EXHIBIT 10.1
                                    FORM OF
                    LEASE AGREEMENT FOR ELECTRONIC BILLBOARD

This LEASE AGREEMENT FOR ELECTRONIC  BILLBOARD (the "Agreement") is entered into
by and between ELECTRONIC  BILLBOARD  TECHNOLOGY,  INC.  (hereinafter  "EBT"), a
Delaware  corporation  having its principal offices at 3006 Longhorn  Boulevard,
Suite 107, Austin, Texas 78758; and "ECKERD CORPORATION"  (hereinafter "ECKERD")
a   _____________________   corporation   having   its   principal   offices  at
_____________________________ (collectively the "parties" or Parties").

                                   BACKGROUND:

THIS  BACKGROUND  IS INCLUDED TO ASSIST IN  INTERPRETING  THIS  AGREEMENT AND TO
UNDERSTAND THE BASIS UPON WHICH CERTAIN TERMS AND CONDITIONS  HAVE BEEN INCLUDED
IN THIS CONTRACT. IT IS NOT INTENDED,  NOR SHOULD IT BE CONSTRUED,  TO SUPERSEDE
OR AMEND THE SPECIFICALLY, RECITED TERMS AND CONDITIONS OF THIS AGREEMENT.

EBT produces an Electronic Billboard. Eckerd is interested in testing the use of
the Electronic  Billboard at one of its pharmacy  locations with the possibility
of expanding the use of Electronic  Billboards  at other of its  locations.  The
purpose  of this  Agreement  is to  establish  the terms and  conditions  of the
initial site test.

                                    GENERAL:

1)   EBT, at its sole cost and expense, does hereby agree to erect an Electronic
     Billboard  (a  device  produced  by  EBT  for   electronically   displaying
     advertising  messages)  at  the  site  and in the  location  designated  on
     Schedule A of this Agreement.  The Electronic Billboard will be constructed
     according  to the  specifications  provided by Eckerd,  which are  attached
     hereto and marked  Schedule B. Eckerd does hereby agree to lease to EBT the
     space shown on Schedule A, and such  additional  space  around the location
     marked on Schedule A as is  reasonably  required for EBT to erect,  operate
     and maintain  the  Electronic  Billboard,  on the terms and  conditions  as
     hereafter set forth (herein, the "Lease").  The Lease specifically includes
     the right of EBT to sell  advertising  to third  parties on the  Electronic
     Billboard.  The third  parties may include  local,  regional  and  national
     advertisers.
2)   EBT, with the reasonable  assistance of Eckerd,  shall be  responsible  for
     obtaining all necessary permits and licenses to erect, operate and maintain
     the  Electronic  Billboard.  If, for any reason,  EBT is  prevented  by any
     governmental   authority  from  erecting  and   reasonably   operating  the
     Electronic  Billboard,  then this Agreement shall terminate and become null
     and void.
3)   The  Lease  shall be for a period  of one (1) year  from the date  that the
     Electronic  Billboard is installed  and  operational.  However,  Eckerd may
     terminate  the Lease at any time by giving EBT no less than 60 days written
     notice of its intent to terminate the Lease.  Upon the  termination  of the
     Lease, EBT shall, at its cost and expense,  remove the Electronic Billboard
     and  restore  the  location  to  the  condition  it  was  in  prior  to the
     installation of the Electronic Billboard, normal wear and tear excepted.
4)   As consideration for the Lease, EBT shall pay to Eckerd rental equal to ten
     (10%) percent of the  Advertising  Revenue  received from  operation of the
     Electronic Billboard. The aggregate collected gross cash proceeds generated
     from  all  advertising   displayed  on  the  Electronic  Billboard  ("Gross
     Revenue"),  shall be the basis of the  calculation  of rental to be paid to
     Eckerd.  Gross  Revenues  shall be reduced by the amount of all  applicable
     sales  taxes and tax  levies,  if any,  with  respect  thereto to arrive at
     Advertising  Revenue.  Rentals shall be paid monthly, on or before the 15th
     day of each month.
5)   EBT, at its sole cost and expense,  shall be responsible for the repair and
     maintenance  of the  Electronic  Billboard.  Eckerd,  at its sole  cost and
     expense,  shall be  responsible  for the cost of  electricity  to power the
     Electronic Billboard.
6)   EBT shall maintain all risk property  casualty  insurance on the Electronic
     Billboard  during the term of this Lease in an amount  equal to 100% of the
     replacement cost of the Electronic Billboard.


7)   EBT shall maintain liability  insurance during the term of this Lease which
     includes  Eckerd as a named  insured  as  follows
     a)  Commercial  general  liability  insurance  in an  amount  not less than
         $1,000,000  per  occurrence  for bodily  injury or  property  damage or
         personal injury, $2,000,000 in the aggregate; and,
     b)  All such policies shall contain endorsements whereby the carrier agrees
         that its insurance is primary and not contributory with or in excess of
         any coverage which Eckerd may carry.
8)   The Parties  will  promptly  execute and deliver to each other such further
     documents  and take  such  further  action  as shall  be  required  to more
     effectively  carry out the intent and  purpose  of this  Agreement  and the
     Lease.
9)   All  notices,  demands,  or  consents  required  or  permitted  under  this
     Agreement shall be in writing and shall be delivered  personally or sent by
     certified or registered mail, return receipt requested,  to the appropriate
     party at the address set forth in the first  paragraph of this Agreement or
     at such  other  address  as shall be given by either  party to the other in
     writing.
10)  This  Agreement  and the  Lease  shall be deemed to be made in the state of
     Texas and in all respect shall be interpreted,  construed,  and governed by
     and in accordance with the laws of the state of Texas. Venue for any action
     arising under this  Agreement or the Lease shall be  exclusively in a court
     of competent jurisdiction,  state or federal, Austin, Travis County, Texas,
     to the extent permissible under applicable venue rules.
11)  The waiver by any party of any term or  provision of this  Agreement  shall
     not be deemed to constitute a continuing  waiver thereof nor of any further
     or additional rights such party may hold under this Agreement.

     ENTERED INTO EFFECTIVE THIS 21ST DAY OF JANUARY, 2000.


ELECTRONIC BILLBOARD TECHNOLOGY, INC
"EBT"



By:
     ------------------------
     Marc Eller, Chief Executive Officer


ECKERD CORPORATION
"ECKERD"


By:_____________________________

Printed Name:___________________
Title:__________________________