PRESS RELEASE

                             OCEAN SHORE HOLDING CO.
                   ANNOUNCES TIMING OF QUARTERLY CASH DIVIDEND


         Ocean City, New Jersey; January 21, 2009. Ocean Shore Holding Co. (the
"Company") (Nasdaq: OSHC) announced today that its Board of Directors intends to
declare its regular quarterly dividend promptly following the closing of the
Company's pending second-step conversion. The Company currently expects to
complete the conversion and reorganization and related common stock offering no
later than February 5, 2009.

         "As things worked out, the expected completion of the conversion and
reorganization coincides with our regular dividend payment schedule," said
Steven E. Brady, President and CEO. "In order to avoid a conflict between the
dividend payment and the minority share exchange that will occur in connection
with the conversion and reorganization, the Board of Directors decided to adjust
the dividend schedule so that the dividend will be declared on shares
outstanding after the completion of the conversion. This adjustment is not
expected to result in any delay in the timing of the dividend payment, which is
still expected to be in the last week of February."

         Ocean Shore Holding Co. is the holding company for Ocean City Home
Bank, a federal savings bank headquartered in Ocean City, New Jersey. Ocean City
Home Bank operates a total of nine full-service banking offices in eastern New
Jersey.

         The new holding company for Ocean City Home Bank - a newly formed New
Jersey corporation also named Ocean Shore Holding Co. - has filed a registration
statement (including a prospectus and a prospectus supplement) with the SEC for
the offering to which this communication relates. Before you invest, you should
read the prospectus and prospectus supplement in that registration statement and
other documents the issuer has filed with the SEC for more complete information
about the issuer and this offering. You may get these documents for free by
visiting EDGAR on the SEC Web site at www.sec.gov. Alternatively, Ocean Shore
Holding Co or any dealer participating in the offering will arrange to send you
the prospectus and prospectus supplement if you request it by calling toll-free
1-866-805-4128.



Contact:    Steven E. Brady, President and Chief Executive Officer
            Donald F. Morgenweck, Chief Financial Officer
            Ocean Shore Holding Co.
            (609) 399-0012