SCHEDULE 14A INFORMATION
              Proxy Statement Pursuant to Section 14(a) of the
                       Securities Exchange Act of 1934

Filed by the Registrant [X]
Filed by a Party other than the Registrant [ ]

Check the appropriate box:

[ ]   Preliminary Proxy Statement
[ ]   Confidential, for Use of the Commission Only (as permitted by Rule
      14a-6(e)(2))
[X]   Definitive Proxy Statement
[ ]   Definitive Additional Materials
[ ]   Soliciting Material under Rule 14a-12

                             ASB FINANCIAL CORP.
              ------------------------------------------------
              (Name of Registrant as Specified In Its Charter)


  ________________________________________________________________________
  (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[X]   No fee required.
[ ]   Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

      1)    Title of each class of securities to which transaction applies:
            _______________________________________________________________

      2)    Aggregate number of securities to which transaction applies:
            _______________________________________________________________

      3)    Per unit price or other underlying value of transaction
            computed pursuant to Exchange Act Rule 0-11 (Set forth the
            amount on which the filing fee is calculated and state how it
            was determined):
            _______________________________________________________________

      4)    Proposed maximum aggregate value of transaction:
            _______________________________________________________________

      5)    Total fee paid:
            _______________________________________________________________

[ ]   Fee paid previously with preliminary materials.
[ ]   Check box if any part of the fee is offset as provided by Exchange
      Act Rule 0-11(a)(2) and identify the filing for which the offsetting
      fee was paid previously.  Identify the previous filing by
      registration statement number, or the Form or Schedule and the date
      of its filing.

      1)    Amount Previously Paid:
            ______________________________________

      2)    Form, Schedule or Registration Statement No.:
            ______________________________________

      3)    Filing Party:
            ______________________________________

      4)    Date Filed:
            ______________________________________





                             ASB FINANCIAL CORP.
                           503 Chillicothe Street
                           Portsmouth, Ohio  45662
                               (740) 354-3177

                  NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

      The 2005 Annual Meeting of Shareholders of ASB Financial Corp. ("ASB")
will be held at the Scioto County Welcome Center, 342 Second Street,
Portsmouth, Ohio 45662, on October 26, 2005, at 11:00 a.m., local time (the
"Annual Meeting"), for the following purposes, all of which are more
completely set forth in the accompanying Proxy Statement:

      1.    To elect six directors of ASB for terms expiring in 2006;

      2.    To ratify the selection of Grant Thornton LLP as the auditor of
            ASB for the current fiscal year; and

      3.    To transact such other business as may properly come before the
            Annual Meeting or any adjournments thereof.

      Only ASB shareholders of record at the close of business on August 31,
2005, will be entitled to receive notice of and to vote at the Annual Meeting
and at any adjournment thereof.  Whether or not you expect to attend the
Annual Meeting, we urge you to consider the accompanying Proxy Statement
carefully and to SIGN, DATE AND PROMPTLY RETURN THE ENCLOSED PROXY SO THAT
YOUR SHARES MAY BE VOTED IN ACCORDANCE WITH YOUR WISHES AND THE PRESENCE OF A
QUORUM MAY BE ASSURED.  Submitting a Proxy does not affect your right to vote
in person in the event you attend the Annual Meeting.


                                       By Order of the Board of Directors




Portsmouth, Ohio                       Robert M. Smith, President
September 23, 2005





                             ASB FINANCIAL CORP.
                           503 Chillicothe Street
                           Portsmouth, Ohio  45662
                               (740) 354-3177

                               PROXY STATEMENT


                                   PROXIES

      The Board of Directors of ASB Financial Corp. ("ASB" or the "Company")
is soliciting the enclosed Proxy for use at the 2005 Annual Meeting of
Shareholders of ASB to be held at the Scioto County Welcome Center, 342
Second Street, Portsmouth, Ohio 45662, on October 26, 2005, at 11:00 a.m.,
local time, and at any adjournment thereof (the "Annual Meeting").  The Proxy
will not be used for any other meeting.

      Each properly executed Proxy received prior to the Annual Meeting and
not revoked will be voted as directed by the shareholder or, in the absence
of specific instructions to the contrary, will be voted:

            FOR the reelection of William J. Burke, Gerald R. Jenkins,
            Christopher H. Lute, Larry F. Meredith, Louis M. Schoettle and
            Robert M. Smith as directors of ASB for terms expiring in 2006;
            and

            FOR the ratification of the selection of Grant Thornton LLP
            ("Grant Thornton") as the auditor of ASB for the current fiscal
            year.

      Without affecting any vote previously taken, you may revoke your Proxy
by either (i) submitting a later dated proxy or a written revocation which is
received by ASB before the Proxy is exercised or (ii) attending the Annual
Meeting and voting in person or giving notice of revocation in open meeting
before the Proxy is exercised.  Attending the Annual Meeting will not, by
itself, revoke a Proxy.

      Proxies may be solicited by the directors, officers and other employees
of ASB and its subsidiary, American Savings Bank, fsb ("American"), in person
or by telephone, telegraph, mail, facsimile or electronic mail only for use
at the Annual Meeting.  ASB will bear the cost of preparing, assembly,
printing and mailing this Proxy Statement and the enclosed Proxy and will pay
all other costs in the solicitation of Proxies by the Board of Directors.

      Only ASB shareholders of record at the close of business on August 31,
2005, are entitled to vote at the Annual Meeting.  Each shareholder will be
entitled to cast one vote for each share then owned.  According to ASB's
records, as of August 31, 2005, there were 1,589,084 votes entitled to be
cast at the Annual Meeting.

      This Proxy Statement is first being mailed to ASB shareholders on or
about September 23, 2005.





                                REQUIRED VOTE

Election of Directors

      Each ASB shareholder is entitled to cast one vote for each share owned
on August 31, 2005.  Under Ohio law and ASB's Code of Regulations (the
"Regulations"), the following proposals must receive the corresponding vote
to be adopted:

                   Proposal                           Required vote
                   --------                           -------------

      1)  Election of directors              The six nominees receiving the
                                             greatest number of votes will be
                                             elected to the Board of
                                             Directors.

      2)  Ratification of the selection      The affirmative vote of a
          of Grant Thornton as the           majority of the shares
          auditor of ASB for the current     represented in person or by
          fiscal year                        proxy at the Annual Meeting is
                                             necessary to ratify the
                                             selection of Grant Thornton as
                                             the auditor of ASB.

      If you hold shares in "street name," you should review the information
provided to you by your nominee (such as your broker or bank).  This
information will describe the procedures you must follow to instruct the
nominee how to vote the street name shares and how to revoke previously given
instructions.

      If your shares are held in street name and you do not return a proxy
card, broker/dealers have the authority, under applicable rules of the self-
regulatory organizations of which they are members, to vote your shares in
their discretion on certain routine matters.  The election of directors and
the ratification of auditors are considered routine.  Consequently, if you do
not provide a proxy to vote your shares, your brokerage firm may elect to
vote or not vote your shares for you.  Proxies signed and submitted by
broker/dealers which have not been voted are referred to as "non-votes."
Broker non-votes and Proxies as to which the authority to vote is withheld
are counted toward the establishment of a quorum, but are not counted toward
the election of directors or the ratification of the selection of auditors.
A non-vote or an abstention on the ratification of the selection of the
auditor has the same effect as a vote against such proposal.

      If you sign and date a Proxy but do not specify how you wish for it to
be voted, it will be voted FOR the reelection of the six nominees for
director and FOR the ratification of the selection of Grant Thornton as ASB's
auditor for the current fiscal year.


  2


                           OWNERSHIP OF ASB SHARES

      The following table provides certain information regarding the number
of ASB common shares beneficially owned by ASB's directors and executive
officers as of August 31, 2005:




                                                             Percent of
Name (1)                       Number of shares (2)    shares outstanding (3)
- --------                       --------------------    ----------------------

<s>                                <c>                         <c>
William J. Burke                    40,500 (4)                  2.55
Gerald R. Jenkins                  116,700 (5)                  7.34
Christopher H. Lute                  4,500 (6)                  0.28
Larry F. Meredith                    2,100 (7)                  0.13
Louis M. Schoettle                  59,400 (8)                  3.74
Robert M. Smith                    117,707 (9)                  7.41
All directors and executive
 officers of ASB
 as a group (10 persons)           427,169 (10)                26.74

<FN>
- --------------------
<F1>  Each of the persons listed in this table may be contacted at ASB's
      address.
<F2>  All shares are owned directly with sole voting or investment power
      unless otherwise indicated by footnote.
<F3>  Assumes a total of 1,589,084 common shares outstanding, plus the
      number of shares such person or group has the right to acquire within
      60 days upon the exercise of options granted under the ASB Financial
      Corp. 1995 Stock Option and Incentive Plan, if any.
<F4>  Includes 27,000 phantom shares held in the Deferred Compensation Plan
      of American Savings Bank, fsb (the "Deferred Compensation Plan")
      which represent common shares that may be acquired under the plan in
      the next 60 days.
<F5>  Includes 66,300 shares as to which Mr. Jenkins has shared voting and
      investment power and 18,000 phantom shares held in the Deferred
      Compensation Plan which represent common shares that may be acquired
      under the plan in the next 60 days.
<F6>  Includes 1,200 phantom shares held in the Deferred Compensation Plan
      which represent common shares that may be acquired under the plan in
      the next 60 days.
<F7>  Includes 1,200 shares which may be acquired upon the exercise of
      options and 900 phantom shares held in the Deferred Compensation Plan
      which represent common shares that may be acquired under the plan in
      the next 60 days.
<F8>  Includes 21,600 shares as to which Dr. Schoettle has shared voting and
      investment power, and 12,600 phantom shares held in the Deferred
      Compensation Plan which represent common shares that may be acquired
      under the plan in the next 60 days.
<F9>  Includes 26,507 shares held in the ASB Financial Corp. Employee Stock
      Ownership Plan (the "ESOP") as to which Mr. Smith has shared investment
      power, 4,200 shares held by the ASB Management Recognition Plan (the
      "MRP") as to which Mr. Smith has shared voting power as Trustee of the
      MRP, 68,100 shares as to which Mr. Smith has shared voting and
      investment power, and 12,300 phantom shares held in the Deferred
      Compensation Plan which represent common shares that may be acquired
      under the plan in the next 60 days.
<F10> Includes 8,420 shares which may be acquired upon the exercise of
      options, 65,349 shares held in the ESOP, 72,000 phantom shares held in
      the Deferred Compensation Plan which represent common shares that may
      be acquired under the plan in the next 60 days and 183,900 shares over
      which a person has shared voting or investment power.
</FN>



  3


      The following table sets forth certain information regarding the only
persons known to ASB to beneficially own more than five percent of the
outstanding common shares of ASB as of August 31, 2005:




                                                              Percent of
Name and address                      Number of shares    shares outstanding
- ----------------                      ----------------    ------------------

<s>                                     <c>                     <c>
First Bankers Trust Services, Inc.      225,646 (1)             14.20
  1201 Broadway
  Quincy, Illinois 62301

ASB Financial Corp. Employee            153,646 (1)              9.67
 Stock Ownership Plan
  1201 Broadway
  Quincy, Illinois 62301

Robert M. Smith                         117,707 (2)              7.41
  503 Chillicothe Street
  Portsmouth, Ohio 45662

Gerald R. Jenkins                       116,700 (3)              7.34
  503 Chillicothe Street
  Portsmouth, Ohio 45662

<FN>
- --------------------
<F1>  Includes 153,646 shares held as Trustee for the ESOP as to which
      First Bankers Trust Services, Inc. has limited investment power and
      72,000 shares held as Trustee of the Deferred Compensation Plan as to
      which First Bankers Trust Services, Inc. has sole investment power.
      139,646 shares held in the ESOP have been allocated to the accounts
      of participants and there are 14,000 unallocated shares.  The ESOP
      Trustee has voting power over shares that have been allocated to the
      account of an ESOP participant but as to which no voting instructions
      are given by the participant.
<F2>  See footnote (9) in the preceding table.
<F3>  See footnote (5) in the preceding table.
</FN>


                 ELECTION OF DIRECTORS AND BOARD INFORMATION

      There are six members of ASB's Board of Directors, each of whom is
selected to serve for one-year terms and until their respective successors
are duly elected and qualified.  Although ASB is no longer listed on The
NASDAQ National Market ("NASDAQ"), it uses NASDAQ's independence standards
to determine the independence of its directors.  The Board has determined
that each of the directors, with the exception of Mr. Smith, is an
"independent director" under NASDAQ independence standards.


  4


Nominations Process and Candidate Selection

      ASB's Nominating Committee oversees the nominations process and
recommends to the Board a slate of nominees for election as directors.  The
members of the Nominating Committee are Mr. Burke, Mr. Jenkins, Mr. Lute,
Mr. Meredith and Mr. Schoettle, each of whom is independent.  The
Nominating Committee operates pursuant to a charter that sets forth its
various responsibilities regarding the nominations process.  A copy of the
Nominating Committee Charter was attached as Exhibit A to the Proxy
Statement for the 2004 annual meeting of shareholders.  The charter is not
available on ASB's website.

      The Nominating Committee has not established a formal process for
identifying and evaluating nominees due to the committee's desire to
approach the process according to the composition of the Board at the time.
However, the process for identifying and evaluating nominees is generally
as follows:  In the case of incumbent directors, the Nominating Committee
reviews each director's overall service to ASB during his term of service,
including the number of meetings attended, level of participation and
quality of performance and the director's desire to continue to serve.  The
Nominating Committee will then either nominate the incumbent director for
reelection or, if the committee feels a new director is necessary or
desirable, will use its network of contacts to compile a list of potential
candidates.  The committee then meets to discuss and consider each
candidate's qualifications and chooses the nominees by majority vote.

      The Nominating Committee does not have any specific criteria that it
believes nominees for election as directors of ASB must meet.  However, the
committee generally looks for candidates who will be most effective in
meeting the long term interests of ASB and its shareholders, who possess
high personal values, integrity and judgment and who have an understanding
of the environment in which ASB and American do business.  Factors such as
financial and business development expertise and business experience are
all considered when evaluating potential nominees.  In the case of new
director candidates, the committee also considers whether the nominee would
be independent.

      As provided in its charter, the Nominating Committee will receive and
evaluate director candidates recommended by shareholders.  Other than as
set forth in the charter, the Nominating Committee does not have any
policies regarding the consideration of such recommendations.  The lack of
policies regarding shareholder recommendations is primarily due to ASB's
lack of experience with such recommendations and the need to evaluate any
shareholder recommendations on a case-by-case basis.

      A shareholder who wishes to make a recommendation for a director
candidate should contact the Board of Directors in the manner described in
this Proxy Statement under the heading "Shareholder Communications with
Directors."  Any shareholder wishing to make a formal nomination for a
director candidate must follow the procedures set forth in Section 2.03 of
ASB's Regulations. This section requires that nominees for election as
directors may be proposed only by the directors or by a shareholder
entitled to vote for directors if the shareholder has submitted a written
nomination to the Secretary of ASB by the later of the August 15th
immediately preceding the annual meeting of shareholders or the sixtieth
day before the first anniversary of the most recent annual meeting of
shareholders held for the election of directors.  Each written nomination
must state the name, age, business or residence address of the nominee, the
principal


  5


occupation or employment of the nominee, the number of common shares of ASB
owned either beneficially or of record by the nominee and the length of
time such shares have been so owned.

Election of Directors

      Pursuant to the Nominating Committee's recommendation, the Board of
Directors proposes the election of the following persons to serve as
directors of ASB until the 2006 annual meeting of shareholders and until
their successors are duly elected and qualified:




                                      Director of
      Name                    Age      ASB since
      ----                    ---     -----------

      <s>                     <c>        <c>
      William J. Burke        64         1995
      Gerald R. Jenkins       70         1995
      Christopher H. Lute     56         2003
      Larry F. Meredith       64         2003
      Louis M. Schoettle      79         1995
      Robert M. Smith         59         1995


      Mr. Burke is a director, the chief executive officer and the marketing
manager of OSCO Industries, Inc., a manufacturing company which has its
principal place of business in Portsmouth, Ohio.  He has been employed by
OSCO Industries, Inc., since 1967.

      Mr. Jenkins retired in 1998 as the President and Chief Executive
Officer of ASB and American.  Prior to becoming President of American in
1983, he held various positions at American including Secretary and Vice
President.

      Mr. Lute is Chairman and Chief Executive Officer of Lute Plumbing
Supply, Inc., a wholesale distributor of plumbing, heating, cooling, kitchen
and bath products with facilities in Ohio, Kentucky, Indiana and West
Virginia, and served as President and Chief Executive Officer from 1979 until
2005.  Mr. Lute is also a past Chairman of the Southern Ohio Growth
Partnership and is President of WIT & Co., a national buying group.  Mr. Lute
also serves on the board of the Southern Ohio Museum and Cultural Center.

      Mr. Meredith is a consultant to the Pike County Board of Mental
Retardation and Developmental Disabilities and is a part-time instructor at
Shawnee State University.  Mr. Meredith served as a director of The Waverly
Building and Loan Company from 1997 until its acquisition by American in
2002.  He has previously served as Superintendent of Pike County Schools,
Supervisor of Scioto County Schools and a member of the Eastern Board of
Education.

      Dr. Schoettle is a physician.  He retired from active practice in 1994
after over 35 years of practicing medicine in Portsmouth.  Dr. Schoettle also
owns and operates a 1,100 acre farm.

      Mr. Smith has been employed by American since 1966 and has served as
the President and Chief Executive Officer of American and ASB since 1998.
Prior positions held by Mr. Smith with American include Secretary, Treasurer
and Executive Vice President.  Mr. Smith also serves on the board of the Ohio
Bankers League and served as a director of Intrieve, Incorporated until April
2005.


  6


      If any nominee is unable to stand for election, any Proxies granting
authority to vote for that nominee will be voted for a substitute nominee
recommended by the Board of Directors.

      Your Board of Directors recommends that you vote FOR the reelection
of the above-named nominees.

      Each of the directors of ASB is also a director of American.  Messrs.
Burke, Jenkins, Schoettle and Smith became directors of ASB in connection
with the conversion of American from mutual to stock form and the formation
of ASB as the holding company for American in 1995.  Mr. Lute was appointed
to the Board of ASB in April 2003 when the Board increased the number of
directors from five to six and Mr. Meredith was elected as a director of
ASB at the 2003 annual meeting of shareholders.

Meetings and Committees of Directors

      The Board of Directors of ASB met thirteen times for regularly
scheduled and special meetings during the year ended June 30, 2005.  Each
director attended at least 75% of the aggregate of such meetings and the
meetings of the committees on which he served.

      The Board of Directors of American met twelve times for regularly
scheduled and special meetings during the year ended June 30, 2005.

      ASB has a standing Audit Committee, Compensation Committee, Executive
Committee and Nominating Committee.

      Audit Committee.  The Audit Committee is responsible for selecting and
engaging a firm to serve as ASB's independent auditor and for overseeing
ASB's financial reporting process.  The members of the Audit Committee are
Mr. Jenkins, Mr. Lute, Mr. Meredith and Mr. Burke, each of whom is
independent.  The duties of the Audit Committee are more thoroughly set forth
in the Amended and Restated Audit Committee Charter (the "Audit Charter")
which was attached to the proxy statement for the 2003 annual meeting of
shareholders.  Pursuant to the terms of the Audit Charter and applicable law,
at least one member of the Audit Committee must be a "financial expert."  The
Board of Directors has determined that Mr. Jenkins is a financial expert.
The Audit Committee met four times during the year ended June 30, 2005.

      Compensation Committee.  The Compensation Committee is responsible for
determining the compensation of executive officers and other employees and
making decisions regarding employee benefits and related matters.  The
members of the Compensation Committee are Mr. Burke, Mr. Jenkins and Mr.
Lute, all of whom are independent.  Because ASB does not currently pay any
of its employees, which consist only of its executive officers, American's
Compensation Committee, which is also comprised of Messrs. Burke, Jenkins
and Lute, makes all decisions regarding compensation paid to ASB and
American's executive officers.  Both ASB and American's Compensation
Committees met three times during the year ended June 30, 2005.

      Executive Committee.  All of the directors are members of the Executive
Committee.  The Executive Committee is authorized to act on behalf of the
Board of Directors between regular meetings of the Board.  The Executive
Committee met once during the year ended June 30, 2005.


  7


      Nominating Committee.  As is more thoroughly discussed under
"Nominations Process and Candidate Selection" above, the Nominating Committee
is responsible for recommending to the Board a slate of candidates for
election to the Board of Directors of ASB.  The Nominating Committee is
comprised of Mr. Burke, Mr. Jenkins, Mr. Lute and Mr. Meredith, each of whom
is independent.  The Nominating Committee met once during the year ended June
30, 2005.

Shareholder Communications with Directors

      A shareholder may communicate with the Board of Directors by mailing
a written communication addressed to the Board of Directors or to an
individual director or group of directors at ASB's address at 503
Chillicothe Street, Portsmouth, Ohio 45662.  All such communications will
be forwarded unopened to an independent director if addressed to the full
Board, to the specified director, or if addressed to a group of directors,
to a member of the group.

Director Attendance at the Annual Meeting

      ASB encourages and expects all directors and nominees for election as
a director to attend each annual meeting of shareholders.  Any director or
nominee who cannot attend an annual meeting is expected to notify ASB of
his inability to attend as far in advance of the annual meeting as
possible.  All six incumbent directors attended the 2004 annual meeting of
shareholders.

                             EXECUTIVE OFFICERS

      In addition to Mr. Smith, who is the President of both ASB and
American, the following persons are executive officers of ASB and American
and hold the designated positions:

      Carlisa R. Baker, age 43, has served as the Treasurer of ASB since
1995.  She has served as Treasurer of American since 1993 and has been
employed by American since 1979.

      Mary Kathryn Fish, age 54, is the Secretary of ASB and American, and
has been employed by American since 1984.  She has served as Secretary of
American since 1993 and of ASB since 1995.

      Michael L. Gampp, age 36, has served as the Vice President and Chief
Financial Officer of ASB and American since 2000.  From 1997 until joining
ASB and American, Mr. Gampp was a principal with Reynolds & Co., Certified
Public Accountants, and from 1995 to 1997 he served as Chief Financial
Officer of Buckeye Rural Electric.  Mr. Gampp is also an adjunct faculty
member at Shawnee State University.

      Jack Stephenson, age 53, serves as American's Vice President
responsible for lending activities and has served as Vice President of ASB
since 1995.


  8


              COMPENSATION OF EXECUTIVE OFFICERS AND DIRECTORS

Executive Officer Compensation

      The following table sets forth compensation paid to Mr. Smith, the
President of ASB and American, for the fiscal years shown.  No other
executive officer of ASB or American earned salary and bonus in excess of
$100,000 during the periods reported.

                         Summary Compensation Table
                         --------------------------




                              Annual compensation (1)                      Long-term compensation
                              -----------------------    -----------------------------------------------------------
                                                                      Awards                         Payouts
                                                         --------------------------------    -----------------------
                                                          Restricted        Securities        LTIP
Name and principal             Salary        Bonus       stock awards       underlying       payouts     All other
position              Year      ($)           ($)            ($)         options/SARs (#)      ($)      compensation
- ------------------    ----     ------        -----       ------------    ----------------    -------    ------------

<s>                   <c>     <c>           <c>               <c>               <c>             <c>     <c>
Robert M. Smith
  President           2005    $153,577      $30,000           -                 -               -       $47,901 (2)
                      2004    $141,500      $30,000           -                 -               -       $46,142 (3)
                      2003    $134,750      $20,000           -                 -               -       $47,160 (4)

<FN>
- --------------------
<F1>  Does not include amounts attributable to other miscellaneous benefits
      received by Mr. Smith, the cost of which was less than 10% of his
      annual salary and bonus.
<F2>  Consists of director's fees of $21,900, allocations of $16,750 to Mr.
      Smith's ESOP account and contributions by American to Mr. Smith's
      401(k) account of $9,251.
<F3>  Consists of director's fees of $21,300, allocations of $14,492 to Mr.
      Smith's ESOP account and contributions by American to Mr. Smith's
      401(k) account of $10,350.
<F4>  Consists of director's fees of $21,000 and allocations of $24,249 to
      Mr. Smith's ESOP account and contributions by American to Mr. Smith's
      401(k) account of $1,911.
</FN>


Director Compensation

      Each director currently receives a fee of $650 per month for service as
a director of ASB and a fee of $1,200 per month for service as a director of
American.  In addition, each non-employee committee member receives $100 per
committee meeting attended.

      American maintains a deferred compensation benefit plan under which the
directors may defer payment of their director's fees.  The amounts deferred
are used by the Trustee of the plan to purchase common shares of ASB at
various times throughout the year and phantom shares representing the shares
purchased by the Trustee are allocated to the individual director's account.
After a director ceases to be an active director of American, the director
may elect to receive the deferred amount in cash, in a number of ASB common
shares equal to the number of phantom shares that have been allocated to his
account, or in a combination of cash and stock.  If cash


  9


payment is chosen, American will pay, at the director's option, the
director's deferred amount in either a lump sum or equal monthly payments for
a period of not less than five nor more than ten years.  If a director dies
while serving as a director, equal monthly payments for a period of ten years
will be made to the director's beneficiary equivalent to the amount the
director would have received if he had retired on the day of his death.

                    STOCK OPTION AND OTHER BENEFIT PLANS

Stock Option Plan

      ASB reserved 171,396 common shares for issuance under the ASB
Financial Corp. 1995 Stock Option and Incentive Plan upon its approval by
the shareholders.  In 1997 and again in 2000, pursuant to the terms of the
plan that permit adjustments to reflect changes in capitalization, the
number of shares reserved under the plan was increased in connection with
the payment of special dividends.  There are 228,627 shares reserved for
issuance under the plan, all of which have been awarded.  Directors,
officers and employees of American and ASB are eligible to receive options
under the plan.

      The following table sets forth information regarding the number and
value of options held by Mr. Smith at June 30, 2005:




                 Aggregated Option/SAR Exercises in Last Fiscal Year and 6/30/05 Option /SAR Values
                 ----------------------------------------------------------------------------------

                                                             Number of securities        Value of unexercised in-the-
                                                            underlying unexercised          money options/SARs at
                    Shares acquired         Value         options/SARs at 6/30/05 (#)              6/30/05
Name                on exercise (#)    realized ($)(1)     exercisable/unexercisable      exercisable/unexercisable
- ----                ---------------    ---------------    ---------------------------    ----------------------------

<s>                     <c>               <c>                       <c>                            <c>
Robert M. Smith         25,000            $400,250                  -0-/-0-                        -0-/-0-

<FN>
- --------------------
<F1>  The value realized was calculated by multiplying the number of
      options exercised by the difference between the $7.64 per share
      exercise price of Mr. Smith's options, and the closing price of ASB's
      shares of $23.65 per share on July 7, 2004, the date the option was
      exercised.
</FN>


Management Recognition Plan

      There are currently 4,200 common shares remaining in the MRP, all of
which have been awarded to directors and executive officers of ASB and
American.  When an award is made, one-fifth of the shares awarded become
vested and non-forfeitable on each of the first five anniversaries of the
date of the award.

Employee Stock Ownership Plan

      ASB established the ESOP for the benefit of employees of ASB and its
subsidiaries who are age 21 or older and who have completed at least one
year of service with ASB and its subsidiaries.  The ESOP provides an
ownership interest in ASB to all full-time employees of


  10


ASB and its subsidiaries.  As of June 30, 2005, the ESOP held 153,646
common shares of ASB, 139,646 of which have been allocated to the accounts
of participants.

Supplemental Employee Retirement Plan

      In October 2004, the Board of Directors adopted the ASB Financial
Corp. Supplemental Employee Retirement Plan (the "SERP").  Messrs. Smith,
Stephenson and Gampp are the only participants in the SERP.  One-half of a
participant's benefits under the SERP vest at age 40 and the remaining one-
half of benefits vest at age 45.  Once the participant's benefits are
vested, upon retirement at or after age 62, for a period of 180 months the
employee will receive a monthly payment of one-twelfth of the greater of
(i) a specified percentage of his "final compensation," less certain
deductions as set forth in the SERP and the related participation
agreements, or (ii) a certain minimum amount based on the length of the
employee's service to ASB and American and the estimated time remaining
from the adoption date of the SERP until his retirement.  The employee's
"final compensation" is calculated by taking the participant's total
compensation, as determined pursuant to the terms of the SERP, during the
last 36 months of his employment and dividing by three.

      In addition to providing retirement benefits, the SERP is designed to
provide an incentive for the participants to remain with ASB and American.
If the employee dies before his employment is terminated, his beneficiary
will receive a lump sum payment of 125% of the value of his plan benefit at
the time of his death, and if the employee becomes disabled before his
employment is terminated, he will receive a benefit equal to the value of
his plan benefit as of the date he becomes disabled.  In the event a
participant is terminated within six months before or 12 months after a
change in control (as defined in the SERP), his benefits will become fully
vested and the benefits will be calculated as if he were two years older
than his actual age and as if his "final compensation" were 10% higher.

      If the employee retires prior to age 62, he will receive a reduced
monthly benefit, calculated to reflect the early payment and, if
applicable, reduced to reflect unvested benefits.  If the employee dies
prior to receiving his 180 monthly payments, his designated beneficiary
will receive all future payments to be made under the terms of the SERP
until an aggregate of 180 monthly payments have been made to the employee,
his beneficiary or both, at which time the payments will cease.

      Under the terms of the participation agreement with Mr. Smith, if his
employment is terminated on or after reaching age 62, he will be entitled
to receive 180 monthly payments of one-twelfth of the greater of (i)
$60,000 or (ii) his "final compensation" determined in accordance with the
SERP.  Calculated as of June 30, 2005, Mr. Smith's "final compensation,"
less the deductions required by the SERP was $40,000.  In connection with
the adoption of the SERP by ASB, American and Mr. Smith terminated Mr.
Smith's participation in a non-qualified retirement plan maintained by
American.

      ASB is not a party to any other agreements that, upon the resignation
or retirement of an executive officer or upon the occurrence of a change in
control would result in payments to an executive officer exceeding
$100,000.


  11


Compensation Committee Report

      ASB's business consists principally of holding the stock of American,
and its financial results are dependent on American's results.  Because the
functions of ASB's executive officers pertain primarily to American's
operations, the executive officers receive their compensation from
American.  As a result, American's Compensation Committee is responsible
for establishing the compensation of ASB's executive officers.  The
following report is a joint report of ASB's and American's Compensation
Committees.  Both of the Compensation Committees have the same members and
are comprised solely of non-employee, independent directors.

      Compensation Policies and Process.  American's executive compensation
program is designed to attract and retain key executives by providing
comparable compensation opportunities to those offered by peer group
companies.  The program consists of four main components: (1) base salary;
(2) cash bonuses, which are generally based on American's performance; (3)
stock awards to provide long-term incentives for performance and to align
executive officer and stockholder interests; and (4) retirement benefits.
Bonuses are intended to reward executive officers for corporate performance
and to motivate the officers to reach specific strategic business
objectives.  Criteria utilized for the cash bonus program include earnings
per share, credit quality, capital levels and interest rate risk, as well
as American's financial performance ratios, such as return on assets,
return on equity and price to earnings, as compared to members of its peer
group.

      Retirement Compensation.  American has adopted a number of benefit
plans designed to protect the income of officers of ASB or American upon
their retirement or death.  First, American has a 401(k) plan to which it
makes contributions matching a certain percentage of the contributions by
each employee of American, including officers.  American also has the ESOP,
which allocates shares of ASB to accounts of all employees proportionately
on the basis of their compensation.  Finally, certain executive officers
participate in the SERP, which provides benefits for these officers in the
event of their retirement or the termination of their employment with ASB
and American.

      Determination of CEO's Compensation.  The compensation of Mr. Smith,
the President of ASB and American, is reviewed annually by ASB and
American's Compensation Committees.  The Compensation Committees utilize
industry survey data and compensation information for other banks and
holding companies comparable to ASB and American and assess Mr. Smith's
contribution to ASB and American, the skills and experience required for
his position and his potential future contributions to ASB and American.
Mr. Smith does not participate in discussions or decisions relative to his
compensation.  American's Compensation Committee approved a base salary for
Mr. Smith of $153,577 for the 2005 fiscal year, an increase of 8.5% over
his base salary for fiscal 2004, and a bonus for 2005 of $30,000, which is
19.5% of his base salary.  Comparative salary data gathered from various
industry compensation surveys indicates that Mr. Smith's compensation level
as compared to that of peer companies falls within the "market average".

William J. Burke     Gerald R. Jenkins     Christopher H. Lute


  12


Compensation Committee Interlocks and Insider Participation

      During the fiscal year ended June 30, 2005, Messrs. Burke, Jenkins and
Lute served on the Compensation Committee of both ASB and American. With
the exception of Mr. Jenkins, who retired as the President of ASB and
American in 1998, none of the members is a current or former executive
officer or employee of ASB or American and none of the members had a
reportable business relationship with ASB or American.

                              PERFORMANCE GRAPH

      The following graph compares the cumulative total return on ASB's
common shares since June 30, 2000, with (i) the total return of an index of
companies whose shares are traded on NASDAQ and (ii) an index of publicly
traded thrift institutions and thrift holding companies.  The graph assumes
that $100 was invested on June 30, 2000.


                                   [GRAPH]



  13





                                                   Period Ending
                        -------------------------------------------------------------------
Index                   6-30-00     6-30-01     6-30-02     6-30-03     6-30-04     6-30-05
- -------------------------------------------------------------------------------------------

<s>                     <c>         <c>         <c>         <c>         <c>         <c>
ASB Financial Corp.     100.00       96.70      116.36      185.36      256.01      254.54
Russell 2000            100.00       97.19       89.39       86.70      112.85      123.58
SNL Thrift Index        100.00      170.23      197.52      224.21      257.43      277.77


                            CERTAIN TRANSACTIONS

      American makes loans to executive officers and directors of American
and ASB in the ordinary course of business.  All amounts owed by directors or
executive officers in excess of $60,000 during the last two fiscal years were
owed pursuant to loans made on substantially the same terms as those
prevailing at the time for comparable transactions with other persons, did
not involve more than the normal risk of collectibility or present other
unfavorable features and are current in their payments.

           SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

      Under the federal securities laws, ASB's directors and executive
officers and persons holding more than 10% of the common shares of ASB are
required to report their ownership of common shares and any changes in such
ownership to the Securities and Exchange Commission (the "SEC") and ASB.
To ASB's knowledge, based solely upon a review of such reports and written
representations that no other reports were required during the fiscal year
ended June 30, 2005, Mr. Burke filed a late Form 4 to report a sale of 100
shares that occurred on June 7, 2005.

                            SELECTION OF AUDITOR

      The Audit Committee has selected Grant Thornton as ASB's auditor for
the current fiscal year.  Although ASB is not required by its governing
documents or applicable law to seek shareholder ratification of its selection
of auditors, the Board of Directors and the Audit Committee believe it is
desirable to do so.  If the selection of Grant Thornton is not ratified, the
Audit Committee will reconsider its selection.

      Your Board of Directors and the Audit Committee recommend that you vote
FOR the ratification of the selection of Grant Thornton as the auditor of
ASB.

      Management expects that a representative of Grant Thornton will be
present at the Annual Meeting, will have the opportunity to make a statement
if he or she so desires and will be available to respond to appropriate
questions.

Audit Committee Report

      As required by the Audit Charter, the Audit Committee received and
reviewed the report of Grant Thornton regarding the results of their audit,
as well as the written disclosures and the letter from Grant Thornton
required by Independence Standards Board Standard No. 1.  The


  14


Audit Committee reviewed the audited financial statements with the
management of ASB.  A representative of Grant Thornton also discussed with
the Audit Committee the independence of Grant Thornton from ASB, as well as
the matters required to be discussed by Statement of Auditing Standards 61,
as amended.  Discussions between the Audit Committee and the representative
of Grant Thornton included the following:

      *     Grant Thornton's responsibilities in accordance with generally
            accepted auditing standards
      *     The initial selection of, and whether there were any changes
            in, significant accounting policies or their application
      *     Management's judgments and accounting estimates
      *     Whether there were any significant audit adjustments
      *     Whether there were any disagreements with management
      *     Whether there was any consultation with other accountants
      *     Whether there were any major issues discussed with management
            prior to Grant Thornton's retention
      *     Whether Grant Thornton encountered any difficulties in
            performing the audit
      *     Grant Thornton's judgments about the quality of ASB's
            accounting principles
      *     Grant Thornton's responsibilities for information prepared by
            management that is included in documents containing audited
            financial statements

      Based on its review of the financial statements and its discussions
with management and the representative of Grant Thornton, the Audit
Committee did not become aware of any material misstatements or omissions
in the financial statements.  Accordingly, the Audit Committee recommended
to the Board of Directors that the audited financial statements be included
in ASB's Annual Report to Shareholders for the year ended June 30, 2005.

Gerald R. Jenkins   Christopher H. Lute   Larry F. Meredith   William J. Burke

Audit and Non-Audit Fees

      The following table presents fees paid by ASB to Grant Thornton for
the audit of ASB's annual financial statements for the years ended June 30,
2005 and June 30, 2004, and fees billed for other services rendered by
Grant Thornton during those periods.




            Type of fees            Year ended June 30, 2005     Year ended June 30, 2004
            ------------            ------------------------     ------------------------

      <s>                                   <c>                          <c>
      Audit fees (1)                        $58,500                      $54,800
      Audit related fees (2)                  7,551                        5,850
      Tax fees (3)                            4,510                        5,400
      All other fees (4)                          -                            -
                                            -------                      -------
      Grant Thornton total fees             $70,561                      $66,050
                                            =======                      =======


(Footnotes on following page)


  15


<FN>
<F1>  These are fees for professional services performed by Grant Thornton
      for the audit of ASB's annual financial statements and review of
      financial statements included in ASB's Forms 10-Q, and services that
      are normally provided in connection with statutory or regulatory
      filings or engagements.
<F2>  These are fees for assurance and related services that are reasonably
      related to the performance of the audit or review of ASB's financial
      statements and are not reported under the heading "Audit fees" above.
<F3>  These are fees for professional services performed by Grant Thornton
      with respect to tax compliance, tax advice and tax planning, such as
      the preparation of federal, state and local tax returns.
<F4>  These are fees for any other work that is not included in any of the
      above categories.
</FN>


      The Audit Committee pre-approves all services to be performed by
ASB's independent auditor, and during the year ended June 30, 2005, all
services provided by Grant Thornton for ASB were approved in advance by the
Audit Committee.

                 PROPOSALS OF SHAREHOLDERS AND OTHER MATTERS

      Shareholders of ASB desiring to submit proposals to be considered for
inclusion in ASB's Proxy Statement and form of Proxy (the "Proxy
Materials") for the 2006 Annual Meeting of Shareholders (the "2006 Annual
Meeting") must provide their proposals by certain deadlines.  To be
included in the Proxy Materials, a shareholder proposal must be received by
ASB no later than May 26, 2006.  If a shareholder intends to present a
proposal at the 2006 Annual Meeting and the proposal was not included in
the Proxy Materials, ASB's management proxies for the 2006 Annual Meeting
will be entitled to vote on such proposal in their discretion, despite the
exclusion of any discussion of the matter in the Proxy Materials, if the
proposal is not received by ASB before August 9, 2006.

      Management knows of no other business which may be brought before the
Annual Meeting.  It is the intention of the persons named in the enclosed
Proxy to vote such Proxy in accordance with their best judgment on any other
matters which may be brought before the Annual Meeting.

      IT IS IMPORTANT THAT PROXIES BE RETURNED PROMPTLY.  WHETHER OR NOT YOU
EXPECT TO ATTEND THE MEETING IN PERSON, WE URGE YOU TO FILL IN, SIGN AND
RETURN THE PROXY IN THE ENCLOSED SELF-ADDRESSED ENVELOPE.

                                       By Order of the Board of Directors



Portsmouth, Ohio                       Robert M. Smith, President
September 23, 2005


  16


                               REVOCABLE PROXY

       THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS OF
                             ASB FINANCIAL CORP.

           ASB FINANCIAL CORP. 2005 ANNUAL MEETING OF SHAREHOLDERS
                              October 26, 2005

                                  IMPORTANT
                Please complete both sides of the Proxy Card.
        Sign, date and return the attached Proxy Card in the postage
         paid envelope as soon as possible. Your vote is important,
              regardless of the number of shares that you own.

      The undersigned shareholder of ASB Financial Corp. ("ASB") hereby
constitutes and appoints the Proxy Committee of the Board of Directors of
ASB as the Proxy or Proxies of the undersigned with full power of
substitution and resubstitution, to vote at the Annual Meeting of
Shareholders of ASB to be held at the Scioto County Welcome Center, 342
Second Street, Portsmouth, Ohio 45662, on October 26, 2005, at 11:00 a.m.
local time (the "Annual Meeting"), all of the shares of ASB which the
undersigned is entitled to vote at the Annual Meeting, or at any
adjournment thereof, on each of the following proposals, all of which are
described in the accompanying Proxy Statement:

1.    The election of six directors for terms expiring in 2006:

      [ ]   FOR all nominees             [ ]   WITHHOLD authority to
            listed below                       Vote for all nominees
            (except as marked to the           Listed below:
            contrary below):

      William J. Burke        Christopher H. Lute      Louis M. Schoettle
      Gerald R. Jenkins       Larry F. Meredith        Robert M. Smith

(INSTRUCTION: To withhold authority to vote for any individual nominee,
write that nominee's name in the space provided below).

_______________________________________________________________________

2.    The ratification of the selection of Grant Thornton LLP as the
      auditor of ASB for the current fiscal year.

      [ ]   FOR               [ ]   AGAINST               [ ]   ABSTAIN

3.    In their discretion, upon such other business as may properly come
      before the Annual Meeting or any adjournments thereof.

       IMPORTANT: Please sign and date this Proxy on the reverse side.

      Your Board of Directors recommends a vote "FOR" the election of the
nominees and "FOR" the ratification of the selection of Grant Thornton.





      This Proxy, when properly executed, will be voted in the manner
directed herein by the undersigned shareholder. Unless otherwise specified,
the shares will be voted FOR the election of the nominees for director and
FOR the ratification of the selection of Grant Thornton as auditor of ASB.

      All Proxies previously given by the undersigned are hereby revoked.
Receipt of the Notice of the 2005 Annual Meeting of Shareholders of ASB and
of the accompanying Proxy Statement is hereby acknowledged.

      Please sign exactly as your name appears above. When signing as
attorney, executor, administrator, trustee, guardian or agent, please give
your full title. If share are held jointly, each holder should sign.



_____________________________          ______________________________
Signature                              Signature


Dated: ______________________          Dated: _______________________

PLEASE COMPLETE BOTH SIDES, DATE, SIGN AND MAIL THIS PROXY PROMPTLY IN THE
ENCLOSED POSTAGE PAID ENVELOPE.