Exhibit 99.1

             Bravo! Foods' Slammers(R) Milk Products Introduced
            Into the Middle East Via Dairy Product Giant, SADAFCO

           AsheTrade, Bravo! Foods' Exclusive International Agent,
           Plans Further International Distribution Relationships
                  for Its Vitamin-Fortified, Flavored Milk


      NORTH PALM BEACH, Fla. (March X, 2004) -Bravo! Foods International
("Bravo") (OTCBB: BRVO), a brand development and marketing company that
manufactures, promotes and distributes vitamin-fortified, flavored milks,
today announced that its exclusive international agent, AsheTrade, has
secured kit orders for its flavored milk from SADAFCO, Saudi Arabia's
preeminent milk product company.  SADAFCO, which markets its products in
Saudi Arabia, Bahrain, Kuwait, United Arab Emirates, Qatar, Egypt,
Lebanon, Oman, Jordon and Syria has signed a 2-year agreement and
presented an initial order approximating $152,000 to be delivered in the
first quarter, and expects future orders to build.  SADAFCO also intends
to introduce a Slammers(R) ice cream product over the next several months

      AsheTrade, headquartered in Miami, FL, also has an office in Jeddah,
Saudi Arabia.  "Bravo's Slammers(R) flavored milks are expected to be well
received throughout SADAFCO's vast network of retailers in the Middle
East," commented Ibrahim Ashemimry, AsheTrade's CEO.  "Bravo's license
agreement with Marvel Enterprises to use Marvel(R) Super Heroes(R) on
packaging and for promotion of Bravo's flavored milk products reinforces
our distribution efforts to introduce its great-tasting, healthy milk
around the world."  Mr. Ashemimry concluded, "With the initial SADAFCO
order made, we at AsheTrade already have expanded our efforts in other
countries to assist in the development of Slammers(R) as a global brand."

      Roy Warren, Bravo! Foods' CEO, added, "We are excited about the
potential expansion possibilities for our great tasting Slammers in the
international market place.  Consumers, worldwide, are turning to
healthier alternatives to soft drinks.  Our products are made with 100%
milk and are vitamin fortified.  AsheTrade's broad international
relationships will assist Bravo in bridging the cultural barriers
associated with breaking into foreign markets."

About Bravo! Foods
- ------------------
Bravo! Foods International Corp. licenses, markets, distributes and sells
flavored milk products throughout the 50 states, Puerto Rico, the U.S.
Virgin Islands, Canada, China and Mexico. The milk is available in the
United States through production agreements with milk processors.  It is
currently available in five flavors under the brand name Slammers
Fortified Reduced Fat Milk(R) and can be purchased in retail outlets
throughout the country and in some international markets.  For additional
information, visit http://www.bravobrands.com.

About SADAFCO
- -------------
SADAFCO, with sales in excess of $250 million (annually) and growing,
produces milk, flavored milk, juices, ice cream, water and snacks through
its factories in Saudi Arabia and Egypt and markets its products in Saudi
Arabia, Bahrain, Kuwait, U.A.E, Qatar and Egypt; distribution arrangements
in Jordan, Syria, Lebanon, Yemen and Sudan, and is developing a growing





manufacturing and trading presence in other Middle Eastern markets.  For
additional information, visit www.sadafco.com.

 Safe Harbor under the Private Securities Litigation Reform Act of 1995:
The statements, which are not historical facts, contained in this press
release, are forward-looking statements that involve certain risks and
uncertainties including but not limited to risks associated with the
uncertainty of future financial results, regulatory approval processes,
the impact of competitive products or pricing, technological changes, the
effect of economic conditions and other uncertainties as may be detailed
in the Company's filings with the Securities and Exchange Commission.

MARVEL, and all related Marvel characters are copyrights and trademarks of
Marvel Characters, Inc., and are used with permission.  Copyright (c) 2004
Marvel Characters, Inc. All rights reserved. www.marvel.com.

Super Hero(es) is a co-owned registered trademark.