<ARTICLE>                   5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL  INFORMATION  EXTRACTED FROM THE COFFEE
PEOPLE, INC. QUARTERLY 1997 10-QSB AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE
TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER>                                1,000
       
                                          
<PERIOD-TYPE>                                      9-MOS
<FISCAL-YEAR-END>                            DEC-31-1997
<PERIOD-END>                                 SEP-30-1997
<CASH>                                             2,907
<SECURITIES>                                           0
<RECEIVABLES>                                        130
<ALLOWANCES>                                           0
<INVENTORY>                                          594
<CURRENT-ASSETS>                                   4,002
<PP&E>                                             9,658
<DEPRECIATION>                                     2,032
<TOTAL-ASSETS>                                    17,625
<CURRENT-LIABILITIES>                              4,717
<BONDS>                                                0
<PREFERRED-MANDATORY>                                  0
<PREFERRED>                                            0
<COMMON>                                          14,544
<OTHER-SE>                                          (297)
<TOTAL-LIABILITY-AND-EQUITY>                      17,625
<SALES>                                           14,074
<TOTAL-REVENUES>                                  14,074
<CGS>                                              6,946
<TOTAL-COSTS>                                      6,946
<OTHER-EXPENSES>                                   8,339
<LOSS-PROVISION>                                   5,500
<INTEREST-EXPENSE>                                  (242)
<INCOME-PRETAX>                                   (6,683)
<INCOME-TAX>                                        (119)
<INCOME-CONTINUING>                               (6,564)
<DISCONTINUED>                                         0
<EXTRAORDINARY>                                        0
<CHANGES>                                              0
<NET-INCOME>                                      (6,564)
<EPS-PRIMARY>                                      (2.02)
<EPS-DILUTED>                                      (2.02)