SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-Q Quarterly Report Under Section 13 or 15 (d) of The Securities Exchange Act of 1934 For Quarter Ended: Commission File Number March 31, 1996 0-22852 _______________________________________________________________ AFFINITY GROUP, INC. (Exact name of registrant as specified in its charter) Delaware 13-3377709 (State of incorporation or organization) (I.R.S. Employer Identification No.) 64 Inverness Drive East (303) 792-7284 Englewood, CO 80112 (Registrant's telephone (Address of principal executive offices) number, including area code.) _________________________________________________________________ SECURITIES REGISTERED PURSUANT TO SECTION 12 (b) OF THE ACT: NONE SECURITIES REGISTERED PURSUANT TO SECTION 12 (g) OF THE ACT: 11 1/2% senior Subordinated Notes Due 2003 Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by Section 13 or 15 (d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. YES __X__ NO __ Indicate the number of shares outstanding of each of the issuer's classes of common stock, as of the latest practicable date. Outstanding as of Class May 11,1996 Preferred stock, $.001 par value none Common Stock, $.001 par value 2,000 DOCUMENTS INCORPORATED BY REFERENCE: None AFFINITY GROUP, INC. and SUBSIDIARIES INDEX Page Part I. Financial Information Item 1: Financial Statements Consolidated Balance Sheets 1 As of March 31, 1996 and December 31, 1995 Consolidated Statements of Operations 2 For the three months ended March 31, 1996 and 1995 Consolidated Statements of Cash Flows 3 For the three months ended March 31, 1996 and 1995 Notes to Consolidated Financial Statements 4 Item 2: Management's Discussion and Analysis of Financial 5 Condition and Results of Operations Part II. Other Information 8 Signatures 9 ITEM:1 AFFINITY GROUP, INC. AND SUBSIDIARIES CONSOLIDATED BALANCE SHEETS MARCH 31, 1996 AND DECEMBER 31, 1995 (In Thousands) (Unaudited) CURRENT ASSETS: 3/31/96 12/31/95 ------- -------- Cash and cash equivalents $ 3,677 $ 3,746 Investments 1,345 1,514 Accounts receivable 11,185 15,624 Notes receivable from affiliate -- 3,113 Inventories 3,405 4,046 Prepaid expenses and other assets 5,832 5,794 Deferred tax asset-current 2,083 1,907 ------ ------ Total current assets 27,527 35,744 PROPERTY AND EQUIPMENT 10,770 10,876 LOANS RECEIVABLE 7,929 8,474 INTANGIBLE ASSETS 121,178 122,579 DEFERRED TAX ASSET 16,248 16,503 RESTRICTED INVESTMENTS 2,015 2,015 OTHER ASSETS 4,547 4,556 ------- ------- $190,214 $200,747 ======= ======= LIABILITIES AND STOCKHOLDER'S DEFICIT CURRENT LIABILITIES: Accounts payable $ 1,775 $ 4,730 Accrued interest 6,433 3,058 Accrued liabilities 12,024 16,582 Customer deposits 11,591 10,974 Current portion of long-term debt 4,644 4,665 ------ ------ Total current liabilities 35,467 40,009 DEFERRED REVENUES 72,815 71,133 LONG-TERM DEBT 151,479 159,831 OTHER LONG-TERM LIABILITIES 7,324 7,737 ------- ------- 268,085 278,710 COMMITMENTS AND CONTINGENCIES -- -- STOCKHOLDER'S DEFICIT: Preferred stock, $.001 par value, 1,000 shares authorized, none issued or outstanding -- -- Common stock $.001 par value, 2,000 shares authorized, 2,000 shares issued and outstanding 1 1 Additional paid-in capital, net 12,021 12,021 Accumulated deficit (89,893) (89,985) -------- -------- Total stockholder's deficit (77,871) (77,963) -------- -------- Total liabilities and stockholder's deficit $190,214 $200,747 ======== ======== See Notes to Consolidated Financial Statements. 1 AFFINITY GROUP, INC. AND SUBSIDIARIES CONSOLIDATED STATEMENTS OF OPERATIONS (In Thousands) (Unaudited) QUARTER ENDED 3/31/96 3/31/95 REVENUES: ------- ------- Membership services $ 24,779 $ 25,074 Publications 8,194 8,167 ------ ------ 32,973 33,241 ------ ------ COSTS AND EXPENSES: Membership services 14,819 14,503 Publications 7,548 6,653 General and administrative 4,123 4,570 Depreciation and amortization 2,127 2,462 ------ ------ 28,617 28,188 ------ ------ INCOME FROM OPERATIONS 4,356 5,053 NON-OPERATING EXPENSES: Interest expense, net (4,176) (4,174) Other non-operating, net -- 76 ----- ----- (4,176) (4,098) ----- ----- NET INCOME BEFORE INCOME TAXES 180 955 INCOME TAX (PROVISION) (88) (497) ----- ----- NET INCOME $ 92 $ 458 ===== ====== See Notes to Consolidated Financial Statements. 2 AFFINITY GROUP, INC. AND SUBSIDIARIES CONSOLIDATED STATEMENTS OF CASH FLOWS (In Thousands) (Unaudited) QUARTER ENDED 3/31/96 3/31/95 ------- ------- CASH FLOWS FROM OPERATING ACTIVITIES: Net income $ 92 $ 458 Adjustments to reconcile net income to net cash provided by operating activities: Depreciation and amortization 2,127 2,462 Deferred tax expense 88 497 Provision for losses on accounts receivable 9 128 Deferred phantom stock compensation -- 500 Gain on disposal of property and equipment -- (76) Changes in assets and liabilities: Accounts receivable 4,430 1,016 Inventories 641 875 Prepaids and other assets (29) (699) Loans receivable 545 -- Accounts payable (2,955) (28) Accrued and other liabilities (1,603) (75) Customer deposits 617 -- Deferred revenues 1,682 1,337 ----- ----- Net cash provided by operating activities 5,644 6,395 CASH FLOWS FROM INVESTING ACTIVITIES: Capital expenditures (370) (469) Proceeds from sale of property and equipment -- 282 Sale of investments 169 -- Changes in intangible assets (252) 37 Notes receivable from affiliate 3,113 -- ----- ----- Net cash provided by (used in) investing activities 2,660 (150) ----- ----- CASH FLOWS FROM FINANCING ACTIVITIES: Dividends paid -- (3,000) Borrowings on long-term debt 8,050 32,856 Principal payments of long-term debt (16,423) (36,447) -------- -------- Net cash used in financing activities (8,373) (6,591) -------- -------- NET DECREASE IN CASH AND CASH EQUIVALENTS (69) (346) CASH AND CASH EQUIVALENTS AT BEGINNING OF THE PERIOD 3,746 346 ----- ----- CASH AND CASH EQUIVALENTS AT END OF THE PERIOD $ 3,677 $ -- ===== ===== Supplemental disclosures of cash flow information: Cash paid during the period for: Interest $ 893 $ 805 Income taxes -- 49 See Notes to Consolidated Financial Statements. 3 AFFINITY GROUP, INC. AND SUBSIDIARIES Notes to Consolidated Financial Statements (Unaudited) (1) BASIS OF PRESENTATION The financial statements included herein include the results of Affinity Group, Inc. and subsidiaries (the Company) without audit, in accordance with generally accepted accounting principles, and pursuant to the rules and regulations of the Securities and Exchange Commission. These interim consolidated financial statements should be read in conjunction with the consolidated financial statements and notes in the Company's 10-K report for the year ended December 31, 1995 as filed with the Securities and Exchange Commission. In the opinion of management of the Company, these consolidated financial statements contain all adjustments of a normal recurring nature necessary to present fairly the financial position, results of operations and cash flows of the Company for the interim periods presented. 4 AFFINITY GROUP, INC. AND SUBSIDIARIES MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS ITEM: 2 The following table is derived from the Company's Consolidated Statements of Operations and expresses the results from operations as a percentage of revenues and reflects the net increase/(decrease) between periods: QUARTER ENDED 3/31/96 3/31/95 Inc/(Dec) ------- ------- --------- REVENUES: Membership services 75.15% 75.43% (1.18%) Publications 24.85% 24.57% -- 100.00% 100.00% (.8%) COSTS AND EXPENSES: Membership services 44.94% 43.63% 2.18% Publications 22.89% 20.01% 13.45% General and administrative 12.50% 13.75% (9.78%) Depreciation and amortization 6.45% 7.41% (13.61%) ----- ----- ----- 86.79% 84.80% 1.52% ----- ----- ----- INCOME FROM OPERATIONS 13.21% 15.20% (13.79%) NON-OPERATING EXPENSES: Interest expense, net (12.66%) (12.56%) -- Other non-operating, net -- .23% (100.00%) ------ ------ ----- (12.66%) (12.33%) 1.90% ----- ----- ----- NET INCOME BEFORE INCOME TAXES .55% 2.87% (81.15%) INCOME TAX (PROVISION) (.27%) (1.49%) (82.29%) ----- ----- ----- NET INCOME .28% 1.38% (79.91%) ===== ==== ===== 5 RESULTS OF OPERATIONS Three Months Ended March 31, 1996 Compared With Three Months Ended March 31, 1995 Revenues for the first quarter of 1996 of $33.0 million declined by $200,000 from the first quarter of 1995. Affinity Thrift and Loan and Affinity Insurance Group operations, acquired in the second half of 1995, contributed revenue of $239,000 in the first quarter of 1996. Membership services revenue for the first quarter of 1996 of $24.8 million declined by $300,000 from the comparable period in 1995. Excluding operations acquired in 1995, membership services revenue for the 1996 period was $24.6 million, a $500,000 decline from the 1995 period. Declines in membership services revenue for Camp Coast to Coast, National Association for Female Executives (NAFE), Samboree activities, emergency road service (ERS), and Highways magazine of $1.3 million for the 1996 period were partially offset by aggregate increases of $850,000 in marketing fees from VIP Insurance, health and life insurance, RV financing and new product introductions, specifically Direct TV and RV Search. Publication revenue for the first quarter of 1996 of $8.2 million was unchanged from 1995. Modest gains in Trailer Life, MotorHome, and Rider revenue were offset by declines in RV Business, RV Shopper, American Rider and book revenues. Cost and expenses of $28.6 million in the first quarter of 1996 increased by $400,000 over the first quarter of 1995. Cost and expenses of the newly acquired thrift and insurance operations represent $637,000 of the increase. Excluding these costs, membership services expenses of $14.2 million in 1996 compare to $14.5 million in 1995. Increases in expenses associated with the introduction of new products, Direct TV and RV Search, totaling $274,000, were more than offset by declines in expenses associated with Samborees, RV Financing, Camp Coast to Coast and other general membership services. Publication expenses of $7.5 million for the first quarter of 1996 were $895,000, or 13% over the publication expenses for the first quarter of 1995. This increase is primarily due to higher paper costs of approximately $530,000 in the 1996 period, combined with the costs of $365,000 pertaining to the introduction of two new publications, Roads to Adventure and Touring Rider. General and administrative costs and expenses for the first quarter of 1996 were $4.1 million, compared to $4.6 million in the first quarter of 1995. This decrease is attributed to phantom stock expense of $500,000 recognized in the first quarter of 1995, compared to zero in the first quarter of 1996. Depreciation and amortization expense of $2.1 million decreased $335,000 or 13.6% primarily due to customer list and other intangibles having been fully amortized. Income from operations for the first quarter of 1996 of $4.4 million 6 declined from the first quarter of 1995 by $697,000 or 13.8%. Flat revenues coupled with increased operating expenses associated with the new business operations and the increase in publishing costs, account largely for the decline in income from operations. Non-operating expenses of $4.2 million for the first quarter of 1996 compared to $4.1 million for the same period in 1995. Interest expenses, constituting the majority of this expense, was relatively unchanged. Higher overall borrowings in the 1996 period were offset by lower interest rates. Net income before taxes in the first quarter of 1996 of $180,000 compared to $955,000 for the first quarter of 1995. The decreases in income from operations identified above account for the decline. Net income for the first quarter of 1996 was $92,000, compared to $455,000 for the same period a year ago. LIQUIDITY AND CAPITAL RESOURCES At March 31, 1996, the Company had an undrawn revolving credit facility of $11.7 million compared to $3.5 million at December 31, 1995. The decline in the outstanding revolver borrowings in the first quarter of 1996 is primarily attributable to receipt in the first quarter of 1996 of the annual VIP Insurance bonus for 1995 and the repayment of an affiliate note receivable, which in the aggregate, totaled $5.8 million. Cash on hand and investments of $5.0 million are primarily restricted for use within the thrift and insurance subsidiaries and are unavailable for revolver paydown. In the first quarter of 1996, the Company made payments under the terms of several phantom stock agreements totaling $2.2 million. Additional phantom stock payments of $1.4 million are currently required to be made over the next twelve months. Capital expenditures in the first quarter of 1996 totaled $370,000, compared to capital expenditures of $469,000 during the same period in 1995. It is anticipated the Company will incur an additional $2.5 to $3.5 million in capital expenditures during the remainder of calendar year 1996 to further develop its membership data base systems. Management believes that funds generated by operations will be sufficient to satisfy its debt obligations and capital requirements. 7 PART II: OTHER INFORMATION Items 1-5: Not Applicable Item 6: Exhibits and Reports on Form 8-K: None 8 SIGNATURES: Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrants have duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized. AFFINITY GROUP, INC. Date: May 14, 1996 Mark J. Boggess Senior Vice President Chief Financial Officer 9