PRESS RELEASE



                             OCEAN SHORE HOLDING CO.
                       TO FUND PURCHASE OF 171,749 SHARES

      Ocean City, N.J. August 17, 2005, Ocean Shore Holding Co., a parent
company of Ocean City Home Bank (Nasdaq: OSHC) today announced that the Company
has funded a trust that will purchase up to 171,749 shares, or approximately
2.0%, of the Company's outstanding common stock. The shares acquired by the
trust will be used to fund restricted stock awards under the Company's 2005
Equity Incentive Plan, which was recently approved by shareholders. Share
purchases will be conducted by the independent trustee of the trust through open
market purchases.

      Ocean Shore Holding Co. is the holding company for Ocean City Home Bank, a
federal savings bank headquartered in Ocean City, New Jersey. Ocean City Home
Bank operates a total of seven full-service banking offices in eastern New
Jersey.
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Contact:

Ocean Shore Holding Co.
Steven E. Brady or Donald F. Morgenweck
(609) 399-0012