Exhibit 99.1


Bravo! Foods To License Marvel Brands for Its Slammers(R) Milk Products

Wednesday February 11, 2004 8:33 am ET

Marvel Super Heroes(R) Spider-Man(TM), The Incredible Hulk(TM) and X-men(TM)
to Promote Slammers(R) 'Vitamin Fortified' Flavored Milk

NORTH PALM BEACH, Fla., Feb. 11 /PRNewswire-FirstCall/ -- Bravo! Foods
International ("Bravo") (OTC Bulletin Board: BRVO - News), a brand
development and marketing company that manufactures, promotes and
distributes vitamin- fortified, flavored milks, today announced that it has
entered into a license agreement with Marvel Enterprises, Inc. to use its
world-famous Super Heroes(R) to promote its branded milk products. Marvel,
one of the world's most prominent character-based entertainment companies,
owns popular characters such as Spider-Man(TM), Wolverine(TM), the
Incredible Hulk(TM), Daredevil(TM) and Captain America(TM).

Under the terms of the license agreement, Bravo will have the right to use
certain Marvel Super Heroes for the packaging and promotion of its flavored
milk products in the United States (including its territories), plus certain
international regions for a one-year (renewable) term.

As part of the new promotion, Bravo! will enhance its already vitamin
enriched milk by incorporating the particular attributes associated with
each Marvel Super Hero in its product. For example, Bravo! will add Omega 3,
vitamin E and Choline to its Spider-Man Slammers Chocolate Web shake to
promote "brain power," an attribute long associated with the popular web-
slinger. Similarly, Bravo's Captain America vanilla shake will contain blue
vanilla to coordinate with the package's red, white and blue patriotic
colors. The beverage will also include 20 percent of the recommended daily
allowance of 10 essential vitamins as a "super serum" to reflect Captain
America's superior athletic ability.

Mike Edwards, Bravo's executive vice president of sales, commented, "Marvel
has done an exemplary job of building high brand awareness of its
diversified character portfolio. The huge box office successes of 'Spider-
Man,' 'The X-Men,' 'The Hulk' and 'Daredevil' motion pictures have fueled an
even stronger following in the demographic group that Bravo is targeting.
Our affiliation with Marvel's Super Heroes should significantly enhance our
product exposure to a wider group of consumers."

Russell Brown, executive vice president of Marvel's Consumer Products Group
added, "Marvel has developed itself into one of the world's most recognized
name brands with a loyal consumer base, making us a very attractive and
effective promotional partner." Brown concluded, "Bravo's ability to
customize this line of beverages to reflect the attributes of our characters
was extremely enticing."

About Bravo! Foods





Bravo! Foods International Corp. licenses, markets, distributes and sells
flavored milk products throughout the fifty U.S. States, Puerto Rico, the
U.S. Virgin Islands, Canada, China and Mexico. The milk is available in the
U.S. through production agreements with milk processors. It is currently
available in four flavors under the brand name Slammers Fortified Reduced
Fat Milk. and can be purchased in retail outlets in all fifty U.S. states
and is also internationally available in Canada, China and Mexico. For
additional information visit http://www.bravobrands.com.

About Marvel Enterprises

Marvel Enterprises, Inc. is a leading global character-based entertainment
licensing company that has developed and owns a library of over 4,700
characters which have entertained generations around the world for over 60
years. Marvel's operations are focused in entertainment and consumer product
licensing and comic book publishing. Marvel's creative teams at its Marvel
Studios, Marvel Comics and Toy Biz divisions support the development of
feature films (and DVD/video), video games, TV series and toy lines based on
its characters. Marvel also licenses its characters for use in a broad and
growing range of consumer products and services including apparel,
collectibles, food and promotions. Marvel Comics is a leading global comics
publisher and an invaluable source of intellectual property; Marvel Studios
works with studios to develop feature film and entertainment projects; and
Toy Biz is a recognized leader in toy design, sales and marketing that
develops and oversees both licensee and in-house toy lines. For additional
information visit http://www.marvel.com.

Safe Harbor under the Private Securities Litigation Reform Act of 1995: The
statements which are not historical facts contained in this press release
are forward-looking statements that involve certain risks and uncertainties
including but not limited to risks associated with the uncertainty of future
financial results, regulatory approval processes, the impact of competitive
products or pricing, technological changes, the effect of economic
conditions and other uncertainties as may be detailed in the Company's
filings with the Securities and Exchange Commission.

MARVEL, Spider-Man, X-Men, the Incredible Hulk, Daredevil, Captain America
and all related Marvel characters are (C) and trademarks of Marvel
Characters, Inc., and are used with permission. Copyright (C) 2004 Marvel
Characters, Inc. All rights reserved. www.marvel.com.

Super Hero(es) is a co-owned registered trademark.