE PROGRAM

      TYPE OF STOCK OPTION GRANTS. Awards under the Program shall consist solely
of the grant of Non-Qualified Stock Options ("Director Options").

      ADMINISTRATION. The Company's Board of Directors may interpret the Program
and prescribe,  amend and rescind rules and regulations  relating to the Program
and make all determinations and decisions thereunder.

      PARTICIPANTS.  Only non-employee directors may participate in the Program.
The term "non-employee director" means a member of the Board of Directors who is
not a full-time employee of the Company or any of its subsidiaries.

      NUMBER OF SHARES OF COMMON  STOCK  AVAILABLE.  The  Company  has  reserved
200,000 shares of common stock for issuance under the Program in connection with
the exercise of options.  Shares of common stock  reserved under the Program may
come from either  authorized but unissued shares,  or reacquired  shares held by
the Company in its treasury.  If authorized but unissued or treasury  shares are
used to satisfy stock option exercises,  the number of shares  outstanding would
increase  and  would  have  a  dilutive  effect  on  the  holdings  of  existing
stockholders.  Any  shares  subject  to an option  which  expires  or  otherwise
terminates unexercised will again be available for issuance under the Program.

      STOCK OPTION GRANTS.  The exercise  price of each Director  Option will be
not less than 100% of the fair market  value of the common  stock on the date of
grant. Under generally accepted accounting principles, compensation expense will
generally  not be  recognized  with  respect  to the award of stock  options  to
directors of the Company and its subsidiaries.

      As of the date of the  adoption of the Program by the Board of  Directors,
each non-employee director was automatically granted,  without further action by
the Board of Directors,  a Director  Option to purchase 15,000 shares of Company
common stock,  subject to  stockholder  approval of the Program.  Subject to the
overall number of shares reserved for the Program,  new  non-employee  directors
elected to the Board of Directors after the adoption of the Program will also be
automatically granted a Director Option to purchase

                                       11

 15



15,000  shares at the time of  election  or  appointment.  Subsequent  grants of
Director  Options  for 5,000  shares of  Company  common  stock  will be granted
automatically,  without  further  action  by the  Board  of  Directors,  to each
non-employee director, who has been a director since the previous annual meeting
of stockholders,  on the day after each Annual Meeting of Stockholders,  so long
as shares remain available for grants under the Program.

      Under the Program,  an affiliate of a Director may be permitted to receive
Director Options in lieu of the Director. In addition, Directors may waive their
receipt of options under the Program.  In such cases,  those options will not be
granted under the Program and will remain  available  for future  grant.  Thomas
Blair  has  waived  his  right  to  receive  options.  Director  Options  become
exercisable  in full on the  first  anniversary  of the date of the grant of the
option.

      Based on the difference between the closing selling price of the Company's
common  stock on the Nasdaq  National  Market on April 30, 2001 and the exercise
price of the  options,  each option to purchase  15,000  shares of common  stock
granted on June 7, 2000, subject to stockholder  approval,  to Senator Brock and
Ms.  Anderson,  at an exercise price of $4.63 per share, has a value of $48,300.
In addition,  based on that same market  price on April 30, 2001,  the option to
purchase  15,000 shares  granted to Mr. Graefe on January 2, 2001 at an exercise
price of $3.56 per share has a value of $64,350.

      EXERCISE OF OPTIONS. The exercise price of Director Options is 100% of the
fair market value, as defined in the Program,  of the Company's  common stock on
the date of the grant.  The exercise price of an option may generally be paid in
cash, or its  equivalent  acceptable to the Company,  of the full purchase price
for the shares being purchased.

      Director  Options may be  exercised  during  periods  before and after the
optionee  terminates  his  service  to the  Company,  as the case may be, to the
extent authorized by the Program.  However,  no Director Option may be exercised
after  the  tenth  anniversary  of the date it was  granted.  In the case of the
optionee's  termination  of service for cause,  all rights under the  optionee's
Director  Option  shall  expire  immediately  upon  the  effective  date of such
termination.

      EFFECT OF A CHANGE IN  CONTROL.  In the event of a change in  control  (as
defined in the Program) of the Company,  each  outstanding  Director Option will
immediately  become fully vested and  exercisable  for the remaining term of the
option. If in connection with a change of control, the Company is merged into or
becomes  a  subsidiary  of  another   corporation   or  otherwise   disposes  of
substantially  all its assets to another  corporation and no provisions are made
for the  continuance  or  assumption  of the Plan,  then such  options  shall be
canceled  as of the  date of the  merger  and the  optionee  shall  be paid  the
difference  of the fair market  value of the options and the  exercise  price in
cash.

      TERM OF THE PLAN.  The Board of  Directors  adopted the Program on June 7,
2000,  subject to approval by the stockholders of the Company at the 2001 Annual
Meeting of  Stockholders.  The Program will expire on the tenth  anniversary  of
that June 7 effective date, unless terminated sooner by the Board.

      AMENDMENT OF THE PLAN.  The Program  allows the Board to amend the Plan in
certain respects without stockholder approval,  unless such approval is required
to comply with a tax law or regulatory requirement.


                                       12

 16



      CERTAIN FEDERAL INCOME TAX  CONSEQUENCES.  The following brief description
of the tax  consequences  of stock  option  grants under the Program is based on
federal  income  tax laws  currently  in  effect  and does not  purport  to be a
complete description of such federal income tax consequences.

      There are no federal income tax consequences  either to the optionee or to
the  Company  upon the grant of a Director  Option.  On  exercise  of a Director
Option,  the  excess of the  date-of-exercise  fair  market  value of the shares
acquired  over the option  price will  generally  be taxable to the  optionee as
ordinary  income  and  deductible  by the  Company.  The  disposition  of shares
acquired  upon the  exercise  of a Director  Option will  generally  result in a
capital gain or loss for the optionee, but will have no tax consequences for the
Company.

      THE BOARD OF DIRECTORS  RECOMMENDS THAT YOU VOTE "FOR" THE RATIFICATION OF
THE  HEALTHEXTRAS,  INC.  2000  DIRECTORS'  STOCK  OPTION  PROGRAM.  The Program
requires the approval by a majority of the votes present or represented by proxy
at the Annual Meeting.

- --------------------------------------------------------------------------------

                PROPOSAL 4 -- RATIFICATION OF THE APPOINTMENT OF
                             INDEPENDENT ACCOUNTANTS

- --------------------------------------------------------------------------------

      The Board of Directors has appointed  PricewaterhouseCoopers LLP to be its
independent accountants for the 2001 fiscal year, subject to the ratification by
stockholders.  A representative of PricewaterhouseCoopers  LLP is expected to be
present  at  the  annual  meeting  to  respond  to  appropriate  questions  from
stockholders  and will have the opportunity to make a statement should he or she
desire to do so.

      If the  ratification of the appointment of the independent  accountants is
not  approved  by a  majority  of the votes cast by  stockholders  at the annual
meeting,  other  independent  accountants  will be  considered  by the  Board of
Directors.  THE BOARD OF DIRECTORS  RECOMMENDS THAT  STOCKHOLDERS VOTE "FOR" THE
RATIFICATION  OF THE  APPOINTMENT OF  PRICEWATERHOUSECOOPERS  LLP AS INDEPENDENT
ACCOUNTANTS.

AUDIT FEES

      The aggregate fees the Company paid to PricewaterhouseCoopers  LLP for the
annual audit and for the review of the Company's Form 10-Q quarterly reports for
the year ended December 31, 2000 totaled $79,000.

ALL OTHER FEES

      The aggregate fees the Company paid to PricewaterhouseCoopers  LLP for all
other non-audit services,  including fees for tax-related  services for the year
2000 totaled $19,000.  The Audit Committee believes that the non-audit fees paid
to  PricewaterhouseCoopers   LLP  are  compatible  with   PricewaterhouseCoopers
maintaining its independence with respect to the Company.



                                       13

 17



- --------------------------------------------------------------------------------

                                  OTHER MATTERS

- --------------------------------------------------------------------------------

      The Board of  Directors  knows of no other  matters  that are likely to be
brought  before the annual  meeting.  If any other  matters  should be  properly
brought before the meeting,  it is the intention of the persons named as proxies
on the enclosed proxy card to vote, or otherwise  act, in accordance  with their
judgment on such matters.


- --------------------------------------------------------------------------------

                             EXECUTIVE COMPENSATION

- --------------------------------------------------------------------------------


SUMMARY COMPENSATION TABLE

      The following table sets forth the cash and non-cash  compensation paid to
or earned by the Chief  Executive  Officer  during 2000 and the other  executive
officers of the Company as of December 31, 2000 who received  more than $100,000
during 2000.



                                                                                LONG-TERM
                                                                              COMPENSATION
                                                                        -------------------------
                                       ANNUAL COMPENSATION                       AWARDS
                          --------------------------------------------- -------------------------
                                                           OTHER         RESTRICTED    SECURITIES
                                                           ANNUAL          STOCK      UNDERLYING      ALL OTHER
        NAME AND           FISCAL  SALARY     BONUS      COMPENSATION      AWARDS       OPTIONS      COMPENSATION
  PRINCIPAL POSITIONS      YEAR      ($)       ($)         ($)(1)         ($)(2)          (#)           ($)(3)
- ------------------------  ------  ---------- --------  ---------------  -----------  ------------ ----------------
                                                                                   
David T. Blair..........   2000   $ 165,000  $    --       $20,000        $     --       500,000        $8,900
                           1999     111,183   15,300            --              --     1,500,000         5,500

Michael P. Donovan......   2000     210,000       --            --              --       400,000          --
                           1999     174,500       --            --         301,334       600,000          --


Marshall J. Coleman.....   2000     192,000       --            --              --        50,000          --
- ----------------------------------
(1)    Does not include the aggregate amount of perquisites and other personal benefits, which were less than 10% of the total
       annual salary and bonus reported and $50,000.
(2)    Represents the total value of an award of rights to receive the equivalent of 266,667 shares of common stock of HealthExtras
       which was granted to Mr. Donovan in February 1999 by a predecessor entity. The rights vest over a four-year period commencing
       March 1, 1999. At December 31, 2000, the value of the unvested portion of the restricted stock award was $466,784.50.
(3)    Represents for 2000, matching 401k contribution of $8,900 for Mr. Blair.









                                                        14

 18



OPTION GRANTS IN LAST FISCAL YEAR

      The following table provides information  regarding stock option grants to
Messrs.  Blair, Donovan and Coleman during the year ended December 31, 2000. The
options  included in the table below which are  identified  as granted under the
2000 Stock Option Plan to Messrs.  David Blair and Donovan are also  included in
the disclosure under "Proposal 2 - Approval of the HealthExtras, Inc. 2000 Stock
Option Plan."



                                                                                          POTENTIAL REALIZABLE VALUE
                               NUMBER OF     % OF TOTAL                                     AT ASSUMED ANNUAL RATES
                               SECURITIES      OPTIONS                                     STOCK PRICE APPRECIATION
                               UNDERLYING    GRANTED TO                                       FOR OPTION TERMS(2)
                                OPTIONS      EMPLOYEES IN   EXERCISE PRICE  EXPIRATION   ---------------------------
NAME                          GRANTED (1)    FISCAL YEAR      PER SHARE        DATE            5%             10%
- ------                        ------------  -------------  --------------  -----------   -----------   -------------
                                                                                        
David T. Blair..............   500,000(3)        34%           $4.625          2010         $475,000      $2,034,000

Michael P. Donovan..........   400,000(4)        27%           $4.625          2010         $380,000      $1,627,000

Marshall J. Coleman.........    50,000(5)         3%           $4.625          2010         $ 46,000      $  193,000

- ------------------------------------
(1)      All of the options granted vest in four equal annual installments beginning on the first anniversary of the date of grant.
(2)      As of December 31, 2000, the exercise price of these options was in excess of the market price of the underlying common
         stock. The dollar gains under these columns result from calculations  required by the Securities and Exchange  Commission's
         rules and are not intended to forecast future price  appreciation for  HealthExtras'  common stock. It is important to note
         that options have value only if the stock price  increases above the exercise price shown in the table during the effective
         option period.
(3)      Options to purchase 350,000 of these shares were granted under the 1999 Stock Option Plan on June 7, 2000 and expire on
         June 7, 2010;  options to purchase  150,000 of these  shares were  granted  under the 2000 Stock  Option  Plan,  subject to
         stockholder approval of that plan, on October 4, 2000 and expire on October 4, 2010.
(4)      Options to purchase 280,000 of these shares were granted under the 1999 Stock Option Plan on June 7, 2000 and expire on
         June 7, 2010;  options to purchase  120,000 of these  shares were  granted  under the 2000 Stock  Option  Plan,  subject to
         stockholder approval of that plan, on October 4, 2000 and expire on October 4, 2010.
(5)      These options were granted under the 1999 Stock Option Plan on June 7, 2000 and expire on June 7, 2010.



OPTION VALUE AT FISCAL YEAR END

      The following  table  provides  information  regarding  unexercised  stock
options for Messrs.  Blair, Donovan and Coleman as of December 31, 2000. Messrs.
Blair,  Donovan and Coleman did not exercise any stock  options  during the year
ended December 31, 2000.



                                                 NUMBER OF SECURITIES               VALUE OF UNEXERCISED IN-THE-
                                                UNDERLYING UNEXERCISED                 MONEY OPTIONS AT FISCAL
                                              OPTIONS AT FISCAL YEAR-END                      YEAR-END
                                                          (#)                                  ($)(1)
                                           ---------------------------------      ---------------------------------
NAME                                        EXERCISABLE      UNEXERCISABLE         EXERCISABLE      UNEXERCISABLE
- -------                                    -------------   -----------------      -------------   -----------------
                                                                                             
David T. Blair.........................          375,000        1,625,000              --                --
Michael P. Donovan.....................          150,000          850,000              --                --
Marshall J. Coleman....................           75,000          275,000              --                --

- --------------------------------
(1)      None of the options were in the money as of December 31, 2000.





                                       15

 19



EMPLOYMENT AGREEMENTS

      HealthExtras  has executed  employment  agreements with David T. Blair and
Michael P. Donovan,  both of which were  effective  January 1, 2000. The Company
also had an employment  agreement with Mr. Coleman, but it has been rescinded in
connection  with his becoming a  consultant  to the Company  after  December 31,
2000.

      The employment agreements, which are substantially similar for each of the
executives, except for a bonus arrangement for Mr. Blair, provide for three-year
terms and  automatically  renew for an  additional  two years unless a notice of
non-renewal is given six months prior to the  expiration  date. Mr. Blair's base
salary, pursuant to his employment agreement, is $165,000 per year. In addition,
Mr.  Blair is entitled to a bonus equal to one percent of  HealthExtras'  annual
after-tax  profits.  Mr.  Donovan's  base  salary,  pursuant  to his  employment
agreement,  is $210,000  per year.  Base salary may be increased by the Board of
Directors,  in the case of Mr. David Blair, and by the Chief Executive  Officer,
in the  case  of Mr.  Donovan.  In  addition  to  base  salary,  the  employment
agreements  provide for, among other things,  participation by the executives in
employee  benefit  plans,  an  automobile  allowance  and other fringe  benefits
applicable to executive  personnel  and  reimbursement  of  reasonable  expenses
incurred in promoting our business.

      Upon  an  executive's  termination  for  cause,  or  upon  an  executive's
voluntary   resignation,   that  executive   shall  be  entitled  only  to  such
compensation  and  benefits  as  shall  have  accrued  through  the  date of the
executive's termination or resignation, as the case may be. In the event that an
executive  is   terminated   for  any  reason  other  than  cause  or  voluntary
resignation,  including  termination  by  reason  of death or  disability,  that
executive  shall receive  payments  under the  employment  agreement due for the
remaining term of the employment agreement, provided that such payment shall not
be  less  than  the  payment  due for a 12  month  period.  Upon an  executive's
voluntary resignation or termination for cause during the term of the agreement,
each employment agreement provides that, for a period of two years from the date
of  termination,  the executive  will not compete  directly or  indirectly  with
HealthExtras' business, nor will the executive solicit or contract with entities
contracting with HealthExtras.


                                       16

 20



- --------------------------------------------------------------------------------

      THE  REPORT  OF THE  COMPENSATION  COMMITTEE,  THE  REPORT  OF  THE  AUDIT
COMMITTEE  AND THE STOCK  PERFORMANCE  GRAPH SET FORTH BELOW SHALL NOT BE DEEMED
INCORPORATED BY REFERENCE BY ANY GENERAL  STATEMENT  INCORPORATING  BY REFERENCE
THIS PROXY  STATEMENT  INTO ANY FILING UNDER THE  SECURITIES ACT OF 1933, OR THE
SECURITIES  EXCHANGE  ACT  OF  1934,  EXCEPT  TO THE  EXTENT  THAT  THE  COMPANY
SPECIFICALLY INCORPORATES THIS INFORMATION BY REFERENCE, AND SHALL NOT OTHERWISE
BE DEEMED FILED UNDER THOSE ACTS.

- --------------------------------------------------------------------------------


- --------------------------------------------------------------------------------

                      REPORT OF THE COMPENSATION COMMITTEE

- --------------------------------------------------------------------------------

      The Compensation Committee of the Board of Directors, which is composed of
three  directors  who are not  employees  of the  Company,  is  responsible  for
establishing  and  implementing   policies  governing  executive   compensation.
Furthermore,  the Committee  evaluates the performance of executive officers and
approves appropriate levels of compensation. The Compensation Committee may also
be advised by external  compensation  consultants,  and may receive reports from
management.

      The  Committee  believes  that  compensation  policy  should  reflect both
executives'  management  skills as well as Company  performance  and shareholder
returns. To this end, the following goals underlie the Committee's policies:

      To attract and retain key executives who possess the management skills and
experience vital to the long-term success of the Company.

      To provide  compensation that is competitive and consistent with executive
compensation levels found in similar companies.

      To motivate executives to enhance long-term  shareholder value by building
their ownership in the Company.

      To make  the  compensation  program  an  integral  part  of the  Company's
long-term planning and management process.

CASH COMPENSATION

      The Company's cash  compensation  policy for its executive  officers is to
provide compensation  consisting of a base annual salary that does not fluctuate
and a cash bonus opportunity for the chief executive officer as specified in his
employment  agreement  based on annual  financial  performance  by the  Company.
Overall,  it was the  Compensation  Committee's  intent that the salaries of the
Company's   officers  be  competitive   with  those  of  executives   with  like
responsibilities  in  companies  of  similar  size and  industry  grouping.  The
executive  officers'  base  salaries were  determined  in this manner,  and have
remained unchanged from the levels established in 2000. In addition,  no bonuses
were paid to  executive  officers  during 2000.  The Company  also  provides its
executive   officers  with  a  car  allowance  and  provides  benefits  under  a
split-dollar life insurance program.


                                       17

 21



LONG-TERM INCENTIVE COMPENSATION

      Long-term  incentive  compensation  is in the form of the Company's  stock
option plans, which are designed to align the executive's incentive compensation
more directly with  stockholder  value by linking  compensation to the long-term
performance of the Company's stock.  Long-term  compensation is also designed to
encourage  executives to make career commitments to the Company.  The size of an
executive's  stock option award is based upon  management's and the Compensation
Committee's  subjective  evaluation of the contribution an executive can and has
made to overall  performance  of the Company and the number of shares  available
for award under the stock option plans.

      In 2000, the Company engaged an outside  consultant to compare and comment
upon the  Company's  stock  option  policy in light of  prevailing  practices at
companies of similar  size,  industry  grouping and levels of  performance.  The
Company's option policies,  and the grants made to executive  officers and other
employees during the year,  reflect the application of that study as well as the
judgment and experience of the Committee members.

2000 CHIEF EXECUTIVE OFFICER COMPENSATION

      The compensation of David T. Blair,  Chief Executive Officer and Director,
is  determined  by the process  described  above and,  with the exception of the
bonus  arrangement in Mr.  Blair's  employment  agreement,  consists of the same
components  as  those  of  the  other   executive   officers  in  the  executive
compensation  table,  namely  base  salary,  car  allowance,  split-dollar  life
insurance, stock options, and various fringe benefits.

      Mr. Blair's base compensation increased from $110,000 to $165,000 per year
from 1999 to 2000,  commensurate with his efforts and the Company's performance,
and in 2000 Mr. Blair did not receive a bonus. In addition, during the year 2000
Mr. Blair received  500,000 options to purchase  shares of the Company's  common
stock, which will vest in equal increments over the next four years.

              THE COMPENSATION COMMITTEE OF THE BOARD OF DIRECTORS
                              OF HEALTHEXTRAS, INC.

                                Bette B. Anderson
                                William E. Brock
                                Edward S. Civera


                                       18

 22



- --------------------------------------------------------------------------------

                                PERFORMANCE GRAPH

- --------------------------------------------------------------------------------

      The following graph compares the performance of the Company's common stock
with the Nasdaq Stock Market (U.S.  Companies) Index and the Russell 2000 Index.
All  indices  shown in the graph have been reset to a base of 100 as of December
14, 1999, the first day of trading in the Company's  common stock, and assume an
investment of $100 on that date.  The Company has not paid cash dividends on its
common stock.

                               COMPARATIVE RETURNS
                 HEALTHEXTRAS, INC., THE NASDAQ MARKET INDEX AND
                             THE RUSSELL 2000 INDEX

                                [GRAPHIC OMITTED]



                                         SUMMARY

                               12/14/99      12/31/99     12/31/00    4/30/01
                              -----------   -----------  ---------- ----------
HealthExtras, Inc.             $100.00       $133.33       $ 38.88    $ 87.22
Nasdaq Stock Market Index      $100.00       $113.93       $ 69.17    $ 59.25
Russell 2000 Index             $100.00       $109.18       $105.89    $106.74

NOTES:
 A.    The lines represent the index levels as of the dates set forth.
 B.    If a specified date is not a trading day, the preceding trading day is
       used.
 C.    The index level for all series was set to $100.00 on 12/14/99, the first
       day of trading for HealthExtras, Inc. common stock.  The common stock
       closed at $9 per share on that date.



                                       19

 23



- --------------------------------------------------------------------------------

                             AUDIT COMMITTEE REPORT

- --------------------------------------------------------------------------------

      The Audit Committee of the Board of Directors is responsible for assisting
the Board in  fulfilling  its  responsibility  to the  stockholders  relating to
corporate  accounting,  reporting practices and the quality and integrity of the
financial reports of the Company.  Additionally, the Audit Committee selects the
auditors  and reviews  their  independence  and their  annual  audit.  The Audit
Committee is comprised of three directors, each of whom is independent under the
Nasdaq National  Market's  listing  standards.  The Audit Committee acts under a
written charter  adopted by the Board of Directors,  a copy of which is attached
to this proxy statement as Exhibit C.

      The Audit Committee reviewed and discussed the annual financial statements
with  management  and the  independent  accountants.  As  part of this  process,
management represented to the Audit Committee that the financial statements were
prepared in accordance with generally accepted accounting principles.  The Audit
Committee also received and reviewed  written  disclosures and a letter from the
accountants concerning their independence as required under applicable standards
for  auditors  of public  companies.  The  Audit  Committee  discussed  with the
accountants the contents of such materials,  the  accountants'  independence and
the additional  matters  required under Statement on Auditing  Standards No. 61.
Based on such review and discussion,  the Audit Committee  recommended  that the
Board of Directors include the audited consolidated  financial statements in the
Company's  Annual  Report on Form 10-K for the year ended  December 31, 2000 for
filing with the Securities and Exchange Commission.

                                Bette B. Anderson
                                William E. Brock
                                Edward S. Civera

- --------------------------------------------------------------------------------

                                 STOCK OWNERSHIP

- --------------------------------------------------------------------------------

      The following  table provides  information  as of April 25, 2001,  derived
from  beneficial  ownership  reports  filed  with the SEC and  furnished  to the
Company, about the shares of HealthExtras common stock that may be considered to
be owned by each beneficial  owner of more than 5% of the Company's  outstanding
common stock,  by each director or nominee for director of the Company,  by each
of the named executive officers in the executive  compensation table, and by all
directors and  executive  officers of the Company as a group.  Unless  otherwise
indicated,  each of the  named  individuals  has  sole  voting  power  and  sole
investment  power with respect to the shares shown,  and the business address of
such person is  HealthExtras,  Inc.,  2273  Research  Boulevard,  Second  Floor,
Rockville, Maryland 20850.


                                       20

 24



                                                                                                    PERCENT OF
                                                                           NUMBER OF               COMMON STOCK
NAME                                                                     SHARES OWNED               OUTSTANDING
- -------                                                                -----------------        -------------------

                                                                                                  
Principal Mutual Holding Company(1)................................            8,840,000                30.3%
Thomas L. Blair(2).................................................            7,929,700                27.1%
BCE Emergis Corporation(2,3).......................................            4,330,000                14.8%
Health Partners(4).................................................            4,140,000                14.2%
David T. Blair(5)..................................................               36,000                  *
Marshall J. Coleman(6).............................................              100,000                  *
Michael P. Donovan(7)..............................................              133,300                  *
Bette B. Anderson(8)...............................................               10,000                  *
William E. Brock(8)................................................                   --                  --
Edward S. Civera...................................................                   --                  --
Thomas J. Graf(2,9)................................................               10,000                  *
Frederick H. Graefe(10)............................................                  400                  *
Julia M. Lawler(2,9)...............................................                   --                  --
Karen E. Shaff(2,9)................................................                2,000                  *
All directors and executive officers as a group
   (10 persons)(11)................................................            8,121,400                27.8%

- -----------------------------------------
*Less than 1% of outstanding shares.
(1)    Thomas  J.  Graf,  Julia  M.  Lawler  and  Karen E. Shaff,  directors  of
       HealthExtras,  are employed by  Principal  Mutual or an affiliate of that
       Company.  The address of Principal Mutual is 711 High Street, Des Moines,
       Iowa 50392.
(2)    Thomas L.  Blair and his wife may be deemed the  beneficial  owners of an
       aggregate of 7,929,700  shares of common stock. Of the total shares,  Mr.
       Blair has sole  power to vote and to  invest  4,154,700  shares  and Mrs.
       Blair has sole power to vote and to invest  3,775,000  shares.  Mr. Blair
       has granted,  subject to certain change in control provisions,  an option
       to BCE Emergis  Corporation,  formerly United Payors & United  Providers,
       which is now an indirect,  wholly owned subsidiary of BCE Emergis,  Inc.,
       to  purchase  prior to  October  1, 2003 a total of  4,330,000  shares of
       HealthExtras common stock for an aggregate exercise price of $4 million.
(3)    The  business  address  for  BCE  Emergis  Corporation  is  2273 Research
       Boulevard,  Fourth Floor,  Rockville,  Maryland 20850.
(4)    A Schedule 13D Report was filed on December  22, 1999 by Health Partners,
       Capital Z Financial  Services Fund II, L.P., ("Fund II"), which serves as
       general partner of Health  Partners,  Capital Z Partners,  L.P., which is
       the general  partner of Fund II, and Capital Z Partners,  Ltd.,  which is
       the general  partner of Capital Z Partners,  L.P.  That Schedule 13D also
       reports  that Steven M.  Gluckstern,  who is  Chairman of the Board,  and
       Robert  Spass,  who is the  Deputy  Chairman  of the  Board of  Capital Z
       Partners,  Ltd., may be deemed to be the beneficial  owners of the shares
       held by Health  Partners and that Messrs.  Gluckstern  and Spass disclaim
       any such beneficial  ownership.  The business address for Health Partners
       is 54 Thompson Street, New York, New York 10012.
(5)    Does not include options to purchase 375,000 shares of common stock at an
       exercise  price of $13.20  per share  which are  exercisable  and  87,500
       shares of common stock at an exercise price of $4.625 which become vested
       on June 7, 2001.
(6)    Does not include  options to purchase 75,000 shares of common stock at an
       exercise price of $13.20 per share which are  exercisable  and options to
       purchase  12,500  shares of common  stock at an exercise  price of $4.625
       which become vested on June 7, 2001.
(7)    Does not include options to purchase 300,000 shares of common stock at an
       exercise  price of $13.20  per share  which are  exercisable  and  70,000
       shares of common stock at an exercise price of $4.625 which become vested
       on June 7, 2001.
(8)    Does not  include  options  to  purchase  15,000  shares of common  stock
       granted on June 7, 2000 to each of Ms.  Anderson  and Mr. Brock under the
       2000 Directors' Option Program,  subject to stockholder  approval of that
       program, which become vested on June 7, 2001.
(9)    Mr. Graf, Ms. Lawler and Ms. Shaff disclaim any beneficial ownership with
       respect to the shares beneficially owned by Principal Mutual.
(10)   Does not  include  options  to  purchase  15,000  shares of common  stock
       granted on January 2, 2001 to Mr. Graefe under the 2000 Directors' Option
       Program,  subject to stockholder  approval of that program,  which become
       vested on January 2, 2002.
(11)   Does not include the shares beneficially owned by Principal Mutual.

                                       21

 25



- --------------------------------------------------------------------------------

             SECTION 16(A) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

- --------------------------------------------------------------------------------

      Section  16(a) of the  Securities  Exchange  Act  requires  the  Company's
executive  officers  and  directors,  and  persons  who own  more  than 10% of a
registered  class  of the  Company's  equity  securities,  to  file  reports  of
ownership and changes in ownership with the SEC. Executive  officers,  directors
and greater than 10%  stockholders are required by SEC regulation to furnish the
Company with copies of all Section 16(a) forms they file.

      Based solely on a review of copies of such reports of ownership  furnished
to the Company,  or written  representations  that no forms were necessary,  the
Company believes that as of April 25, 2001 its executive officers, directors and
greater than 10% beneficial  owners are in compliance with all applicable filing
requirements. David Blair and Michael Donovan will file Form 4 reports regarding
the receipt of stock options upon stockholder  approval of the 2000 Stock Option
Plan.

- --------------------------------------------------------------------------------

                              CERTAIN TRANSACTIONS

- --------------------------------------------------------------------------------

      The following are transactions  involving Thomas L. Blair, the Chairman of
the Board,  including transactions prior to April 2000 involving United Payors &
United  Providers,  which became a subsidiary  of BCE Emergis,  Inc. on or about
March 28,  2000,  and the  Company.  Mr.  Blair was the Chairman of the Board of
Directors,  Co-Chief  Executive  Officer and beneficial owner of an aggregate of
approximately  38.2% of United Payors & United  Providers  common stock prior to
its acquisition by BCE Emergis.

      Effective  January 1, 1999,  the Company  entered into an  agreement  with
United  Payors & United  Providers,  whereby  United  Payors & United  Providers
provided  administrative  services  for the Company and was  reimbursed  for the
costs  incurred.  The amount  paid by the  Company  for such  services  was $1.2
million,  for the year ended December 31, 2000. Under a revised  agreement dated
December 22, 1999,  services to be provided by United Payors & United  Providers
subsequent  to March 31, 2000,  are limited  primarily  to services  relating to
information technology and communications and are paid on a cost plus fee basis.
The amount paid for these services under the revised  agreement was $829,000 for
the year ended December 31, 2000.

      In addition,  The Company  entered into an  agreement  dated  December 22,
1999,  to lease  office space under a  non-cancelable  sublease  agreement  with
United Payors & United  Providers.  The sublease  agreement  provides for annual
escalations and for the payment by the Company of its proportionate share of the
increase in the costs of operating the building. Rent expense for the year ended
December 31, 2000, was $363,600.

      As of December 31, 1999,  the Company owned 40,150 shares of common stock,
or 0.2% of the outstanding  common stock,  of United Payors & United  Providers.
All of  these  shares  were  sold  in  March  2000  for  aggregate  proceeds  of
$1,084,050, resulting in a gain of $551,735.

      During  2000,  the Company  entered  into a joint  venture  with  Southern
Aircraft Leasing Corporation, owned by the Chairman of the Board of the Company,
whereby the Company invested $988,500 for a fractional interest of approximately
45% in two aircraft used for corporate business purposes. For corporate business
purposes,  the Company  also  utilizes  the  services  of an  aircraft  owned by
Southern Aircraft Leasing Corporation. For the year ended December 31, 2000, the
Company paid $109,575 for utilizing the services of this aircraft.

                                       22

 26



- --------------------------------------------------------------------------------

                                  MISCELLANEOUS

- --------------------------------------------------------------------------------

      The Company will pay the cost of this proxy solicitation. The Company will
reimburse  brokerage  firms and other  custodians,  nominees and fiduciaries for
reasonable  expenses  incurred  by  them  in  sending  proxy  materials  to  the
beneficial  owners of  HealthExtras  common  stock.  In addition  to  soliciting
proxies by mail,  directors,  officers and regular  employees of the Company may
solicit proxies  personally or by telephone.  None of these persons will receive
additional compensation for these activities.  The Company has retained Reagan &
Associates to assist in soliciting proxies for a fee of $4,000 plus expenses.

      The  Company's   Annual  Report  to   Stockholders   has  been  mailed  to
stockholders  of record  as of the close of  business  on April  25,  2001.  Any
stockholder  who has not received a copy of the Annual  Report may obtain a copy
by writing  to the  Secretary  of the  Company.  The Annual  Report is not to be
treated  as  part  of  the  proxy  solicitation   material  or  as  having  been
incorporated herein by reference.

      A copy of the Company's  Form 10-K (without  Exhibits) for the fiscal year
ended December 31, 2000, as filed with the  Securities and Exchange  Commission,
will be furnished  without charge to stockholders of record upon written request
to Corporate  Secretary,  HealthExtras,  Inc., 2273 Research  Boulevard,  Second
Floor, Rockville, Maryland 20850.

      Proposals that  stockholders  seek to have included in the proxy statement
for the Company's  next annual  meeting must be received by the Company no later
than January 10, 2002. Any such proposals will be subject to the requirements of
the proxy rules adopted by the Securities and Exchange Commission.

      The Bylaws of the Company provide an advance notice  procedure for certain
business to be brought before an annual  meeting.  In order for a stockholder to
properly bring business before an annual meeting,  the stockholder  must deliver
written  notice to the  Secretary  of the  Company  at the  principal  executive
offices of the Company not less than 90 days  before the time  originally  fixed
for such meeting; provided,  however, that in the event that less than 100 days'
notice or prior public disclosure of the date of the meeting is given or made to
stockholders,  notice by the stockholder to be timely must be received not later
than the close of  business  on the tenth day  following  the day on which  such
notice of the date of the annual  meeting was mailed or such  public  disclosure
was made. In order for the notice of a stockholder proposal for consideration at
the Company's  2002 Annual  Meeting of  Stockholders  to be timely,  the Company
would have to receive  such  notice no later  than  March 7, 2002  assuming  the
Annual  Meeting is held on June 5, 2002 and that the  Company  provides at least
100 days' notice or public  disclosure  of the date of the  meeting.  The notice
must include the stockholder's name and address,  as it appears on the Company's
record of stockholders, a brief description of the proposed business, the reason
for  conducting  such  business at the annual  meeting,  the class and number of
shares  of the  Company's  Common  Stock  that  are  beneficially  owned by such
stockholder  and any  material  interest  of such  stockholder  in the  proposed
business. In the case of nominations to the Board, certain information regarding
the nominee must be provided.




                                       23

 27



                                                                       EXHIBIT A


                               HealthExtras, Inc.

                             2000 STOCK OPTION PLAN
                             ----------------------

1.  PURPOSE OF THE PLAN AND TYPES OF AWARDS
- -------------------------------------------

HealthExtras, Inc., a Delaware corporation, intends for the HealthExtras,
Inc. 2000 Stock Option Plan (the "Plan") to provide additional incentive to
certain valued and trusted officers, employees, and other individuals who
perform services for HealthExtras, Inc. and its subsidiaries or other affiliates
(HealthExtras, Inc. and/or its subsidiaries and other affiliates, as the context
may require, is/are referred to herein as the "Company"), by encouraging them to
acquire shares of common stock of the Company (the "Stock") through options to
purchase Stock granted pursuant to the Plan ("Options"), thereby increasing each
individual's proprietary interest in the business of the Company and providing
them with an increased personal interest in the continued success and progress
of the Company, the result of which will promote both the interests of the
Company and its shareholders.

The Committee (as described below) will grant Options under the Plan either
intended to qualify as incentive stock options ("ISOs") within the meaning of
Section 422 of the Internal Revenue Code of 1986, as amended (the "Code"), or
non-qualified options ("NQOs"). Each individual granted an Option (an
"Optionee") under the Plan shall enter into an agreement with the Company (an
"Option Agreement") setting forth the terms and conditions of the Option, as
determined in accordance with the Plan.

2.  ADMINISTRATION OF PLAN
- --------------------------

A committee of the Board of Directors of the Company (the "Committee"),
composed of two (2) or more members of the Board of Directors of the Company
(the "Board of Directors") who shall be appointed from time to time by the Board
of Directors, shall administer this Plan. The Committee shall have the sole and
absolute power:

a.  subject to the provisions of the Plan, to determine the terms and
    conditions of all Options; to construe and interpret the Plan and any Option
    Agreement; to determine the time or times an Option may be exercised, the
    number of shares as to which an Option may be exercised at any one time,
    and when an Option may terminate; to establish, amend and revoke rules and
    regulations relating to the Plan and its administration; and to correct any
    defect, supply any omission, or reconcile any inconsistency in the Plan, or
    in any Option Agreement, in a manner and to the extent it shall deem
    necessary, all of which determinations and interpretations made by the
    Committee shall be conclusive and binding on all Optionees, any other
    holders of Options and on their legal representatives and beneficiaries;

b.  to determine all questions of policy and expediency that may arise in
    the administration of the Plan and generally exercise such powers and
    perform such acts as are deemed necessary or expedient to promote the best
    interests of the Company; and




 28


c.  except to the extent prohibited by, or impermissible in order to obtain
    treatment desired by the Committee under, applicable law or rule, to
    allocate or delegate all or any portion of its powers and responsibilities
    to any one or more of its members or to any person(s) selected by it,
    subject to revocation or modification by the Committee of such allocation or
    delegation.

3.  SHARES SUBJECT TO THE PLAN
- ------------------------------

Subject to the provisions of Paragraph 13 of the Plan, the Stock which may
be issued pursuant to Options granted under the Plan shall not exceed in the
aggregate 1,000,000 shares. If any Options granted under the Plan terminate,
expire or are surrendered without having been exercised in full, the number of
shares of Stock not purchased under such Options shall be available again for
the purpose of the Plan.

4.  PERSONS ELIGIBLE FOR OPTIONS
- --------------------------------

a.  All officers, employees, directors and independent contractors of the
    Company shall be eligible to receive Options under the Plan. The Committee,
    or the Board, shall determine the individuals to whom Options shall be
    granted, the time or times such Options shall be granted, the type of Option
    to be granted, the number of shares to be subject to each Option, the times
    when each Option may be exercised, and any other terms and conditions
    associated with the Option. The Committee may grant an employee ISOs or NQOs
    or both under the Plan.

b.  With respect to the granting of ISOs only, no ISO will be granted to an
    employee, and an attempted grant of such an ISO will be void, if the
    aggregate Fair Market Value Per Share (as defined below), determined by the
    Committee at the time an ISO is granted, of the Stock with respect to which
    the ISO and previously granted ISOs are exercisable for the first time by
    such employee during any calendar year (under all such plans of the Company)
    exceeds $100,000.00 or such other amount as may be specified in Section 422
    (d) of the Code.

5.  PURCHASE PRICE
- ------------------

The purchase price of each share of Stock covered by each ISO shall not be
less than one hundred percent (100%) of the Fair Market Value Per Share (as
defined below) of the Stock on the date the ISO is granted; provided, however,
if when an ISO is granted the Optionee receiving the ISO owns, or will be
considered to own by reason of Section 424(d) of the Code, more than ten percent
(10%) of the total combined voting power of all classes of stock of the Company,
the purchase price of the Stock covered by such ISO shall not be less than one
hundred and ten percent (110%) of the Fair Market Value Per Share of the Stock
on the date the ISO is granted. The purchase price of each share of Stock
covered by each NQO shall be set from time to time by the Committee; provided,
however, that the Committee shall set the purchase price for each share of Stock
covered by an Option at the time of the grant of the Option.

For  purposes  of this Plan,  "Fair  Market  Value Per Share" of the Stock shall
mean:  (i) if the Stock is not publicly  traded,  the amount  determined  by the
Committee  in good  faith on the date of the  grant of the  Option;  (ii) if the
Stock is traded only otherwise than on a securities exchange and is not reported


                                       A-2


 29


on The Nasdaq  National Market  ("Nasdaq"),  the closing quoted selling price of
the  Stock on the  date of  grant  of the  Option  as  quoted  in "pink  sheets"
published by the National Daily Quotation  Bureau;  (iii) if the Stock is traded
only  otherwise  than on a securities  exchange  and is reported on Nasdaq,  the
closing  Nasdaq  reported  sales  price of the Stock on the date of grant of the
Option, as reported in the Wall Street Journal; or (iv) if the Stock is admitted
to trading on a securities  exchange,  the closing  quoted  selling price of the
Stock on the  date of  grant  of the  Option,  as  reported  in the Wall  Street
Journal.

6.  DURATION OF OPTIONS
- -----------------------

a.  Non-Qualified Options

    TERMINATION OF EMPLOYMENT OR SERVICE (GENERAL). Unless otherwise determined
    by the Committee, upon the termination of an Optionee's employment or other
    service for any reason other than retirement, disability or death, or
    Termination for Cause, the Optionee may exercise only those NQOs that were
    immediately exercisable by the Optionee at the date of such termination and
    only for a period of three (3) months following the date of such
    termination, or, if sooner, until the expiration of the term of the NQOs.

    TERMINATION OF EMPLOYMENT OR SERVICE (RETIREMENT). Unless otherwise
    determined by the Committee, in the event of an Optionee's retirement (as
    described in the Optionee's Option Agreement), the Optionee may exercise
    only those NQOs that were immediately exercisable by the Optionee at the
    date of retirement and only for a period of one (1) year following the date
    of retirement, or, if sooner, until the expiration of the term of the NQOs.

    TERMINATION OF EMPLOYMENT OR SERVICE (DISABILITY OR DEATH). Unless
    otherwise determined by the Committee, in the event of the termination of an
    Optionee's employment or other service due to disability (as described in
    the Optionee's Option Agreement) or death, all NQOs held by such Optionee
    shall immediately become exercisable and remain exercisable for a period two
    (2) years following the date of such termination, or, if sooner, until the
    expiration of the term of the NQOs.

    TERMINATION OF EMPLOYMENT OR SERVICE (TERMINATION FOR CAUSE). In the event
    of an Optionee's Termination for Cause, all rights with respect to the
    Optionee's NQOs shall expire immediately upon the effective date of such
    Termination for Cause. For purposes of this Plan, "Termination for Cause"
    shall include termination because of an Optionee's personal dishonesty,
    incompetence, willful misconduct, breach of fiduciary duty involving
    personal profit, intentional failure to perform stated duties, willful
    violation of any law, rule, or regulation (other than traffic violations or
    similar infractions).


                                       A-3


 30

b.  Incentive Stock Options

    TERMINATION OF EMPLOYMENT OR SERVICE (GENERAL). Unless otherwise determined
    by the Committee, upon the termination of an Optionee's employment or other
    service for any reason other than retirement, disability or death, or
    Termination for Cause, the Optionee may exercise only those ISOs that were
    immediately exercisable by the Optionee at the date of such termination and
    only for a period of three (3) months following the date of such termination
    or, if sooner, the expiration of the term of the ISOs.

    TERMINATION OF EMPLOYMENT (RETIREMENT). Unless otherwise determined by the
    Committee, in the event of an Optionee's retirement (under circumstances
    described in the Optionee's Option Agreement), the Optionee may exercise
    only those ISOs that were immediately exercisable by the Optionee at the
    date of retirement and only for a period of one (1) year following the date
    of cessation of employment by reason of retirement or, if sooner, the
    expiration of the term of the ISOs. Any Option originally designated an ISO
    shall be treated as a NQO to the extent the Optionee exercises such Option
    more than three (3) months following the date of the Optionee's cessation of
    employment by reason of retirement.

    TERMINATION OF EMPLOYMENT (DISABILITY OR DEATH). Unless otherwise determined
    by the Committee, in the event of the termination of an Optionee's
    employment or other service due to disability (as described in the
    Optionee's Option Agreement) or death, all ISOs held by such Optionee shall
    immediately become exercisable and remain exercisable for a period of one
    (1) year following the date of such termination, or, if sooner, until the
    expiration of the term of the ISOs.

    TERMINATION OF EMPLOYMENT (TERMINATION FOR CAUSE). In the event of an
    Optionee's Termination for Cause, all rights under such Optionee's ISOs
    shall expire immediately upon the effective date of such Termination for
    Cause. For purposes of this provision, "Termination for Cause" shall have
    the same meaning as when applied to NQOs.

c.  Effect of a Change in Control

    Unless otherwise determined by the Committee at the time of grant and
    notwithstanding anything in this Plan to the contrary, in the event of a
    Change in Control, all outstanding Options shall be vested as of the
    effective date of the Change in Control. If, in connection with or as a
    consequence of a Change in Control, the Company is merged into or
    consolidated with another corporation, if the Company becomes a subsidiary
    of another corporation or if the Company sells or otherwise disposes of
    substantially all of its assets to another corporation, then unless
    provisions are made in connection with such transactions for the continuance


                                       A-4


 31

    of the Plan and/or the assumption or substitution of then outstanding
    Options with new options covering the stock of the successor corporation, or
    parent or subsidiary thereof, with appropriate adjustments as to the number
    and kind of shares and prices, such Options shall be canceled as of the
    effective date of the merger, consolidation, or sale and the Optionee shall
    be paid in cash an amount equal to the difference between the Fair Market
    Value of the Stock subject to the Options on the effective date of such
    corporate event and the exercise price of the Options. Notwithstanding
    anything in this Section 6(c) or any Option agreement to the contrary, in
    the event that the consummation of a Change in Control is contingent on
    using pooling of interests accounting methodology, the Board may, in its
    discretion, take any action necessary to preserve the use of pooling of
    interests accounting.

    For purposes of this Plan, a Change in Control is defined as the occurrence
of:

    (a)  Any "person" (as such term is used in Sections 13(d) and 14(d) of the
    Securities Exchange Act of 1934), other than Principal Mutual Holding
    Company, or an affiliate, or Thomas L. Blair is or becomes the beneficial
    owner, directly or indirectly, of securities of the Company representing 20%
    or more of the combined voting power of the Company's then outstanding
    securities; or

    (b)  During any period of twenty-four consecutive months, individuals who at
    the beginning of such period constitute the Board cease for any reason to
    constitute at least a majority thereof unless the election, or the
    nomination for election by the Company's shareholders, of each new director
    was approved by a vote of at least two-thirds of the directors then still in
    office who were directors at the beginning of the period; or

    (c)  The stockholders of the Company approve a definitive agreement,
     regarding:

         (i)   for the merger or other business combination of the Company with
         or into another corporation pursuant to which the Company will not
         survive or will survive only as a subsidiary of another corporation;

         (ii)  for the sale or other disposition of all or substantially all of
         the assets of the Company;

         (iii) for the merger of another corporation into the Company which
         survives if, as a result of such merger less than fifty percent (50%)
         of the outstanding voting securities of the Company shall be owned in
         the aggregate immediately after such merger by the owners of the voting
         shares of the Company outstanding immediately prior to such merger;

         (iv)  for the liquidation or dissolution of the Company; or

         (v)   any combination of the foregoing.




                                       A-5

 32



7.  EXERCISE OF OPTIONS
- -----------------------

     An Option may be exercisable in installments or otherwise upon such terms
as the Committee shall determine when the Option is granted. As a condition of
the exercise, in whole or in part, of any Option, the Committee may require the
Optionee to pay, in addition to the purchase price of the Stock covered by the
Option, an amount equal to any Federal, state, local and foreign taxes that may
be required to be withheld in connection with the exercise of such Option.
Notwithstanding the foregoing, the Committee may authorize the Company's
officers to establish procedures for the satisfaction of an Optionee's
withholding tax liability incurred upon exercise of an Option by enabling the
Optionee to authorize the Company to retain from the total number of shares to
be issued pursuant to such Option exercise that number of shares (based on the
then Fair Market Value Per Share as determined by the Committee) that will
satisfy the withholding tax due.

8.  METHOD OF EXERCISE
- ----------------------

a.  When the right to purchase shares accrues, Options may be exercised by
    giving written notice to the Company stating the number of shares for which
    the Option is being exercised, accompanied by payment in full by cash, or
    its equivalent, acceptable to the Company, of the purchase price for the
    shares being purchased and, if applicable, any Federal, state, local or
    foreign taxes required to be withheld in accordance with the provisions of
    Paragraph 7 of the Plan. The Committee may establish or direct such
    additional or different procedures or requirements for the exercise of
    Options from time to time.

b.  In the Committee's discretion, payment of the purchase price for the
    shares may be made in whole or in part with other shares of Stock of the
    Company which are free and clear of all liens and encumbrances. The value of
    the shares of Stock tendered in payment for the shares being purchased shall
    be the Fair Market Value Per Share on the date of the Optionee's notice of
    exercise.

c.  Notwithstanding the foregoing, the Company shall have the right to
    postpone the time of delivery of the shares for such period as may be
    required for the Company, with reasonable diligence, to comply with any
    applicable listing requirements of any national securities exchange or
    Nasdaq or any Federal, state, local or foreign law. If the Optionee, or
    other person entitled to exercise the Option, fails to timely accept
    delivery of and pay for the shares specified in such notice, the Committee
    shall have the right to terminate the Option with respect to such shares.

d.  Each Option Agreement with respect to an ISO shall require the Optionee
    to notify the Committee of any disposition of Stock issued pursuant to the
    exercise of such Option under the circumstances described in Section 421(b)
    of the Code (relating to certain disqualifying dispositions), within 10 days
    of such disposition.


                                       A-6

 33


9.  TRANSFERABILITY OF OPTIONS
- ------------------------------

Except as otherwise determined by the Committee, no Option granted under
the Plan shall be assignable or transferable by the Optionee, either voluntarily
or by operation of law, other than by will or the laws of descent and
distribution, and, during the lifetime of the Optionee, shall be exercisable
only by the Optionee.

10. CONTINUANCE OF EMPLOYMENT OR SERVICE
- ----------------------------------------

Nothing contained in the Plan or in any Option Agreement shall confer upon
any Optionee any rights with respect to the continuation of employment by, or
service with, the Company or interfere in any way with the right of the Company
(subject to the terms of any separate employment agreement to the contrary) at
any time to terminate such employment or service or to increase or decrease the
compensation of the Optionee from the rate in existence at the time of the
granting of any Option.

11. RESTRICTIONS ON SHARES
- --------------------------

If the Company shall be advised by counsel that certain requirements under
the Federal, state or foreign securities laws must be met before Stock may be
issued under this Plan, the Company shall notify all persons who have been
issued Options, and the Company shall have no liability for failure to issue
Stock under any exercise of Options because of delay while such requirements are
being met or the inability of the Company to comply with such requirements.

12. PRIVILEGE OF STOCK OWNERSHIP
- --------------------------------

No person entitled to exercise any Option granted under the Plan shall have
the rights or privileges of a shareholder of the Company for any shares of Stock
issuable upon exercise of such Option until such person has become the holder of
record of such shares. No adjustment shall be made for dividends or other rights
for which the record date is prior to the date on which such person becomes the
holder of record, except as provided in Paragraph 13 of the Plan.

13. ADJUSTMENT
- --------------

a.  If the number of outstanding shares of Stock are increased or decreased,
    or such shares are exchanged for a different number or kind of shares or
    securities of the Company through reorganization, merger, recapitalization,
    reclassification, stock dividend, stock split, reverse stock split,
    combination of shares, or other similar transaction, the aggregate number of
    shares of Stock subject to the Plan as provided in paragraph 3 above, the
    maximum number of shares under Options that may be granted to an Optionee
    during any calendar year specified in paragraph 4(a) above, and the shares
    subject to issued and outstanding Options under the Plan shall be
    appropriately and proportionately adjusted by the Committee. Any such
    adjustment in an outstanding Option shall be made without change in the
    aggregate purchase price applicable to the unexercised portion of the Option
    but with an appropriate adjustment in the price for each share or other unit
    of any security  covered by the Option. In the event the Committee
    determines that any dividend or other distribution (whether in the form of


                                       A-7


 34

    cash, shares of Stock, other securities, or other property),
    recapitalization, stock split, reverse stock split, reorganization, merger,
    consolidation, split-up, spin-off, combination, repurchase, or exchange of
    shares of Stock or other securities of the Company, issuance of warrants or
    other rights to purchase shares of Stock or other securities of the Company,
    or other similar transaction or event affects the shares of Stock or other
    securities or property then covered by Options such that an adjustment other
    than as provided in the foregoing portion of this subparagraph (a) is
    appropriate in order to prevent dilution or enlargement of the benefits or
    potential benefits intended to be made available under the Plan and Options
    granted thereunder, then the Committee shall, in such manner as it may deem
    equitable, adjust any or all of (i) the number and kind of shares of
    stock (or other securities or property) which thereafter may be made the
    subject of Options, (ii) the number and kind of shares of stock (or other
    securities or property) subject to outstanding Options, (iii) the purchase
    price with respect to any outstanding Options, or, if deemed appropriate,
    make provision for a cash payment to the holders of outstanding Options, and
    (iv) the aggregate number of shares of Stock or number and kind of other
    securities or property subject to the Plan and the maximum number of shares
    or other securities or property under Options that may be granted to an
    Optionee during any calendar year specified in Paragraph 4(a) of the Plan.


b.  Adjustments under this Paragraph 13 shall be made by the Committee whose
    determination as to what adjustments shall be made, and the extent thereof,
    shall be final, binding and conclusive. No fractional shares of Stock shall
    be issued under the Plan or in connection with any such adjustment.


                                       A-8


 35



14. AMENDMENT AND TERMINATION OF PLAN
    ---------------------------------

a.  The Board of Directors, may, from time to time, suspend or terminate the
    Plan or amend or revise the terms of the Plan or any Option Agreement;
    provided that if and to the extent required by applicable law or rule, any
    such amendment to the Plan shall be subject to approval by a majority of
    votes cast at a meeting of shareholders at which a quorum representing a
    majority of the Stock is present in person or by proxy or such other vote as
    may be required by such law or rule.

b.  Subject to the provisions in Paragraph 13 of the Plan, the Plan shall
    terminate on the date which is ten years after its effective date.

c.  Subject to the provisions in Paragraph 13 of the Plan, no amendment,
    suspension or termination of this Plan or any Option Agreement shall,
    without the consent of the Optionee, adversely affect the rights of such
    Optionee under any Option previously granted to such Optionee under the
    Plan.

15. EFFECTIVE DATE OF PLAN
- --------------------------

The Plan shall become effective upon adoption by the Board of Directors
subject to approval by a majority of shareholders of the Company present or
represented by proxy at a meeting of shareholders occurring within twelve (12)
months of the date of Board action. Options may be granted under the Plan prior
to the date of shareholder approval; provided, however, that such Options shall
be null and void in the event shareholder approval is not obtained.



                                       A-9


 36


16. Term of Plan
- ----------------

No Option shall be granted pursuant to the Plan after 10 years after the
effective date of the Plan.

17. Governing Law
- -----------------

The Plan shall be governed by and construed in accordance with the laws of
the State of Delaware, except to the extent that Federal law shall be deemed to
apply.




                                      A-10





 37

                                                                       EXHIBIT B


                               HealthExtras, Inc.

                      2000 DIRECTORS' STOCK OPTION PROGRAM


1.   PURPOSE OF THE PROGRAM AND TYPES OF AWARDS
- -----------------------------------------------

     The purpose of the HealthExtras, Inc. 2000 Directors' Stock Option Program
(the "Program") is to attract and retain outstanding directors of HealthExtras,
Inc. (the "Company") and to furnish incentives to such persons by providing
opportunities to acquire common stock of the Company on advantageous terms and
to further align such persons' interests with those of the Company's other
stockholders through compensation that is based on the value of the Company's
common stock.

2.   ADMINISTRATION OF PROGRAM
- ------------------------------

     The Board of Directors of the Company (the "Board of Directors") shall have
the authority to interpret the Program, prescribe, amend and rescind rules and
regulations relating thereto and make all other determinations necessary or
advisable for the administration of the Program.

3.   SHARES RESERVED UNDER THE PROGRAM
- --------------------------------------

     There is hereby reserved for issuance under the Program an aggregate of
200,000 shares of HealthExtras, Inc. common stock. If an option as to any shares
expires, or is canceled or surrendered, or otherwise terminates for any reason
without having been exercised in full, or for any reason ceases to be
exercisable, the number of unpurchased shares covered thereby shall, unless the
Program shall have been terminated, again become available for the granting of
options under the Program within the aggregate amount stated above.

4.   PERSONS ELIGIBLE FOR OPTIONS
- ---------------------------------

     Only Non-Employee Directors may participate in the Program. The term
"Non-Employee Director" shall mean a member of the Board of Directors who is not
a full-time employee of the Company or any of its subsidiaries.

5.   TYPES OF BENEFITS
- ----------------------

     Awards under the Program shall consists solely of the grant of
Non-Qualified Stock Options.

6.   GRANTS OF NON-QUALIFIED STOCK OPTIONS
- ------------------------------------------

     (a)   INITIAL GRANTS. Subject to the provisions of Section 15 of this
Program, as of the date of adoption of this Program by the Board of Directors,



 38


each Non-Employee Director as of such date shall be granted automatically,
without further action by the Board of Directors, a Non-Qualified Stock Option
to purchase 15,000 shares of Company common stock.

     (b)   GRANTS TO NEW NON-EMPLOYEE DIRECTORS. Subject to the provision of
Section 15 of this Program, each Non-Employee Director who, after the date of
adoption of this Program by the Board of Directors, is elected to the Board of
Directors for the first time by stockholders of the Company at any special or
annual meeting of stockholders or, if earlier, is appointed to the Board of
Directors, will, at the time such Non-Employee Director is elected or appointed,
as the case may be, and duly qualified, be granted as of said date
automatically, without further action by the Board of Directors, a Non-Qualified
Stock Option, to purchase 15,000 shares of Company common stock.

     (c)   SUBSEQUENT GRANTS. Subsequent grants of Non-Qualified Stock Options
for 5,000 shares of Stock will be granted automatically, without further action
by the Board of Directors, to each active Non-Employee Director who has been a
Director since the previous Annual Meeting of Stockholders on the day after the
Annual Meeting of Stockholders in each year for as long as shares remain in the
Program. Subsequent grants will be pro-rated based on the availability of
shares.

     (d)   VESTING AND EXERCISABILITY. Subject to the provisions of Section 15
of this Program, each Non-Qualified Stock Option shall because exercisable on
the first anniversary date of the date of grant of the Option. To the extent not
exercised, installments shall accumulate and be exercisable at any time, in
whole or in part, but not later than the date the Option expires.

     (e)   OPTION AGREEMENT. Each grant may be evidenced by an agreement by the
Optionee and the Company (an "Option Agreement"). The Option Agreement will set
forth the terms and conditions of the Option, as determined in accordance with
the Program. It is recognized that, as a matter of policy, certain Directors may
waive their receipt of Options under the Program. In such case, those Options
will not be granted under the Program and will remain available for future
grant. In addition, at the request of a Director, the Board may permit that
options to which a Director would be entitled under this Program be granted to
an affiliate of such Director which has requested that the Director serve on the
Board rather than to the Director.

7.   PURCHASE PRICE
- -------------------

     The Purchase Price of each share of Company common stock upon exercise of
an Option shall equal 100% of the Fair Market Value Per Share of the Company's
common stock on the Date of Grant.

     For purposes of this Program, "Fair Market Value Per Share" of the
Company's common stock shall mean: (i) if the common stock is not publicly
traded, the amount determined as Fair Market Value Per Share by the Board of
Directors in good faith on the date of the grant of the Option; (ii) if the
common stock is traded only otherwise than on a national securities exchange and
is not reported on The Nasdaq National Market ("Nasdaq"), the closing quoted
selling price of the common stock on the date of grant of the Option as quoted
in "pink sheets" published by the National Daily Quotation Bureau; (iii) if the


                                      B-2


 39


common stock is traded only otherwise than on a national securities exchange and
is reported on Nasdaq, the closing Nasdaq reported sales price of the common
stock on the date of grant of the Option, as reported in the Wall Street
Journal; or (iv) if the common stock is admitted to trading on a national
securities exchange, the closing quoted selling price of the common stock on the
date of grant of the Option, as reported in the Wall Street Journal.

8.   DURATION OF OPTIONS
- ------------------------

     DURATION. A Non-Qualified Stock Option will not be exercisable after the
expiration of ten (10) years from the date such Option is granted.

     TERMINATION OF EMPLOYMENT OR SERVICE (GENERAL). Upon the termination of an
Optionee's service for any reason other than retirement, disability or death, or
Termination for Cause, the Optionee may exercise only those Options that were
immediately exercisable by the Optionee at the date of such termination and only
for a period of three (3) months following the date of such termination, or, if
sooner, until the expiration term of the Option.

     TERMINATION OF SERVICE AS A RESULT OF RETIREMENT, DISABILITY OR DEATH. In
the event of the termination of an Optionee's service due to retirement,
disability (as described in the Optionee's Option Agreement) or death, all
Options held by such Optionee shall immediately become exercisable and remain
exercisable for a period two (2) years following the date of such termination,
or, if sooner, until the expiration term of the Option.

     TERMINATION OF SERVICE FOR CAUSE. In the event of an Optionee's Termination
for Cause, all rights with respect to the Optionee's Options shall expire
immediately upon the effective date of such Termination for Cause. For purposes
of this Program, "Termination for Cause" shall include termination because of an
Optionee's personal dishonesty, incompetence, willful misconduct, breach of
fiduciary duty involving personal profit, intentional failure to perform stated
duties, willful violation of any law, rule, or regulation (other than traffic
violations or similar infractions).

     ACCELERATION UPON A CHANGE IN CONTROL. In the event of a Change in Control,
all outstanding Options shall be vested as of the effective date of the Change
in Control. If, in connection with or as a consequence of a Change in Control,
the Company is merged into or consolidated with another corporation, if the
Company becomes a subsidiary of another corporation or if the Company sells or
otherwise disposes of substantially all of its assets to another corporation,
then unless provisions are made in connection with such transactions for the
continuance of the Program and/or the assumption or substitution of then
outstanding Options with new options covering the stock of the successor
corporation, or parent or subsidiary thereof, with appropriate adjustments as to
the number and kind of shares and prices, such Options shall be canceled as of
the effective date of the merger, consolidation, or sale and the Optionee shall
be paid in cash an amount equal to the difference between the Fair Market Value
Per Share of the common stock subject to the Option on the effective date
of such corporate event and the exercise price of the Option. Notwithstanding
anything in this Section 8 or any Option Agreement to the contrary, in the event
that the consummation of a Change in Control is contingent on using pooling of



                                      B-3


 40



interests accounting methodology, the Board may, in its discretion, take any
action necessary to preserve the use of pooling of interests accounting. For
purposes of this Program, a Change in Control is defined as the occurrence of:

        (a)   Any "person" (as such term is used in Sections 13(d) and 14(d) of
        the Securities Exchange Act of 1934), other than Principal Mutual
        Holding Company, or an affiliate, or Thomas L. Blair, is or becomes the
        beneficial owner, directly or indirectly, of securities of the Company
        representing 20% or more of the combined voting power of the Company's
        then outstanding securities; or

        (b)   During any period of twenty-four consecutive months, individuals
        who at the beginning of such period constitute the Board cease for any
        reason to constitute at least a majority thereof unless the election, or
        the nomination for election by the Company's stockholders, of each new
        director was approved by a vote of at least two-thirds of the directors
        then still in office who were directors at the beginning of the period;
        or

        (c)   The stockholders of the Company approve a definitive agreement,
        and the closing for such transaction is scheduled to occur within
        twenty-four hours for:

              (i)    the merger or other business combination of the Company
                     with or into another corporation pursuant to which the
                     Company will not survive or will survive only as a
                     subsidiary of another corporation;

              (ii)   the sale or other disposition of all or substantially all
                     of the assets of the Company;

              (iii)  the merger of another  corporation  into the Company (or
                     with a subsidiary of the Company) with the Company
                     surviving, if, as a result of such merger less than fifty
                     percent (50%) of the outstanding voting securities of the
                     Company shall be owned in the aggregate immediately after
                     such merger by the owners of the voting shares of the
                     Company outstanding immediately prior to such merger;

              (iv)   the liquidation or dissolution of the Company; or

              (v)    any combination of the foregoing.


9.   METHOD OF EXERCISE
- -----------------------

     (a)   When the right to purchase shares accrues, Options may be exercised
by giving written notice to the Company stating the number of shares for which
the Option is being exercised, accompanied by payment in full by cash, or its
equivalent, acceptable to the Company, of the purchase price for the shares
being purchased.




                                      B-4

 41




     (b)   A Non-Employee Director may pay the purchase price of shares upon
exercise of an Option by delivery of a properly executed exercise notice. The
notice shall be accompanied by payment of the purchase price of the shares being
purchase under the Option being exercised in one or more of the following forms:

              (i)    A check, wire transfer, or money order payable to the order
                     of the Company for such amount;

              (ii)   The tender of shares of common stock of Company having a
                     Fair Market Value equal to the purchase price; and

              (iii)  A copy of  irrevocable  instructions  to a broker  to
                     deliver promptly to the Company the amount of sale or loan
                     proceeds to pay the purchase price. To facilitate the
                     foregoing, the Company may enter into agreements for
                     coordinated procedures with one or more brokerage firms.

     (c)   Notwithstanding the foregoing, the Company shall have the right to
postpone the time of delivery of the shares for such period as may be required
for the Company, with reasonable diligence, to comply with any applicable
listing requirements of any national securities exchange or Nasdaq or any
Federal, state, local or foreign law. If the Optionee, or other person entitled
to exercise the Option, fails to timely accept delivery of and pay for the
shares specified in such notice, the right to the Option with respect to such
shares shall be terminated.

10.  TRANSFERABILITY OF OPTIONS
- -------------------------------

     Except as provided by the Board of Directors, no Option granted under the
Program shall be assignable or transferable by the Optionee, either voluntarily
or by operation of law, other than by will or the laws of descent and
distribution, and, during the lifetime of the Optionee, shall be exercisable
only by the Optionee.

11.  CONTINUANCE OF SERVICE
- ---------------------------

     Nothing contained in the Program or in any Option Agreement shall confer
upon any Optionee any rights with respect to the continuation of service with
the Company or interfere in any way with the right of the Company at any time to
terminate such service (unless specified in another arrangement between the
Company and the Optionee) or to increase or decrease the compensation of the
Optionee from the rate in existence at the time of the granting of any Option.



                                      B-5

 42




12.      RESTRICTIONS ON SHARES
- -------------------------------

     If the Company shall be advised by counsel that certain requirements under
the Federal, state or foreign securities laws must be met before common stock
may be issued under this Program, the Company shall notify all persons who have
been issued Options, and the Company shall have no liability for failure to
issue common stock under any exercise of Options because of delay while such
requirements are being met or the inability of the Company to comply with such
requirements.

13.      PRIVILEGE OF STOCK OWNERSHIP
- -------------------------------------

     No person entitled to exercise any Option granted under the Program shall
have the rights or privileges of a stockholder of the Company for any shares of
common stock issuable upon exercise of such Option until such person has become
the holder of record of such shares. No adjustment shall be made for dividends
or other rights for which the record date is prior to the date on which such
person becomes the holder of record, except as provided in Paragraph 14 of the
Program.

14.      ADJUSTMENT PROVISIONS
- ------------------------------

     (a)   If the Company shall at any time change the number of issued common
stock without new consideration to the Company (such as by stock dividends or
stock splits), the total number of shares reserved for issuance under this
Program, the number of shares to be granted under Section 6 and the number of
shares covered by each outstanding Non-Qualified Stock Option shall be adjusted
so that the aggregate consideration payable to the Company and the value of each
such benefit shall not be changed. The Board of Directors shall also have the
right to provide for the continuation of Non-Qualified Stock Options or for
other equitable adjustments after changes in the Company or in the common shares
resulting from reorganization, sale, merger, consolidation, spin-off or similar
occurrence.

     (b)   Notwithstanding any other provision of this Program, and without
affecting the number of shares otherwise reserved or available hereunder, the
Committee may authorize the issuance or assumption of Non-Qualified Stock
Options in connection with any merger, consolidation, acquisition of property or
stock, or reorganization upon such terms and conditions as it may deem
appropriate.


15.  STOCKHOLDER APPROVAL
- -------------------------

     The Program was adopted by the Board of Directors of the Company on June 7,
2000. The Program and any Non-Qualified Stock Option granted thereunder shall be
null and void if stockholder approval is not obtained by the Annual Meeting of
Stockholders in 2001.


                                      B-6


 43




16.  AMENDMENT AND TERMINATION OF PROGRAM
- -----------------------------------------

     (a)   The Board of Directors may, from time to time, suspend or terminate
the Program or amend or revise the terms of the Program or any Option Agreement;
provided that if and to the extent required by applicable law or rule, any such
amendment to the Program shall be subject to approval by a majority of votes
cast at a meeting of stockholders at which a quorum representing a majority of
the outstanding shares of common stock is present in person or by proxy or such
other vote as may be required by law.

     (b)   Subject to the provisions in Paragraph 15 of the Program, the Program
shall terminate on the date which is ten years after its effective date.

     (c)   Subject to the provisions in Paragraph 15 of the Program, no
amendment, suspension or termination of this Program or any Option Agreement
shall, without the consent of the Optionee, adversely affect the rights of such
Optionee under any Option previously granted to such Optionee under the Program.



                                      B-7





 44


                                                                       EXHIBIT C



                               HEALTHEXTRAS, INC.
                               ------------------
                         CHARTER OF THE AUDIT COMMITTEE
                         ------------------------------


                                MISSION STATEMENT
                                -----------------


      The role of the Audit  Committee (the  "Committee") is to assist the Board
of Directors in overseeing  all material  aspects of  HealthExtras,  Inc.'s (the
"Company")  financial  reporting,  internal  control,  and audit  functions.  In
particular,  the Committee should focus on the qualitative  aspects of financial
reporting  to  stockholders,   compliance  with  significant  applicable  legal,
ethical,  and  regulatory  requirements  and the  objectivity  of the  Company's
financial  statements.  The  Committee  also  should  foster a strong,  positive
working  relationship  with management,  outside  auditors,  counsel,  and other
Committee advisors.

                                  ORGANIZATION

      COMMITTEE COMPOSITION. The Committee shall consist of at least three Board
members,  all of whom  (subject to the  exception  below)  shall be  independent
Directors within the  contemplation of the Nasdaq Stock Market Rules.  Committee
members  shall have the  ability to read and  understand  financial  statements,
including the balance sheet, income statement,  statement of cash flows, and key
performance  indicators.  At least one  member of the  Committee  must have past
employment   experience  in  finance  or  accounting,   requisite   professional
certification  in accounting or other  comparable  experience or background that
results in the individual's financial sophistication,  including being or having
been a chief executive officer,  chief financial officer or other senior officer
with financial  oversight  responsibilities.  Committee  appointments,  shall be
approved annually by the Board.

      MEETINGS. The Committee shall meet at least quarterly. Additional meetings
shall be scheduled as considered  necessary by the Committee or its Chairperson.
A quorum of the Committee  shall be a majority of the  appointed  members of the
Committee.

      EXTERNAL  RESOURCES.  The Committee shall be authorized to access internal
and  external  resources,   as  the  Committee   requires,   to  carry  out  its
responsibilities.

      EXCEPTION.  Notwithstanding  the requirement for three  independent  Board
members, one Director who is not independent as defined in Nasdaq Rule 4200, and
is not a current employee or an immediate family member of such employee, may be
appointed to the Audit Committee,  if the Board,  under  exceptional and limited
circumstances,  determines that membership on the Committee by the individual is
required by the best  interests  of the Company  and its  shareholders,  and the
Board  discloses,  in  the  next  annual  proxy  statement  subsequent  to  such
determination,  the  nature  of  the  relationship  and  the  reasons  for  that
determination.

                           ROLES AND RESPONSIBILITIES
GENERAL

      o     The  Chairperson  and others on the Committee  shall,  to the extent
            appropriate,   have   contact   throughout   the  year  with  senior
            management,  the  Board of  Directors,  outside  auditors  and legal
            counsel, as applicable,  to strengthen the Committee's  knowledge of
            relevant  current  and  prospective   business  issues,   risks  and
            exposures.  The  Committee  may request that members of  management,
            counsel,  and the outside  auditors,  as applicable,  participate in
            Committee  meetings,  as  necessary,  to carry  out the  Committee's
            responsibilities.

      o     The Committee, with input from management, the outside auditors and,
            to the extent appropriate,  other Committee advisors,  shall develop
            an annual plan, which shall include an agenda and procedures for the
            review of the Company's  quarterly  financial  data and its year end
            audit, as well as the review of the  independence  of the  Company's
            outside auditors.



 45



      o     The Committee shall report periodically, as deemed necessary, but at
            least semi-annually, to the Board.

      o     The  Committee shall make recommendations to the Board regarding the
            compensation  to be  paid to the  outside  auditors  and  its  views
            regarding  the  retention  of the outside  auditors for the upcoming
            fiscal year.

RESPONSIBILITY OF THE COMMITTEE

      OVERSIGHT OF FINANCIAL REPORTING

      (1) The Committee shall review the annual financial statements,  including
the overall  scope and focus of the annual audit.  This review should  include a
determination  of whether  the annual  financial  statements  are  complete  and
consistent with the information  known to Committee  members.  This review shall
also include a review of key financial  statement issues and risks, their impact
or potential  effect on reported  financial  information,  the processes used by
management to address such matters, related outside auditor views, and the basis
for audit conclusions.  Any important conclusions  concerning the year-end audit
work  should be  discussed  well in advance of the public  release of the annual
financial statements.

      (2) The Committee shall review any important  recommendations on financial
reporting,  controls and other matters made by the outside auditor  management's
response.

      (3) The Committee should be briefed on the processes used by management in
producing  its  interim  financial   statements  and  review  and  discuss  with
management  any questions or issues  concerning  the  statements.  Any important
issues on interim  financial  statements  should be discussed well in advance of
the public release of the interim financial statements.

      (4) The Committee should review all major financial  reports in advance of
filings or distribution, including the annual report.

      OVERSIGHT OF OUTSIDE AUDITOR

      (1) The Committee  shall require the outside  auditor to submit annually a
formal written statement  delineating all relationships  between the auditor and
the Company, consistent with Independence Standards Board Standard 1.

      (2) The  Committee  shall  discuss with the outside  auditor any disclosed
relationships  or services that may impact the objectivity  and  independence of
the auditor.

      (3) The  Committee  shall take,  or  recommend  to the Board,  appropriate
action to oversee the independence of the outside auditor.

      (4)  The Committee should meet with the outside auditor at least annually.

      (5)   The Audit Committee shall communicate to the outside auditor that:

            o     The outside auditor is ultimately  accountable to the Board of
                  Directors and the Audit  Committee as  representatives  of the
                  shareholders.

            o     The  outside  auditor  shall  report  all  relevant  issues to
                  the Committee.


                                       C-2

 46



            o     If the outside auditor identifies  significant issues relative
                  to  the   overall   Board   responsibility   that   have  been
                  communicated to management but, in its judgment, have not been
                  adequately  addressed,  it should  communicate those issues to
                  the Committee.

      (6) The  Board  and the  Committee  have the  ultimate  responsibility  to
select,  evaluate,  and, where  appropriate,  replace the outside auditor (or to
nominate  the outside  auditor to be proposed  for  shareholder  approval in any
proxy statement).

      (7) The  Committee  should  require that the outside  auditors  review the
financial  information  included in the Company's interim  financial  statements
before the Company files its quarterly  reports with the Securities and Exchange
Commission.

REPORTING TO STOCKHOLDERS

      (1)  The  Committee  should  annually  provide  a  written  report  of its
activities  and  findings,  a copy of which shall be  included  within the proxy
statement for the annual meeting of  stockholders.  The report shall appear over
the names of the  Committee  members.  Such  report  shall be  furnished  to and
approved  by the  Board  of  Directors  prior  to  its  inclusion  in the  proxy
statement. The report should state whether the Committee:

            o     has reviewed  and  discussed  the audited financial statements
                  with management;

            o     has discussed  with  the outside auditors the matters required
                  to be discussed by Statement of Auditing Standards No. 61;

            o     has  received  the written disclosures and the letter from the
                  outside  auditors  regarding  the  independence   required  by
                  Independence Standards Board Standard No. 1;

            o     has discussed with the auditors their independence; and

            o     based on the review and  discussion  of the audited  financial
                  statements  with  management  and the  outside  auditors,  has
                  recommended  to  the  Board  of  Directors  that  the  audited
                  financial  statements  be  included  in the  Company's  annual
                  report on Form 10-K.

      (2) The  Company  should  disclose  that the  Committee  is  governed by a
written  charter,  a copy of which has been  approved by the Board of Directors.
The  Committee  should  review the charter  annually,  assess its  adequacy  and
propose appropriate  amendments to the Board of Directors. A copy of the charter
should be filed as an  appendix  to the proxy  statement  at least  every  three
years, to the extent required by SEC regulators.

      (3)  The  Company  should  also  disclose  in  its  proxy   statement  the
independence  of  the  Committee.  To the  extent  that  the  Board  appoints  a
non-independent  director to the  Committee,  the Company  should  disclose  the
nature of the relationship of the  non-independent  director and the reasons for
appointing  the  non-independent  director  to the  Committee  in the next proxy
statement.

COMMITTEE SELF ASSESSMENT AND EDUCATION

      o     The Committee should review, discuss, and assess its own performance
            as well as the Committee's role and responsibilities,  seeking input
            from senior management, the Board, and others.

      o     The Committee  should review  significant  accounting  and reporting
            issues, including recent professional and regulatory  pronouncements
            and understand  their impact on the Company's  business,  results of
            operation and financial statements.


                                       C-3

 47


      While the Committee has the  responsibilities and powers set forth in this
Charter,  it is not the duty of the  Committee  to plan or conduct  audits or to
determine that the Company's financial  statements are complete and accurate and
in accordance with generally accepted accounting principles. These functions are
the responsibility of management and the outside auditor.  Nor is it the duty of
the  Committee  to conduct  investigations,  to resolve  disagreements,  if any,
between management and the outside auditor or to assure compliance with laws and
regulations.










                                       C-4

 48


                         ANNUAL MEETING OF STOCKHOLDERS
                               HEALTHEXTRAS, INC.

                                  JUNE 5, 2001
                             10:00 A.M. EASTERN TIME
                         -------------------------------


         The undersigned  hereby appoints Thomas L. Blair and David T. Blair, or
each of them,  each with full power of  substitution,  to act as proxies for the
undersigned, and to vote all shares of common stock of HealthExtras,  Inc. which
the undersigned is entitled to vote at the Annual Meeting of Stockholders, to be
held on June 5, 2001, at 10:00 a.m. Eastern Time, at the Bethesda Marriott, 5151
Pooks  Hill  Road,  Bethesda,  Maryland  20814  and at any and all  adjournments
thereof,  with all of the powers the  undersigned  would  possess if  personally
present at such meeting as follows:

         1.  The election as directors of all nominees listed (except as marked
             to the contrary below).

             NOMINEES:

             William E. Brock         Edward S. Civera         Karen E. Shaff


                 FOR ALL nominees                     WITHHOLD AUTHORITY
                 ----------------                     ------------------
               listed (except as marked                 to vote for all
               to the contrary below.)                  nominees listed.


                        |_|                                  |_|

INSTRUCTION:  To withhold your vote from some but not all of the nominees,  mark
the "FOR ALL" box and write the name(s) of the nominee(s) you do not vote for in
the space provided below.

================================================================================

         2.  The approval of the HealthExtras, Inc. 2000 Stock Option Plan.

             FOR                     AGAINST                  ABSTAIN
             ---                     -------                  -------

             |_|                       |_|                      |_|

         3.  The approval of the HealthExtras, Inc. 2000 Directors' Stock Option
             Program.

             FOR                     AGAINST                  ABSTAIN
             ---                     -------                  -------

             |_|                       |_|                      |_|




 49


         4.  The ratification of the appointment of PricewaterhouseCoopers, LLP
             as independent auditors of HealthExtras, Inc. for the fiscal year
             ending December 31, 2001.

             FOR                     AGAINST                  ABSTAIN
             ---                     -------                  -------

             |_|                       |_|                      |_|

THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" ALL OF THE NOMINEES AND "FOR" ALL
OF THE PROPOSALS.

          THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS.

         THIS  PROXY IS  REVOCABLE  AND WILL BE  VOTED  AS  DIRECTED,  BUT IF NO
INSTRUCTIONS ARE SPECIFIED, THIS PROXY WILL BE VOTED "FOR" EACH OF THE PROPOSALS
LISTED.  IF ANY OTHER  BUSINESS IS PRESENTED AT THE ANNUAL  MEETING,  THIS PROXY
WILL BE VOTED BY THE PROXIES IN THEIR BEST  JUDGMENT.  AT THE PRESENT TIME,  THE
BOARD OF  DIRECTORS  KNOWS OF NO OTHER  BUSINESS TO BE  PRESENTED  AT THE ANNUAL
MEETING.


                                       Dated:_______________________, 2001



                                       --------------------------------
                                       SIGNATURE OF STOCKHOLDER



                                       --------------------------------
                                       SIGNATURE OF CO-HOLDER (IF ANY)


         The signer acknowledges receipt from the Company prior to the execution
of this  proxy of a Notice  of Annual  Meeting  of  Stockholders  and of a Proxy
Statement dated May 11, 2001 and of the Annual Report to Stockholders.

         NOTE:  Please  sign  exactly as your name  appears  on this card.  When
signing as attorney, executor,  administrator,  trustee or guardian, please give
your full title.  If shares are held jointly,  each holder may sign but only one
signature is required.

                          -----------------------------

            PLEASE COMPLETE, DATE, SIGN AND PROMPTLY MAIL THIS PROXY
                     IN THE ENCLOSED POSTAGE-PAID ENVELOPE.